Apple insider activity
What the executives and directors of Apple actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$173M
net open-market flow, 12 m
0 open-market buys, 12 m
49.3%
of sale value on 10b5-1 plans, 12 m
4,074 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 70 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 15, 2026 | Newstead Jennifer | 46K |
| Jun 15, 2026 | Newstead Jennifer | 46K |
| Jun 15, 2026 | Borders Ben | 364 |
| May 27, 2026 | LEVINSON ARTHUR D | 65K |
| May 6, 2026 | LEVINSON ARTHUR D | 5,000 |
| Apr 15, 2026 | Parekh Kevan | 16K |
| Apr 15, 2026 | Borders Ben | 2,609 |
| Apr 1, 2026 | COOK TIMOTHY D | 198K |
| Apr 1, 2026 | O'BRIEN DEIRDRE | 99K |
| Apr 1, 2026 | Khan Sabih | 98K |
| Mar 15, 2026 | Newstead Jennifer | 93K |
| Feb 26, 2026 | LEVINSON ARTHUR D | 1,113 |
| Feb 1, 2026 | JUNG ANDREA | 1,255 |
| Feb 1, 2026 | WAGNER SUSAN | 1,255 |
| Feb 1, 2026 | LOZANO MONICA C | 1,255 |
| Feb 1, 2026 | LEVINSON ARTHUR D | 1,113 |
| Feb 1, 2026 | SUGAR RONALD D | 1,255 |
| Feb 1, 2026 | Gorsky Alex | 1,255 |
| Feb 1, 2026 | Austin Wanda M | 1,255 |
| Nov 12, 2025 | Adams Katherine L. | 3,750 |
| Oct 15, 2025 | KONDO CHRIS | 11K |
| Oct 15, 2025 | Parekh Kevan | 25K |
| Oct 1, 2025 | COOK TIMOTHY D | 424K |
| Oct 1, 2025 | Adams Katherine L. | 138K |
| Oct 1, 2025 | O'BRIEN DEIRDRE | 142K |
| Oct 1, 2025 | Khan Sabih | 142K |
| Aug 25, 2025 | KONDO CHRIS | 435 |
| Apr 15, 2025 | KONDO CHRIS | 10K |
| Apr 15, 2025 | Parekh Kevan | 24K |
| Apr 1, 2025 | COOK TIMOTHY D | 329K |
| Apr 1, 2025 | Adams Katherine L. | 110K |
| Apr 1, 2025 | WILLIAMS JEFFREY E | 114K |
| Apr 1, 2025 | O'BRIEN DEIRDRE | 114K |
| Feb 1, 2025 | JUNG ANDREA | 1,516 |
| Feb 1, 2025 | WAGNER SUSAN | 1,516 |
| Feb 1, 2025 | LOZANO MONICA C | 1,516 |
| Feb 1, 2025 | LEVINSON ARTHUR D | 1,516 |
| Feb 1, 2025 | SUGAR RONALD D | 1,516 |
| Feb 1, 2025 | Gorsky Alex | 1,516 |
| Feb 1, 2025 | Austin Wanda M | 1,516 |
| Nov 5, 2024 | Adams Katherine L. | 8,000 |
| Oct 15, 2024 | KONDO CHRIS | 12K |
| Oct 1, 2024 | COOK TIMOTHY D | 731K |
| Oct 1, 2024 | Adams Katherine L. | 194K |
| Oct 1, 2024 | WILLIAMS JEFFREY E | 195K |
| Oct 1, 2024 | Maestri Luca | 195K |
| Oct 1, 2024 | O'BRIEN DEIRDRE | 194K |
| Aug 7, 2024 | Adams Katherine L. | 4,500 |
| May 10, 2024 | Adams Katherine L. | 1,850 |
| Apr 15, 2024 | KONDO CHRIS | 11K |
| Apr 1, 2024 | COOK TIMOTHY D | 196K |
| Apr 1, 2024 | Adams Katherine L. | 172K |
| Apr 1, 2024 | WILLIAMS JEFFREY E | 167K |
| Apr 1, 2024 | Maestri Luca | 173K |
| Apr 1, 2024 | O'BRIEN DEIRDRE | 172K |
| Feb 1, 2024 | JUNG ANDREA | 1,852 |
| Feb 1, 2024 | WAGNER SUSAN | 1,852 |
| Feb 1, 2024 | LOZANO MONICA C | 1,852 |
| Feb 1, 2024 | BELL JAMES A | 1,852 |
| Feb 1, 2024 | LEVINSON ARTHUR D | 1,852 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 237K |
| Vested / exercised | 980K |
| Withheld for tax | 508K |
| Planned sales (10b5-1) | 331K |
| Discretionary sales | 304K |
| Gifts | 75K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| LEVINSON ARTHUR D | 4.5M | 3.7M | 81.6 |
| COOK TIMOTHY D | 3.3M | 3.3M | 98.3 |
| Khan Sabih | 1.0M | 1.1M | 103 |
| WILLIAMS JEFFREY E | 655K | 390K | 59.5 |
| Adams Katherine L. | 473K | 175K | 37.1 |
Who holds what
the 14 largest holdings of 19| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| LEVINSON ARTHUR D Last trade May 27, 2026 | Director | 3.8M | – | $87M | net selling over the year: 0 months buying, 1 month selling | May 27, 2026 |
| COOK TIMOTHY D Chief Executive Officer Last trade Apr 2, 2026 | CEO | 3.3M | – | $50M | net selling over the year: 0 months buying, 2 months selling | Apr 2, 2026 |
| Khan Sabih COO | COO | 1.1M | – | – | – | |
| GORE ALBERT JR Last trade Feb 22, 2017 | Director | 469K | – | – | Feb 22, 2017 | |
| WILLIAMS JEFFREY E COO Last trade Apr 2, 2025 | COO | 410K | – | – | Apr 2, 2025 | |
| Adams Katherine L. SVP, GC and Secretary Last trade Oct 2, 2025 | Officer | 175K | – | $12M | net selling over the year: 0 months buying, 1 month selling | Oct 2, 2025 |
| O'BRIEN DEIRDRE Senior Vice President Last trade Apr 2, 2026 | Officer | 146K | – | $19M | net selling over the year: 0 months buying, 2 months selling | Apr 2, 2026 |
| SUGAR RONALD D | Director | 111K | – | – | – | |
| Maestri Luca Senior Vice President, CFO Last trade Oct 4, 2024 | CFO | 108K | – | – | Oct 4, 2024 | |
| JUNG ANDREA Last trade Feb 2, 2017 | Director | 77K | – | – | Feb 2, 2017 | |
| WAGNER SUSAN Last trade Jul 27, 2015 | Director | 70K | – | – | Jul 27, 2015 | |
| Borders Ben Principal Accounting Officer Last trade Jun 16, 2026 | Officer | 39K | – | $404K | net selling over the year: 0 months buying, 2 months selling | Jun 16, 2026 |
| BELL JAMES A | Director | 39K | – | – | – | |
| Newstead Jennifer SVP, GC and Government Affairs Last trade Sep 15, 2026 | Officer | 33K | – | $2.7M | net selling over the year: 0 months buying, 2 months selling | Sep 15, 2026 |
Open-market trade log
the 60 most recent of 2,111| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Sep 15, 2026 | Newstead Jennifer (Officer) 1,438 shares $330.19 −3.9% since trade filed Sep 17, 2026 | Planned sale (10b5-1) | 1,438 | $330.19 | $475K | −3.9% | Sep 17, 2026 |
| Sep 8, 2026 | Newstead Jennifer (Officer) 1,438 shares $317.23 +0.0% since trade filed Sep 10, 2026 | Planned sale (10b5-1) | 1,438 | $317.23 | $456K | +0.0% | Sep 10, 2026 |
| Sep 1, 2026 | Newstead Jennifer (Officer) 1,439 shares $317.01 +0.1% since trade filed Sep 3, 2026 | Planned sale (10b5-1) | 1,439 | $317.01 | $456K | +0.1% | Sep 3, 2026 |
| Aug 25, 2026 | Newstead Jennifer (Officer) 1,439 shares $310.95 +2.0% since trade filed Aug 27, 2026 | Planned sale (10b5-1) | 1,439 | $310.95 | $447K | +2.0% | Aug 27, 2026 |
| Aug 18, 2026 | Newstead Jennifer (Officer) 1,439 shares $307.49 +3.2% since trade filed Aug 20, 2026 | Planned sale (10b5-1) | 1,439 | $307.49 | $442K | +3.2% | Aug 20, 2026 |
| Aug 11, 2026 | Newstead Jennifer (Officer) 1,439 shares $307.75 +3.1% since trade filed Aug 13, 2026 | Planned sale (10b5-1) | 1,439 | $307.75 | $443K | +3.1% | Aug 13, 2026 |
| Jun 16, 2026 | Borders Ben (Officer) 116 shares $295.14 +7.5% since trade filed Jun 17, 2026 | Planned sale (10b5-1) | 116 | $295.14 | $34K | +7.5% | Jun 17, 2026 |
| May 27, 2026 | LEVINSON ARTHUR D (Director) 50K shares $311.02 +2.0% since trade filed May 29, 2026 | Discretionary sale | 50K | $311.02 | $16M | +2.0% | May 29, 2026 |
| May 8, 2026 | Borders Ben (Officer) 1,274 shares $290.00 +9.4% since trade filed May 12, 2026 | Planned sale (10b5-1) | 1,274 | $290.00 | $369K | +9.4% | May 12, 2026 |
| May 6, 2026 | LEVINSON ARTHUR D (Director) 100K shares $285.04 +11.3% since trade filed May 8, 2026 | Discretionary sale | 100K | $285.04 | $29M | +11.3% | May 8, 2026 |
| May 6, 2026 | LEVINSON ARTHUR D (Director) 150K shares $284.57 +11.5% since trade filed May 8, 2026 | Discretionary sale | 150K | $284.57 | $43M | +11.5% | May 8, 2026 |
| Apr 23, 2026 | Parekh Kevan (CFO) 1,534 shares $275.00 +15.4% since trade filed Apr 27, 2026 | Planned sale (10b5-1) | 1,534 | $275.00 | $422K | +15.4% | Apr 27, 2026 |
| Apr 2, 2026 | COOK TIMOTHY D (CEO) 1,878 shares $253.13 +25.3% since trade filed Apr 3, 2026 | Planned sale (10b5-1) | 1,878 | $253.13 | $475K | +25.3% | Apr 3, 2026 |
| Apr 2, 2026 | COOK TIMOTHY D (CEO) 4,566 shares $256.00 +23.9% since trade filed Apr 3, 2026 | Planned sale (10b5-1) | 4,566 | $256.00 | $1.2M | +23.9% | Apr 3, 2026 |
| Apr 2, 2026 | COOK TIMOTHY D (CEO) 5,087 shares $251.25 +26.3% since trade filed Apr 3, 2026 | Planned sale (10b5-1) | 5,087 | $251.25 | $1.3M | +26.3% | Apr 3, 2026 |
| Apr 2, 2026 | COOK TIMOTHY D (CEO) 9,147 shares $252.11 +25.8% since trade filed Apr 3, 2026 | Planned sale (10b5-1) | 9,147 | $252.11 | $2.3M | +25.8% | Apr 3, 2026 |
| Apr 2, 2026 | COOK TIMOTHY D (CEO) 16K shares $254.37 +24.7% since trade filed Apr 3, 2026 | Planned sale (10b5-1) | 16K | $254.37 | $4.1M | +24.7% | Apr 3, 2026 |
| Apr 2, 2026 | COOK TIMOTHY D (CEO) 28K shares $255.17 +24.3% since trade filed Apr 3, 2026 | Planned sale (10b5-1) | 28K | $255.17 | $7.2M | +24.3% | Apr 3, 2026 |
| Apr 2, 2026 | O'BRIEN DEIRDRE (Officer) 9,664 shares $255.82 +24.0% since trade filed Apr 3, 2026 | Planned sale (10b5-1) | 9,664 | $255.82 | $2.5M | +24.0% | Apr 3, 2026 |
| Apr 2, 2026 | O'BRIEN DEIRDRE (Officer) 20K shares $255.12 +24.4% since trade filed Apr 3, 2026 | Planned sale (10b5-1) | 20K | $255.12 | $5.2M | +24.4% | Apr 3, 2026 |
| Nov 7, 2025 | KONDO CHRIS (Officer) 3,752 shares $271.23 +17.0% since trade filed Nov 12, 2025 | Discretionary sale | 3,752 | $271.23 | $1.0M | +17.0% | Nov 12, 2025 |
| Oct 16, 2025 | Parekh Kevan (CFO) 500 shares $245.89 +29.0% since trade filed Oct 17, 2025 | Planned sale (10b5-1) | 500 | $245.89 | $123K | +29.0% | Oct 17, 2025 |
| Oct 16, 2025 | Parekh Kevan (CFO) 500 shares $248.73 +27.5% since trade filed Oct 17, 2025 | Planned sale (10b5-1) | 500 | $248.73 | $124K | +27.5% | Oct 17, 2025 |
| Oct 16, 2025 | Parekh Kevan (CFO) 1,534 shares $247.82 +28.0% since trade filed Oct 17, 2025 | Planned sale (10b5-1) | 1,534 | $247.82 | $380K | +28.0% | Oct 17, 2025 |
| Oct 16, 2025 | Parekh Kevan (CFO) 1,665 shares $247.04 +28.4% since trade filed Oct 17, 2025 | Planned sale (10b5-1) | 1,665 | $247.04 | $411K | +28.4% | Oct 17, 2025 |
| Oct 2, 2025 | COOK TIMOTHY D (CEO) 8,395 shares $254.83 +24.5% since trade filed Oct 3, 2025 | Planned sale (10b5-1) | 8,395 | $254.83 | $2.1M | +24.5% | Oct 3, 2025 |
| Oct 2, 2025 | COOK TIMOTHY D (CEO) 23K shares $255.86 +24.0% since trade filed Oct 3, 2025 | Planned sale (10b5-1) | 23K | $255.86 | $5.8M | +24.0% | Oct 3, 2025 |
| Oct 2, 2025 | COOK TIMOTHY D (CEO) 39K shares $256.62 +23.6% since trade filed Oct 3, 2025 | Planned sale (10b5-1) | 39K | $256.62 | $10M | +23.6% | Oct 3, 2025 |
| Oct 2, 2025 | COOK TIMOTHY D (CEO) 60K shares $257.57 +23.2% since trade filed Oct 3, 2025 | Planned sale (10b5-1) | 60K | $257.57 | $15M | +23.2% | Oct 3, 2025 |
| Oct 2, 2025 | Adams Katherine L. (Officer) 3,500 shares $254.83 +24.5% since trade filed Oct 3, 2025 | Planned sale (10b5-1) | 3,500 | $254.83 | $892K | +24.5% | Oct 3, 2025 |
| Oct 2, 2025 | Adams Katherine L. (Officer) 8,100 shares $255.96 +23.9% since trade filed Oct 3, 2025 | Planned sale (10b5-1) | 8,100 | $255.96 | $2.1M | +23.9% | Oct 3, 2025 |
| Oct 2, 2025 | Adams Katherine L. (Officer) 14K shares $256.60 +23.6% since trade filed Oct 3, 2025 | Planned sale (10b5-1) | 14K | $256.60 | $3.6M | +23.6% | Oct 3, 2025 |
| Oct 2, 2025 | Adams Katherine L. (Officer) 22K shares $257.54 +23.2% since trade filed Oct 3, 2025 | Planned sale (10b5-1) | 22K | $257.54 | $5.6M | +23.2% | Oct 3, 2025 |
| Oct 2, 2025 | O'BRIEN DEIRDRE (Officer) 1,740 shares $258.08 +22.9% since trade filed Oct 3, 2025 | Planned sale (10b5-1) | 1,740 | $258.08 | $449K | +22.9% | Oct 3, 2025 |
| Oct 2, 2025 | O'BRIEN DEIRDRE (Officer) 41K shares $257.36 +23.3% since trade filed Oct 3, 2025 | Planned sale (10b5-1) | 41K | $257.36 | $11M | +23.3% | Oct 3, 2025 |
| Aug 28, 2025 | LEVINSON ARTHUR D (Director) 90K shares $232.07 +36.7% since trade filed Aug 29, 2025 | Discretionary sale | 90K | $232.07 | $21M | +36.7% | Aug 29, 2025 |
| Aug 8, 2025 | O'BRIEN DEIRDRE (Officer) 35K shares $223.20 +42.1% since trade filed Aug 12, 2025 | Planned sale (10b5-1) | 35K | $223.20 | $7.8M | +42.1% | Aug 12, 2025 |
| May 12, 2025 | KONDO CHRIS (Officer) 4,486 shares $208.19 +52.4% since trade filed May 14, 2025 | Discretionary sale | 4,486 | $208.19 | $934K | +52.4% | May 14, 2025 |
| Apr 23, 2025 | Parekh Kevan (CFO) 4,570 shares $206.00 +54.0% since trade filed Apr 25, 2025 | Planned sale (10b5-1) | 4,570 | $206.00 | $941K | +54.0% | Apr 25, 2025 |
| Apr 2, 2025 | COOK TIMOTHY D (CEO) 6,695 shares $221.77 +43.0% since trade filed Apr 3, 2025 | Planned sale (10b5-1) | 6,695 | $221.77 | $1.5M | +43.0% | Apr 3, 2025 |
| Apr 2, 2025 | COOK TIMOTHY D (CEO) 11K shares $224.76 +41.1% since trade filed Apr 3, 2025 | Planned sale (10b5-1) | 11K | $224.76 | $2.4M | +41.1% | Apr 3, 2025 |
| Apr 2, 2025 | COOK TIMOTHY D (CEO) 29K shares $222.99 +42.3% since trade filed Apr 3, 2025 | Planned sale (10b5-1) | 29K | $222.99 | $6.4M | +42.3% | Apr 3, 2025 |
| Apr 2, 2025 | COOK TIMOTHY D (CEO) 62K shares $223.97 +41.6% since trade filed Apr 3, 2025 | Planned sale (10b5-1) | 62K | $223.97 | $14M | +41.6% | Apr 3, 2025 |
| Apr 2, 2025 | Adams Katherine L. (Officer) 1,600 shares $221.68 +43.1% since trade filed Apr 3, 2025 | Planned sale (10b5-1) | 1,600 | $221.68 | $355K | +43.1% | Apr 3, 2025 |
| Apr 2, 2025 | Adams Katherine L. (Officer) 5,648 shares $224.62 +41.2% since trade filed Apr 3, 2025 | Planned sale (10b5-1) | 5,648 | $224.62 | $1.3M | +41.2% | Apr 3, 2025 |
| Apr 2, 2025 | Adams Katherine L. (Officer) 9,231 shares $222.87 +42.3% since trade filed Apr 3, 2025 | Planned sale (10b5-1) | 9,231 | $222.87 | $2.1M | +42.3% | Apr 3, 2025 |
| Apr 2, 2025 | Adams Katherine L. (Officer) 22K shares $223.90 +41.7% since trade filed Apr 3, 2025 | Planned sale (10b5-1) | 22K | $223.90 | $5.0M | +41.7% | Apr 3, 2025 |
| Apr 2, 2025 | WILLIAMS JEFFREY E (COO) 2,480 shares $225.03 +41.0% since trade filed Apr 3, 2025 | Planned sale (10b5-1) | 2,480 | $225.03 | $558K | +41.0% | Apr 3, 2025 |
| Apr 2, 2025 | WILLIAMS JEFFREY E (COO) 16K shares $223.48 +42.0% since trade filed Apr 3, 2025 | Planned sale (10b5-1) | 16K | $223.48 | $3.5M | +42.0% | Apr 3, 2025 |
| Apr 2, 2025 | WILLIAMS JEFFREY E (COO) 17K shares $224.34 +41.4% since trade filed Apr 3, 2025 | Planned sale (10b5-1) | 17K | $224.34 | $3.9M | +41.4% | Apr 3, 2025 |
| Feb 3, 2025 | LEVINSON ARTHUR D (Director) 1,516 shares $226.35 +40.2% since trade filed Feb 4, 2025 | Discretionary sale | 1,516 | $226.35 | $343K | +40.2% | Feb 4, 2025 |
| Dec 16, 2024 | WILLIAMS JEFFREY E (COO) 8,384 shares $251.10 +26.3% since trade filed Dec 18, 2024 | Planned sale (10b5-1) | 8,384 | $251.10 | $2.1M | +26.3% | Dec 18, 2024 |
| Dec 16, 2024 | WILLIAMS JEFFREY E (COO) 14K shares $248.61 +27.6% since trade filed Dec 18, 2024 | Planned sale (10b5-1) | 14K | $248.61 | $3.5M | +27.6% | Dec 18, 2024 |
| Dec 16, 2024 | WILLIAMS JEFFREY E (COO) 35K shares $249.50 +27.2% since trade filed Dec 18, 2024 | Planned sale (10b5-1) | 35K | $249.50 | $8.7M | +27.2% | Dec 18, 2024 |
| Dec 16, 2024 | WILLIAMS JEFFREY E (COO) 43K shares $250.58 +26.6% since trade filed Dec 18, 2024 | Planned sale (10b5-1) | 43K | $250.58 | $11M | +26.6% | Dec 18, 2024 |
| Nov 19, 2024 | LEVINSON ARTHUR D (Director) 50K shares $229.28 +38.4% since trade filed Nov 19, 2024 | Discretionary sale | 50K | $229.28 | $11M | +38.4% | Nov 19, 2024 |
| Nov 18, 2024 | LEVINSON ARTHUR D (Director) 75K shares $228.66 +38.7% since trade filed Nov 19, 2024 | Discretionary sale | 75K | $228.66 | $17M | +38.7% | Nov 19, 2024 |
| Nov 18, 2024 | KONDO CHRIS (Officer) 4,130 shares $228.87 +38.6% since trade filed Nov 19, 2024 | Discretionary sale | 4,130 | $228.87 | $945K | +38.6% | Nov 19, 2024 |
| Nov 15, 2024 | LEVINSON ARTHUR D (Director) 75K shares $224.68 +41.2% since trade filed Nov 19, 2024 | Discretionary sale | 75K | $224.68 | $17M | +41.2% | Nov 19, 2024 |
| Oct 4, 2024 | Maestri Luca (CFO) 59K shares $226.52 +40.1% since trade filed Oct 8, 2024 | Planned sale (10b5-1) | 59K | $226.52 | $13M | +40.1% | Oct 8, 2024 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
137 Forms 4, 3 years
1 filed late
0 amendments
2.2 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.