What the executives and directors of Adobe Inc. actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| NARAYEN SHANTANU President and CEO | CEO | 817.5K | — | $18.3M |
| Chakravarthy Anil President, CXO | Officer | 61.1K | — | — |
| Chen Gloria EVP, Chief People Officer | Officer | 49.6K | — | — |
| Durn Daniel EVP & CFO | CFO | 42.8K | — | $817K |
| Wadhwani David President, C&P | Officer | 42.1K | — | — |
| Banse Amy | Director | 34.5K | — | — |
| Desmond Laura | Director | 32.6K | — | — |
| Ricks David A | Director | 23.5K | $1.9M | — |
| ROSENSWEIG DANIEL | Director | 19.9K | — | — |
| Rao Dana EVP, Gen. Counsel & Secretary | Officer | 18.6K | — | — |
| Belsky Scott Chief Strategy Officer & EVP | Officer | 18.3K | — | — |
| Pentland Adele Louise Chief Legal Officer & EVP | Officer | 6,707 | — | — |
| Pandey Dheeraj | Director | 5,920 | — | — |
| Balazs Lara Chief Marketing Officer & EVP | Officer | 5,596 | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-07-29 | Forusz Jillian (Officer) | Discretionary sale | 416 | $264.33 | $110K |
| 2026-06-25 | Ricks David A (Director) | Open-market buy | 10K | $194.51 | $1.9M |
| 2026-04-30 | Forusz Jillian (Officer) | Discretionary sale | 755 | $246.25 | $186K |
| 2026-04-28 | NARAYEN SHANTANU (CEO) | Discretionary sale | 10.3K | $244.78 | $2.5M |
| 2026-04-28 | NARAYEN SHANTANU (CEO) | Discretionary sale | 13.2K | $243.89 | $3.2M |
| 2026-04-28 | NARAYEN SHANTANU (CEO) | Discretionary sale | 51.4K | $243.19 | $12.5M |
| 2026-04-20 | Durn Daniel (CFO) | Discretionary sale | 1,336 | $248.02 | $331K |
| 2026-01-27 | Durn Daniel (CFO) | Discretionary sale | 1,646 | $294.85 | $485K |
| 2025-10-31 | Forusz Jillian (Officer) | Discretionary sale | 149 | $337.88 | $50K |
| 2025-05-02 | Forusz Jillian (Officer) | Discretionary sale | 462 | $380.58 | $176K |
| 2025-03-20 | Durn Daniel (CFO) | Open-market buy | 310 | $391.35 | $121K |
| 2025-03-20 | Durn Daniel (CFO) | Open-market buy | 990 | $390.34 | $386K |
| 2025-01-28 | Ricks David A (Director) | Open-market buy | 2,250 | $443.98 | $999K |
| 2025-01-28 | Forusz Jillian (Officer) | Discretionary sale | 334 | $435.83 | $146K |
| 2025-01-27 | Belsky Scott (Officer) | Planned sale (10b5-1) | 3,819 | $430.24 | $1.6M |
| 2025-01-24 | Belsky Scott (Officer) | Planned sale (10b5-1) | 922 | $437.28 | $403K |
| 2024-12-06 | Banse Amy (Director) | Planned sale (10b5-1) | 606 | $550.00 | $333K |
| 2024-10-29 | Forusz Jillian (Officer) | Discretionary sale | 676 | $484.97 | $328K |
| 2024-10-25 | Belsky Scott (Officer) | Planned sale (10b5-1) | 481 | $483.42 | $233K |
| 2024-10-16 | Belsky Scott (Officer) | Planned sale (10b5-1) | 703 | $506.39 | $356K |
| 2024-10-15 | Belsky Scott (Officer) | Planned sale (10b5-1) | 1,530 | $513.82 | $786K |
| 2024-09-25 | NARAYEN SHANTANU (CEO) | Discretionary sale | 350 | $525.70 | $184K |
| 2024-09-25 | NARAYEN SHANTANU (CEO) | Discretionary sale | 1,752 | $524.86 | $920K |
| 2024-09-25 | NARAYEN SHANTANU (CEO) | Discretionary sale | 2,635 | $523.33 | $1.4M |
| 2024-09-25 | NARAYEN SHANTANU (CEO) | Discretionary sale | 4,009 | $521.43 | $2.1M |
| 2024-09-25 | NARAYEN SHANTANU (CEO) | Discretionary sale | 4,199 | $522.71 | $2.2M |
| 2024-09-25 | NARAYEN SHANTANU (CEO) | Discretionary sale | 12.1K | $520.25 | $6.3M |
| 2024-09-17 | Durn Daniel (CFO) | Discretionary sale | 2,000 | $515.90 | $1M |
| 2024-09-17 | Durn Daniel (CFO) | Discretionary sale | 4,500 | $515.23 | $2.3M |
| 2024-07-25 | Garfield Mark S. (Officer) | Planned sale (10b5-1) | 97 | $537.00 | $52K |
| 2024-07-25 | Belsky Scott (Officer) | Planned sale (10b5-1) | 481 | $537.00 | $258K |
| 2024-07-16 | Garfield Mark S. (Officer) | Planned sale (10b5-1) | 151 | $564.60 | $85K |
| 2024-07-16 | Belsky Scott (Officer) | Planned sale (10b5-1) | 701 | $564.60 | $396K |
| 2024-07-15 | Belsky Scott (Officer) | Planned sale (10b5-1) | 1,530 | $560.23 | $857K |
| 2024-06-27 | NARAYEN SHANTANU (CEO) | Discretionary sale | 2,363 | $545.20 | $1.3M |
| 2024-06-27 | NARAYEN SHANTANU (CEO) | Discretionary sale | 2,612 | $545.82 | $1.4M |
| 2024-06-27 | NARAYEN SHANTANU (CEO) | Discretionary sale | 6,154 | $543.04 | $3.3M |
| 2024-06-27 | NARAYEN SHANTANU (CEO) | Discretionary sale | 13.9K | $544.07 | $7.5M |
| 2024-06-17 | Garfield Mark S. (Officer) | Planned sale (10b5-1) | 264 | $525.51 | $139K |
| 2024-06-17 | Rao Dana (Officer) | Discretionary sale | 6,765 | $525.51 | $3.6M |
| 2024-06-03 | Garfield Mark S. (Officer) | Planned sale (10b5-1) | 1 | $448.84 | $229 |
| 2024-06-03 | Garfield Mark S. (Officer) | Planned sale (10b5-1) | 593 | $447.58 | $265K |
| 2024-05-06 | Garfield Mark S. (Officer) | Planned sale (10b5-1) | 795 | $490.10 | $390K |
| 2024-05-02 | Belsky Scott (Officer) | Planned sale (10b5-1) | 2,713 | $474.30 | $1.3M |
| 2024-04-25 | Garfield Mark S. (Officer) | Planned sale (10b5-1) | 97 | $468.41 | $45K |
| 2024-04-22 | Chakravarthy Anil (Officer) | Planned sale (10b5-1) | 100 | $471.00 | $47K |
| 2024-04-16 | Garfield Mark S. (Officer) | Planned sale (10b5-1) | 96 | $470.00 | $45K |
| 2024-03-18 | Garfield Mark S. (Officer) | Planned sale (10b5-1) | 263 | $496.68 | $131K |
| 2024-01-25 | Garfield Mark S. (Officer) | Planned sale (10b5-1) | 788 | $615.42 | $485K |
| 2024-01-25 | Belsky Scott (Officer) | Planned sale (10b5-1) | 864 | $615.42 | $532K |
| 2024-01-24 | Belsky Scott (Officer) | Planned sale (10b5-1) | 2,191 | $601.71 | $1.3M |
| 2024-01-17 | Garfield Mark S. (Officer) | Planned sale (10b5-1) | 84 | $591.99 | $50K |
| 2024-01-05 | Banse Amy (Director) | Open-market buy | 15 | $567.03 | $9K |
| 2024-01-03 | Wadhwani David (Officer) | Discretionary sale | 6,099 | $571.77 | $3.5M |
| 2023-12-22 | NARAYEN SHANTANU (CEO) | Discretionary sale | 4,155 | $599.87 | $2.5M |
| 2023-12-22 | NARAYEN SHANTANU (CEO) | Discretionary sale | 8,335 | $597.08 | $5M |
| 2023-12-22 | NARAYEN SHANTANU (CEO) | Discretionary sale | 9,217 | $598.84 | $5.5M |
| 2023-12-22 | NARAYEN SHANTANU (CEO) | Discretionary sale | 10.3K | $598.11 | $6.2M |
| 2023-12-22 | Durn Daniel (CFO) | Discretionary sale | 3,000 | $596.94 | $1.8M |
| 2023-12-18 | Garfield Mark S. (Officer) | Planned sale (10b5-1) | 263 | $591.80 | $156K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.