Assurant insider activity
What the executives and directors of Assurant actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$14M
net open-market flow, 12 m
0 open-market buys, 12 m
80.3%
of sale value on 10b5-1 plans, 12 m
2,145 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 75 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 15, 2026 | Demmings Keith | 3,500 |
| May 22, 2026 | Reilly Paul J | 668 |
| May 22, 2026 | EDELMAN HARRIET | 668 |
| May 22, 2026 | ROSEN ELAINE | 668 |
| May 22, 2026 | Carter J Braxton II | 668 |
| May 22, 2026 | WARREN KEVIN M | 668 |
| May 22, 2026 | Granat Sari Beth | 668 |
| May 22, 2026 | Redzic Ognjen | 668 |
| May 22, 2026 | Blake Lynn S. | 668 |
| May 22, 2026 | Basu Rajiv | 668 |
| Apr 1, 2026 | Biju Nair | 1,108 |
| Apr 1, 2026 | Lumsden Ryan | 557 |
| Apr 1, 2026 | Sengupta Subhashish | 149 |
| Mar 16, 2026 | Biju Nair | 24K |
| Mar 16, 2026 | Demmings Keith | 137K |
| Mar 16, 2026 | Lonergan Robert | 22K |
| Mar 16, 2026 | Campbell Michael P. | 23K |
| Mar 16, 2026 | Rosenblum Jay | 19K |
| Mar 16, 2026 | DiRienzo Dimitry | 5,290 |
| Mar 16, 2026 | MEIER KEITH | 38K |
| Mar 16, 2026 | Strickland Jeffrey A. | 3,277 |
| Mar 16, 2026 | Lumsden Ryan | 4,066 |
| Mar 16, 2026 | Sengupta Subhashish | 4,159 |
| Oct 1, 2025 | Campbell Michael P. | 862 |
| Oct 1, 2025 | DiRienzo Dimitry | 144 |
| Jul 1, 2025 | Biju Nair | 167 |
| May 22, 2025 | Reilly Paul J | 881 |
| May 22, 2025 | EDELMAN HARRIET | 881 |
| May 22, 2025 | ROSEN ELAINE | 881 |
| May 22, 2025 | PERRY DEBRA J | 881 |
| May 22, 2025 | Carter J Braxton II | 881 |
| May 22, 2025 | WARREN KEVIN M | 881 |
| May 22, 2025 | Granat Sari Beth | 881 |
| May 22, 2025 | Redzic Ognjen | 881 |
| May 22, 2025 | Basu Rajiv | 881 |
| Apr 1, 2025 | NAIR BIJU | 2,216 |
| Mar 16, 2025 | NAIR BIJU | 9,952 |
| Mar 16, 2025 | Demmings Keith | 58K |
| Mar 16, 2025 | Lonergan Robert | 24K |
| Mar 16, 2025 | Campbell Michael P. | 12K |
| Mar 16, 2025 | Luthi Francesca | 14K |
| Mar 16, 2025 | Rosenblum Jay | 9,429 |
| Mar 16, 2025 | DiRienzo Dimitry | 2,043 |
| Mar 16, 2025 | MEIER KEITH | 17K |
| Mar 16, 2025 | Strickland Jeffrey A. | 1,615 |
| Jan 15, 2025 | WARREN KEVIN M | 766 |
| Nov 16, 2024 | Demmings Keith | 1,611 |
| Oct 1, 2024 | NAIR BIJU | 74 |
| Oct 1, 2024 | DiRienzo Dimitry | 1,506 |
| Jul 1, 2024 | NAIR BIJU | 167 |
| May 24, 2024 | Reilly Paul J | 947 |
| May 24, 2024 | JACKSON LAWRENCE V | 947 |
| May 24, 2024 | EDELMAN HARRIET | 947 |
| May 24, 2024 | ROSEN ELAINE | 947 |
| May 24, 2024 | PERRY DEBRA J | 947 |
| May 24, 2024 | Carter J Braxton II | 947 |
| May 24, 2024 | Alves Paget Leonard | 947 |
| May 24, 2024 | Granat Sari Beth | 947 |
| May 24, 2024 | Redzic Ognjen | 947 |
| May 24, 2024 | Basu Rajiv | 947 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 200K |
| Withheld for tax | 88K |
| Planned sales (10b5-1) | 46K |
| Discretionary sales | 11K |
| Gifts | 3,500 |
| Kept | 52K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Campbell Michael P. | 17K | 27K | 158.3 |
| ROSEN ELAINE | 24K | 28K | 115.6 |
| Lonergan Robert | 15K | 27K | 181.5 |
| Biju Nair | 27K | 24K | 89.2 |
Who holds what
the 14 largest holdings of 24| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Demmings Keith President & CEO Last trade Oct 3, 2025 | CEO | 133K | – | $3.0M | net selling over the year: 0 months buying, 1 month selling | Oct 3, 2025 |
| Campbell Michael P. EVP, COO Last trade May 21, 2024 | COO | 33K | – | – | May 21, 2024 | |
| ROSEN ELAINE | Director | 28K | – | – | – | |
| Lonergan Robert EVP, CSTO Last trade Jun 22, 2026 | Officer | 27K | – | $1.8M | net selling over the year: 0 months buying, 1 month selling | Jun 22, 2026 |
| JACKSON LAWRENCE V | Director | 26K | – | – | – | |
| Biju Nair EVP, Pres, Global Conn Living Last trade Aug 6, 2026 | Officer | 24K | – | $1.2M | net selling over the year: 0 months buying, 1 month selling | Aug 6, 2026 |
| Reilly Paul J | Director | 22K | – | – | – | |
| MEIER KEITH EVP, Chief Financial Officer Last trade May 15, 2026 | CFO | 19K | – | $6.4M | net selling over the year: 0 months buying, 1 month selling | May 15, 2026 |
| Lumsden Ryan EVP, Pres, Global Housing | Officer | 17K | – | – | – | |
| Luthi Francesca EVP, Chief Operating Officer Last trade May 16, 2024 | COO | 13K | – | – | May 16, 2024 | |
| Rosenblum Jay EVP, Chief Legal Officer Last trade May 14, 2026 | Officer | 13K | – | $504K | net selling over the year: 0 months buying, 1 month selling | May 14, 2026 |
| EDELMAN HARRIET | Director | 11K | – | – | – | |
| PERRY DEBRA J | Director | 10K | – | – | – | |
| Carter J Braxton II Last trade Nov 6, 2020 | Director | 8,961 | – | – | Nov 6, 2020 |
Open-market trade log
the 60 most recent of 490| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Aug 6, 2026 | Biju Nair (Officer) 3,931 shares $302.46 +0.0% since trade filed Aug 7, 2026 | Discretionary sale | 3,931 | $302.46 | $1.2M | +0.0% | Aug 7, 2026 |
| Jun 22, 2026 | Lonergan Robert (Officer) 7,000 shares $262.71 +15.1% since trade filed Jun 23, 2026 | Planned sale (10b5-1) | 7,000 | $262.71 | $1.8M | +15.1% | Jun 23, 2026 |
| May 26, 2026 | DiRienzo Dimitry (Officer) 2,000 shares $255.68 +18.3% since trade filed May 27, 2026 | Discretionary sale | 2,000 | $255.68 | $511K | +18.3% | May 27, 2026 |
| May 15, 2026 | MEIER KEITH (CFO) 25K shares $254.31 +18.9% since trade filed May 18, 2026 | Planned sale (10b5-1) | 25K | $254.31 | $6.4M | +18.9% | May 18, 2026 |
| May 14, 2026 | Rosenblum Jay (Officer) 2,000 shares $251.77 +20.1% since trade filed May 15, 2026 | Discretionary sale | 2,000 | $251.77 | $504K | +20.1% | May 15, 2026 |
| Mar 20, 2026 | DiRienzo Dimitry (Officer) 750 shares $210.98 +43.4% since trade filed Mar 23, 2026 | Discretionary sale | 750 | $210.98 | $158K | +43.4% | Mar 23, 2026 |
| Mar 20, 2026 | Sengupta Subhashish (Officer) 1,880 shares $210.53 +43.7% since trade filed Mar 23, 2026 | Discretionary sale | 1,880 | $210.53 | $396K | +43.7% | Mar 23, 2026 |
| Mar 19, 2026 | Sengupta Subhashish (Officer) 20 shares $215.00 +40.7% since trade filed Mar 23, 2026 | Discretionary sale | 20 | $215.00 | $4K | +40.7% | Mar 23, 2026 |
| Oct 3, 2025 | Demmings Keith (CEO) 305 shares $221.03 +36.8% since trade filed Oct 6, 2025 | Planned sale (10b5-1) | 305 | $221.03 | $67K | +36.8% | Oct 6, 2025 |
| Oct 3, 2025 | Demmings Keith (CEO) 13K shares $220.51 +37.2% since trade filed Oct 6, 2025 | Planned sale (10b5-1) | 13K | $220.51 | $3.0M | +37.2% | Oct 6, 2025 |
| Aug 29, 2025 | Demmings Keith (CEO) 4,275 shares $220.27 +37.3% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 4,275 | $220.27 | $942K | +37.3% | Sep 2, 2025 |
| Aug 12, 2025 | Rosenblum Jay (Officer) 3,900 shares $208.53 +45.0% since trade filed Aug 13, 2025 | Discretionary sale | 3,900 | $208.53 | $813K | +45.0% | Aug 13, 2025 |
| Aug 8, 2025 | DiRienzo Dimitry (Officer) 950 shares $204.96 +47.6% since trade filed Aug 12, 2025 | Discretionary sale | 950 | $204.96 | $195K | +47.6% | Aug 12, 2025 |
| May 16, 2025 | Rosenblum Jay (Officer) 1,000 shares $201.93 +49.8% since trade filed May 19, 2025 | Discretionary sale | 1,000 | $201.93 | $202K | +49.8% | May 19, 2025 |
| Mar 20, 2025 | Lonergan Robert (Officer) 3,500 shares $212.39 +42.4% since trade filed Mar 24, 2025 | Discretionary sale | 3,500 | $212.39 | $743K | +42.4% | Mar 24, 2025 |
| Mar 20, 2025 | DiRienzo Dimitry (Officer) 1,650 shares $213.03 +42.0% since trade filed Mar 24, 2025 | Discretionary sale | 1,650 | $213.03 | $351K | +42.0% | Mar 24, 2025 |
| Feb 19, 2025 | NAIR BIJU (Officer) 1,130 shares $201.87 +49.8% since trade filed Feb 20, 2025 | Discretionary sale | 1,130 | $201.87 | $228K | +49.8% | Feb 20, 2025 |
| Feb 19, 2025 | NAIR BIJU (Officer) 1,870 shares $201.27 +50.3% since trade filed Feb 20, 2025 | Discretionary sale | 1,870 | $201.27 | $376K | +50.3% | Feb 20, 2025 |
| Nov 8, 2024 | NAIR BIJU (Officer) 3,000 shares $209.18 +44.6% since trade filed Nov 12, 2024 | Discretionary sale | 3,000 | $209.18 | $628K | +44.6% | Nov 12, 2024 |
| Aug 19, 2024 | DiRienzo Dimitry (Officer) 550 shares $188.44 +60.5% since trade filed Aug 21, 2024 | Discretionary sale | 550 | $188.44 | $104K | +60.5% | Aug 21, 2024 |
| Aug 12, 2024 | Rosenblum Jay (Officer) 1,750 shares $178.25 +69.7% since trade filed Aug 13, 2024 | Discretionary sale | 1,750 | $178.25 | $312K | +69.7% | Aug 13, 2024 |
| Aug 12, 2024 | Jenns Martin (Officer) 1,500 shares $178.13 +69.8% since trade filed Aug 13, 2024 | Discretionary sale | 1,500 | $178.13 | $267K | +69.8% | Aug 13, 2024 |
| May 21, 2024 | Campbell Michael P. (Officer) 9,696 shares $171.37 +76.5% since trade filed May 22, 2024 | Discretionary sale | 9,696 | $171.37 | $1.7M | +76.5% | May 22, 2024 |
| May 20, 2024 | Campbell Michael P. (Officer) 1,304 shares $173.35 +74.5% since trade filed May 22, 2024 | Discretionary sale | 1,304 | $173.35 | $226K | +74.5% | May 22, 2024 |
| May 17, 2024 | DiRienzo Dimitry (Officer) 2,084 shares $175.29 +72.6% since trade filed May 21, 2024 | Discretionary sale | 2,084 | $175.29 | $365K | +72.6% | May 21, 2024 |
| May 16, 2024 | Lonergan Robert (Officer) 2,700 shares $176.12 +71.7% since trade filed May 20, 2024 | Discretionary sale | 2,700 | $176.12 | $476K | +71.7% | May 20, 2024 |
| May 16, 2024 | Luthi Francesca (COO) 6,700 shares $176.36 +71.5% since trade filed May 20, 2024 | Discretionary sale | 6,700 | $176.36 | $1.2M | +71.5% | May 20, 2024 |
| Nov 20, 2023 | Rosenblum Jay (Officer) 2,000 shares $162.16 +86.5% since trade filed Nov 21, 2023 | Discretionary sale | 2,000 | $162.16 | $324K | +86.5% | Nov 21, 2023 |
| Nov 17, 2023 | DiRienzo Dimitry (Officer) 850 shares $160.73 +88.2% since trade filed Nov 20, 2023 | Discretionary sale | 850 | $160.73 | $137K | +88.2% | Nov 20, 2023 |
| Aug 14, 2023 | DZIADZIO RICHARD S (CFO) 1,417 shares $142.74 +111.9% since trade filed Aug 15, 2023 | Planned sale (10b5-1) | 1,417 | $142.74 | $202K | +111.9% | Aug 15, 2023 |
| Aug 14, 2023 | DZIADZIO RICHARD S (CFO) 2,583 shares $143.44 +110.9% since trade filed Aug 15, 2023 | Planned sale (10b5-1) | 2,583 | $143.44 | $371K | +110.9% | Aug 15, 2023 |
| Aug 7, 2023 | Luthi Francesca (Officer) 3,700 shares $142.99 +111.5% since trade filed Aug 8, 2023 | Discretionary sale | 3,700 | $142.99 | $529K | +111.5% | Aug 8, 2023 |
| Aug 4, 2023 | Lonergan Robert (Officer) 3,000 shares $144.43 +109.4% since trade filed Aug 8, 2023 | Discretionary sale | 3,000 | $144.43 | $433K | +109.4% | Aug 8, 2023 |
| Jun 22, 2023 | DZIADZIO RICHARD S (CFO) 4,000 shares $131.07 +130.8% since trade filed Jun 23, 2023 | Planned sale (10b5-1) | 4,000 | $131.07 | $524K | +130.8% | Jun 23, 2023 |
| May 26, 2023 | DiRienzo Dimitry (Officer) 800 shares $124.00 +143.9% since trade filed May 30, 2023 | Discretionary sale | 800 | $124.00 | $99K | +143.9% | May 30, 2023 |
| Feb 10, 2023 | DiRienzo Dimitry (Officer) 525 shares $131.68 +129.7% since trade filed Feb 14, 2023 | Discretionary sale | 525 | $131.68 | $69K | +129.7% | Feb 14, 2023 |
| Mar 29, 2022 | Luthi Francesca (Officer) 4,000 shares $181.81 +66.4% since trade filed Mar 30, 2022 | Discretionary sale | 4,000 | $181.81 | $727K | +66.4% | Mar 30, 2022 |
| Mar 28, 2022 | Lonergan Robert (Officer) 2,200 shares $183.19 +65.1% since trade filed Mar 30, 2022 | Discretionary sale | 2,200 | $183.19 | $403K | +65.1% | Mar 30, 2022 |
| Nov 5, 2021 | Colberg Alan B. (CEO) 1,608 shares $166.68 +81.5% since trade filed Nov 9, 2021 | Discretionary sale | 1,608 | $166.68 | $268K | +81.5% | Nov 9, 2021 |
| Nov 5, 2021 | Colberg Alan B. (CEO) 12K shares $165.26 +83.0% since trade filed Nov 9, 2021 | Discretionary sale | 12K | $165.26 | $1.9M | +83.0% | Nov 9, 2021 |
| Aug 13, 2021 | Colberg Alan B. (CEO) 10K shares $165.08 filed Aug 17, 2021 | Discretionary sale | 10K | $165.08 | $1.7M | – | Aug 17, 2021 |
| Jun 9, 2021 | Lonergan Robert (Officer) 1,979 shares $163.38 filed Jun 9, 2021 | Discretionary sale | 1,979 | $163.38 | $323K | – | Jun 9, 2021 |
| Jun 8, 2021 | Lonergan Robert (Officer) 303 shares $161.85 filed Jun 9, 2021 | Discretionary sale | 303 | $161.85 | $49K | – | Jun 9, 2021 |
| Jun 8, 2021 | Lonergan Robert (Officer) 418 shares $163.72 filed Jun 9, 2021 | Discretionary sale | 418 | $163.72 | $68K | – | Jun 9, 2021 |
| May 24, 2021 | Mergelmeyer Gene (COO) 41K shares $159.38 filed May 25, 2021 | Discretionary sale | 41K | $159.38 | $6.5M | – | May 25, 2021 |
| May 21, 2021 | Luthi Francesca (Officer) 7,703 shares $161.05 filed May 25, 2021 | Discretionary sale | 7,703 | $161.05 | $1.2M | – | May 25, 2021 |
| Nov 6, 2020 | Carter J Braxton II (Director) 1,950 shares $127.80 filed Nov 9, 2020 | Open-market buy | 1,950 | $127.80 | $249K | – | Nov 9, 2020 |
| Dec 9, 2019 | KOCH CHARLES JOHN (Director) 1,897 shares $131.28 filed Dec 9, 2019 | Discretionary sale | 1,897 | $131.28 | $249K | – | Dec 9, 2019 |
| Dec 5, 2019 | KOCH CHARLES JOHN (Director) 20K shares $130.32 filed Dec 9, 2019 | Discretionary sale | 20K | $130.32 | $2.6M | – | Dec 9, 2019 |
| Nov 25, 2019 | Schultz Tammy L. (Officer) 1,000 shares $132.00 filed Nov 25, 2019 | Discretionary sale | 1,000 | $132.00 | $132K | – | Nov 25, 2019 |
| Aug 19, 2019 | Mergelmeyer Gene (COO) 300 shares $124.85 filed Aug 21, 2019 | Discretionary sale | 300 | $124.85 | $37K | – | Aug 21, 2019 |
| Aug 19, 2019 | Mergelmeyer Gene (COO) 15K shares $124.23 filed Aug 21, 2019 | Discretionary sale | 15K | $124.23 | $1.8M | – | Aug 21, 2019 |
| Aug 19, 2019 | Campbell Michael P. (Officer) 5,500 shares $124.26 filed Aug 21, 2019 | Discretionary sale | 5,500 | $124.26 | $683K | – | Aug 21, 2019 |
| Mar 21, 2019 | BONDERMAN DAVID (Other) 7.9M shares $98.15 filed Mar 25, 2019 | Discretionary sale | 7.9M | $98.15 | $772M | – | Mar 25, 2019 |
| Dec 10, 2018 | Pagano Christopher J (Officer) 530 shares $90.69 filed Dec 12, 2018 | Discretionary sale | 530 | $90.69 | $48K | – | Dec 12, 2018 |
| Dec 10, 2018 | Pagano Christopher J (Officer) 720 shares $89.79 filed Dec 12, 2018 | Discretionary sale | 720 | $89.79 | $65K | – | Dec 12, 2018 |
| Nov 16, 2018 | Pagano Christopher J (Officer) 1,107 shares $99.95 filed Nov 20, 2018 | Discretionary sale | 1,107 | $99.95 | $111K | – | Nov 20, 2018 |
| Sep 18, 2018 | BONDERMAN DAVID (10% owner) 1.0M shares $105.14 filed Sep 20, 2018 | Discretionary sale | 1.0M | $105.14 | $105M | – | Sep 20, 2018 |
| Sep 12, 2018 | BONDERMAN DAVID (10% owner) 1.2M shares $101.10 filed Sep 14, 2018 | Discretionary sale | 1.2M | $101.10 | $121M | – | Sep 14, 2018 |
| Sep 10, 2018 | Pagano Christopher J (Officer) 100 shares $104.04 filed Sep 12, 2018 | Discretionary sale | 100 | $104.04 | $10K | – | Sep 12, 2018 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
106 Forms 4, 3 years
0 filed late
0 amendments
1.9 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.