AppLovin insider activity
What the executives and directors of AppLovin actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$548M
net open-market flow, 12 m
0 open-market buys, 12 m
49.7%
of sale value on 10b5-1 plans, 12 m
1,861 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 162 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Aug 20, 2026 | Valenzuela Victoria | 2,730 |
| Aug 20, 2026 | Foroughi Arash Adam | 2,730 |
| Aug 20, 2026 | Stumpf Matthew | 2,021 |
| Aug 20, 2026 | Cacovean Corina I | 1,540 |
| Aug 20, 2026 | Ge Xiaochuan | 5,459 |
| Aug 13, 2026 | Chen Herald Y | 200K |
| Aug 7, 2026 | Vivas Eduardo | 427K |
| Jul 15, 2026 | WEBB MAYNARD G JR | 41 |
| Jul 15, 2026 | Messing Barbara | 40 |
| Jun 10, 2026 | Foroughi Arash Adam | 17K |
| Jun 3, 2026 | WEBB MAYNARD G JR | 525 |
| Jun 3, 2026 | Chen Herald Y | 525 |
| Jun 3, 2026 | Georgiadis Mary Margaret Hastings | 525 |
| Jun 3, 2026 | Morgenfeld Todd R | 525 |
| Jun 3, 2026 | Messing Barbara | 525 |
| Jun 3, 2026 | Billings Craig Scott | 525 |
| Jun 3, 2026 | Vivas Eduardo | 525 |
| May 20, 2026 | Valenzuela Victoria | 2,730 |
| May 20, 2026 | Shikin Vasily | 2,730 |
| May 20, 2026 | Foroughi Arash Adam | 2,730 |
| May 20, 2026 | Dorosh Dmitriy | 331 |
| May 20, 2026 | Stumpf Matthew | 2,341 |
| May 8, 2026 | WEBB MAYNARD G JR | 21K |
| Apr 15, 2026 | WEBB MAYNARD G JR | 37 |
| Apr 15, 2026 | Messing Barbara | 37 |
| Mar 11, 2026 | Foroughi Arash Adam | 20K |
| Mar 4, 2026 | WEBB MAYNARD G JR | 370 |
| Feb 20, 2026 | Valenzuela Victoria | 10K |
| Feb 20, 2026 | Shikin Vasily | 2,747 |
| Feb 20, 2026 | Foroughi Arash Adam | 2,747 |
| Feb 20, 2026 | Dorosh Dmitriy | 348 |
| Feb 20, 2026 | Stumpf Matthew | 2,362 |
| Feb 13, 2026 | Chen Herald Y | 200K |
| Jan 15, 2026 | WEBB MAYNARD G JR | 28 |
| Dec 10, 2025 | Valenzuela Victoria | 5,500 |
| Dec 9, 2025 | Chen Herald Y | 25K |
| Dec 9, 2025 | Harvey Dawson Alyssa | 50 |
| Nov 20, 2025 | Shikin Vasily | 21K |
| Nov 20, 2025 | Foroughi Arash Adam | 9,129 |
| Nov 20, 2025 | Dorosh Dmitriy | 988 |
| Nov 20, 2025 | Stumpf Matthew | 5,874 |
| Nov 11, 2025 | Shikin Vasily | 8,123 |
| Nov 7, 2025 | Billings Craig Scott | 2,350 |
| Oct 30, 2025 | Valenzuela Victoria | 20K |
| Oct 30, 2025 | Shikin Vasily | 20K |
| Oct 30, 2025 | Foroughi Arash Adam | 20K |
| Oct 30, 2025 | Dorosh Dmitriy | 809 |
| Oct 30, 2025 | Stumpf Matthew | 20K |
| Oct 15, 2025 | WEBB MAYNARD G JR | 29 |
| Oct 15, 2025 | Messing Barbara | 29 |
| Oct 15, 2025 | Harvey Dawson Alyssa | 29 |
| Aug 20, 2025 | Valenzuela Victoria | 7,702 |
| Aug 20, 2025 | Shikin Vasily | 21K |
| Aug 20, 2025 | Foroughi Arash Adam | 50K |
| Aug 20, 2025 | Dorosh Dmitriy | 988 |
| Aug 20, 2025 | Stumpf Matthew | 5,890 |
| Aug 15, 2025 | Chen Herald Y | 850K |
| Jul 15, 2025 | Messing Barbara | 49 |
| Jul 15, 2025 | Harvey Dawson Alyssa | 49 |
| Jun 6, 2025 | Chen Herald Y | 141K |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 1.3M |
| Granted | 86K |
| Vested / exercised | 296K |
| Withheld for tax | 81K |
| Planned sales (10b5-1) | 556K |
| Discretionary sales | 507K |
| Gifts | 510K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Vivas Eduardo | 11M | 6.6M | 60.4 |
Who holds what
the 14 largest holdings of 28| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Vivas Eduardo Last trade Jun 16, 2026 | Director | 6.8M | – | $264M | net selling over the year: 0 months buying, 3 months selling | Jun 16, 2026 |
| KRAVIS HENRY R Last trade Nov 21, 2024 | 10% owner | 5.3M | – | – | Nov 21, 2024 | |
| ROBERTS GEORGE R | 10% owner | 5.3M | – | – | – | |
| KKR & Co. Inc. | 10% owner | 5.3M | – | – | – | |
| KKR Management LLP | 10% owner | 5.3M | – | – | – | |
| KKR Group Partnership L.P. | 10% owner | 5.3M | – | – | – | |
| KKR Americas Fund XII L.P. | 10% owner | 5.3M | – | – | – | |
| KKR Group Holdings Corp. | 10% owner | 5.3M | – | – | – | |
| KKR Americas XII Ltd Last trade Nov 21, 2024 | 10% owner | 5.3M | – | – | Nov 21, 2024 | |
| KKR Associates Americas XII L.P. | 10% owner | 5.3M | – | – | – | |
| KKR Denali Holdings L.P. | 10% owner | 5.3M | – | – | – | |
| KKR Denali Holdings GP LLC | 10% owner | 5.3M | – | – | – | |
| KKR Group Co. Inc. | 10% owner | 5.3M | – | – | – | |
| Foroughi Arash Adam CEO Last trade Jun 12, 2026 | CEO | 5.3M | – | $147M | net selling over the year: 0 months buying, 3 months selling | Jun 12, 2026 |
Open-market trade log
the 60 most recent of 1,984| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Jul 6, 2026 | WEBB MAYNARD G JR (Director) 120 shares $521.49 −0.2% since trade filed Jul 8, 2026 | Planned sale (10b5-1) | 120 | $521.49 | $63K | −0.2% | Jul 8, 2026 |
| Jul 6, 2026 | WEBB MAYNARD G JR (Director) 138 shares $520.60 +0.0% since trade filed Jul 8, 2026 | Planned sale (10b5-1) | 138 | $520.60 | $72K | +0.0% | Jul 8, 2026 |
| Jul 6, 2026 | WEBB MAYNARD G JR (Director) 182 shares $518.63 +0.4% since trade filed Jul 8, 2026 | Planned sale (10b5-1) | 182 | $518.63 | $94K | +0.4% | Jul 8, 2026 |
| Jul 6, 2026 | WEBB MAYNARD G JR (Director) 202 shares $517.19 +0.7% since trade filed Jul 8, 2026 | Planned sale (10b5-1) | 202 | $517.19 | $104K | +0.7% | Jul 8, 2026 |
| Jul 6, 2026 | WEBB MAYNARD G JR (Director) 240 shares $519.56 +0.2% since trade filed Jul 8, 2026 | Planned sale (10b5-1) | 240 | $519.56 | $125K | +0.2% | Jul 8, 2026 |
| Jul 6, 2026 | WEBB MAYNARD G JR (Director) 262 shares $524.12 −0.7% since trade filed Jul 8, 2026 | Planned sale (10b5-1) | 262 | $524.12 | $137K | −0.7% | Jul 8, 2026 |
| Jul 6, 2026 | WEBB MAYNARD G JR (Director) 380 shares $516.25 +0.8% since trade filed Jul 8, 2026 | Planned sale (10b5-1) | 380 | $516.25 | $196K | +0.8% | Jul 8, 2026 |
| Jul 6, 2026 | WEBB MAYNARD G JR (Director) 412 shares $522.42 −0.4% since trade filed Jul 8, 2026 | Planned sale (10b5-1) | 412 | $522.42 | $215K | −0.4% | Jul 8, 2026 |
| Jul 6, 2026 | WEBB MAYNARD G JR (Director) 1,140 shares $523.49 −0.6% since trade filed Jul 8, 2026 | Planned sale (10b5-1) | 1,140 | $523.49 | $597K | −0.6% | Jul 8, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 40 shares $519.50 +0.2% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 40 | $519.50 | $21K | +0.2% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 70 shares $517.60 +0.6% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 70 | $517.60 | $36K | +0.6% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 100 shares $516.81 +0.7% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 100 | $516.81 | $52K | +0.7% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 153 shares $494.84 +5.2% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 153 | $494.84 | $76K | +5.2% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 348 shares $520.30 +0.1% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 348 | $520.30 | $181K | +0.1% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 408 shares $515.14 +1.1% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 408 | $515.14 | $210K | +1.1% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 547 shares $518.22 +0.5% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 547 | $518.22 | $283K | +0.5% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 2,156 shares $508.50 +2.4% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 2,156 | $508.50 | $1.1M | +2.4% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 3,754 shares $495.49 +5.1% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 3,754 | $495.49 | $1.9M | +5.1% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 4,222 shares $507.43 +2.6% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 4,222 | $507.43 | $2.1M | +2.6% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 4,695 shares $496.49 +4.9% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 4,695 | $496.49 | $2.3M | +4.9% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 4,869 shares $500.39 +4.0% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 4,869 | $500.39 | $2.4M | +4.0% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 5,260 shares $513.39 +1.4% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 5,260 | $513.39 | $2.7M | +1.4% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 5,311 shares $514.35 +1.2% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 5,311 | $514.35 | $2.7M | +1.2% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 5,895 shares $501.43 +3.8% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 5,895 | $501.43 | $3.0M | +3.8% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 6,177 shares $511.59 +1.8% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 6,177 | $511.59 | $3.2M | +1.8% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 6,456 shares $510.43 +2.0% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 6,456 | $510.43 | $3.3M | +2.0% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 6,523 shares $509.54 +2.2% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 6,523 | $509.54 | $3.3M | +2.2% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 6,991 shares $502.61 +3.6% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 6,991 | $502.61 | $3.5M | +3.6% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 8,198 shares $506.45 +2.8% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 8,198 | $506.45 | $4.2M | +2.8% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 9,319 shares $505.46 +3.0% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 9,319 | $505.46 | $4.7M | +3.0% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 9,693 shares $504.42 +3.2% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 9,693 | $504.42 | $4.9M | +3.2% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 11K shares $512.54 +1.6% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 11K | $512.54 | $5.5M | +1.6% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 11K shares $503.50 +3.4% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 11K | $503.50 | $5.6M | +3.4% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 14K shares $497.50 +4.6% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 14K | $497.50 | $6.8M | +4.6% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 18K shares $499.46 +4.2% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 18K | $499.46 | $8.9M | +4.2% | Jun 18, 2026 |
| Jun 16, 2026 | Vivas Eduardo (Director) 19K shares $498.52 +4.4% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 19K | $498.52 | $9.7M | +4.4% | Jun 18, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 269 shares $488.65 +6.5% since trade filed Jun 12, 2026 | Discretionary sale | 269 | $488.65 | $131K | +6.5% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 284 shares $480.51 +8.3% since trade filed Jun 12, 2026 | Discretionary sale | 284 | $480.51 | $136K | +8.3% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 360 shares $479.52 +8.6% since trade filed Jun 12, 2026 | Discretionary sale | 360 | $479.52 | $173K | +8.6% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 600 shares $489.94 +6.3% since trade filed Jun 12, 2026 | Discretionary sale | 600 | $489.94 | $294K | +6.3% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 812 shares $481.71 +8.1% since trade filed Jun 12, 2026 | Discretionary sale | 812 | $481.71 | $391K | +8.1% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 840 shares $473.92 +9.9% since trade filed Jun 12, 2026 | Discretionary sale | 840 | $473.92 | $398K | +9.9% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 840 shares $475.39 +9.5% since trade filed Jun 12, 2026 | Discretionary sale | 840 | $475.39 | $399K | +9.5% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 860 shares $478.32 +8.8% since trade filed Jun 12, 2026 | Discretionary sale | 860 | $478.32 | $411K | +8.8% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 920 shares $498.91 +4.4% since trade filed Jun 12, 2026 | Discretionary sale | 920 | $498.91 | $459K | +4.4% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 1,080 shares $483.69 +7.6% since trade filed Jun 12, 2026 | Discretionary sale | 1,080 | $483.69 | $522K | +7.6% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 1,160 shares $490.92 +6.1% since trade filed Jun 12, 2026 | Discretionary sale | 1,160 | $490.92 | $569K | +6.1% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 1,280 shares $487.62 +6.8% since trade filed Jun 12, 2026 | Discretionary sale | 1,280 | $487.62 | $624K | +6.8% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 1,284 shares $482.47 +7.9% since trade filed Jun 12, 2026 | Discretionary sale | 1,284 | $482.47 | $619K | +7.9% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 1,610 shares $477.34 +9.1% since trade filed Jun 12, 2026 | Discretionary sale | 1,610 | $477.34 | $769K | +9.1% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 1,674 shares $498.03 +4.5% since trade filed Jun 12, 2026 | Discretionary sale | 1,674 | $498.03 | $834K | +4.5% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 1,699 shares $486.82 +6.9% since trade filed Jun 12, 2026 | Discretionary sale | 1,699 | $486.82 | $827K | +6.9% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 1,755 shares $493.14 +5.6% since trade filed Jun 12, 2026 | Discretionary sale | 1,755 | $493.14 | $865K | +5.6% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 2,003 shares $491.94 +5.8% since trade filed Jun 12, 2026 | Discretionary sale | 2,003 | $491.94 | $985K | +5.8% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 2,160 shares $484.73 +7.4% since trade filed Jun 12, 2026 | Discretionary sale | 2,160 | $484.73 | $1.0M | +7.4% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 2,324 shares $476.36 +9.3% since trade filed Jun 12, 2026 | Discretionary sale | 2,324 | $476.36 | $1.1M | +9.3% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 2,471 shares $496.09 +4.9% since trade filed Jun 12, 2026 | Discretionary sale | 2,471 | $496.09 | $1.2M | +4.9% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 2,820 shares $494.01 +5.4% since trade filed Jun 12, 2026 | Discretionary sale | 2,820 | $494.01 | $1.4M | +5.4% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 3,421 shares $485.66 +7.2% since trade filed Jun 12, 2026 | Discretionary sale | 3,421 | $485.66 | $1.7M | +7.2% | Jun 12, 2026 |
| Jun 12, 2026 | Foroughi Arash Adam (CEO) 4,257 shares $496.91 +4.8% since trade filed Jun 12, 2026 | Discretionary sale | 4,257 | $496.91 | $2.1M | +4.8% | Jun 12, 2026 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
274 Forms 4, 3 years
4 filed late
1 amendments
1.9 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.