Best Buy insider activity
What the executives and directors of Best Buy actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$311M
net open-market flow, 12 m
0 open-market buys, 12 m
64.6%
of sale value on 10b5-1 plans, 12 m
558 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 85 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 16, 2026 | SCHULZE RICHARD M | 600K |
| Aug 20, 2026 | BRAMMAN ANNE L | 34K |
| Jul 20, 2026 | Watson Mathew | 5,874 |
| Jul 7, 2026 | Hartman Todd G. | 600 |
| Jun 12, 2026 | KENNY DAVID W | 4,330 |
| Jun 12, 2026 | Caputo Lisa | 2,611 |
| Jun 12, 2026 | Rendle Steven E | 2,611 |
| Jun 12, 2026 | McLoughlin Karen | 2,611 |
| Jun 12, 2026 | Parham Richelle P | 2,611 |
| Jun 12, 2026 | Kimbell David C | 2,611 |
| Jun 12, 2026 | Whittington Melinda D | 2,611 |
| Jun 12, 2026 | Munce Claudia F. | 2,611 |
| Jun 12, 2026 | Marte Mario Jesus | 2,611 |
| Jun 12, 2026 | FRANK MEGHAN | 2,611 |
| Jun 12, 2026 | Sistani Sima | 2,611 |
| Jun 12, 2026 | Jadeja Ashok Jitendra Dylan | 2,611 |
| Jun 1, 2026 | SCHULZE RICHARD M | 700 |
| Apr 15, 2026 | SCHULZE RICHARD M | 23K |
| Mar 20, 2026 | Watson Mathew | 5,972 |
| Mar 20, 2026 | Barry Corie S | 111K |
| Mar 20, 2026 | Scarlett Kathleen | 22K |
| Mar 20, 2026 | Hartman Todd G. | 16K |
| Mar 20, 2026 | Bilunas Matthew M | 30K |
| Mar 20, 2026 | Bonfig Jason J | 24K |
| Dec 13, 2025 | Jadeja Ashok Jitendra Dylan | 1,266 |
| Dec 12, 2025 | Scarlett Kathleen | 417 |
| Dec 4, 2025 | FRANK MEGHAN | 2,007 |
| Sep 30, 2025 | Barry Corie S | 57K |
| Aug 29, 2025 | SCHULZE RICHARD M | 1,032 |
| Jun 13, 2025 | KENNY DAVID W | 4,886 |
| Jun 13, 2025 | Caputo Lisa | 2,946 |
| Jun 13, 2025 | Rendle Steven E | 2,946 |
| Jun 13, 2025 | McLoughlin Karen | 2,946 |
| Jun 13, 2025 | Parham Richelle P | 2,946 |
| Jun 13, 2025 | Kimbell David C | 2,946 |
| Jun 13, 2025 | Whittington Melinda D | 2,946 |
| Jun 13, 2025 | Munce Claudia F. | 2,946 |
| Jun 13, 2025 | Marte Mario Jesus | 2,946 |
| Jun 13, 2025 | Sistani Sima | 2,946 |
| Mar 27, 2025 | SCHULZE RICHARD M | 18K |
| Mar 20, 2025 | Watson Mathew | 14K |
| Mar 20, 2025 | Barry Corie S | 130K |
| Mar 20, 2025 | Scarlett Kathleen | 17K |
| Mar 20, 2025 | Hartman Todd G. | 11K |
| Mar 20, 2025 | Bilunas Matthew M | 24K |
| Mar 20, 2025 | Harmon Damien | 12K |
| Mar 20, 2025 | Bonfig Jason J | 14K |
| Mar 11, 2025 | Watson Mathew | 9,826 |
| Mar 11, 2025 | Barry Corie S | 21K |
| Dec 18, 2024 | SCHULZE RICHARD M | 63K |
| Dec 11, 2024 | Scarlett Kathleen | 387 |
| Dec 11, 2024 | Bilunas Matthew M | 69K |
| Oct 11, 2024 | SCHULZE RICHARD M | 1,830 |
| Oct 3, 2024 | SCHULZE RICHARD M | 200K |
| Sep 24, 2024 | SCHULZE RICHARD M | 540 |
| Sep 20, 2024 | Harmon Damien | 818 |
| Aug 30, 2024 | Scarlett Kathleen | 40K |
| Aug 29, 2024 | Bonfig Jason J | 25K |
| Aug 16, 2024 | Barry Corie S | 24K |
| Jul 18, 2024 | Hartman Todd G. | 500 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 3.8M |
| Granted | 285K |
| Vested / exercised | 33K |
| Withheld for tax | 24K |
| Planned sales (10b5-1) | 2.4M |
| Discretionary sales | 1.4M |
| Gifts | 323K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Barry Corie S | 240K | 523K | 218 |
| Scarlett Kathleen | 68K | 103K | 151.4 |
| Bonfig Jason J | 64K | 79K | 123.5 |
| Bilunas Matthew M | 48K | 77K | 160.9 |
Who holds what
the 14 largest holdings of 21| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Barry Corie S CEO Last trade Mar 23, 2026 | CEO | 523K | – | $2.7M | net selling over the year: 0 months buying, 1 month selling | Mar 23, 2026 |
| SCHULZE RICHARD M Last trade Sep 16, 2026 | 10% owner | 300K | – | $306M | net selling over the year: 0 months buying, 5 months selling | Sep 16, 2026 |
| Scarlett Kathleen SEVP, Corp Affairs & HR Last trade Mar 23, 2026 | Officer | 103K | – | $515K | net selling over the year: 0 months buying, 1 month selling | Mar 23, 2026 |
| Bonfig Jason J SEVP Cust Offer, Fulfill & Can Last trade Mar 23, 2026 | Officer | 79K | – | $406K | net selling over the year: 0 months buying, 1 month selling | Mar 23, 2026 |
| Bilunas Matthew M SEVP Enterprise Strategy & CFO Last trade Mar 23, 2026 | CFO | 77K | – | $727K | net selling over the year: 0 months buying, 1 month selling | Mar 23, 2026 |
| Caputo Lisa Last trade Nov 29, 2019 | Director | 65K | – | – | Nov 29, 2019 | |
| Harmon Damien SEVP, Cust., Channel Exp & Ent Last trade Mar 21, 2025 | Officer | 57K | – | – | Mar 21, 2025 | |
| KENNY DAVID W | Director | 57K | – | – | – | |
| Hartman Todd G. GC, Chief Risk Officer Last trade Mar 23, 2026 | Officer | 55K | – | $342K | net selling over the year: 0 months buying, 1 month selling | Mar 23, 2026 |
| McLoughlin Karen | Director | 41K | – | – | – | |
| Munce Claudia F. | Director | 39K | – | – | – | |
| Watson Mathew VP, Finance - Contr. & CAO Last trade May 29, 2026 | Officer | 28K | – | $343K | net selling over the year: 0 months buying, 2 months selling | May 29, 2026 |
| Parham Richelle P | Director | 27K | – | – | – | |
| BRAMMAN ANNE L EVP, CFO | CFO | 19K | – | – | – |
Open-market trade log
the 60 most recent of 1,274| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Sep 16, 2026 | SCHULZE RICHARD M (Other) 53K shares $92.90 +0.0% since trade filed Sep 18, 2026 | Discretionary sale | 53K | $92.90 | $4.9M | +0.0% | Sep 18, 2026 |
| Sep 16, 2026 | SCHULZE RICHARD M (Other) 247K shares $92.43 +0.5% since trade filed Sep 18, 2026 | Discretionary sale | 247K | $92.43 | $23M | +0.5% | Sep 18, 2026 |
| Jul 14, 2026 | SCHULZE RICHARD M (Other) 42K shares $83.63 +11.1% since trade filed Jul 15, 2026 | Planned sale (10b5-1) | 42K | $83.63 | $3.5M | +11.1% | Jul 15, 2026 |
| Jul 14, 2026 | SCHULZE RICHARD M (Other) 62K shares $80.88 +14.9% since trade filed Jul 15, 2026 | Planned sale (10b5-1) | 62K | $80.88 | $5.0M | +14.9% | Jul 15, 2026 |
| Jul 14, 2026 | SCHULZE RICHARD M (Other) 88K shares $81.73 +13.7% since trade filed Jul 15, 2026 | Planned sale (10b5-1) | 88K | $81.73 | $7.2M | +13.7% | Jul 15, 2026 |
| Jul 14, 2026 | SCHULZE RICHARD M (Other) 108K shares $82.82 +12.2% since trade filed Jul 15, 2026 | Planned sale (10b5-1) | 108K | $82.82 | $8.9M | +12.2% | Jul 15, 2026 |
| Jul 13, 2026 | SCHULZE RICHARD M (Other) 12K shares $83.44 +11.3% since trade filed Jul 15, 2026 | Planned sale (10b5-1) | 12K | $83.44 | $969K | +11.3% | Jul 15, 2026 |
| Jul 13, 2026 | SCHULZE RICHARD M (Other) 252K shares $81.78 +13.6% since trade filed Jul 15, 2026 | Planned sale (10b5-1) | 252K | $81.78 | $21M | +13.6% | Jul 15, 2026 |
| Jul 13, 2026 | SCHULZE RICHARD M (Other) 336K shares $82.50 +12.6% since trade filed Jul 15, 2026 | Planned sale (10b5-1) | 336K | $82.50 | $28M | +12.6% | Jul 15, 2026 |
| Jun 26, 2026 | SCHULZE RICHARD M (Other) 225K shares $78.10 +18.9% since trade filed Jun 26, 2026 | Discretionary sale | 225K | $78.10 | $18M | +18.9% | Jun 26, 2026 |
| Jun 25, 2026 | SCHULZE RICHARD M (Other) 194K shares $78.13 +18.9% since trade filed Jun 26, 2026 | Discretionary sale | 194K | $78.13 | $15M | +18.9% | Jun 26, 2026 |
| Jun 16, 2026 | SCHULZE RICHARD M (Other) 5,100 shares $78.00 +19.1% since trade filed Jun 17, 2026 | Discretionary sale | 5,100 | $78.00 | $398K | +19.1% | Jun 17, 2026 |
| Jun 15, 2026 | SCHULZE RICHARD M (Other) 76K shares $78.23 +18.8% since trade filed Jun 17, 2026 | Discretionary sale | 76K | $78.23 | $6.0M | +18.8% | Jun 17, 2026 |
| May 29, 2026 | SCHULZE RICHARD M (Other) 27K shares $77.69 +19.6% since trade filed Jun 2, 2026 | Discretionary sale | 27K | $77.69 | $2.1M | +19.6% | Jun 2, 2026 |
| May 29, 2026 | SCHULZE RICHARD M (Other) 134K shares $75.09 +23.7% since trade filed Jun 2, 2026 | Discretionary sale | 134K | $75.09 | $10M | +23.7% | Jun 2, 2026 |
| May 29, 2026 | SCHULZE RICHARD M (Other) 148K shares $76.96 +20.7% since trade filed Jun 2, 2026 | Discretionary sale | 148K | $76.96 | $11M | +20.7% | Jun 2, 2026 |
| May 29, 2026 | SCHULZE RICHARD M (Other) 192K shares $75.96 +22.3% since trade filed Jun 2, 2026 | Discretionary sale | 192K | $75.96 | $15M | +22.3% | Jun 2, 2026 |
| May 29, 2026 | Watson Mathew (Officer) 1,784 shares $73.80 +25.9% since trade filed Jun 2, 2026 | Discretionary sale | 1,784 | $73.80 | $132K | +25.9% | Jun 2, 2026 |
| Mar 23, 2026 | Watson Mathew (Officer) 3,298 shares $64.02 +45.1% since trade filed Mar 24, 2026 | Discretionary sale | 3,298 | $64.02 | $211K | +45.1% | Mar 24, 2026 |
| Mar 23, 2026 | Barry Corie S (CEO) 43K shares $64.02 +45.1% since trade filed Mar 24, 2026 | Discretionary sale | 43K | $64.02 | $2.7M | +45.1% | Mar 24, 2026 |
| Mar 23, 2026 | Scarlett Kathleen (Officer) 8,049 shares $64.02 +45.1% since trade filed Mar 24, 2026 | Discretionary sale | 8,049 | $64.02 | $515K | +45.1% | Mar 24, 2026 |
| Mar 23, 2026 | Hartman Todd G. (Officer) 5,339 shares $64.02 +45.1% since trade filed Mar 24, 2026 | Discretionary sale | 5,339 | $64.02 | $342K | +45.1% | Mar 24, 2026 |
| Mar 23, 2026 | Bilunas Matthew M (CFO) 11K shares $64.02 +45.1% since trade filed Mar 24, 2026 | Discretionary sale | 11K | $64.02 | $727K | +45.1% | Mar 24, 2026 |
| Mar 23, 2026 | Bonfig Jason J (Officer) 6,336 shares $64.02 +45.1% since trade filed Mar 24, 2026 | Discretionary sale | 6,336 | $64.02 | $406K | +45.1% | Mar 24, 2026 |
| Oct 30, 2025 | SCHULZE RICHARD M (Other) 75K shares $84.31 +10.2% since trade filed Oct 31, 2025 | Planned sale (10b5-1) | 75K | $84.31 | $6.3M | +10.2% | Oct 31, 2025 |
| Oct 29, 2025 | SCHULZE RICHARD M (Other) 63K shares $84.14 +10.4% since trade filed Oct 31, 2025 | Planned sale (10b5-1) | 63K | $84.14 | $5.3M | +10.4% | Oct 31, 2025 |
| Oct 28, 2025 | SCHULZE RICHARD M (Other) 93K shares $84.10 +10.5% since trade filed Oct 28, 2025 | Planned sale (10b5-1) | 93K | $84.10 | $7.8M | +10.5% | Oct 28, 2025 |
| Oct 27, 2025 | SCHULZE RICHARD M (Other) 104K shares $84.51 +9.9% since trade filed Oct 28, 2025 | Planned sale (10b5-1) | 104K | $84.51 | $8.8M | +9.9% | Oct 28, 2025 |
| Oct 24, 2025 | SCHULZE RICHARD M (Other) 374K shares $83.24 +11.6% since trade filed Oct 28, 2025 | Planned sale (10b5-1) | 374K | $83.24 | $31M | +11.6% | Oct 28, 2025 |
| Oct 21, 2025 | SCHULZE RICHARD M (Other) 26K shares $83.00 +11.9% since trade filed Oct 22, 2025 | Planned sale (10b5-1) | 26K | $83.00 | $2.2M | +11.9% | Oct 22, 2025 |
| Oct 21, 2025 | SCHULZE RICHARD M (Other) 300K shares $82.29 +12.9% since trade filed Oct 22, 2025 | Planned sale (10b5-1) | 300K | $82.29 | $25M | +12.9% | Oct 22, 2025 |
| Oct 20, 2025 | SCHULZE RICHARD M (Other) 200K shares $80.56 +15.3% since trade filed Oct 22, 2025 | Planned sale (10b5-1) | 200K | $80.56 | $16M | +15.3% | Oct 22, 2025 |
| Oct 20, 2025 | SCHULZE RICHARD M (Other) 300K shares $81.02 +14.7% since trade filed Oct 22, 2025 | Planned sale (10b5-1) | 300K | $81.02 | $24M | +14.7% | Oct 22, 2025 |
| Sep 4, 2025 | Watson Mathew (Officer) 2,018 shares $76.76 +21.0% since trade filed Sep 5, 2025 | Discretionary sale | 2,018 | $76.76 | $155K | +21.0% | Sep 5, 2025 |
| Sep 3, 2025 | SCHULZE RICHARD M (Other) 196K shares $74.00 +25.5% since trade filed Sep 3, 2025 | Discretionary sale | 196K | $74.00 | $15M | +25.5% | Sep 3, 2025 |
| Aug 29, 2025 | Watson Mathew (Officer) 3,715 shares $74.07 +25.4% since trade filed Sep 3, 2025 | Discretionary sale | 3,715 | $74.07 | $275K | +25.4% | Sep 3, 2025 |
| Jun 9, 2025 | SCHULZE RICHARD M (Other) 200K shares $72.95 +27.4% since trade filed Jun 11, 2025 | Discretionary sale | 200K | $72.95 | $15M | +27.4% | Jun 11, 2025 |
| Jun 9, 2025 | SCHULZE RICHARD M (Other) 529K shares $72.95 +27.4% since trade filed Jun 11, 2025 | Discretionary sale | 529K | $72.95 | $39M | +27.4% | Jun 11, 2025 |
| Mar 24, 2025 | Bilunas Matthew M (CFO) 51K shares $74.20 +25.2% since trade filed Mar 26, 2025 | Planned sale (10b5-1) | 51K | $74.20 | $3.8M | +25.2% | Mar 26, 2025 |
| Mar 21, 2025 | Watson Mathew (Officer) 2,951 shares $72.65 +27.9% since trade filed Mar 26, 2025 | Discretionary sale | 2,951 | $72.65 | $214K | +27.9% | Mar 26, 2025 |
| Mar 21, 2025 | Scarlett Kathleen (Officer) 6,847 shares $72.65 +27.9% since trade filed Mar 26, 2025 | Discretionary sale | 6,847 | $72.65 | $497K | +27.9% | Mar 26, 2025 |
| Mar 21, 2025 | Hartman Todd G. (Officer) 4,893 shares $72.65 +27.9% since trade filed Mar 26, 2025 | Discretionary sale | 4,893 | $72.65 | $355K | +27.9% | Mar 26, 2025 |
| Mar 21, 2025 | Bilunas Matthew M (CFO) 9,482 shares $72.65 +27.9% since trade filed Mar 26, 2025 | Planned sale (10b5-1) | 9,482 | $72.65 | $689K | +27.9% | Mar 26, 2025 |
| Mar 21, 2025 | Harmon Damien (Officer) 4,047 shares $72.65 +27.9% since trade filed Mar 26, 2025 | Discretionary sale | 4,047 | $72.65 | $294K | +27.9% | Mar 26, 2025 |
| Mar 21, 2025 | Bonfig Jason J (Officer) 4,867 shares $72.65 +27.9% since trade filed Mar 26, 2025 | Discretionary sale | 4,867 | $72.65 | $354K | +27.9% | Mar 26, 2025 |
| Mar 14, 2025 | Watson Mathew (Officer) 3,182 shares $71.29 +30.3% since trade filed Mar 19, 2025 | Discretionary sale | 3,182 | $71.29 | $227K | +30.3% | Mar 19, 2025 |
| Mar 12, 2025 | Barry Corie S (CEO) 14K shares $72.92 +27.4% since trade filed Mar 13, 2025 | Open-market buy | 14K | $72.92 | $984K | +27.4% | Mar 13, 2025 |
| Dec 11, 2024 | Bilunas Matthew M (CFO) 3,999 shares $87.91 +5.7% since trade filed Dec 13, 2024 | Planned sale (10b5-1) | 3,999 | $87.91 | $352K | +5.7% | Dec 13, 2024 |
| Dec 11, 2024 | Bilunas Matthew M (CFO) 65K shares $87.43 +6.3% since trade filed Dec 13, 2024 | Planned sale (10b5-1) | 65K | $87.43 | $5.7M | +6.3% | Dec 13, 2024 |
| Sep 11, 2024 | Barry Corie S (CEO) 15K shares $95.38 −2.6% since trade filed Sep 13, 2024 | Planned sale (10b5-1) | 15K | $95.38 | $1.4M | −2.6% | Sep 13, 2024 |
| Sep 11, 2024 | Barry Corie S (CEO) 21K shares $96.48 −3.7% since trade filed Sep 13, 2024 | Planned sale (10b5-1) | 21K | $96.48 | $2.0M | −3.7% | Sep 13, 2024 |
| Sep 11, 2024 | Barry Corie S (CEO) 44K shares $97.17 −4.4% since trade filed Sep 13, 2024 | Planned sale (10b5-1) | 44K | $97.17 | $4.3M | −4.4% | Sep 13, 2024 |
| Aug 30, 2024 | Scarlett Kathleen (Officer) 40K shares $99.60 −6.7% since trade filed Sep 3, 2024 | Discretionary sale | 40K | $99.60 | $4.0M | −6.7% | Sep 3, 2024 |
| Aug 29, 2024 | Bonfig Jason J (Officer) 25K shares $101.00 −8.0% since trade filed Sep 3, 2024 | Planned sale (10b5-1) | 25K | $101.00 | $2.5M | −8.0% | Sep 3, 2024 |
| Jul 24, 2024 | SCHULZE RICHARD M (Other) 5,052 shares $87.90 +5.7% since trade filed Jul 25, 2024 | Planned sale (10b5-1) | 5,052 | $87.90 | $444K | +5.7% | Jul 25, 2024 |
| Jul 24, 2024 | SCHULZE RICHARD M (Other) 83K shares $88.28 +5.2% since trade filed Jul 25, 2024 | Planned sale (10b5-1) | 83K | $88.28 | $7.4M | +5.2% | Jul 25, 2024 |
| Jul 23, 2024 | SCHULZE RICHARD M (Other) 154K shares $89.26 +4.1% since trade filed Jul 25, 2024 | Planned sale (10b5-1) | 154K | $89.26 | $14M | +4.1% | Jul 25, 2024 |
| Jul 23, 2024 | SCHULZE RICHARD M (Other) 158K shares $88.86 +4.6% since trade filed Jul 25, 2024 | Planned sale (10b5-1) | 158K | $88.86 | $14M | +4.6% | Jul 25, 2024 |
| Jul 22, 2024 | SCHULZE RICHARD M (Other) 36K shares $89.01 +4.4% since trade filed Jul 22, 2024 | Planned sale (10b5-1) | 36K | $89.01 | $3.2M | +4.4% | Jul 22, 2024 |
| Jul 22, 2024 | SCHULZE RICHARD M (Other) 107K shares $87.31 +6.4% since trade filed Jul 22, 2024 | Planned sale (10b5-1) | 107K | $87.31 | $9.4M | +6.4% | Jul 22, 2024 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
133 Forms 4, 3 years
0 filed late
2 amendments
1.9 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.