What the executives and directors of Brown & Brown actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| BROWN J POWELL President and CEO | CEO | 2M | — | — |
| Brown P Barrett Executive Vice President | Officer | 1.9M | — | — |
| BROWN HYATT J Chairman | Officer | 1.8M | — | — |
| Reilly Wendell | Director | 138.9K | — | — |
| Hoepner Theodore J | Director | 97.2K | — | — |
| Watts R. Andrew EVP, CFO and Treasurer | CFO | 87.4K | — | — |
| PENNY JEROME SCOTT EVP,Chief Acquisitions Officer | Officer | 68.9K | — | — |
| Walker Chris L EVP/Chair Spec Dist Segment | Officer | 62.1K | — | — |
| VARNER CHILTON D | Director | 57.9K | — | — |
| JENNINGS TONI | Director | 57.9K | — | — |
| Boyd Stephen M EVP/Pres Spec Dist Segment | Officer | 54.9K | — | — |
| PROCTOR H PALMER JR | Director | 50.1K | $114K | — |
| Turpin Julie EVP/Chief People Officer | Officer | 39K | — | — |
| Nester Kenneth Gray II EVP/Chief Information Officer | Officer | 39K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-09 | JOHNSON JOIA M (Director) | Open-market buy | 860 | $58.05 | $50K |
| 2026-05-05 | PROCTOR H PALMER JR (Director) | Open-market buy | 2,000 | $57.10 | $114K |
| 2025-08-08 | KRUMP PAUL J (Director) | Open-market buy | 2,678 | $93.31 | $250K |
| 2025-08-06 | Masojada Bronislaw Edmund (Director) | Open-market buy | 1,000 | $91.44 | $91K |
| 2024-11-26 | BROWN HYATT J (Officer) | Discretionary sale | 29.9K | $111.75 | $3.3M |
| 2024-11-25 | BROWN HYATT J (Officer) | Discretionary sale | 389K | $111.75 | $43.5M |
| 2024-08-29 | BROWN HYATT J (Officer) | Discretionary sale | 134.6K | $104.51 | $14.1M |
| 2024-08-08 | Watts R. Andrew (CFO) | Discretionary sale | 2,500 | $100.32 | $251K |
| 2024-06-07 | Turpin Julie (Officer) | Discretionary sale | 3,350 | $89.92 | $301K |
| 2024-03-13 | BROWN HYATT J (Officer) | Discretionary sale | 41.7K | $85.25 | $3.6M |
| 2024-03-13 | BROWN HYATT J (Officer) | Discretionary sale | 50K | $85.04 | $4.3M |
| 2024-03-12 | BROWN HYATT J (Officer) | Discretionary sale | 44.3K | $85.91 | $3.8M |
| 2024-03-12 | BROWN HYATT J (Officer) | Discretionary sale | 50K | $85.90 | $4.3M |
| 2024-03-12 | BROWN HYATT J (Officer) | Discretionary sale | 50K | $86.05 | $4.3M |
| 2023-11-02 | Boyd Stephen M (Officer) | Discretionary sale | 1 | $70.65 | $71 |
| 2023-11-02 | Boyd Stephen M (Officer) | Discretionary sale | 351 | $70.63 | $25K |
| 2023-11-02 | Boyd Stephen M (Officer) | Discretionary sale | 2,148 | $70.64 | $152K |
| 2023-06-21 | Masojada Bronislaw Edmund (Director) | Open-market buy | 4,000 | $65.78 | $263K |
| 2023-05-01 | PROCTOR H PALMER JR (Director) | Discretionary sale | 1 | $65.66 | $66 |
| 2023-05-01 | PROCTOR H PALMER JR (Director) | Discretionary sale | 448 | $65.68 | $29K |
| 2023-03-15 | Hays James Charles (Director) | Open-market buy | 5,000 | $53.50 | $268K |
| 2023-02-10 | GELLERSTEDT LAWRENCE L III (Director) | Open-market buy | 3,400 | $57.92 | $197K |
| 2022-08-08 | LLOYD ROBERT W (Officer) | Discretionary sale | 10.1K | $65.48 | $663K |
| 2022-05-19 | GELLERSTEDT LAWRENCE L III (Director) | Open-market buy | 1,800 | $54.95 | $99K |
| 2022-05-05 | GELLERSTEDT LAWRENCE L III (Director) | Open-market buy | 1,690 | $58.90 | $100K |
| 2022-05-05 | BROWN HUGH M (Director) | Open-market buy | 487 | $60.92 | $30K |
| 2022-05-05 | BROWN HUGH M (Director) | Open-market buy | 824 | $59.66 | $49K |
| 2022-05-05 | Hays James Charles (Director) | Open-market buy | 5,000 | $58.90 | $295K |
| 2022-05-04 | Hays James Charles (Director) | Open-market buy | 5,000 | $58.90 | $295K |
| 2022-05-03 | GELLERSTEDT LAWRENCE L III (Director) | Open-market buy | 1,670 | $59.99 | $100K |
| 2022-01-27 | PROCTOR H PALMER JR (Director) | Open-market buy | 2,000 | $61.53 | $123K |
| 2021-08-25 | Boyd Stephen M (Officer) | Discretionary sale | 7,050 | $58.03 | $409K |
| 2021-07-29 | PROCTOR H PALMER JR (Director) | Open-market buy | 2,000 | $54.98 | $110K |
| 2021-05-06 | LLOYD ROBERT W (Officer) | Discretionary sale | 9,629 | $53.52 | $515K |
| 2021-04-29 | BROWN HYATT J (Officer) | Discretionary sale | 850K | $51.66 | $43.9M |
| 2021-01-29 | Hays James Charles (Director) | Open-market buy | 5,000 | $43.35 | $217K |
| 2021-01-29 | Hays James Charles (Director) | Open-market buy | 5,000 | $43.40 | $217K |
| 2020-07-30 | LLOYD ROBERT W (Officer) | Discretionary sale | 21.8K | $44.50 | $971K |
| 2020-02-20 | Walker Chris L (Officer) | Discretionary sale | 4,469 | $48.46 | $217K |
| 2019-12-19 | PENNY JEROME SCOTT (Officer) | Discretionary sale | 30K | $39.47 | $1.2M |
| 2019-07-25 | PROCTOR H PALMER JR (Director) | Open-market buy | 800 | $35.96 | $29K |
| 2019-07-25 | PROCTOR H PALMER JR (Director) | Open-market buy | 1,000 | $35.97 | $36K |
| 2019-07-25 | PROCTOR H PALMER JR (Director) | Open-market buy | 3,200 | $35.96 | $115K |
| 2019-03-13 | STRIANESE ANTHONY T (Officer) | Discretionary sale | 35K | $29.17 | $1M |
| 2019-03-06 | LLOYD ROBERT W (Officer) | Discretionary sale | 10.6K | $29.29 | $311K |
| 2018-11-07 | STRIANESE ANTHONY T (Officer) | Discretionary sale | 2,000 | $28.66 | $57K |
| 2018-03-15 | BROWN HYATT J (Officer) | Discretionary sale | 100.2K | $52.75 | $5.3M |
| 2018-03-14 | BROWN HYATT J (Officer) | Discretionary sale | 4,200 | $52.75 | $222K |
| 2018-03-13 | BROWN HYATT J (Officer) | Discretionary sale | 35.6K | $53.13 | $1.9M |
| 2017-08-02 | STRIANESE ANTHONY T (Officer) | Discretionary sale | 2,500 | $44.43 | $111K |
| 2017-08-02 | STRIANESE ANTHONY T (Officer) | Discretionary sale | 2,500 | $44.48 | $111K |
| 2017-08-02 | STRIANESE ANTHONY T (Officer) | Discretionary sale | 3,870 | $44.29 | $171K |
| 2017-08-01 | STRIANESE ANTHONY T (Officer) | Discretionary sale | 5,000 | $44.56 | $223K |
| 2017-08-01 | STRIANESE ANTHONY T (Officer) | Discretionary sale | 5,000 | $44.61 | $223K |
| 2017-04-21 | STRIANESE ANTHONY T (Officer) | Discretionary sale | 24.6K | $42.24 | $1M |
| 2016-12-01 | PENNY JEROME SCOTT (Officer) | Discretionary sale | 10K | $43.56 | $436K |
| 2016-11-23 | PENNY JEROME SCOTT (Officer) | Discretionary sale | 15K | $42.64 | $640K |
| 2016-11-23 | FREEBOURN RICHARD (Officer) | Discretionary sale | 25K | $42.90 | $1.1M |
| 2016-09-20 | LLOYD ROBERT W (Officer) | Discretionary sale | 2,971 | $37.32 | $111K |
| 2016-06-30 | STRIANESE ANTHONY T (Officer) | Discretionary sale | 1,444 | $37.02 | $53K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.