What the executives and directors of Colgate-Palmolive actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Wallace Noel R. Chairman, President & CEO | CEO | 482.2K | — | $4.3M |
| Daniels Jennifer CLO and Secretary | Officer | 102.2K | — | $2.1M |
| SUTULA STANLEY J III Chief Financial Officer | CFO | 94.1K | — | $9.2M |
| Tsourapas Panagiotis Grp Pres, Eur& Developing Mkts | Officer | 83.9K | — | $4.8M |
| GRANT SHANE COO, Americas | COO | 72.5K | — | — |
| CAHILL JOHN T | Director | 43.4K | — | — |
| NORRINGTON LORRIE M | Director | 42.8K | — | — |
| BILBREY JOHN P | Director | 40.2K | — | — |
| Hazlin John Chief Growth Officer | Officer | 30.5K | — | $2M |
| HARRIS C MARTIN | Director | 24.5K | — | — |
| Edwards Lisa | Director | 18.2K | — | — |
| HUNDMEJEAN MARTINA | Director | 16.2K | — | — |
| Massey Sally Chief People Officer | Officer | 13.8K | — | $2.4M |
| Malcolm Gregory EVP and Controller | Officer | 13.6K | — | $1.4M |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-15 | Malcolm Gregory (Officer) | Discretionary sale | 2,300 | $88.44 | $203K |
| 2026-05-07 | Massey Sally (Officer) | Discretionary sale | 8,599 | $87.41 | $752K |
| 2026-02-12 | Tsourapas Panagiotis (COO) | Discretionary sale | 15K | $97.81 | $1.5M |
| 2026-02-11 | Tsourapas Panagiotis (COO) | Discretionary sale | 35K | $94.61 | $3.3M |
| 2026-02-10 | Hazlin John (Officer) | Discretionary sale | 21K | $94.25 | $2M |
| 2026-02-06 | Malcolm Gregory (Officer) | Discretionary sale | 12.7K | $94.91 | $1.2M |
| 2026-02-05 | Massey Sally (Officer) | Discretionary sale | 15.9K | $95.03 | $1.5M |
| 2026-02-04 | Daniels Jennifer (Officer) | Discretionary sale | 22K | $94.34 | $2.1M |
| 2026-02-04 | Wallace Noel R. (CEO) | Discretionary sale | 45.6K | $93.91 | $4.3M |
| 2026-02-04 | SUTULA STANLEY J III (CFO) | Discretionary sale | 97.8K | $94.27 | $9.2M |
| 2025-11-21 | Massey Sally (Officer) | Discretionary sale | 1,237 | $80.89 | $100K |
| 2025-05-15 | Massey Sally (Officer) | Discretionary sale | 2,250 | $88.97 | $200K |
| 2025-02-25 | Massey Sally (Officer) | Discretionary sale | 8,000 | $92.02 | $736K |
| 2024-11-26 | Malcolm Gregory (Officer) | Discretionary sale | 1,054 | $95.94 | $101K |
| 2024-11-22 | Wallace Noel R. (CEO) | Planned sale (10b5-1) | 33.3K | $95.00 | $3.2M |
| 2024-11-05 | SUTULA STANLEY J III (CFO) | Discretionary sale | 45.4K | $94.11 | $4.3M |
| 2024-11-04 | Tsourapas Panagiotis (Officer) | Discretionary sale | 20K | $93.30 | $1.9M |
| 2024-11-01 | SUTULA STANLEY J III (CFO) | Discretionary sale | 50K | $93.53 | $4.7M |
| 2024-08-23 | HUNDMEJEAN MARTINA (Director) | Discretionary sale | 2,313 | $103.86 | $240K |
| 2024-08-08 | Daniels Jennifer (Officer) | Discretionary sale | 22K | $102.76 | $2.3M |
| 2024-08-08 | Tsourapas Panagiotis (Officer) | Discretionary sale | 14.8K | $102.94 | $1.5M |
| 2024-08-06 | Kooyman John W (Officer) | Discretionary sale | 24.8K | $102.88 | $2.5M |
| 2024-08-06 | Massey Sally (Officer) | Discretionary sale | 15.9K | $103.28 | $1.6M |
| 2024-08-06 | Malcolm Gregory (Officer) | Discretionary sale | 10.5K | $103.10 | $1.1M |
| 2024-07-31 | Tsourapas Panagiotis (Officer) | Discretionary sale | 40K | $99.47 | $4M |
| 2024-05-14 | Daniels Jennifer (Officer) | Discretionary sale | 22.3K | $94.15 | $2.1M |
| 2024-05-09 | Tsourapas Panagiotis (Officer) | Discretionary sale | 12K | $94.15 | $1.1M |
| 2024-05-09 | Massey Sally (Officer) | Discretionary sale | 12.2K | $94.06 | $1.1M |
| 2024-05-07 | Kooyman John W (Officer) | Discretionary sale | 3,497 | $93.48 | $327K |
| 2024-05-01 | BILBREY JOHN P (Director) | Discretionary sale | 6,329 | $91.59 | $580K |
| 2024-05-01 | Massey Sally (Officer) | Discretionary sale | 6,115 | $91.92 | $562K |
| 2024-02-20 | Daniels Jennifer (Officer) | Planned sale (10b5-1) | 3,538 | $84.67 | $300K |
| 2024-02-20 | Wallace Noel R. (CEO) | Planned sale (10b5-1) | 14.5K | $84.41 | $1.2M |
| 2024-02-20 | Wallace Noel R. (CEO) | Planned sale (10b5-1) | 55.5K | $84.17 | $4.7M |
| 2024-02-16 | Daniels Jennifer (Officer) | Planned sale (10b5-1) | 5,790 | $83.96 | $486K |
| 2024-02-16 | Wallace Noel R. (CEO) | Planned sale (10b5-1) | 29.8K | $84.06 | $2.5M |
| 2024-02-16 | Parameswaran Prabha (Officer) | Discretionary sale | 56.8K | $84.02 | $4.8M |
| 2024-02-12 | Wallace Noel R. (CEO) | Planned sale (10b5-1) | 50K | $83.15 | $4.2M |
| 2024-02-09 | Kooyman John W (Officer) | Discretionary sale | 21K | $83.60 | $1.8M |
| 2024-02-01 | Daniels Jennifer (Officer) | Planned sale (10b5-1) | 61.6K | $83.93 | $5.2M |
| 2024-02-01 | Malcolm Gregory (Officer) | Discretionary sale | 8,930 | $85.35 | $762K |
| 2024-01-31 | HARRIS C MARTIN (Director) | Discretionary sale | 2,760 | $84.50 | $233K |
| 2024-01-31 | Tsourapas Panagiotis (Officer) | Discretionary sale | 30.4K | $84.41 | $2.6M |
| 2023-11-30 | Daniels Jennifer (Officer) | Planned sale (10b5-1) | 3,800 | $79.01 | $300K |
| 2023-11-28 | Tsourapas Panagiotis (Officer) | Discretionary sale | 15K | $77.83 | $1.2M |
| 2023-11-10 | Tsourapas Panagiotis (Officer) | Discretionary sale | 20K | $75.36 | $1.5M |
| 2023-11-03 | CAHILL JOHN T (Director) | Discretionary sale | 6,329 | $74.92 | $474K |
| 2023-11-03 | Kooyman John W (Officer) | Discretionary sale | 3,000 | $75.11 | $225K |
| 2023-11-02 | NORRINGTON LORRIE M (Director) | Discretionary sale | 6,329 | $74.56 | $472K |
| 2023-09-11 | Daniels Jennifer (Officer) | Planned sale (10b5-1) | 24.7K | $73.31 | $1.8M |
| 2023-09-11 | Wallace Noel R. (CEO) | Planned sale (10b5-1) | 48.6K | $73.37 | $3.6M |
| 2023-08-31 | Malcolm Gregory (Officer) | Discretionary sale | 10.5K | $73.90 | $775K |
| 2023-08-30 | Malcolm Gregory (Officer) | Discretionary sale | 1,365 | $73.85 | $101K |
| 2023-08-02 | Kooyman John W (Officer) | Discretionary sale | 21.7K | $77.69 | $1.7M |
| 2023-05-19 | Daniels Jennifer (Officer) | Planned sale (10b5-1) | 24.7K | $79.70 | $2M |
| 2023-05-15 | Massey Sally (Officer) | Planned sale (10b5-1) | 14.6K | $81.55 | $1.2M |
| 2023-05-10 | Tsourapas Panagiotis (Officer) | Discretionary sale | 2,404 | $81.01 | $195K |
| 2023-05-10 | Tsourapas Panagiotis (Officer) | Discretionary sale | 13.7K | $81.08 | $1.1M |
| 2023-05-09 | BILBREY JOHN P (Director) | Discretionary sale | 5,703 | $80.81 | $461K |
| 2023-05-08 | Wallace Noel R. (CEO) | Planned sale (10b5-1) | 50K | $80.66 | $4M |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.