Colgate-Palmolive insider activity
What the executives and directors of Colgate-Palmolive actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$57M
net open-market flow, 12 m
0 open-market buys, 12 m
0%
of sale value on 10b5-1 plans, 12 m
6,991 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 181 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 16, 2026 | Wallace Noel R. | 30K |
| Sep 16, 2026 | Tsourapas Panagiotis | 4,597 |
| Sep 16, 2026 | SUTULA STANLEY J III | 8,045 |
| Sep 16, 2026 | Massey Sally | 3,333 |
| Sep 16, 2026 | Malcolm Gregory | 1,081 |
| Sep 16, 2026 | GRANT SHANE | 7,355 |
| Sep 16, 2026 | Hazlin John | 3,908 |
| Sep 16, 2026 | Fishbone Betsy | 2,207 |
| Sep 13, 2026 | Wallace Noel R. | 12K |
| Sep 13, 2026 | Tsourapas Panagiotis | 2,224 |
| Sep 13, 2026 | SUTULA STANLEY J III | 3,509 |
| Sep 13, 2026 | Massey Sally | 1,796 |
| Sep 13, 2026 | Malcolm Gregory | 543 |
| Sep 13, 2026 | Hazlin John | 1,587 |
| Sep 13, 2026 | Fishbone Betsy | 1,207 |
| Sep 11, 2026 | GRANT SHANE | 622 |
| Aug 6, 2026 | CAHILL JOHN T | 4,170 |
| Aug 5, 2026 | Wallace Noel R. | 322K |
| Jul 1, 2026 | NORRINGTON LORRIE M | 293 |
| Jul 1, 2026 | BILBREY JOHN P | 265 |
| Jul 1, 2026 | Newman Brian | 209 |
| Jun 16, 2026 | GRANT SHANE | 23K |
| May 11, 2026 | NORRINGTON LORRIE M | 2,075 |
| May 11, 2026 | CAHILL JOHN T | 2,075 |
| May 11, 2026 | HUNDMEJEAN MARTINA | 2,075 |
| May 11, 2026 | HARRIS C MARTIN | 1,556 |
| May 11, 2026 | BILBREY JOHN P | 2,075 |
| May 11, 2026 | Nelson Kimberly A | 2,075 |
| May 11, 2026 | BOERNER CHRISTOPHER S. | 1,383 |
| May 11, 2026 | Edwards Lisa | 2,075 |
| May 11, 2026 | Newman Brian | 2,075 |
| Apr 1, 2026 | NORRINGTON LORRIE M | 294 |
| Apr 1, 2026 | BILBREY JOHN P | 266 |
| Apr 1, 2026 | Newman Brian | 210 |
| Feb 23, 2026 | Daniels Jennifer | 38K |
| Feb 23, 2026 | Wallace Noel R. | 205K |
| Feb 23, 2026 | Tsourapas Panagiotis | 39K |
| Feb 23, 2026 | SUTULA STANLEY J III | 58K |
| Feb 23, 2026 | Massey Sally | 25K |
| Feb 23, 2026 | Malcolm Gregory | 8,528 |
| Feb 23, 2026 | Hazlin John | 19K |
| Feb 12, 2026 | Tsourapas Panagiotis | 50K |
| Feb 10, 2026 | Hazlin John | 21K |
| Feb 6, 2026 | Malcolm Gregory | 13K |
| Feb 5, 2026 | Massey Sally | 16K |
| Feb 4, 2026 | Daniels Jennifer | 22K |
| Feb 4, 2026 | SUTULA STANLEY J III | 98K |
| Jan 2, 2026 | NORRINGTON LORRIE M | 333 |
| Jan 2, 2026 | BILBREY JOHN P | 301 |
| Jan 2, 2026 | Newman Brian | 238 |
| Dec 3, 2025 | Daniels Jennifer | 213 |
| Dec 3, 2025 | Wallace Noel R. | 1,307 |
| Dec 3, 2025 | Tsourapas Panagiotis | 221 |
| Dec 3, 2025 | SUTULA STANLEY J III | 385 |
| Dec 3, 2025 | Malcolm Gregory | 41 |
| Dec 3, 2025 | Hazlin John | 156 |
| Oct 1, 2025 | NORRINGTON LORRIE M | 319 |
| Oct 1, 2025 | BILBREY JOHN P | 289 |
| Oct 1, 2025 | Newman Brian | 228 |
| Sep 13, 2025 | Daniels Jennifer | 6,013 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 344K |
| Vested / exercised | 546K |
| Withheld for tax | 180K |
| Discretionary sales | 613K |
| Kept | 96K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Wallace Noel R. | 240K | 380K | 158.4 |
| Daniels Jennifer | 40K | 90K | 224.1 |
| GRANT SHANE | 90K | 80K | 88.3 |
Who holds what
the 14 largest holdings of 21| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Wallace Noel R. Chairman, President & CEO Last trade Aug 5, 2026 | CEO | 432K | – | $34M | net selling over the year: 0 months buying, 2 months selling | Aug 5, 2026 |
| Daniels Jennifer CLO and Secretary Last trade Feb 4, 2026 | Officer | 102K | – | $2.1M | net selling over the year: 0 months buying, 1 month selling | Feb 4, 2026 |
| GRANT SHANE COO, Americas | COO | 80K | – | – | – | |
| SUTULA STANLEY J III Chief Financial Officer Last trade Feb 4, 2026 | CFO | 79K | – | $9.2M | net selling over the year: 0 months buying, 1 month selling | Feb 4, 2026 |
| Tsourapas Panagiotis COO, CD, EMEA, APac, Skin Last trade Aug 24, 2026 | COO | 76K | – | $5.7M | net selling over the year: 0 months buying, 2 months selling | Aug 24, 2026 |
| CAHILL JOHN T Last trade Aug 6, 2026 | Director | 48K | – | $389K | net selling over the year: 0 months buying, 1 month selling | Aug 6, 2026 |
| NORRINGTON LORRIE M Last trade Nov 2, 2023 | Director | 43K | – | – | Nov 2, 2023 | |
| BILBREY JOHN P Last trade May 1, 2024 | Director | 40K | – | – | May 1, 2024 | |
| Hazlin John Chief Growth Officer Last trade Feb 10, 2026 | Officer | 27K | – | $2.0M | net selling over the year: 0 months buying, 1 month selling | Feb 10, 2026 |
| HARRIS C MARTIN Last trade Jan 31, 2024 | Director | 25K | – | – | Jan 31, 2024 | |
| Edwards Lisa | Director | 18K | – | – | – | |
| HUNDMEJEAN MARTINA Last trade Aug 23, 2024 | Director | 16K | – | – | Aug 23, 2024 | |
| Fishbone Betsy CLO and Secretary | Officer | 16K | – | – | – | |
| Massey Sally Chief People Officer Last trade May 7, 2026 | Officer | 15K | – | $2.4M | net selling over the year: 0 months buying, 3 months selling | May 7, 2026 |
Open-market trade log
the 60 most recent of 1,416| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Aug 24, 2026 | Tsourapas Panagiotis (COO) 10K shares $92.05 +0.5% since trade filed Aug 26, 2026 | Discretionary sale | 10K | $92.05 | $920K | +0.5% | Aug 26, 2026 |
| Aug 6, 2026 | CAHILL JOHN T (Director) 4,170 shares $93.37 −0.9% since trade filed Aug 7, 2026 | Discretionary sale | 4,170 | $93.37 | $389K | −0.9% | Aug 7, 2026 |
| Aug 5, 2026 | Wallace Noel R. (CEO) 161K shares $92.52 +0.0% since trade filed Aug 6, 2026 | Discretionary sale | 161K | $92.52 | $15M | +0.0% | Aug 6, 2026 |
| Aug 4, 2026 | Wallace Noel R. (CEO) 161K shares $91.92 +0.7% since trade filed Aug 6, 2026 | Discretionary sale | 161K | $91.92 | $15M | +0.7% | Aug 6, 2026 |
| May 15, 2026 | Malcolm Gregory (Officer) 2,300 shares $88.44 +4.6% since trade filed May 18, 2026 | Discretionary sale | 2,300 | $88.44 | $203K | +4.6% | May 18, 2026 |
| May 7, 2026 | Massey Sally (Officer) 8,599 shares $87.41 +5.9% since trade filed May 11, 2026 | Discretionary sale | 8,599 | $87.41 | $752K | +5.9% | May 11, 2026 |
| Feb 12, 2026 | Tsourapas Panagiotis (COO) 15K shares $97.81 −5.4% since trade filed Feb 13, 2026 | Discretionary sale | 15K | $97.81 | $1.5M | −5.4% | Feb 13, 2026 |
| Feb 11, 2026 | Tsourapas Panagiotis (COO) 35K shares $94.61 −2.2% since trade filed Feb 13, 2026 | Discretionary sale | 35K | $94.61 | $3.3M | −2.2% | Feb 13, 2026 |
| Feb 10, 2026 | Hazlin John (Officer) 21K shares $94.25 −1.8% since trade filed Feb 12, 2026 | Discretionary sale | 21K | $94.25 | $2.0M | −1.8% | Feb 12, 2026 |
| Feb 6, 2026 | Malcolm Gregory (Officer) 13K shares $94.91 −2.5% since trade filed Feb 10, 2026 | Discretionary sale | 13K | $94.91 | $1.2M | −2.5% | Feb 10, 2026 |
| Feb 5, 2026 | Massey Sally (Officer) 16K shares $95.03 −2.6% since trade filed Feb 9, 2026 | Discretionary sale | 16K | $95.03 | $1.5M | −2.6% | Feb 9, 2026 |
| Feb 4, 2026 | Daniels Jennifer (Officer) 22K shares $94.34 −1.9% since trade filed Feb 6, 2026 | Discretionary sale | 22K | $94.34 | $2.1M | −1.9% | Feb 6, 2026 |
| Feb 4, 2026 | Wallace Noel R. (CEO) 46K shares $93.91 −1.5% since trade filed Feb 6, 2026 | Discretionary sale | 46K | $93.91 | $4.3M | −1.5% | Feb 6, 2026 |
| Feb 4, 2026 | SUTULA STANLEY J III (CFO) 98K shares $94.27 −1.9% since trade filed Feb 6, 2026 | Discretionary sale | 98K | $94.27 | $9.2M | −1.9% | Feb 6, 2026 |
| Nov 21, 2025 | Massey Sally (Officer) 1,237 shares $80.89 +14.4% since trade filed Nov 24, 2025 | Discretionary sale | 1,237 | $80.89 | $100K | +14.4% | Nov 24, 2025 |
| May 15, 2025 | Massey Sally (Officer) 2,250 shares $88.97 +4.0% since trade filed May 19, 2025 | Discretionary sale | 2,250 | $88.97 | $200K | +4.0% | May 19, 2025 |
| Feb 25, 2025 | Massey Sally (Officer) 8,000 shares $92.02 +0.5% since trade filed Feb 27, 2025 | Discretionary sale | 8,000 | $92.02 | $736K | +0.5% | Feb 27, 2025 |
| Nov 26, 2024 | Malcolm Gregory (Officer) 1,054 shares $95.94 −3.6% since trade filed Nov 27, 2024 | Discretionary sale | 1,054 | $95.94 | $101K | −3.6% | Nov 27, 2024 |
| Nov 22, 2024 | Wallace Noel R. (CEO) 33K shares $95.00 −2.6% since trade filed Nov 26, 2024 | Planned sale (10b5-1) | 33K | $95.00 | $3.2M | −2.6% | Nov 26, 2024 |
| Nov 5, 2024 | SUTULA STANLEY J III (CFO) 45K shares $94.11 −1.7% since trade filed Nov 7, 2024 | Discretionary sale | 45K | $94.11 | $4.3M | −1.7% | Nov 7, 2024 |
| Nov 4, 2024 | Tsourapas Panagiotis (Officer) 20K shares $93.30 −0.8% since trade filed Nov 5, 2024 | Discretionary sale | 20K | $93.30 | $1.9M | −0.8% | Nov 5, 2024 |
| Nov 1, 2024 | SUTULA STANLEY J III (CFO) 50K shares $93.53 −1.1% since trade filed Nov 5, 2024 | Discretionary sale | 50K | $93.53 | $4.7M | −1.1% | Nov 5, 2024 |
| Aug 23, 2024 | HUNDMEJEAN MARTINA (Director) 2,313 shares $103.86 −10.9% since trade filed Aug 27, 2024 | Discretionary sale | 2,313 | $103.86 | $240K | −10.9% | Aug 27, 2024 |
| Aug 8, 2024 | Daniels Jennifer (Officer) 22K shares $102.76 −10.0% since trade filed Aug 12, 2024 | Discretionary sale | 22K | $102.76 | $2.3M | −10.0% | Aug 12, 2024 |
| Aug 8, 2024 | Tsourapas Panagiotis (Officer) 15K shares $102.94 −10.1% since trade filed Aug 12, 2024 | Discretionary sale | 15K | $102.94 | $1.5M | −10.1% | Aug 12, 2024 |
| Aug 6, 2024 | Kooyman John W (Officer) 25K shares $102.88 −10.1% since trade filed Aug 8, 2024 | Discretionary sale | 25K | $102.88 | $2.5M | −10.1% | Aug 8, 2024 |
| Aug 6, 2024 | Massey Sally (Officer) 16K shares $103.28 −10.4% since trade filed Aug 8, 2024 | Discretionary sale | 16K | $103.28 | $1.6M | −10.4% | Aug 8, 2024 |
| Aug 6, 2024 | Malcolm Gregory (Officer) 11K shares $103.10 −10.3% since trade filed Aug 8, 2024 | Discretionary sale | 11K | $103.10 | $1.1M | −10.3% | Aug 8, 2024 |
| Jul 31, 2024 | Tsourapas Panagiotis (Officer) 40K shares $99.47 −7.0% since trade filed Aug 2, 2024 | Discretionary sale | 40K | $99.47 | $4.0M | −7.0% | Aug 2, 2024 |
| May 14, 2024 | Daniels Jennifer (Officer) 22K shares $94.15 −1.7% since trade filed May 16, 2024 | Discretionary sale | 22K | $94.15 | $2.1M | −1.7% | May 16, 2024 |
| May 9, 2024 | Tsourapas Panagiotis (Officer) 12K shares $94.15 −1.7% since trade filed May 10, 2024 | Discretionary sale | 12K | $94.15 | $1.1M | −1.7% | May 10, 2024 |
| May 9, 2024 | Massey Sally (Officer) 12K shares $94.06 −1.6% since trade filed May 10, 2024 | Discretionary sale | 12K | $94.06 | $1.1M | −1.6% | May 10, 2024 |
| May 7, 2024 | Kooyman John W (Officer) 3,497 shares $93.48 −1.0% since trade filed May 9, 2024 | Discretionary sale | 3,497 | $93.48 | $327K | −1.0% | May 9, 2024 |
| May 1, 2024 | BILBREY JOHN P (Director) 6,329 shares $91.59 +1.0% since trade filed May 3, 2024 | Discretionary sale | 6,329 | $91.59 | $580K | +1.0% | May 3, 2024 |
| May 1, 2024 | Massey Sally (Officer) 6,115 shares $91.92 +0.7% since trade filed May 3, 2024 | Discretionary sale | 6,115 | $91.92 | $562K | +0.7% | May 3, 2024 |
| Feb 20, 2024 | Daniels Jennifer (Officer) 3,538 shares $84.67 +9.3% since trade filed Feb 20, 2024 | Planned sale (10b5-1) | 3,538 | $84.67 | $300K | +9.3% | Feb 20, 2024 |
| Feb 20, 2024 | Wallace Noel R. (CEO) 14K shares $84.41 +9.6% since trade filed Feb 20, 2024 | Planned sale (10b5-1) | 14K | $84.41 | $1.2M | +9.6% | Feb 20, 2024 |
| Feb 20, 2024 | Wallace Noel R. (CEO) 55K shares $84.17 +9.9% since trade filed Feb 20, 2024 | Planned sale (10b5-1) | 55K | $84.17 | $4.7M | +9.9% | Feb 20, 2024 |
| Feb 16, 2024 | Daniels Jennifer (Officer) 5,790 shares $83.96 +10.2% since trade filed Feb 20, 2024 | Planned sale (10b5-1) | 5,790 | $83.96 | $486K | +10.2% | Feb 20, 2024 |
| Feb 16, 2024 | Wallace Noel R. (CEO) 30K shares $84.06 +10.1% since trade filed Feb 20, 2024 | Planned sale (10b5-1) | 30K | $84.06 | $2.5M | +10.1% | Feb 20, 2024 |
| Feb 16, 2024 | Parameswaran Prabha (Officer) 57K shares $84.02 +10.1% since trade filed Feb 20, 2024 | Discretionary sale | 57K | $84.02 | $4.8M | +10.1% | Feb 20, 2024 |
| Feb 12, 2024 | Wallace Noel R. (CEO) 50K shares $83.15 +11.3% since trade filed Feb 14, 2024 | Planned sale (10b5-1) | 50K | $83.15 | $4.2M | +11.3% | Feb 14, 2024 |
| Feb 9, 2024 | Kooyman John W (Officer) 21K shares $83.60 +10.7% since trade filed Feb 13, 2024 | Discretionary sale | 21K | $83.60 | $1.8M | +10.7% | Feb 13, 2024 |
| Feb 1, 2024 | Daniels Jennifer (Officer) 62K shares $83.93 +10.2% since trade filed Feb 2, 2024 | Planned sale (10b5-1) | 62K | $83.93 | $5.2M | +10.2% | Feb 2, 2024 |
| Feb 1, 2024 | Malcolm Gregory (Officer) 8,930 shares $85.35 +8.4% since trade filed Feb 2, 2024 | Discretionary sale | 8,930 | $85.35 | $762K | +8.4% | Feb 2, 2024 |
| Jan 31, 2024 | HARRIS C MARTIN (Director) 2,760 shares $84.50 +9.5% since trade filed Feb 2, 2024 | Discretionary sale | 2,760 | $84.50 | $233K | +9.5% | Feb 2, 2024 |
| Jan 31, 2024 | Tsourapas Panagiotis (Officer) 30K shares $84.41 +9.6% since trade filed Feb 2, 2024 | Discretionary sale | 30K | $84.41 | $2.6M | +9.6% | Feb 2, 2024 |
| Nov 30, 2023 | Daniels Jennifer (Officer) 3,800 shares $79.01 +17.1% since trade filed Dec 4, 2023 | Planned sale (10b5-1) | 3,800 | $79.01 | $300K | +17.1% | Dec 4, 2023 |
| Nov 28, 2023 | Tsourapas Panagiotis (Officer) 15K shares $77.83 +18.9% since trade filed Nov 30, 2023 | Discretionary sale | 15K | $77.83 | $1.2M | +18.9% | Nov 30, 2023 |
| Nov 10, 2023 | Tsourapas Panagiotis (Officer) 20K shares $75.36 +22.8% since trade filed Nov 14, 2023 | Discretionary sale | 20K | $75.36 | $1.5M | +22.8% | Nov 14, 2023 |
| Nov 3, 2023 | CAHILL JOHN T (Director) 6,329 shares $74.92 +23.5% since trade filed Nov 7, 2023 | Discretionary sale | 6,329 | $74.92 | $474K | +23.5% | Nov 7, 2023 |
| Nov 3, 2023 | Kooyman John W (Officer) 3,000 shares $75.11 +23.2% since trade filed Nov 7, 2023 | Discretionary sale | 3,000 | $75.11 | $225K | +23.2% | Nov 7, 2023 |
| Nov 2, 2023 | NORRINGTON LORRIE M (Director) 6,329 shares $74.56 +24.1% since trade filed Nov 6, 2023 | Discretionary sale | 6,329 | $74.56 | $472K | +24.1% | Nov 6, 2023 |
| Sep 11, 2023 | Daniels Jennifer (Officer) 25K shares $73.31 +26.2% since trade filed Sep 13, 2023 | Planned sale (10b5-1) | 25K | $73.31 | $1.8M | +26.2% | Sep 13, 2023 |
| Sep 11, 2023 | Wallace Noel R. (CEO) 49K shares $73.37 +26.1% since trade filed Sep 13, 2023 | Planned sale (10b5-1) | 49K | $73.37 | $3.6M | +26.1% | Sep 13, 2023 |
| Aug 31, 2023 | Malcolm Gregory (Officer) 10K shares $73.90 +25.2% since trade filed Sep 1, 2023 | Discretionary sale | 10K | $73.90 | $775K | +25.2% | Sep 1, 2023 |
| Aug 30, 2023 | Malcolm Gregory (Officer) 1,365 shares $73.85 +25.3% since trade filed Sep 1, 2023 | Discretionary sale | 1,365 | $73.85 | $101K | +25.3% | Sep 1, 2023 |
| Aug 2, 2023 | Kooyman John W (Officer) 22K shares $77.69 +19.1% since trade filed Aug 4, 2023 | Discretionary sale | 22K | $77.69 | $1.7M | +19.1% | Aug 4, 2023 |
| May 19, 2023 | Daniels Jennifer (Officer) 25K shares $79.70 +16.1% since trade filed May 23, 2023 | Planned sale (10b5-1) | 25K | $79.70 | $2.0M | +16.1% | May 23, 2023 |
| May 15, 2023 | Massey Sally (Officer) 15K shares $81.55 +13.5% since trade filed May 17, 2023 | Planned sale (10b5-1) | 15K | $81.55 | $1.2M | +13.5% | May 17, 2023 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
207 Forms 4, 3 years
0 filed late
0 amendments
2 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.