What the executives and directors of Clorox actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Rendle Linda J Chief Executive Officer | CEO | 201.2K | — | — |
| Hyder Chris T EVP-Chief Operating Officer | COO | 76.9K | — | — |
| Reynolds Eric H EVP - Chief Operating Officer | COO | 69.1K | — | $1.9M |
| Marriner Kirsten EVP - Chief Admin Officer | Officer | 64.3K | — | — |
| Bellet Luc EVP - Chief Financial Officer | CFO | 62.8K | — | — |
| Hilt Angela C EVP - Chief Legal Officer | Officer | 56.1K | — | — |
| Jacobsen Kevin B EVP - Chief Financial Officer | CFO | 49.7K | — | — |
| Grier Stacey EVP - Executive Chief of Staff | Officer | 32.1K | — | — |
| Barton Nina EVP-Chief Growth & Strategy Of | Officer | 26.4K | — | — |
| Breber Pierre R | Director | 22K | $846K | — |
| Peck Laurene E VP - CAO & Corp Controller | Officer | 6,968 | — | — |
| Parker Paul Gray | Director | 978 | — | — |
| WILLIAMS CHRISTOPHER J | Director | 849 | — | — |
| Banse Amy | Director | 524 | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-05 | Breber Pierre R (Director) | Open-market buy | 5,000 | $85.82 | $429K |
| 2025-11-21 | Breber Pierre R (Director) | Open-market buy | 4,000 | $104.13 | $417K |
| 2025-09-04 | Reynolds Eric H (COO) | Discretionary sale | 15K | $123.78 | $1.9M |
| 2025-05-07 | Breber Pierre R (Director) | Open-market buy | 4,000 | $136.57 | $546K |
| 2025-03-11 | Marriner Kirsten (Officer) | Planned sale (10b5-1) | 733 | $150.00 | $110K |
| 2025-03-10 | Marriner Kirsten (Officer) | Planned sale (10b5-1) | 17 | $153.46 | $3K |
| 2025-03-10 | Marriner Kirsten (Officer) | Planned sale (10b5-1) | 2,304 | $152.64 | $352K |
| 2025-03-10 | Marriner Kirsten (Officer) | Planned sale (10b5-1) | 2,341 | $151.53 | $355K |
| 2025-03-10 | Marriner Kirsten (Officer) | Planned sale (10b5-1) | 2,832 | $150.85 | $427K |
| 2024-12-16 | Hilt Angela C (Officer) | Planned sale (10b5-1) | 329 | $166.07 | $55K |
| 2024-12-16 | Hilt Angela C (Officer) | Planned sale (10b5-1) | 919 | $165.38 | $152K |
| 2024-09-06 | Hilt Angela C (Officer) | Planned sale (10b5-1) | 1,733 | $165.52 | $287K |
| 2023-08-14 | Jacobsen Kevin B (CFO) | Planned sale (10b5-1) | 3,346 | $160.82 | $538K |
| 2022-06-02 | MACKAY A D DAVID (Director) | Discretionary sale | 1,000 | $140.63 | $141K |
| 2022-05-09 | Reynolds Eric H (COO) | Discretionary sale | 585 | $154.83 | $91K |
| 2021-11-16 | Barral Diego J (Officer) | Discretionary sale | 240 | $170.00 | $41K |
| 2021-04-05 | Reynolds Eric H (COO) | Discretionary sale | 1,015 | $193.04 | $196K |
| 2021-03-05 | Reynolds Eric H (COO) | Discretionary sale | 1,222 | $181.14 | $221K |
| 2021-01-25 | (COO) | Discretionary sale | 1,514 | $219.78 | $333K |
| 2021-01-25 | (COO) | Discretionary sale | 1,633 | $208.78 | $341K |
| 2021-01-25 | Jacobsen Kevin B (CFO) | Discretionary sale | 35.2K | $215.00 | $7.6M |
| 2020-12-09 | Barral Diego J (Officer) | Discretionary sale | 9,916 | $200.19 | $2M |
| 2020-11-30 | Dorer Benno O (Officer) | Discretionary sale | 1,531 | $203.04 | $311K |
| 2020-11-30 | Dorer Benno O (Officer) | Discretionary sale | 22.6K | $202.32 | $4.6M |
| 2020-11-30 | Dorer Benno O (Officer) | Discretionary sale | 163.3K | $201.32 | $32.9M |
| 2020-11-30 | Dorer Benno O (Officer) | Discretionary sale | 229.7K | $200.49 | $46M |
| 2020-11-18 | Marriner Kirsten (Officer) | Discretionary sale | 62.2K | $210.00 | $13.1M |
| 2020-11-17 | Reynolds Eric H (Officer) | Discretionary sale | 424 | $208.78 | $89K |
| 2020-11-17 | Reynolds Eric H (Officer) | Discretionary sale | 1,400 | $207.00 | $290K |
| 2020-11-13 | Barral Diego J (Officer) | Discretionary sale | 1,443 | $207.14 | $299K |
| 2020-11-05 | STEIN LAURA (Officer) | Discretionary sale | 19.4K | $215.46 | $4.2M |
| 2020-11-04 | Mowery Andrew J (Officer) | Discretionary sale | 5,740 | $214.07 | $1.2M |
| 2020-11-04 | Mowery Andrew J (Officer) | Discretionary sale | 21.4K | $213.37 | $4.6M |
| 2020-11-03 | STEIN LAURA (Officer) | Discretionary sale | 8,570 | $212.19 | $1.8M |
| 2020-11-03 | Bailey William S (Officer) | Discretionary sale | 15.1K | $212.47 | $3.2M |
| 2020-08-06 | Mowery Andrew J (Officer) | Discretionary sale | 3,475 | $236.91 | $823K |
| 2020-08-06 | Mowery Andrew J (Officer) | Discretionary sale | 3,682 | $236.16 | $870K |
| 2020-08-06 | Mowery Andrew J (Officer) | Discretionary sale | 5,775 | $235.27 | $1.4M |
| 2020-08-05 | Bailey William S (Officer) | Discretionary sale | 11.5K | $238.50 | $2.7M |
| 2020-08-04 | Barral Diego J (Officer) | Discretionary sale | 10K | $235.59 | $2.4M |
| 2020-06-08 | GARNER DENISE (Officer) | Discretionary sale | 233 | $194.13 | $45K |
| 2020-06-08 | GARNER DENISE (Officer) | Discretionary sale | 2,379 | $195.77 | $466K |
| 2020-06-08 | GARNER DENISE (Officer) | Discretionary sale | 6,569 | $196.74 | $1.3M |
| 2020-06-08 | GARNER DENISE (Officer) | Discretionary sale | 6,671 | $198.59 | $1.3M |
| 2020-06-08 | GARNER DENISE (Officer) | Discretionary sale | 9,980 | $198.06 | $2M |
| 2020-05-13 | Jacobsen Kevin B (CFO) | Discretionary sale | 3,563 | $205.49 | $732K |
| 2020-05-13 | Jacobsen Kevin B (CFO) | Discretionary sale | 5,419 | $206.54 | $1.1M |
| 2020-05-13 | Jacobsen Kevin B (CFO) | Discretionary sale | 6,084 | $207.28 | $1.3M |
| 2020-05-11 | Bailey William S (Officer) | Discretionary sale | 7,969 | $207.53 | $1.7M |
| 2020-05-08 | Costello Michael R. (Officer) | Discretionary sale | 48.1K | $203.05 | $9.8M |
| 2020-05-08 | Baker Jeff (Officer) | Discretionary sale | 5,158 | $203.74 | $1.1M |
| 2020-05-08 | Barral Diego J (Officer) | Discretionary sale | 7,955 | $203.72 | $1.6M |
| 2020-05-05 | Barral Diego J (Officer) | Discretionary sale | 11K | $203.60 | $2.2M |
| 2020-03-02 | Dorer Benno O (CEO) | Discretionary sale | 1,998 | $164.53 | $329K |
| 2020-03-02 | Dorer Benno O (CEO) | Discretionary sale | 4,201 | $163.39 | $686K |
| 2020-03-02 | Dorer Benno O (CEO) | Discretionary sale | 5,844 | $165.92 | $970K |
| 2020-03-02 | Dorer Benno O (CEO) | Discretionary sale | 13.3K | $166.80 | $2.2M |
| 2020-03-02 | Dorer Benno O (CEO) | Discretionary sale | 14.4K | $170.62 | $2.5M |
| 2020-03-02 | Dorer Benno O (CEO) | Discretionary sale | 24K | $167.87 | $4M |
| 2020-03-02 | Dorer Benno O (CEO) | Discretionary sale | 94.4K | $169.03 | $16M |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.