FINHUB Insights

What the executives and directors of Coinbase actually did with their own shares, decoded from three years of SEC Form 4 filings.

−$371.1M net open-market flow, 12 m
0 open-market buys, 12 m
91% of sale value on 10b5-1 plans
1,184 days since an insider bought

The tape: three years of insider trades

Open-market buy Discretionary sale Planned sale (10b5-1) Reported-price path Routine
$200$4002024Jul2025Jul2026JulWILSON FREDERICK R — routine flow, 10.5K (2023-08-11)HAAS ALESIA J — routine flow, 18.7K (2023-08-20)Grewal Paul — routine flow, 28.5K (2023-08-20)Jones Jennifer N. — routine flow, 5,064 (2023-08-20)Choi Emilie — routine flow, 57.6K (2023-08-20)Brock Lawrence J — routine flow, 41.5K (2023-08-20)HAAS ALESIA J — routine flow, 18.7K (2023-11-20)Grewal Paul — routine flow, 28.5K (2023-11-20)Jones Jennifer N. — routine flow, 5,064 (2023-11-20)Choi Emilie — routine flow, 57.6K (2023-11-20)Brock Lawrence J — routine flow, 41.5K (2023-11-20)Armstrong Brian — routine flow, 42.8K (2023-11-27)Grewal Paul — routine flow, 30K (2023-11-29)Grewal Paul — routine flow, 10K (2023-12-04)Jones Jennifer N. — routine flow, 1,838 (2023-12-13)WILSON FREDERICK R — routine flow, 6,500 (2023-12-19)Grewal Paul — routine flow, 20K (2023-12-20)Brock Lawrence J — routine flow, 104.8K (2023-12-22)Grewal Paul — routine flow, 25K (2023-12-27)Choi Emilie — routine flow, 120.3K (2024-01-15)Grewal Paul — routine flow, 10K (2024-01-25)Lutke Tobias — routine flow, 623 (2024-02-20)HAAS ALESIA J — routine flow, 14.5K (2024-02-20)Grewal Paul — routine flow, 47K (2024-02-20)Jones Jennifer N. — routine flow, 10.9K (2024-02-20)Choi Emilie — routine flow, 54.5K (2024-02-20)Brock Lawrence J — routine flow, 47.1K (2024-02-20)Grewal Paul — routine flow, 60K (2024-02-27)Choi Emilie — routine flow, 100K (2024-02-27)Brock Lawrence J — routine flow, 104.8K (2024-02-27)Brock Lawrence J — routine flow, 126.6K (2024-03-08)Choi Emilie — routine flow, 100K (2024-03-08)Grewal Paul — routine flow, 10K (2024-03-25)Grewal Paul — routine flow, 10K (2024-04-25)HAAS ALESIA J — routine flow, 8,011 (2024-05-20)Grewal Paul — routine flow, 23.5K (2024-05-20)Jones Jennifer N. — routine flow, 6,041 (2024-05-20)Choi Emilie — routine flow, 27.2K (2024-05-20)Brock Lawrence J — routine flow, 33.2K (2024-05-20)Grewal Paul — routine flow, 10K (2024-05-28)Jones Jennifer N. — routine flow, 15.6K (2024-05-30)Jones Jennifer N. — routine flow, 450 (2024-06-03)Brock Lawrence J — routine flow, 4,634 (2024-06-05)Rajaram Gokul — routine flow, 6,027 (2024-06-14)Kramer Kelly A. — routine flow, 6,294 (2024-06-14)Lutke Tobias — routine flow, 5,396 (2024-06-14)Haun Kathryn — routine flow, 5,845 (2024-06-14)Ehrsam Frederick Ernest III — routine flow, 5,755 (2024-06-14)Grewal Paul — routine flow, 10K (2024-06-25)Jones Jennifer N. — routine flow, 450 (2024-07-01)Grewal Paul — routine flow, 10K (2024-07-25)WILSON FREDERICK R — routine flow, 10K (2024-08-05)HAAS ALESIA J — routine flow, 8,012 (2024-08-20)Grewal Paul — routine flow, 23.5K (2024-08-20)Jones Jennifer N. — routine flow, 6,910 (2024-08-20)Choi Emilie — routine flow, 27.2K (2024-08-20)Brock Lawrence J — routine flow, 33.2K (2024-08-20)Grewal Paul — routine flow, 10.6K (2024-08-30)Grewal Paul — routine flow, 10K (2024-09-25)Grewal Paul — routine flow, 10K (2024-10-25)Brock Lawrence J — routine flow, 4,635 (2024-11-06)Choi Emilie — routine flow, 200K (2024-11-11)HAAS ALESIA J — routine flow, 8,012 (2024-11-20)Grewal Paul — routine flow, 23.5K (2024-11-20)Jones Jennifer N. — routine flow, 6,909 (2024-11-20)Choi Emilie — routine flow, 27.2K (2024-11-20)Brock Lawrence J — routine flow, 57.4K (2024-11-20)Armstrong Brian — routine flow, 50K (2024-11-26)Grewal Paul — routine flow, 10K (2024-12-02)Jones Jennifer N. — routine flow, 7,045 (2024-12-05)Choi Emilie — routine flow, 134.2K (2024-12-06)Choi Emilie — routine flow, 17K (2024-12-20)Grewal Paul — routine flow, 10K (2025-01-02)Choi Emilie — routine flow, 120.3K (2025-01-15)Lutke Tobias — routine flow, 622 (2025-02-20)HAAS ALESIA J — routine flow, 8,267 (2025-02-20)Grewal Paul — routine flow, 11.6K (2025-02-20)Jones Jennifer N. — routine flow, 11K (2025-02-20)Choi Emilie — routine flow, 34.3K (2025-02-20)Brock Lawrence J — routine flow, 10.6K (2025-02-20)Grewal Paul — routine flow, 11K (2025-02-25)Grewal Paul — routine flow, 10K (2025-03-03)Grewal Paul — routine flow, 10K (2025-04-23)HAAS ALESIA J — routine flow, 14.9K (2025-05-20)Grewal Paul — routine flow, 16.1K (2025-05-20)Jones Jennifer N. — routine flow, 7,992 (2025-05-20)Choi Emilie — routine flow, 43.4K (2025-05-20)Brock Lawrence J — routine flow, 15.1K (2025-05-20)Grewal Paul — routine flow, 10K (2025-05-27)Grewal Paul — routine flow, 10K (2025-06-02)Andreessen Marc L — routine flow, 1,390 (2025-06-14)Rajaram Gokul — routine flow, 1,492 (2025-06-14)Kramer Kelly A. — routine flow, 1,533 (2025-06-14)Lutke Tobias — routine flow, 1,329 (2025-06-14)Ehrsam Frederick Ernest III — routine flow, 1,410 (2025-06-14)Davies Christa — routine flow, 1,252 (2025-06-18)Ehrsam Frederick Ernest III — routine flow, 54 (2025-06-18)Lehane Chris — routine flow, 1,180 (2025-06-18)Clement Paul — routine flow, 1,252 (2025-06-18)Grewal Paul — routine flow, 10K (2025-07-02)Davies Christa — routine flow, 748 (2025-08-20)HAAS ALESIA J — routine flow, 14.9K (2025-08-20)Grewal Paul — routine flow, 16.1K (2025-08-20)Jones Jennifer N. — routine flow, 7,953 (2025-08-20)Choi Emilie — routine flow, 43.4K (2025-08-20)Brock Lawrence J — routine flow, 15.1K (2025-08-20)Lehane Chris — routine flow, 748 (2025-08-20)Clement Paul — routine flow, 748 (2025-08-20)Grewal Paul — routine flow, 10K (2025-08-25)Grewal Paul — routine flow, 10K (2025-09-02)Grewal Paul — routine flow, 10K (2025-10-01)Armstrong Brian — routine flow, 40K (2025-11-17)HAAS ALESIA J — routine flow, 14.9K (2025-11-20)Grewal Paul — routine flow, 16.1K (2025-11-20)Jones Jennifer N. — routine flow, 7,920 (2025-11-20)Choi Emilie — routine flow, 43.4K (2025-11-20)Brock Lawrence J — routine flow, 15.1K (2025-11-20)Armstrong Brian — routine flow, 40K (2025-11-26)Armstrong Brian — routine flow, 40K (2025-12-08)Armstrong Brian — routine flow, 40K (2025-12-22)WILSON FREDERICK R — routine flow, 25.1K (2026-01-02)Armstrong Brian — routine flow, 40K (2026-01-05)Choi Emilie — routine flow, 481.1K (2026-01-15)HAAS ALESIA J — routine flow, 78.4K (2026-02-06)HAAS ALESIA J — routine flow, 14.9K (2026-02-20)Grewal Paul — routine flow, 12.7K (2026-02-20)Jones Jennifer N. — routine flow, 3,970 (2026-02-20)Choi Emilie — routine flow, 346.9K (2026-02-20)Brock Lawrence J — routine flow, 9,451 (2026-02-20)HAAS ALESIA J — routine flow, 25.2K (2026-05-20)Grewal Paul — routine flow, 20.2K (2026-05-20)Jones Jennifer N. — routine flow, 7,077 (2026-05-20)Choi Emilie — routine flow, 41.8K (2026-05-20)Brock Lawrence J — routine flow, 16.8K (2026-05-20)Andreessen Marc L — routine flow, 1,150 (2026-06-16)Davies Christa — routine flow, 1,255 (2026-06-16)Rajaram Gokul — routine flow, 1,234 (2026-06-16)Kramer Kelly A. — routine flow, 1,268 (2026-06-16)Lutke Tobias — routine flow, 1,100 (2026-06-16)Ehrsam Frederick Ernest III — routine flow, 1,150 (2026-06-16)Lehane Chris — routine flow, 1,100 (2026-06-16)Clement Paul — routine flow, 1,915 (2026-06-16)Routine: vests, tax, giftsRajaram Gokul (Director) — Planned sale (10b5-1): 1,145 @ $78.38 = $90K (2023-08-17)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 1,704 @ $77.76 = $133K (2023-08-24)Grewal Paul (Officer) — Planned sale (10b5-1): 2,402 @ $74.07 = $178K (2023-08-25)Brock Lawrence J (Officer) — Planned sale (10b5-1): 19.8K @ $78.34 = $1.6M (2023-09-01)Rajaram Gokul (Director) — Planned sale (10b5-1): 1,145 @ $74.38 = $85K (2023-09-21)Rajaram Gokul (Director) — Planned sale (10b5-1): 1,145 @ $74.34 = $85K (2023-10-19)Haun Kathryn (Director) — Planned sale (10b5-1): 9,302 @ $99 = $921K (2023-11-09)Haun Kathryn (Director) — Planned sale (10b5-1): 3,447 @ $99 = $341K (2023-11-15)Rajaram Gokul (Director) — Planned sale (10b5-1): 1,145 @ $97.68 = $112K (2023-11-16)Armstrong Brian (CEO) — Planned sale (10b5-1): 18.5K @ $96.38 = $1.8M (2023-11-16)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 81.5K @ $106.94 = $8.7M (2023-11-22)Armstrong Brian (CEO) — Planned sale (10b5-1): 27.7K @ $112.47 = $3.1M (2023-11-24)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 1,704 @ $108.45 = $185K (2023-11-24)Brock Lawrence J (Officer) — Planned sale (10b5-1): 16.1K @ $113.99 = $1.8M (2023-11-24)Armstrong Brian (CEO) — Planned sale (10b5-1): 50K @ $125.19 = $6.3M (2023-11-28)Grewal Paul (Officer) — Planned sale (10b5-1): 39.6K @ $120.7 = $4.8M (2023-11-29)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 114.1K @ $130.74 = $14.9M (2023-12-01)Choi Emilie (COO) — Planned sale (10b5-1): 8,000 @ $126.39 = $1M (2023-12-01)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $145.09 = $1.5M (2023-12-04)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $141.89 = $3.3M (2023-12-04)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 97.8K @ $135.7 = $13.3M (2023-12-07)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 97.8K @ $139.07 = $13.6M (2023-12-11)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 1,000 @ $150 = $150K (2023-12-13)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 1,838 @ $150 = $276K (2023-12-13)Armstrong Brian (CEO) — Planned sale (10b5-1): 123.1K @ $149.53 = $18.4M (2023-12-14)Haun Kathryn (Director) — Planned sale (10b5-1): 10.2K @ $149.53 = $1.5M (2023-12-14)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $152.1 = $228K (2023-12-14)Grewal Paul (Officer) — Planned sale (10b5-1): 20K @ $161.65 = $3.2M (2023-12-20)Rajaram Gokul (Director) — Planned sale (10b5-1): 1,145 @ $166.71 = $191K (2023-12-21)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 141.5K @ $163.89 = $23.2M (2023-12-22)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 1,000 @ $175 = $175K (2023-12-22)Brock Lawrence J (Officer) — Planned sale (10b5-1): 104.8K @ $175.2 = $18.4M (2023-12-22)Grewal Paul (Officer) — Planned sale (10b5-1): 25K @ $177.55 = $4.4M (2023-12-27)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 106.6K @ $174.18 = $18.6M (2023-12-27)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $186.06 = $279K (2023-12-29)Andreessen Marc L (Director) — Planned sale (10b5-1): 34K @ $163.91 = $5.6M (2024-01-02)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $163.71 = $3.8M (2024-01-02)Choi Emilie (COO) — Planned sale (10b5-1): 8,000 @ $173.32 = $1.4M (2024-01-02)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 97.8K @ $152.28 = $14.9M (2024-01-03)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $146.14 = $3.4M (2024-01-11)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 97.8K @ $134.24 = $13.1M (2024-01-12)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $129.15 = $194K (2024-01-16)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 97.8K @ $131.9 = $12.9M (2024-01-17)Rajaram Gokul (Director) — Planned sale (10b5-1): 1,145 @ $133.25 = $153K (2024-01-18)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $121.02 = $1.2M (2024-01-25)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 97.8K @ $121.99 = $11.9M (2024-01-26)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 97.8K @ $131.57 = $12.9M (2024-01-31)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $129.07 = $3M (2024-02-01)Choi Emilie (COO) — Planned sale (10b5-1): 9,500 @ $128.89 = $1.2M (2024-02-02)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 97.8K @ $121.55 = $11.9M (2024-02-08)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $147.03 = $3.4M (2024-02-12)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $151.44 = $227K (2024-02-14)Rajaram Gokul (Director) — Planned sale (10b5-1): 1,145 @ $168.89 = $193K (2024-02-15)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 61.1K @ $185.87 = $11.4M (2024-02-16)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 290 @ $180 = $52K (2024-02-20)Brock Lawrence J (Officer) — Planned sale (10b5-1): 16.9K @ $165.63 = $2.8M (2024-02-23)Grewal Paul (Officer) — Planned sale (10b5-1): 67.1K @ $195.82 = $13.1M (2024-02-27)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 28K @ $202.9 = $5.7M (2024-02-27)Armstrong Brian (CEO) — Planned sale (10b5-1): 250K @ $205.33 = $51.3M (2024-02-27)Brock Lawrence J (Officer) — Planned sale (10b5-1): 104.8K @ $203.6 = $21.3M (2024-02-27)Haun Kathryn (Director) — Planned sale (10b5-1): 10.2K @ $205.76 = $2.1M (2024-02-28)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 132.1K @ $203.48 = $26.9M (2024-02-29)Choi Emilie (COO) — Planned sale (10b5-1): 109.5K @ $203.86 = $22.3M (2024-03-01)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 16.4K @ $226.32 = $3.7M (2024-03-05)Armstrong Brian (CEO) — Planned sale (10b5-1): 273.1K @ $256.86 = $70.1M (2024-03-08)Brock Lawrence J (Officer) — Planned sale (10b5-1): 126.6K @ $229.55 = $29.1M (2024-03-08)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 82K @ $233.18 = $19.1M (2024-03-08)Haun Kathryn (Director) — Planned sale (10b5-1): 8,443 @ $249 = $2.1M (2024-03-08)Choi Emilie (COO) — Planned sale (10b5-1): 100K @ $249.49 = $24.9M (2024-03-08)Haun Kathryn (Director) — Planned sale (10b5-1): 1,759 @ $270 = $475K (2024-03-11)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $264.51 = $6.1M (2024-03-11)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $245 = $368K (2024-03-14)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 4,750 @ $225.35 = $1.1M (2024-03-15)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 16.4K @ $238.51 = $3.9M (2024-03-15)Rajaram Gokul (Director) — Planned sale (10b5-1): 1,145 @ $260 = $298K (2024-03-21)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 16.4K @ $255.32 = $4.2M (2024-03-22)Grewal Paul (Officer) — Planned sale (10b5-1): 10.3K @ $275.6 = $2.8M (2024-03-25)Andreessen Marc L (Director) — Planned sale (10b5-1): 6,740 @ $274.79 = $1.9M (2024-03-26)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 16.4K @ $274.97 = $4.5M (2024-03-26)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $260 = $390K (2024-03-28)Choi Emilie (COO) — Planned sale (10b5-1): 8,000 @ $257.86 = $2.1M (2024-04-01)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 16.4K @ $243.3 = $4M (2024-04-02)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $256.3 = $5.9M (2024-04-04)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 16.4K @ $256.19 = $4.2M (2024-04-08)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 4,200 @ $247.54 = $1M (2024-04-15)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $238.26 = $5.5M (2024-04-15)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $248 = $372K (2024-04-15)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 16.4K @ $213.99 = $3.5M (2024-04-17)Rajaram Gokul (Director) — Planned sale (10b5-1): 1,145 @ $215.57 = $247K (2024-04-18)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 16.4K @ $232.37 = $3.8M (2024-04-23)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $221.47 = $2.2M (2024-04-25)Choi Emilie (COO) — Planned sale (10b5-1): 9,500 @ $209.4 = $2M (2024-05-01)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 16.4K @ $208.21 = $3.4M (2024-05-01)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $224.13 = $5.2M (2024-05-03)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 16.4K @ $212.08 = $3.5M (2024-05-08)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $202.07 = $4.7M (2024-05-13)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 114.2K @ $202.31 = $23.1M (2024-05-14)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $195.9 = $294K (2024-05-14)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 5,000 @ $212.15 = $1.1M (2024-05-15)Rajaram Gokul (Director) — Planned sale (10b5-1): 1,144 @ $215 = $246K (2024-05-16)Brock Lawrence J (Officer) — Planned sale (10b5-1): 16.5K @ $223.34 = $3.7M (2024-05-23)WILSON FREDERICK R (Director) — Planned sale (10b5-1): 15K @ $241.28 = $3.6M (2024-05-28)Grewal Paul (Officer) — Planned sale (10b5-1): 17.4K @ $239.07 = $4.2M (2024-05-28)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $239.09 = $359K (2024-05-31)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $230.88 = $5.3M (2024-06-03)Choi Emilie (COO) — Planned sale (10b5-1): 8,000 @ $230.18 = $1.8M (2024-06-03)WILSON FREDERICK R (Director) — Planned sale (10b5-1): 80.5K @ $250.09 = $20.1M (2024-06-05)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 526 @ $249 = $131K (2024-06-05)Brock Lawrence J (Officer) — Planned sale (10b5-1): 4,634 @ $250 = $1.2M (2024-06-05)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $248.08 = $5.7M (2024-06-10)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $246.16 = $369K (2024-06-14)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 4,350 @ $239.1 = $1M (2024-06-17)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $219.45 = $2.2M (2024-06-25)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $223.95 = $336K (2024-06-28)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 450 @ $225.7 = $102K (2024-07-01)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $231.02 = $5.3M (2024-07-01)Choi Emilie (COO) — Planned sale (10b5-1): 8,000 @ $232.25 = $1.9M (2024-07-01)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $220.32 = $5.1M (2024-07-11)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 4,500 @ $229.09 = $1M (2024-07-15)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $229.7 = $345K (2024-07-15)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $235.75 = $2.4M (2024-07-25)Choi Emilie (COO) — Planned sale (10b5-1): 9,500 @ $217.82 = $2.1M (2024-08-01)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $187.63 = $4.3M (2024-08-05)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $194.94 = $4.5M (2024-08-14)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $195.11 = $293K (2024-08-14)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 5,250 @ $197.18 = $1M (2024-08-15)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 3,787 @ $202.93 = $768K (2024-08-22)Brock Lawrence J (Officer) — Planned sale (10b5-1): 15.6K @ $207.78 = $3.2M (2024-08-23)Grewal Paul (Officer) — Planned sale (10b5-1): 17K @ $206.96 = $3.5M (2024-08-26)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $188.94 = $283K (2024-08-30)Armstrong Brian (CEO) — Planned sale (10b5-1): 23.1K @ $173.93 = $4M (2024-09-03)Choi Emilie (COO) — Planned sale (10b5-1): 8,000 @ $176.09 = $1.4M (2024-09-03)Armstrong Brian (CEO) — Planned sale (10b5-1): 15.4K @ $161.28 = $2.5M (2024-09-12)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $162.24 = $243K (2024-09-13)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 6,500 @ $158.32 = $1M (2024-09-16)Rajaram Gokul (Director) — Planned sale (10b5-1): 400 @ $161.34 = $65K (2024-09-18)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $170.1 = $1.7M (2024-09-25)Choi Emilie (COO) — Planned sale (10b5-1): 9,500 @ $168.15 = $1.6M (2024-10-01)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $181.36 = $272K (2024-10-14)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 5,250 @ $195.25 = $1M (2024-10-15)Rajaram Gokul (Director) — Planned sale (10b5-1): 400 @ $204.44 = $82K (2024-10-16)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $209.98 = $2.1M (2024-10-25)Choi Emilie (COO) — Planned sale (10b5-1): 9,500 @ $186.79 = $1.8M (2024-11-01)Brock Lawrence J (Officer) — Planned sale (10b5-1): 4,635 @ $250 = $1.2M (2024-11-06)WILSON FREDERICK R (Director) — Planned sale (10b5-1): 10K @ $254.89 = $2.5M (2024-11-07)WILSON FREDERICK R (Director) — Planned sale (10b5-1): 40K @ $300 = $12M (2024-11-11)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 526 @ $332 = $175K (2024-11-11)Armstrong Brian (CEO) — Planned sale (10b5-1): 325K @ $307.33 = $99.9M (2024-11-11)Choi Emilie (COO) — Planned sale (10b5-1): 201.5K @ $299.62 = $60.4M (2024-11-14)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 23.6K @ $297.37 = $7M (2024-11-15)Armstrong Brian (CEO) — Planned sale (10b5-1): 1M @ $305.38 = $313M (2024-11-18)Brock Lawrence J (Officer) — Planned sale (10b5-1): 24.2K @ $331.77 = $8M (2024-11-20)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 2,706 @ $307.12 = $831K (2024-11-22)Grewal Paul (Officer) — Planned sale (10b5-1): 7,104 @ $307.81 = $2.2M (2024-11-25)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 26.6K @ $308.15 = $8.2M (2024-11-25)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $307.3 = $7.7M (2024-11-25)Brock Lawrence J (Officer) — Planned sale (10b5-1): 15.9K @ $298.98 = $4.7M (2024-11-25)Choi Emilie (COO) — Planned sale (10b5-1): 1,500 @ $298.31 = $447K (2024-11-26)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $305.71 = $3.1M (2024-12-02)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 11.4K @ $330.63 = $3.8M (2024-12-05)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 7,045 @ $349 = $2.5M (2024-12-05)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $340.63 = $8.5M (2024-12-05)Choi Emilie (COO) — Planned sale (10b5-1): 134.2K @ $349.08 = $46.8M (2024-12-06)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 34.3K @ $337.64 = $11.6M (2024-12-09)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $314.1 = $7.9M (2024-12-16)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 15.2K @ $274.97 = $4.2M (2024-12-24)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $256.69 = $2.6M (2025-01-02)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $261.07 = $6.5M (2025-01-03)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 22.8K @ $281.94 = $6.4M (2025-01-06)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $243.95 = $6.1M (2025-01-13)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 27.4K @ $291.02 = $8M (2025-01-17)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 5,262 @ $300.09 = $1.6M (2025-01-17)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 35.4K @ $302.18 = $10.7M (2025-01-24)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $270.99 = $6.8M (2025-02-03)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 15.2K @ $280.52 = $4.3M (2025-02-04)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $275.26 = $6.9M (2025-02-11)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 7,614 @ $295.11 = $2.2M (2025-02-13)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 7,241 @ $278.8 = $2M (2025-02-18)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 11.4K @ $277.3 = $3.2M (2025-02-18)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 869 @ $260.66 = $227K (2025-02-20)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 1,974 @ $239.34 = $472K (2025-02-24)Grewal Paul (Officer) — Planned sale (10b5-1): 11K @ $211.93 = $2.3M (2025-02-25)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $218.55 = $2.2M (2025-03-03)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $231.04 = $5.8M (2025-03-03)Brock Lawrence J (Officer) — Planned sale (10b5-1): 4,869 @ $221.42 = $1.1M (2025-03-03)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 2,598 @ $200.86 = $522K (2025-03-04)Armstrong Brian (CEO) — Planned sale (10b5-1): 15K @ $187.23 = $2.8M (2025-03-13)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 9,316 @ $200 = $1.9M (2025-03-24)Armstrong Brian (CEO) — Planned sale (10b5-1): 10K @ $198.15 = $2M (2025-03-25)Armstrong Brian (CEO) — Planned sale (10b5-1): 15K @ $168.53 = $2.5M (2025-04-03)Armstrong Brian (CEO) — Planned sale (10b5-1): 15K @ $178.79 = $2.7M (2025-04-14)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 9,316 @ $200 = $1.9M (2025-04-23)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $198.13 = $2M (2025-04-23)Armstrong Brian (CEO) — Planned sale (10b5-1): 20K @ $198.44 = $4M (2025-04-23)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $200.54 = $5M (2025-05-05)Grewal Paul (Officer) — Planned sale (10b5-1): 1,952 @ $250.01 = $488K (2025-05-13)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $254.55 = $6.4M (2025-05-14)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 7,611 @ $255.98 = $1.9M (2025-05-15)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 55.4K @ $258.07 = $14.3M (2025-05-16)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 2,584 @ $266.15 = $688K (2025-05-22)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 13.1K @ $270.37 = $3.5M (2025-05-22)Brock Lawrence J (Officer) — Planned sale (10b5-1): 5,902 @ $268.66 = $1.6M (2025-05-22)Grewal Paul (Officer) — Planned sale (10b5-1): 12.9K @ $267.29 = $3.5M (2025-05-27)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $245.36 = $2.5M (2025-06-02)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $247.15 = $6.2M (2025-06-02)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $255.34 = $6.4M (2025-06-11)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 7,821 @ $247.48 = $1.9M (2025-06-16)Grewal Paul (Officer) — Planned sale (10b5-1): 1,952 @ $280.02 = $547K (2025-06-18)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 3,000 @ $360.2 = $1.1M (2025-06-25)Armstrong Brian (CEO) — Planned sale (10b5-1): 450K @ $362.75 = $163.2M (2025-06-26)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $338.3 = $8.5M (2025-07-01)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $348.64 = $3.5M (2025-07-02)Armstrong Brian (CEO) — Planned sale (10b5-1): 27.8K @ $389.05 = $10.8M (2025-07-11)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 5,578 @ $391.07 = $2.2M (2025-07-15)Armstrong Brian (CEO) — Planned sale (10b5-1): 547.2K @ $397.02 = $217.3M (2025-07-16)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $317.09 = $7.9M (2025-08-04)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $326.71 = $8.2M (2025-08-12)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 6,401 @ $322.56 = $2.1M (2025-08-15)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 2,625 @ $301.92 = $793K (2025-08-22)Brock Lawrence J (Officer) — Planned sale (10b5-1): 5,903 @ $311.37 = $1.8M (2025-08-22)Grewal Paul (Officer) — Planned sale (10b5-1): 15.4K @ $310.8 = $4.8M (2025-08-25)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $304.52 = $3M (2025-09-02)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $302.19 = $7.6M (2025-09-04)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 6,417 @ $322.24 = $2.1M (2025-09-15)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $322.29 = $8.1M (2025-09-15)Grewal Paul (Officer) — Planned sale (10b5-1): 10K @ $345.88 = $3.5M (2025-10-01)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $355.46 = $8.9M (2025-10-02)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $361.33 = $9M (2025-10-13)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 6,142 @ $344.7 = $2.1M (2025-10-15)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $337.49 = $8.4M (2025-11-03)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 297K @ $308.5 = $91.6M (2025-11-07)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 55.7K @ $321.81 = $17.9M (2025-11-10)Armstrong Brian (CEO) — Planned sale (10b5-1): 25K @ $320.68 = $8M (2025-11-10)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 7,242 @ $273.9 = $2M (2025-11-17)Armstrong Brian (CEO) — Planned sale (10b5-1): 40K @ $271.87 = $10.9M (2025-11-17)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 869 @ $259.93 = $226K (2025-11-20)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 2,750 @ $260.33 = $716K (2025-11-20)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 1,787 @ $244.49 = $437K (2025-11-24)Brock Lawrence J (Officer) — Planned sale (10b5-1): 5,902 @ $250.58 = $1.5M (2025-11-24)Grewal Paul (Officer) — Planned sale (10b5-1): 12.9K @ $247.22 = $3.2M (2025-11-26)Armstrong Brian (CEO) — Planned sale (10b5-1): 40K @ $257.31 = $10.3M (2025-11-26)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 1,375 @ $273.28 = $376K (2025-11-28)WILSON FREDERICK R (Director) — Planned sale (10b5-1): 10K @ $259.19 = $2.6M (2025-12-01)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 4,125 @ $274.06 = $1.1M (2025-12-04)Armstrong Brian (CEO) — Planned sale (10b5-1): 40K @ $273.86 = $11M (2025-12-08)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 2,750 @ $280.27 = $771K (2025-12-09)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 7,375 @ $266.84 = $2M (2025-12-15)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 1,375 @ $252.82 = $348K (2025-12-18)Armstrong Brian (CEO) — Planned sale (10b5-1): 40K @ $250.15 = $10M (2025-12-22)WILSON FREDERICK R (Director) — Planned sale (10b5-1): 10K @ $234.37 = $2.3M (2026-01-02)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 1,375 @ $250.03 = $344K (2026-01-05)Armstrong Brian (CEO) — Planned sale (10b5-1): 40K @ $248.96 = $10M (2026-01-05)Ehrsam Frederick Ernest III (Director) — Planned sale (10b5-1): 4,125 @ $256.82 = $1.1M (2026-01-15)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 8,050 @ $250 = $2M (2026-01-15)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 364.6K @ $154.96 = $56.5M (2026-02-06)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 1,102 @ $154.37 = $170K (2026-02-24)Brock Lawrence J (Officer) — Planned sale (10b5-1): 4,821 @ $154.39 = $744K (2026-02-24)Grewal Paul (Officer) — Planned sale (10b5-1): 1,314 @ $175.06 = $230K (2026-02-27)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 10K @ $200 = $2M (2026-03-04)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 9,950 @ $201.6 = $2M (2026-03-16)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 10K @ $200 = $2M (2026-04-16)HAAS ALESIA J (CFO) — Planned sale (10b5-1): 9,750 @ $205.64 = $2M (2026-05-15)Brock Lawrence J (Officer) — Planned sale (10b5-1): 6,616 @ $189.01 = $1.3M (2026-05-22)Grewal Paul (Officer) — Planned sale (10b5-1): 1,960 @ $176.88 = $347K (2026-05-27)WILSON FREDERICK R (Director) — Planned sale (10b5-1): 10K @ $181.54 = $1.8M (2026-06-01)Jones Jennifer N. (Officer) — Planned sale (10b5-1): 2,051 @ $158.15 = $324K (2026-06-05)WILSON FREDERICK R (Director) — Planned sale (10b5-1): 10K @ $159.09 = $1.6M (2026-07-01)WILSON FREDERICK R (Director) — Planned sale (10b5-1): 35.1K @ $144.32 = $5.1M (2026-08-03)Grewal Paul (Officer) — Discretionary sale: 2,402 @ $77.03 = $185K (2023-08-29)HAAS ALESIA J (CFO) — Discretionary sale: 3,880 @ $212.57 = $825K (2024-05-20)×17Grewal Paul (Officer) — Discretionary sale: 11.4K @ $212.71 = $2.4M (2024-05-20)×14Jones Jennifer N. (Officer) — Discretionary sale: 2,925 @ $212.64 = $622K (2024-05-20)×11Choi Emilie (COO) — Discretionary sale: 13.2K @ $212.79 = $2.8M (2024-05-20)×15Brock Lawrence J (Officer) — Discretionary sale: 14.2K @ $212.8 = $3M (2024-05-20)×16Jones Jennifer N. (Officer) — Discretionary sale: 15.6K @ $239.28 = $3.7M (2024-05-30)×13Jones Jennifer N. (Officer) — Discretionary sale: 450 @ $232.6 = $105K (2024-06-03)HAAS ALESIA J (CFO) — Discretionary sale: 4,129 @ $196.77 = $812K (2024-08-20)×18Grewal Paul (Officer) — Discretionary sale: 12.1K @ $195.99 = $2.4M (2024-08-20)×13Jones Jennifer N. (Officer) — Discretionary sale: 3,123 @ $196.18 = $613K (2024-08-20)×10Choi Emilie (COO) — Discretionary sale: 14.1K @ $196.1 = $2.8M (2024-08-20)×13Brock Lawrence J (Officer) — Discretionary sale: 15.2K @ $196.16 = $3M (2024-08-20)×14HAAS ALESIA J (CFO) — Discretionary sale: 4,053 @ $318.18 = $1.3M (2024-11-20)×34Grewal Paul (Officer) — Discretionary sale: 11.9K @ $317.17 = $3.8M (2024-11-20)×21Jones Jennifer N. (Officer) — Discretionary sale: 4,203 @ $317.31 = $1.3M (2024-11-20)×13Choi Emilie (COO) — Discretionary sale: 13.8K @ $317.14 = $4.4M (2024-11-20)×20Brock Lawrence J (Officer) — Discretionary sale: 14.9K @ $317.34 = $4.7M (2024-11-20)×23WILSON FREDERICK R (Director) — Discretionary sale: 10K @ $301.46 = $3M (2025-11-06)×16Choi Emilie (COO) — Discretionary sale: 100K @ $310.88 = $31.1M (2025-11-11)×13Choi $31.1MBrock $4.7M

Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.

Where the shares went, last 12 months

Granted: 25.1KGranted 25.1KVested / exercised: 2.3MVested / exercised 2.3MWithheld for tax: 443.1KWithheld for tax 443.1KPlanned sales (10b5-1): 1.3MPlanned sales (10b5-1) 1.3MDiscretionary sales: 110KDiscretionary sales 110KKept: 437.9KKept 437.9K

Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.

Skin in the game

10020222023202420252026WILSON FREDERICK RChoi EmilieChoi 213.1Wilson 16.5

Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.

Who holds what

Insider Role Shares held Buys 12 m Sales 12 m 12 m Last trade
Andreessen Marc L Director 1.2M 2024-03-26
Choi Emilie President & COO COO 598.5K $31.1M 2025-11-11
HAAS ALESIA J Chief Financial Officer CFO 373.3K $76.7M 2026-05-15
WILSON FREDERICK R Director 224K $16.4M 2026-08-03
Lutke Tobias Director 223.4K 2023-02-07
Brian Armstrong Living Trust 10% owner 198.8K
Haun Kathryn Director 146.4K 2024-03-11
Grewal Paul Chief Legal Officer Officer 86.4K $15.1M 2026-05-27
Armstrong Brian Chairman and CEO CEO 65.5K $110.2M 2026-01-05
Kramer Kelly A. Director 34.9K 2022-12-20
Rajaram Gokul Director 10.4K 2024-10-16
Brock Lawrence J Chief People Officer Officer 6,100 $5.3M 2026-05-22
Davies Christa Director 3,167
Lehane Chris Director 3,028

Open-market trade log

Date Insider Type Shares Price Value Since trade Filed
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 100 $143.91 $14K +0.6% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 354 $142.98 $51K +1.3% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 600 $144.77 $87K 0% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 600 $145.41 $87K -0.4% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 624 $142.01 $89K +1.9% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 646 $142.15 $92K +1.8% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 800 $147.66 $118K -2% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 1,000 $146.60 $147K -1.3% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 1,202 $150.86 $181K -4% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 1,298 $151.91 $197K -4.7% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 1,800 $149.87 $270K -3.4% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 2,200 $148.86 $327K -2.8% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 2,761 $143.79 $397K +0.7% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 10.5K $142.01 $1.5M +1.9% 2026-08-05
2026-08-03 WILSON FREDERICK R (Director) Planned sale (10b5-1) 10.6K $142.93 $1.5M +1.3% 2026-08-05
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 100 $146.53 $15K -1.2% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 100 $147.55 $15K -1.9% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 100 $157.93 $16K -8.3% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 200 $152.58 $31K -5.1% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 300 $148.99 $45K -2.8% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 300 $150.17 $45K -3.6% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 300 $154.37 $46K -6.2% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 400 $151.33 $61K -4.3% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 400 $156.83 $63K -7.7% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 800 $159.41 $128K -9.2% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 1,100 $156.04 $172K -7.2% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 1,300 $162.53 $211K -10.9% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 1,800 $163.44 $294K -11.4% 2026-07-06
2026-07-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 2,800 $161.15 $451K -10.2% 2026-07-06
2026-06-05 Jones Jennifer N. (Officer) Planned sale (10b5-1) 2,051 $158.15 $324K -8.5% 2026-06-09
2026-06-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 200 $186.17 $37K -22.2% 2026-06-03
2026-06-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 500 $183.05 $92K -20.9% 2026-06-03
2026-06-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 600 $177.13 $106K -18.3% 2026-06-03
2026-06-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 600 $180.19 $108K -19.7% 2026-06-03
2026-06-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 900 $185.46 $167K -21.9% 2026-06-03
2026-06-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 1,000 $178.18 $178K -18.8% 2026-06-03
2026-06-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 1,200 $179.32 $215K -19.3% 2026-06-03
2026-06-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 1,200 $184.22 $221K -21.4% 2026-06-03
2026-06-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 1,491 $181.17 $270K -20.1% 2026-06-03
2026-06-01 WILSON FREDERICK R (Director) Planned sale (10b5-1) 2,309 $182.22 $421K -20.6% 2026-06-03
2026-05-27 Grewal Paul (Officer) Planned sale (10b5-1) 25 $179.54 $4K -19.4% 2026-05-29
2026-05-27 Grewal Paul (Officer) Planned sale (10b5-1) 183 $176.93 $32K -18.2% 2026-05-29
2026-05-27 Grewal Paul (Officer) Planned sale (10b5-1) 321 $174.99 $56K -17.3% 2026-05-29
2026-05-27 Grewal Paul (Officer) Planned sale (10b5-1) 388 $178.91 $69K -19.1% 2026-05-29
2026-05-27 Grewal Paul (Officer) Planned sale (10b5-1) 454 $177.72 $81K -18.5% 2026-05-29
2026-05-27 Grewal Paul (Officer) Planned sale (10b5-1) 589 $175.79 $104K -17.7% 2026-05-29
2026-05-22 Brock Lawrence J (Officer) Planned sale (10b5-1) 300 $191.47 $57K -24.4% 2026-05-27
2026-05-22 Brock Lawrence J (Officer) Planned sale (10b5-1) 300 $194.57 $58K -25.6% 2026-05-27
2026-05-22 Brock Lawrence J (Officer) Planned sale (10b5-1) 400 $193.63 $77K -25.2% 2026-05-27
2026-05-22 Brock Lawrence J (Officer) Planned sale (10b5-1) 500 $186.27 $93K -22.3% 2026-05-27
2026-05-22 Brock Lawrence J (Officer) Planned sale (10b5-1) 500 $192.71 $96K -24.9% 2026-05-27
2026-05-22 Brock Lawrence J (Officer) Planned sale (10b5-1) 600 $187.98 $113K -23% 2026-05-27
2026-05-22 Brock Lawrence J (Officer) Planned sale (10b5-1) 783 $189.47 $148K -23.6% 2026-05-27
2026-05-22 Brock Lawrence J (Officer) Planned sale (10b5-1) 1,033 $185.16 $191K -21.8% 2026-05-27
2026-05-22 Brock Lawrence J (Officer) Planned sale (10b5-1) 2,200 $188.78 $415K -23.3% 2026-05-27
2026-05-15 HAAS ALESIA J (CFO) Planned sale (10b5-1) 9,750 $205.64 $2M -29.6% 2026-05-19
2026-04-16 HAAS ALESIA J (CFO) Planned sale (10b5-1) 10K $200.00 $2M -27.6% 2026-04-20
2026-03-16 HAAS ALESIA J (CFO) Planned sale (10b5-1) 50 $203.85 $10K -29% 2026-03-18
2026-03-16 HAAS ALESIA J (CFO) Planned sale (10b5-1) 9,900 $201.59 $2M -28.2% 2026-03-18
2026-03-04 HAAS ALESIA J (CFO) Planned sale (10b5-1) 10K $200.00 $2M -27.6% 2026-03-06

“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.

Filing hygiene

428 Forms 4, 3 years
3 filed late
7 amendments
2.1 avg. days to file

How to read this

A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.

Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.

Every number on this page comes from Forms 3, 4 and 5 filed with the SEC, refreshed daily. Browse the source filings on SEC EDGAR. Data through 2026-08-06