What the executives and directors of Carvana actually did with their own shares, decoded from three years of SEC Form 4 filings.
−$573.8M
net open-market flow, 12 m
3 open-market buys, 12 m
95%
of sale value on 10b5-1 plans
6 days since an insider bought
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| GARCIA ERNEST C. III Chief Executive Officer | CEO | 5.1M | — | $109.1M |
| JENKINS MARK W. Chief Financial Officer | CFO | 1.2M | — | $54.9M |
| GILL DANIEL J. Chief Product Officer | Officer | 1.1M | — | $54.2M |
| HUSTON BENJAMIN E. Chief Operating Officer | COO | 585.7K | — | $70.1M |
| KEETON RYAN S. Chief Brand Officer | Officer | 432.4K | — | $24.3M |
| BREAUX PAUL W. See Remarks | Officer | 430.9K | — | $25.1M |
| Taira Thomas President, Special Projects | Officer | 387.7K | — | $35.7M |
| QUAYLE J DANFORTH | Director | 236.6K | — | $1.9M |
| PLATT IRA J. | Director | 201.5K | — | $6.3M |
| GARCIA ERNEST C. II | 10% owner | 165.7K | — | $175.4M |
| ECG II SPE, LLC | 10% owner | 165.7K | — | — |
| MAROONE MICHAEL E | Director | 165K | $1.5M | $12.4M |
| Palmer Stephen R Vice President of Accounting | Officer | 141.1K | — | $4.3M |
| VERDE INVESTMENTS, INC. | 10% owner | 79.8K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-08-03 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 5,616 | $65.81 | $370K |
| 2026-08-03 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 6,320 | $63.18 | $399K |
| 2026-08-03 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 15.9K | $65.06 | $1M |
| 2026-08-03 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 22.1K | $64.14 | $1.4M |
| 2026-08-03 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 7,940 | $63.17 | $502K |
| 2026-08-03 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 8,637 | $65.75 | $568K |
| 2026-08-03 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 22.9K | $64.93 | $1.5M |
| 2026-08-03 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 24.3K | $64.08 | $1.6M |
| 2026-08-03 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 520 | $65.82 | $34K |
| 2026-08-03 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 760 | $63.19 | $48K |
| 2026-08-03 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 1,440 | $65.14 | $94K |
| 2026-08-03 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 2,280 | $64.22 | $146K |
| 2026-07-31 | MAROONE MICHAEL E (Director) | Open-market buy | 3,847 | $62.40 | $240K |
| 2026-07-31 | MAROONE MICHAEL E (Director) | Open-market buy | 21.2K | $61.69 | $1.3M |
| 2026-07-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 2,560 | $65.23 | $167K |
| 2026-07-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 3,680 | $66.06 | $243K |
| 2026-07-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 5,038 | $67.49 | $340K |
| 2026-07-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 8,200 | $69.22 | $568K |
| 2026-07-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 13K | $70.44 | $913K |
| 2026-07-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 17.6K | $68.14 | $1.2M |
| 2026-07-01 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 4,560 | $66.07 | $301K |
| 2026-07-01 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 5,960 | $67.49 | $402K |
| 2026-07-01 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 6,710 | $65.18 | $437K |
| 2026-07-01 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 9,840 | $69.22 | $681K |
| 2026-07-01 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 15.6K | $70.43 | $1.1M |
| 2026-07-01 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 21.1K | $68.14 | $1.4M |
| 2026-07-01 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 280 | $65.13 | $18K |
| 2026-07-01 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 360 | $66.09 | $24K |
| 2026-07-01 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 600 | $69.69 | $42K |
| 2026-07-01 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 1,080 | $70.52 | $76K |
| 2026-07-01 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 1,320 | $67.81 | $90K |
| 2026-07-01 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 1,360 | $68.47 | $93K |
| 2026-06-15 | PLATT IRA J. (Director) | Discretionary sale | 7,500 | $67.65 | $507K |
| 2026-06-15 | PLATT IRA J. (Director) | Discretionary sale | 7,500 | $68.00 | $510K |
| 2026-06-10 | QUAYLE J DANFORTH (Director) | Planned sale (10b5-1) | 14.5K | $70.00 | $1M |
| 2026-06-08 | Taira Thomas (Officer) | Planned sale (10b5-1) | 5,597 | $67.15 | $376K |
| 2026-06-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 1,824 | $71.25 | $130K |
| 2026-06-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 19.1K | $69.72 | $1.3M |
| 2026-06-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 29.1K | $70.78 | $2.1M |
| 2026-06-01 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 2,505 | $71.28 | $179K |
| 2026-06-01 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 24.3K | $69.72 | $1.7M |
| 2026-06-01 | JENKINS MARK W. (CFO) | Planned sale (10b5-1) | 37K | $70.78 | $2.6M |
| 2026-06-01 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 120 | $71.59 | $9K |
| 2026-06-01 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 2,027 | $69.76 | $141K |
| 2026-06-01 | Palmer Stephen R (Officer) | Planned sale (10b5-1) | 2,853 | $70.84 | $202K |
| 2026-05-08 | Taira Thomas (Officer) | Planned sale (10b5-1) | 1,143 | $80.63 | $92K |
| 2026-05-08 | Taira Thomas (Officer) | Planned sale (10b5-1) | 4,447 | $79.80 | $355K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 40 | $397.40 | $16K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 40 | $398.55 | $16K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 120 | $396.43 | $48K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 171 | $393.67 | $67K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 209 | $394.60 | $82K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 260 | $392.36 | $102K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 404 | $385.02 | $156K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 410 | $389.18 | $160K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 480 | $388.36 | $186K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 520 | $383.73 | $200K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 560 | $387.09 | $217K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 560 | $391.34 | $219K |
| 2026-05-01 | HUSTON BENJAMIN E. (COO) | Planned sale (10b5-1) | 591 | $378.78 | $224K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
632 Forms 4, 3 years
2 filed late
2 amendments
1.9 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.