What the executives and directors of Dollar General actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| VASOS TODD J Chief Executive Officer | CEO | 177.1K | — | — |
| CALBERT MICHAEL M | Director | 129.6K | — | — |
| TAYLOR RHONDA EVP & General Counsel | Officer | 105.3K | — | $1M |
| TAYLOR EMILY C Chief Operating Officer | COO | 86.3K | — | — |
| Wenkoff Carman R EVP & Chief Information Ofc | Officer | 75K | — | $2.5M |
| West Roderick J EVP, Global Supply Chain | Officer | 67.8K | — | $304K |
| REARDON KATHLEEN A EVP & Chief People Officer | Officer | 66.6K | — | $558K |
| Lau Donny H EVP & Chief Financial Officer | CFO | 49.9K | — | — |
| Herrmann Tracey N EVP, Store Operations | Officer | 45.3K | — | $2.2M |
| BRYANT WARREN F | Director | 44.7K | — | — |
| DILTS KELLY M EVP & Chief Financial Officer | CFO | 39.9K | — | — |
| ELLIOTT ANITA C SVP & Chief Accounting Officer | Officer | 35K | — | $333K |
| Deckard Steven R EVP, Strategy & Development | Officer | 33.4K | — | — |
| Wheeler Bryan D EVP & Chief Merchandising Ofc | Officer | 29.1K | — | $1.3M |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2025-12-19 | Wheeler Bryan D (Officer) | Discretionary sale | 9,776 | $135.32 | $1.3M |
| 2025-12-16 | TAYLOR RHONDA (Officer) | Discretionary sale | 7,500 | $134.89 | $1M |
| 2025-12-16 | West Roderick J (Officer) | Discretionary sale | 2,282 | $133.35 | $304K |
| 2025-12-12 | ELLIOTT ANITA C (Officer) | Discretionary sale | 2,516 | $132.52 | $333K |
| 2025-12-11 | Wenkoff Carman R (Officer) | Discretionary sale | 19.2K | $132.01 | $2.5M |
| 2025-12-11 | Herrmann Tracey N (Officer) | Discretionary sale | 4,850 | $131.39 | $637K |
| 2025-12-10 | Herrmann Tracey N (Officer) | Discretionary sale | 12.6K | $125.07 | $1.6M |
| 2025-12-08 | REARDON KATHLEEN A (Officer) | Discretionary sale | 4,395 | $126.97 | $558K |
| 2025-06-17 | TAYLOR EMILY C (Officer) | Discretionary sale | 1,969 | $113.00 | $222K |
| 2025-06-12 | REARDON KATHLEEN A (Officer) | Discretionary sale | 2,850 | $111.57 | $318K |
| 2025-06-12 | REARDON KATHLEEN A (Officer) | Discretionary sale | 3,588 | $111.56 | $400K |
| 2025-04-04 | TAYLOR EMILY C (Officer) | Discretionary sale | 809 | $94.72 | $77K |
| 2024-12-31 | CALBERT MICHAEL M (Director) | Discretionary sale | 40 | $75.27 | $3K |
| 2024-12-31 | CALBERT MICHAEL M (Director) | Discretionary sale | 130 | $75.26 | $10K |
| 2024-12-31 | CALBERT MICHAEL M (Director) | Discretionary sale | 248 | $75.27 | $19K |
| 2024-12-31 | CALBERT MICHAEL M (Director) | Discretionary sale | 751 | $75.28 | $57K |
| 2024-12-31 | CALBERT MICHAEL M (Director) | Discretionary sale | 1,001 | $75.29 | $75K |
| 2024-12-31 | CALBERT MICHAEL M (Director) | Discretionary sale | 1,830 | $75.25 | $138K |
| 2024-12-31 | CALBERT MICHAEL M (Director) | Discretionary sale | 2,000 | $75.27 | $151K |
| 2024-12-13 | TAYLOR EMILY C (Officer) | Discretionary sale | 4,740 | $77.44 | $367K |
| 2024-12-10 | REARDON KATHLEEN A (Officer) | Discretionary sale | 3,583 | $82.68 | $296K |
| 2024-09-18 | Deckard Steven R (Officer) | Discretionary sale | 2,010 | $86.66 | $174K |
| 2024-09-12 | West Roderick J (Officer) | Discretionary sale | 2,510 | $83.25 | $209K |
| 2024-09-10 | BRYANT WARREN F (Director) | Open-market buy | 500 | $80.50 | $40K |
| 2024-09-10 | BRYANT WARREN F (Director) | Open-market buy | 500 | $81.15 | $41K |
| 2024-09-05 | BRYANT WARREN F (Director) | Open-market buy | 500 | $80.40 | $40K |
| 2024-04-11 | Santana Ralph (Director) | Discretionary sale | 3,009 | $155.72 | $469K |
| 2024-04-04 | Wenkoff Carman R (Officer) | Discretionary sale | 5,909 | $162.23 | $959K |
| 2023-12-15 | BRYANT WARREN F (Director) | Open-market buy | 425 | $130.18 | $55K |
| 2023-09-29 | Wenkoff Carman R (Officer) | Open-market buy | 2,000 | $106.25 | $213K |
| 2023-06-08 | CALBERT MICHAEL M (Director) | Open-market buy | 2,000 | $155.22 | $310K |
| 2023-06-08 | CALBERT MICHAEL M (Director) | Open-market buy | 2,000 | $155.24 | $310K |
| 2023-06-08 | CALBERT MICHAEL M (Director) | Open-market buy | 2,000 | $155.86 | $312K |
| 2023-06-08 | CALBERT MICHAEL M (Director) | Open-market buy | 2,500 | $155.25 | $388K |
| 2023-06-06 | VASOS TODD J (Director) | Discretionary sale | 27.3K | $156.65 | $4.3M |
| 2023-06-06 | Owen Jeffery (CEO) | Open-market buy | 1,500 | $157.86 | $237K |
| 2023-06-05 | Chadwick Ana Maria (Director) | Open-market buy | 120 | $159.26 | $19K |
| 2023-03-24 | McGuire Timothy I (Director) | Open-market buy | 25 | $202.09 | $5K |
| 2023-03-24 | McGuire Timothy I (Director) | Open-market buy | 100 | $202.08 | $20K |
| 2023-03-24 | McGuire Timothy I (Director) | Open-market buy | 975 | $202.10 | $197K |
| 2023-03-24 | McGuire Timothy I (Director) | Open-market buy | 1,200 | $201.90 | $242K |
| 2023-03-24 | McGuire Timothy I (Director) | Open-market buy | 1,250 | $202.00 | $253K |
| 2023-01-04 | BRYANT WARREN F (Director) | Discretionary sale | 1,951 | $243.93 | $476K |
| 2022-12-13 | RHODES WILLIAM C III (Director) | Open-market buy | 36 | $243.25 | $9K |
| 2022-09-30 | Wenkoff Carman R (Officer) | Discretionary sale | 1,700 | $241.31 | $410K |
| 2022-09-30 | Wenkoff Carman R (Officer) | Discretionary sale | 8,300 | $240.32 | $2M |
| 2022-09-01 | VASOS TODD J (CEO) | Discretionary sale | 929 | $239.33 | $222K |
| 2022-09-01 | VASOS TODD J (CEO) | Discretionary sale | 14.6K | $240.70 | $3.5M |
| 2022-09-01 | VASOS TODD J (CEO) | Discretionary sale | 18.9K | $242.23 | $4.6M |
| 2022-09-01 | VASOS TODD J (CEO) | Discretionary sale | 62.8K | $241.57 | $15.2M |
| 2022-08-30 | (CEO) | Discretionary sale | 25.2K | $239.02 | $6M |
| 2022-08-29 | VASOS TODD J (CEO) | Discretionary sale | 108.1K | $239.18 | $25.9M |
| 2022-08-29 | Garratt John W (CFO) | Discretionary sale | 2,693 | $238.02 | $641K |
| 2022-08-29 | Garratt John W (CFO) | Discretionary sale | 6,877 | $238.15 | $1.6M |
| 2022-08-26 | VASOS TODD J (CEO) | Discretionary sale | 1,110 | $244.14 | $271K |
| 2022-08-26 | VASOS TODD J (CEO) | Discretionary sale | 10.7K | $243.40 | $2.6M |
| 2022-08-26 | VASOS TODD J (CEO) | Discretionary sale | 12.1K | $241.45 | $2.9M |
| 2022-08-26 | VASOS TODD J (CEO) | Discretionary sale | 14.6K | $242.68 | $3.5M |
| 2022-08-26 | VASOS TODD J (CEO) | Discretionary sale | 70.1K | $240.29 | $16.8M |
| 2022-08-26 | TAYLOR RHONDA (Officer) | Discretionary sale | 2,400 | $246.67 | $592K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.