Dollar General insider activity
What the executives and directors of Dollar General actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$9.0M
net open-market flow, 12 m
0 open-market buys, 12 m
0%
of sale value on 10b5-1 plans, 12 m
741 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 103 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| May 28, 2026 | CALBERT MICHAEL M | 1,647 |
| May 28, 2026 | SANTANA RALPH E | 1,647 |
| May 28, 2026 | ROWLAND DAVID P | 1,647 |
| May 28, 2026 | Sandler Debra A. | 1,647 |
| May 28, 2026 | Scarlett Kathleen | 1,647 |
| May 28, 2026 | McGuire Timothy I | 1,647 |
| May 28, 2026 | Chadwick Ana Maria | 1,647 |
| May 28, 2026 | Hicks Gregory H | 1,647 |
| Apr 1, 2026 | ELLIOTT ANITA C | 1,303 |
| Apr 1, 2026 | TAYLOR RHONDA | 8,928 |
| Apr 1, 2026 | Wenkoff Carman R | 8,870 |
| Apr 1, 2026 | REARDON KATHLEEN A | 7,938 |
| Apr 1, 2026 | TAYLOR EMILY C | 8,928 |
| Apr 1, 2026 | West Roderick J | 8,017 |
| Apr 1, 2026 | Herrmann Tracey N | 4,519 |
| Apr 1, 2026 | Wheeler Bryan D | 902 |
| Mar 26, 2026 | ELLIOTT ANITA C | 3,523 |
| Mar 26, 2026 | VASOS TODD J | 40K |
| Mar 26, 2026 | TAYLOR RHONDA | 6,710 |
| Mar 26, 2026 | Wenkoff Carman R | 6,710 |
| Mar 26, 2026 | REARDON KATHLEEN A | 6,710 |
| Mar 26, 2026 | TAYLOR EMILY C | 13K |
| Mar 26, 2026 | West Roderick J | 8,388 |
| Mar 26, 2026 | Herrmann Tracey N | 6,710 |
| Mar 26, 2026 | Lau Donny H | 10K |
| Mar 26, 2026 | Wheeler Bryan D | 5,704 |
| Mar 11, 2026 | West Roderick J | 35K |
| Mar 10, 2026 | ELLIOTT ANITA C | 3,404 |
| Mar 10, 2026 | TAYLOR RHONDA | 34K |
| Mar 10, 2026 | Wenkoff Carman R | 34K |
| Mar 10, 2026 | REARDON KATHLEEN A | 31K |
| Mar 10, 2026 | TAYLOR EMILY C | 34K |
| Mar 10, 2026 | Herrmann Tracey N | 17K |
| Mar 10, 2026 | Wheeler Bryan D | 2,042 |
| Feb 4, 2026 | ROWLAND DAVID P | 1,439 |
| Dec 19, 2025 | Wheeler Bryan D | 9,776 |
| Dec 16, 2025 | West Roderick J | 2,382 |
| Dec 12, 2025 | ELLIOTT ANITA C | 2,516 |
| Dec 10, 2025 | Herrmann Tracey N | 13K |
| Dec 8, 2025 | TAYLOR EMILY C | 2,052 |
| Dec 8, 2025 | Lau Donny H | 37K |
| Dec 8, 2025 | Wheeler Bryan D | 820 |
| Jun 12, 2025 | REARDON KATHLEEN A | 3,588 |
| May 28, 2025 | BRYANT WARREN F | 2,078 |
| May 28, 2025 | CALBERT MICHAEL M | 2,078 |
| May 28, 2025 | SANTANA RALPH E | 2,078 |
| May 28, 2025 | ROWLAND DAVID P | 2,078 |
| May 28, 2025 | Sandler Debra A. | 2,078 |
| May 28, 2025 | Scarlett Kathleen | 2,078 |
| May 28, 2025 | McGuire Timothy I | 2,078 |
| May 28, 2025 | Chadwick Ana Maria | 2,078 |
| Apr 1, 2025 | ELLIOTT ANITA C | 254 |
| Apr 1, 2025 | DILTS KELLY M | 284 |
| Apr 1, 2025 | TAYLOR RHONDA | 261 |
| Apr 1, 2025 | Wenkoff Carman R | 261 |
| Apr 1, 2025 | REARDON KATHLEEN A | 261 |
| Apr 1, 2025 | TAYLOR EMILY C | 261 |
| Apr 1, 2025 | Deckard Steven R | 161 |
| Apr 1, 2025 | West Roderick J | 152 |
| Apr 1, 2025 | Herrmann Tracey N | 257 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 348K |
| Vested / exercised | 30K |
| Withheld for tax | 51K |
| Discretionary sales | 69K |
| Kept | 258K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| VASOS TODD J | 210K | 177K | 84.3 |
| CALBERT MICHAEL M | 102K | 128K | 125.7 |
| TAYLOR RHONDA | 43K | 105K | 243.6 |
| Wenkoff Carman R | 29K | 75K | 260.9 |
Who holds what
the 14 largest holdings of 22| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| VASOS TODD J Chief Executive Officer Last trade Jun 6, 2023 | CEO | 177K | – | – | Jun 6, 2023 | |
| CALBERT MICHAEL M Last trade Dec 31, 2024 | Director | 130K | – | – | Dec 31, 2024 | |
| TAYLOR RHONDA EVP & General Counsel Last trade Dec 16, 2025 | Officer | 105K | – | $1.0M | net selling over the year: 0 months buying, 1 month selling | Dec 16, 2025 |
| TAYLOR EMILY C Chief Operating Officer Last trade Jun 17, 2025 | COO | 86K | – | – | Jun 17, 2025 | |
| Wenkoff Carman R EVP & Chief Information Ofc Last trade Dec 11, 2025 | Officer | 75K | – | $2.5M | net selling over the year: 0 months buying, 1 month selling | Dec 11, 2025 |
| West Roderick J EVP, Global Supply Chain Last trade Dec 16, 2025 | Officer | 68K | – | $304K | net selling over the year: 0 months buying, 1 month selling | Dec 16, 2025 |
| REARDON KATHLEEN A EVP & Chief People Officer Last trade Sep 3, 2026 | Officer | 61K | – | $1.3M | net selling over the year: 0 months buying, 2 months selling | Sep 3, 2026 |
| Lau Donny H EVP & Chief Financial Officer | CFO | 50K | – | – | – | |
| Herrmann Tracey N EVP, Store Operations Last trade Dec 11, 2025 | Officer | 45K | – | $2.2M | net selling over the year: 0 months buying, 1 month selling | Dec 11, 2025 |
| BRYANT WARREN F Last trade Sep 10, 2024 | Director | 45K | – | – | Sep 10, 2024 | |
| DILTS KELLY M EVP & Chief Financial Officer | CFO | 40K | – | – | – | |
| ELLIOTT ANITA C SVP & Chief Accounting Officer Last trade Dec 12, 2025 | Officer | 35K | – | $333K | net selling over the year: 0 months buying, 1 month selling | Dec 12, 2025 |
| Deckard Steven R EVP, Strategy & Development Last trade Sep 18, 2024 | Officer | 33K | – | – | Sep 18, 2024 | |
| Wheeler Bryan D EVP & Chief Merchandising Ofc Last trade Dec 19, 2025 | Officer | 29K | – | $1.3M | net selling over the year: 0 months buying, 1 month selling | Dec 19, 2025 |
Open-market trade log
the 60 most recent of 429| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Sep 3, 2026 | REARDON KATHLEEN A (Officer) 5,578 shares $131.33 +0.0% since trade filed Sep 3, 2026 | Discretionary sale | 5,578 | $131.33 | $733K | +0.0% | Sep 3, 2026 |
| Dec 19, 2025 | Wheeler Bryan D (Officer) 9,776 shares $135.32 −3.0% since trade filed Dec 19, 2025 | Discretionary sale | 9,776 | $135.32 | $1.3M | −3.0% | Dec 19, 2025 |
| Dec 16, 2025 | TAYLOR RHONDA (Officer) 7,500 shares $134.89 −2.6% since trade filed Dec 17, 2025 | Discretionary sale | 7,500 | $134.89 | $1.0M | −2.6% | Dec 17, 2025 |
| Dec 16, 2025 | West Roderick J (Officer) 2,282 shares $133.35 −1.5% since trade filed Dec 17, 2025 | Discretionary sale | 2,282 | $133.35 | $304K | −1.5% | Dec 17, 2025 |
| Dec 12, 2025 | ELLIOTT ANITA C (Officer) 2,516 shares $132.52 −0.9% since trade filed Dec 15, 2025 | Discretionary sale | 2,516 | $132.52 | $333K | −0.9% | Dec 15, 2025 |
| Dec 11, 2025 | Wenkoff Carman R (Officer) 19K shares $132.01 −0.5% since trade filed Dec 12, 2025 | Discretionary sale | 19K | $132.01 | $2.5M | −0.5% | Dec 12, 2025 |
| Dec 11, 2025 | Herrmann Tracey N (Officer) 4,850 shares $131.39 −0.1% since trade filed Dec 12, 2025 | Discretionary sale | 4,850 | $131.39 | $637K | −0.1% | Dec 12, 2025 |
| Dec 10, 2025 | Herrmann Tracey N (Officer) 13K shares $125.07 +5.0% since trade filed Dec 12, 2025 | Discretionary sale | 13K | $125.07 | $1.6M | +5.0% | Dec 12, 2025 |
| Dec 8, 2025 | REARDON KATHLEEN A (Officer) 4,395 shares $126.97 +3.4% since trade filed Dec 10, 2025 | Discretionary sale | 4,395 | $126.97 | $558K | +3.4% | Dec 10, 2025 |
| Jun 17, 2025 | TAYLOR EMILY C (Officer) 1,969 shares $113.00 +16.2% since trade filed Jun 18, 2025 | Discretionary sale | 1,969 | $113.00 | $222K | +16.2% | Jun 18, 2025 |
| Jun 12, 2025 | REARDON KATHLEEN A (Officer) 2,850 shares $111.57 +17.7% since trade filed Jun 16, 2025 | Discretionary sale | 2,850 | $111.57 | $318K | +17.7% | Jun 16, 2025 |
| Jun 12, 2025 | REARDON KATHLEEN A (Officer) 3,588 shares $111.56 +17.7% since trade filed Jun 16, 2025 | Discretionary sale | 3,588 | $111.56 | $400K | +17.7% | Jun 16, 2025 |
| Apr 4, 2025 | TAYLOR EMILY C (Officer) 809 shares $94.72 +38.7% since trade filed Apr 8, 2025 | Discretionary sale | 809 | $94.72 | $77K | +38.7% | Apr 8, 2025 |
| Dec 31, 2024 | CALBERT MICHAEL M (Director) 40 shares $75.27 +74.5% since trade filed Jan 3, 2025 | Discretionary sale | 40 | $75.27 | $3K | +74.5% | Jan 3, 2025 |
| Dec 31, 2024 | CALBERT MICHAEL M (Director) 130 shares $75.26 +74.5% since trade filed Jan 3, 2025 | Discretionary sale | 130 | $75.26 | $10K | +74.5% | Jan 3, 2025 |
| Dec 31, 2024 | CALBERT MICHAEL M (Director) 248 shares $75.27 +74.5% since trade filed Jan 3, 2025 | Discretionary sale | 248 | $75.27 | $19K | +74.5% | Jan 3, 2025 |
| Dec 31, 2024 | CALBERT MICHAEL M (Director) 751 shares $75.28 +74.5% since trade filed Jan 3, 2025 | Discretionary sale | 751 | $75.28 | $57K | +74.5% | Jan 3, 2025 |
| Dec 31, 2024 | CALBERT MICHAEL M (Director) 1,001 shares $75.29 +74.4% since trade filed Jan 3, 2025 | Discretionary sale | 1,001 | $75.29 | $75K | +74.4% | Jan 3, 2025 |
| Dec 31, 2024 | CALBERT MICHAEL M (Director) 1,830 shares $75.25 +74.5% since trade filed Jan 3, 2025 | Discretionary sale | 1,830 | $75.25 | $138K | +74.5% | Jan 3, 2025 |
| Dec 31, 2024 | CALBERT MICHAEL M (Director) 2,000 shares $75.27 +74.5% since trade filed Jan 3, 2025 | Discretionary sale | 2,000 | $75.27 | $151K | +74.5% | Jan 3, 2025 |
| Dec 13, 2024 | TAYLOR EMILY C (Officer) 4,740 shares $77.44 +69.6% since trade filed Dec 16, 2024 | Discretionary sale | 4,740 | $77.44 | $367K | +69.6% | Dec 16, 2024 |
| Dec 10, 2024 | REARDON KATHLEEN A (Officer) 3,583 shares $82.68 +58.8% since trade filed Dec 11, 2024 | Discretionary sale | 3,583 | $82.68 | $296K | +58.8% | Dec 11, 2024 |
| Sep 18, 2024 | Deckard Steven R (Officer) 2,010 shares $86.66 +51.6% since trade filed Sep 19, 2024 | Discretionary sale | 2,010 | $86.66 | $174K | +51.6% | Sep 19, 2024 |
| Sep 12, 2024 | West Roderick J (Officer) 2,510 shares $83.25 +57.8% since trade filed Sep 13, 2024 | Discretionary sale | 2,510 | $83.25 | $209K | +57.8% | Sep 13, 2024 |
| Sep 10, 2024 | BRYANT WARREN F (Director) 500 shares $80.50 +63.1% since trade filed Sep 12, 2024 | Open-market buy | 500 | $80.50 | $40K | +63.1% | Sep 12, 2024 |
| Sep 10, 2024 | BRYANT WARREN F (Director) 500 shares $81.15 +61.8% since trade filed Sep 12, 2024 | Open-market buy | 500 | $81.15 | $41K | +61.8% | Sep 12, 2024 |
| Sep 5, 2024 | BRYANT WARREN F (Director) 500 shares $80.40 +63.4% since trade filed Sep 9, 2024 | Open-market buy | 500 | $80.40 | $40K | +63.4% | Sep 9, 2024 |
| Apr 11, 2024 | Santana Ralph (Director) 3,009 shares $155.72 −15.7% since trade filed Apr 12, 2024 | Discretionary sale | 3,009 | $155.72 | $469K | −15.7% | Apr 12, 2024 |
| Apr 4, 2024 | Wenkoff Carman R (Officer) 5,909 shares $162.23 −19.1% since trade filed Apr 5, 2024 | Discretionary sale | 5,909 | $162.23 | $959K | −19.1% | Apr 5, 2024 |
| Dec 15, 2023 | BRYANT WARREN F (Director) 425 shares $130.18 +0.9% since trade filed Mar 25, 2024 late | Open-market buy | 425 | $130.18 | $55K | +0.9% | Mar 25, 2024 late |
| Sep 29, 2023 | Wenkoff Carman R (Officer) 2,000 shares $106.25 +23.6% since trade filed Oct 2, 2023 | Open-market buy | 2,000 | $106.25 | $213K | +23.6% | Oct 2, 2023 |
| Jun 8, 2023 | CALBERT MICHAEL M (Director) 2,000 shares $155.22 −15.4% since trade filed Jun 12, 2023 | Open-market buy | 2,000 | $155.22 | $310K | −15.4% | Jun 12, 2023 |
| Jun 8, 2023 | CALBERT MICHAEL M (Director) 2,000 shares $155.24 −15.4% since trade filed Jun 12, 2023 | Open-market buy | 2,000 | $155.24 | $310K | −15.4% | Jun 12, 2023 |
| Jun 8, 2023 | CALBERT MICHAEL M (Director) 2,000 shares $155.86 −15.7% since trade filed Jun 12, 2023 | Open-market buy | 2,000 | $155.86 | $312K | −15.7% | Jun 12, 2023 |
| Jun 8, 2023 | CALBERT MICHAEL M (Director) 2,500 shares $155.25 −15.4% since trade filed Jun 12, 2023 | Open-market buy | 2,500 | $155.25 | $388K | −15.4% | Jun 12, 2023 |
| Jun 6, 2023 | VASOS TODD J (Director) 27K shares $156.65 −16.2% since trade filed Jun 7, 2023 | Discretionary sale | 27K | $156.65 | $4.3M | −16.2% | Jun 7, 2023 |
| Jun 6, 2023 | Owen Jeffery (CEO) 1,500 shares $157.86 −16.8% since trade filed Jun 7, 2023 | Open-market buy | 1,500 | $157.86 | $237K | −16.8% | Jun 7, 2023 |
| Jun 5, 2023 | Chadwick Ana Maria (Director) 120 shares $159.26 −17.5% since trade filed Jun 7, 2023 | Open-market buy | 120 | $159.26 | $19K | −17.5% | Jun 7, 2023 |
| Mar 24, 2023 | McGuire Timothy I (Director) 25 shares $202.09 −35.0% since trade filed Mar 27, 2023 | Open-market buy | 25 | $202.09 | $5K | −35.0% | Mar 27, 2023 |
| Mar 24, 2023 | McGuire Timothy I (Director) 100 shares $202.08 −35.0% since trade filed Mar 27, 2023 | Open-market buy | 100 | $202.08 | $20K | −35.0% | Mar 27, 2023 |
| Mar 24, 2023 | McGuire Timothy I (Director) 975 shares $202.10 −35.0% since trade filed Mar 27, 2023 | Open-market buy | 975 | $202.10 | $197K | −35.0% | Mar 27, 2023 |
| Mar 24, 2023 | McGuire Timothy I (Director) 1,200 shares $201.90 −35.0% since trade filed Mar 27, 2023 | Open-market buy | 1,200 | $201.90 | $242K | −35.0% | Mar 27, 2023 |
| Mar 24, 2023 | McGuire Timothy I (Director) 1,250 shares $202.00 −35.0% since trade filed Mar 27, 2023 | Open-market buy | 1,250 | $202.00 | $253K | −35.0% | Mar 27, 2023 |
| Jan 4, 2023 | BRYANT WARREN F (Director) 1,951 shares $243.93 −46.2% since trade filed Jan 5, 2023 | Discretionary sale | 1,951 | $243.93 | $476K | −46.2% | Jan 5, 2023 |
| Dec 13, 2022 | RHODES WILLIAM C III (Director) 36 shares $243.25 −46.0% since trade filed Mar 20, 2023 late | Open-market buy | 36 | $243.25 | $9K | −46.0% | Mar 20, 2023 late |
| Sep 30, 2022 | Wenkoff Carman R (Officer) 1,700 shares $241.31 −45.6% since trade filed Oct 3, 2022 | Discretionary sale | 1,700 | $241.31 | $410K | −45.6% | Oct 3, 2022 |
| Sep 30, 2022 | Wenkoff Carman R (Officer) 8,300 shares $240.32 −45.4% since trade filed Oct 3, 2022 | Discretionary sale | 8,300 | $240.32 | $2.0M | −45.4% | Oct 3, 2022 |
| Sep 1, 2022 | VASOS TODD J (CEO) 929 shares $239.33 −45.1% since trade filed Sep 2, 2022 | Discretionary sale | 929 | $239.33 | $222K | −45.1% | Sep 2, 2022 |
| Sep 1, 2022 | VASOS TODD J (CEO) 15K shares $240.70 −45.4% since trade filed Sep 2, 2022 | Discretionary sale | 15K | $240.70 | $3.5M | −45.4% | Sep 2, 2022 |
| Sep 1, 2022 | VASOS TODD J (CEO) 19K shares $242.23 −45.8% since trade filed Sep 2, 2022 | Discretionary sale | 19K | $242.23 | $4.6M | −45.8% | Sep 2, 2022 |
| Sep 1, 2022 | VASOS TODD J (CEO) 63K shares $241.57 −45.6% since trade filed Sep 2, 2022 | Discretionary sale | 63K | $241.57 | $15M | −45.6% | Sep 2, 2022 |
| Aug 30, 2022 | (CEO) 25K shares $239.02 −45.1% since trade filed Sep 1, 2022 | Discretionary sale | 25K | $239.02 | $6.0M | −45.1% | Sep 1, 2022 |
| Aug 29, 2022 | VASOS TODD J (CEO) 108K shares $239.18 −45.1% since trade filed Aug 30, 2022 | Discretionary sale | 108K | $239.18 | $26M | −45.1% | Aug 30, 2022 |
| Aug 29, 2022 | Garratt John W (CFO) 2,693 shares $238.02 −44.8% since trade filed Aug 30, 2022 | Discretionary sale | 2,693 | $238.02 | $641K | −44.8% | Aug 30, 2022 |
| Aug 29, 2022 | Garratt John W (CFO) 6,877 shares $238.15 −44.9% since trade filed Aug 30, 2022 | Discretionary sale | 6,877 | $238.15 | $1.6M | −44.9% | Aug 30, 2022 |
| Aug 26, 2022 | VASOS TODD J (CEO) 1,110 shares $244.14 −46.2% since trade filed Aug 30, 2022 | Discretionary sale | 1,110 | $244.14 | $271K | −46.2% | Aug 30, 2022 |
| Aug 26, 2022 | VASOS TODD J (CEO) 11K shares $243.40 −46.0% since trade filed Aug 30, 2022 | Discretionary sale | 11K | $243.40 | $2.6M | −46.0% | Aug 30, 2022 |
| Aug 26, 2022 | VASOS TODD J (CEO) 12K shares $241.45 −45.6% since trade filed Aug 30, 2022 | Discretionary sale | 12K | $241.45 | $2.9M | −45.6% | Aug 30, 2022 |
| Aug 26, 2022 | VASOS TODD J (CEO) 15K shares $242.68 −45.9% since trade filed Aug 30, 2022 | Discretionary sale | 15K | $242.68 | $3.5M | −45.9% | Aug 30, 2022 |
| Aug 26, 2022 | VASOS TODD J (CEO) 70K shares $240.29 −45.4% since trade filed Aug 30, 2022 | Discretionary sale | 70K | $240.29 | $17M | −45.4% | Aug 30, 2022 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
139 Forms 4, 3 years
1 filed late
0 amendments
2.2 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.