Walt Disney insider activity
What the executives and directors of Walt Disney actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
$22K
net open-market flow, 12 m
2 open-market buys, 12 m
81.7%
of sale value on 10b5-1 plans, 12 m
221 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 182 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 1, 2026 | WOODFORD BRENT | 3,618 |
| Aug 14, 2026 | WOODFORD BRENT | 7,238 |
| Jul 17, 2026 | WOODFORD BRENT | 6,284 |
| Jul 17, 2026 | Roeder Paul M | 5,532 |
| Jul 17, 2026 | Coleman Sonia L | 1,740 |
| Jun 30, 2026 | GORMAN JAMES P | 1,364 |
| Jun 30, 2026 | LAGOMASINO MARIA ELENA | 955 |
| Jun 30, 2026 | Rice Derica W | 1,023 |
| Jun 30, 2026 | Barra Mary T | 1,017 |
| Jun 30, 2026 | WILLIAMS JEFFREY E | 955 |
| Jun 30, 2026 | Chang Amy | 955 |
| Jun 30, 2026 | Everson Carolyn | 955 |
| Jun 30, 2026 | MCDONALD CALVIN | 955 |
| Jun 30, 2026 | Froman Michael B. G. | 1,004 |
| Jun 30, 2026 | Darroch Jeremy | 1,068 |
| Jun 23, 2026 | Coleman Sonia L | 6,643 |
| Jun 15, 2026 | WOODFORD BRENT | 2,703 |
| Jun 15, 2026 | Roeder Paul M | 2,083 |
| Mar 31, 2026 | GORMAN JAMES P | 1,477 |
| Mar 31, 2026 | LAGOMASINO MARIA ELENA | 1,267 |
| Mar 31, 2026 | Rice Derica W | 1,230 |
| Mar 31, 2026 | Barra Mary T | 1,253 |
| Mar 31, 2026 | WILLIAMS JEFFREY E | 154 |
| Mar 31, 2026 | Chang Amy | 1,081 |
| Mar 31, 2026 | Everson Carolyn | 1,065 |
| Mar 31, 2026 | MCDONALD CALVIN | 1,081 |
| Mar 31, 2026 | Froman Michael B. G. | 1,088 |
| Mar 31, 2026 | Darroch Jeremy | 1,124 |
| Jan 17, 2026 | WOODFORD BRENT | 3,902 |
| Jan 17, 2026 | Coleman Sonia L | 5,653 |
| Jan 15, 2026 | Johnston Hugh F | 13K |
| Jan 15, 2026 | Gutierrez Horacio E | 11K |
| Jan 15, 2026 | Schake Kristina K | 3,697 |
| Dec 31, 2025 | GORMAN JAMES P | 1,217 |
| Dec 31, 2025 | LAGOMASINO MARIA ELENA | 874 |
| Dec 31, 2025 | Rice Derica W | 912 |
| Dec 31, 2025 | Barra Mary T | 907 |
| Dec 31, 2025 | Chang Amy | 852 |
| Dec 31, 2025 | Everson Carolyn | 783 |
| Dec 31, 2025 | MCDONALD CALVIN | 852 |
| Dec 31, 2025 | Froman Michael B. G. | 895 |
| Dec 31, 2025 | Darroch Jeremy | 852 |
| Dec 18, 2025 | WOODFORD BRENT | 4,585 |
| Dec 15, 2025 | Johnston Hugh F | 18K |
| Dec 15, 2025 | Gutierrez Horacio E | 63K |
| Dec 15, 2025 | Schake Kristina K | 19K |
| Dec 15, 2025 | Coleman Sonia L | 7,453 |
| Sep 30, 2025 | GORMAN JAMES P | 1,122 |
| Sep 30, 2025 | LAGOMASINO MARIA ELENA | 959 |
| Sep 30, 2025 | Rice Derica W | 948 |
| Sep 30, 2025 | Barra Mary T | 960 |
| Sep 30, 2025 | Chang Amy | 844 |
| Sep 30, 2025 | Everson Carolyn | 767 |
| Sep 30, 2025 | MCDONALD CALVIN | 844 |
| Sep 30, 2025 | Froman Michael B. G. | 869 |
| Sep 30, 2025 | Darroch Jeremy | 818 |
| Sep 28, 2025 | Schake Kristina K | 401 |
| Sep 23, 2025 | WOODFORD BRENT | 1,379 |
| Jul 17, 2025 | WOODFORD BRENT | 3,800 |
| Jul 17, 2025 | Coleman Sonia L | 1,586 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 37K |
| Vested / exercised | 134K |
| Bought on market | 19K |
| Withheld for tax | 54K |
| Planned sales (10b5-1) | 16K |
| Discretionary sales | 3,596 |
| Kept | 117K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| IGER ROBERT A | 521K | 233K | 44.7 |
| WOODFORD BRENT | 36K | 62K | 172.4 |
| LAGOMASINO MARIA ELENA | 19K | 38K | 201.4 |
Who holds what
the 14 largest holdings of 20| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| IGER ROBERT A Chief Executive Officer Last trade Nov 22, 2024 | CEO | 259K | – | – | Nov 22, 2024 | |
| WOODFORD BRENT EVP, Control, Fin Plan & Tax Last trade Sep 1, 2026 | Officer | 66K | – | $1.1M | net selling over the year: 0 months buying, 2 months selling | Sep 1, 2026 |
| Gutierrez Horacio E SEVP, CL&GAO | Officer | 53K | – | – | – | |
| GORMAN JAMES P Last trade Dec 12, 2025 | Director | 49K | $2.0M | – | net buying over the year: 1 month buying, 0 months selling | Dec 12, 2025 |
| LAGOMASINO MARIA ELENA | Director | 38K | – | – | – | |
| PARKER MARK G | Director | 30K | – | – | – | |
| MCDONALD CALVIN Last trade Aug 8, 2024 | Director | 30K | – | – | Aug 8, 2024 | |
| Barra Mary T | Director | 28K | – | – | – | |
| Froman Michael B. G. | Director | 24K | – | – | – | |
| Rice Derica W | Director | 24K | – | – | – | |
| Johnston Hugh F SEVP & Chief Financial Officer | CFO | 24K | – | – | – | |
| Schake Kristina K Sr. EVP and Chief Comm Officer | Officer | 22K | – | – | – | |
| CATZ SAFRA | Director | 19K | – | – | – | |
| Chang Amy Last trade Feb 12, 2026 | Director | 17K | $99K | – | net buying over the year: 1 month buying, 0 months selling | Feb 12, 2026 |
Open-market trade log
the 60 most recent of 129| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Sep 1, 2026 | WOODFORD BRENT (Officer) 3,618 shares $107.13 +0.0% since trade filed Sep 3, 2026 | Planned sale (10b5-1) | 3,618 | $107.13 | $388K | +0.0% | Sep 3, 2026 |
| Aug 19, 2026 | Roeder Paul M (Officer) 3,596 shares $106.32 +0.8% since trade filed Aug 20, 2026 | Discretionary sale | 3,596 | $106.32 | $382K | +0.8% | Aug 20, 2026 |
| Aug 14, 2026 | WOODFORD BRENT (Officer) 7,238 shares $105.31 +1.7% since trade filed Aug 17, 2026 | Planned sale (10b5-1) | 7,238 | $105.31 | $762K | +1.7% | Aug 17, 2026 |
| Feb 12, 2026 | Chang Amy (Director) 916 shares $107.85 −0.7% since trade filed Feb 17, 2026 | Open-market buy | 916 | $107.85 | $99K | −0.7% | Feb 17, 2026 |
| Jan 22, 2026 | Coleman Sonia L (Officer) 2,473 shares $114.00 −6.0% since trade filed Jan 23, 2026 | Planned sale (10b5-1) | 2,473 | $114.00 | $282K | −6.0% | Jan 23, 2026 |
| Dec 24, 2025 | Coleman Sonia L (Officer) 2,431 shares $114.00 −6.0% since trade filed Dec 29, 2025 | Planned sale (10b5-1) | 2,431 | $114.00 | $277K | −6.0% | Dec 29, 2025 |
| Dec 12, 2025 | GORMAN JAMES P (Director) 18K shares $111.89 −4.3% since trade filed Dec 15, 2025 | Open-market buy | 18K | $111.89 | $2.0M | −4.3% | Dec 15, 2025 |
| Aug 25, 2025 | Coleman Sonia L (Officer) 1,971 shares $118.57 −9.7% since trade filed Aug 25, 2025 | Planned sale (10b5-1) | 1,971 | $118.57 | $234K | −9.7% | Aug 25, 2025 |
| May 13, 2025 | WOODFORD BRENT (Officer) 1,000 shares $110.85 −3.4% since trade filed May 13, 2025 | Discretionary sale | 1,000 | $110.85 | $111K | −3.4% | May 13, 2025 |
| Jan 22, 2025 | Coleman Sonia L (Officer) 689 shares $108.76 −1.5% since trade filed Jan 22, 2025 | Planned sale (10b5-1) | 689 | $108.76 | $75K | −1.5% | Jan 22, 2025 |
| Dec 17, 2024 | Coleman Sonia L (Officer) 3,078 shares $111.36 −3.8% since trade filed Dec 17, 2024 | Planned sale (10b5-1) | 3,078 | $111.36 | $343K | −3.8% | Dec 17, 2024 |
| Dec 11, 2024 | WOODFORD BRENT (Officer) 4,000 shares $114.49 −6.4% since trade filed Dec 12, 2024 | Discretionary sale | 4,000 | $114.49 | $458K | −6.4% | Dec 12, 2024 |
| Dec 11, 2024 | WOODFORD BRENT (Officer) 4,000 shares $114.99 −6.8% since trade filed Dec 12, 2024 | Discretionary sale | 4,000 | $114.99 | $460K | −6.8% | Dec 12, 2024 |
| Nov 22, 2024 | IGER ROBERT A (CEO) 69K shares $114.93 −6.8% since trade filed Nov 22, 2024 | Discretionary sale | 69K | $114.93 | $7.9M | −6.8% | Nov 22, 2024 |
| Nov 22, 2024 | IGER ROBERT A (CEO) 303K shares $114.49 −6.4% since trade filed Nov 22, 2024 | Discretionary sale | 303K | $114.49 | $35M | −6.4% | Nov 22, 2024 |
| Nov 20, 2024 | WOODFORD BRENT (Officer) 5,000 shares $113.62 −5.7% since trade filed Nov 21, 2024 | Discretionary sale | 5,000 | $113.62 | $568K | −5.7% | Nov 21, 2024 |
| Nov 11, 2024 | Coleman Sonia L (Officer) 2,798 shares $99.99 +7.1% since trade filed Nov 12, 2024 | Planned sale (10b5-1) | 2,798 | $99.99 | $280K | +7.1% | Nov 12, 2024 |
| Aug 8, 2024 | MCDONALD CALVIN (Director) 12K shares $85.06 +26.0% since trade filed Aug 9, 2024 | Open-market buy | 12K | $85.06 | $1.0M | +26.0% | Aug 9, 2024 |
| May 9, 2024 | Coleman Sonia L (Officer) 4,400 shares $106.00 +1.1% since trade filed May 9, 2024 | Discretionary sale | 4,400 | $106.00 | $466K | +1.1% | May 9, 2024 |
| May 8, 2024 | GORMAN JAMES P (Director) 20K shares $106.03 +1.0% since trade filed May 9, 2024 | Open-market buy | 20K | $106.03 | $2.1M | +1.0% | May 9, 2024 |
| Apr 1, 2024 | Coleman Sonia L (Officer) 1,857 shares $121.92 −12.1% since trade filed Apr 2, 2024 | Planned sale (10b5-1) | 1,857 | $121.92 | $226K | −12.1% | Apr 2, 2024 |
| Feb 15, 2024 | WOODFORD BRENT (Officer) 4,792 shares $112.50 −4.8% since trade filed Feb 20, 2024 | Discretionary sale | 4,792 | $112.50 | $539K | −4.8% | Feb 20, 2024 |
| Jan 2, 2024 | Coleman Sonia L (Officer) 898 shares $90.11 +18.9% since trade filed Jan 2, 2024 | Planned sale (10b5-1) | 898 | $90.11 | $81K | +18.9% | Jan 2, 2024 |
| Dec 18, 2023 | WOODFORD BRENT (Officer) 19K shares $92.99 +15.2% since trade filed Dec 19, 2023 | Discretionary sale | 19K | $92.99 | $1.7M | +15.2% | Dec 19, 2023 |
| Dec 7, 2023 | Chang Amy (Director) 333 shares $92.69 +15.6% since trade filed Dec 8, 2023 | Open-market buy | 333 | $92.69 | $31K | +15.6% | Dec 8, 2023 |
| Dec 7, 2023 | Chang Amy (Director) 745 shares $92.69 +15.6% since trade filed Dec 8, 2023 | Open-market buy | 745 | $92.69 | $69K | +15.6% | Dec 8, 2023 |
| Aug 1, 2023 | Coleman Sonia L (Officer) 959 shares $89.05 +20.3% since trade filed Aug 3, 2023 | Planned sale (10b5-1) | 959 | $89.05 | $85K | +20.3% | Aug 3, 2023 |
| Apr 25, 2023 | WOODFORD BRENT (Officer) 1,145 shares $99.16 +8.0% since trade filed Apr 25, 2023 | Discretionary sale | 1,145 | $99.16 | $114K | +8.0% | Apr 25, 2023 |
| Mar 21, 2023 | WOODFORD BRENT (Officer) 1,139 shares $95.21 +12.5% since trade filed Mar 22, 2023 | Discretionary sale | 1,139 | $95.21 | $108K | +12.5% | Mar 22, 2023 |
| Feb 21, 2023 | WOODFORD BRENT (Officer) 1,139 shares $103.44 +3.6% since trade filed Feb 22, 2023 | Discretionary sale | 1,139 | $103.44 | $118K | +3.6% | Feb 22, 2023 |
| Jan 24, 2023 | WOODFORD BRENT (Officer) 1,139 shares $105.71 +1.3% since trade filed Jan 25, 2023 | Discretionary sale | 1,139 | $105.71 | $120K | +1.3% | Jan 25, 2023 |
| Jan 12, 2023 | WOODFORD BRENT (Officer) 18K shares $98.46 +8.8% since trade filed Jan 13, 2023 | Discretionary sale | 18K | $98.46 | $1.8M | +8.8% | Jan 13, 2023 |
| Jan 12, 2023 | McCarthy Christine M (CFO) 43K shares $98.46 +8.8% since trade filed Jan 13, 2023 | Discretionary sale | 43K | $98.46 | $4.2M | +8.8% | Jan 13, 2023 |
| Aug 12, 2022 | WOODFORD BRENT (Officer) 3,000 shares $119.03 −10.0% since trade filed Aug 12, 2022 | Discretionary sale | 3,000 | $119.03 | $357K | −10.0% | Aug 12, 2022 |
| Mar 10, 2022 | WOODFORD BRENT (Officer) 226 shares $132.50 −19.2% since trade filed Mar 10, 2022 | Discretionary sale | 226 | $132.50 | $30K | −19.2% | Mar 10, 2022 |
| Jan 18, 2022 | McCarthy Christine M (CFO) 15K shares $151.54 −29.3% since trade filed Jan 18, 2022 | Discretionary sale | 15K | $151.54 | $2.3M | −29.3% | Jan 18, 2022 |
| Jan 14, 2022 | McCarthy Christine M (CFO) 10K shares $152.06 −29.6% since trade filed Jan 14, 2022 | Discretionary sale | 10K | $152.06 | $1.5M | −29.6% | Jan 14, 2022 |
| Jan 13, 2022 | McCarthy Christine M (CFO) 10K shares $158.00 −32.2% since trade filed Jan 14, 2022 | Discretionary sale | 10K | $158.00 | $1.6M | −32.2% | Jan 14, 2022 |
| Jan 12, 2022 | McCarthy Christine M (CFO) 10K shares $158.60 −32.5% since trade filed Jan 14, 2022 | Discretionary sale | 10K | $158.60 | $1.6M | −32.5% | Jan 14, 2022 |
| Jan 4, 2022 | WOODFORD BRENT (Officer) 2,868 shares $158.89 −32.6% since trade filed Jan 6, 2022 | Discretionary sale | 2,868 | $158.89 | $456K | −32.6% | Jan 6, 2022 |
| Aug 31, 2021 | Chapek Robert A (CEO) 11K shares $182.00 filed Sep 2, 2021 | Discretionary sale | 11K | $182.00 | $1.9M | – | Sep 2, 2021 |
| Aug 13, 2021 | WOODFORD BRENT (Officer) 4,000 shares $186.00 filed Aug 13, 2021 | Discretionary sale | 4,000 | $186.00 | $744K | – | Aug 13, 2021 |
| Aug 13, 2021 | WOODFORD BRENT (Officer) 4,000 shares $187.15 filed Aug 13, 2021 | Discretionary sale | 4,000 | $187.15 | $749K | – | Aug 13, 2021 |
| Jun 2, 2021 | ARNOLD SUSAN E (Director) 8,400 shares $177.75 filed Jun 3, 2021 | Discretionary sale | 8,400 | $177.75 | $1.5M | – | Jun 3, 2021 |
| Jun 1, 2021 | IGER ROBERT A (Officer) 13K shares $179.76 filed Jun 3, 2021 | Discretionary sale | 13K | $179.76 | $2.4M | – | Jun 3, 2021 |
| Jun 1, 2021 | IGER ROBERT A (Officer) 537K shares $179.20 filed Jun 3, 2021 | Discretionary sale | 537K | $179.20 | $96M | – | Jun 3, 2021 |
| Mar 8, 2021 | IGER ROBERT A (Officer) 49K shares $200.37 filed Mar 10, 2021 | Discretionary sale | 49K | $200.37 | $9.9M | – | Mar 10, 2021 |
| Mar 8, 2021 | IGER ROBERT A (Officer) 72K shares $201.13 filed Mar 10, 2021 | Discretionary sale | 72K | $201.13 | $14M | – | Mar 10, 2021 |
| Feb 24, 2021 | IGER ROBERT A (Officer) 196K shares $200.14 filed Feb 26, 2021 | Discretionary sale | 196K | $200.14 | $39M | – | Feb 26, 2021 |
| Feb 23, 2021 | IGER ROBERT A (Officer) 220K shares $195.39 filed Feb 25, 2021 | Discretionary sale | 220K | $195.39 | $43M | – | Feb 25, 2021 |
| Feb 18, 2021 | Mucha Zenia B. (Officer) 34K shares $183.12 filed Feb 19, 2021 | Discretionary sale | 34K | $183.12 | $6.2M | – | Feb 19, 2021 |
| Feb 16, 2021 | Parker Mary Jayne (Officer) 7,436 shares $185.60 filed Feb 18, 2021 | Discretionary sale | 7,436 | $185.60 | $1.4M | – | Feb 18, 2021 |
| Feb 8, 2021 | IGER ROBERT A (Officer) 220K shares $190.12 filed Feb 10, 2021 | Discretionary sale | 220K | $190.12 | $42M | – | Feb 10, 2021 |
| Feb 2, 2021 | IGER ROBERT A (Officer) 56K shares $175.24 filed Feb 4, 2021 | Discretionary sale | 56K | $175.24 | $9.8M | – | Feb 4, 2021 |
| Feb 2, 2021 | IGER ROBERT A (Officer) 181K shares $176.28 filed Feb 4, 2021 | Discretionary sale | 181K | $176.28 | $32M | – | Feb 4, 2021 |
| Jan 25, 2021 | McCarthy Christine M (CFO) 25K shares $172.00 filed Jan 27, 2021 | Discretionary sale | 25K | $172.00 | $4.3M | – | Jan 27, 2021 |
| Jan 22, 2021 | IGER ROBERT A (Officer) 16K shares $175.01 filed Jan 22, 2021 | Discretionary sale | 16K | $175.01 | $2.7M | – | Jan 22, 2021 |
| Jan 21, 2021 | IGER ROBERT A (Officer) 1,300 shares $175.00 filed Jan 22, 2021 | Discretionary sale | 1,300 | $175.00 | $228K | – | Jan 22, 2021 |
| Jan 20, 2021 | IGER ROBERT A (Officer) 72K shares $177.20 filed Jan 22, 2021 | Discretionary sale | 72K | $177.20 | $13M | – | Jan 22, 2021 |
| Jan 20, 2021 | IGER ROBERT A (Officer) 145K shares $176.40 filed Jan 22, 2021 | Discretionary sale | 145K | $176.40 | $26M | – | Jan 22, 2021 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
234 Forms 4, 3 years
1 filed late
0 amendments
2.7 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.