What the executives and directors of Walt Disney Company (The) actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| IGER ROBERT A Chief Executive Officer | CEO | 258.5K | — | — |
| WOODFORD BRENT EVP, Control, Fin Plan & Tax | Officer | 63K | — | — |
| Gutierrez Horacio E SEVP, CL&GAO | Officer | 53.4K | — | — |
| GORMAN JAMES P | Director | 48.6K | $2M | — |
| LAGOMASINO MARIA ELENA | Director | 37.7K | — | — |
| PARKER MARK G | Director | 29.6K | — | — |
| MCDONALD CALVIN | Director | 29.6K | — | — |
| Barra Mary T | Director | 27.8K | — | — |
| Froman Michael B. G. | Director | 24.2K | — | — |
| Rice Derica W | Director | 23.7K | — | — |
| Johnston Hugh F SEVP & Chief Financial Officer | CFO | 23.7K | — | — |
| Schake Kristina K Sr. EVP and Chief Comm Officer | Officer | 22.4K | — | — |
| CATZ SAFRA | Director | 19.3K | — | — |
| Chang Amy | Director | 16.8K | $99K | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-02-12 | Chang Amy (Director) | Open-market buy | 916 | $107.85 | $99K |
| 2026-01-22 | Coleman Sonia L (Officer) | Planned sale (10b5-1) | 2,473 | $114.00 | $282K |
| 2025-12-24 | Coleman Sonia L (Officer) | Planned sale (10b5-1) | 2,431 | $114.00 | $277K |
| 2025-12-12 | GORMAN JAMES P (Director) | Open-market buy | 18K | $111.89 | $2M |
| 2025-08-25 | Coleman Sonia L (Officer) | Planned sale (10b5-1) | 1,971 | $118.57 | $234K |
| 2025-05-13 | WOODFORD BRENT (Officer) | Discretionary sale | 1,000 | $110.85 | $111K |
| 2025-01-22 | Coleman Sonia L (Officer) | Planned sale (10b5-1) | 689 | $108.76 | $75K |
| 2024-12-17 | Coleman Sonia L (Officer) | Planned sale (10b5-1) | 3,078 | $111.36 | $343K |
| 2024-12-11 | WOODFORD BRENT (Officer) | Discretionary sale | 4,000 | $114.49 | $458K |
| 2024-12-11 | WOODFORD BRENT (Officer) | Discretionary sale | 4,000 | $114.99 | $460K |
| 2024-11-22 | IGER ROBERT A (CEO) | Discretionary sale | 69.1K | $114.93 | $7.9M |
| 2024-11-22 | IGER ROBERT A (CEO) | Discretionary sale | 303.3K | $114.49 | $34.7M |
| 2024-11-20 | WOODFORD BRENT (Officer) | Discretionary sale | 5,000 | $113.62 | $568K |
| 2024-11-11 | Coleman Sonia L (Officer) | Planned sale (10b5-1) | 2,798 | $99.99 | $280K |
| 2024-08-08 | MCDONALD CALVIN (Director) | Open-market buy | 11.8K | $85.06 | $1000K |
| 2024-05-09 | Coleman Sonia L (Officer) | Discretionary sale | 4,400 | $106.00 | $466K |
| 2024-05-08 | GORMAN JAMES P (Director) | Open-market buy | 20K | $106.03 | $2.1M |
| 2024-04-01 | Coleman Sonia L (Officer) | Planned sale (10b5-1) | 1,857 | $121.92 | $226K |
| 2024-02-15 | WOODFORD BRENT (Officer) | Discretionary sale | 4,792 | $112.50 | $539K |
| 2024-01-02 | Coleman Sonia L (Officer) | Planned sale (10b5-1) | 898 | $90.11 | $81K |
| 2023-12-18 | WOODFORD BRENT (Officer) | Discretionary sale | 18.8K | $92.99 | $1.7M |
| 2023-12-07 | Chang Amy (Director) | Open-market buy | 333 | $92.69 | $31K |
| 2023-12-07 | Chang Amy (Director) | Open-market buy | 745 | $92.69 | $69K |
| 2023-08-01 | Coleman Sonia L (Officer) | Planned sale (10b5-1) | 959 | $89.05 | $85K |
| 2023-04-25 | WOODFORD BRENT (Officer) | Discretionary sale | 1,145 | $99.16 | $114K |
| 2023-03-21 | WOODFORD BRENT (Officer) | Discretionary sale | 1,139 | $95.21 | $108K |
| 2023-02-21 | WOODFORD BRENT (Officer) | Discretionary sale | 1,139 | $103.44 | $118K |
| 2023-01-24 | WOODFORD BRENT (Officer) | Discretionary sale | 1,139 | $105.71 | $120K |
| 2023-01-12 | WOODFORD BRENT (Officer) | Discretionary sale | 18.1K | $98.46 | $1.8M |
| 2023-01-12 | McCarthy Christine M (CFO) | Discretionary sale | 42.5K | $98.46 | $4.2M |
| 2022-08-12 | WOODFORD BRENT (Officer) | Discretionary sale | 3,000 | $119.03 | $357K |
| 2022-03-10 | WOODFORD BRENT (Officer) | Discretionary sale | 226 | $132.50 | $30K |
| 2022-01-18 | McCarthy Christine M (CFO) | Discretionary sale | 15.3K | $151.54 | $2.3M |
| 2022-01-14 | McCarthy Christine M (CFO) | Discretionary sale | 10K | $152.06 | $1.5M |
| 2022-01-13 | McCarthy Christine M (CFO) | Discretionary sale | 10K | $158.00 | $1.6M |
| 2022-01-12 | McCarthy Christine M (CFO) | Discretionary sale | 10K | $158.60 | $1.6M |
| 2022-01-04 | WOODFORD BRENT (Officer) | Discretionary sale | 2,868 | $158.89 | $456K |
| 2021-08-31 | Chapek Robert A (CEO) | Discretionary sale | 10.6K | $182.00 | $1.9M |
| 2021-08-13 | WOODFORD BRENT (Officer) | Discretionary sale | 4,000 | $186.00 | $744K |
| 2021-08-13 | WOODFORD BRENT (Officer) | Discretionary sale | 4,000 | $187.15 | $749K |
| 2021-06-02 | ARNOLD SUSAN E (Director) | Discretionary sale | 8,400 | $177.75 | $1.5M |
| 2021-06-01 | IGER ROBERT A (Officer) | Discretionary sale | 13.3K | $179.76 | $2.4M |
| 2021-06-01 | IGER ROBERT A (Officer) | Discretionary sale | 537.3K | $179.20 | $96.3M |
| 2021-03-08 | IGER ROBERT A (Officer) | Discretionary sale | 49.4K | $200.37 | $9.9M |
| 2021-03-08 | IGER ROBERT A (Officer) | Discretionary sale | 71.6K | $201.13 | $14.4M |
| 2021-02-24 | IGER ROBERT A (Officer) | Discretionary sale | 196.2K | $200.14 | $39.3M |
| 2021-02-23 | IGER ROBERT A (Officer) | Discretionary sale | 220K | $195.39 | $43M |
| 2021-02-18 | Mucha Zenia B. (Officer) | Discretionary sale | 34K | $183.12 | $6.2M |
| 2021-02-16 | Parker Mary Jayne (Officer) | Discretionary sale | 7,436 | $185.60 | $1.4M |
| 2021-02-08 | IGER ROBERT A (Officer) | Discretionary sale | 220K | $190.12 | $41.8M |
| 2021-02-02 | IGER ROBERT A (Officer) | Discretionary sale | 56K | $175.24 | $9.8M |
| 2021-02-02 | IGER ROBERT A (Officer) | Discretionary sale | 181.2K | $176.28 | $31.9M |
| 2021-01-25 | McCarthy Christine M (CFO) | Discretionary sale | 25K | $172.00 | $4.3M |
| 2021-01-22 | IGER ROBERT A (Officer) | Discretionary sale | 15.6K | $175.01 | $2.7M |
| 2021-01-21 | IGER ROBERT A (Officer) | Discretionary sale | 1,300 | $175.00 | $228K |
| 2021-01-20 | IGER ROBERT A (Officer) | Discretionary sale | 72.4K | $177.20 | $12.8M |
| 2021-01-20 | IGER ROBERT A (Officer) | Discretionary sale | 145.1K | $176.40 | $25.6M |
| 2021-01-20 | IGER ROBERT A (Officer) | Discretionary sale | 260.5K | $175.30 | $45.7M |
| 2021-01-20 | McCarthy Christine M (CFO) | Discretionary sale | 5,000 | $177.24 | $886K |
| 2021-01-15 | McCarthy Christine M (CFO) | Discretionary sale | 4,139 | $173.00 | $716K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.