What the executives and directors of Domino's actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| WEINER RUSSELL J Chief Executive Officer | CEO | 56.6K | — | $3.6M |
| BALSON ANDREW | Director | 28.4K | — | — |
| GARCIA KELLY E EVP, Chief Tech & Data Ofcr | Officer | 17.6K | — | $6.7M |
| BRANDON DAVID | Director | 14.5K | — | — |
| JORDAN JOSEPH HUGH COO and President-Domino's US | COO | 13.3K | — | $1.7M |
| GARRIDO FRANK EVP, Chief Restaurant Officer | Officer | 9,685 | — | — |
| PRICE LISA V EVP, Chief Human Resources Ofc | Officer | 8,968 | — | — |
| Sandeep Reddy EVP, Chief Financial Officer | CFO | 8,889 | — | $1.4M |
| FEDERICO RICHARD L | Director | 7,576 | — | — |
| MULALLY RYAN K EVP, Gen'l Counsel, Secretary | Officer | 7,570 | — | — |
| D'ELIA ARTHUR P EVP, International | Officer | 6,363 | — | — |
| Cantor Diana F | Director | 6,319 | — | — |
| HEADEN CYNTHIA A EVP, Chief Supply Chain Offr | Officer | 6,208 | — | $990K |
| TRUMBULL KATHERINE E EVP, Chief Marketing Officer | Officer | 6,164 | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-07-22 | GARCIA KELLY E (Officer) | Discretionary sale | 290 | $323.18 | $94K |
| 2026-07-22 | GARCIA KELLY E (Officer) | Discretionary sale | 1,010 | $322.92 | $326K |
| 2026-07-22 | GARCIA KELLY E (Officer) | Discretionary sale | 1,161 | $322.84 | $375K |
| 2026-07-22 | GARCIA KELLY E (Officer) | Discretionary sale | 1,370 | $322.87 | $442K |
| 2026-07-22 | GARCIA KELLY E (Officer) | Discretionary sale | 1,540 | $322.88 | $497K |
| 2026-07-22 | GARCIA KELLY E (Officer) | Discretionary sale | 3,453 | $322.01 | $1.1M |
| 2026-07-22 | GARCIA KELLY E (Officer) | Discretionary sale | 3,606 | $320.80 | $1.2M |
| 2026-07-17 | WEINER RUSSELL J (CEO) | Planned sale (10b5-1) | 10.9K | $330.83 | $3.6M |
| 2026-07-16 | JORDAN JOSEPH HUGH (COO) | Planned sale (10b5-1) | 2,350 | $311.29 | $732K |
| 2026-07-16 | JORDAN JOSEPH HUGH (COO) | Planned sale (10b5-1) | 3,100 | $311.29 | $965K |
| 2026-07-09 | GARCIA KELLY E (Officer) | Planned sale (10b5-1) | 487 | $297.01 | $145K |
| 2026-06-11 | GARCIA KELLY E (Officer) | Planned sale (10b5-1) | 487 | $311.74 | $152K |
| 2026-05-21 | GARCIA KELLY E (Officer) | Planned sale (10b5-1) | 488 | $313.16 | $153K |
| 2026-04-30 | GARCIA KELLY E (Officer) | Planned sale (10b5-1) | 488 | $332.31 | $162K |
| 2026-03-13 | Sandeep Reddy (CFO) | Planned sale (10b5-1) | 307 | $396.50 | $122K |
| 2026-03-13 | HEADEN CYNTHIA A (Officer) | Planned sale (10b5-1) | 738 | $396.50 | $293K |
| 2026-03-13 | PARRISH JESSICA L (Other) | Planned sale (10b5-1) | 47 | $396.50 | $19K |
| 2026-03-12 | Sandeep Reddy (CFO) | Planned sale (10b5-1) | 253 | $391.69 | $99K |
| 2026-03-12 | PARRISH JESSICA L (Other) | Planned sale (10b5-1) | 47 | $391.69 | $18K |
| 2026-03-11 | Sandeep Reddy (CFO) | Planned sale (10b5-1) | 608 | $399.60 | $243K |
| 2026-03-11 | Sandeep Reddy (CFO) | Planned sale (10b5-1) | 2,351 | $399.60 | $939K |
| 2026-03-11 | HEADEN CYNTHIA A (Officer) | Planned sale (10b5-1) | 1,745 | $399.60 | $697K |
| 2026-03-11 | PARRISH JESSICA L (Other) | Planned sale (10b5-1) | 110 | $399.60 | $44K |
| 2026-03-11 | PARRISH JESSICA L (Other) | Planned sale (10b5-1) | 461 | $399.60 | $184K |
| 2025-12-16 | GARCIA KELLY E (Officer) | Discretionary sale | 4,870 | $434.06 | $2.1M |
| 2025-08-18 | GOLDMAN JAMES A (Director) | Discretionary sale | 300 | $452.00 | $136K |
| 2025-08-18 | GOLDMAN JAMES A (Director) | Discretionary sale | 700 | $451.28 | $316K |
| 2025-05-01 | BALLARD ANDY (Director) | Discretionary sale | 413 | $483.42 | $200K |
| 2025-04-30 | GOLDMAN JAMES A (Director) | Discretionary sale | 385 | $484.79 | $187K |
| 2025-04-02 | Sandeep Reddy (CFO) | Planned sale (10b5-1) | 399 | $462.18 | $184K |
| 2025-03-17 | HEADEN CYNTHIA A (Officer) | Planned sale (10b5-1) | 244 | $450.00 | $110K |
| 2025-03-13 | MORRIS KEVIN SCOTT (Officer) | Discretionary sale | 1,086 | $437.00 | $475K |
| 2025-03-13 | MORRIS KEVIN SCOTT (Officer) | Discretionary sale | 4,330 | $437.00 | $1.9M |
| 2025-03-12 | Sandeep Reddy (CFO) | Planned sale (10b5-1) | 253 | $433.56 | $110K |
| 2025-03-12 | HEADEN CYNTHIA A (Officer) | Planned sale (10b5-1) | 887 | $433.56 | $385K |
| 2025-03-11 | Sandeep Reddy (CFO) | Planned sale (10b5-1) | 452 | $443.20 | $200K |
| 2025-03-11 | Sandeep Reddy (CFO) | Planned sale (10b5-1) | 625 | $443.20 | $277K |
| 2025-03-11 | GARCIA KELLY E (Officer) | Discretionary sale | 528 | $437.23 | $231K |
| 2025-03-11 | GARCIA KELLY E (Officer) | Discretionary sale | 1,576 | $435.96 | $687K |
| 2025-03-03 | BALSON ANDREW (Director) | Discretionary sale | 100 | $494.18 | $49K |
| 2025-03-03 | BALSON ANDREW (Director) | Discretionary sale | 300 | $490.24 | $147K |
| 2025-03-03 | BALSON ANDREW (Director) | Discretionary sale | 375 | $489.33 | $183K |
| 2025-03-03 | BALSON ANDREW (Director) | Discretionary sale | 1,000 | $491.29 | $491K |
| 2025-03-03 | BALSON ANDREW (Director) | Discretionary sale | 1,850 | $493.81 | $914K |
| 2025-03-03 | BALSON ANDREW (Director) | Discretionary sale | 2,375 | $492.60 | $1.2M |
| 2025-02-26 | GOLDMAN JAMES A (Director) | Discretionary sale | 341 | $471.13 | $161K |
| 2025-02-26 | GOLDMAN JAMES A (Director) | Discretionary sale | 341 | $475.89 | $162K |
| 2025-02-26 | GOLDMAN JAMES A (Director) | Discretionary sale | 682 | $473.79 | $323K |
| 2024-11-15 | MORRIS KEVIN SCOTT (Officer) | Discretionary sale | 2,646 | $459.00 | $1.2M |
| 2024-11-11 | Cantor Diana F (Director) | Discretionary sale | 3,000 | $455.53 | $1.4M |
| 2024-11-11 | MORRIS KEVIN SCOTT (Officer) | Discretionary sale | 200 | $459.00 | $92K |
| 2024-11-04 | GOLDMAN JAMES A (Director) | Discretionary sale | 531 | $430.00 | $228K |
| 2024-11-01 | HEADEN CYNTHIA A (Officer) | Planned sale (10b5-1) | 350 | $430.00 | $151K |
| 2024-10-15 | BALSON ANDREW (Director) | Discretionary sale | 3,000 | $429.43 | $1.3M |
| 2024-10-15 | BALSON ANDREW (Director) | Discretionary sale | 3,970 | $427.39 | $1.7M |
| 2024-08-15 | BALLARD ANDY (Director) | Discretionary sale | 214 | $446.04 | $95K |
| 2024-06-03 | GARCIA KELLY E (Officer) | Discretionary sale | 2,200 | $523.00 | $1.2M |
| 2024-05-01 | PARRISH JESSICA L (Other) | Discretionary sale | 400 | $524.18 | $210K |
| 2024-05-01 | GARRIDO FRANK (Officer) | Discretionary sale | 470 | $521.45 | $245K |
| 2024-04-29 | WEINER RUSSELL J (CEO) | Planned sale (10b5-1) | 46 | $533.75 | $25K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.