Gen Digital insider activity
What the executives and directors of Gen Digital actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$23M
net open-market flow, 12 m
2 open-market buys, 12 m
3.8%
of sale value on 10b5-1 plans, 12 m
154 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 64 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Oct 6, 2026 | Hoskins Roche L Talbott | 13K |
| Sep 9, 2026 | BRANDT ERIC | 27K |
| Sep 9, 2026 | Denzel Nora | 9,072 |
| Sep 9, 2026 | Chrystal John C | 9,072 |
| Sep 9, 2026 | Barsamian Sue | 27K |
| Sep 9, 2026 | Smith Sherrese M | 11K |
| Sep 9, 2026 | HEATH EMILY | 9,072 |
| Sep 9, 2026 | Baudis Pavel | 12K |
| Sep 9, 2026 | Vlcek Ondrej | 12K |
| Sep 1, 2026 | Vlcek Ondrej | 128 |
| Aug 15, 2026 | Witteveen Travis Michael | 440 |
| Jun 1, 2026 | Vlcek Ondrej | 128 |
| May 8, 2026 | Pilette Vincent | 1.5M |
| May 8, 2026 | KO BRYAN SEUK | 417K |
| May 8, 2026 | DERSE NATALIE MARIE | 511K |
| May 1, 2026 | Pilette Vincent | 118K |
| May 1, 2026 | KO BRYAN SEUK | 34K |
| May 1, 2026 | DERSE NATALIE MARIE | 42K |
| Mar 1, 2026 | Vlcek Ondrej | 128 |
| Feb 15, 2026 | Pilette Vincent | 795 |
| Feb 15, 2026 | KO BRYAN SEUK | 905 |
| Feb 15, 2026 | DERSE NATALIE MARIE | 794 |
| Dec 1, 2025 | Vlcek Ondrej | 128 |
| Nov 1, 2025 | Vlcek Ondrej | 19K |
| Sep 9, 2025 | BRANDT ERIC | 29K |
| Sep 9, 2025 | Denzel Nora | 8,822 |
| Sep 9, 2025 | Chrystal John C | 11K |
| Sep 9, 2025 | Barsamian Sue | 29K |
| Sep 9, 2025 | Smith Sherrese M | 11K |
| Sep 9, 2025 | HEATH EMILY | 8,822 |
| Sep 9, 2025 | Baudis Pavel | 12K |
| Sep 9, 2025 | Vlcek Ondrej | 11K |
| Jun 1, 2025 | Dangeard Frank E | 145 |
| May 16, 2025 | Pilette Vincent | 339K |
| May 16, 2025 | KO BRYAN SEUK | 89K |
| May 16, 2025 | DERSE NATALIE MARIE | 93K |
| May 15, 2025 | Chrystal John C | 2,901 |
| May 2, 2025 | Pilette Vincent | 833K |
| May 2, 2025 | KO BRYAN SEUK | 223K |
| May 2, 2025 | DERSE NATALIE MARIE | 247K |
| May 1, 2025 | Vlcek Ondrej | 14K |
| Mar 1, 2025 | Dangeard Frank E | 145 |
| Feb 15, 2025 | Pilette Vincent | 989 |
| Feb 15, 2025 | KO BRYAN SEUK | 1,170 |
| Feb 15, 2025 | DERSE NATALIE MARIE | 989 |
| Dec 1, 2024 | Dangeard Frank E | 145 |
| Sep 12, 2024 | BRANDT ERIC | 37K |
| Sep 12, 2024 | Dangeard Frank E | 18K |
| Sep 12, 2024 | Barsamian Sue | 37K |
| Sep 12, 2024 | Baudis Pavel | 14K |
| Sep 10, 2024 | Feld Peter A | 12K |
| Sep 10, 2024 | Denzel Nora | 10K |
| Sep 10, 2024 | Smith Sherrese M | 14K |
| Sep 10, 2024 | HEATH EMILY | 10K |
| May 10, 2024 | Pilette Vincent | 973K |
| May 10, 2024 | KO BRYAN SEUK | 290K |
| May 10, 2024 | DERSE NATALIE MARIE | 309K |
| May 1, 2024 | Pilette Vincent | 93K |
| May 1, 2024 | KO BRYAN SEUK | 20K |
| May 1, 2024 | DERSE NATALIE MARIE | 25K |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 859K |
| Vested / exercised | 1.1M |
| Bought on market | 8,000 |
| Withheld for tax | 760K |
| Planned sales (10b5-1) | 28K |
| Discretionary sales | 775K |
| Gifts | 18K |
| Kept | 408K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Vlcek Ondrej | 3.5M | 3.3M | 96.7 |
| Pilette Vincent | 938K | 1.7M | 183.2 |
| Witteveen Travis Michael | 497K | 467K | 94 |
Who holds what
the 14 largest holdings of 15| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Vlcek Ondrej Last trade Aug 27, 2026 | Director | 3.3M | – | $20M | net selling over the year: 0 months buying, 3 months selling | Aug 27, 2026 |
| Pilette Vincent CEO, Pres. & Chair Last trade Aug 19, 2024 | CEO | 1.7M | – | – | Aug 19, 2024 | |
| KO BRYAN SEUK COO, CLO and Secretary Last trade Sep 4, 2026 | COO | 744K | – | $866K | net selling over the year: 0 months buying, 1 month selling | Sep 4, 2026 |
| DERSE NATALIE MARIE CFO Last trade Feb 17, 2026 | CFO | 662K | – | $19K | net selling over the year: 0 months buying, 1 month selling | Feb 17, 2026 |
| Witteveen Travis Michael Head of Products and Portfolio Last trade Nov 2, 2026 | Officer | 467K | – | $1.8M | net selling over the year: 0 months buying, 2 months selling | Nov 2, 2026 |
| Dangeard Frank E | Director | 185K | – | – | – | |
| Barsamian Sue | Director | 118K | – | – | – | |
| Feld Peter A Last trade May 15, 2024 | Director | 98K | – | – | May 15, 2024 | |
| BRANDT ERIC | Director | 96K | – | – | – | |
| Smith Sherrese M | Director | 83K | – | – | – | |
| HEATH EMILY | Director | 76K | – | – | – | |
| Denzel Nora Last trade May 16, 2025 | Director | 53K | – | – | May 16, 2025 | |
| Baudis Pavel | Director | 43K | – | – | – | |
| Chrystal John C Last trade Jun 4, 2026 | Director | 40K | $217K | – | net buying over the year: 2 months buying, 0 months selling | Jun 4, 2026 |
Open-market trade log
the 60 most recent of 2,602| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Nov 2, 2026 | Witteveen Travis Michael (Officer) 30K shares $29.75 +0.0% since trade filed Nov 4, 2026 | Discretionary sale | 30K | $29.75 | $892K | +0.0% | Nov 4, 2026 |
| Sep 4, 2026 | KO BRYAN SEUK (COO) 28K shares $30.67 −3.0% since trade filed Sep 9, 2026 | Planned sale (10b5-1) | 28K | $30.67 | $866K | −3.0% | Sep 9, 2026 |
| Aug 27, 2026 | Vlcek Ondrej (Director) 200K shares $30.00 −0.8% since trade filed Aug 28, 2026 | Discretionary sale | 200K | $30.00 | $6.0M | −0.8% | Aug 28, 2026 |
| Aug 25, 2026 | Vlcek Ondrej (Director) 152K shares $29.00 +2.6% since trade filed Aug 27, 2026 | Discretionary sale | 152K | $29.00 | $4.4M | +2.6% | Aug 27, 2026 |
| Aug 21, 2026 | Vlcek Ondrej (Director) 47K shares $29.00 +2.6% since trade filed Aug 25, 2026 | Discretionary sale | 47K | $29.00 | $1.4M | +2.6% | Aug 25, 2026 |
| Aug 19, 2026 | Vlcek Ondrej (Director) 100K shares $28.00 +6.3% since trade filed Aug 21, 2026 | Discretionary sale | 100K | $28.00 | $2.8M | +6.3% | Aug 21, 2026 |
| Aug 17, 2026 | Witteveen Travis Michael (Officer) 440 shares $28.06 +6.0% since trade filed Aug 19, 2026 | Discretionary sale | 440 | $28.06 | $12K | +6.0% | Aug 19, 2026 |
| Aug 10, 2026 | Witteveen Travis Michael (Officer) 30K shares $29.42 +1.1% since trade filed Aug 12, 2026 | Discretionary sale | 30K | $29.42 | $883K | +1.1% | Aug 12, 2026 |
| Jun 10, 2026 | Vlcek Ondrej (Director) 100K shares $24.78 +20.0% since trade filed Jun 12, 2026 | Discretionary sale | 100K | $24.78 | $2.5M | +20.0% | Jun 12, 2026 |
| Jun 4, 2026 | Chrystal John C (Director) 3,000 shares $27.06 +10.0% since trade filed Jun 5, 2026 | Open-market buy | 3,000 | $27.06 | $81K | +10.0% | Jun 5, 2026 |
| Feb 17, 2026 | DERSE NATALIE MARIE (CFO) 794 shares $23.62 +26.0% since trade filed Feb 19, 2026 | Discretionary sale | 794 | $23.62 | $19K | +26.0% | Feb 19, 2026 |
| Dec 10, 2025 | Vlcek Ondrej (Director) 114K shares $27.12 +9.7% since trade filed Dec 12, 2025 | Discretionary sale | 114K | $27.12 | $3.1M | +9.7% | Dec 12, 2025 |
| Nov 13, 2025 | Chrystal John C (Director) 5,000 shares $27.14 +9.6% since trade filed Nov 14, 2025 | Open-market buy | 5,000 | $27.14 | $136K | +9.6% | Nov 14, 2025 |
| Aug 13, 2025 | Chrystal John C (Director) 10K shares $32.10 −7.3% since trade filed Aug 15, 2025 | Open-market buy | 10K | $32.10 | $321K | −7.3% | Aug 15, 2025 |
| Aug 13, 2025 | KO BRYAN SEUK (Officer) 41K shares $32.00 −7.0% since trade filed Aug 15, 2025 | Discretionary sale | 41K | $32.00 | $1.3M | −7.0% | Aug 15, 2025 |
| May 16, 2025 | Denzel Nora (Director) 32K shares $28.76 +3.4% since trade filed May 19, 2025 | Discretionary sale | 32K | $28.76 | $910K | +3.4% | May 19, 2025 |
| Feb 18, 2025 | DERSE NATALIE MARIE (CFO) 989 shares $27.74 +7.3% since trade filed Feb 19, 2025 | Discretionary sale | 989 | $27.74 | $27K | +7.3% | Feb 19, 2025 |
| Nov 26, 2024 | KO BRYAN SEUK (Officer) 10K shares $30.58 −2.7% since trade filed Nov 29, 2024 | Planned sale (10b5-1) | 10K | $30.58 | $319K | −2.7% | Nov 29, 2024 |
| Nov 26, 2024 | KO BRYAN SEUK (Officer) 38K shares $30.58 −2.7% since trade filed Nov 29, 2024 | Planned sale (10b5-1) | 38K | $30.58 | $1.2M | −2.7% | Nov 29, 2024 |
| Aug 19, 2024 | Pilette Vincent (CEO) 179K shares $25.54 +16.5% since trade filed Aug 21, 2024 | Discretionary sale | 179K | $25.54 | $4.6M | +16.5% | Aug 21, 2024 |
| May 15, 2024 | Feld Peter A (Director) 39K shares $24.89 +19.5% since trade filed May 16, 2024 | Discretionary sale | 39K | $24.89 | $975K | +19.5% | May 16, 2024 |
| May 15, 2024 | Feld Peter A (Director) 303K shares $24.89 +19.5% since trade filed May 16, 2024 | Discretionary sale | 303K | $24.89 | $7.5M | +19.5% | May 16, 2024 |
| May 14, 2024 | Feld Peter A (Director) 86K shares $24.44 +21.7% since trade filed May 16, 2024 | Discretionary sale | 86K | $24.44 | $2.1M | +21.7% | May 16, 2024 |
| May 14, 2024 | Feld Peter A (Director) 664K shares $24.44 +21.7% since trade filed May 16, 2024 | Discretionary sale | 664K | $24.44 | $16M | +21.7% | May 16, 2024 |
| May 14, 2024 | DERSE NATALIE MARIE (CFO) 170K shares $24.31 +22.4% since trade filed May 16, 2024 | Discretionary sale | 170K | $24.31 | $4.1M | +22.4% | May 16, 2024 |
| Feb 16, 2024 | DERSE NATALIE MARIE (CFO) 1,221 shares $21.32 +39.5% since trade filed Feb 21, 2024 | Discretionary sale | 1,221 | $21.32 | $26K | +39.5% | Feb 21, 2024 |
| May 17, 2023 | Vlcek Ondrej (Officer) 300K shares $15.79 +88.4% since trade filed May 19, 2023 | Open-market buy | 300K | $15.79 | $4.7M | +88.4% | May 19, 2023 |
| Feb 16, 2023 | DERSE NATALIE MARIE (CFO) 1,033 shares $21.10 +41.0% since trade filed Feb 21, 2023 | Discretionary sale | 1,033 | $21.10 | $22K | +41.0% | Feb 21, 2023 |
| Sep 15, 2022 | (Officer) 456K shares $21.91 +35.8% since trade filed Sep 20, 2022 | Open-market buy | 456K | $21.91 | $10M | +35.8% | Sep 20, 2022 |
| Jun 15, 2022 | Feld Peter A (Director) 500K shares $22.03 +35.0% since trade filed Jun 15, 2022 | Open-market buy | 500K | $22.03 | $11M | +35.0% | Jun 15, 2022 |
| Jun 14, 2022 | Feld Peter A (Director) 138K shares $22.02 +35.1% since trade filed Jun 15, 2022 | Open-market buy | 138K | $22.02 | $3.0M | +35.1% | Jun 15, 2022 |
| Jun 14, 2022 | Feld Peter A (Director) 462K shares $22.02 +35.1% since trade filed Jun 15, 2022 | Open-market buy | 462K | $22.02 | $10M | +35.1% | Jun 15, 2022 |
| Jun 13, 2022 | Feld Peter A (Director) 253K shares $22.38 +32.9% since trade filed Jun 15, 2022 | Open-market buy | 253K | $22.38 | $5.7M | +32.9% | Jun 15, 2022 |
| Jun 13, 2022 | Feld Peter A (Director) 1.1M shares $22.38 +32.9% since trade filed Jun 15, 2022 | Open-market buy | 1.1M | $22.38 | $26M | +32.9% | Jun 15, 2022 |
| Feb 16, 2022 | DERSE NATALIE MARIE (CFO) 966 shares $28.94 +2.8% since trade filed Feb 18, 2022 | Discretionary sale | 966 | $28.94 | $28K | +2.8% | Feb 18, 2022 |
| Aug 16, 2021 | DERSE NATALIE MARIE (CFO) 895 shares $26.23 filed Aug 17, 2021 | Discretionary sale | 895 | $26.23 | $23K | – | Aug 17, 2021 |
| May 18, 2021 | Feld Peter A (Director) 1,408 shares $26.53 filed May 19, 2021 | Discretionary sale | 1,408 | $26.53 | $37K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 2,113 shares $26.44 filed May 19, 2021 | Discretionary sale | 2,113 | $26.44 | $56K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 7,219 shares $26.53 filed May 19, 2021 | Discretionary sale | 7,219 | $26.53 | $192K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 9,558 shares $26.53 filed May 19, 2021 | Discretionary sale | 9,558 | $26.53 | $254K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 9,912 shares $26.53 filed May 19, 2021 | Discretionary sale | 9,912 | $26.53 | $263K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 11K shares $26.44 filed May 19, 2021 | Discretionary sale | 11K | $26.44 | $286K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 12K shares $26.53 filed May 19, 2021 | Discretionary sale | 12K | $26.53 | $307K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 14K shares $26.53 filed May 19, 2021 | Discretionary sale | 14K | $26.53 | $360K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 14K shares $26.44 filed May 19, 2021 | Discretionary sale | 14K | $26.44 | $379K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 15K shares $26.44 filed May 19, 2021 | Discretionary sale | 15K | $26.44 | $393K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 17K shares $26.53 filed May 19, 2021 | Discretionary sale | 17K | $26.53 | $459K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 17K shares $26.44 filed May 19, 2021 | Discretionary sale | 17K | $26.44 | $459K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 20K shares $26.44 filed May 19, 2021 | Discretionary sale | 20K | $26.44 | $539K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 26K shares $26.44 filed May 19, 2021 | Discretionary sale | 26K | $26.44 | $686K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 33K shares $26.53 filed May 19, 2021 | Discretionary sale | 33K | $26.53 | $882K | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 50K shares $26.44 filed May 19, 2021 | Discretionary sale | 50K | $26.44 | $1.3M | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 96K shares $26.53 filed May 19, 2021 | Discretionary sale | 96K | $26.53 | $2.6M | – | May 19, 2021 |
| May 18, 2021 | Feld Peter A (Director) 144K shares $26.44 filed May 19, 2021 | Discretionary sale | 144K | $26.44 | $3.8M | – | May 19, 2021 |
| May 17, 2021 | Feld Peter A (Director) 1,190 shares $26.10 filed May 19, 2021 | Discretionary sale | 1,190 | $26.10 | $31K | – | May 19, 2021 |
| May 17, 2021 | Feld Peter A (Director) 4,366 shares $26.10 filed May 19, 2021 | Discretionary sale | 4,366 | $26.10 | $114K | – | May 19, 2021 |
| May 17, 2021 | Feld Peter A (Director) 6,100 shares $26.10 filed May 19, 2021 | Discretionary sale | 6,100 | $26.10 | $159K | – | May 19, 2021 |
| May 17, 2021 | Feld Peter A (Director) 8,076 shares $26.10 filed May 19, 2021 | Discretionary sale | 8,076 | $26.10 | $211K | – | May 19, 2021 |
| May 17, 2021 | Feld Peter A (Director) 8,376 shares $26.10 filed May 19, 2021 | Discretionary sale | 8,376 | $26.10 | $219K | – | May 19, 2021 |
| May 17, 2021 | Feld Peter A (Director) 9,786 shares $26.10 filed May 19, 2021 | Discretionary sale | 9,786 | $26.10 | $255K | – | May 19, 2021 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
98 Forms 4, 3 years
5 filed late
2 amendments
2 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.