What the executives and directors of General Mills actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| HARMENING JEFFREY L Chairman of the Board & CEO | CEO | 637.4K | — | — |
| Bruce Kofi A Chief Financial Officer | CFO | 256.3K | — | — |
| ODLAND STEPHEN A | Director | 184.8K | — | — |
| Montemayor Jaime Chief Technology Officer | Officer | 179.7K | — | — |
| Nudi Jonathon Group President | Officer | 155.4K | — | — |
| Williams-Roll Jacqueline Chief Human Resources Officer | Officer | 144.3K | — | $883K |
| Walker Sean N Group President | Officer | 100.6K | — | — |
| THISSEN KAREN WILSON General Counsel & Secretary | Officer | 95.5K | — | — |
| McNabb Dana M Chief Operating Officer | COO | 92.9K | — | — |
| Fernandez Ricardo Segment President | Officer | 82.6K | — | $276K |
| CLARK R KERRY | Director | 61.9K | — | — |
| Gallagher Paul Joseph Chief Supply Chain Officer | Officer | 60K | — | $72K |
| HENRY MARIA | Director | 52.3K | — | — |
| Sharma Pankaj MN Segment President | Officer | 47K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-13 | Williams-Roll Jacqueline (Officer) | Discretionary sale | 10K | $33.97 | $340K |
| 2026-05-12 | Williams-Roll Jacqueline (Officer) | Discretionary sale | 10K | $34.27 | $343K |
| 2026-05-12 | Fernandez Ricardo (Officer) | Discretionary sale | 7,995 | $34.50 | $276K |
| 2025-12-19 | Gallagher Paul Joseph (Officer) | Discretionary sale | 1,500 | $48.15 | $72K |
| 2025-09-19 | Williams-Roll Jacqueline (Officer) | Discretionary sale | 4,000 | $50.04 | $200K |
| 2025-05-15 | Sharma Pankaj MN (Officer) | Discretionary sale | 3,643 | $54.12 | $197K |
| 2025-03-07 | HARMENING JEFFREY L (CEO) | Planned sale (10b5-1) | 11.4K | $65.00 | $740K |
| 2024-12-20 | Gallagher Paul Joseph (Officer) | Discretionary sale | 1,041 | $64.50 | $67K |
| 2024-11-15 | SASTRE MARIA (Director) | Discretionary sale | 1,000 | $63.66 | $64K |
| 2024-10-23 | HARMENING JEFFREY L (CEO) | Planned sale (10b5-1) | 46.5K | $68.61 | $3.2M |
| 2024-10-15 | Pallot Mark A (Officer) | Discretionary sale | 1,007 | $71.28 | $72K |
| 2024-10-15 | Pallot Mark A (Officer) | Discretionary sale | 2,251 | $71.25 | $160K |
| 2024-10-15 | Pallot Mark A (Officer) | Discretionary sale | 4,825 | $71.29 | $344K |
| 2024-09-27 | Nudi Jonathon (Officer) | Discretionary sale | 9,647 | $74.39 | $718K |
| 2024-09-20 | Sharma Pankaj MN (Officer) | Discretionary sale | 2,325 | $74.63 | $174K |
| 2024-05-13 | Shaffer Werner Lanette (Officer) | Discretionary sale | 710 | $70.57 | $50K |
| 2024-03-22 | Nudi Jonathon (Officer) | Discretionary sale | 10K | $69.21 | $692K |
| 2024-02-22 | MORIKIS JOHN G (Director) | Discretionary sale | 55 | $65.76 | $4K |
| 2024-01-29 | Nudi Jonathon (Officer) | Discretionary sale | 7,671 | $64.15 | $492K |
| 2024-01-24 | HARMENING JEFFREY L (CEO) | Planned sale (10b5-1) | 60.1K | $64.44 | $3.9M |
| 2023-05-17 | Cordani David (Director) | Discretionary sale | 8,675 | $89.55 | $777K |
| 2023-05-16 | Pallot Mark A (Officer) | Discretionary sale | 4,081 | $90.32 | $369K |
| 2023-05-12 | Benson Jodi J (Officer) | Discretionary sale | 3,009 | $90.60 | $273K |
| 2023-05-05 | Williams-Roll Jacqueline (Officer) | Discretionary sale | 18.5K | $89.47 | $1.7M |
| 2023-04-04 | Quam Bethany C. (Officer) | Discretionary sale | 2,321 | $85.85 | $199K |
| 2023-04-04 | Quam Bethany C. (Officer) | Discretionary sale | 5,024 | $85.89 | $432K |
| 2023-04-04 | Quam Bethany C. (Officer) | Discretionary sale | 6,568 | $85.81 | $564K |
| 2023-04-04 | Quam Bethany C. (Officer) | Discretionary sale | 7,821 | $85.89 | $672K |
| 2023-03-29 | Nudi Jonathon (Officer) | Discretionary sale | 8,030 | $85.33 | $685K |
| 2023-01-11 | Nudi Jonathon (Officer) | Discretionary sale | 10.9K | $84.49 | $920K |
| 2023-01-09 | Walker Sean N (Officer) | Discretionary sale | 27.2K | $84.87 | $2.3M |
| 2023-01-06 | Pallot Mark A (Officer) | Discretionary sale | 922 | $85.99 | $79K |
| 2023-01-06 | Pallot Mark A (Officer) | Discretionary sale | 1,033 | $85.99 | $89K |
| 2022-11-22 | OGrady Shawn P (Officer) | Discretionary sale | 20K | $82.50 | $1.7M |
| 2022-11-11 | Cordani David (Director) | Discretionary sale | 26.1K | $76.18 | $2M |
| 2022-11-09 | OGrady Shawn P (Officer) | Discretionary sale | 32.1K | $80.50 | $2.6M |
| 2022-10-31 | Benson Jodi J (Officer) | Discretionary sale | 8,682 | $82.00 | $712K |
| 2022-10-28 | Benson Jodi J (Officer) | Discretionary sale | 9,008 | $81.55 | $735K |
| 2022-09-30 | Nudi Jonathon (Officer) | Discretionary sale | 25.9K | $77.50 | $2M |
| 2022-09-23 | Williams-Roll Jacqueline (Officer) | Discretionary sale | 10K | $79.11 | $795K |
| 2022-09-22 | OGrady Shawn P (Officer) | Discretionary sale | 470 | $80.58 | $38K |
| 2022-09-22 | OGrady Shawn P (Officer) | Discretionary sale | 15.1K | $80.57 | $1.2M |
| 2022-09-21 | HARMENING JEFFREY L (CEO) | Discretionary sale | 37.9K | $80.00 | $3M |
| 2022-08-04 | Benson Jodi J (Officer) | Discretionary sale | 15.7K | $75.25 | $1.2M |
| 2022-07-06 | McNabb Dana M (Officer) | Discretionary sale | 5,425 | $76.16 | $413K |
| 2022-07-06 | McNabb Dana M (Officer) | Discretionary sale | 5,568 | $76.15 | $424K |
| 2022-06-30 | Walker Sean N (Officer) | Discretionary sale | 29.5K | $75.00 | $2.2M |
| 2022-06-30 | Pallot Mark A (Officer) | Discretionary sale | 957 | $74.66 | $71K |
| 2022-06-30 | Pallot Mark A (Officer) | Discretionary sale | 1,298 | $74.66 | $97K |
| 2022-04-20 | OGrady Shawn P (Officer) | Discretionary sale | 43.6K | $71.90 | $3.1M |
| 2022-04-05 | OGrady Shawn P (Officer) | Discretionary sale | 27.2K | $69.50 | $1.9M |
| 2022-04-01 | Williams-Roll Jacqueline (Officer) | Discretionary sale | 10.9K | $68.62 | $749K |
| 2022-01-10 | Quam Bethany C. (Officer) | Discretionary sale | 5,455 | $69.04 | $377K |
| 2022-01-10 | Quam Bethany C. (Officer) | Discretionary sale | 9,000 | $69.01 | $621K |
| 2022-01-10 | Pallot Mark A (Officer) | Discretionary sale | 1,410 | $69.31 | $98K |
| 2022-01-07 | McNabb Dana M (Officer) | Discretionary sale | 808 | $68.89 | $56K |
| 2022-01-07 | McNabb Dana M (Officer) | Discretionary sale | 2,689 | $68.90 | $185K |
| 2022-01-07 | McNabb Dana M (Officer) | Discretionary sale | 4,501 | $68.90 | $310K |
| 2022-01-07 | McNabb Dana M (Officer) | Discretionary sale | 12.7K | $68.84 | $877K |
| 2022-01-06 | Benson Jodi J (Officer) | Discretionary sale | 9,127 | $68.91 | $629K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.