What the executives and directors of Alphabet actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.

The tape: three years of insider trades

Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling. The share count changed 20-for-1 on Jul 18, 2022, so prices and share counts reported before then are restated to today's basis here; otherwise the tape would show a step the shares never took.

The 347 routine events on the chart, as a list

Date	Insider	Shares
Sep 14, 2026	DOERR L JOHN	1
Sep 14, 2026	CHAVEZ R. MARTIN	1
Sep 14, 2026	Hennessy John L.	1
Sep 14, 2026	WALKER JOHN KENT	82
Sep 14, 2026	Shriram Kavitark Ram	1
Sep 14, 2026	Washington Robin L	1
Sep 14, 2026	Porat Ruth	82
Sep 14, 2026	Ferguson Roger W. Jr.	1
Sep 14, 2026	Pichai Sundar	131
Sep 14, 2026	ARNOLD FRANCES	12
Sep 14, 2026	Ashkenazi Anat	82
Sep 14, 2026	Schindler Philipp	104
Sep 14, 2026	Saraci Marsida	6
Sep 1, 2026	CHAVEZ R. MARTIN	1,181
Sep 1, 2026	Schindler Philipp	295
Aug 25, 2026	WALKER JOHN KENT	1,639
Aug 25, 2026	Porat Ruth	1,639
Aug 25, 2026	Pichai Sundar	3,703
Aug 25, 2026	Ashkenazi Anat	1,781
Aug 25, 2026	Schindler Philipp	2,015
Aug 25, 2026	Saraci Marsida	446
Aug 7, 2026	Sergey Brin	673K
Aug 5, 2026	Hennessy John L.	3,476
Jul 25, 2026	WALKER JOHN KENT	1,640
Jul 25, 2026	Porat Ruth	1,640
Jul 25, 2026	Pichai Sundar	3,702
Jul 25, 2026	Ashkenazi Anat	1,781
Jul 25, 2026	Schindler Philipp	2,014
Jul 25, 2026	Saraci Marsida	465
Jul 1, 2026	WALKER JOHN KENT	21K
Jul 1, 2026	DOERR L JOHN	980
Jul 1, 2026	CHAVEZ R. MARTIN	980
Jul 1, 2026	Hennessy John L.	1,400
Jul 1, 2026	Shriram Kavitark Ram	980
Jul 1, 2026	Washington Robin L	980
Jul 1, 2026	Ferguson Roger W. Jr.	980
Jul 1, 2026	ARNOLD FRANCES	980
Jul 1, 2026	Saraci Marsida	2,016
Jun 25, 2026	WALKER JOHN KENT	11K
Jun 25, 2026	Porat Ruth	11K
Jun 25, 2026	Pichai Sundar	3,702
Jun 25, 2026	Ashkenazi Anat	10K
Jun 25, 2026	Schindler Philipp	14K
Jun 25, 2026	Saraci Marsida	426
Jun 15, 2026	DOERR L JOHN	2
Jun 15, 2026	CHAVEZ R. MARTIN	2
Jun 15, 2026	Hennessy John L.	1
Jun 15, 2026	WALKER JOHN KENT	94
Jun 15, 2026	Shriram Kavitark Ram	2
Jun 15, 2026	Washington Robin L	2
Jun 15, 2026	Porat Ruth	94
Jun 15, 2026	Ferguson Roger W. Jr.	3
Jun 15, 2026	Pichai Sundar	137
Jun 15, 2026	ARNOLD FRANCES	2
Jun 15, 2026	Ashkenazi Anat	93
Jun 15, 2026	Schindler Philipp	119
Jun 15, 2026	Saraci Marsida	4
May 29, 2026	Shriram Kavitark Ram	175K
May 25, 2026	WALKER JOHN KENT	1,639
May 25, 2026	Porat Ruth	1,639

The 60 most recent of 347.

Where the shares went, last 12 months

Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price. The share count changed 20-for-1 on Jul 18, 2022, so share counts reported before then are restated to today's basis here.

The chart, in numbers

Flow	Shares
From holdings	1.9M
Granted	2.6M
Vested / exercised	2.8M
Withheld for tax	1.3M
Planned sales (10b5-1)	514K
Gifts	5.1M
Other out	397K

Skin in the game

Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades. The share count changed 20-for-1 on Jul 18, 2022, so share counts reported before then are restated to today's basis here.

The chart, in numbers

Insider	Start of the window	Latest reported	Indexed, start = 100
DOERR L JOHN	3,120	1,433	45.9
Pichai Sundar	1.8M	207K	11.4
Sergey Brin	380M	359M	94.4
Shriram Kavitark Ram	1.2M	1,433	0.1

“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles. The share count changed 20-for-1 on Jul 18, 2022. This table prints prices and share counts as they were filed, on the basis of the day, while the charts above are on today's; “Since trade” puts the filed price on today's basis first, which is why it does not divide into the price beside it.

Filing hygiene

How to read this

A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.

Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.

Every number on this page comes from Forms 3, 4 and 5 filed with the SEC. The insider export runs on its own schedule, so it can be a few days behind the rest of the site; the date below says how far it goes. Browse the source filings on SEC EDGAR. Data through Sep 18, 2026