Hasbro insider activity
What the executives and directors of Hasbro actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$50M
net open-market flow, 12 m
0 open-market buys, 12 m
0%
of sale value on 10b5-1 plans, 12 m
1,610 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 104 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Aug 26, 2026 | Hamren Elizabeth | 1,500 |
| Aug 15, 2026 | Barbacovi Holly | 8,616 |
| Aug 15, 2026 | Hight John | 8,906 |
| Jul 28, 2026 | KILPIN TIMOTHY J. | 10K |
| Jun 11, 2026 | Gersh Lisa | 2,224 |
| Jun 11, 2026 | GIBEAU FRANK D | 2,224 |
| Jun 11, 2026 | Cochran Hope F | 2,224 |
| Jun 11, 2026 | Stoddart Richard S | 2,224 |
| Jun 11, 2026 | Richie Laurel | 2,224 |
| Jun 11, 2026 | HARRIS DARIN S | 2,224 |
| Jun 11, 2026 | Hamren Elizabeth | 2,224 |
| Jun 11, 2026 | Vernon Carla | 2,224 |
| Jun 11, 2026 | Mahoney Owen | 2,224 |
| Jun 11, 2026 | Bowser Douglas S | 2,224 |
| May 17, 2026 | Bunge Jason M | 2,506 |
| May 17, 2026 | KILPIN TIMOTHY J. | 5,939 |
| May 17, 2026 | GOETTER GINA M | 9,796 |
| Mar 16, 2026 | Sibley Tarrant L. | 8,422 |
| Mar 16, 2026 | GOETTER GINA M | 21K |
| Mar 16, 2026 | Cocks Christian P | 56K |
| Mar 16, 2026 | Barbacovi Holly | 6,918 |
| Mar 16, 2026 | Hight John | 11K |
| Mar 16, 2026 | Bunge Jason M | 4,540 |
| Mar 14, 2026 | KILPIN TIMOTHY J. | 2,791 |
| Mar 14, 2026 | Sibley Tarrant L. | 2,071 |
| Mar 14, 2026 | GOETTER GINA M | 4,201 |
| Mar 14, 2026 | Cocks Christian P | 14K |
| Mar 14, 2026 | Barbacovi Holly | 1,354 |
| Mar 14, 2026 | Hight John | 2,068 |
| Mar 14, 2026 | Bunge Jason M | 1,019 |
| Mar 7, 2026 | KILPIN TIMOTHY J. | 4,710 |
| Mar 7, 2026 | Sibley Tarrant L. | 3,086 |
| Mar 7, 2026 | GOETTER GINA M | 7,442 |
| Mar 7, 2026 | Cocks Christian P | 17K |
| Mar 7, 2026 | Bunge Jason M | 2,325 |
| Feb 26, 2026 | Cocks Christian P | 204K |
| Feb 24, 2026 | Sibley Tarrant L. | 1,680 |
| Feb 20, 2026 | KILPIN TIMOTHY J. | 19K |
| Feb 20, 2026 | Sibley Tarrant L. | 29K |
| Feb 20, 2026 | Cocks Christian P | 142K |
| Feb 12, 2026 | Sibley Tarrant L. | 15K |
| Feb 12, 2026 | Cocks Christian P | 182K |
| Jan 19, 2026 | Vernon Carla | 750 |
| Jan 19, 2026 | Bowser Douglas S | 750 |
| Aug 15, 2025 | Barbacovi Holly | 7,196 |
| Aug 15, 2025 | Hight John | 7,286 |
| May 21, 2025 | Stone West Mary E | 2,611 |
| May 21, 2025 | Gersh Lisa | 2,611 |
| May 21, 2025 | GIBEAU FRANK D | 2,611 |
| May 21, 2025 | Cochran Hope F | 2,611 |
| May 21, 2025 | Stoddart Richard S | 2,611 |
| May 21, 2025 | Richie Laurel | 2,611 |
| May 21, 2025 | HARRIS DARIN S | 2,611 |
| May 21, 2025 | Hamren Elizabeth | 2,611 |
| May 21, 2025 | Mahoney Owen | 2,611 |
| May 17, 2025 | KILPIN TIMOTHY J. | 6,448 |
| May 17, 2025 | GOETTER GINA M | 11K |
| Mar 14, 2025 | KILPIN TIMOTHY J. | 18K |
| Mar 14, 2025 | Sibley Tarrant L. | 13K |
| Mar 14, 2025 | GOETTER GINA M | 25K |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 267K |
| Vested / exercised | 403K |
| Withheld for tax | 162K |
| Discretionary sales | 497K |
| Gifts | 1,500 |
| Kept | 9,241 |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| GOETTER GINA M | 108K | 80K | 73.6 |
| Sibley Tarrant L. | 34K | 64K | 191.3 |
| KILPIN TIMOTHY J. | 68K | 54K | 79.5 |
| Thomson Roberta K | 51K | 49K | 95.1 |
Who holds what
the 14 largest holdings of 23| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Cocks Christian P Chief Executive Officer Last trade Feb 26, 2026 | CEO | 322K | – | $39M | net selling over the year: 0 months buying, 1 month selling | Feb 26, 2026 |
| GOETTER GINA M EVP & CFO Last trade Jul 31, 2026 | CFO | 80K | – | $3.1M | net selling over the year: 0 months buying, 2 months selling | Jul 31, 2026 |
| Williams Cynthia W President, WOTC | Officer | 75K | – | – | – | |
| Sibley Tarrant L. EVP, CLO and Corp Secretary Last trade Feb 12, 2026 | Officer | 64K | – | $1.6M | net selling over the year: 0 months buying, 1 month selling | Feb 12, 2026 |
| KILPIN TIMOTHY J. President, Toy, Lic & Ent Last trade Jul 28, 2026 | Officer | 64K | – | $2.7M | net selling over the year: 0 months buying, 2 months selling | Jul 28, 2026 |
| Thomson Roberta K Chief Communications Officer Last trade Aug 28, 2025 | Officer | 49K | – | – | Aug 28, 2025 | |
| Stoddart Richard S | Director | 44K | – | – | – | |
| Bunge Jason M Chief Marketing Officer Last trade Feb 12, 2026 | Officer | 41K | – | $252K | net selling over the year: 0 months buying, 1 month selling | Feb 12, 2026 |
| Hight John President, WOTC Last trade Aug 19, 2026 | Officer | 39K | – | $2.5M | net selling over the year: 0 months buying, 2 months selling | Aug 19, 2026 |
| Gersh Lisa | Director | 38K | – | – | – | |
| Barbacovi Holly Chief People Officer Last trade Aug 31, 2026 | Officer | 37K | – | $914K | net selling over the year: 0 months buying, 2 months selling | Aug 31, 2026 |
| Austin Matthew Edward EVP & Chief Revenue Officer Last trade Nov 29, 2024 | Officer | 37K | – | – | Nov 29, 2024 | |
| Atkinson Najuma EVP & Chief People Officer | Officer | 36K | – | – | – | |
| Stone West Mary E | Director | 21K | – | – | – |
Open-market trade log
the 60 most recent of 808| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Aug 31, 2026 | Barbacovi Holly (Officer) 5,057 shares $94.20 +0.0% since trade filed Sep 1, 2026 | Discretionary sale | 5,057 | $94.20 | $476K | +0.0% | Sep 1, 2026 |
| Aug 19, 2026 | Hight John (Officer) 12K shares $94.63 −0.5% since trade filed Aug 19, 2026 | Discretionary sale | 12K | $94.63 | $1.1M | −0.5% | Aug 19, 2026 |
| Aug 17, 2026 | Hight John (Officer) 11K shares $96.29 −2.2% since trade filed Aug 18, 2026 | Discretionary sale | 11K | $96.29 | $1.1M | −2.2% | Aug 18, 2026 |
| Aug 7, 2026 | Hamren Elizabeth (Director) 1,975 shares $92.84 +1.5% since trade filed Aug 13, 2026 late | Discretionary sale | 1,975 | $92.84 | $183K | +1.5% | Aug 13, 2026 late |
| Aug 4, 2026 | Hamren Elizabeth (Director) 989 shares $90.42 +4.2% since trade filed Aug 13, 2026 late | Discretionary sale | 989 | $90.42 | $89K | +4.2% | Aug 13, 2026 late |
| Jul 31, 2026 | GOETTER GINA M (CFO) 8,265 shares $93.96 +0.3% since trade filed Jul 31, 2026 | Discretionary sale | 8,265 | $93.96 | $777K | +0.3% | Jul 31, 2026 |
| Jul 30, 2026 | Hight John (Officer) 3,186 shares $93.71 +0.5% since trade filed Jul 30, 2026 | Discretionary sale | 3,186 | $93.71 | $299K | +0.5% | Jul 30, 2026 |
| Jul 28, 2026 | KILPIN TIMOTHY J. (Officer) 10K shares $92.00 +2.4% since trade filed Jul 29, 2026 | Discretionary sale | 10K | $92.00 | $920K | +2.4% | Jul 29, 2026 |
| Jul 28, 2026 | KILPIN TIMOTHY J. (Officer) 10K shares $94.25 −0.1% since trade filed Jul 29, 2026 | Discretionary sale | 10K | $94.25 | $942K | −0.1% | Jul 29, 2026 |
| Jul 28, 2026 | GOETTER GINA M (CFO) 11K shares $95.45 −1.3% since trade filed Jul 29, 2026 | Discretionary sale | 11K | $95.45 | $1.0M | −1.3% | Jul 29, 2026 |
| Feb 26, 2026 | Cocks Christian P (CEO) 5,200 shares $100.85 −6.6% since trade filed Mar 2, 2026 | Discretionary sale | 5,200 | $100.85 | $524K | −6.6% | Mar 2, 2026 |
| Feb 26, 2026 | Cocks Christian P (CEO) 191K shares $100.32 −6.1% since trade filed Mar 2, 2026 | Discretionary sale | 191K | $100.32 | $19M | −6.1% | Mar 2, 2026 |
| Feb 20, 2026 | Barbacovi Holly (Officer) 4,337 shares $100.98 −6.7% since trade filed Feb 23, 2026 | Discretionary sale | 4,337 | $100.98 | $438K | −6.7% | Feb 23, 2026 |
| Feb 13, 2026 | KILPIN TIMOTHY J. (Officer) 7,773 shares $103.00 −8.5% since trade filed Feb 17, 2026 | Discretionary sale | 7,773 | $103.00 | $801K | −8.5% | Feb 17, 2026 |
| Feb 12, 2026 | Sibley Tarrant L. (Officer) 15K shares $104.98 −10.3% since trade filed Feb 13, 2026 | Discretionary sale | 15K | $104.98 | $1.6M | −10.3% | Feb 13, 2026 |
| Feb 12, 2026 | GOETTER GINA M (CFO) 12K shares $103.46 −9.0% since trade filed Feb 13, 2026 | Discretionary sale | 12K | $103.46 | $1.3M | −9.0% | Feb 13, 2026 |
| Feb 12, 2026 | Cocks Christian P (CEO) 2,844 shares $103.54 −9.0% since trade filed Feb 17, 2026 | Discretionary sale | 2,844 | $103.54 | $294K | −9.0% | Feb 17, 2026 |
| Feb 12, 2026 | Cocks Christian P (CEO) 4,493 shares $106.48 −11.5% since trade filed Feb 17, 2026 | Discretionary sale | 4,493 | $106.48 | $478K | −11.5% | Feb 17, 2026 |
| Feb 12, 2026 | Cocks Christian P (CEO) 73K shares $105.40 −10.6% since trade filed Feb 17, 2026 | Discretionary sale | 73K | $105.40 | $7.7M | −10.6% | Feb 17, 2026 |
| Feb 12, 2026 | Cocks Christian P (CEO) 101K shares $102.63 −8.2% since trade filed Feb 17, 2026 | Discretionary sale | 101K | $102.63 | $10M | −8.2% | Feb 17, 2026 |
| Feb 12, 2026 | Bunge Jason M (Officer) 2,380 shares $106.03 −11.2% since trade filed Feb 13, 2026 | Discretionary sale | 2,380 | $106.03 | $252K | −11.2% | Feb 13, 2026 |
| Nov 10, 2025 | Cochran Hope F (Director) 4,000 shares $77.24 +22.0% since trade filed Nov 12, 2025 | Discretionary sale | 4,000 | $77.24 | $309K | +22.0% | Nov 12, 2025 |
| Aug 28, 2025 | Thomson Roberta K (Officer) 2,500 shares $81.13 +16.1% since trade filed Aug 28, 2025 | Discretionary sale | 2,500 | $81.13 | $203K | +16.1% | Aug 28, 2025 |
| Aug 27, 2025 | KILPIN TIMOTHY J. (Officer) 8,557 shares $81.44 +15.7% since trade filed Aug 27, 2025 | Discretionary sale | 8,557 | $81.44 | $697K | +15.7% | Aug 27, 2025 |
| Aug 21, 2025 | Cocks Christian P (CEO) 8,800 shares $78.97 +19.3% since trade filed Aug 22, 2025 | Discretionary sale | 8,800 | $78.97 | $695K | +19.3% | Aug 22, 2025 |
| Aug 21, 2025 | Cocks Christian P (CEO) 19K shares $78.90 +19.4% since trade filed Aug 22, 2025 | Discretionary sale | 19K | $78.90 | $1.5M | +19.4% | Aug 22, 2025 |
| Aug 14, 2025 | Thomson Roberta K (Officer) 1,002 shares $79.81 +18.0% since trade filed Aug 18, 2025 | Discretionary sale | 1,002 | $79.81 | $80K | +18.0% | Aug 18, 2025 |
| Nov 29, 2024 | Austin Matthew Edward (Officer) 1,718 shares $65.07 +44.8% since trade filed Dec 2, 2024 | Discretionary sale | 1,718 | $65.07 | $112K | +44.8% | Dec 2, 2024 |
| May 29, 2024 | Sibley Tarrant L. (Officer) 13K shares $60.26 +56.3% since trade filed May 31, 2024 | Discretionary sale | 13K | $60.26 | $783K | +56.3% | May 31, 2024 |
| Apr 25, 2022 | BURNS MICHAEL RAYMOND (Director) 2,500 shares $87.70 +7.4% since trade filed Apr 25, 2022 | Open-market buy | 2,500 | $87.70 | $219K | +7.4% | Apr 25, 2022 |
| Apr 21, 2022 | Cocks Christian P (CEO) 1,302 shares $88.76 +6.1% since trade filed Apr 22, 2022 | Open-market buy | 1,302 | $88.76 | $116K | +6.1% | Apr 22, 2022 |
| Apr 21, 2022 | Cocks Christian P (CEO) 8,800 shares $89.71 +5.0% since trade filed Apr 22, 2022 | Open-market buy | 8,800 | $89.71 | $789K | +5.0% | Apr 22, 2022 |
| Jan 4, 2022 | Sibley Tarrant L. (Officer) 2,000 shares $105.00 −10.3% since trade filed Jan 4, 2022 | Discretionary sale | 2,000 | $105.00 | $210K | −10.3% | Jan 4, 2022 |
| Nov 23, 2021 | Courtney Thomas J Jr. (Officer) 6,500 shares $100.53 −6.3% since trade filed Nov 23, 2021 | Discretionary sale | 6,500 | $100.53 | $653K | −6.3% | Nov 23, 2021 |
| Nov 19, 2021 | Courtney Thomas J Jr. (Officer) 9,186 shares $100.00 −5.8% since trade filed Nov 23, 2021 | Discretionary sale | 9,186 | $100.00 | $919K | −5.8% | Nov 23, 2021 |
| Nov 17, 2021 | Sibley Tarrant L. (Officer) 5,498 shares $100.83 −6.6% since trade filed Nov 18, 2021 | Discretionary sale | 5,498 | $100.83 | $554K | −6.6% | Nov 18, 2021 |
| Nov 8, 2021 | Thomas Deborah (CFO) 6,798 shares $95.86 −1.7% since trade filed Nov 10, 2021 | Discretionary sale | 6,798 | $95.86 | $652K | −1.7% | Nov 10, 2021 |
| Nov 8, 2021 | Thomas Deborah (CFO) 14K shares $96.23 −2.1% since trade filed Nov 10, 2021 | Discretionary sale | 14K | $96.23 | $1.3M | −2.1% | Nov 10, 2021 |
| Aug 12, 2021 | Hogg Michael (Officer) 2,000 shares $99.27 filed Jan 18, 2022 late | Discretionary sale | 2,000 | $99.27 | $199K | – | Jan 18, 2022 late |
| Aug 11, 2021 | Hogg Michael (Officer) 820 shares $99.37 filed Jan 18, 2022 late | Discretionary sale | 820 | $99.37 | $81K | – | Jan 18, 2022 late |
| Aug 11, 2021 | Hogg Michael (Officer) 2,180 shares $98.29 filed Jan 18, 2022 late | Discretionary sale | 2,180 | $98.29 | $214K | – | Jan 18, 2022 late |
| Jul 29, 2021 | Nyman Eric (COO) 11K shares $100.08 filed Jul 30, 2021 | Discretionary sale | 11K | $100.08 | $1.1M | – | Jul 30, 2021 |
| Jul 28, 2021 | GOLDNER BRIAN (CEO) 31K shares $102.37 filed Jul 30, 2021 | Discretionary sale | 31K | $102.37 | $3.2M | – | Jul 30, 2021 |
| Jul 28, 2021 | GOLDNER BRIAN (CEO) 74K shares $101.56 filed Jul 30, 2021 | Discretionary sale | 74K | $101.56 | $7.5M | – | Jul 30, 2021 |
| Jul 28, 2021 | GOLDNER BRIAN (CEO) 106K shares $100.30 filed Jul 30, 2021 | Discretionary sale | 106K | $100.30 | $11M | – | Jul 30, 2021 |
| May 28, 2021 | HASSENFELD ALAN G (Other) 45 shares $96.43 filed Jun 1, 2021 | Discretionary sale | 45 | $96.43 | $4K | – | Jun 1, 2021 |
| May 28, 2021 | HASSENFELD ALAN G (Other) 47 shares $96.43 filed Jun 1, 2021 | Discretionary sale | 47 | $96.43 | $5K | – | Jun 1, 2021 |
| May 28, 2021 | HASSENFELD ALAN G (Other) 15K shares $95.69 filed Jun 1, 2021 | Discretionary sale | 15K | $95.69 | $1.5M | – | Jun 1, 2021 |
| May 28, 2021 | HASSENFELD ALAN G (Other) 16K shares $95.69 filed Jun 1, 2021 | Discretionary sale | 16K | $95.69 | $1.5M | – | Jun 1, 2021 |
| May 27, 2021 | HASSENFELD ALAN G (Other) 75K shares $95.01 filed May 28, 2021 | Discretionary sale | 75K | $95.01 | $7.1M | – | May 28, 2021 |
| May 26, 2021 | HASSENFELD ALAN G (Other) 2,909 shares $95.00 filed May 28, 2021 | Discretionary sale | 2,909 | $95.00 | $276K | – | May 28, 2021 |
| May 26, 2021 | HASSENFELD ALAN G (Other) 3,567 shares $95.00 filed May 28, 2021 | Discretionary sale | 3,567 | $95.00 | $339K | – | May 28, 2021 |
| May 21, 2021 | HASSENFELD ALAN G (Director) 21K shares $95.03 filed May 24, 2021 | Discretionary sale | 21K | $95.03 | $2.0M | – | May 24, 2021 |
| May 21, 2021 | HASSENFELD ALAN G (Director) 23K shares $95.02 filed May 24, 2021 | Discretionary sale | 23K | $95.02 | $2.2M | – | May 24, 2021 |
| May 20, 2021 | HASSENFELD ALAN G (Director) 8,016 shares $95.00 filed May 24, 2021 | Discretionary sale | 8,016 | $95.00 | $762K | – | May 24, 2021 |
| May 20, 2021 | HASSENFELD ALAN G (Director) 9,475 shares $95.00 filed May 24, 2021 | Discretionary sale | 9,475 | $95.00 | $900K | – | May 24, 2021 |
| May 18, 2021 | HASSENFELD ALAN G (Director) 75K shares $85.75 filed May 20, 2021 | Discretionary sale | 75K | $85.75 | $6.4M | – | May 20, 2021 |
| May 18, 2021 | HASSENFELD ALAN G (Director) 75K shares $95.75 filed May 24, 2021 late | Discretionary sale | 75K | $95.75 | $7.2M | – | May 24, 2021 late |
| May 17, 2021 | HASSENFELD ALAN G (Director) 75K shares $95.18 filed May 18, 2021 | Discretionary sale | 75K | $95.18 | $7.1M | – | May 18, 2021 |
| May 17, 2021 | HASSENFELD ALAN G (Director) 75K shares $95.19 filed May 18, 2021 | Discretionary sale | 75K | $95.19 | $7.1M | – | May 18, 2021 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
169 Forms 4, 3 years
3 filed late
3 amendments
2 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.