What the executives and directors of Hasbro actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Cocks Christian P Chief Executive Officer | CEO | 322.4K | — | $40.8M |
| GOETTER GINA M EVP & CFO | CFO | 79.8K | — | $3.1M |
| Williams Cynthia W President, WOTC | Officer | 75.4K | — | — |
| Hight John President, WOTC | Officer | 67.6K | — | $299K |
| Sibley Tarrant L. EVP, CLO and Corp Secretary | Officer | 64.3K | — | $1.6M |
| KILPIN TIMOTHY J. President, Toy, Lic & Ent | Officer | 64.2K | — | $3.4M |
| Thomson Roberta K Chief Communications Officer | Officer | 48.8K | — | $283K |
| Barbacovi Holly Chief People Officer | Officer | 48.4K | — | $438K |
| Stoddart Richard S | Director | 44.3K | — | — |
| Bunge Jason M Chief Marketing Officer | Officer | 41.3K | — | $252K |
| Gersh Lisa | Director | 37.5K | — | — |
| Austin Matthew Edward EVP & Chief Revenue Officer | Officer | 36.8K | — | — |
| Atkinson Najuma EVP & Chief People Officer | Officer | 35.8K | — | — |
| Stone West Mary E | Director | 21.1K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-07-31 | GOETTER GINA M (CFO) | Discretionary sale | 8,265 | $93.96 | $777K |
| 2026-07-30 | Hight John (Officer) | Discretionary sale | 3,186 | $93.71 | $299K |
| 2026-07-28 | KILPIN TIMOTHY J. (Officer) | Discretionary sale | 10K | $92.00 | $920K |
| 2026-07-28 | KILPIN TIMOTHY J. (Officer) | Discretionary sale | 10K | $94.25 | $942K |
| 2026-07-28 | GOETTER GINA M (CFO) | Discretionary sale | 11K | $95.45 | $1M |
| 2026-02-26 | Cocks Christian P (CEO) | Discretionary sale | 5,200 | $100.85 | $524K |
| 2026-02-26 | Cocks Christian P (CEO) | Discretionary sale | 191.2K | $100.32 | $19.2M |
| 2026-02-20 | Barbacovi Holly (Officer) | Discretionary sale | 4,337 | $100.98 | $438K |
| 2026-02-13 | KILPIN TIMOTHY J. (Officer) | Discretionary sale | 7,773 | $103.00 | $801K |
| 2026-02-12 | Sibley Tarrant L. (Officer) | Discretionary sale | 15.1K | $104.98 | $1.6M |
| 2026-02-12 | GOETTER GINA M (CFO) | Discretionary sale | 12.4K | $103.46 | $1.3M |
| 2026-02-12 | Cocks Christian P (CEO) | Discretionary sale | 2,844 | $103.54 | $294K |
| 2026-02-12 | Cocks Christian P (CEO) | Discretionary sale | 4,493 | $106.48 | $478K |
| 2026-02-12 | Cocks Christian P (CEO) | Discretionary sale | 73.3K | $105.40 | $7.7M |
| 2026-02-12 | Cocks Christian P (CEO) | Discretionary sale | 100.9K | $102.63 | $10.4M |
| 2026-02-12 | Bunge Jason M (Officer) | Discretionary sale | 2,380 | $106.03 | $252K |
| 2025-11-10 | Cochran Hope F (Director) | Discretionary sale | 4,000 | $77.24 | $309K |
| 2025-08-28 | Thomson Roberta K (Officer) | Discretionary sale | 2,500 | $81.13 | $203K |
| 2025-08-27 | KILPIN TIMOTHY J. (Officer) | Discretionary sale | 8,557 | $81.44 | $697K |
| 2025-08-21 | Cocks Christian P (CEO) | Discretionary sale | 8,800 | $78.97 | $695K |
| 2025-08-21 | Cocks Christian P (CEO) | Discretionary sale | 19K | $78.90 | $1.5M |
| 2025-08-14 | Thomson Roberta K (Officer) | Discretionary sale | 1,002 | $79.81 | $80K |
| 2024-11-29 | Austin Matthew Edward (Officer) | Discretionary sale | 1,718 | $65.07 | $112K |
| 2024-05-29 | Sibley Tarrant L. (Officer) | Discretionary sale | 13K | $60.26 | $783K |
| 2022-04-25 | BURNS MICHAEL RAYMOND (Director) | Open-market buy | 2,500 | $87.70 | $219K |
| 2022-04-21 | Cocks Christian P (CEO) | Open-market buy | 1,302 | $88.76 | $116K |
| 2022-04-21 | Cocks Christian P (CEO) | Open-market buy | 8,800 | $89.71 | $789K |
| 2022-01-04 | Sibley Tarrant L. (Officer) | Discretionary sale | 2,000 | $105.00 | $210K |
| 2021-11-23 | Courtney Thomas J Jr. (Officer) | Discretionary sale | 6,500 | $100.53 | $653K |
| 2021-11-19 | Courtney Thomas J Jr. (Officer) | Discretionary sale | 9,186 | $100.00 | $919K |
| 2021-11-17 | Sibley Tarrant L. (Officer) | Discretionary sale | 5,498 | $100.83 | $554K |
| 2021-11-08 | Thomas Deborah (CFO) | Discretionary sale | 6,798 | $95.86 | $652K |
| 2021-11-08 | Thomas Deborah (CFO) | Discretionary sale | 14K | $96.23 | $1.3M |
| 2021-08-12 | Hogg Michael (Officer) | Discretionary sale | 2,000 | $99.27 | $199K |
| 2021-08-11 | Hogg Michael (Officer) | Discretionary sale | 820 | $99.37 | $81K |
| 2021-08-11 | Hogg Michael (Officer) | Discretionary sale | 2,180 | $98.29 | $214K |
| 2021-07-29 | Nyman Eric (COO) | Discretionary sale | 11.4K | $100.08 | $1.1M |
| 2021-07-28 | GOLDNER BRIAN (CEO) | Discretionary sale | 31K | $102.37 | $3.2M |
| 2021-07-28 | GOLDNER BRIAN (CEO) | Discretionary sale | 73.7K | $101.56 | $7.5M |
| 2021-07-28 | GOLDNER BRIAN (CEO) | Discretionary sale | 105.6K | $100.30 | $10.6M |
| 2021-05-28 | HASSENFELD ALAN G (Other) | Discretionary sale | 45 | $96.43 | $4K |
| 2021-05-28 | HASSENFELD ALAN G (Other) | Discretionary sale | 47 | $96.43 | $5K |
| 2021-05-28 | HASSENFELD ALAN G (Other) | Discretionary sale | 15.4K | $95.69 | $1.5M |
| 2021-05-28 | HASSENFELD ALAN G (Other) | Discretionary sale | 16K | $95.69 | $1.5M |
| 2021-05-27 | HASSENFELD ALAN G (Other) | Discretionary sale | 75K | $95.01 | $7.1M |
| 2021-05-26 | HASSENFELD ALAN G (Other) | Discretionary sale | 2,909 | $95.00 | $276K |
| 2021-05-26 | HASSENFELD ALAN G (Other) | Discretionary sale | 3,567 | $95.00 | $339K |
| 2021-05-21 | HASSENFELD ALAN G (Director) | Discretionary sale | 21.5K | $95.03 | $2M |
| 2021-05-21 | HASSENFELD ALAN G (Director) | Discretionary sale | 23K | $95.02 | $2.2M |
| 2021-05-20 | HASSENFELD ALAN G (Director) | Discretionary sale | 8,016 | $95.00 | $762K |
| 2021-05-20 | HASSENFELD ALAN G (Director) | Discretionary sale | 9,475 | $95.00 | $900K |
| 2021-05-18 | HASSENFELD ALAN G (Director) | Discretionary sale | 75K | $85.75 | $6.4M |
| 2021-05-18 | HASSENFELD ALAN G (Director) | Discretionary sale | 75K | $95.75 | $7.2M |
| 2021-05-17 | HASSENFELD ALAN G (Director) | Discretionary sale | 75K | $95.18 | $7.1M |
| 2021-05-17 | HASSENFELD ALAN G (Director) | Discretionary sale | 75K | $95.19 | $7.1M |
| 2021-05-14 | HASSENFELD ALAN G (Director) | Discretionary sale | 75K | $96.41 | $7.2M |
| 2021-05-10 | Frascotti John (Director) | Discretionary sale | 1,454 | $101.03 | $147K |
| 2021-05-07 | BRONFIN KENNETH A (Director) | Discretionary sale | 3,000 | $99.30 | $298K |
| 2021-05-07 | Frascotti John (Director) | Discretionary sale | 3,810 | $99.75 | $380K |
| 2021-05-06 | Frascotti John (Director) | Discretionary sale | 15.9K | $99.76 | $1.6M |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.