What the executives and directors of HP Inc. actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| BUFFETT WARREN E | 10% owner | 97.9M | — | — |
| BERKSHIRE HATHAWAY INC | 10% owner | 97.9M | — | — |
| LORES ENRIQUE President and CEO | CEO | 1.2M | — | $2M |
| Jacobs Julie M Chief Legal Officer and GC | Officer | 297.5K | — | — |
| Tran Tuan Pres Imaging Prtng & Solutions | Officer | 201.1K | — | — |
| MYERS MARIE Chief Financial Officer | CFO | 133.3K | — | — |
| PARKHILL KAREN L Chief Financial Officer | CFO | 114.8K | — | — |
| Bergh Charles V | Director | 94.5K | — | — |
| Citrino Mary Anne | Director | 78.4K | — | $834K |
| ALVAREZ AIDA | Director | 67.1K | — | — |
| CHO ALEX President, Personal Systems | Officer | 64.7K | — | — |
| McQuarrie David P. Chief Commercial Officer | Officer | 60.6K | — | $1.1M |
| BENNETT ROBERT R | Director | 60.2K | — | — |
| Ludgate Kristen M Chief People Officer | Officer | 56.2K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-08-04 | McQuarrie David P. (Officer) | Planned sale (10b5-1) | 10.5K | $27.98 | $294K |
| 2026-08-03 | McQuarrie David P. (Officer) | Planned sale (10b5-1) | 10.5K | $27.88 | $293K |
| 2026-07-28 | McQuarrie David P. (Officer) | Planned sale (10b5-1) | 10.5K | $27.98 | $294K |
| 2026-06-12 | McQuarrie David P. (Officer) | Planned sale (10b5-1) | 10.5K | $24.68 | $260K |
| 2026-03-11 | Citrino Mary Anne (Director) | Discretionary sale | 45.2K | $18.47 | $834K |
| 2025-12-26 | Patel Ketan M (Officer) | Discretionary sale | 33.3K | $23.19 | $773K |
| 2025-12-09 | Olson Anneliese (Officer) | Planned sale (10b5-1) | 16.7K | $24.83 | $415K |
| 2025-12-05 | LORES ENRIQUE (CEO) | Planned sale (10b5-1) | 41.9K | $26.01 | $1.1M |
| 2025-10-29 | Olson Anneliese (Officer) | Planned sale (10b5-1) | 18.2K | $27.88 | $506K |
| 2025-09-29 | LORES ENRIQUE (CEO) | Planned sale (10b5-1) | 34.3K | $26.85 | $920K |
| 2025-03-27 | Olson Anneliese (Officer) | Planned sale (10b5-1) | 21.5K | $28.49 | $614K |
| 2025-03-24 | Liebman Stephanie (Officer) | Discretionary sale | 15.6K | $29.00 | $454K |
| 2025-03-03 | LORES ENRIQUE (CEO) | Planned sale (10b5-1) | 55K | $31.08 | $1.7M |
| 2024-12-30 | Liebman Stephanie (Officer) | Discretionary sale | 11K | $32.50 | $358K |
| 2024-12-13 | Ludgate Kristen M (Officer) | Discretionary sale | 74.4K | $34.43 | $2.6M |
| 2024-12-11 | CHO ALEX (Officer) | Planned sale (10b5-1) | 40.3K | $34.80 | $1.4M |
| 2024-12-09 | LORES ENRIQUE (CEO) | Planned sale (10b5-1) | 137.1K | $36.45 | $5M |
| 2024-11-29 | CHO ALEX (Officer) | Planned sale (10b5-1) | 10.3K | $34.32 | $353K |
| 2024-09-12 | LORES ENRIQUE (CEO) | Planned sale (10b5-1) | 211.5K | $33.16 | $7M |
| 2024-06-21 | CHO ALEX (Officer) | Planned sale (10b5-1) | 173.1K | $36.11 | $6.3M |
| 2024-03-21 | BENNETT ROBERT R (Director) | Discretionary sale | 67K | $30.01 | $2M |
| 2024-03-08 | Liebman Stephanie (Officer) | Discretionary sale | 8,708 | $30.93 | $269K |
| 2024-03-05 | Ludgate Kristen M (Officer) | Discretionary sale | 41K | $29.24 | $1.2M |
| 2024-03-05 | McQuarrie David P. (Officer) | Discretionary sale | 51.1K | $29.19 | $1.5M |
| 2024-01-02 | LORES ENRIQUE (CEO) | Planned sale (10b5-1) | 38K | $29.75 | $1.1M |
| 2023-11-30 | CHO ALEX (Officer) | Planned sale (10b5-1) | 45.8K | $29.24 | $1.3M |
| 2023-10-03 | BUFFETT WARREN E (10% owner) | Discretionary sale | 3.1M | $26.20 | $80.4M |
| 2023-10-02 | BUFFETT WARREN E (10% owner) | Discretionary sale | 1.6M | $25.70 | $41M |
| 2023-10-02 | LORES ENRIQUE (CEO) | Planned sale (10b5-1) | 38K | $25.75 | $979K |
| 2023-09-29 | BUFFETT WARREN E (10% owner) | Discretionary sale | 3.2M | $25.80 | $83M |
| 2023-09-28 | BUFFETT WARREN E (10% owner) | Discretionary sale | 313.2K | $25.68 | $8M |
| 2023-09-27 | BUFFETT WARREN E (10% owner) | Discretionary sale | 1.4M | $25.69 | $34.7M |
| 2023-09-26 | BUFFETT WARREN E (10% owner) | Discretionary sale | 1.8M | $25.81 | $47.7M |
| 2023-09-25 | BUFFETT WARREN E (10% owner) | Discretionary sale | 1.4M | $26.37 | $37.3M |
| 2023-09-22 | BUFFETT WARREN E (10% owner) | Discretionary sale | 1.3M | $26.80 | $35.7M |
| 2023-09-21 | BUFFETT WARREN E (10% owner) | Discretionary sale | 1.8M | $26.92 | $48.1M |
| 2023-09-20 | BUFFETT WARREN E (10% owner) | Discretionary sale | 1.7M | $27.20 | $45.4M |
| 2023-09-13 | BUFFETT WARREN E (10% owner) | Discretionary sale | 2.9M | $28.40 | $82.2M |
| 2023-09-12 | BUFFETT WARREN E (10% owner) | Discretionary sale | 1.7M | $29.07 | $48.5M |
| 2023-09-11 | BUFFETT WARREN E (10% owner) | Discretionary sale | 939K | $29.59 | $27.8M |
| 2023-09-01 | MYERS MARIE (CFO) | Planned sale (10b5-1) | 4,165 | $30.00 | $125K |
| 2023-08-01 | MYERS MARIE (CFO) | Planned sale (10b5-1) | 4,165 | $32.57 | $136K |
| 2023-07-11 | SURESH SUBRA (Director) | Planned sale (10b5-1) | 6,659 | $33.00 | $220K |
| 2023-07-03 | LORES ENRIQUE (CEO) | Planned sale (10b5-1) | 157K | $30.69 | $4.8M |
| 2023-07-03 | MYERS MARIE (CFO) | Planned sale (10b5-1) | 4,165 | $30.70 | $128K |
| 2023-06-30 | CHO ALEX (Officer) | Planned sale (10b5-1) | 22.5K | $30.50 | $686K |
| 2023-06-01 | MYERS MARIE (CFO) | Planned sale (10b5-1) | 4,165 | $29.31 | $122K |
| 2023-05-01 | MYERS MARIE (CFO) | Planned sale (10b5-1) | 4,165 | $29.86 | $124K |
| 2023-04-03 | LORES ENRIQUE (CEO) | Planned sale (10b5-1) | 38K | $29.51 | $1.1M |
| 2023-04-03 | MYERS MARIE (CFO) | Planned sale (10b5-1) | 4,165 | $29.34 | $122K |
| 2023-03-01 | MYERS MARIE (CFO) | Discretionary sale | 7,380 | $29.87 | $220K |
| 2023-02-01 | MYERS MARIE (CFO) | Discretionary sale | 7,380 | $29.04 | $214K |
| 2023-01-03 | LORES ENRIQUE (CEO) | Discretionary sale | 34K | $27.13 | $922K |
| 2023-01-03 | MYERS MARIE (CFO) | Discretionary sale | 7,380 | $27.00 | $199K |
| 2022-12-28 | McQuarrie David P. (Officer) | Discretionary sale | 20.6K | $26.64 | $549K |
| 2022-12-13 | Banerji Shumeet (Director) | Discretionary sale | 17.3K | $29.53 | $511K |
| 2022-12-09 | Tran Tuan (Officer) | Discretionary sale | 54.1K | $28.33 | $1.5M |
| 2022-12-09 | Faust Jonathan P (Officer) | Discretionary sale | 6,028 | $28.37 | $171K |
| 2022-12-05 | MYERS MARIE (CFO) | Discretionary sale | 6,000 | $29.32 | $176K |
| 2022-12-01 | CHO ALEX (Officer) | Discretionary sale | 97.2K | $30.01 | $2.9M |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.