Hershey insider activity
What the executives and directors of Hershey actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$300M
net open-market flow, 12 m
3 open-market buys, 12 m
99.9%
of sale value on 10b5-1 plans, 12 m
346 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 225 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Oct 1, 2026 | OZAN KEVIN M | 282 |
| Oct 1, 2026 | Brandt Christopher W | 282 |
| Oct 1, 2026 | Quintero-Johnson Marie | 282 |
| Oct 1, 2026 | Mahlan Deirdre | 282 |
| Oct 1, 2026 | Singleton Harold III | 282 |
| Oct 1, 2026 | Kraus Maria T | 282 |
| Oct 1, 2026 | Persaud Guy | 282 |
| Oct 1, 2026 | Robbin-Coker Cordel | 282 |
| Oct 1, 2026 | Nalebuff Barry James | 282 |
| Oct 1, 2026 | Curoe Timothy William | 282 |
| Oct 1, 2026 | Park Joseph Ryangho | 282 |
| Sep 18, 2026 | Tanner Kirk | 6,649 |
| Sep 18, 2026 | Schechtman Natalie | 102 |
| Sep 15, 2026 | Brandt Christopher W | 77 |
| Sep 15, 2026 | Nalebuff Barry James | 154 |
| Sep 15, 2026 | Curoe Timothy William | 191 |
| Aug 12, 2026 | Hoytink Heather Carol | 12K |
| Aug 10, 2026 | Taffet Stacy | 1,888 |
| Jul 8, 2026 | Arends Mitchell Andrew | 3,843 |
| Jul 1, 2026 | OZAN KEVIN M | 252 |
| Jul 1, 2026 | Brandt Christopher W | 252 |
| Jul 1, 2026 | Quintero-Johnson Marie | 252 |
| Jul 1, 2026 | Mahlan Deirdre | 252 |
| Jul 1, 2026 | Singleton Harold III | 252 |
| Jul 1, 2026 | Kraus Maria T | 252 |
| Jul 1, 2026 | Persaud Guy | 391 |
| Jul 1, 2026 | Robbin-Coker Cordel | 252 |
| Jul 1, 2026 | Nalebuff Barry James | 252 |
| Jul 1, 2026 | Curoe Timothy William | 252 |
| Jul 1, 2026 | Park Joseph Ryangho | 257 |
| Jun 15, 2026 | Brandt Christopher W | 72 |
| Jun 15, 2026 | Nalebuff Barry James | 145 |
| Jun 15, 2026 | Curoe Timothy William | 167 |
| Apr 1, 2026 | HABEN MARY KAY | 85 |
| Apr 1, 2026 | OZAN KEVIN M | 222 |
| Apr 1, 2026 | Brandt Christopher W | 222 |
| Apr 1, 2026 | Quintero-Johnson Marie | 222 |
| Apr 1, 2026 | Mahlan Deirdre | 222 |
| Apr 1, 2026 | Singleton Harold III | 222 |
| Apr 1, 2026 | Kraus Maria T | 222 |
| Apr 1, 2026 | Robbin-Coker Cordel | 222 |
| Apr 1, 2026 | Nalebuff Barry James | 222 |
| Apr 1, 2026 | Curoe Timothy William | 222 |
| Mar 19, 2026 | Voskuil Steven E | 674 |
| Mar 19, 2026 | Reiman Jason | 503 |
| Mar 19, 2026 | McCalman Jennifer | 82 |
| Mar 19, 2026 | Turoff James | 407 |
| Mar 19, 2026 | Archambault Matthew Andrew | 3,318 |
| Mar 19, 2026 | Bhatia Deepak | 508 |
| Mar 19, 2026 | Villasenor Vero | 132 |
| Mar 16, 2026 | Brandt Christopher W | 60 |
| Mar 16, 2026 | Nalebuff Barry James | 119 |
| Mar 16, 2026 | Curoe Timothy William | 119 |
| Feb 25, 2026 | Voskuil Steven E | 12K |
| Feb 25, 2026 | Reiman Jason | 9,084 |
| Feb 25, 2026 | McCalman Jennifer | 1,868 |
| Feb 25, 2026 | Turoff James | 7,594 |
| Feb 25, 2026 | Bhatia Deepak | 12K |
| Feb 25, 2026 | Villasenor Vero | 2,834 |
| Feb 25, 2026 | Tanner Kirk | 19K |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 1.6M |
| Granted | 107K |
| Bought on market | 2,400 |
| Withheld for tax | 26K |
| Planned sales (10b5-1) | 1.6M |
| Discretionary sales | 1,624 |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Buck Michele | 165K | 194K | 117 |
| Tanner Kirk | 46K | 60K | 131.4 |
| Voskuil Steven E | 30K | 52K | 175.9 |
| Bhatia Deepak | 35K | 50K | 141.4 |
Who holds what
the 14 largest holdings of 40| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL Last trade Nov 4, 2026 | 10% owner | 486K | – | $297M | net selling over the year: 0 months buying, 9 months selling | Nov 4, 2026 |
| Buck Michele Chairman, President and CEO Last trade Jul 30, 2025 | CEO | 213K | – | – | Jul 30, 2025 | |
| Tanner Kirk President and CEO Last trade Nov 21, 2025 | CEO | 60K | $371K | – | net buying over the year: 1 month buying, 0 months selling | Nov 21, 2025 |
| Voskuil Steven E SVP, Chief Financial Officer Last trade Aug 5, 2026 | CFO | 52K | – | $2.8M | net selling over the year: 0 months buying, 10 months selling | Aug 5, 2026 |
| Bhatia Deepak SVP, Chief Technology Officer | Officer | 50K | – | – | – | |
| Archambault Matthew Andrew President, U.S. Confection | Officer | 48K | – | – | – | |
| Reiman Jason SVP Chief Supply Chain Officer Last trade Feb 24, 2026 | Officer | 48K | – | $226K | net selling over the year: 0 months buying, 1 month selling | Feb 24, 2026 |
| Grover Rohit President, International Last trade Feb 24, 2026 | Officer | 41K | – | $396K | net selling over the year: 0 months buying, 1 month selling | Feb 24, 2026 |
| HERSHEY TRUST CO Last trade Nov 8, 2022 | 10% owner | 40K | – | – | Nov 8, 2022 | |
| Scalia Christopher M SVP, CHR & Transf. Officer Last trade Aug 26, 2024 | Officer | 35K | – | – | Aug 26, 2024 | |
| Turoff James SVP, GC & Secretary Last trade Jul 1, 2025 | Officer | 31K | – | – | Jul 1, 2025 | |
| Riggs Kristen J Pres, Salty Snacks; CGO Last trade Oct 24, 2022 | Officer | 24K | – | – | Oct 24, 2022 | |
| Raup Charles R President, U.S. Confection Last trade Aug 19, 2024 | Officer | 22K | – | – | Aug 19, 2024 | |
| Villasenor Vero President, Salty Snacks | Officer | 21K | – | – | – |
Open-market trade log
the 60 most recent of 1,671| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Nov 4, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 119 shares $170.92 −0.8% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 119 | $170.92 | $20K | −0.8% | Nov 4, 2026 |
| Nov 4, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 158 shares $172.61 −1.8% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 158 | $172.61 | $27K | −1.8% | Nov 4, 2026 |
| Nov 4, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 300 shares $173.61 −2.3% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 300 | $173.61 | $52K | −2.3% | Nov 4, 2026 |
| Nov 4, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,220 shares $171.49 −1.1% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 1,220 | $171.49 | $209K | −1.1% | Nov 4, 2026 |
| Nov 4, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,628 shares $175.16 −3.2% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 1,628 | $175.16 | $285K | −3.2% | Nov 4, 2026 |
| Nov 4, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 6,575 shares $174.53 −2.9% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 6,575 | $174.53 | $1.1M | −2.9% | Nov 4, 2026 |
| Nov 3, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 148 shares $165.79 +2.3% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 148 | $165.79 | $25K | +2.3% | Nov 4, 2026 |
| Nov 3, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 213 shares $169.43 +0.1% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 213 | $169.43 | $36K | +0.1% | Nov 4, 2026 |
| Nov 3, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,025 shares $168.26 +0.8% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 1,025 | $168.26 | $172K | +0.8% | Nov 4, 2026 |
| Nov 3, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,128 shares $166.58 +1.8% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 1,128 | $166.58 | $188K | +1.8% | Nov 4, 2026 |
| Nov 3, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 7,486 shares $167.57 +1.2% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 7,486 | $167.57 | $1.3M | +1.2% | Nov 4, 2026 |
| Nov 2, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 66 shares $166.85 +1.6% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 66 | $166.85 | $11K | +1.6% | Nov 4, 2026 |
| Nov 2, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 644 shares $168.31 +0.7% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 644 | $168.31 | $108K | +0.7% | Nov 4, 2026 |
| Nov 2, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 795 shares $167.37 +1.3% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 795 | $167.37 | $133K | +1.3% | Nov 4, 2026 |
| Nov 2, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,853 shares $169.55 +0.0% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 1,853 | $169.55 | $314K | +0.0% | Nov 4, 2026 |
| Nov 2, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 3,318 shares $170.59 −0.6% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 3,318 | $170.59 | $566K | −0.6% | Nov 4, 2026 |
| Nov 2, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 3,324 shares $171.22 −1.0% since trade filed Nov 4, 2026 | Planned sale (10b5-1) | 3,324 | $171.22 | $569K | −1.0% | Nov 4, 2026 |
| Oct 30, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 75 shares $161.77 +4.8% since trade filed Nov 2, 2026 | Planned sale (10b5-1) | 75 | $161.77 | $12K | +4.8% | Nov 2, 2026 |
| Oct 30, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 208 shares $162.13 +4.6% since trade filed Nov 2, 2026 | Planned sale (10b5-1) | 208 | $162.13 | $34K | +4.6% | Nov 2, 2026 |
| Oct 30, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 260 shares $163.31 +3.8% since trade filed Nov 2, 2026 | Planned sale (10b5-1) | 260 | $163.31 | $42K | +3.8% | Nov 2, 2026 |
| Oct 30, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 3,883 shares $164.59 +3.0% since trade filed Nov 2, 2026 | Planned sale (10b5-1) | 3,883 | $164.59 | $639K | +3.0% | Nov 2, 2026 |
| Oct 30, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 5,574 shares $165.40 +2.5% since trade filed Nov 2, 2026 | Planned sale (10b5-1) | 5,574 | $165.40 | $922K | +2.5% | Nov 2, 2026 |
| Oct 29, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 65 shares $165.67 +2.3% since trade filed Nov 2, 2026 | Planned sale (10b5-1) | 65 | $165.67 | $11K | +2.3% | Nov 2, 2026 |
| Oct 29, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 300 shares $164.12 +3.3% since trade filed Nov 2, 2026 | Planned sale (10b5-1) | 300 | $164.12 | $49K | +3.3% | Nov 2, 2026 |
| Oct 29, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 930 shares $162.35 +4.4% since trade filed Nov 2, 2026 | Planned sale (10b5-1) | 930 | $162.35 | $151K | +4.4% | Nov 2, 2026 |
| Oct 29, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,627 shares $163.44 +3.7% since trade filed Nov 2, 2026 | Planned sale (10b5-1) | 1,627 | $163.44 | $266K | +3.7% | Nov 2, 2026 |
| Oct 29, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 2,126 shares $161.59 +4.9% since trade filed Nov 2, 2026 | Planned sale (10b5-1) | 2,126 | $161.59 | $344K | +4.9% | Nov 2, 2026 |
| Oct 29, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 4,952 shares $160.45 +5.7% since trade filed Nov 2, 2026 | Planned sale (10b5-1) | 4,952 | $160.45 | $795K | +5.7% | Nov 2, 2026 |
| Oct 28, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 716 shares $164.09 +3.3% since trade filed Oct 28, 2026 | Planned sale (10b5-1) | 716 | $164.09 | $117K | +3.3% | Oct 28, 2026 |
| Oct 28, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,737 shares $162.72 +4.2% since trade filed Oct 28, 2026 | Planned sale (10b5-1) | 1,737 | $162.72 | $283K | +4.2% | Oct 28, 2026 |
| Oct 28, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 7,547 shares $163.61 +3.6% since trade filed Oct 28, 2026 | Planned sale (10b5-1) | 7,547 | $163.61 | $1.2M | +3.6% | Oct 28, 2026 |
| Oct 27, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 103 shares $166.18 +2.0% since trade filed Oct 28, 2026 | Planned sale (10b5-1) | 103 | $166.18 | $17K | +2.0% | Oct 28, 2026 |
| Oct 27, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 2,189 shares $165.30 +2.6% since trade filed Oct 28, 2026 | Planned sale (10b5-1) | 2,189 | $165.30 | $362K | +2.6% | Oct 28, 2026 |
| Oct 27, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 2,299 shares $163.65 +3.6% since trade filed Oct 28, 2026 | Planned sale (10b5-1) | 2,299 | $163.65 | $376K | +3.6% | Oct 28, 2026 |
| Oct 27, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 5,409 shares $164.43 +3.1% since trade filed Oct 28, 2026 | Planned sale (10b5-1) | 5,409 | $164.43 | $889K | +3.1% | Oct 28, 2026 |
| Oct 26, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 230 shares $165.83 +2.2% since trade filed Oct 28, 2026 | Planned sale (10b5-1) | 230 | $165.83 | $38K | +2.2% | Oct 28, 2026 |
| Oct 26, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,370 shares $166.46 +1.9% since trade filed Oct 28, 2026 | Planned sale (10b5-1) | 1,370 | $166.46 | $228K | +1.9% | Oct 28, 2026 |
| Oct 26, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 2,368 shares $168.22 +0.8% since trade filed Oct 28, 2026 | Planned sale (10b5-1) | 2,368 | $168.22 | $398K | +0.8% | Oct 28, 2026 |
| Oct 26, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 6,032 shares $167.63 +1.2% since trade filed Oct 28, 2026 | Planned sale (10b5-1) | 6,032 | $167.63 | $1.0M | +1.2% | Oct 28, 2026 |
| Oct 23, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 159 shares $175.09 −3.2% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 159 | $175.09 | $28K | −3.2% | Oct 26, 2026 |
| Oct 23, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 209 shares $174.58 −2.9% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 209 | $174.58 | $36K | −2.9% | Oct 26, 2026 |
| Oct 23, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 298 shares $171.75 −1.3% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 298 | $171.75 | $51K | −1.3% | Oct 26, 2026 |
| Oct 23, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 491 shares $173.49 −2.3% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 491 | $173.49 | $85K | −2.3% | Oct 26, 2026 |
| Oct 23, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,160 shares $172.24 −1.6% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 1,160 | $172.24 | $200K | −1.6% | Oct 26, 2026 |
| Oct 23, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 2,073 shares $170.34 −0.5% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 2,073 | $170.34 | $353K | −0.5% | Oct 26, 2026 |
| Oct 23, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 5,610 shares $169.64 −0.1% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 5,610 | $169.64 | $952K | −0.1% | Oct 26, 2026 |
| Oct 22, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 102 shares $170.23 −0.4% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 102 | $170.23 | $17K | −0.4% | Oct 26, 2026 |
| Oct 22, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 363 shares $169.29 +0.2% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 363 | $169.29 | $61K | +0.2% | Oct 26, 2026 |
| Oct 22, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 417 shares $171.48 −1.1% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 417 | $171.48 | $72K | −1.1% | Oct 26, 2026 |
| Oct 22, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 482 shares $173.43 −2.2% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 482 | $173.43 | $84K | −2.2% | Oct 26, 2026 |
| Oct 22, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 522 shares $172.67 −1.8% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 522 | $172.67 | $90K | −1.8% | Oct 26, 2026 |
| Oct 22, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 3,753 shares $175.51 −3.4% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 3,753 | $175.51 | $659K | −3.4% | Oct 26, 2026 |
| Oct 22, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 4,361 shares $174.53 −2.9% since trade filed Oct 26, 2026 | Planned sale (10b5-1) | 4,361 | $174.53 | $761K | −2.9% | Oct 26, 2026 |
| Oct 21, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,202 shares $169.23 +0.2% since trade filed Oct 21, 2026 | Planned sale (10b5-1) | 1,202 | $169.23 | $203K | +0.2% | Oct 21, 2026 |
| Oct 21, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 3,155 shares $168.50 +0.6% since trade filed Oct 21, 2026 | Planned sale (10b5-1) | 3,155 | $168.50 | $532K | +0.6% | Oct 21, 2026 |
| Oct 21, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 5,643 shares $167.67 +1.1% since trade filed Oct 21, 2026 | Planned sale (10b5-1) | 5,643 | $167.67 | $946K | +1.1% | Oct 21, 2026 |
| Oct 20, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 2,909 shares $169.42 +0.1% since trade filed Oct 21, 2026 | Planned sale (10b5-1) | 2,909 | $169.42 | $493K | +0.1% | Oct 21, 2026 |
| Oct 20, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 7,091 shares $168.61 +0.6% since trade filed Oct 21, 2026 | Planned sale (10b5-1) | 7,091 | $168.61 | $1.2M | +0.6% | Oct 21, 2026 |
| Oct 19, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 633 shares $166.97 +1.6% since trade filed Oct 21, 2026 | Planned sale (10b5-1) | 633 | $166.97 | $106K | +1.6% | Oct 21, 2026 |
| Oct 19, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 732 shares $168.53 +0.6% since trade filed Oct 21, 2026 | Planned sale (10b5-1) | 732 | $168.53 | $123K | +0.6% | Oct 21, 2026 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
403 Forms 4, 3 years
0 filed late
12 amendments
1.8 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.