Hershey insider activity
What the executives and directors of Hershey actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$243M
net open-market flow, 12 m
3 open-market buys, 12 m
99.9%
of sale value on 10b5-1 plans, 12 m
301 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 222 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 15, 2026 | Brandt Christopher W | 77 |
| Sep 15, 2026 | Nalebuff Barry James | 154 |
| Sep 15, 2026 | Curoe Timothy William | 191 |
| Aug 12, 2026 | Hoytink Heather Carol | 12K |
| Aug 10, 2026 | Taffet Stacy | 1,888 |
| Jul 8, 2026 | Arends Mitchell Andrew | 3,843 |
| Jul 1, 2026 | OZAN KEVIN M | 252 |
| Jul 1, 2026 | Brandt Christopher W | 252 |
| Jul 1, 2026 | Quintero-Johnson Marie | 252 |
| Jul 1, 2026 | Mahlan Deirdre | 252 |
| Jul 1, 2026 | Singleton Harold III | 252 |
| Jul 1, 2026 | Kraus Maria T | 252 |
| Jul 1, 2026 | Persaud Guy | 391 |
| Jul 1, 2026 | Robbin-Coker Cordel | 252 |
| Jul 1, 2026 | Nalebuff Barry James | 252 |
| Jul 1, 2026 | Curoe Timothy William | 252 |
| Jul 1, 2026 | Park Joseph Ryangho | 257 |
| Jun 15, 2026 | Brandt Christopher W | 72 |
| Jun 15, 2026 | Nalebuff Barry James | 145 |
| Jun 15, 2026 | Curoe Timothy William | 167 |
| Apr 1, 2026 | HABEN MARY KAY | 85 |
| Apr 1, 2026 | OZAN KEVIN M | 222 |
| Apr 1, 2026 | Brandt Christopher W | 222 |
| Apr 1, 2026 | Quintero-Johnson Marie | 222 |
| Apr 1, 2026 | Mahlan Deirdre | 222 |
| Apr 1, 2026 | Singleton Harold III | 222 |
| Apr 1, 2026 | Kraus Maria T | 222 |
| Apr 1, 2026 | Robbin-Coker Cordel | 222 |
| Apr 1, 2026 | Nalebuff Barry James | 222 |
| Apr 1, 2026 | Curoe Timothy William | 222 |
| Mar 19, 2026 | Voskuil Steven E | 674 |
| Mar 19, 2026 | Reiman Jason | 503 |
| Mar 19, 2026 | McCalman Jennifer | 82 |
| Mar 19, 2026 | Turoff James | 407 |
| Mar 19, 2026 | Archambault Matthew Andrew | 3,318 |
| Mar 19, 2026 | Bhatia Deepak | 508 |
| Mar 19, 2026 | Villasenor Vero | 132 |
| Mar 16, 2026 | Brandt Christopher W | 60 |
| Mar 16, 2026 | Nalebuff Barry James | 119 |
| Mar 16, 2026 | Curoe Timothy William | 119 |
| Feb 25, 2026 | Voskuil Steven E | 12K |
| Feb 25, 2026 | Reiman Jason | 9,084 |
| Feb 25, 2026 | McCalman Jennifer | 1,868 |
| Feb 25, 2026 | Turoff James | 7,594 |
| Feb 25, 2026 | Bhatia Deepak | 12K |
| Feb 25, 2026 | Villasenor Vero | 2,834 |
| Feb 25, 2026 | Tanner Kirk | 19K |
| Feb 25, 2026 | Schechtman Natalie | 3,059 |
| Feb 25, 2026 | Archambault Matthew Andrew | 7,093 |
| Feb 25, 2026 | Grover Rohit | 6,128 |
| Feb 25, 2026 | Taffet Stacy | 4,027 |
| Jan 12, 2026 | Villasenor Vero | 517 |
| Jan 1, 2026 | HABEN MARY KAY | 247 |
| Jan 1, 2026 | OZAN KEVIN M | 247 |
| Jan 1, 2026 | Brandt Christopher W | 247 |
| Jan 1, 2026 | Quintero-Johnson Marie | 247 |
| Jan 1, 2026 | Mahlan Deirdre | 247 |
| Jan 1, 2026 | Singleton Harold III | 247 |
| Jan 1, 2026 | Kraus Maria T | 247 |
| Jan 1, 2026 | Robbin-Coker Cordel | 247 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 1.2M |
| Granted | 107K |
| Bought on market | 2,400 |
| Withheld for tax | 19K |
| Planned sales (10b5-1) | 1.3M |
| Discretionary sales | 1,624 |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Buck Michele | 175K | 194K | 110.3 |
| Tanner Kirk | 46K | 67K | 145.8 |
| Voskuil Steven E | 30K | 52K | 175.9 |
| Bhatia Deepak | 35K | 50K | 141.4 |
Who holds what
the 14 largest holdings of 40| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL Last trade Sep 16, 2026 | 10% owner | 832K | – | $239M | net selling over the year: 0 months buying, 7 months selling | Sep 16, 2026 |
| Buck Michele Chairman, President and CEO Last trade Jul 30, 2025 | CEO | 213K | – | – | Jul 30, 2025 | |
| Tanner Kirk President and CEO Last trade Nov 21, 2025 | CEO | 67K | $371K | – | net buying over the year: 1 month buying, 0 months selling | Nov 21, 2025 |
| Voskuil Steven E SVP, Chief Financial Officer Last trade Aug 5, 2026 | CFO | 52K | – | $3.3M | net selling over the year: 0 months buying, 12 months selling | Aug 5, 2026 |
| Bhatia Deepak SVP, Chief Technology Officer | Officer | 50K | – | – | – | |
| Archambault Matthew Andrew President, U.S. Confection | Officer | 48K | – | – | – | |
| Reiman Jason SVP Chief Supply Chain Officer Last trade Feb 24, 2026 | Officer | 48K | – | $226K | net selling over the year: 0 months buying, 1 month selling | Feb 24, 2026 |
| Grover Rohit President, International Last trade Feb 24, 2026 | Officer | 41K | – | $396K | net selling over the year: 0 months buying, 1 month selling | Feb 24, 2026 |
| HERSHEY TRUST CO Last trade Nov 8, 2022 | 10% owner | 40K | – | – | Nov 8, 2022 | |
| Scalia Christopher M SVP, CHR & Transf. Officer Last trade Aug 26, 2024 | Officer | 35K | – | – | Aug 26, 2024 | |
| Turoff James SVP, GC & Secretary Last trade Jul 1, 2025 | Officer | 31K | – | – | Jul 1, 2025 | |
| Riggs Kristen J Pres, Salty Snacks; CGO Last trade Oct 24, 2022 | Officer | 24K | – | – | Oct 24, 2022 | |
| Raup Charles R President, U.S. Confection Last trade Aug 19, 2024 | Officer | 22K | – | – | Aug 19, 2024 | |
| Villasenor Vero President, Salty Snacks | Officer | 21K | – | – | – |
Open-market trade log
the 60 most recent of 1,522| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Sep 16, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 2,566 shares $172.21 +1.2% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 2,566 | $172.21 | $442K | +1.2% | Sep 16, 2026 |
| Sep 16, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 3,299 shares $170.81 +2.0% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 3,299 | $170.81 | $564K | +2.0% | Sep 16, 2026 |
| Sep 16, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 4,135 shares $171.54 +1.6% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 4,135 | $171.54 | $709K | +1.6% | Sep 16, 2026 |
| Sep 15, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 140 shares $173.10 +0.7% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 140 | $173.10 | $24K | +0.7% | Sep 16, 2026 |
| Sep 15, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 400 shares $169.73 +2.7% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 400 | $169.73 | $68K | +2.7% | Sep 16, 2026 |
| Sep 15, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 676 shares $172.33 +1.1% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 676 | $172.33 | $116K | +1.1% | Sep 16, 2026 |
| Sep 15, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 2,198 shares $171.38 +1.7% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 2,198 | $171.38 | $377K | +1.7% | Sep 16, 2026 |
| Sep 15, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 6,586 shares $170.46 +2.2% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 6,586 | $170.46 | $1.1M | +2.2% | Sep 16, 2026 |
| Sep 14, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 200 shares $177.67 −1.9% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 200 | $177.67 | $36K | −1.9% | Sep 16, 2026 |
| Sep 14, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 203 shares $176.39 −1.2% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 203 | $176.39 | $36K | −1.2% | Sep 16, 2026 |
| Sep 14, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,214 shares $175.45 −0.7% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 1,214 | $175.45 | $213K | −0.7% | Sep 16, 2026 |
| Sep 14, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 3,993 shares $174.50 −0.1% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 3,993 | $174.50 | $697K | −0.1% | Sep 16, 2026 |
| Sep 14, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 4,390 shares $173.81 +0.3% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 4,390 | $173.81 | $763K | +0.3% | Sep 16, 2026 |
| Sep 11, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 6 shares $172.94 +0.8% since trade filed Sep 14, 2026 | Planned sale (10b5-1) | 6 | $172.94 | $1K | +0.8% | Sep 14, 2026 |
| Sep 11, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 77 shares $175.05 −0.5% since trade filed Sep 14, 2026 | Planned sale (10b5-1) | 77 | $175.05 | $13K | −0.5% | Sep 14, 2026 |
| Sep 11, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 868 shares $174.16 +0.1% since trade filed Sep 14, 2026 | Planned sale (10b5-1) | 868 | $174.16 | $151K | +0.1% | Sep 14, 2026 |
| Sep 11, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 9,049 shares $173.44 +0.5% since trade filed Sep 14, 2026 | Planned sale (10b5-1) | 9,049 | $173.44 | $1.6M | +0.5% | Sep 14, 2026 |
| Sep 10, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 31 shares $176.01 −1.0% since trade filed Sep 14, 2026 | Planned sale (10b5-1) | 31 | $176.01 | $5K | −1.0% | Sep 14, 2026 |
| Sep 10, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,704 shares $175.50 −0.7% since trade filed Sep 14, 2026 | Planned sale (10b5-1) | 1,704 | $175.50 | $299K | −0.7% | Sep 14, 2026 |
| Sep 10, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 4,093 shares $174.37 −0.1% since trade filed Sep 14, 2026 | Planned sale (10b5-1) | 4,093 | $174.37 | $714K | −0.1% | Sep 14, 2026 |
| Sep 10, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 4,172 shares $173.58 +0.4% since trade filed Sep 14, 2026 | Planned sale (10b5-1) | 4,172 | $173.58 | $724K | +0.4% | Sep 14, 2026 |
| Sep 9, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,325 shares $170.80 +2.0% since trade filed Sep 9, 2026 | Planned sale (10b5-1) | 1,325 | $170.80 | $226K | +2.0% | Sep 9, 2026 |
| Sep 9, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 2,480 shares $172.17 +1.2% since trade filed Sep 9, 2026 | Planned sale (10b5-1) | 2,480 | $172.17 | $427K | +1.2% | Sep 9, 2026 |
| Sep 9, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 6,195 shares $171.47 +1.6% since trade filed Sep 9, 2026 | Planned sale (10b5-1) | 6,195 | $171.47 | $1.1M | +1.6% | Sep 9, 2026 |
| Sep 8, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 334 shares $172.49 +1.0% since trade filed Sep 9, 2026 | Planned sale (10b5-1) | 334 | $172.49 | $58K | +1.0% | Sep 9, 2026 |
| Sep 8, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 355 shares $171.13 +1.8% since trade filed Sep 9, 2026 | Planned sale (10b5-1) | 355 | $171.13 | $61K | +1.8% | Sep 9, 2026 |
| Sep 8, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,822 shares $174.26 +0.0% since trade filed Sep 9, 2026 | Planned sale (10b5-1) | 1,822 | $174.26 | $318K | +0.0% | Sep 9, 2026 |
| Sep 8, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 7,489 shares $173.46 +0.5% since trade filed Sep 9, 2026 | Planned sale (10b5-1) | 7,489 | $173.46 | $1.3M | +0.5% | Sep 9, 2026 |
| Sep 4, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,343 shares $174.33 −0.0% since trade filed Sep 8, 2026 | Planned sale (10b5-1) | 1,343 | $174.33 | $234K | −0.0% | Sep 8, 2026 |
| Sep 4, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 8,657 shares $173.46 +0.5% since trade filed Sep 8, 2026 | Planned sale (10b5-1) | 8,657 | $173.46 | $1.5M | +0.5% | Sep 8, 2026 |
| Sep 3, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 698 shares $176.16 −1.1% since trade filed Sep 8, 2026 | Planned sale (10b5-1) | 698 | $176.16 | $123K | −1.1% | Sep 8, 2026 |
| Sep 3, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,263 shares $173.50 +0.4% since trade filed Sep 8, 2026 | Planned sale (10b5-1) | 1,263 | $173.50 | $219K | +0.4% | Sep 8, 2026 |
| Sep 3, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,666 shares $172.45 +1.1% since trade filed Sep 8, 2026 | Planned sale (10b5-1) | 1,666 | $172.45 | $287K | +1.1% | Sep 8, 2026 |
| Sep 3, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,848 shares $174.63 −0.2% since trade filed Sep 8, 2026 | Planned sale (10b5-1) | 1,848 | $174.63 | $323K | −0.2% | Sep 8, 2026 |
| Sep 3, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 4,525 shares $175.34 −0.6% since trade filed Sep 8, 2026 | Planned sale (10b5-1) | 4,525 | $175.34 | $793K | −0.6% | Sep 8, 2026 |
| Sep 2, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 356 shares $179.09 −2.7% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 356 | $179.09 | $64K | −2.7% | Sep 2, 2026 |
| Sep 2, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 977 shares $176.61 −1.3% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 977 | $176.61 | $173K | −1.3% | Sep 2, 2026 |
| Sep 2, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,478 shares $175.51 −0.7% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 1,478 | $175.51 | $259K | −0.7% | Sep 2, 2026 |
| Sep 2, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,680 shares $178.58 −2.4% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 1,680 | $178.58 | $300K | −2.4% | Sep 2, 2026 |
| Sep 2, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 5,509 shares $177.38 −1.8% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 5,509 | $177.38 | $977K | −1.8% | Sep 2, 2026 |
| Sep 1, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 20 shares $179.08 −2.7% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 20 | $179.08 | $4K | −2.7% | Sep 2, 2026 |
| Sep 1, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 267 shares $175.95 −1.0% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 267 | $175.95 | $47K | −1.0% | Sep 2, 2026 |
| Sep 1, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 2,264 shares $178.34 −2.3% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 2,264 | $178.34 | $404K | −2.3% | Sep 2, 2026 |
| Sep 1, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 2,986 shares $177.55 −1.9% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 2,986 | $177.55 | $530K | −1.9% | Sep 2, 2026 |
| Sep 1, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 4,463 shares $176.18 −1.1% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 4,463 | $176.18 | $786K | −1.1% | Sep 2, 2026 |
| Aug 31, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 122 shares $178.18 −2.2% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 122 | $178.18 | $22K | −2.2% | Sep 2, 2026 |
| Aug 31, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,052 shares $177.18 −1.7% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 1,052 | $177.18 | $186K | −1.7% | Sep 2, 2026 |
| Aug 31, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 1,677 shares $175.77 −0.9% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 1,677 | $175.77 | $295K | −0.9% | Sep 2, 2026 |
| Aug 31, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 7,149 shares $176.34 −1.2% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 7,149 | $176.34 | $1.3M | −1.2% | Sep 2, 2026 |
| Aug 28, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 116 shares $183.58 −5.1% since trade filed Aug 31, 2026 | Planned sale (10b5-1) | 116 | $183.58 | $21K | −5.1% | Aug 31, 2026 |
| Aug 28, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 478 shares $182.64 −4.6% since trade filed Aug 31, 2026 | Planned sale (10b5-1) | 478 | $182.64 | $87K | −4.6% | Aug 31, 2026 |
| Aug 28, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 642 shares $181.40 −3.9% since trade filed Aug 31, 2026 | Planned sale (10b5-1) | 642 | $181.40 | $116K | −3.9% | Aug 31, 2026 |
| Aug 28, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 2,898 shares $180.34 −3.4% since trade filed Aug 31, 2026 | Planned sale (10b5-1) | 2,898 | $180.34 | $523K | −3.4% | Aug 31, 2026 |
| Aug 28, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 5,866 shares $179.41 −2.9% since trade filed Aug 31, 2026 | Planned sale (10b5-1) | 5,866 | $179.41 | $1.1M | −2.9% | Aug 31, 2026 |
| Aug 27, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 341 shares $182.23 −4.4% since trade filed Aug 31, 2026 | Planned sale (10b5-1) | 341 | $182.23 | $62K | −4.4% | Aug 31, 2026 |
| Aug 27, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 3,956 shares $180.72 −3.6% since trade filed Aug 31, 2026 | Planned sale (10b5-1) | 3,956 | $180.72 | $715K | −3.6% | Aug 31, 2026 |
| Aug 27, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 5,703 shares $181.41 −3.9% since trade filed Aug 31, 2026 | Planned sale (10b5-1) | 5,703 | $181.41 | $1.0M | −3.9% | Aug 31, 2026 |
| Aug 26, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 636 shares $187.27 −7.0% since trade filed Aug 26, 2026 | Planned sale (10b5-1) | 636 | $187.27 | $119K | −7.0% | Aug 26, 2026 |
| Aug 26, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 3,565 shares $186.30 −6.5% since trade filed Aug 26, 2026 | Planned sale (10b5-1) | 3,565 | $186.30 | $664K | −6.5% | Aug 26, 2026 |
| Aug 26, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (10% owner) 5,799 shares $185.67 −6.1% since trade filed Aug 26, 2026 | Planned sale (10b5-1) | 5,799 | $185.67 | $1.1M | −6.1% | Aug 26, 2026 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
389 Forms 4, 3 years
0 filed late
12 amendments
1.8 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.