What the executives and directors of Kraft Heinz actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Patricio Miguel Executive Chair | Officer | 787.8K | — | $6.2M |
| Abrams-Rivera Carlos Chief Executive Officer | CEO | 712.4K | — | — |
| CAHILLANE STEVEN A Chief Executive Officer | CEO | 635.2K | $5M | — |
| OLIVEIRA RAFAEL EVP & Pres, International Mkts | Officer | 575.1K | — | — |
| Maciel Andre EVP & Global CFO | CFO | 554.5K | — | — |
| Torres Flavio EVP & Global Chf Sply Chn Ofcr | Officer | 295.1K | — | — |
| Werneck Melissa EVP & Global Chief People Ofcr | Officer | 288.7K | — | — |
| Navio Pedro F P EVP & Pres. North America | Officer | 253.7K | — | — |
| Lima Marcos Eloi EVP & Glbl Procur & Sust Ofcr | Officer | 213K | — | — |
| Xu Yang SVP, Glb Hd Corp Dev, Glb Trsr | Officer | 199.8K | — | — |
| Camacho Rodolfo M. Chief People Officer | Officer | 198.1K | — | — |
| Onell Cory Chief Omnich Sales & AEM Ofcr | Officer | 197.5K | — | $344K |
| CAHILL JOHN T | Director | 175.1K | — | — |
| La Lande Rashida Chief Lgl & Corp Affairs Ofcr | Officer | 140.3K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-18 | Frost Diana (Officer) | Discretionary sale | 18.5K | $23.05 | $427K |
| 2026-05-12 | CAHILLANE STEVEN A (CEO) | Open-market buy | 213.1K | $23.46 | $5M |
| 2026-03-03 | Onell Cory (Officer) | Planned sale (10b5-1) | 4,991 | $24.34 | $121K |
| 2026-03-02 | Onell Cory (Officer) | Planned sale (10b5-1) | 9,045 | $24.61 | $223K |
| 2025-12-18 | Patricio Miguel (Officer) | Planned sale (10b5-1) | 125K | $24.84 | $3.1M |
| 2025-12-17 | Patricio Miguel (Officer) | Planned sale (10b5-1) | 125K | $24.82 | $3.1M |
| 2025-07-18 | Sceti Elio Leoni (Director) | Planned sale (10b5-1) | 25K | $27.91 | $698K |
| 2025-06-17 | Sceti Elio Leoni (Director) | Planned sale (10b5-1) | 25K | $25.91 | $648K |
| 2025-03-04 | Garlati Vince (Officer) | Planned sale (10b5-1) | 4,261 | $31.60 | $135K |
| 2025-03-04 | Onell Cory (Officer) | Planned sale (10b5-1) | 3,085 | $31.60 | $97K |
| 2025-03-03 | Garlati Vince (Officer) | Planned sale (10b5-1) | 12.3K | $30.70 | $377K |
| 2025-03-03 | Onell Cory (Officer) | Planned sale (10b5-1) | 10.4K | $30.68 | $319K |
| 2024-11-05 | Navio Pedro F P (Officer) | Discretionary sale | 45K | $33.45 | $1.5M |
| 2024-08-02 | Onell Cory (Officer) | Planned sale (10b5-1) | 4,076 | $36.00 | $147K |
| 2024-06-03 | La Lande Rashida (Officer) | Planned sale (10b5-1) | 8,017 | $35.37 | $284K |
| 2024-05-06 | La Lande Rashida (Officer) | Discretionary sale | 10.1K | $35.95 | $365K |
| 2024-03-12 | Onell Cory (Officer) | Discretionary sale | 14.3K | $34.62 | $495K |
| 2024-03-04 | La Lande Rashida (Officer) | Discretionary sale | 16.2K | $35.02 | $568K |
| 2024-01-02 | Patricio Miguel (Director) | Planned sale (10b5-1) | 131.5K | $38.02 | $5M |
| 2023-11-24 | La Lande Rashida (Officer) | Planned sale (10b5-1) | 13.2K | $35.00 | $463K |
| 2023-08-17 | La Lande Rashida (Officer) | Planned sale (10b5-1) | 11K | $33.55 | $369K |
| 2023-08-17 | Garlati Vince (Officer) | Discretionary sale | 23K | $33.56 | $771K |
| 2023-08-07 | La Lande Rashida (Officer) | Planned sale (10b5-1) | 16.5K | $35.07 | $577K |
| 2023-05-05 | La Lande Rashida (Officer) | Discretionary sale | 25K | $41.00 | $1M |
| 2023-02-16 | Torres Flavio (Officer) | Discretionary sale | 93.2K | $39.53 | $3.7M |
| 2023-02-16 | Torres Flavio (Officer) | Discretionary sale | 157.4K | $39.62 | $6.2M |
| 2023-01-09 | Werneck Melissa (Officer) | Discretionary sale | 3,500 | $42.39 | $148K |
| 2022-12-01 | Lima Marcos Eloi (Officer) | Discretionary sale | 23.9K | $40.00 | $958K |
| 2022-08-19 | La Lande Rashida (Officer) | Discretionary sale | 30K | $38.36 | $1.2M |
| 2022-08-17 | Garlati Vince (Officer) | Discretionary sale | 19.9K | $38.43 | $766K |
| 2022-07-29 | La Lande Rashida (Officer) | Discretionary sale | 3,500 | $36.56 | $128K |
| 2022-06-10 | Lima Marcos Eloi (Officer) | Discretionary sale | 28.9K | $36.97 | $1.1M |
| 2022-06-06 | La Lande Rashida (Officer) | Discretionary sale | 16.3K | $36.47 | $594K |
| 2022-05-16 | Patricio Miguel (CEO) | Discretionary sale | 260K | $44.28 | $11.5M |
| 2021-11-30 | La Lande Rashida (Officer) | Discretionary sale | 20K | $33.77 | $675K |
| 2021-11-22 | 3G Capital Partners Ltd. (10% owner) | Discretionary sale | 30.6M | $35.75 | $1.1B |
| 2021-11-15 | Garlati Vince (Officer) | Discretionary sale | 6,505 | $37.55 | $244K |
| 2021-09-10 | Lima Marcos Eloi (Officer) | Discretionary sale | 41.9K | $36.44 | $1.5M |
| 2021-08-17 | La Lande Rashida (Officer) | Discretionary sale | 7,875 | $37.70 | $297K |
| 2021-08-17 | La Lande Rashida (Officer) | Discretionary sale | 30.3K | $37.70 | $1.1M |
| 2021-08-17 | Garlati Vince (Officer) | Discretionary sale | 8,863 | $37.70 | $334K |
| 2021-05-10 | Keller Bruno (Officer) | Discretionary sale | 19.7K | $43.53 | $859K |
| 2021-05-04 | CAHILL JOHN T (Director) | Discretionary sale | 209.5K | $42.28 | $8.9M |
| 2020-12-02 | Sceti Elio Leoni (Director) | Open-market buy | 40K | $33.24 | $1.3M |
| 2020-12-02 | Sceti Elio Leoni (Director) | Open-market buy | 50K | $33.20 | $1.7M |
| 2020-11-27 | OLIVEIRA RAFAEL (Officer) | Discretionary sale | 16 | $32.82 | $529 |
| 2020-11-09 | Van Damme Alexandre (Director) | Open-market buy | 13.8M | $30.38 | $420.7M |
| 2020-11-09 | 3G Capital Partners Ltd. (10% owner) | Discretionary sale | 29.2M | $30.31 | $884.1M |
| 2019-09-18 | Van Damme Alexandre (Director) | Open-market buy | 250K | $28.45 | $7.1M |
| 2019-09-16 | LEMANN JORGE P (Director) | Open-market buy | 3.5M | $28.60 | $100M |
| 2019-09-16 | 3G Capital Partners Ltd. (10% owner) | Discretionary sale | 25.1M | $28.44 | $713M |
| 2018-08-07 | 3G Capital Partners Ltd. (10% owner) | Discretionary sale | 20.6M | $59.85 | $1.2B |
| 2018-08-06 | Pelleissone Eduardo (Officer) | Discretionary sale | 35K | $63.85 | $2.2M |
| 2018-04-02 | MCDONALD MACKEY J (Director) | Open-market buy | 669 | $60.27 | $40K |
| 2018-03-08 | MCDONALD MACKEY J (Director) | Open-market buy | 390 | $66.97 | $26K |
| 2018-02-20 | MCDONALD MACKEY J (Director) | Open-market buy | 464 | $69.27 | $32K |
| 2016-09-20 | 3G Capital Partners Ltd. (10% owner) | Discretionary sale | 1.4M | $86.44 | $120.1M |
| 2016-09-19 | 3G Capital Partners Ltd. (10% owner) | Discretionary sale | 1.4M | $87.64 | $124.4M |
| 2015-11-17 | JACKSON JEANNE P (Director) | Open-market buy | 4,280 | $71.62 | $307K |
| 2015-11-10 | JACKSON JEANNE P (Director) | Discretionary sale | 50 | $72.08 | $4K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.