Coca-Cola insider activity
What the executives and directors of Coca-Cola actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$255M
net open-market flow, 12 m
3 open-market buys, 12 m
55.5%
of sale value on 10b5-1 plans, 12 m
332 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 107 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Aug 20, 2026 | Pietracci Bruno | 111K |
| Aug 19, 2026 | QUAN NANCY | 50K |
| Aug 6, 2026 | Ortega Luisa | 40K |
| Jul 31, 2026 | MURPHY JOHN | 152K |
| Jul 29, 2026 | Quincey James | 527K |
| Jul 28, 2026 | Pietracci Bruno | 76K |
| Jun 9, 2026 | MANN JENNIFER K | 174K |
| Jun 5, 2026 | Quincey James | 444K |
| Jun 5, 2026 | MANN JENNIFER K | 100K |
| May 15, 2026 | QUAN NANCY | 32K |
| May 11, 2026 | Quincey James | 89K |
| Feb 27, 2026 | Perez Beatriz R | 71K |
| Feb 27, 2026 | MURPHY JOHN | 158K |
| Feb 27, 2026 | May Erin L | 13K |
| Feb 27, 2026 | Quincey James | 150K |
| Feb 27, 2026 | MANN JENNIFER K | 17K |
| Feb 27, 2026 | ARROYO MANUEL | 33K |
| Feb 27, 2026 | QUAN NANCY | 16K |
| Feb 27, 2026 | CHANG LISA | 16K |
| Feb 27, 2026 | Douglas Monica Howard | 16K |
| Feb 27, 2026 | Braun Henrique | 27K |
| Feb 27, 2026 | Pietracci Bruno | 21K |
| Feb 27, 2026 | Ortega Luisa | 12K |
| Feb 19, 2026 | Perez Beatriz R | 30K |
| Feb 19, 2026 | Quincey James | 336K |
| Feb 19, 2026 | MURPHY JOHN | 131K |
| Feb 19, 2026 | MANN JENNIFER K | 47K |
| Feb 19, 2026 | ARROYO MANUEL | 75K |
| Feb 19, 2026 | QUAN NANCY | 39K |
| Feb 19, 2026 | CHANG LISA | 40K |
| Feb 19, 2026 | Douglas Monica Howard | 40K |
| Feb 19, 2026 | Braun Henrique | 65K |
| Feb 19, 2026 | Pietracci Bruno | 50K |
| Feb 19, 2026 | May Erin L | 16K |
| Feb 19, 2026 | Ortega Luisa | 27K |
| Feb 3, 2026 | Quincey James | 338K |
| Nov 17, 2025 | QUAN NANCY | 32K |
| Nov 11, 2025 | Braun Henrique | 51K |
| Oct 29, 2025 | MURPHY JOHN | 33K |
| Oct 24, 2025 | Douglas Monica Howard | 14K |
| Aug 4, 2025 | Perez Beatriz R | 44K |
| May 30, 2025 | Quincey James | 133K |
| May 9, 2025 | QUAN NANCY | 29K |
| May 8, 2025 | Perez Beatriz R | 60K |
| May 7, 2025 | MURPHY JOHN | 39K |
| Mar 7, 2025 | KOUMETTIS NIKOLAOS | 56K |
| Feb 27, 2025 | May Erin L | 8,130 |
| Feb 26, 2025 | KOUMETTIS NIKOLAOS | 55K |
| Feb 25, 2025 | QUAN NANCY | 29K |
| Feb 25, 2025 | CHANG LISA | 13K |
| Feb 20, 2025 | Perez Beatriz R | 46K |
| Feb 20, 2025 | Quincey James | 373K |
| Feb 20, 2025 | MURPHY JOHN | 123K |
| Feb 20, 2025 | MANN JENNIFER K | 56K |
| Feb 20, 2025 | ARROYO MANUEL | 136K |
| Feb 20, 2025 | KOUMETTIS NIKOLAOS | 77K |
| Feb 20, 2025 | QUAN NANCY | 62K |
| Feb 20, 2025 | CHANG LISA | 46K |
| Feb 20, 2025 | Douglas Monica Howard | 46K |
| Feb 20, 2025 | Braun Henrique | 59K |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 370K |
| Granted | 902K |
| Vested / exercised | 2.3M |
| Bought on market | 14K |
| Withheld for tax | 384K |
| Planned sales (10b5-1) | 1.7M |
| Discretionary sales | 1.4M |
| Gifts | 78K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| WEINBERG DAVID B | 755K | 728K | 96.4 |
| MURPHY JOHN | 141K | 280K | 198.2 |
| QUAN NANCY | 172K | 223K | 129.9 |
| Quincey James | 384K | 123K | 32 |
| KOUMETTIS NIKOLAOS | 137K | 210K | 153.5 |
Who holds what
the 14 largest holdings of 17| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| WEINBERG DAVID B Last trade Nov 9, 2020 | Director | 728K | – | – | Nov 9, 2020 | |
| MURPHY JOHN President and CFO Last trade Jul 31, 2026 | CFO | 432K | – | $27M | net selling over the year: 0 months buying, 3 months selling | Jul 31, 2026 |
| QUAN NANCY Executive Vice President Last trade Aug 19, 2026 | Officer | 273K | – | $11M | net selling over the year: 0 months buying, 4 months selling | Aug 19, 2026 |
| Quincey James Chairman Last trade Jul 29, 2026 | Officer | 269K | – | $145M | net selling over the year: 0 months buying, 5 months selling | Jul 29, 2026 |
| KOUMETTIS NIKOLAOS Last trade Aug 5, 2025 | Other | 210K | – | – | Aug 5, 2025 | |
| Perez Beatriz R Executive Vice President Last trade Feb 27, 2026 | Officer | 195K | – | $4.7M | net selling over the year: 0 months buying, 1 month selling | Feb 27, 2026 |
| MANN JENNIFER K Executive Vice President Last trade Jun 10, 2026 | Officer | 157K | – | $26M | net selling over the year: 0 months buying, 1 month selling | Jun 10, 2026 |
| CHANG LISA Executive Vice President Last trade Feb 25, 2025 | Officer | 122K | – | – | Feb 25, 2025 | |
| Braun Henrique EVP & Chief Operating Officer Last trade Nov 11, 2025 | COO | 101K | – | $2.9M | net selling over the year: 0 months buying, 1 month selling | Nov 11, 2025 |
| ARROYO MANUEL Executive Vice President Last trade Nov 14, 2025 | Officer | 100K | – | $9.9M | net selling over the year: 0 months buying, 1 month selling | Nov 14, 2025 |
| Pietracci Bruno Last trade Aug 20, 2026 | Other | 86K | – | $19M | net selling over the year: 0 months buying, 3 months selling | Aug 20, 2026 |
| RANDAZZA MARK Senior Vice President Last trade May 7, 2024 | Officer | 78K | – | – | May 7, 2024 | |
| Ray Sanket Last trade Aug 10, 2026 | Other | 62K | – | $861K | net selling over the year: 0 months buying, 1 month selling | Aug 10, 2026 |
| May Erin L SVP, Chief Accounting Officer | Officer | 39K | – | – | – |
Open-market trade log
the 60 most recent of 510| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Aug 20, 2026 | Pietracci Bruno (Other) 29K shares $90.93 −0.6% since trade filed Aug 24, 2026 | Discretionary sale | 29K | $90.93 | $2.7M | −0.6% | Aug 24, 2026 |
| Aug 20, 2026 | Pietracci Bruno (Other) 41K shares $90.93 −0.6% since trade filed Aug 24, 2026 | Discretionary sale | 41K | $90.93 | $3.7M | −0.6% | Aug 24, 2026 |
| Aug 20, 2026 | Pietracci Bruno (Other) 41K shares $90.93 −0.6% since trade filed Aug 24, 2026 | Discretionary sale | 41K | $90.93 | $3.8M | −0.6% | Aug 24, 2026 |
| Aug 19, 2026 | QUAN NANCY (Officer) 50K shares $90.39 +0.0% since trade filed Aug 21, 2026 | Discretionary sale | 50K | $90.39 | $4.5M | +0.0% | Aug 21, 2026 |
| Aug 10, 2026 | Ray Sanket (Other) 9,958 shares $86.50 +4.5% since trade filed Aug 11, 2026 | Discretionary sale | 9,958 | $86.50 | $861K | +4.5% | Aug 11, 2026 |
| Aug 6, 2026 | Ortega Luisa (Other) 20K shares $86.67 +4.3% since trade filed Aug 7, 2026 | Discretionary sale | 20K | $86.67 | $1.7M | +4.3% | Aug 7, 2026 |
| Aug 6, 2026 | Ortega Luisa (Other) 36K shares $86.55 +4.4% since trade filed Aug 7, 2026 | Discretionary sale | 36K | $86.55 | $3.1M | +4.4% | Aug 7, 2026 |
| Jul 31, 2026 | MURPHY JOHN (CFO) 152K shares $87.31 +3.5% since trade filed Aug 3, 2026 | Discretionary sale | 152K | $87.31 | $13M | +3.5% | Aug 3, 2026 |
| Jul 29, 2026 | Quincey James (Officer) 146K shares $90.09 +0.3% since trade filed Jul 30, 2026 | Planned sale (10b5-1) | 146K | $90.09 | $13M | +0.3% | Jul 30, 2026 |
| Jul 28, 2026 | Quincey James (Officer) 381K shares $90.04 +0.4% since trade filed Jul 30, 2026 | Planned sale (10b5-1) | 381K | $90.04 | $34M | +0.4% | Jul 30, 2026 |
| Jul 28, 2026 | Pietracci Bruno (Other) 35K shares $89.60 +0.9% since trade filed Jul 29, 2026 | Planned sale (10b5-1) | 35K | $89.60 | $3.2M | +0.9% | Jul 29, 2026 |
| Jul 28, 2026 | Pietracci Bruno (Other) 40K shares $89.69 +0.8% since trade filed Jul 29, 2026 | Planned sale (10b5-1) | 40K | $89.69 | $3.6M | +0.8% | Jul 29, 2026 |
| Jun 10, 2026 | MANN JENNIFER K (Officer) 24K shares $83.41 +8.4% since trade filed Jun 12, 2026 | Planned sale (10b5-1) | 24K | $83.41 | $2.0M | +8.4% | Jun 12, 2026 |
| Jun 9, 2026 | MANN JENNIFER K (Officer) 19K shares $80.75 +11.9% since trade filed Jun 11, 2026 | Planned sale (10b5-1) | 19K | $80.75 | $1.5M | +11.9% | Jun 11, 2026 |
| Jun 9, 2026 | MANN JENNIFER K (Officer) 26K shares $80.75 +11.9% since trade filed Jun 11, 2026 | Planned sale (10b5-1) | 26K | $80.75 | $2.1M | +11.9% | Jun 11, 2026 |
| Jun 9, 2026 | MANN JENNIFER K (Officer) 55K shares $80.75 +11.9% since trade filed Jun 11, 2026 | Planned sale (10b5-1) | 55K | $80.75 | $4.5M | +11.9% | Jun 11, 2026 |
| Jun 8, 2026 | MANN JENNIFER K (Officer) 48K shares $79.46 +13.8% since trade filed Jun 10, 2026 | Planned sale (10b5-1) | 48K | $79.46 | $3.8M | +13.8% | Jun 10, 2026 |
| Jun 8, 2026 | MANN JENNIFER K (Officer) 52K shares $79.46 +13.8% since trade filed Jun 10, 2026 | Planned sale (10b5-1) | 52K | $79.46 | $4.1M | +13.8% | Jun 10, 2026 |
| Jun 5, 2026 | Quincey James (Officer) 436K shares $80.13 +12.8% since trade filed Jun 8, 2026 | Planned sale (10b5-1) | 436K | $80.13 | $35M | +12.8% | Jun 8, 2026 |
| Jun 5, 2026 | MANN JENNIFER K (Officer) 19K shares $79.46 +13.8% since trade filed Jun 9, 2026 | Planned sale (10b5-1) | 19K | $79.46 | $1.5M | +13.8% | Jun 9, 2026 |
| Jun 5, 2026 | MANN JENNIFER K (Officer) 81K shares $79.46 +13.8% since trade filed Jun 9, 2026 | Planned sale (10b5-1) | 81K | $79.46 | $6.4M | +13.8% | Jun 9, 2026 |
| Jun 4, 2026 | Quincey James (Officer) 8,000 shares $80.00 +13.0% since trade filed Jun 8, 2026 | Planned sale (10b5-1) | 8,000 | $80.00 | $640K | +13.0% | Jun 8, 2026 |
| May 15, 2026 | QUAN NANCY (Officer) 32K shares $80.93 +11.7% since trade filed May 19, 2026 | Discretionary sale | 32K | $80.93 | $2.6M | +11.7% | May 19, 2026 |
| May 7, 2026 | Quincey James (Officer) 200K shares $78.90 +14.6% since trade filed May 11, 2026 | Discretionary sale | 200K | $78.90 | $16M | +14.6% | May 11, 2026 |
| Mar 9, 2026 | Douglas Monica Howard (Officer) 24K shares $77.37 +16.8% since trade filed Mar 10, 2026 | Discretionary sale | 24K | $77.37 | $1.8M | +16.8% | Mar 10, 2026 |
| Mar 3, 2026 | Quincey James (CEO) 688 shares $79.05 +14.4% since trade filed Mar 5, 2026 | Discretionary sale | 688 | $79.05 | $54K | +14.4% | Mar 5, 2026 |
| Mar 3, 2026 | Quincey James (CEO) 250K shares $79.14 +14.2% since trade filed Mar 5, 2026 | Discretionary sale | 250K | $79.14 | $20M | +14.2% | Mar 5, 2026 |
| Mar 3, 2026 | QUAN NANCY (Officer) 24K shares $79.50 +13.7% since trade filed Mar 5, 2026 | Discretionary sale | 24K | $79.50 | $1.9M | +13.7% | Mar 5, 2026 |
| Mar 3, 2026 | Pietracci Bruno (Other) 29K shares $79.41 +13.8% since trade filed Mar 5, 2026 | Discretionary sale | 29K | $79.41 | $2.3M | +13.8% | Mar 5, 2026 |
| Mar 2, 2026 | MURPHY JOHN (CFO) 72K shares $80.52 +12.3% since trade filed Mar 3, 2026 | Discretionary sale | 72K | $80.52 | $5.8M | +12.3% | Mar 3, 2026 |
| Feb 27, 2026 | Perez Beatriz R (Officer) 21K shares $81.00 +11.6% since trade filed Mar 3, 2026 | Discretionary sale | 21K | $81.00 | $1.7M | +11.6% | Mar 3, 2026 |
| Feb 26, 2026 | Perez Beatriz R (Officer) 21K shares $80.75 +11.9% since trade filed Feb 27, 2026 | Discretionary sale | 21K | $80.75 | $1.7M | +11.9% | Feb 27, 2026 |
| Feb 25, 2026 | Perez Beatriz R (Officer) 15K shares $80.60 +12.2% since trade filed Feb 27, 2026 | Discretionary sale | 15K | $80.60 | $1.2M | +12.2% | Feb 27, 2026 |
| Feb 25, 2026 | MURPHY JOHN (CFO) 99K shares $80.42 +12.4% since trade filed Feb 27, 2026 | Discretionary sale | 99K | $80.42 | $8.0M | +12.4% | Feb 27, 2026 |
| Feb 25, 2026 | Douglas Monica Howard (Officer) 20K shares $80.16 +12.8% since trade filed Feb 27, 2026 | Discretionary sale | 20K | $80.16 | $1.6M | +12.8% | Feb 27, 2026 |
| Feb 3, 2026 | Quincey James (CEO) 338K shares $77.10 +17.2% since trade filed Feb 5, 2026 | Planned sale (10b5-1) | 338K | $77.10 | $26M | +17.2% | Feb 5, 2026 |
| Nov 17, 2025 | QUAN NANCY (Officer) 32K shares $71.17 +27.0% since trade filed Nov 19, 2025 | Discretionary sale | 32K | $71.17 | $2.3M | +27.0% | Nov 19, 2025 |
| Nov 14, 2025 | ARROYO MANUEL (Officer) 140K shares $70.80 +27.7% since trade filed Nov 17, 2025 | Discretionary sale | 140K | $70.80 | $9.9M | +27.7% | Nov 17, 2025 |
| Nov 11, 2025 | Braun Henrique (COO) 40K shares $70.93 +27.4% since trade filed Nov 13, 2025 | Discretionary sale | 40K | $70.93 | $2.9M | +27.4% | Nov 13, 2025 |
| Oct 24, 2025 | Levchin Max R (Director) 7,206 shares $69.87 +29.4% since trade filed Oct 27, 2025 | Open-market buy | 7,206 | $69.87 | $503K | +29.4% | Oct 27, 2025 |
| Oct 24, 2025 | Douglas Monica Howard (Officer) 14K shares $69.93 +29.3% since trade filed Oct 28, 2025 | Discretionary sale | 14K | $69.93 | $947K | +29.3% | Oct 28, 2025 |
| Oct 23, 2025 | Levchin Max R (Director) 2,864 shares $69.87 +29.4% since trade filed Oct 27, 2025 | Open-market buy | 2,864 | $69.87 | $200K | +29.4% | Oct 27, 2025 |
| Oct 23, 2025 | Levchin Max R (Director) 4,197 shares $70.31 +28.6% since trade filed Oct 27, 2025 | Open-market buy | 4,197 | $70.31 | $295K | +28.6% | Oct 27, 2025 |
| Aug 5, 2025 | KOUMETTIS NIKOLAOS (Other) 37K shares $69.10 +30.8% since trade filed Aug 7, 2025 | Discretionary sale | 37K | $69.10 | $2.6M | +30.8% | Aug 7, 2025 |
| May 30, 2025 | Quincey James (CEO) 67K shares $72.00 +25.5% since trade filed Jun 3, 2025 | Planned sale (10b5-1) | 67K | $72.00 | $4.8M | +25.5% | Jun 3, 2025 |
| May 30, 2025 | Quincey James (CEO) 67K shares $72.08 +25.4% since trade filed Jun 3, 2025 | Planned sale (10b5-1) | 67K | $72.08 | $4.8M | +25.4% | Jun 3, 2025 |
| May 9, 2025 | QUAN NANCY (Officer) 29K shares $70.81 +27.7% since trade filed May 12, 2025 | Discretionary sale | 29K | $70.81 | $2.0M | +27.7% | May 12, 2025 |
| May 8, 2025 | Perez Beatriz R (Officer) 60K shares $71.87 +25.8% since trade filed May 9, 2025 | Discretionary sale | 60K | $71.87 | $4.3M | +25.8% | May 9, 2025 |
| May 7, 2025 | MURPHY JOHN (CFO) 39K shares $72.09 +25.4% since trade filed May 8, 2025 | Discretionary sale | 39K | $72.09 | $2.8M | +25.4% | May 8, 2025 |
| May 7, 2025 | MURPHY JOHN (CFO) 50K shares $72.09 +25.4% since trade filed May 8, 2025 | Discretionary sale | 50K | $72.09 | $3.6M | +25.4% | May 8, 2025 |
| Mar 11, 2025 | Braun Henrique (COO) 25K shares $71.47 +26.5% since trade filed Mar 13, 2025 | Discretionary sale | 25K | $71.47 | $1.8M | +26.5% | Mar 13, 2025 |
| Mar 7, 2025 | KOUMETTIS NIKOLAOS (Other) 56K shares $71.01 +27.3% since trade filed Mar 11, 2025 | Discretionary sale | 56K | $71.01 | $3.9M | +27.3% | Mar 11, 2025 |
| Feb 26, 2025 | KOUMETTIS NIKOLAOS (Other) 55K shares $70.96 +27.4% since trade filed Feb 27, 2025 | Discretionary sale | 55K | $70.96 | $3.9M | +27.4% | Feb 27, 2025 |
| Feb 26, 2025 | Douglas Monica Howard (Officer) 5,565 shares $70.84 +27.6% since trade filed Feb 28, 2025 | Discretionary sale | 5,565 | $70.84 | $394K | +27.6% | Feb 28, 2025 |
| Feb 25, 2025 | Quincey James (CEO) 145K shares $71.01 +27.3% since trade filed Feb 27, 2025 | Discretionary sale | 145K | $71.01 | $10M | +27.3% | Feb 27, 2025 |
| Feb 25, 2025 | QUAN NANCY (Officer) 26K shares $71.36 +26.7% since trade filed Feb 27, 2025 | Discretionary sale | 26K | $71.36 | $1.9M | +26.7% | Feb 27, 2025 |
| Feb 25, 2025 | QUAN NANCY (Officer) 29K shares $71.36 +26.7% since trade filed Feb 27, 2025 | Discretionary sale | 29K | $71.36 | $2.0M | +26.7% | Feb 27, 2025 |
| Feb 25, 2025 | CHANG LISA (Officer) 13K shares $71.50 +26.4% since trade filed Feb 27, 2025 | Discretionary sale | 13K | $71.50 | $961K | +26.4% | Feb 27, 2025 |
| Feb 24, 2025 | Pietracci Bruno (Other) 19K shares $70.56 +28.1% since trade filed Feb 25, 2025 | Discretionary sale | 19K | $70.56 | $1.3M | +28.1% | Feb 25, 2025 |
| Nov 22, 2024 | Douglas Monica Howard (Officer) 11K shares $63.71 +41.9% since trade filed Nov 26, 2024 | Discretionary sale | 11K | $63.71 | $698K | +41.9% | Nov 26, 2024 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
208 Forms 4, 3 years
1 filed late
2 amendments
2 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.