Kroger insider activity
What the executives and directors of Kroger actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$1.8M
net open-market flow, 12 m
0 open-market buys, 12 m
0%
of sale value on 10b5-1 plans, 12 m
2,091 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 135 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Jul 15, 2026 | SARGENT RONALD | 7,916 |
| Jul 15, 2026 | HOGUET KAREN M | 3,660 |
| Jul 15, 2026 | Butier Mitchell R | 3,660 |
| Jul 15, 2026 | Sutton Mark S | 3,660 |
| Jul 15, 2026 | Vemuri Ashok | 3,660 |
| Jul 15, 2026 | Aufreiter Nora A | 3,660 |
| Jul 15, 2026 | SOURRY KNOX JUDITH AMANDA | 3,660 |
| Jul 15, 2026 | FIKE CARIN L | 56 |
| Jul 15, 2026 | Brown Kevin M | 3,660 |
| Jul 13, 2026 | Nichols Brian W | 96 |
| Jul 13, 2026 | Shaffer Megan N. | 466 |
| Jun 25, 2026 | Butier Mitchell R | 289 |
| Mar 13, 2026 | Massa Timothy A | 44K |
| Mar 13, 2026 | Adcock Mary Ellen | 43K |
| Mar 13, 2026 | COSSET YAEL | 55K |
| Mar 13, 2026 | FIKE CARIN L | 4,462 |
| Mar 13, 2026 | Arreaga Gabriel | 13K |
| Mar 13, 2026 | Jabbar Valerie L. | 20K |
| Mar 13, 2026 | Nichols Brian W | 7,135 |
| Mar 13, 2026 | Kelley Joseph Michael | 13K |
| Mar 13, 2026 | Shaffer Megan N. | 6,358 |
| Mar 13, 2026 | Smith Victor Remon | 14K |
| Mar 13, 2026 | Kennerley David John Christopher | 28K |
| Mar 13, 2026 | SARGENT RONALD | 27K |
| Mar 12, 2026 | Foran Gregory S | 48K |
| Mar 12, 2026 | Vincent George H. | 8,709 |
| Dec 19, 2025 | SARGENT RONALD | 96K |
| Dec 19, 2025 | Adcock Mary Ellen | 722 |
| Dec 9, 2025 | Kelley Joseph Michael | 458 |
| Dec 8, 2025 | FIKE CARIN L | 62 |
| Sep 26, 2025 | Shaffer Megan N. | 2,445 |
| Sep 26, 2025 | Vincent George H. | 11K |
| Sep 15, 2025 | Jabbar Valerie L. | 612 |
| Jul 15, 2025 | HOGUET KAREN M | 2,767 |
| Jul 15, 2025 | MOORE CLYDE R | 2,767 |
| Jul 15, 2025 | Sutton Mark S | 2,767 |
| Jul 15, 2025 | Vemuri Ashok | 2,767 |
| Jul 15, 2025 | Aufreiter Nora A | 2,767 |
| Jul 15, 2025 | SOURRY KNOX JUDITH AMANDA | 2,767 |
| Jul 15, 2025 | FIKE CARIN L | 86 |
| Jul 15, 2025 | Brown Kevin M | 2,767 |
| Jul 15, 2025 | Kelley Joseph Michael | 3,131 |
| Jul 14, 2025 | Adcock Mary Ellen | 656 |
| Jul 14, 2025 | Nichols Brian W | 118 |
| Jul 14, 2025 | Shaffer Megan N. | 117 |
| Jul 11, 2025 | MOORE CLYDE R | 12K |
| Jul 11, 2025 | Nichols Brian W | 97 |
| Jul 11, 2025 | Shaffer Megan N. | 474 |
| Jun 25, 2025 | Arreaga Gabriel | 38K |
| Jun 23, 2025 | COSSET YAEL | 71K |
| Jun 23, 2025 | FIKE CARIN L | 16K |
| Apr 22, 2025 | Massa Timothy A | 23K |
| Apr 22, 2025 | COSSET YAEL | 30K |
| Apr 17, 2025 | Foley Todd A | 9,016 |
| Apr 16, 2025 | Jabbar Valerie L. | 31K |
| Apr 4, 2025 | Nichols Brian W | 727 |
| Apr 3, 2025 | FIKE CARIN L | 5,541 |
| Mar 21, 2025 | Kimball Kenneth C | 11K |
| Mar 17, 2025 | FIKE CARIN L | 3,462 |
| Mar 14, 2025 | Wheatley Christine S | 27K |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 369K |
| Withheld for tax | 107K |
| Discretionary sales | 30K |
| Kept | 232K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| SARGENT RONALD | 125K | 263K | 210.5 |
| Aitken Stuart | 198K | 218K | 110.1 |
| Massa Timothy A | 177K | 135K | 76.6 |
| Adcock Mary Ellen | 120K | 199K | 166.4 |
| Kimball Kenneth C | 75K | 127K | 169.5 |
Who holds what
the 14 largest holdings of 27| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| MCMULLEN W RODNEY Chairman of the Board and CEO Last trade Jun 23, 2020 | CEO | 4.0M | – | – | Jun 23, 2020 | |
| SARGENT RONALD Last trade Mar 15, 2022 | Director | 263K | – | – | Mar 15, 2022 | |
| Aitken Stuart Senior Vice President Last trade Dec 12, 2024 | Officer | 251K | – | – | Dec 12, 2024 | |
| Massa Timothy A Senior Vice President Last trade Jun 23, 2025 | Officer | 250K | – | – | Jun 23, 2025 | |
| Adcock Mary Ellen Executive Vice President Last trade Jun 27, 2025 | Officer | 199K | – | – | Jun 27, 2025 | |
| Kimball Kenneth C Senior Vice President Last trade Mar 21, 2025 | Officer | 138K | – | – | Mar 21, 2025 | |
| COSSET YAEL Executive Vice President Last trade Jul 14, 2026 | Officer | 128K | – | $1.8M | net selling over the year: 0 months buying, 1 month selling | Jul 14, 2026 |
| Wheatley Christine S Executive Vice President Last trade Apr 23, 2025 | Officer | 98K | – | – | Apr 23, 2025 | |
| Jabbar Valerie L. Senior Vice President Last trade Apr 16, 2025 | Officer | 89K | – | – | Apr 16, 2025 | |
| MOORE CLYDE R Last trade Jul 16, 2025 | Director | 86K | – | – | Jul 16, 2025 | |
| Arreaga Gabriel Executive Vice President Last trade Jun 25, 2025 | Officer | 75K | – | – | Jun 25, 2025 | |
| Kennerley David John Christopher Executive Vice President & CFO | CFO | 66K | – | – | – | |
| Foley Todd A Senior Vice President Last trade Apr 17, 2025 | Officer | 59K | – | – | Apr 17, 2025 | |
| FIKE CARIN L Vice President and Treasurer Last trade Jun 23, 2025 | Officer | 55K | – | – | Jun 23, 2025 |
Open-market trade log
the 60 most recent of 755| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Jul 14, 2026 | COSSET YAEL (Officer) 30K shares $58.80 +0.0% since trade filed Jul 15, 2026 | Discretionary sale | 30K | $58.80 | $1.8M | +0.0% | Jul 15, 2026 |
| Jul 16, 2025 | MOORE CLYDE R (Director) 3,810 shares $71.61 −17.9% since trade filed Jul 17, 2025 | Discretionary sale | 3,810 | $71.61 | $273K | −17.9% | Jul 17, 2025 |
| Jul 11, 2025 | MOORE CLYDE R (Director) 27K shares $70.50 −16.6% since trade filed Jul 14, 2025 | Discretionary sale | 27K | $70.50 | $1.9M | −16.6% | Jul 14, 2025 |
| Jun 27, 2025 | Adcock Mary Ellen (Officer) 34K shares $71.16 −17.4% since trade filed Jun 30, 2025 | Discretionary sale | 34K | $71.16 | $2.4M | −17.4% | Jun 30, 2025 |
| Jun 25, 2025 | Arreaga Gabriel (Officer) 38K shares $72.44 −18.8% since trade filed Jun 26, 2025 | Discretionary sale | 38K | $72.44 | $2.7M | −18.8% | Jun 26, 2025 |
| Jun 23, 2025 | Massa Timothy A (Officer) 8,415 shares $74.00 −20.5% since trade filed Jun 24, 2025 | Discretionary sale | 8,415 | $74.00 | $623K | −20.5% | Jun 24, 2025 |
| Jun 23, 2025 | COSSET YAEL (Officer) 71K shares $73.49 −20.0% since trade filed Jun 24, 2025 | Discretionary sale | 71K | $73.49 | $5.2M | −20.0% | Jun 24, 2025 |
| Jun 23, 2025 | FIKE CARIN L (Officer) 3,250 shares $73.84 −20.4% since trade filed Jun 24, 2025 | Discretionary sale | 3,250 | $73.84 | $240K | −20.4% | Jun 24, 2025 |
| Jun 23, 2025 | FIKE CARIN L (Officer) 4,246 shares $73.83 −20.4% since trade filed Jun 24, 2025 | Discretionary sale | 4,246 | $73.83 | $313K | −20.4% | Jun 24, 2025 |
| Jun 23, 2025 | FIKE CARIN L (Officer) 8,979 shares $73.75 −20.3% since trade filed Jun 24, 2025 | Discretionary sale | 8,979 | $73.75 | $662K | −20.3% | Jun 24, 2025 |
| Apr 23, 2025 | Wheatley Christine S (Officer) 30K shares $72.07 −18.4% since trade filed Apr 24, 2025 | Discretionary sale | 30K | $72.07 | $2.2M | −18.4% | Apr 24, 2025 |
| Apr 22, 2025 | Massa Timothy A (Officer) 23K shares $73.00 −19.5% since trade filed Apr 23, 2025 | Discretionary sale | 23K | $73.00 | $1.6M | −19.5% | Apr 23, 2025 |
| Apr 22, 2025 | COSSET YAEL (Officer) 30K shares $73.00 −19.5% since trade filed Apr 24, 2025 | Discretionary sale | 30K | $73.00 | $2.2M | −19.5% | Apr 24, 2025 |
| Apr 21, 2025 | Arreaga Gabriel (Officer) 14K shares $71.82 −18.1% since trade filed Apr 22, 2025 | Discretionary sale | 14K | $71.82 | $996K | −18.1% | Apr 22, 2025 |
| Apr 21, 2025 | Nichols Brian W (Officer) 1,000 shares $72.03 −18.4% since trade filed Apr 22, 2025 | Discretionary sale | 1,000 | $72.03 | $72K | −18.4% | Apr 22, 2025 |
| Apr 17, 2025 | Foley Todd A (Officer) 14K shares $70.67 −16.8% since trade filed Apr 21, 2025 | Discretionary sale | 14K | $70.67 | $989K | −16.8% | Apr 21, 2025 |
| Apr 16, 2025 | Jabbar Valerie L. (Officer) 31K shares $69.08 −14.9% since trade filed Apr 17, 2025 | Discretionary sale | 31K | $69.08 | $2.2M | −14.9% | Apr 17, 2025 |
| Apr 4, 2025 | Wheatley Christine S (Officer) 30K shares $69.44 −15.3% since trade filed Apr 7, 2025 | Discretionary sale | 30K | $69.44 | $2.1M | −15.3% | Apr 7, 2025 |
| Apr 3, 2025 | FIKE CARIN L (Officer) 5,541 shares $70.79 −16.9% since trade filed Apr 4, 2025 | Discretionary sale | 5,541 | $70.79 | $392K | −16.9% | Apr 4, 2025 |
| Mar 21, 2025 | Kimball Kenneth C (Officer) 11K shares $65.37 −10.1% since trade filed Mar 24, 2025 | Discretionary sale | 11K | $65.37 | $719K | −10.1% | Mar 24, 2025 |
| Mar 19, 2025 | Arreaga Gabriel (Officer) 16K shares $65.63 −10.4% since trade filed Mar 20, 2025 | Discretionary sale | 16K | $65.63 | $1.0M | −10.4% | Mar 20, 2025 |
| Mar 17, 2025 | COSSET YAEL (Officer) 18K shares $66.19 −11.2% since trade filed Mar 18, 2025 | Discretionary sale | 18K | $66.19 | $1.2M | −11.2% | Mar 18, 2025 |
| Mar 17, 2025 | FIKE CARIN L (Officer) 4,492 shares $66.53 −11.6% since trade filed Mar 18, 2025 | Discretionary sale | 4,492 | $66.53 | $299K | −11.6% | Mar 18, 2025 |
| Mar 17, 2025 | Nichols Brian W (Officer) 1,441 shares $65.88 −10.8% since trade filed Mar 18, 2025 | Discretionary sale | 1,441 | $65.88 | $95K | −10.8% | Mar 18, 2025 |
| Mar 14, 2025 | COSSET YAEL (Officer) 11K shares $65.77 −10.6% since trade filed Mar 17, 2025 | Discretionary sale | 11K | $65.77 | $691K | −10.6% | Mar 17, 2025 |
| Mar 13, 2025 | Massa Timothy A (Officer) 7,054 shares $66.66 −11.8% since trade filed Mar 17, 2025 | Discretionary sale | 7,054 | $66.66 | $470K | −11.8% | Mar 17, 2025 |
| Mar 13, 2025 | Massa Timothy A (Officer) 23K shares $66.53 −11.6% since trade filed Mar 17, 2025 | Discretionary sale | 23K | $66.53 | $1.5M | −11.6% | Mar 17, 2025 |
| Mar 13, 2025 | Adcock Mary Ellen (Officer) 19K shares $66.41 −11.5% since trade filed Mar 17, 2025 | Discretionary sale | 19K | $66.41 | $1.2M | −11.5% | Mar 17, 2025 |
| Mar 13, 2025 | Adcock Mary Ellen (Officer) 41K shares $66.43 −11.5% since trade filed Mar 17, 2025 | Discretionary sale | 41K | $66.43 | $2.8M | −11.5% | Mar 17, 2025 |
| Mar 13, 2025 | Adcock Mary Ellen (Officer) 44K shares $66.34 −11.4% since trade filed Mar 17, 2025 | Discretionary sale | 44K | $66.34 | $2.9M | −11.4% | Mar 17, 2025 |
| Mar 13, 2025 | Nichols Brian W (Officer) 1,300 shares $66.71 −11.9% since trade filed Mar 17, 2025 | Discretionary sale | 1,300 | $66.71 | $87K | −11.9% | Mar 17, 2025 |
| Mar 10, 2025 | COSSET YAEL (Officer) 8,704 shares $68.15 −13.7% since trade filed Mar 11, 2025 | Discretionary sale | 8,704 | $68.15 | $593K | −13.7% | Mar 11, 2025 |
| Mar 10, 2025 | COSSET YAEL (Officer) 11K shares $68.20 −13.8% since trade filed Mar 11, 2025 | Discretionary sale | 11K | $68.20 | $724K | −13.8% | Mar 11, 2025 |
| Mar 10, 2025 | COSSET YAEL (Officer) 29K shares $68.07 −13.6% since trade filed Mar 11, 2025 | Discretionary sale | 29K | $68.07 | $2.0M | −13.6% | Mar 11, 2025 |
| Mar 10, 2025 | COSSET YAEL (Officer) 66K shares $68.06 −13.6% since trade filed Mar 11, 2025 | Discretionary sale | 66K | $68.06 | $4.5M | −13.6% | Mar 11, 2025 |
| Mar 7, 2025 | Foley Todd A (CFO) 7,685 shares $66.69 −11.8% since trade filed Mar 11, 2025 | Discretionary sale | 7,685 | $66.69 | $513K | −11.8% | Mar 11, 2025 |
| Mar 7, 2025 | Foley Todd A (CFO) 9,922 shares $66.63 −11.8% since trade filed Mar 11, 2025 | Discretionary sale | 9,922 | $66.63 | $661K | −11.8% | Mar 11, 2025 |
| Mar 7, 2025 | Foley Todd A (CFO) 10K shares $66.55 −11.7% since trade filed Mar 11, 2025 | Discretionary sale | 10K | $66.55 | $699K | −11.7% | Mar 11, 2025 |
| Dec 19, 2024 | Foley Todd A (CFO) 3,113 shares $61.48 −4.4% since trade filed Dec 20, 2024 | Discretionary sale | 3,113 | $61.48 | $191K | −4.4% | Dec 20, 2024 |
| Dec 19, 2024 | Foley Todd A (CFO) 14K shares $61.43 −4.3% since trade filed Dec 20, 2024 | Discretionary sale | 14K | $61.43 | $849K | −4.3% | Dec 20, 2024 |
| Dec 12, 2024 | Aitken Stuart (Officer) 17K shares $63.22 −7.0% since trade filed Dec 16, 2024 | Discretionary sale | 17K | $63.22 | $1.0M | −7.0% | Dec 16, 2024 |
| Dec 12, 2024 | Aitken Stuart (Officer) 33K shares $63.14 −6.9% since trade filed Dec 16, 2024 | Discretionary sale | 33K | $63.14 | $2.1M | −6.9% | Dec 16, 2024 |
| Dec 12, 2024 | Aitken Stuart (Officer) 83K shares $63.19 −7.0% since trade filed Dec 16, 2024 | Discretionary sale | 83K | $63.19 | $5.2M | −7.0% | Dec 16, 2024 |
| Dec 10, 2024 | COSSET YAEL (Officer) 20K shares $58.39 +0.7% since trade filed Dec 10, 2024 | Discretionary sale | 20K | $58.39 | $1.2M | +0.7% | Dec 10, 2024 |
| Dec 9, 2024 | COSSET YAEL (Officer) 30K shares $58.54 +0.4% since trade filed Dec 9, 2024 | Discretionary sale | 30K | $58.54 | $1.8M | +0.4% | Dec 9, 2024 |
| Dec 6, 2024 | Massa Timothy A (Officer) 26K shares $60.12 −2.2% since trade filed Dec 9, 2024 | Discretionary sale | 26K | $60.12 | $1.6M | −2.2% | Dec 9, 2024 |
| Oct 7, 2024 | Nichols Brian W (Officer) 6,922 shares $55.80 +5.4% since trade filed Oct 8, 2024 | Discretionary sale | 6,922 | $55.80 | $386K | +5.4% | Oct 8, 2024 |
| Sep 23, 2024 | Jabbar Valerie L. (Officer) 3,000 shares $55.91 +5.2% since trade filed Sep 24, 2024 | Discretionary sale | 3,000 | $55.91 | $168K | +5.2% | Sep 24, 2024 |
| Sep 17, 2024 | FIKE CARIN L (Officer) 52 shares $55.58 +5.8% since trade filed Sep 18, 2024 | Discretionary sale | 52 | $55.58 | $3K | +5.8% | Sep 18, 2024 |
| Sep 17, 2024 | FIKE CARIN L (Officer) 2,958 shares $55.57 +5.8% since trade filed Sep 18, 2024 | Discretionary sale | 2,958 | $55.57 | $164K | +5.8% | Sep 18, 2024 |
| Sep 17, 2024 | Nichols Brian W (Officer) 4,000 shares $55.70 +5.6% since trade filed Sep 18, 2024 | Discretionary sale | 4,000 | $55.70 | $223K | +5.6% | Sep 18, 2024 |
| Jul 19, 2024 | Nichols Brian W (Officer) 2,000 shares $54.53 +7.8% since trade filed Jul 22, 2024 | Discretionary sale | 2,000 | $54.53 | $109K | +7.8% | Jul 22, 2024 |
| Apr 26, 2024 | Foley Todd A (CFO) 373 shares $55.75 +5.5% since trade filed Apr 29, 2024 | Discretionary sale | 373 | $55.75 | $21K | +5.5% | Apr 29, 2024 |
| Apr 26, 2024 | Foley Todd A (CFO) 6,243 shares $55.69 +5.6% since trade filed Apr 29, 2024 | Discretionary sale | 6,243 | $55.69 | $348K | +5.6% | Apr 29, 2024 |
| Apr 25, 2024 | Kimball Kenneth C (Officer) 30K shares $55.98 +5.0% since trade filed Apr 26, 2024 | Discretionary sale | 30K | $55.98 | $1.7M | +5.0% | Apr 26, 2024 |
| Apr 23, 2024 | Massa Timothy A (Officer) 30K shares $57.18 +2.8% since trade filed Apr 24, 2024 | Discretionary sale | 30K | $57.18 | $1.7M | +2.8% | Apr 24, 2024 |
| Apr 23, 2024 | Adcock Mary Ellen (Officer) 29K shares $55.64 +5.7% since trade filed Apr 24, 2024 | Discretionary sale | 29K | $55.64 | $1.6M | +5.7% | Apr 24, 2024 |
| Apr 23, 2024 | Adcock Mary Ellen (Officer) 53K shares $55.60 +5.8% since trade filed Apr 24, 2024 | Discretionary sale | 53K | $55.60 | $3.0M | +5.8% | Apr 24, 2024 |
| Apr 23, 2024 | FIKE CARIN L (Officer) 1,257 shares $57.01 +3.1% since trade filed Apr 24, 2024 | Discretionary sale | 1,257 | $57.01 | $72K | +3.1% | Apr 24, 2024 |
| Apr 23, 2024 | FIKE CARIN L (Officer) 2,672 shares $57.04 +3.1% since trade filed Apr 24, 2024 | Discretionary sale | 2,672 | $57.04 | $152K | +3.1% | Apr 24, 2024 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
282 Forms 4, 3 years
1 filed late
1 amendments
1.5 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.