What the executives and directors of Kroger actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| MCMULLEN W RODNEY Chairman of the Board and CEO | CEO | 4M | — | — |
| SARGENT RONALD | Director | 262.9K | — | — |
| Aitken Stuart Senior Vice President | Officer | 250.6K | — | — |
| Massa Timothy A Senior Vice President | Officer | 250.3K | — | — |
| Adcock Mary Ellen Executive Vice President | Officer | 199.3K | — | — |
| Kimball Kenneth C Senior Vice President | Officer | 138.1K | — | — |
| COSSET YAEL Executive Vice President | Officer | 127.9K | — | $1.8M |
| Wheatley Christine S Executive Vice President | Officer | 97.7K | — | — |
| Jabbar Valerie L. Senior Vice President | Officer | 88.7K | — | — |
| MOORE CLYDE R | Director | 85.9K | — | — |
| Arreaga Gabriel Executive Vice President | Officer | 75.1K | — | — |
| Kennerley David John Christopher Executive Vice President & CFO | CFO | 65.7K | — | — |
| Foley Todd A Senior Vice President | Officer | 58.8K | — | — |
| FIKE CARIN L Vice President and Treasurer | Officer | 54.7K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-07-14 | COSSET YAEL (Officer) | Discretionary sale | 30K | $58.80 | $1.8M |
| 2025-07-16 | MOORE CLYDE R (Director) | Discretionary sale | 3,810 | $71.61 | $273K |
| 2025-07-11 | MOORE CLYDE R (Director) | Discretionary sale | 26.8K | $70.50 | $1.9M |
| 2025-06-27 | Adcock Mary Ellen (Officer) | Discretionary sale | 34.3K | $71.16 | $2.4M |
| 2025-06-25 | Arreaga Gabriel (Officer) | Discretionary sale | 38K | $72.44 | $2.7M |
| 2025-06-23 | Massa Timothy A (Officer) | Discretionary sale | 8,415 | $74.00 | $623K |
| 2025-06-23 | COSSET YAEL (Officer) | Discretionary sale | 71.2K | $73.49 | $5.2M |
| 2025-06-23 | FIKE CARIN L (Officer) | Discretionary sale | 3,250 | $73.84 | $240K |
| 2025-06-23 | FIKE CARIN L (Officer) | Discretionary sale | 4,246 | $73.83 | $313K |
| 2025-06-23 | FIKE CARIN L (Officer) | Discretionary sale | 8,979 | $73.75 | $662K |
| 2025-04-23 | Wheatley Christine S (Officer) | Discretionary sale | 30K | $72.07 | $2.2M |
| 2025-04-22 | Massa Timothy A (Officer) | Discretionary sale | 22.6K | $73.00 | $1.6M |
| 2025-04-22 | COSSET YAEL (Officer) | Discretionary sale | 30K | $73.00 | $2.2M |
| 2025-04-21 | Arreaga Gabriel (Officer) | Discretionary sale | 13.9K | $71.82 | $996K |
| 2025-04-21 | Nichols Brian W (Officer) | Discretionary sale | 1,000 | $72.03 | $72K |
| 2025-04-17 | Foley Todd A (Officer) | Discretionary sale | 14K | $70.67 | $989K |
| 2025-04-16 | Jabbar Valerie L. (Officer) | Discretionary sale | 31.3K | $69.08 | $2.2M |
| 2025-04-04 | Wheatley Christine S (Officer) | Discretionary sale | 30K | $69.44 | $2.1M |
| 2025-04-03 | FIKE CARIN L (Officer) | Discretionary sale | 5,541 | $70.79 | $392K |
| 2025-03-21 | Kimball Kenneth C (Officer) | Discretionary sale | 11K | $65.37 | $719K |
| 2025-03-19 | Arreaga Gabriel (Officer) | Discretionary sale | 16K | $65.63 | $1M |
| 2025-03-17 | COSSET YAEL (Officer) | Discretionary sale | 17.7K | $66.19 | $1.2M |
| 2025-03-17 | FIKE CARIN L (Officer) | Discretionary sale | 4,492 | $66.53 | $299K |
| 2025-03-17 | Nichols Brian W (Officer) | Discretionary sale | 1,441 | $65.88 | $95K |
| 2025-03-14 | COSSET YAEL (Officer) | Discretionary sale | 10.5K | $65.77 | $691K |
| 2025-03-13 | Massa Timothy A (Officer) | Discretionary sale | 7,054 | $66.66 | $470K |
| 2025-03-13 | Massa Timothy A (Officer) | Discretionary sale | 22.5K | $66.53 | $1.5M |
| 2025-03-13 | Adcock Mary Ellen (Officer) | Discretionary sale | 18.6K | $66.41 | $1.2M |
| 2025-03-13 | Adcock Mary Ellen (Officer) | Discretionary sale | 41.5K | $66.43 | $2.8M |
| 2025-03-13 | Adcock Mary Ellen (Officer) | Discretionary sale | 43.9K | $66.34 | $2.9M |
| 2025-03-13 | Nichols Brian W (Officer) | Discretionary sale | 1,300 | $66.71 | $87K |
| 2025-03-10 | COSSET YAEL (Officer) | Discretionary sale | 8,704 | $68.15 | $593K |
| 2025-03-10 | COSSET YAEL (Officer) | Discretionary sale | 10.6K | $68.20 | $724K |
| 2025-03-10 | COSSET YAEL (Officer) | Discretionary sale | 29.5K | $68.07 | $2M |
| 2025-03-10 | COSSET YAEL (Officer) | Discretionary sale | 66.3K | $68.06 | $4.5M |
| 2025-03-07 | Foley Todd A (CFO) | Discretionary sale | 7,685 | $66.69 | $513K |
| 2025-03-07 | Foley Todd A (CFO) | Discretionary sale | 9,922 | $66.63 | $661K |
| 2025-03-07 | Foley Todd A (CFO) | Discretionary sale | 10.5K | $66.55 | $699K |
| 2024-12-19 | Foley Todd A (CFO) | Discretionary sale | 3,113 | $61.48 | $191K |
| 2024-12-19 | Foley Todd A (CFO) | Discretionary sale | 13.8K | $61.43 | $849K |
| 2024-12-12 | Aitken Stuart (Officer) | Discretionary sale | 16.6K | $63.22 | $1M |
| 2024-12-12 | Aitken Stuart (Officer) | Discretionary sale | 33.1K | $63.14 | $2.1M |
| 2024-12-12 | Aitken Stuart (Officer) | Discretionary sale | 82.9K | $63.19 | $5.2M |
| 2024-12-10 | COSSET YAEL (Officer) | Discretionary sale | 20K | $58.39 | $1.2M |
| 2024-12-09 | COSSET YAEL (Officer) | Discretionary sale | 30K | $58.54 | $1.8M |
| 2024-12-06 | Massa Timothy A (Officer) | Discretionary sale | 25.9K | $60.12 | $1.6M |
| 2024-10-07 | Nichols Brian W (Officer) | Discretionary sale | 6,922 | $55.80 | $386K |
| 2024-09-23 | Jabbar Valerie L. (Officer) | Discretionary sale | 3,000 | $55.91 | $168K |
| 2024-09-17 | FIKE CARIN L (Officer) | Discretionary sale | 52 | $55.58 | $3K |
| 2024-09-17 | FIKE CARIN L (Officer) | Discretionary sale | 2,958 | $55.57 | $164K |
| 2024-09-17 | Nichols Brian W (Officer) | Discretionary sale | 4,000 | $55.70 | $223K |
| 2024-07-19 | Nichols Brian W (Officer) | Discretionary sale | 2,000 | $54.53 | $109K |
| 2024-04-26 | Foley Todd A (CFO) | Discretionary sale | 373 | $55.75 | $21K |
| 2024-04-26 | Foley Todd A (CFO) | Discretionary sale | 6,243 | $55.69 | $348K |
| 2024-04-25 | Kimball Kenneth C (Officer) | Discretionary sale | 30.3K | $55.98 | $1.7M |
| 2024-04-23 | Massa Timothy A (Officer) | Discretionary sale | 30K | $57.18 | $1.7M |
| 2024-04-23 | Adcock Mary Ellen (Officer) | Discretionary sale | 29.5K | $55.64 | $1.6M |
| 2024-04-23 | Adcock Mary Ellen (Officer) | Discretionary sale | 53.3K | $55.60 | $3M |
| 2024-04-23 | FIKE CARIN L (Officer) | Discretionary sale | 1,257 | $57.01 | $72K |
| 2024-04-23 | FIKE CARIN L (Officer) | Discretionary sale | 2,672 | $57.04 | $152K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.