Lululemon Athletica insider activity
What the executives and directors of Lululemon Athletica actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$1.5M
net open-market flow, 12 m
3 open-market buys, 12 m
0%
of sale value on 10b5-1 plans, 12 m
98 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 93 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Jun 25, 2026 | MORFITT MARTHA A M | 1,606 |
| Jun 25, 2026 | Bergh Charles V | 1,606 |
| Jun 25, 2026 | List Teri | 1,606 |
| Jun 25, 2026 | White Emily | 1,606 |
| Jun 25, 2026 | Henry Kathryn | 1,606 |
| Jun 25, 2026 | McNeill Jon | 1,606 |
| Jun 25, 2026 | Mahe Isabel | 1,606 |
| Jun 25, 2026 | Bracey Esi Eggleston | 1,606 |
| Jun 25, 2026 | Maurer Marc | 1,606 |
| Jun 25, 2026 | Loehnis Alison | 1,606 |
| Jun 25, 2026 | Gentile Laura | 1,606 |
| Jun 9, 2026 | Bracey Esi Eggleston | 247 |
| Jun 8, 2026 | NEUBURGER NICOLE | 55 |
| Jun 8, 2026 | FRANK MEGHAN | 28 |
| Mar 31, 2026 | NEUBURGER NICOLE | 6,303 |
| Mar 31, 2026 | FRANK MEGHAN | 6,332 |
| Mar 31, 2026 | MAESTRINI ANDRE | 7,479 |
| Mar 25, 2026 | NEUBURGER NICOLE | 224 |
| Mar 25, 2026 | FRANK MEGHAN | 246 |
| Mar 25, 2026 | MAESTRINI ANDRE | 220 |
| Mar 19, 2026 | MUSSAFER DAVID M | 1,087 |
| Mar 19, 2026 | Bergh Charles V | 272 |
| Mar 19, 2026 | McNeill Jon | 355 |
| Mar 19, 2026 | Mahe Isabel | 664 |
| Mar 19, 2026 | NEUBURGER NICOLE | 3,745 |
| Mar 19, 2026 | FRANK MEGHAN | 5,436 |
| Mar 19, 2026 | MAESTRINI ANDRE | 5,436 |
| Mar 19, 2026 | GRANT SHANE | 695 |
| Mar 19, 2026 | Das Ranju | 3,926 |
| Dec 30, 2025 | FRANK MEGHAN | 2,763 |
| Dec 19, 2025 | MORFITT MARTHA A M | 10K |
| Dec 15, 2025 | NEUBURGER NICOLE | 6,059 |
| Dec 15, 2025 | FRANK MEGHAN | 11K |
| Dec 15, 2025 | MAESTRINI ANDRE | 11K |
| Sep 9, 2025 | Das Ranju | 6,176 |
| Jun 27, 2025 | MCDONALD CALVIN | 35K |
| Jun 11, 2025 | MORFITT MARTHA A M | 634 |
| Jun 11, 2025 | MUSSAFER DAVID M | 634 |
| Jun 11, 2025 | List Teri | 634 |
| Jun 11, 2025 | White Emily | 634 |
| Jun 11, 2025 | Henry Kathryn | 634 |
| Jun 11, 2025 | McNeill Jon | 634 |
| Jun 11, 2025 | Mahe Isabel | 634 |
| Jun 11, 2025 | Loehnis Alison | 634 |
| Jun 11, 2025 | GRANT SHANE | 634 |
| Jun 9, 2025 | NEUBURGER NICOLE | 67 |
| Jun 9, 2025 | FRANK MEGHAN | 28 |
| Mar 31, 2025 | BURGOYNE CELESTE | 18K |
| Mar 31, 2025 | MCDONALD CALVIN | 41K |
| Mar 31, 2025 | NEUBURGER NICOLE | 8,615 |
| Mar 31, 2025 | FRANK MEGHAN | 8,709 |
| Mar 31, 2025 | MAESTRINI ANDRE | 10K |
| Mar 25, 2025 | BURGOYNE CELESTE | 364 |
| Mar 25, 2025 | NEUBURGER NICOLE | 224 |
| Mar 25, 2025 | FRANK MEGHAN | 246 |
| Mar 25, 2025 | MAESTRINI ANDRE | 220 |
| Dec 26, 2024 | NEUBURGER NICOLE | 2,022 |
| Dec 23, 2024 | MORFITT MARTHA A M | 700 |
| Dec 9, 2024 | BURGOYNE CELESTE | 23K |
| Dec 9, 2024 | FRANK MEGHAN | 2,181 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 71K |
| Vested / exercised | 15K |
| Bought on market | 14K |
| Withheld for tax | 8,687 |
| Discretionary sales | 17K |
| Gifts | 6,500 |
| Kept | 67K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| MCDONALD CALVIN | 43K | 111K | 254.7 |
| MORFITT MARTHA A M | 89K | 89K | 99.1 |
| MUSSAFER DAVID M | 20K | 23K | 113 |
Who holds what
the 14 largest holdings of 21| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| MCDONALD CALVIN Chief Executive Officer Last trade Jun 27, 2025 | CEO | 138K | – | – | Jun 27, 2025 | |
| MORFITT MARTHA A M Last trade Mar 27, 2024 | Director | 89K | – | – | Mar 27, 2024 | |
| CASEY MARTIN MICHAEL Last trade Dec 13, 2012 | Director | 59K | – | – | Dec 13, 2012 | |
| MAESTRINI ANDRE Pres, CCO & Interim Co-CEO Last trade Apr 1, 2026 | CEO | 35K | $495K | – | net buying over the year: 1 month buying, 0 months selling | Apr 1, 2026 |
| FRANK MEGHAN CFO & Interim Co-CEO Last trade Dec 30, 2025 | CEO | 32K | – | $562K | net selling over the year: 0 months buying, 1 month selling | Dec 30, 2025 |
| MUSSAFER DAVID M Last trade Dec 12, 2019 | Director | 23K | – | – | Dec 12, 2019 | |
| NEUBURGER NICOLE Chief Brand Officer Last trade Apr 8, 2026 | Officer | 19K | – | $210K | net selling over the year: 0 months buying, 2 months selling | Apr 8, 2026 |
| BURGOYNE CELESTE Pres Americas & Global Guest Last trade Dec 16, 2025 | Officer | 17K | – | $2.8M | net selling over the year: 0 months buying, 1 month selling | Dec 16, 2025 |
| Bergh Charles V Last trade Jun 15, 2026 | Director | 12K | $1.5M | – | net buying over the year: 2 months buying, 0 months selling | Jun 15, 2026 |
| McNeill Jon | Director | 11K | – | – | – | |
| Das Ranju Chief AI & Technology Officer | Officer | 10K | – | – | – | |
| Choe Michelle Sun Chief Product Officer Last trade Sep 6, 2023 | Officer | 10K | – | – | Sep 6, 2023 | |
| White Emily | Director | 9,739 | – | – | – | |
| Henry Kathryn Last trade Sep 12, 2022 | Director | 7,122 | – | – | Sep 12, 2022 |
Open-market trade log
the 60 most recent of 735| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Jun 15, 2026 | Bergh Charles V (Director) 4,275 shares $117.05 +0.0% since trade filed Jun 16, 2026 | Open-market buy | 4,275 | $117.05 | $500K | +0.0% | Jun 16, 2026 |
| Apr 8, 2026 | NEUBURGER NICOLE (Officer) 622 shares $161.00 −27.3% since trade filed Apr 9, 2026 | Discretionary sale | 622 | $161.00 | $100K | −27.3% | Apr 9, 2026 |
| Apr 1, 2026 | MAESTRINI ANDRE (CEO) 3,275 shares $151.02 −22.5% since trade filed Apr 3, 2026 | Open-market buy | 3,275 | $151.02 | $495K | −22.5% | Apr 3, 2026 |
| Mar 20, 2026 | Bergh Charles V (Director) 6,090 shares $164.20 −28.7% since trade filed Mar 23, 2026 | Open-market buy | 6,090 | $164.20 | $1.0M | −28.7% | Mar 23, 2026 |
| Dec 30, 2025 | FRANK MEGHAN (CFO) 2,658 shares $211.37 −44.6% since trade filed Jan 2, 2026 | Discretionary sale | 2,658 | $211.37 | $562K | −44.6% | Jan 2, 2026 |
| Dec 16, 2025 | BURGOYNE CELESTE (Officer) 1,906 shares $203.48 −42.5% since trade filed Dec 18, 2025 | Discretionary sale | 1,906 | $203.48 | $388K | −42.5% | Dec 18, 2025 |
| Dec 16, 2025 | BURGOYNE CELESTE (Officer) 12K shares $204.08 −42.7% since trade filed Dec 18, 2025 | Discretionary sale | 12K | $204.08 | $2.4M | −42.7% | Dec 18, 2025 |
| Sep 30, 2025 | NEUBURGER NICOLE (Officer) 615 shares $178.00 −34.2% since trade filed Oct 2, 2025 | Discretionary sale | 615 | $178.00 | $109K | −34.2% | Oct 2, 2025 |
| Jun 27, 2025 | MCDONALD CALVIN (CEO) 5,072 shares $236.33 −50.5% since trade filed Jul 1, 2025 | Discretionary sale | 5,072 | $236.33 | $1.2M | −50.5% | Jul 1, 2025 |
| Jun 27, 2025 | MCDONALD CALVIN (CEO) 22K shares $235.54 −50.3% since trade filed Jul 1, 2025 | Discretionary sale | 22K | $235.54 | $5.2M | −50.3% | Jul 1, 2025 |
| Dec 26, 2024 | NEUBURGER NICOLE (Officer) 2,022 shares $387.11 −69.8% since trade filed Dec 30, 2024 | Discretionary sale | 2,022 | $387.11 | $783K | −69.8% | Dec 30, 2024 |
| Dec 9, 2024 | BURGOYNE CELESTE (Officer) 730 shares $401.42 −70.8% since trade filed Dec 11, 2024 | Discretionary sale | 730 | $401.42 | $293K | −70.8% | Dec 11, 2024 |
| Dec 9, 2024 | BURGOYNE CELESTE (Officer) 1,173 shares $407.51 −71.3% since trade filed Dec 11, 2024 | Discretionary sale | 1,173 | $407.51 | $478K | −71.3% | Dec 11, 2024 |
| Dec 9, 2024 | BURGOYNE CELESTE (Officer) 1,749 shares $400.28 −70.8% since trade filed Dec 11, 2024 | Discretionary sale | 1,749 | $400.28 | $700K | −70.8% | Dec 11, 2024 |
| Dec 9, 2024 | BURGOYNE CELESTE (Officer) 1,959 shares $409.64 −71.4% since trade filed Dec 11, 2024 | Discretionary sale | 1,959 | $409.64 | $802K | −71.4% | Dec 11, 2024 |
| Dec 9, 2024 | BURGOYNE CELESTE (Officer) 3,235 shares $404.46 −71.1% since trade filed Dec 11, 2024 | Discretionary sale | 3,235 | $404.46 | $1.3M | −71.1% | Dec 11, 2024 |
| Dec 9, 2024 | BURGOYNE CELESTE (Officer) 3,421 shares $406.62 −71.2% since trade filed Dec 11, 2024 | Discretionary sale | 3,421 | $406.62 | $1.4M | −71.2% | Dec 11, 2024 |
| Dec 9, 2024 | BURGOYNE CELESTE (Officer) 3,727 shares $402.31 −70.9% since trade filed Dec 11, 2024 | Discretionary sale | 3,727 | $402.31 | $1.5M | −70.9% | Dec 11, 2024 |
| Dec 9, 2024 | BURGOYNE CELESTE (Officer) 4,278 shares $405.73 −71.2% since trade filed Dec 11, 2024 | Discretionary sale | 4,278 | $405.73 | $1.7M | −71.2% | Dec 11, 2024 |
| Dec 9, 2024 | BURGOYNE CELESTE (Officer) 4,598 shares $408.33 −71.3% since trade filed Dec 11, 2024 | Discretionary sale | 4,598 | $408.33 | $1.9M | −71.3% | Dec 11, 2024 |
| Sep 26, 2024 | NEUBURGER NICOLE (Officer) 486 shares $269.59 −56.6% since trade filed Sep 30, 2024 | Discretionary sale | 486 | $269.59 | $131K | −56.6% | Sep 30, 2024 |
| Sep 3, 2024 | MCDONALD CALVIN (CEO) 4,000 shares $260.00 −55.0% since trade filed Sep 5, 2024 | Open-market buy | 4,000 | $260.00 | $1.0M | −55.0% | Sep 5, 2024 |
| Mar 27, 2024 | MORFITT MARTHA A M (Director) 3,000 shares $389.00 −69.9% since trade filed Mar 28, 2024 | Open-market buy | 3,000 | $389.00 | $1.2M | −69.9% | Mar 28, 2024 |
| Mar 26, 2024 | MORFITT MARTHA A M (Director) 200 shares $387.90 −69.8% since trade filed Mar 28, 2024 | Open-market buy | 200 | $387.90 | $78K | −69.8% | Mar 28, 2024 |
| Mar 26, 2024 | MORFITT MARTHA A M (Director) 200 shares $389.98 −70.0% since trade filed Mar 28, 2024 | Open-market buy | 200 | $389.98 | $78K | −70.0% | Mar 28, 2024 |
| Mar 26, 2024 | MORFITT MARTHA A M (Director) 300 shares $389.75 −70.0% since trade filed Mar 28, 2024 | Open-market buy | 300 | $389.75 | $117K | −70.0% | Mar 28, 2024 |
| Dec 18, 2023 | MCDONALD CALVIN (CEO) 13K shares $495.00 −76.4% since trade filed Dec 20, 2023 | Discretionary sale | 13K | $495.00 | $6.2M | −76.4% | Dec 20, 2023 |
| Dec 18, 2023 | MCDONALD CALVIN (CEO) 13K shares $500.00 −76.6% since trade filed Dec 20, 2023 | Discretionary sale | 13K | $500.00 | $6.3M | −76.6% | Dec 20, 2023 |
| Dec 18, 2023 | NEUBURGER NICOLE (Officer) 705 shares $500.00 −76.6% since trade filed Dec 20, 2023 | Discretionary sale | 705 | $500.00 | $353K | −76.6% | Dec 20, 2023 |
| Dec 18, 2023 | FRANK MEGHAN (CFO) 1,553 shares $500.00 −76.6% since trade filed Dec 20, 2023 | Discretionary sale | 1,553 | $500.00 | $777K | −76.6% | Dec 20, 2023 |
| Dec 14, 2023 | BURGOYNE CELESTE (Officer) 5,400 shares $495.76 −76.4% since trade filed Dec 18, 2023 | Discretionary sale | 5,400 | $495.76 | $2.7M | −76.4% | Dec 18, 2023 |
| Dec 14, 2023 | BURGOYNE CELESTE (Officer) 10K shares $494.03 −76.3% since trade filed Dec 18, 2023 | Discretionary sale | 10K | $494.03 | $4.9M | −76.3% | Dec 18, 2023 |
| Sep 6, 2023 | Choe Michelle Sun (Officer) 28K shares $401.00 −70.8% since trade filed Sep 8, 2023 | Discretionary sale | 28K | $401.00 | $11M | −70.8% | Sep 8, 2023 |
| Mar 31, 2023 | BURGOYNE CELESTE (Officer) 100 shares $362.04 −67.7% since trade filed Apr 3, 2023 | Discretionary sale | 100 | $362.04 | $36K | −67.7% | Apr 3, 2023 |
| Mar 31, 2023 | BURGOYNE CELESTE (Officer) 17K shares $362.00 −67.7% since trade filed Apr 3, 2023 | Discretionary sale | 17K | $362.00 | $6.2M | −67.7% | Apr 3, 2023 |
| Sep 12, 2022 | Henry Kathryn (Director) 189 shares $351.80 −66.7% since trade filed Sep 14, 2022 | Discretionary sale | 189 | $351.80 | $66K | −66.7% | Sep 14, 2022 |
| Jun 15, 2022 | Gibson Kourtney (Director) 200 shares $280.12 −58.2% since trade filed Jun 28, 2022 late | Open-market buy | 200 | $280.12 | $56K | −58.2% | Jun 28, 2022 late |
| Sep 24, 2021 | Henry Kathryn (Director) 250 shares $432.41 −72.9% since trade filed Sep 28, 2021 | Discretionary sale | 250 | $432.41 | $108K | −72.9% | Sep 28, 2021 |
| Sep 15, 2021 | Henry Kathryn (Director) 250 shares $420.00 −72.1% since trade filed Sep 17, 2021 | Discretionary sale | 250 | $420.00 | $105K | −72.1% | Sep 17, 2021 |
| Sep 9, 2021 | Choe Michelle Sun (Officer) 1,910 shares $426.11 −72.5% since trade filed Sep 13, 2021 | Discretionary sale | 1,910 | $426.11 | $814K | −72.5% | Sep 13, 2021 |
| Sep 9, 2021 | Choe Michelle Sun (Officer) 2,087 shares $423.51 −72.4% since trade filed Sep 13, 2021 | Discretionary sale | 2,087 | $423.51 | $884K | −72.4% | Sep 13, 2021 |
| Sep 9, 2021 | Choe Michelle Sun (Officer) 2,110 shares $424.63 −72.4% since trade filed Sep 13, 2021 | Discretionary sale | 2,110 | $424.63 | $896K | −72.4% | Sep 13, 2021 |
| Sep 9, 2021 | Choe Michelle Sun (Officer) 5,790 shares $427.23 −72.6% since trade filed Sep 13, 2021 | Discretionary sale | 5,790 | $427.23 | $2.5M | −72.6% | Sep 13, 2021 |
| Sep 9, 2021 | Choe Michelle Sun (Officer) 9,326 shares $423.23 −72.3% since trade filed Sep 13, 2021 | Discretionary sale | 9,326 | $423.23 | $3.9M | −72.3% | Sep 13, 2021 |
| Sep 9, 2021 | MCDONALD CALVIN (CEO) 10K shares $427.37 −72.6% since trade filed Sep 13, 2021 | Discretionary sale | 10K | $427.37 | $4.3M | −72.6% | Sep 13, 2021 |
| Jun 29, 2021 | BURGOYNE CELESTE (Officer) 62 shares $367.77 filed Jul 1, 2021 | Discretionary sale | 62 | $367.77 | $23K | – | Jul 1, 2021 |
| Jun 29, 2021 | BURGOYNE CELESTE (Officer) 421 shares $366.66 filed Jul 1, 2021 | Discretionary sale | 421 | $366.66 | $154K | – | Jul 1, 2021 |
| Jun 29, 2021 | BURGOYNE CELESTE (Officer) 1,250 shares $367.22 filed Jul 1, 2021 | Discretionary sale | 1,250 | $367.22 | $459K | – | Jul 1, 2021 |
| Jun 29, 2021 | BURGOYNE CELESTE (Officer) 2,750 shares $366.54 filed Jul 1, 2021 | Discretionary sale | 2,750 | $366.54 | $1.0M | – | Jul 1, 2021 |
| Jun 29, 2021 | BURGOYNE CELESTE (Officer) 4,748 shares $366.59 filed Jul 1, 2021 | Discretionary sale | 4,748 | $366.59 | $1.7M | – | Jul 1, 2021 |
| Jun 29, 2021 | BURGOYNE CELESTE (Officer) 5,131 shares $367.44 filed Jul 1, 2021 | Discretionary sale | 5,131 | $367.44 | $1.9M | – | Jul 1, 2021 |
| Jun 23, 2021 | Henry Kathryn (Director) 432 shares $360.79 filed Jun 25, 2021 | Discretionary sale | 432 | $360.79 | $156K | – | Jun 25, 2021 |
| Jun 8, 2021 | MORFITT MARTHA A M (Director) 4,800 shares $330.00 filed Jun 9, 2021 | Open-market buy | 4,800 | $330.00 | $1.6M | – | Jun 9, 2021 |
| Jun 7, 2021 | Henry Kathryn (Director) 313 shares $331.89 filed Jun 9, 2021 | Discretionary sale | 313 | $331.89 | $104K | – | Jun 9, 2021 |
| Apr 22, 2021 | MCDONALD CALVIN (CEO) 3,000 shares $335.00 filed Apr 26, 2021 | Discretionary sale | 3,000 | $335.00 | $1.0M | – | Apr 26, 2021 |
| Dec 17, 2020 | Choe Michelle Sun (Officer) 2,000 shares $382.11 filed Dec 21, 2020 | Discretionary sale | 2,000 | $382.11 | $764K | – | Dec 21, 2020 |
| Jul 2, 2020 | BURGOYNE CELESTE (Officer) 4,723 shares $304.52 filed Jul 7, 2020 | Discretionary sale | 4,723 | $304.52 | $1.4M | – | Jul 7, 2020 |
| Jul 2, 2020 | Choe Michelle Sun (Officer) 4,744 shares $312.15 filed Jul 7, 2020 | Discretionary sale | 4,744 | $312.15 | $1.5M | – | Jul 7, 2020 |
| Jul 1, 2020 | BURGOYNE CELESTE (Officer) 700 shares $314.16 filed Jul 2, 2020 | Discretionary sale | 700 | $314.16 | $220K | – | Jul 2, 2020 |
| Jul 1, 2020 | BURGOYNE CELESTE (Officer) 1,625 shares $312.89 filed Jul 2, 2020 | Discretionary sale | 1,625 | $312.89 | $508K | – | Jul 2, 2020 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
129 Forms 4, 3 years
1 filed late
0 amendments
2 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.