Monster Beverage insider activity
What the executives and directors of Monster Beverage actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$36M
net open-market flow, 12 m
0 open-market buys, 12 m
0%
of sale value on 10b5-1 plans, 12 m
3,357 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling. The share count changed 2-for-1 on Mar 28, 2024, so prices and share counts reported before then are restated to today's basis here; otherwise the tape would show a step the shares never took.
The 66 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 14, 2026 | SCHLOSBERG HILTON H | 1,690 |
| Sep 3, 2026 | Gehring Rob L. | 29K |
| May 22, 2026 | SCHLOSBERG HILTON H | 5,908 |
| May 22, 2026 | SACKS RODNEY C | 12K |
| May 14, 2026 | Tirre Emelie | 91K |
| May 14, 2026 | HALL MARK J | 54K |
| May 13, 2026 | DINKINS JAMES L | 2,748 |
| May 13, 2026 | VIDERGAUZ MARK | 2,748 |
| May 8, 2026 | SACKS RODNEY C | 17K |
| Mar 14, 2026 | SCHLOSBERG HILTON H | 515K |
| Mar 14, 2026 | SACKS RODNEY C | 501K |
| Mar 14, 2026 | Tirre Emelie | 55K |
| Mar 14, 2026 | Carling Guy | 54K |
| Mar 14, 2026 | KELLY THOMAS J | 25K |
| Mar 14, 2026 | Gehring Rob L. | 1,619 |
| Dec 12, 2025 | SACKS RODNEY C | 14K |
| Nov 28, 2025 | SCHLOSBERG HILTON H | 8,909 |
| Nov 26, 2025 | SACKS RODNEY C | 1.0M |
| Nov 13, 2025 | Carling Guy | 38K |
| Nov 11, 2025 | SCHLOSBERG HILTON H | 1.0M |
| Sep 11, 2025 | SCHLOSBERG HILTON H | 1,100 |
| Sep 11, 2025 | SACKS RODNEY C | 1.1M |
| Sep 3, 2025 | Gehring Rob L. | 14K |
| Jun 11, 2025 | DINKINS JAMES L | 3,592 |
| Jun 11, 2025 | VIDERGAUZ MARK | 3,592 |
| May 30, 2025 | SCHLOSBERG HILTON H | 113 |
| May 29, 2025 | KELLY THOMAS J | 21K |
| May 20, 2025 | SCHLOSBERG HILTON H | 11K |
| May 20, 2025 | Tirre Emelie | 3,206 |
| May 16, 2025 | Tirre Emelie | 8,796 |
| Mar 14, 2025 | HALL MARK J | 97K |
| Mar 14, 2025 | Tirre Emelie | 52K |
| Mar 14, 2025 | Carling Guy | 88K |
| Mar 14, 2025 | SCHLOSBERG HILTON H | 361K |
| Mar 14, 2025 | SACKS RODNEY C | 360K |
| Mar 14, 2025 | KELLY THOMAS J | 23K |
| Mar 6, 2025 | Tirre Emelie | 95K |
| Feb 21, 2025 | SCHLOSBERG HILTON H | 4,428 |
| Feb 21, 2025 | SACKS RODNEY C | 4,428 |
| Jan 8, 2025 | VIDERGAUZ MARK | 2,932 |
| Dec 13, 2024 | SCHLOSBERG HILTON H | 13K |
| Dec 13, 2024 | KELLY THOMAS J | 10K |
| Nov 21, 2024 | Tirre Emelie | 4,282 |
| Oct 29, 2024 | SCHLOSBERG HILTON H | 373K |
| Oct 29, 2024 | SACKS RODNEY C | 326K |
| Sep 12, 2024 | SCHLOSBERG HILTON H | 1,000 |
| Aug 29, 2024 | SACKS RODNEY C | 2,117 |
| Jun 12, 2024 | DINKINS JAMES L | 2,932 |
| Jun 5, 2024 | KELLY THOMAS J | 58K |
| Mar 14, 2024 | SCHLOSBERG HILTON H | 838K |
| Mar 14, 2024 | SACKS RODNEY C | 836K |
| Mar 14, 2024 | KELLY THOMAS J | 34K |
| Mar 14, 2024 | Tirre Emelie | 82K |
| Mar 14, 2024 | Carling Guy | 80K |
| Mar 14, 2024 | HALL MARK J | 25K |
| Mar 4, 2024 | HALL MARK J | 818K |
| Jan 8, 2024 | VIDERGAUZ MARK | 7,948 |
| Jan 3, 2024 | SACKS RODNEY C | 35K |
| Dec 27, 2023 | SCHLOSBERG HILTON H | 11M |
| Dec 27, 2023 | SACKS RODNEY C | 11M |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price. The share count changed 2-for-1 on Mar 28, 2024, so share counts reported before then are restated to today's basis here.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 3.2M |
| Granted | 609K |
| Vested / exercised | 1.6M |
| Withheld for tax | 1.2M |
| Discretionary sales | 462K |
| Gifts | 43K |
| Other out | 3.7M |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades. The share count changed 2-for-1 on Mar 28, 2024, so share counts reported before then are restated to today's basis here.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| HALL MARK J | 1.6M | 299K | 19.2 |
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| SCHLOSBERG HILTON H Vice Chairman and CEO Last trade Jun 11, 2024 | CEO | 2.7M | – | – | Jun 11, 2024 | |
| HALL MARK J Last trade May 14, 2026 | Director | 610K | – | $4.6M | net selling over the year: 0 months buying, 1 month selling | May 14, 2026 |
| SACKS RODNEY C Last trade Dec 12, 2025 | Director | 217K | – | $15M | net selling over the year: 0 months buying, 1 month selling | Dec 12, 2025 |
| Tirre Emelie President of the Americas Last trade May 14, 2026 | Officer | 96K | – | $11M | net selling over the year: 0 months buying, 2 months selling | May 14, 2026 |
| KELLY THOMAS J Chief Financial Officer Last trade May 13, 2026 | CFO | 63K | – | $1.2M | net selling over the year: 0 months buying, 2 months selling | May 13, 2026 |
| VIDERGAUZ MARK Last trade Aug 13, 2025 | Director | 54K | – | – | Aug 13, 2025 | |
| Gehring Rob L. CEO, Americas | CEO | 33K | – | – | – | |
| Carling Guy CEO, EMEA and OSP Last trade Jun 10, 2026 | CEO | 22K | – | $4.5M | net selling over the year: 0 months buying, 2 months selling | Jun 10, 2026 |
| DINKINS JAMES L | Director | 17K | – | – | – |
Open-market trade log
the 60 most recent of 1,312| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Jun 10, 2026 | Carling Guy (CEO) 19K shares $90.90 +0.0% since trade filed Jun 12, 2026 | Discretionary sale | 19K | $90.90 | $1.7M | +0.0% | Jun 12, 2026 |
| May 14, 2026 | HALL MARK J (Director) 54K shares $85.81 +5.9% since trade filed May 15, 2026 | Discretionary sale | 54K | $85.81 | $4.6M | +5.9% | May 15, 2026 |
| May 14, 2026 | Tirre Emelie (Officer) 10K shares $85.74 +6.0% since trade filed May 15, 2026 | Discretionary sale | 10K | $85.74 | $857K | +6.0% | May 15, 2026 |
| May 13, 2026 | KELLY THOMAS J (CFO) 7,000 shares $87.81 +3.5% since trade filed May 15, 2026 | Discretionary sale | 7,000 | $87.81 | $615K | +3.5% | May 15, 2026 |
| May 13, 2026 | Tirre Emelie (Officer) 89K shares $85.96 +5.8% since trade filed May 15, 2026 | Discretionary sale | 89K | $85.96 | $7.6M | +5.8% | May 15, 2026 |
| Mar 13, 2026 | KELLY THOMAS J (CFO) 8,000 shares $77.22 +17.7% since trade filed Mar 17, 2026 | Discretionary sale | 8,000 | $77.22 | $618K | +17.7% | Mar 17, 2026 |
| Dec 12, 2025 | SACKS RODNEY C (Director) 17K shares $73.58 +23.5% since trade filed Dec 16, 2025 | Discretionary sale | 17K | $73.58 | $1.3M | +23.5% | Dec 16, 2025 |
| Dec 12, 2025 | SACKS RODNEY C (Director) 52K shares $73.58 +23.5% since trade filed Dec 16, 2025 | Discretionary sale | 52K | $73.58 | $3.9M | +23.5% | Dec 16, 2025 |
| Dec 12, 2025 | SACKS RODNEY C (Director) 137K shares $73.58 +23.5% since trade filed Dec 16, 2025 | Discretionary sale | 137K | $73.58 | $10M | +23.5% | Dec 16, 2025 |
| Dec 12, 2025 | Tirre Emelie (Officer) 30K shares $73.31 +24.0% since trade filed Dec 16, 2025 | Discretionary sale | 30K | $73.31 | $2.2M | +24.0% | Dec 16, 2025 |
| Nov 13, 2025 | Carling Guy (Officer) 38K shares $71.33 +27.4% since trade filed Nov 17, 2025 | Discretionary sale | 38K | $71.33 | $2.7M | +27.4% | Nov 17, 2025 |
| Aug 13, 2025 | VIDERGAUZ MARK (Director) 10K shares $63.73 +42.6% since trade filed Aug 15, 2025 | Discretionary sale | 10K | $63.73 | $637K | +42.6% | Aug 15, 2025 |
| May 29, 2025 | KELLY THOMAS J (CFO) 27K shares $63.40 +43.4% since trade filed Jun 2, 2025 | Discretionary sale | 27K | $63.40 | $1.7M | +43.4% | Jun 2, 2025 |
| May 16, 2025 | Tirre Emelie (Officer) 8,796 shares $62.46 +45.5% since trade filed May 20, 2025 | Discretionary sale | 8,796 | $62.46 | $549K | +45.5% | May 20, 2025 |
| May 14, 2025 | VIDERGAUZ MARK (Director) 3,500 shares $60.62 +50.0% since trade filed May 16, 2025 | Discretionary sale | 3,500 | $60.62 | $212K | +50.0% | May 16, 2025 |
| Mar 14, 2025 | HALL MARK J (Director) 21K shares $55.00 +65.3% since trade filed Mar 17, 2025 | Discretionary sale | 21K | $55.00 | $1.2M | +65.3% | Mar 17, 2025 |
| Mar 14, 2025 | KELLY THOMAS J (CFO) 10K shares $55.27 +64.5% since trade filed Mar 18, 2025 | Discretionary sale | 10K | $55.27 | $553K | +64.5% | Mar 18, 2025 |
| Mar 14, 2025 | Carling Guy (Officer) 47K shares $55.02 +65.2% since trade filed Mar 14, 2025 | Discretionary sale | 47K | $55.02 | $2.6M | +65.2% | Mar 14, 2025 |
| Mar 13, 2025 | HALL MARK J (Director) 12K shares $54.50 +66.8% since trade filed Mar 17, 2025 | Discretionary sale | 12K | $54.50 | $654K | +66.8% | Mar 17, 2025 |
| Mar 12, 2025 | HALL MARK J (Director) 10K shares $54.50 +66.8% since trade filed Mar 12, 2025 | Discretionary sale | 10K | $54.50 | $545K | +66.8% | Mar 12, 2025 |
| Mar 11, 2025 | HALL MARK J (Director) 48K shares $54.89 +65.6% since trade filed Mar 12, 2025 | Discretionary sale | 48K | $54.89 | $2.6M | +65.6% | Mar 12, 2025 |
| Mar 4, 2025 | Tirre Emelie (Officer) 91K shares $55.38 +64.1% since trade filed Mar 6, 2025 | Discretionary sale | 91K | $55.38 | $5.1M | +64.1% | Mar 6, 2025 |
| Dec 13, 2024 | KELLY THOMAS J (CFO) 10K shares $52.65 +72.7% since trade filed Dec 17, 2024 | Discretionary sale | 10K | $52.65 | $527K | +72.7% | Dec 17, 2024 |
| Nov 12, 2024 | VIDERGAUZ MARK (Director) 10K shares $56.21 +61.7% since trade filed Nov 14, 2024 | Discretionary sale | 10K | $56.21 | $562K | +61.7% | Nov 14, 2024 |
| Jun 11, 2024 | VIDERGAUZ MARK (Director) 7,077 shares $53.00 +71.5% since trade filed Jun 13, 2024 | Discretionary sale | 7,077 | $53.00 | $375K | +71.5% | Jun 13, 2024 |
| Jun 11, 2024 | VIDERGAUZ MARK (Director) 8,000 shares $50.84 +78.8% since trade filed Jun 13, 2024 | Discretionary sale | 8,000 | $50.84 | $407K | +78.8% | Jun 13, 2024 |
| Jun 11, 2024 | SCHLOSBERG HILTON H (CEO) 39K shares $53.00 +71.5% since trade filed Jun 13, 2024 | Discretionary sale | 39K | $53.00 | $2.1M | +71.5% | Jun 13, 2024 |
| Jun 11, 2024 | SCHLOSBERG HILTON H (CEO) 42K shares $53.00 +71.5% since trade filed Jun 13, 2024 | Discretionary sale | 42K | $53.00 | $2.2M | +71.5% | Jun 13, 2024 |
| Jun 11, 2024 | SCHLOSBERG HILTON H (CEO) 85K shares $53.00 +71.5% since trade filed Jun 13, 2024 | Discretionary sale | 85K | $53.00 | $4.5M | +71.5% | Jun 13, 2024 |
| Jun 11, 2024 | SCHLOSBERG HILTON H (CEO) 207K shares $53.00 +71.5% since trade filed Jun 13, 2024 | Discretionary sale | 207K | $53.00 | $11M | +71.5% | Jun 13, 2024 |
| Jun 11, 2024 | SACKS RODNEY C (CEO) 39K shares $53.00 +71.5% since trade filed Jun 13, 2024 | Discretionary sale | 39K | $53.00 | $2.1M | +71.5% | Jun 13, 2024 |
| Jun 11, 2024 | SACKS RODNEY C (CEO) 79K shares $53.00 +71.5% since trade filed Jun 13, 2024 | Discretionary sale | 79K | $53.00 | $4.2M | +71.5% | Jun 13, 2024 |
| Jun 11, 2024 | SACKS RODNEY C (CEO) 85K shares $53.00 +71.5% since trade filed Jun 13, 2024 | Discretionary sale | 85K | $53.00 | $4.5M | +71.5% | Jun 13, 2024 |
| Jun 11, 2024 | SACKS RODNEY C (CEO) 207K shares $53.00 +71.5% since trade filed Jun 13, 2024 | Discretionary sale | 207K | $53.00 | $11M | +71.5% | Jun 13, 2024 |
| Jun 11, 2024 | HALL MARK J (Director) 236K shares $53.00 +71.5% since trade filed Jun 13, 2024 | Discretionary sale | 236K | $53.00 | $13M | +71.5% | Jun 13, 2024 |
| Jun 7, 2024 | HALL MARK J (Director) 250K shares $52.22 +74.1% since trade filed Jun 11, 2024 | Discretionary sale | 250K | $52.22 | $13M | +74.1% | Jun 11, 2024 |
| Jun 5, 2024 | KELLY THOMAS J (CFO) 53K shares $52.25 +74.0% since trade filed Jun 7, 2024 | Discretionary sale | 53K | $52.25 | $2.7M | +74.0% | Jun 7, 2024 |
| Mar 4, 2024 | HALL MARK J (Director) 659K shares $58.55 +210.5% since trade filed Mar 6, 2024 | Discretionary sale | 659K | $58.55 | $39M | +210.5% | Mar 6, 2024 |
| Dec 14, 2023 | Carling Guy (Officer) 35K shares $55.55 +227.3% since trade filed Dec 15, 2023 | Discretionary sale | 35K | $55.55 | $1.9M | +227.3% | Dec 15, 2023 |
| Nov 22, 2023 | VIDERGAUZ MARK (Director) 2,000 shares $55.39 +228.2% since trade filed Nov 22, 2023 | Discretionary sale | 2,000 | $55.39 | $111K | +228.2% | Nov 22, 2023 |
| Nov 22, 2023 | KELLY THOMAS J (CFO) 30K shares $55.19 +229.4% since trade filed Nov 27, 2023 | Discretionary sale | 30K | $55.19 | $1.7M | +229.4% | Nov 27, 2023 |
| Nov 20, 2023 | VIDERGAUZ MARK (Director) 3,000 shares $54.90 +231.2% since trade filed Nov 22, 2023 | Discretionary sale | 3,000 | $54.90 | $165K | +231.2% | Nov 22, 2023 |
| Aug 21, 2023 | Demel Ana (Director) 116 shares $57.24 +217.6% since trade filed Aug 23, 2023 | Discretionary sale | 116 | $57.24 | $7K | +217.6% | Aug 23, 2023 |
| Aug 14, 2023 | VIDERGAUZ MARK (Director) 5,000 shares $59.00 +208.1% since trade filed Aug 16, 2023 | Discretionary sale | 5,000 | $59.00 | $295K | +208.1% | Aug 16, 2023 |
| Aug 14, 2023 | HALL MARK J (Director) 56K shares $58.81 +209.1% since trade filed Aug 16, 2023 | Discretionary sale | 56K | $58.81 | $3.3M | +209.1% | Aug 16, 2023 |
| Aug 10, 2023 | HALL MARK J (Director) 57K shares $58.64 +210.0% since trade filed Aug 11, 2023 | Discretionary sale | 57K | $58.64 | $3.4M | +210.0% | Aug 11, 2023 |
| Aug 9, 2023 | HALL MARK J (Director) 110K shares $57.35 +217.0% since trade filed Aug 11, 2023 | Discretionary sale | 110K | $57.35 | $6.3M | +217.0% | Aug 11, 2023 |
| May 22, 2023 | VIDERGAUZ MARK (Director) 4,000 shares $59.75 +204.3% since trade filed May 24, 2023 | Discretionary sale | 4,000 | $59.75 | $239K | +204.3% | May 24, 2023 |
| May 12, 2023 | KELLY THOMAS J (CFO) 93K shares $59.41 +206.0% since trade filed May 16, 2023 | Discretionary sale | 93K | $59.41 | $5.5M | +206.0% | May 16, 2023 |
| May 11, 2023 | VIDERGAUZ MARK (Director) 4,000 shares $59.13 +207.5% since trade filed May 15, 2023 | Discretionary sale | 4,000 | $59.13 | $237K | +207.5% | May 15, 2023 |
| May 10, 2023 | Tirre Emelie (Officer) 130K shares $59.15 +207.4% since trade filed May 12, 2023 | Discretionary sale | 130K | $59.15 | $7.7M | +207.4% | May 12, 2023 |
| May 9, 2023 | Carling Guy (Officer) 81K shares $58.74 +209.5% since trade filed May 11, 2023 | Discretionary sale | 81K | $58.74 | $4.7M | +209.5% | May 11, 2023 |
| Mar 13, 2023 | Tirre Emelie (Officer) 1,251 shares $99.94 +81.9% since trade filed Mar 14, 2023 | Discretionary sale | 1,251 | $99.94 | $125K | +81.9% | Mar 14, 2023 |
| Mar 8, 2023 | Tirre Emelie (Officer) 38K shares $103.03 +76.5% since trade filed Mar 10, 2023 | Discretionary sale | 38K | $103.03 | $3.9M | +76.5% | Mar 10, 2023 |
| Dec 1, 2022 | Carling Guy (Officer) 12K shares $102.42 +77.5% since trade filed Dec 2, 2022 | Discretionary sale | 12K | $102.42 | $1.3M | +77.5% | Dec 2, 2022 |
| Nov 16, 2022 | Tirre Emelie (Officer) 75K shares $98.96 +83.7% since trade filed Nov 18, 2022 | Discretionary sale | 75K | $98.96 | $7.4M | +83.7% | Nov 18, 2022 |
| Nov 11, 2022 | Carling Guy (Officer) 9,302 shares $98.93 +83.8% since trade filed Nov 15, 2022 | Discretionary sale | 9,302 | $98.93 | $920K | +83.8% | Nov 15, 2022 |
| Nov 11, 2022 | Carling Guy (Officer) 27K shares $97.22 +87.0% since trade filed Nov 15, 2022 | Discretionary sale | 27K | $97.22 | $2.6M | +87.0% | Nov 15, 2022 |
| Sep 12, 2022 | KELLY THOMAS J (CFO) 17K shares $93.92 +93.6% since trade filed Sep 13, 2022 | Discretionary sale | 17K | $93.92 | $1.6M | +93.6% | Sep 13, 2022 |
| Sep 9, 2022 | KELLY THOMAS J (CFO) 16K shares $92.52 +96.5% since trade filed Sep 13, 2022 | Discretionary sale | 16K | $92.52 | $1.5M | +96.5% | Sep 13, 2022 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles. The share count changed 2-for-1 on Mar 28, 2024. This table prints prices and share counts as they were filed, on the basis of the day, while the charts above are on today's; “Since trade” puts the filed price on today's basis first, which is why it does not divide into the price beside it.
Filing hygiene
147 Forms 4, 3 years
0 filed late
0 amendments
1.9 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.