What the executives and directors of Altria actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Gifford William F. Jr. VP and Treasurer | Officer | 745.5K | — | — |
| Begley Jody L EVP and COO | COO | 330.4K | — | — |
| Mancuso Salvatore Chief Executive Officer | CEO | 320.9K | — | — |
| Garnick Murray R EVP & General Counsel | Officer | 219.9K | — | — |
| Whitaker Charles N. SVP, Chief HR Off. & CCO | Officer | 180.9K | — | $1.9M |
| Newman Heather A. SVP, Ch.Strategy & Growth Off | Officer | 170.2K | — | — |
| McCarter Robert A. III EVP & General Counsel | Officer | 128.1K | — | — |
| MUNOZ GEORGE | Director | 120.7K | — | — |
| McQUADE KATHRYN B. | Director | 111.8K | — | — |
| KELLY ENNIS DEBRA J | Director | 73.8K | — | $418K |
| Bryant Daniel J Vice President & Treasurer | Officer | 73.2K | — | — |
| SURGNER W HILDEBRANDT JR VP, Corp. Sec'y & Assoc. GC | Officer | 64.1K | — | — |
| SHANKS VIRGINIA E | Director | 48.9K | — | — |
| D'Ambrosia Steve Vice President & Controller | Officer | 27.4K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-26 | KELLY ENNIS DEBRA J (Director) | Discretionary sale | 5,790 | $72.25 | $418K |
| 2026-05-26 | Strahlman Ellen R (Director) | Discretionary sale | 2,000 | $72.56 | $145K |
| 2026-03-05 | Whitaker Charles N. (Officer) | Discretionary sale | 27.9K | $67.57 | $1.9M |
| 2024-05-02 | Whitaker Charles N. (Officer) | Discretionary sale | 22.5K | $43.95 | $988K |
| 2023-11-06 | Davis Robert Matthews (Director) | Open-market buy | 1,200 | $40.50 | $49K |
| 2023-11-06 | Clarke Ian L.T. (Director) | Open-market buy | 1,100 | $40.57 | $45K |
| 2021-05-26 | Strahlman Ellen R (Director) | Open-market buy | 2,000 | $49.59 | $99K |
| 2020-11-16 | Whitaker Charles N. (Officer) | Discretionary sale | 11.5K | $40.98 | $471K |
| 2019-05-22 | SURGNER W HILDEBRANDT JR (Officer) | Discretionary sale | 2,000 | $52.48 | $105K |
| 2019-05-02 | Begley Jody L (Officer) | Discretionary sale | 3,250 | $53.38 | $173K |
| 2019-02-25 | Sakkab Nabil Y (Director) | Open-market buy | 1,352 | $52.11 | $70K |
| 2019-02-22 | Feldman Ivan S. (Officer) | Discretionary sale | 6,802 | $51.18 | $348K |
| 2019-02-21 | Sakkab Nabil Y (Director) | Open-market buy | 1,032 | $50.42 | $52K |
| 2018-08-29 | DEVITRE DINYAR S (Director) | Discretionary sale | 3,165 | $58.44 | $185K |
| 2018-04-30 | Newman Mark (Director) | Open-market buy | 5,345 | $56.19 | $300K |
| 2018-03-02 | SURGNER W HILDEBRANDT JR (Officer) | Discretionary sale | 3,200 | $62.34 | $199K |
| 2018-03-02 | Quigley Brian W. (CEO) | Discretionary sale | 3,464 | $62.40 | $216K |
| 2018-02-09 | Dillard James E III (Officer) | Discretionary sale | 6,500 | $63.13 | $410K |
| 2018-02-08 | Johnson Craig A. (CEO) | Discretionary sale | 15K | $66.59 | $996K |
| 2017-09-21 | DEVITRE DINYAR S (Director) | Discretionary sale | 32K | $61.22 | $2M |
| 2017-08-10 | Barrington Martin J. (CEO) | Discretionary sale | 15.3K | $65.03 | $995K |
| 2017-05-23 | MUNOZ GEORGE (Director) | Discretionary sale | 5,000 | $72.35 | $362K |
| 2017-05-08 | DEVITRE DINYAR S (Director) | Discretionary sale | 4,285 | $70.72 | $303K |
| 2016-10-31 | Barrington Martin J. (CEO) | Discretionary sale | 16K | $65.85 | $1.1M |
| 2016-08-04 | Whitaker Charles N. (Officer) | Discretionary sale | 11K | $66.53 | $732K |
| 2016-08-03 | Dillard James E III (Officer) | Discretionary sale | 9,000 | $66.68 | $600K |
| 2016-05-20 | MUNOZ GEORGE (Director) | Discretionary sale | 12.6K | $62.85 | $790K |
| 2016-05-20 | Sakkab Nabil Y (Director) | Open-market buy | 4,000 | $63.20 | $253K |
| 2016-05-09 | Quigley Brian W. (CEO) | Discretionary sale | 3,000 | $63.66 | $191K |
| 2015-11-20 | Bryant Daniel J (Officer) | Discretionary sale | 8 | $58.09 | $437 |
| 2015-11-20 | Bryant Daniel J (Officer) | Discretionary sale | 302 | $58.15 | $18K |
| 2015-11-16 | Barrington Martin J. (CEO) | Discretionary sale | 18.5K | $56.56 | $1M |
| 2015-11-13 | Sakkab Nabil Y (Director) | Open-market buy | 4,532 | $56.44 | $256K |
| 2015-03-12 | Keane Denise F. (Officer) | Discretionary sale | 25K | $52.11 | $1.3M |
| 2015-03-09 | Johnson Craig A. (CEO) | Discretionary sale | 14.8K | $53.48 | $792K |
| 2015-03-09 | Whitaker Charles N. (Officer) | Discretionary sale | 17.6K | $53.43 | $940K |
| 2015-03-09 | Dillard James E III (Officer) | Discretionary sale | 26.6K | $53.85 | $1.4M |
| 2014-11-18 | Sakkab Nabil Y (Director) | Discretionary sale | 12.6K | $49.35 | $621K |
| 2014-11-17 | Nelson John R. (Officer) | Discretionary sale | 1,640 | $49.06 | $80K |
| 2014-11-17 | FLEET CLIFFORD B (CEO) | Discretionary sale | 5,000 | $49.04 | $245K |
| 2014-05-15 | SURGNER W HILDEBRANDT JR (Officer) | Discretionary sale | 1,950 | $40.07 | $78K |
| 2014-05-15 | Johnson Craig A. (CEO) | Discretionary sale | 18K | $40.08 | $721K |
| 2014-05-15 | Quigley Brian W. (CEO) | Discretionary sale | 12.4K | $40.05 | $497K |
| 2013-11-20 | Keane Denise F. (Officer) | Discretionary sale | 40.7K | $37.57 | $1.5M |
| 2013-11-19 | Johnson Craig A. (CEO) | Discretionary sale | 17K | $37.79 | $642K |
| 2013-05-22 | DEVITRE DINYAR S (Director) | Open-market buy | 26.7K | $37.04 | $989K |
| 2013-05-13 | Quigley Brian W. (CEO) | Discretionary sale | 1,235 | $36.94 | $46K |
| 2013-03-06 | SURGNER W HILDEBRANDT JR (Officer) | Discretionary sale | 5,000 | $34.24 | $171K |
| 2012-11-26 | Keane Denise F. (Officer) | Discretionary sale | 31.8K | $33.26 | $1.1M |
| 2012-11-01 | Willard Howard A. (CFO) | Discretionary sale | 37.5K | $31.93 | $1.2M |
| 2012-10-05 | BALILES GERALD L (Director) | Open-market buy | 200 | $33.95 | $7K |
| 2012-08-10 | Sakkab Nabil Y (Director) | Discretionary sale | 5,000 | $35.00 | $175K |
| 2012-02-17 | JONES THOMAS W (Director) | Discretionary sale | 976 | $29.48 | $29K |
| 2011-11-23 | Keane Denise F. (Officer) | Discretionary sale | 25K | $27.08 | $677K |
| 2011-07-29 | Johnson Craig A. (CEO) | Discretionary sale | 21K | $26.31 | $553K |
| 2010-05-10 | HUNTLEY ROBERT ER (Director) | Discretionary sale | 5,938 | $21.50 | $128K |
| 2010-04-29 | Keane Denise F. (Officer) | Discretionary sale | 34K | $21.27 | $722K |
| 2009-11-09 | BAILEY ELIZABETH E (Director) | Discretionary sale | 14.3K | $18.88 | $271K |
| 2009-11-04 | Keane Denise F. (Officer) | Discretionary sale | 41.7K | $18.56 | $774K |
| 2009-11-04 | Paoli Peter P. (CEO) | Discretionary sale | 11.6K | $18.50 | $214K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.