FINHUB Insights

Altria insider activity

MO · MO income statements · EDGAR

What the executives and directors of Altria actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.

−$2.3M net open-market flow, 12 m
1 open-market buy, 12 m
0% of sale value on 10b5-1 plans, 12 m
12 days since an insider bought, whole record

The tape: three years of insider trades

Open-market buy Discretionary sale Planned sale (10b5-1) Reported-price path Routine

Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.

The 66 routine events on the chart, as a list
Date Insider Shares
May 14, 2026 McQUADE KATHRYN B. 4,656
May 14, 2026 YZAGUIRRE MARIO MAX 2,571
May 14, 2026 KELLY ENNIS DEBRA J 2,571
May 14, 2026 SHANKS VIRGINIA E 2,571
May 14, 2026 Strahlman Ellen R 2,571
May 14, 2026 Connelly Marjorie Mary 2,571
May 14, 2026 Stoddart Richard S 2,571
May 14, 2026 Davis Robert Matthews 2,571
May 14, 2026 Clarke Ian L.T. 2,571
May 13, 2026 Mancuso Salvatore 41K
Feb 26, 2026 Mancuso Salvatore 60K
Feb 26, 2026 Whitaker Charles N. 32K
Feb 26, 2026 Begley Jody L 57K
Feb 26, 2026 Newman Heather A. 35K
Feb 26, 2026 McCarter Robert A. III 33K
Feb 26, 2026 Patterson Katie F 2,276
Feb 26, 2026 Gifford William F. Jr. 132K
Feb 4, 2026 Gifford William F. Jr. 16K
Dec 9, 2025 Whitaker Charles N. 17K
Dec 9, 2025 Newman Heather A. 26K
Aug 21, 2025 Mancuso Salvatore 15K
Aug 21, 2025 Whitaker Charles N. 10K
Aug 21, 2025 Newman Heather A. 10K
May 15, 2025 McQUADE KATHRYN B. 5,828
May 15, 2025 YZAGUIRRE MARIO MAX 3,219
May 15, 2025 KELLY ENNIS DEBRA J 3,219
May 15, 2025 MUNOZ GEORGE 3,219
May 15, 2025 SHANKS VIRGINIA E 3,219
May 15, 2025 Strahlman Ellen R 3,219
May 15, 2025 Connelly Marjorie Mary 3,219
May 15, 2025 Stoddart Richard S 3,219
May 15, 2025 Davis Robert Matthews 3,219
May 15, 2025 Clarke Ian L.T. 3,219
Apr 16, 2025 Gifford William F. Jr. 68K
Feb 27, 2025 Gifford William F. Jr. 189K
Feb 27, 2025 Mancuso Salvatore 59K
Feb 27, 2025 Whitaker Charles N. 29K
Feb 27, 2025 Begley Jody L 60K
Feb 27, 2025 D'Ambrosia Steve 5,952
Feb 27, 2025 Newman Heather A. 33K
Feb 27, 2025 McCarter Robert A. III 32K
Jan 28, 2025 McCarter Robert A. III 4,262
Dec 10, 2024 Begley Jody L 27K
May 16, 2024 McQUADE KATHRYN B. 7,057
May 16, 2024 YZAGUIRRE MARIO MAX 3,800
May 16, 2024 KELLY ENNIS DEBRA J 3,800
May 16, 2024 MUNOZ GEORGE 3,800
May 16, 2024 SHANKS VIRGINIA E 3,800
May 16, 2024 Strahlman Ellen R 3,800
May 16, 2024 Connelly Marjorie Mary 3,800
May 16, 2024 Davis Robert Matthews 3,800
May 16, 2024 Clarke Ian L.T. 3,800
Apr 1, 2024 McCarter Robert A. III 34K
Feb 28, 2024 SURGNER W HILDEBRANDT JR 8,509
Feb 28, 2024 Gifford William F. Jr. 190K
Feb 28, 2024 Mancuso Salvatore 61K
Feb 28, 2024 Whitaker Charles N. 27K
Feb 28, 2024 Bryant Daniel J 9,345
Feb 28, 2024 Begley Jody L 61K
Feb 28, 2024 D'Ambrosia Steve 6,663

The 60 most recent of 66.

Where the shares went, last 12 months

Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.

The chart, in numbers
Flow Shares
Granted 338K
Bought on market 1,500
Withheld for tax 122K
Discretionary sales 36K
Gifts 16K
Kept 166K

Skin in the game

Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.

The chart, in numbers
Insider Start of the window Latest reported Indexed, start = 100
Gifford William F. Jr. 500K 682K 136.5
Begley Jody L 195K 313K 160.2
Mancuso Salvatore 188K 321K 171
Whitaker Charles N. 163K 181K 110.8
Newman Heather A. 84K 159K 189.1

Who holds what

the 14 largest holdings of 21
Insider Role Shares held Buys 12 m Sales 12 m 12 m Last trade
Gifford William F. Jr. VP and Treasurer Officer 745K
Begley Jody L EVP and COO Last trade May 2, 2019 COO 330K May 2, 2019
Mancuso Salvatore Chief Executive Officer CEO 321K
Garnick Murray R EVP & General Counsel Officer 220K
Whitaker Charles N. SVP, Chief HR Off. & CCO Last trade Mar 5, 2026 Officer 181K $1.9M net selling over the year: 0 months buying, 1 month selling Mar 5, 2026
Newman Heather A. SVP, Ch.Strategy & Growth Off Officer 170K
McCarter Robert A. III EVP & General Counsel Officer 128K
MUNOZ GEORGE Last trade May 23, 2017 Director 121K May 23, 2017
McQUADE KATHRYN B. Last trade Sep 9, 2026 Director 115K $101K net buying over the year: 1 month buying, 0 months selling Sep 9, 2026
KELLY ENNIS DEBRA J Last trade May 26, 2026 Director 74K $418K net selling over the year: 0 months buying, 1 month selling May 26, 2026
Bryant Daniel J Vice President & Treasurer Last trade Nov 20, 2015 Officer 73K Nov 20, 2015
SURGNER W HILDEBRANDT JR VP, Corp. Sec'y & Assoc. GC Last trade May 22, 2019 Officer 64K May 22, 2019
SHANKS VIRGINIA E Director 49K
D'Ambrosia Steve Vice President & Controller Officer 27K

Open-market trade log

the 60 most recent of 86
Date Insider Type Shares Price Value Since trade Filed
Sep 9, 2026 McQUADE KATHRYN B. (Director) 1,500 shares $67.62 +0.0% since trade filed Sep 11, 2026 Open-market buy 1,500 $67.62 $101K +0.0% Sep 11, 2026
May 26, 2026 KELLY ENNIS DEBRA J (Director) 5,790 shares $72.25 −6.4% since trade filed May 28, 2026 Discretionary sale 5,790 $72.25 $418K −6.4% May 28, 2026
May 26, 2026 Strahlman Ellen R (Director) 2,000 shares $72.56 −6.8% since trade filed May 28, 2026 Discretionary sale 2,000 $72.56 $145K −6.8% May 28, 2026
Mar 5, 2026 Whitaker Charles N. (Officer) 28K shares $67.57 +0.1% since trade filed Mar 9, 2026 Discretionary sale 28K $67.57 $1.9M +0.1% Mar 9, 2026
May 2, 2024 Whitaker Charles N. (Officer) 22K shares $43.95 +53.9% since trade filed May 6, 2024 Discretionary sale 22K $43.95 $988K +53.9% May 6, 2024
Nov 6, 2023 Davis Robert Matthews (Director) 1,200 shares $40.50 +67.0% since trade filed Nov 8, 2023 Open-market buy 1,200 $40.50 $49K +67.0% Nov 8, 2023
Nov 6, 2023 Clarke Ian L.T. (Director) 1,100 shares $40.57 +66.7% since trade filed Nov 8, 2023 Open-market buy 1,100 $40.57 $45K +66.7% Nov 8, 2023
May 26, 2021 Strahlman Ellen R (Director) 2,000 shares $49.59 filed May 27, 2021 Open-market buy 2,000 $49.59 $99K May 27, 2021
Nov 16, 2020 Whitaker Charles N. (Officer) 12K shares $40.98 filed Nov 18, 2020 Discretionary sale 12K $40.98 $471K Nov 18, 2020
May 22, 2019 SURGNER W HILDEBRANDT JR (Officer) 2,000 shares $52.48 filed May 23, 2019 Discretionary sale 2,000 $52.48 $105K May 23, 2019
May 2, 2019 Begley Jody L (Officer) 3,250 shares $53.38 filed May 6, 2019 Discretionary sale 3,250 $53.38 $173K May 6, 2019
Feb 25, 2019 Sakkab Nabil Y (Director) 1,352 shares $52.11 filed Feb 26, 2019 Open-market buy 1,352 $52.11 $70K Feb 26, 2019
Feb 22, 2019 Feldman Ivan S. (Officer) 6,802 shares $51.18 filed Feb 26, 2019 Discretionary sale 6,802 $51.18 $348K Feb 26, 2019
Feb 21, 2019 Sakkab Nabil Y (Director) 1,032 shares $50.42 filed Feb 25, 2019 Open-market buy 1,032 $50.42 $52K Feb 25, 2019
Aug 29, 2018 DEVITRE DINYAR S (Director) 3,165 shares $58.44 filed Aug 31, 2018 Discretionary sale 3,165 $58.44 $185K Aug 31, 2018
Apr 30, 2018 Newman Mark (Director) 5,345 shares $56.19 filed May 2, 2018 Open-market buy 5,345 $56.19 $300K May 2, 2018
Mar 2, 2018 SURGNER W HILDEBRANDT JR (Officer) 3,200 shares $62.34 filed Mar 5, 2018 Discretionary sale 3,200 $62.34 $199K Mar 5, 2018
Mar 2, 2018 Quigley Brian W. (CEO) 3,464 shares $62.40 filed Mar 5, 2018 Discretionary sale 3,464 $62.40 $216K Mar 5, 2018
Feb 9, 2018 Dillard James E III (Officer) 6,500 shares $63.13 filed Feb 13, 2018 Discretionary sale 6,500 $63.13 $410K Feb 13, 2018
Feb 8, 2018 Johnson Craig A. (CEO) 15K shares $66.59 filed Feb 9, 2018 Discretionary sale 15K $66.59 $996K Feb 9, 2018
Sep 21, 2017 DEVITRE DINYAR S (Director) 32K shares $61.22 filed Sep 25, 2017 Discretionary sale 32K $61.22 $2.0M Sep 25, 2017
Aug 10, 2017 Barrington Martin J. (CEO) 15K shares $65.03 filed Aug 14, 2017 Discretionary sale 15K $65.03 $995K Aug 14, 2017
May 23, 2017 MUNOZ GEORGE (Director) 5,000 shares $72.35 filed May 25, 2017 Discretionary sale 5,000 $72.35 $362K May 25, 2017
May 8, 2017 DEVITRE DINYAR S (Director) 4,285 shares $70.72 filed May 10, 2017 Discretionary sale 4,285 $70.72 $303K May 10, 2017
Oct 31, 2016 Barrington Martin J. (CEO) 16K shares $65.85 filed Nov 2, 2016 Discretionary sale 16K $65.85 $1.1M Nov 2, 2016
Aug 4, 2016 Whitaker Charles N. (Officer) 11K shares $66.53 filed Aug 8, 2016 Discretionary sale 11K $66.53 $732K Aug 8, 2016
Aug 3, 2016 Dillard James E III (Officer) 9,000 shares $66.68 filed Aug 5, 2016 Discretionary sale 9,000 $66.68 $600K Aug 5, 2016
May 20, 2016 MUNOZ GEORGE (Director) 13K shares $62.85 filed May 24, 2016 Discretionary sale 13K $62.85 $790K May 24, 2016
May 20, 2016 Sakkab Nabil Y (Director) 4,000 shares $63.20 filed May 24, 2016 Open-market buy 4,000 $63.20 $253K May 24, 2016
May 9, 2016 Quigley Brian W. (CEO) 3,000 shares $63.66 filed May 11, 2016 Discretionary sale 3,000 $63.66 $191K May 11, 2016
Nov 20, 2015 Bryant Daniel J (Officer) 8 shares $58.09 filed Nov 24, 2015 Discretionary sale 8 $58.09 $437 Nov 24, 2015
Nov 20, 2015 Bryant Daniel J (Officer) 302 shares $58.15 filed Nov 24, 2015 Discretionary sale 302 $58.15 $18K Nov 24, 2015
Nov 16, 2015 Barrington Martin J. (CEO) 19K shares $56.56 filed Nov 18, 2015 Discretionary sale 19K $56.56 $1.0M Nov 18, 2015
Nov 13, 2015 Sakkab Nabil Y (Director) 4,532 shares $56.44 filed Nov 17, 2015 Open-market buy 4,532 $56.44 $256K Nov 17, 2015
Mar 12, 2015 Keane Denise F. (Officer) 25K shares $52.11 filed Mar 16, 2015 Discretionary sale 25K $52.11 $1.3M Mar 16, 2015
Mar 9, 2015 Johnson Craig A. (CEO) 15K shares $53.48 filed Mar 11, 2015 Discretionary sale 15K $53.48 $792K Mar 11, 2015
Mar 9, 2015 Whitaker Charles N. (Officer) 18K shares $53.43 filed Mar 11, 2015 Discretionary sale 18K $53.43 $940K Mar 11, 2015
Mar 9, 2015 Dillard James E III (Officer) 27K shares $53.85 filed Mar 11, 2015 Discretionary sale 27K $53.85 $1.4M Mar 11, 2015
Nov 18, 2014 Sakkab Nabil Y (Director) 13K shares $49.35 filed Nov 20, 2014 Discretionary sale 13K $49.35 $621K Nov 20, 2014
Nov 17, 2014 Nelson John R. (Officer) 1,640 shares $49.06 filed Nov 19, 2014 Discretionary sale 1,640 $49.06 $80K Nov 19, 2014
Nov 17, 2014 FLEET CLIFFORD B (CEO) 5,000 shares $49.04 filed Nov 19, 2014 Discretionary sale 5,000 $49.04 $245K Nov 19, 2014
May 15, 2014 SURGNER W HILDEBRANDT JR (Officer) 1,950 shares $40.07 filed May 16, 2014 Discretionary sale 1,950 $40.07 $78K May 16, 2014
May 15, 2014 Johnson Craig A. (CEO) 18K shares $40.08 filed May 16, 2014 Discretionary sale 18K $40.08 $721K May 16, 2014
May 15, 2014 Quigley Brian W. (CEO) 12K shares $40.05 filed May 16, 2014 Discretionary sale 12K $40.05 $497K May 16, 2014
Nov 20, 2013 Keane Denise F. (Officer) 41K shares $37.57 filed Nov 21, 2013 Discretionary sale 41K $37.57 $1.5M Nov 21, 2013
Nov 19, 2013 Johnson Craig A. (CEO) 17K shares $37.79 filed Nov 21, 2013 Discretionary sale 17K $37.79 $642K Nov 21, 2013
May 22, 2013 DEVITRE DINYAR S (Director) 27K shares $37.04 filed May 24, 2013 Open-market buy 27K $37.04 $989K May 24, 2013
May 13, 2013 Quigley Brian W. (CEO) 1,235 shares $36.94 filed May 15, 2013 Discretionary sale 1,235 $36.94 $46K May 15, 2013
Mar 6, 2013 SURGNER W HILDEBRANDT JR (Officer) 5,000 shares $34.24 filed Mar 7, 2013 Discretionary sale 5,000 $34.24 $171K Mar 7, 2013
Nov 26, 2012 Keane Denise F. (Officer) 32K shares $33.26 filed Nov 28, 2012 Discretionary sale 32K $33.26 $1.1M Nov 28, 2012
Nov 1, 2012 Willard Howard A. (CFO) 38K shares $31.93 filed Nov 5, 2012 Discretionary sale 38K $31.93 $1.2M Nov 5, 2012
Oct 5, 2012 BALILES GERALD L (Director) 200 shares $33.95 filed Feb 13, 2015 late Open-market buy 200 $33.95 $7K Feb 13, 2015 late
Aug 10, 2012 Sakkab Nabil Y (Director) 5,000 shares $35.00 filed Aug 14, 2012 Discretionary sale 5,000 $35.00 $175K Aug 14, 2012
Feb 17, 2012 JONES THOMAS W (Director) 976 shares $29.48 filed Feb 22, 2012 Discretionary sale 976 $29.48 $29K Feb 22, 2012
Nov 23, 2011 Keane Denise F. (Officer) 25K shares $27.08 filed Nov 28, 2011 Discretionary sale 25K $27.08 $677K Nov 28, 2011
Jul 29, 2011 Johnson Craig A. (CEO) 21K shares $26.31 filed Aug 2, 2011 Discretionary sale 21K $26.31 $553K Aug 2, 2011
May 10, 2010 HUNTLEY ROBERT ER (Director) 5,938 shares $21.50 filed May 12, 2010 Discretionary sale 5,938 $21.50 $128K May 12, 2010
Apr 29, 2010 Keane Denise F. (Officer) 34K shares $21.27 filed May 3, 2010 Discretionary sale 34K $21.27 $722K May 3, 2010
Nov 9, 2009 BAILEY ELIZABETH E (Director) 14K shares $18.88 filed Nov 12, 2009 Discretionary sale 14K $18.88 $271K Nov 12, 2009
Nov 4, 2009 Keane Denise F. (Officer) 42K shares $18.56 filed Nov 6, 2009 Discretionary sale 42K $18.56 $774K Nov 6, 2009

“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.

Filing hygiene

108 Forms 4, 3 years
0 filed late
0 amendments
2 avg. days to file

How to read this

A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.

Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.

Every number on this page comes from Forms 3, 4 and 5 filed with the SEC. The insider export runs on its own schedule, so it can be a few days behind the rest of the site; the date below says how far it goes. Browse the source filings on SEC EDGAR. Data through Sep 18, 2026