Netflix insider activity
What the executives and directors of Netflix actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
The tape: three years of insider trades
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling. The share count changed 10-for-1 on Dec 1, 2025, so prices and share counts reported before then are restated to today's basis here; otherwise the tape would show a step the shares never took.
The 176 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 10, 2026 | BARTON RICHARD N | 2,160 |
| Aug 5, 2026 | BARTON RICHARD N | 2,160 |
| Aug 3, 2026 | SARANDOS THEODORE A | 81K |
| Aug 3, 2026 | HYMAN DAVID A | 17K |
| Aug 3, 2026 | Neumann Spencer Adam | 28K |
| Aug 3, 2026 | Peters Gregory K | 81K |
| Aug 3, 2026 | Willems Cletus R | 9,178 |
| Jun 17, 2026 | SMITH BRADFORD L | 36K |
| Jun 1, 2026 | HASTINGS REED | 387K |
| May 6, 2026 | Peters Gregory K | 83K |
| May 4, 2026 | SARANDOS THEODORE A | 81K |
| May 4, 2026 | HYMAN DAVID A | 17K |
| May 4, 2026 | Neumann Spencer Adam | 28K |
| May 4, 2026 | Willems Cletus R | 9,195 |
| May 1, 2026 | HASTINGS REED | 408K |
| Apr 2, 2026 | Neumann Spencer Adam | 29K |
| Apr 1, 2026 | HASTINGS REED | 421K |
| Mar 2, 2026 | HASTINGS REED | 411K |
| Mar 2, 2026 | Neumann Spencer Adam | 29K |
| Feb 27, 2026 | Neumann Spencer Adam | 57K |
| Feb 5, 2026 | HASTINGS REED | 633K |
| Feb 3, 2026 | SARANDOS THEODORE A | 81K |
| Feb 3, 2026 | HYMAN DAVID A | 17K |
| Feb 3, 2026 | Neumann Spencer Adam | 28K |
| Feb 3, 2026 | Peters Gregory K | 81K |
| Feb 3, 2026 | Willems Cletus R | 9,178 |
| Jan 15, 2026 | SMITH BRADFORD L | 32K |
| Jan 7, 2026 | SARANDOS THEODORE A | 309K |
| Jan 7, 2026 | HYMAN DAVID A | 64K |
| Jan 7, 2026 | Neumann Spencer Adam | 104K |
| Jan 7, 2026 | Peters Gregory K | 309K |
| Jan 2, 2026 | HASTINGS REED | 426K |
| Dec 1, 2025 | HASTINGS REED | 375K |
| Nov 7, 2025 | HASTINGS REED | 141K |
| Nov 4, 2025 | HYMAN DAVID A | 323K |
| Nov 4, 2025 | Peters Gregory K | 66K |
| Nov 3, 2025 | SARANDOS THEODORE A | 60K |
| Nov 3, 2025 | Neumann Spencer Adam | 46K |
| Nov 3, 2025 | Willems Cletus R | 6,880 |
| Oct 31, 2025 | HASTINGS REED | 404K |
| Oct 1, 2025 | HASTINGS REED | 422K |
| Oct 1, 2025 | Neumann Spencer Adam | 26K |
| Sep 2, 2025 | HASTINGS REED | 260K |
| Sep 2, 2025 | Neumann Spencer Adam | 26K |
| Aug 4, 2025 | SARANDOS THEODORE A | 60K |
| Aug 4, 2025 | HYMAN DAVID A | 13K |
| Aug 4, 2025 | Neumann Spencer Adam | 20K |
| Aug 4, 2025 | Peters Gregory K | 60K |
| Aug 4, 2025 | Willems Cletus R | 6,860 |
| Aug 1, 2025 | HASTINGS REED | 228K |
| Aug 1, 2025 | Neumann Spencer Adam | 26K |
| Jul 1, 2025 | HASTINGS REED | 265K |
| Jul 1, 2025 | Neumann Spencer Adam | 26K |
| Jul 1, 2025 | Masiyiwa Strive | 2,900 |
| Jun 25, 2025 | KILGORE LESLIE J | 6,430 |
| Jun 25, 2025 | Karbowski Jeffrey William | 6,200 |
| Jun 5, 2025 | KILGORE LESLIE J | 8,750 |
| Jun 5, 2025 | MATHER ANN | 11K |
| Jun 2, 2025 | HASTINGS REED | 269K |
| Jun 2, 2025 | Neumann Spencer Adam | 26K |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price. The share count changed 10-for-1 on Dec 1, 2025, so share counts reported before then are restated to today's basis here.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 319K |
| Granted | 529K |
| Vested / exercised | 4.7M |
| Withheld for tax | 526K |
| Planned sales (10b5-1) | 4.5M |
| Discretionary sales | 207K |
| Gifts | 390K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades. The share count changed 10-for-1 on Dec 1, 2025, so share counts reported before then are restated to today's basis here.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| HASTINGS REED | 4.1M | 3,940 | 0.1 |
| HYMAN DAVID A | 316K | 316K | 100 |
| Peters Gregory K | 131K | 121K | 92.4 |
Who holds what
the 14 largest holdings of 16| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| HASTINGS REED Last trade Jun 1, 2026 | Director | 22M | – | $358M | net selling over the year: 0 months buying, 8 months selling | Jun 1, 2026 |
| HYMAN DAVID A Chief Legal Officer Last trade Aug 4, 2026 | Officer | 316K | – | $38M | net selling over the year: 0 months buying, 5 months selling | Aug 4, 2026 |
| Hoag Jay C Last trade Jun 5, 2025 | Director | 210K | – | – | Jun 5, 2025 | |
| SARANDOS THEODORE A Co-CEO Last trade Aug 4, 2026 | CEO | 179K | – | $14M | net selling over the year: 0 months buying, 3 months selling | Aug 4, 2026 |
| Peters Gregory K Co-CEO Last trade Aug 6, 2026 | CEO | 121K | – | $18M | net selling over the year: 0 months buying, 5 months selling | Aug 6, 2026 |
| SMITH BRADFORD L Last trade Jun 17, 2026 | Director | 86K | – | $5.6M | net selling over the year: 0 months buying, 2 months selling | Jun 17, 2026 |
| Neumann Spencer Adam Chief Financial Officer Last trade Aug 10, 2026 | CFO | 74K | – | $20M | net selling over the year: 0 months buying, 7 months selling | Aug 10, 2026 |
| KILGORE LESLIE J Last trade Jun 25, 2025 | Director | 36K | – | – | Jun 25, 2025 | |
| BARTON RICHARD N Last trade Sep 10, 2026 | Director | 23K | – | $327K | net selling over the year: 0 months buying, 2 months selling | Sep 10, 2026 |
| Willems Cletus R Chief Global Affairs Officer Last trade Feb 10, 2026 | Officer | 6,301 | – | $521K | net selling over the year: 0 months buying, 2 months selling | Feb 10, 2026 |
| HALEY TIMOTHY M Last trade Nov 11, 2024 | Director | 647 | – | – | Nov 11, 2024 | |
| Karbowski Jeffrey William Chief Accounting Officer Last trade Jun 25, 2025 | Officer | 474 | – | – | Jun 25, 2025 | |
| Sweeney Anne M Last trade Nov 20, 2024 | Director | 197 | – | – | Nov 20, 2024 | |
| Dopfner Mathias Last trade Apr 30, 2025 | Director | 188 | – | – | Apr 30, 2025 |
Open-market trade log
the 60 most recent of 4,369| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Sep 10, 2026 | BARTON RICHARD N (Director) 720 shares $75.27 +1.3% since trade filed Sep 10, 2026 | Planned sale (10b5-1) | 720 | $75.27 | $54K | +1.3% | Sep 10, 2026 |
| Sep 9, 2026 | BARTON RICHARD N (Director) 720 shares $76.26 +0.0% since trade filed Sep 10, 2026 | Planned sale (10b5-1) | 720 | $76.26 | $55K | +0.0% | Sep 10, 2026 |
| Sep 8, 2026 | BARTON RICHARD N (Director) 720 shares $77.60 −1.7% since trade filed Sep 9, 2026 | Planned sale (10b5-1) | 720 | $77.60 | $56K | −1.7% | Sep 9, 2026 |
| Aug 10, 2026 | Neumann Spencer Adam (CFO) 9,248 shares $75.79 +0.6% since trade filed Aug 10, 2026 | Discretionary sale | 9,248 | $75.79 | $701K | +0.6% | Aug 10, 2026 |
| Aug 6, 2026 | Peters Gregory K (CEO) 27K shares $73.54 +3.7% since trade filed Aug 6, 2026 | Discretionary sale | 27K | $73.54 | $2.0M | +3.7% | Aug 6, 2026 |
| Aug 5, 2026 | BARTON RICHARD N (Director) 2,160 shares $75.10 +1.5% since trade filed Aug 6, 2026 | Planned sale (10b5-1) | 2,160 | $75.10 | $162K | +1.5% | Aug 6, 2026 |
| Aug 4, 2026 | SARANDOS THEODORE A (CEO) 27K shares $73.35 +4.0% since trade filed Aug 4, 2026 | Planned sale (10b5-1) | 27K | $73.35 | $2.0M | +4.0% | Aug 4, 2026 |
| Aug 4, 2026 | HYMAN DAVID A (Officer) 5,723 shares $72.85 +4.7% since trade filed Aug 4, 2026 | Discretionary sale | 5,723 | $72.85 | $417K | +4.7% | Aug 4, 2026 |
| Aug 3, 2026 | SARANDOS THEODORE A (CEO) 24K shares $73.48 +3.8% since trade filed Aug 4, 2026 | Planned sale (10b5-1) | 24K | $73.48 | $1.8M | +3.8% | Aug 4, 2026 |
| Aug 3, 2026 | SARANDOS THEODORE A (CEO) 82K shares $72.90 +4.6% since trade filed Aug 4, 2026 | Planned sale (10b5-1) | 82K | $72.90 | $6.0M | +4.6% | Aug 4, 2026 |
| Jun 17, 2026 | SMITH BRADFORD L (Director) 14K shares $78.01 −2.2% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 14K | $78.01 | $1.1M | −2.2% | Jun 18, 2026 |
| Jun 17, 2026 | SMITH BRADFORD L (Director) 22K shares $77.21 −1.2% since trade filed Jun 18, 2026 | Planned sale (10b5-1) | 22K | $77.21 | $1.7M | −1.2% | Jun 18, 2026 |
| Jun 1, 2026 | HASTINGS REED (Director) 54K shares $86.73 −12.1% since trade filed Jun 2, 2026 | Planned sale (10b5-1) | 54K | $86.73 | $4.7M | −12.1% | Jun 2, 2026 |
| Jun 1, 2026 | HASTINGS REED (Director) 333K shares $85.85 −11.2% since trade filed Jun 2, 2026 | Planned sale (10b5-1) | 333K | $85.85 | $29M | −11.2% | Jun 2, 2026 |
| May 7, 2026 | Neumann Spencer Adam (CFO) 9,253 shares $88.95 −14.3% since trade filed May 7, 2026 | Discretionary sale | 9,253 | $88.95 | $823K | −14.3% | May 7, 2026 |
| May 7, 2026 | Peters Gregory K (CEO) 27K shares $88.69 −14.0% since trade filed May 7, 2026 | Discretionary sale | 27K | $88.69 | $2.4M | −14.0% | May 7, 2026 |
| May 5, 2026 | SARANDOS THEODORE A (CEO) 7,039 shares $87.98 −13.3% since trade filed May 5, 2026 | Discretionary sale | 7,039 | $87.98 | $619K | −13.3% | May 5, 2026 |
| May 5, 2026 | SARANDOS THEODORE A (CEO) 7,256 shares $87.97 −13.3% since trade filed May 5, 2026 | Discretionary sale | 7,256 | $87.97 | $638K | −13.3% | May 5, 2026 |
| May 5, 2026 | SARANDOS THEODORE A (CEO) 13K shares $87.96 −13.3% since trade filed May 5, 2026 | Discretionary sale | 13K | $87.96 | $1.1M | −13.3% | May 5, 2026 |
| May 5, 2026 | HYMAN DAVID A (Officer) 5,722 shares $88.08 −13.4% since trade filed May 5, 2026 | Discretionary sale | 5,722 | $88.08 | $504K | −13.4% | May 5, 2026 |
| May 1, 2026 | HASTINGS REED (Director) 106K shares $93.54 −18.5% since trade filed May 4, 2026 | Planned sale (10b5-1) | 106K | $93.54 | $9.9M | −18.5% | May 4, 2026 |
| May 1, 2026 | HASTINGS REED (Director) 113K shares $94.17 −19.0% since trade filed May 4, 2026 | Planned sale (10b5-1) | 113K | $94.17 | $11M | −19.0% | May 4, 2026 |
| May 1, 2026 | HASTINGS REED (Director) 188K shares $92.28 −17.4% since trade filed May 4, 2026 | Planned sale (10b5-1) | 188K | $92.28 | $17M | −17.4% | May 4, 2026 |
| Apr 2, 2026 | Neumann Spencer Adam (CFO) 29K shares $98.00 −22.2% since trade filed Apr 3, 2026 | Planned sale (10b5-1) | 29K | $98.00 | $2.8M | −22.2% | Apr 3, 2026 |
| Apr 1, 2026 | HASTINGS REED (Director) 21K shares $96.66 −21.1% since trade filed Apr 2, 2026 | Planned sale (10b5-1) | 21K | $96.66 | $2.0M | −21.1% | Apr 2, 2026 |
| Apr 1, 2026 | HASTINGS REED (Director) 152K shares $95.02 −19.7% since trade filed Apr 2, 2026 | Planned sale (10b5-1) | 152K | $95.02 | $14M | −19.7% | Apr 2, 2026 |
| Apr 1, 2026 | HASTINGS REED (Director) 248K shares $95.68 −20.3% since trade filed Apr 2, 2026 | Planned sale (10b5-1) | 248K | $95.68 | $24M | −20.3% | Apr 2, 2026 |
| Mar 2, 2026 | HASTINGS REED (Director) 55K shares $96.06 −20.6% since trade filed Mar 3, 2026 | Planned sale (10b5-1) | 55K | $96.06 | $5.3M | −20.6% | Mar 3, 2026 |
| Mar 2, 2026 | HASTINGS REED (Director) 128K shares $97.59 −21.9% since trade filed Mar 3, 2026 | Planned sale (10b5-1) | 128K | $97.59 | $13M | −21.9% | Mar 3, 2026 |
| Mar 2, 2026 | HASTINGS REED (Director) 228K shares $96.92 −21.3% since trade filed Mar 3, 2026 | Planned sale (10b5-1) | 228K | $96.92 | $22M | −21.3% | Mar 3, 2026 |
| Mar 2, 2026 | Neumann Spencer Adam (CFO) 29K shares $97.00 −21.4% since trade filed Mar 3, 2026 | Planned sale (10b5-1) | 29K | $97.00 | $2.8M | −21.4% | Mar 3, 2026 |
| Feb 27, 2026 | Neumann Spencer Adam (CFO) 29K shares $95.00 −19.7% since trade filed Mar 2, 2026 | Planned sale (10b5-1) | 29K | $95.00 | $2.7M | −19.7% | Mar 2, 2026 |
| Feb 27, 2026 | Neumann Spencer Adam (CFO) 29K shares $96.00 −20.6% since trade filed Mar 2, 2026 | Planned sale (10b5-1) | 29K | $96.00 | $2.7M | −20.6% | Mar 2, 2026 |
| Feb 10, 2026 | Peters Gregory K (CEO) 1,310 shares $84.40 −9.6% since trade filed Feb 11, 2026 | Discretionary sale | 1,310 | $84.40 | $111K | −9.6% | Feb 11, 2026 |
| Feb 10, 2026 | Peters Gregory K (CEO) 11K shares $83.76 −9.0% since trade filed Feb 11, 2026 | Discretionary sale | 11K | $83.76 | $945K | −9.0% | Feb 11, 2026 |
| Feb 10, 2026 | Peters Gregory K (CEO) 15K shares $82.74 −7.8% since trade filed Feb 11, 2026 | Discretionary sale | 15K | $82.74 | $1.2M | −7.8% | Feb 11, 2026 |
| Feb 10, 2026 | Willems Cletus R (Officer) 3,136 shares $82.67 −7.8% since trade filed Feb 11, 2026 | Discretionary sale | 3,136 | $82.67 | $259K | −7.8% | Feb 11, 2026 |
| Feb 9, 2026 | HYMAN DAVID A (Officer) 5,727 shares $81.06 −5.9% since trade filed Feb 11, 2026 | Discretionary sale | 5,727 | $81.06 | $464K | −5.9% | Feb 11, 2026 |
| Feb 6, 2026 | Neumann Spencer Adam (CFO) 9,248 shares $81.27 −6.2% since trade filed Feb 9, 2026 | Discretionary sale | 9,248 | $81.27 | $752K | −6.2% | Feb 9, 2026 |
| Feb 2, 2026 | HASTINGS REED (Director) 39K shares $84.96 −10.2% since trade filed Feb 3, 2026 | Planned sale (10b5-1) | 39K | $84.96 | $3.3M | −10.2% | Feb 3, 2026 |
| Feb 2, 2026 | HASTINGS REED (Director) 105K shares $84.09 −9.3% since trade filed Feb 3, 2026 | Planned sale (10b5-1) | 105K | $84.09 | $8.8M | −9.3% | Feb 3, 2026 |
| Feb 2, 2026 | HASTINGS REED (Director) 248K shares $83.22 −8.4% since trade filed Feb 3, 2026 | Planned sale (10b5-1) | 248K | $83.22 | $21M | −8.4% | Feb 3, 2026 |
| Jan 29, 2026 | Peters Gregory K (CEO) 7,560 shares $83.75 −8.9% since trade filed Jan 30, 2026 | Planned sale (10b5-1) | 7,560 | $83.75 | $633K | −8.9% | Jan 30, 2026 |
| Jan 29, 2026 | Peters Gregory K (CEO) 98K shares $82.87 −8.0% since trade filed Jan 30, 2026 | Planned sale (10b5-1) | 98K | $82.87 | $8.1M | −8.0% | Jan 30, 2026 |
| Jan 16, 2026 | HYMAN DAVID A (Officer) 23K shares $88.11 −13.5% since trade filed Jan 20, 2026 | Planned sale (10b5-1) | 23K | $88.11 | $2.1M | −13.5% | Jan 20, 2026 |
| Jan 15, 2026 | SMITH BRADFORD L (Director) 30 shares $89.86 −15.1% since trade filed Jan 16, 2026 | Planned sale (10b5-1) | 30 | $89.86 | $3K | −15.1% | Jan 16, 2026 |
| Jan 15, 2026 | SMITH BRADFORD L (Director) 11K shares $88.27 −13.6% since trade filed Jan 16, 2026 | Planned sale (10b5-1) | 11K | $88.27 | $998K | −13.6% | Jan 16, 2026 |
| Jan 15, 2026 | SMITH BRADFORD L (Director) 20K shares $89.18 −14.5% since trade filed Jan 16, 2026 | Planned sale (10b5-1) | 20K | $89.18 | $1.8M | −14.5% | Jan 16, 2026 |
| Jan 2, 2026 | HASTINGS REED (Director) 6,290 shares $93.22 −18.2% since trade filed Jan 5, 2026 | Planned sale (10b5-1) | 6,290 | $93.22 | $586K | −18.2% | Jan 5, 2026 |
| Jan 2, 2026 | HASTINGS REED (Director) 9,908 shares $94.00 −18.9% since trade filed Jan 5, 2026 | Planned sale (10b5-1) | 9,908 | $94.00 | $931K | −18.9% | Jan 5, 2026 |
| Jan 2, 2026 | HASTINGS REED (Director) 146K shares $92.32 −17.4% since trade filed Jan 5, 2026 | Planned sale (10b5-1) | 146K | $92.32 | $14M | −17.4% | Jan 5, 2026 |
| Jan 2, 2026 | HASTINGS REED (Director) 264K shares $91.18 −16.4% since trade filed Jan 5, 2026 | Planned sale (10b5-1) | 264K | $91.18 | $24M | −16.4% | Jan 5, 2026 |
| Dec 1, 2025 | HASTINGS REED (Director) 37K shares $106.85 −28.6% since trade filed Dec 2, 2025 | Planned sale (10b5-1) | 37K | $106.85 | $3.9M | −28.6% | Dec 2, 2025 |
| Dec 1, 2025 | HASTINGS REED (Director) 141K shares $108.20 −29.5% since trade filed Dec 2, 2025 | Planned sale (10b5-1) | 141K | $108.20 | $15M | −29.5% | Dec 2, 2025 |
| Dec 1, 2025 | HASTINGS REED (Director) 198K shares $108.89 −30.0% since trade filed Dec 2, 2025 | Planned sale (10b5-1) | 198K | $108.89 | $22M | −30.0% | Dec 2, 2025 |
| Nov 6, 2025 | Willems Cletus R (Officer) 238 shares $1,100.33 −30.7% since trade filed Nov 6, 2025 | Discretionary sale | 238 | $1,100.33 | $262K | −30.7% | Nov 6, 2025 |
| Nov 4, 2025 | SARANDOS THEODORE A (CEO) 2,027 shares $1,092.08 −30.2% since trade filed Nov 5, 2025 | Discretionary sale | 2,027 | $1,092.08 | $2.2M | −30.2% | Nov 5, 2025 |
| Nov 4, 2025 | HYMAN DAVID A (Officer) 425 shares $1,088.22 −29.9% since trade filed Nov 5, 2025 | Planned sale (10b5-1) | 425 | $1,088.22 | $462K | −29.9% | Nov 5, 2025 |
| Nov 4, 2025 | HYMAN DAVID A (Officer) 31K shares $1,100.00 −30.7% since trade filed Nov 5, 2025 | Planned sale (10b5-1) | 31K | $1,100.00 | $34M | −30.7% | Nov 5, 2025 |
| Nov 4, 2025 | Peters Gregory K (CEO) 2,027 shares $1,095.68 −30.4% since trade filed Nov 5, 2025 | Discretionary sale | 2,027 | $1,095.68 | $2.2M | −30.4% | Nov 5, 2025 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles. The share count changed 10-for-1 on Dec 1, 2025. This table prints prices and share counts as they were filed, on the basis of the day, while the charts above are on today's; “Since trade” puts the filed price on today's basis first, which is why it does not divide into the price beside it.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.