FINHUB Insights

Netflix insider activity

NFLX · NFLX income statements · EDGAR

What the executives and directors of Netflix actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.

−$455M net open-market flow, 12 m
0 open-market buys, 12 m
95.9% of sale value on 10b5-1 plans, 12 m
1,697 days since an insider bought, whole record

The tape: three years of insider trades

Open-market buy Discretionary sale Planned sale (10b5-1) Reported-price path Routine

Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling. The share count changed 10-for-1 on Dec 1, 2025, so prices and share counts reported before then are restated to today's basis here; otherwise the tape would show a step the shares never took.

The 176 routine events on the chart, as a list
Date Insider Shares
Sep 10, 2026 BARTON RICHARD N 2,160
Aug 5, 2026 BARTON RICHARD N 2,160
Aug 3, 2026 SARANDOS THEODORE A 81K
Aug 3, 2026 HYMAN DAVID A 17K
Aug 3, 2026 Neumann Spencer Adam 28K
Aug 3, 2026 Peters Gregory K 81K
Aug 3, 2026 Willems Cletus R 9,178
Jun 17, 2026 SMITH BRADFORD L 36K
Jun 1, 2026 HASTINGS REED 387K
May 6, 2026 Peters Gregory K 83K
May 4, 2026 SARANDOS THEODORE A 81K
May 4, 2026 HYMAN DAVID A 17K
May 4, 2026 Neumann Spencer Adam 28K
May 4, 2026 Willems Cletus R 9,195
May 1, 2026 HASTINGS REED 408K
Apr 2, 2026 Neumann Spencer Adam 29K
Apr 1, 2026 HASTINGS REED 421K
Mar 2, 2026 HASTINGS REED 411K
Mar 2, 2026 Neumann Spencer Adam 29K
Feb 27, 2026 Neumann Spencer Adam 57K
Feb 5, 2026 HASTINGS REED 633K
Feb 3, 2026 SARANDOS THEODORE A 81K
Feb 3, 2026 HYMAN DAVID A 17K
Feb 3, 2026 Neumann Spencer Adam 28K
Feb 3, 2026 Peters Gregory K 81K
Feb 3, 2026 Willems Cletus R 9,178
Jan 15, 2026 SMITH BRADFORD L 32K
Jan 7, 2026 SARANDOS THEODORE A 309K
Jan 7, 2026 HYMAN DAVID A 64K
Jan 7, 2026 Neumann Spencer Adam 104K
Jan 7, 2026 Peters Gregory K 309K
Jan 2, 2026 HASTINGS REED 426K
Dec 1, 2025 HASTINGS REED 375K
Nov 7, 2025 HASTINGS REED 141K
Nov 4, 2025 HYMAN DAVID A 323K
Nov 4, 2025 Peters Gregory K 66K
Nov 3, 2025 SARANDOS THEODORE A 60K
Nov 3, 2025 Neumann Spencer Adam 46K
Nov 3, 2025 Willems Cletus R 6,880
Oct 31, 2025 HASTINGS REED 404K
Oct 1, 2025 HASTINGS REED 422K
Oct 1, 2025 Neumann Spencer Adam 26K
Sep 2, 2025 HASTINGS REED 260K
Sep 2, 2025 Neumann Spencer Adam 26K
Aug 4, 2025 SARANDOS THEODORE A 60K
Aug 4, 2025 HYMAN DAVID A 13K
Aug 4, 2025 Neumann Spencer Adam 20K
Aug 4, 2025 Peters Gregory K 60K
Aug 4, 2025 Willems Cletus R 6,860
Aug 1, 2025 HASTINGS REED 228K
Aug 1, 2025 Neumann Spencer Adam 26K
Jul 1, 2025 HASTINGS REED 265K
Jul 1, 2025 Neumann Spencer Adam 26K
Jul 1, 2025 Masiyiwa Strive 2,900
Jun 25, 2025 KILGORE LESLIE J 6,430
Jun 25, 2025 Karbowski Jeffrey William 6,200
Jun 5, 2025 KILGORE LESLIE J 8,750
Jun 5, 2025 MATHER ANN 11K
Jun 2, 2025 HASTINGS REED 269K
Jun 2, 2025 Neumann Spencer Adam 26K

The 60 most recent of 176.

Where the shares went, last 12 months

Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price. The share count changed 10-for-1 on Dec 1, 2025, so share counts reported before then are restated to today's basis here.

The chart, in numbers
Flow Shares
From holdings 319K
Granted 529K
Vested / exercised 4.7M
Withheld for tax 526K
Planned sales (10b5-1) 4.5M
Discretionary sales 207K
Gifts 390K

Skin in the game

Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades. The share count changed 10-for-1 on Dec 1, 2025, so share counts reported before then are restated to today's basis here.

The chart, in numbers
Insider Start of the window Latest reported Indexed, start = 100
HASTINGS REED 4.1M 3,940 0.1
HYMAN DAVID A 316K 316K 100
Peters Gregory K 131K 121K 92.4

Who holds what

the 14 largest holdings of 16
Insider Role Shares held Buys 12 m Sales 12 m 12 m Last trade
HASTINGS REED Last trade Jun 1, 2026 Director 22M $358M net selling over the year: 0 months buying, 8 months selling Jun 1, 2026
HYMAN DAVID A Chief Legal Officer Last trade Aug 4, 2026 Officer 316K $38M net selling over the year: 0 months buying, 5 months selling Aug 4, 2026
Hoag Jay C Last trade Jun 5, 2025 Director 210K Jun 5, 2025
SARANDOS THEODORE A Co-CEO Last trade Aug 4, 2026 CEO 179K $14M net selling over the year: 0 months buying, 3 months selling Aug 4, 2026
Peters Gregory K Co-CEO Last trade Aug 6, 2026 CEO 121K $18M net selling over the year: 0 months buying, 5 months selling Aug 6, 2026
SMITH BRADFORD L Last trade Jun 17, 2026 Director 86K $5.6M net selling over the year: 0 months buying, 2 months selling Jun 17, 2026
Neumann Spencer Adam Chief Financial Officer Last trade Aug 10, 2026 CFO 74K $20M net selling over the year: 0 months buying, 7 months selling Aug 10, 2026
KILGORE LESLIE J Last trade Jun 25, 2025 Director 36K Jun 25, 2025
BARTON RICHARD N Last trade Sep 10, 2026 Director 23K $327K net selling over the year: 0 months buying, 2 months selling Sep 10, 2026
Willems Cletus R Chief Global Affairs Officer Last trade Feb 10, 2026 Officer 6,301 $521K net selling over the year: 0 months buying, 2 months selling Feb 10, 2026
HALEY TIMOTHY M Last trade Nov 11, 2024 Director 647 Nov 11, 2024
Karbowski Jeffrey William Chief Accounting Officer Last trade Jun 25, 2025 Officer 474 Jun 25, 2025
Sweeney Anne M Last trade Nov 20, 2024 Director 197 Nov 20, 2024
Dopfner Mathias Last trade Apr 30, 2025 Director 188 Apr 30, 2025

Open-market trade log

the 60 most recent of 4,369
Date Insider Type Shares Price Value Since trade Filed
Sep 10, 2026 BARTON RICHARD N (Director) 720 shares $75.27 +1.3% since trade filed Sep 10, 2026 Planned sale (10b5-1) 720 $75.27 $54K +1.3% Sep 10, 2026
Sep 9, 2026 BARTON RICHARD N (Director) 720 shares $76.26 +0.0% since trade filed Sep 10, 2026 Planned sale (10b5-1) 720 $76.26 $55K +0.0% Sep 10, 2026
Sep 8, 2026 BARTON RICHARD N (Director) 720 shares $77.60 −1.7% since trade filed Sep 9, 2026 Planned sale (10b5-1) 720 $77.60 $56K −1.7% Sep 9, 2026
Aug 10, 2026 Neumann Spencer Adam (CFO) 9,248 shares $75.79 +0.6% since trade filed Aug 10, 2026 Discretionary sale 9,248 $75.79 $701K +0.6% Aug 10, 2026
Aug 6, 2026 Peters Gregory K (CEO) 27K shares $73.54 +3.7% since trade filed Aug 6, 2026 Discretionary sale 27K $73.54 $2.0M +3.7% Aug 6, 2026
Aug 5, 2026 BARTON RICHARD N (Director) 2,160 shares $75.10 +1.5% since trade filed Aug 6, 2026 Planned sale (10b5-1) 2,160 $75.10 $162K +1.5% Aug 6, 2026
Aug 4, 2026 SARANDOS THEODORE A (CEO) 27K shares $73.35 +4.0% since trade filed Aug 4, 2026 Planned sale (10b5-1) 27K $73.35 $2.0M +4.0% Aug 4, 2026
Aug 4, 2026 HYMAN DAVID A (Officer) 5,723 shares $72.85 +4.7% since trade filed Aug 4, 2026 Discretionary sale 5,723 $72.85 $417K +4.7% Aug 4, 2026
Aug 3, 2026 SARANDOS THEODORE A (CEO) 24K shares $73.48 +3.8% since trade filed Aug 4, 2026 Planned sale (10b5-1) 24K $73.48 $1.8M +3.8% Aug 4, 2026
Aug 3, 2026 SARANDOS THEODORE A (CEO) 82K shares $72.90 +4.6% since trade filed Aug 4, 2026 Planned sale (10b5-1) 82K $72.90 $6.0M +4.6% Aug 4, 2026
Jun 17, 2026 SMITH BRADFORD L (Director) 14K shares $78.01 −2.2% since trade filed Jun 18, 2026 Planned sale (10b5-1) 14K $78.01 $1.1M −2.2% Jun 18, 2026
Jun 17, 2026 SMITH BRADFORD L (Director) 22K shares $77.21 −1.2% since trade filed Jun 18, 2026 Planned sale (10b5-1) 22K $77.21 $1.7M −1.2% Jun 18, 2026
Jun 1, 2026 HASTINGS REED (Director) 54K shares $86.73 −12.1% since trade filed Jun 2, 2026 Planned sale (10b5-1) 54K $86.73 $4.7M −12.1% Jun 2, 2026
Jun 1, 2026 HASTINGS REED (Director) 333K shares $85.85 −11.2% since trade filed Jun 2, 2026 Planned sale (10b5-1) 333K $85.85 $29M −11.2% Jun 2, 2026
May 7, 2026 Neumann Spencer Adam (CFO) 9,253 shares $88.95 −14.3% since trade filed May 7, 2026 Discretionary sale 9,253 $88.95 $823K −14.3% May 7, 2026
May 7, 2026 Peters Gregory K (CEO) 27K shares $88.69 −14.0% since trade filed May 7, 2026 Discretionary sale 27K $88.69 $2.4M −14.0% May 7, 2026
May 5, 2026 SARANDOS THEODORE A (CEO) 7,039 shares $87.98 −13.3% since trade filed May 5, 2026 Discretionary sale 7,039 $87.98 $619K −13.3% May 5, 2026
May 5, 2026 SARANDOS THEODORE A (CEO) 7,256 shares $87.97 −13.3% since trade filed May 5, 2026 Discretionary sale 7,256 $87.97 $638K −13.3% May 5, 2026
May 5, 2026 SARANDOS THEODORE A (CEO) 13K shares $87.96 −13.3% since trade filed May 5, 2026 Discretionary sale 13K $87.96 $1.1M −13.3% May 5, 2026
May 5, 2026 HYMAN DAVID A (Officer) 5,722 shares $88.08 −13.4% since trade filed May 5, 2026 Discretionary sale 5,722 $88.08 $504K −13.4% May 5, 2026
May 1, 2026 HASTINGS REED (Director) 106K shares $93.54 −18.5% since trade filed May 4, 2026 Planned sale (10b5-1) 106K $93.54 $9.9M −18.5% May 4, 2026
May 1, 2026 HASTINGS REED (Director) 113K shares $94.17 −19.0% since trade filed May 4, 2026 Planned sale (10b5-1) 113K $94.17 $11M −19.0% May 4, 2026
May 1, 2026 HASTINGS REED (Director) 188K shares $92.28 −17.4% since trade filed May 4, 2026 Planned sale (10b5-1) 188K $92.28 $17M −17.4% May 4, 2026
Apr 2, 2026 Neumann Spencer Adam (CFO) 29K shares $98.00 −22.2% since trade filed Apr 3, 2026 Planned sale (10b5-1) 29K $98.00 $2.8M −22.2% Apr 3, 2026
Apr 1, 2026 HASTINGS REED (Director) 21K shares $96.66 −21.1% since trade filed Apr 2, 2026 Planned sale (10b5-1) 21K $96.66 $2.0M −21.1% Apr 2, 2026
Apr 1, 2026 HASTINGS REED (Director) 152K shares $95.02 −19.7% since trade filed Apr 2, 2026 Planned sale (10b5-1) 152K $95.02 $14M −19.7% Apr 2, 2026
Apr 1, 2026 HASTINGS REED (Director) 248K shares $95.68 −20.3% since trade filed Apr 2, 2026 Planned sale (10b5-1) 248K $95.68 $24M −20.3% Apr 2, 2026
Mar 2, 2026 HASTINGS REED (Director) 55K shares $96.06 −20.6% since trade filed Mar 3, 2026 Planned sale (10b5-1) 55K $96.06 $5.3M −20.6% Mar 3, 2026
Mar 2, 2026 HASTINGS REED (Director) 128K shares $97.59 −21.9% since trade filed Mar 3, 2026 Planned sale (10b5-1) 128K $97.59 $13M −21.9% Mar 3, 2026
Mar 2, 2026 HASTINGS REED (Director) 228K shares $96.92 −21.3% since trade filed Mar 3, 2026 Planned sale (10b5-1) 228K $96.92 $22M −21.3% Mar 3, 2026
Mar 2, 2026 Neumann Spencer Adam (CFO) 29K shares $97.00 −21.4% since trade filed Mar 3, 2026 Planned sale (10b5-1) 29K $97.00 $2.8M −21.4% Mar 3, 2026
Feb 27, 2026 Neumann Spencer Adam (CFO) 29K shares $95.00 −19.7% since trade filed Mar 2, 2026 Planned sale (10b5-1) 29K $95.00 $2.7M −19.7% Mar 2, 2026
Feb 27, 2026 Neumann Spencer Adam (CFO) 29K shares $96.00 −20.6% since trade filed Mar 2, 2026 Planned sale (10b5-1) 29K $96.00 $2.7M −20.6% Mar 2, 2026
Feb 10, 2026 Peters Gregory K (CEO) 1,310 shares $84.40 −9.6% since trade filed Feb 11, 2026 Discretionary sale 1,310 $84.40 $111K −9.6% Feb 11, 2026
Feb 10, 2026 Peters Gregory K (CEO) 11K shares $83.76 −9.0% since trade filed Feb 11, 2026 Discretionary sale 11K $83.76 $945K −9.0% Feb 11, 2026
Feb 10, 2026 Peters Gregory K (CEO) 15K shares $82.74 −7.8% since trade filed Feb 11, 2026 Discretionary sale 15K $82.74 $1.2M −7.8% Feb 11, 2026
Feb 10, 2026 Willems Cletus R (Officer) 3,136 shares $82.67 −7.8% since trade filed Feb 11, 2026 Discretionary sale 3,136 $82.67 $259K −7.8% Feb 11, 2026
Feb 9, 2026 HYMAN DAVID A (Officer) 5,727 shares $81.06 −5.9% since trade filed Feb 11, 2026 Discretionary sale 5,727 $81.06 $464K −5.9% Feb 11, 2026
Feb 6, 2026 Neumann Spencer Adam (CFO) 9,248 shares $81.27 −6.2% since trade filed Feb 9, 2026 Discretionary sale 9,248 $81.27 $752K −6.2% Feb 9, 2026
Feb 2, 2026 HASTINGS REED (Director) 39K shares $84.96 −10.2% since trade filed Feb 3, 2026 Planned sale (10b5-1) 39K $84.96 $3.3M −10.2% Feb 3, 2026
Feb 2, 2026 HASTINGS REED (Director) 105K shares $84.09 −9.3% since trade filed Feb 3, 2026 Planned sale (10b5-1) 105K $84.09 $8.8M −9.3% Feb 3, 2026
Feb 2, 2026 HASTINGS REED (Director) 248K shares $83.22 −8.4% since trade filed Feb 3, 2026 Planned sale (10b5-1) 248K $83.22 $21M −8.4% Feb 3, 2026
Jan 29, 2026 Peters Gregory K (CEO) 7,560 shares $83.75 −8.9% since trade filed Jan 30, 2026 Planned sale (10b5-1) 7,560 $83.75 $633K −8.9% Jan 30, 2026
Jan 29, 2026 Peters Gregory K (CEO) 98K shares $82.87 −8.0% since trade filed Jan 30, 2026 Planned sale (10b5-1) 98K $82.87 $8.1M −8.0% Jan 30, 2026
Jan 16, 2026 HYMAN DAVID A (Officer) 23K shares $88.11 −13.5% since trade filed Jan 20, 2026 Planned sale (10b5-1) 23K $88.11 $2.1M −13.5% Jan 20, 2026
Jan 15, 2026 SMITH BRADFORD L (Director) 30 shares $89.86 −15.1% since trade filed Jan 16, 2026 Planned sale (10b5-1) 30 $89.86 $3K −15.1% Jan 16, 2026
Jan 15, 2026 SMITH BRADFORD L (Director) 11K shares $88.27 −13.6% since trade filed Jan 16, 2026 Planned sale (10b5-1) 11K $88.27 $998K −13.6% Jan 16, 2026
Jan 15, 2026 SMITH BRADFORD L (Director) 20K shares $89.18 −14.5% since trade filed Jan 16, 2026 Planned sale (10b5-1) 20K $89.18 $1.8M −14.5% Jan 16, 2026
Jan 2, 2026 HASTINGS REED (Director) 6,290 shares $93.22 −18.2% since trade filed Jan 5, 2026 Planned sale (10b5-1) 6,290 $93.22 $586K −18.2% Jan 5, 2026
Jan 2, 2026 HASTINGS REED (Director) 9,908 shares $94.00 −18.9% since trade filed Jan 5, 2026 Planned sale (10b5-1) 9,908 $94.00 $931K −18.9% Jan 5, 2026
Jan 2, 2026 HASTINGS REED (Director) 146K shares $92.32 −17.4% since trade filed Jan 5, 2026 Planned sale (10b5-1) 146K $92.32 $14M −17.4% Jan 5, 2026
Jan 2, 2026 HASTINGS REED (Director) 264K shares $91.18 −16.4% since trade filed Jan 5, 2026 Planned sale (10b5-1) 264K $91.18 $24M −16.4% Jan 5, 2026
Dec 1, 2025 HASTINGS REED (Director) 37K shares $106.85 −28.6% since trade filed Dec 2, 2025 Planned sale (10b5-1) 37K $106.85 $3.9M −28.6% Dec 2, 2025
Dec 1, 2025 HASTINGS REED (Director) 141K shares $108.20 −29.5% since trade filed Dec 2, 2025 Planned sale (10b5-1) 141K $108.20 $15M −29.5% Dec 2, 2025
Dec 1, 2025 HASTINGS REED (Director) 198K shares $108.89 −30.0% since trade filed Dec 2, 2025 Planned sale (10b5-1) 198K $108.89 $22M −30.0% Dec 2, 2025
Nov 6, 2025 Willems Cletus R (Officer) 238 shares $1,100.33 −30.7% since trade filed Nov 6, 2025 Discretionary sale 238 $1,100.33 $262K −30.7% Nov 6, 2025
Nov 4, 2025 SARANDOS THEODORE A (CEO) 2,027 shares $1,092.08 −30.2% since trade filed Nov 5, 2025 Discretionary sale 2,027 $1,092.08 $2.2M −30.2% Nov 5, 2025
Nov 4, 2025 HYMAN DAVID A (Officer) 425 shares $1,088.22 −29.9% since trade filed Nov 5, 2025 Planned sale (10b5-1) 425 $1,088.22 $462K −29.9% Nov 5, 2025
Nov 4, 2025 HYMAN DAVID A (Officer) 31K shares $1,100.00 −30.7% since trade filed Nov 5, 2025 Planned sale (10b5-1) 31K $1,100.00 $34M −30.7% Nov 5, 2025
Nov 4, 2025 Peters Gregory K (CEO) 2,027 shares $1,095.68 −30.4% since trade filed Nov 5, 2025 Discretionary sale 2,027 $1,095.68 $2.2M −30.4% Nov 5, 2025

“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles. The share count changed 10-for-1 on Dec 1, 2025. This table prints prices and share counts as they were filed, on the basis of the day, while the charts above are on today's; “Since trade” puts the filed price on today's basis first, which is why it does not divide into the price beside it.

Filing hygiene

636 Forms 4, 3 years
0 filed late
1 amendments
1.3 avg. days to file

How to read this

A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.

Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.

Every number on this page comes from Forms 3, 4 and 5 filed with the SEC. The insider export runs on its own schedule, so it can be a few days behind the rest of the site; the date below says how far it goes. Browse the source filings on SEC EDGAR. Data through Sep 18, 2026