What the executives and directors of Nike, Inc. actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| KNIGHT PHILIP H | Other | 12.8M | — | — |
| Knight Travis A | Director | 7.7M | — | — |
| PARKER MARK G EXECUTIVE CHAIRMAN | Officer | 625.4K | — | $12.1M |
| Hill Elliott Vice President | Officer | 265.2K | $3M | — |
| Donahoe John J PRESIDENT & CEO | CEO | 241.2K | — | — |
| GRAF ALAN B JR | Director | 197.4K | — | — |
| COOK TIMOTHY D | Director | 130.5K | $4M | — |
| williams craig a. EVP: CHIEF COMMERCIAL OFFICER | Officer | 114.1K | — | — |
| Friend Matthew EVP: CFO | CFO | 84.6K | — | — |
| O'NEILL HEIDI PRES: CONSUMER, PRODCT & BRAND | Officer | 80.5K | — | — |
| Alagirisamy Venkatesh EVP: CHIEF OPERATING OFFICER | COO | 75.7K | — | — |
| Montagne Amy PRESIDENT, NIKE | Officer | 62.3K | — | — |
| Leinwand Robert EVP: Chief Legal Officer | Officer | 61.6K | — | $693K |
| Heinle Treasure EVP: CHIEF PEOPLE OFFICER | Officer | 59.8K | — | $306K |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-12 | McCartney Philip (Officer) | Planned sale (10b5-1) | 17.4K | $46.18 | $803K |
| 2026-04-13 | Hill Elliott (CEO) | Open-market buy | 23.7K | $42.27 | $1000K |
| 2026-04-13 | Hill Elliott (CEO) | Open-market buy | 23.7K | $42.27 | $1M |
| 2026-04-10 | COOK TIMOTHY D (Director) | Open-market buy | 25K | $42.43 | $1.1M |
| 2026-04-09 | ROGERS JOHN W JR (Director) | Open-market buy | 4,000 | $43.34 | $173K |
| 2026-04-07 | SWAN ROBERT HOLMES (Director) | Open-market buy | 11.8K | $42.44 | $500K |
| 2026-02-12 | Leinwand Robert (Officer) | Planned sale (10b5-1) | 9,065 | $62.33 | $565K |
| 2025-12-29 | Hill Elliott (CEO) | Open-market buy | 16.4K | $61.10 | $1M |
| 2025-12-22 | COOK TIMOTHY D (Director) | Open-market buy | 50K | $58.97 | $2.9M |
| 2025-12-22 | SWAN ROBERT HOLMES (Director) | Open-market buy | 8,691 | $57.54 | $500K |
| 2025-11-14 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 86.1K | $64.80 | $5.6M |
| 2025-11-07 | KNUDSTORP JORGEN VIG (Director) | Open-market buy | 16.2K | $62.09 | $1M |
| 2025-10-06 | Heinle Treasure (Officer) | Discretionary sale | 4,300 | $71.27 | $306K |
| 2025-10-02 | Leinwand Robert (Officer) | Discretionary sale | 697 | $75.13 | $52K |
| 2025-09-05 | Leinwand Robert (Officer) | Planned sale (10b5-1) | 1,019 | $74.64 | $76K |
| 2025-08-14 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 86.1K | $75.93 | $6.5M |
| 2025-08-13 | McCartney Philip (Officer) | Discretionary sale | 3,162 | $77.21 | $244K |
| 2025-08-05 | Leinwand Robert (Officer) | Planned sale (10b5-1) | 1,644 | $74.91 | $123K |
| 2025-07-16 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 110K | $72.29 | $8M |
| 2025-05-14 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 43K | $62.05 | $2.7M |
| 2025-05-14 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 110K | $62.05 | $6.8M |
| 2025-04-24 | Nielsen Johanna (Officer) | Planned sale (10b5-1) | 138 | $57.81 | $8K |
| 2025-04-04 | SWAN ROBERT HOLMES (Director) | Open-market buy | 8,600 | $58.46 | $503K |
| 2025-02-14 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 59.7K | $72.83 | $4.4M |
| 2025-02-14 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 110K | $72.83 | $8M |
| 2025-02-13 | Leinwand Robert (Officer) | Planned sale (10b5-1) | 4,506 | $72.81 | $328K |
| 2025-02-11 | O'NEILL HEIDI (Officer) | Discretionary sale | 14.1K | $71.18 | $1M |
| 2024-12-27 | ROGERS JOHN W JR (Director) | Open-market buy | 2,500 | $76.65 | $192K |
| 2024-11-14 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 45.2K | $76.64 | $3.5M |
| 2024-08-14 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 52.5K | $78.00 | $4.1M |
| 2024-08-07 | Friend Matthew (CFO) | Planned sale (10b5-1) | 5,410 | $72.88 | $394K |
| 2024-07-18 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 110K | $72.97 | $8M |
| 2024-06-28 | SWAN ROBERT HOLMES (Director) | Open-market buy | 2,941 | $77.02 | $227K |
| 2024-06-05 | Friend Matthew (CFO) | Planned sale (10b5-1) | 9,350 | $95.10 | $889K |
| 2024-05-14 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 58.4K | $93.14 | $5.4M |
| 2024-05-14 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 110K | $93.14 | $10.2M |
| 2024-05-09 | Nielsen Johanna (Officer) | Planned sale (10b5-1) | 282 | $93.64 | $26K |
| 2024-05-07 | Matheson Monique S. (Officer) | Discretionary sale | 45K | $94.16 | $4.2M |
| 2024-02-14 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 58.4K | $105.00 | $6.1M |
| 2024-02-14 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 110K | $105.00 | $11.6M |
| 2023-12-11 | Matheson Monique S. (Officer) | Planned sale (10b5-1) | 10K | $119.00 | $1.2M |
| 2023-10-16 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 58.1K | $99.60 | $5.8M |
| 2023-10-02 | SWAN ROBERT HOLMES (Director) | Open-market buy | 13.1K | $96.13 | $1.3M |
| 2023-08-08 | Matheson Monique S. (Officer) | Discretionary sale | 6,338 | $109.61 | $695K |
| 2023-08-08 | Matheson Monique S. (Officer) | Discretionary sale | 13.9K | $109.00 | $1.5M |
| 2023-08-08 | Matheson Monique S. (Officer) | Discretionary sale | 19.8K | $107.98 | $2.1M |
| 2023-08-03 | Friend Matthew (CFO) | Planned sale (10b5-1) | 5,545 | $107.00 | $593K |
| 2023-08-03 | Nielsen Johanna (Officer) | Planned sale (10b5-1) | 1,706 | $107.00 | $183K |
| 2023-07-18 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 110K | $108.58 | $11.9M |
| 2023-06-05 | Friend Matthew (CFO) | Planned sale (10b5-1) | 9,210 | $107.50 | $990K |
| 2023-05-12 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 110K | $120.86 | $13.3M |
| 2023-04-17 | Nielsen Johanna (Officer) | Planned sale (10b5-1) | 282 | $126.03 | $36K |
| 2023-04-06 | PARKER MARK G (Officer) | Planned sale (10b5-1) | 110K | $119.25 | $13.1M |
| 2023-02-07 | Henry Peter B. (Director) | Open-market buy | 557 | $125.45 | $70K |
| 2023-01-06 | Matheson Monique S. (Officer) | Discretionary sale | 5,000 | $124.00 | $620K |
| 2022-12-13 | Matheson Monique S. (Officer) | Discretionary sale | 5,000 | $115.83 | $579K |
| 2022-12-07 | Matheson Monique S. (Officer) | Discretionary sale | 5,000 | $107.32 | $537K |
| 2022-12-07 | Matheson Monique S. (Officer) | Discretionary sale | 5,000 | $109.00 | $545K |
| 2022-10-31 | Matheson Monique S. (Officer) | Discretionary sale | 5,882 | $93.55 | $550K |
| 2022-08-03 | Campion Andrew (COO) | Discretionary sale | 5,922 | $113.42 | $672K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.