Nike insider activity
What the executives and directors of Nike actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
$1.1M
net open-market flow, 12 m
9 open-market buys, 12 m
93%
of sale value on 10b5-1 plans, 12 m
161 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 113 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 15, 2026 | Arnault Alexandre | 5,171 |
| Sep 8, 2026 | COOK TIMOTHY D | 5,047 |
| Sep 8, 2026 | SWAN ROBERT HOLMES | 5,047 |
| Sep 8, 2026 | HENRY MARIA | 5,047 |
| Sep 8, 2026 | PELUSO MICHELLE A | 5,047 |
| Sep 8, 2026 | Henry Peter B. | 5,047 |
| Sep 8, 2026 | Knight Travis A | 5,047 |
| Sep 8, 2026 | KNUDSTORP JORGEN VIG | 5,047 |
| Sep 8, 2026 | Duckett Thasunda | 5,047 |
| Sep 8, 2026 | Gil Monica | 5,047 |
| Sep 1, 2026 | Hill Elliott | 118K |
| Sep 1, 2026 | Denton David M | 71K |
| Sep 1, 2026 | Nielsen Johanna | 12K |
| Sep 1, 2026 | Leinwand Robert | 37K |
| Sep 1, 2026 | Heinle Treasure | 37K |
| Sep 1, 2026 | McCartney Philip | 33K |
| Sep 1, 2026 | Montagne Amy | 34K |
| Sep 1, 2026 | Alagirisamy Venkatesh | 41K |
| Aug 14, 2026 | PARKER MARK G | 11K |
| Aug 3, 2026 | Friend Matthew | 1,239 |
| Aug 3, 2026 | Leinwand Robert | 413 |
| Aug 3, 2026 | McCartney Philip | 494 |
| Aug 3, 2026 | Montagne Amy | 578 |
| Aug 3, 2026 | Alagirisamy Venkatesh | 837 |
| Jul 30, 2026 | Knight Travis A | 5.7M |
| Jun 10, 2026 | McCartney Philip | 9,836 |
| Jun 10, 2026 | Alagirisamy Venkatesh | 9,853 |
| May 14, 2026 | PARKER MARK G | 22K |
| Feb 11, 2026 | KNIGHT PHILIP H | 9.0M |
| Feb 10, 2026 | Leinwand Robert | 4,647 |
| Feb 10, 2026 | Heinle Treasure | 853 |
| Dec 10, 2025 | Hill Elliott | 117K |
| Dec 10, 2025 | Friend Matthew | 31K |
| Dec 10, 2025 | Leinwand Robert | 31K |
| Dec 10, 2025 | Heinle Treasure | 31K |
| Dec 10, 2025 | McCartney Philip | 31K |
| Dec 10, 2025 | Montagne Amy | 31K |
| Dec 10, 2025 | Alagirisamy Venkatesh | 37K |
| Nov 14, 2025 | PARKER MARK G | 11K |
| Oct 14, 2025 | Hill Elliott | 4,805 |
| Sep 9, 2025 | ROGERS JOHN W JR | 2,619 |
| Sep 9, 2025 | COOK TIMOTHY D | 2,619 |
| Sep 9, 2025 | SWAN ROBERT HOLMES | 2,619 |
| Sep 9, 2025 | HENRY MARIA | 2,619 |
| Sep 9, 2025 | PELUSO MICHELLE A | 2,619 |
| Sep 9, 2025 | Henry Peter B. | 2,619 |
| Sep 9, 2025 | Knight Travis A | 2,619 |
| Sep 9, 2025 | KNUDSTORP JORGEN VIG | 2,619 |
| Sep 9, 2025 | Duckett Thasunda | 2,619 |
| Sep 9, 2025 | Gil Monica | 2,619 |
| Sep 2, 2025 | Hill Elliott | 53K |
| Sep 2, 2025 | Friend Matthew | 27K |
| Sep 2, 2025 | williams craig a. | 28K |
| Sep 2, 2025 | Leinwand Robert | 19K |
| Sep 2, 2025 | Heinle Treasure | 19K |
| Sep 2, 2025 | McCartney Philip | 14K |
| Sep 2, 2025 | Montagne Amy | 15K |
| Sep 1, 2025 | Nielsen Johanna | 3,140 |
| Aug 14, 2025 | PARKER MARK G | 11K |
| Aug 1, 2025 | Friend Matthew | 2,688 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 498K |
| Granted | 719K |
| Vested / exercised | 4.5M |
| Bought on market | 179K |
| Other in | 7.0M |
| Withheld for tax | 59K |
| Planned sales (10b5-1) | 127K |
| Discretionary sales | 9,864 |
| Gifts | 7.4M |
| Other out | 5.3M |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| KNIGHT PHILIP H | 8.3M | 8.3M | 100 |
| PARKER MARK G | 1.4M | 614K | 43.7 |
Who holds what
the 14 largest holdings of 28| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| KNIGHT PHILIP H Last trade Oct 2, 2020 | Other | 13M | – | – | Oct 2, 2020 | |
| Knight Travis A | Director | 4.8M | – | – | – | |
| PARKER MARK G EXECUTIVE CHAIRMAN Last trade Nov 14, 2025 | Officer | 614K | – | $5.6M | net selling over the year: 0 months buying, 1 month selling | Nov 14, 2025 |
| Hill Elliott Vice President Last trade Apr 13, 2026 | Officer | 383K | $3.0M | – | net buying over the year: 2 months buying, 0 months selling | Apr 13, 2026 |
| Donahoe John J PRESIDENT & CEO | CEO | 241K | – | – | – | |
| COOK TIMOTHY D Last trade Apr 10, 2026 | Director | 136K | $4.0M | – | net buying over the year: 2 months buying, 0 months selling | Apr 10, 2026 |
| williams craig a. EVP: CHIEF COMMERCIAL OFFICER | Officer | 114K | – | – | – | |
| Alagirisamy Venkatesh EVP: CHIEF OPERATING OFFICER Last trade Sep 9, 2026 | COO | 105K | – | $175K | net selling over the year: 0 months buying, 2 months selling | Sep 9, 2026 |
| Heinle Treasure EVP: CHIEF PEOPLE OFFICER Last trade Oct 6, 2025 | Officer | 94K | – | $306K | net selling over the year: 0 months buying, 1 month selling | Oct 6, 2025 |
| Montagne Amy PRESIDENT, NIKE Last trade Aug 7, 2026 | Officer | 88K | – | $205K | net selling over the year: 0 months buying, 1 month selling | Aug 7, 2026 |
| Leinwand Robert EVP: Chief Legal Officer Last trade Sep 9, 2026 | Officer | 88K | – | $789K | net selling over the year: 0 months buying, 4 months selling | Sep 9, 2026 |
| Friend Matthew EVP: CFO Last trade Aug 5, 2026 | CFO | 82K | – | $102K | net selling over the year: 0 months buying, 1 month selling | Aug 5, 2026 |
| O'NEILL HEIDI PRES: CONSUMER, PRODCT & BRAND Last trade Feb 11, 2025 | Officer | 80K | – | – | Feb 11, 2025 | |
| McCartney Philip EVP: CHIEF INN,PROD&DSG OFCR Last trade Sep 9, 2026 | Officer | 78K | – | $921K | net selling over the year: 0 months buying, 3 months selling | Sep 9, 2026 |
Open-market trade log
the 60 most recent of 10,285| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Sep 9, 2026 | Leinwand Robert (Officer) 3,646 shares $37.59 +0.0% since trade filed Sep 10, 2026 | Planned sale (10b5-1) | 3,646 | $37.59 | $137K | +0.0% | Sep 10, 2026 |
| Sep 9, 2026 | McCartney Philip (Officer) 2,559 shares $37.59 +0.0% since trade filed Sep 10, 2026 | Planned sale (10b5-1) | 2,559 | $37.59 | $96K | +0.0% | Sep 10, 2026 |
| Sep 9, 2026 | Alagirisamy Venkatesh (COO) 3,671 shares $37.59 +0.0% since trade filed Sep 10, 2026 | Planned sale (10b5-1) | 3,671 | $37.59 | $138K | +0.0% | Sep 10, 2026 |
| Aug 7, 2026 | Montagne Amy (Officer) 4,867 shares $42.05 −10.6% since trade filed Aug 11, 2026 | Discretionary sale | 4,867 | $42.05 | $205K | −10.6% | Aug 11, 2026 |
| Aug 5, 2026 | Friend Matthew (CFO) 2,463 shares $41.60 −9.6% since trade filed Aug 7, 2026 | Planned sale (10b5-1) | 2,463 | $41.60 | $102K | −9.6% | Aug 7, 2026 |
| Aug 5, 2026 | Leinwand Robert (Officer) 821 shares $41.60 −9.6% since trade filed Aug 7, 2026 | Planned sale (10b5-1) | 821 | $41.60 | $34K | −9.6% | Aug 7, 2026 |
| Aug 5, 2026 | McCartney Philip (Officer) 524 shares $41.60 −9.6% since trade filed Aug 7, 2026 | Planned sale (10b5-1) | 524 | $41.60 | $22K | −9.6% | Aug 7, 2026 |
| Aug 5, 2026 | Alagirisamy Venkatesh (COO) 890 shares $41.60 −9.6% since trade filed Aug 7, 2026 | Planned sale (10b5-1) | 890 | $41.60 | $37K | −9.6% | Aug 7, 2026 |
| Jun 12, 2026 | McCartney Philip (Officer) 17K shares $46.18 −18.6% since trade filed Jun 12, 2026 | Planned sale (10b5-1) | 17K | $46.18 | $803K | −18.6% | Jun 12, 2026 |
| Apr 13, 2026 | Hill Elliott (CEO) 24K shares $42.27 −11.1% since trade filed Apr 14, 2026 | Open-market buy | 24K | $42.27 | $1.0M | −11.1% | Apr 14, 2026 |
| Apr 13, 2026 | Hill Elliott (CEO) 24K shares $42.27 −11.1% since trade filed Apr 22, 2026 late | Open-market buy | 24K | $42.27 | $1.0M | −11.1% | Apr 22, 2026 late |
| Apr 10, 2026 | COOK TIMOTHY D (Director) 25K shares $42.43 −11.4% since trade filed Apr 14, 2026 | Open-market buy | 25K | $42.43 | $1.1M | −11.4% | Apr 14, 2026 |
| Apr 9, 2026 | ROGERS JOHN W JR (Director) 4,000 shares $43.34 −13.3% since trade filed Apr 10, 2026 | Open-market buy | 4,000 | $43.34 | $173K | −13.3% | Apr 10, 2026 |
| Apr 7, 2026 | SWAN ROBERT HOLMES (Director) 12K shares $42.44 −11.4% since trade filed Apr 8, 2026 | Open-market buy | 12K | $42.44 | $500K | −11.4% | Apr 8, 2026 |
| Feb 12, 2026 | Leinwand Robert (Officer) 9,065 shares $62.33 −39.7% since trade filed Feb 13, 2026 | Planned sale (10b5-1) | 9,065 | $62.33 | $565K | −39.7% | Feb 13, 2026 |
| Dec 29, 2025 | Hill Elliott (CEO) 16K shares $61.10 −38.5% since trade filed Dec 30, 2025 | Open-market buy | 16K | $61.10 | $1.0M | −38.5% | Dec 30, 2025 |
| Dec 22, 2025 | COOK TIMOTHY D (Director) 50K shares $58.97 −36.3% since trade filed Dec 23, 2025 | Open-market buy | 50K | $58.97 | $2.9M | −36.3% | Dec 23, 2025 |
| Dec 22, 2025 | SWAN ROBERT HOLMES (Director) 8,691 shares $57.54 −34.7% since trade filed Dec 23, 2025 | Open-market buy | 8,691 | $57.54 | $500K | −34.7% | Dec 23, 2025 |
| Nov 14, 2025 | PARKER MARK G (Officer) 86K shares $64.80 −42.0% since trade filed Nov 17, 2025 | Planned sale (10b5-1) | 86K | $64.80 | $5.6M | −42.0% | Nov 17, 2025 |
| Nov 7, 2025 | KNUDSTORP JORGEN VIG (Director) 16K shares $62.09 −39.5% since trade filed Nov 10, 2025 | Open-market buy | 16K | $62.09 | $1.0M | −39.5% | Nov 10, 2025 |
| Oct 6, 2025 | Heinle Treasure (Officer) 4,300 shares $71.27 −47.3% since trade filed Oct 7, 2025 | Discretionary sale | 4,300 | $71.27 | $306K | −47.3% | Oct 7, 2025 |
| Oct 2, 2025 | Leinwand Robert (Officer) 697 shares $75.13 −50.0% since trade filed Oct 3, 2025 | Discretionary sale | 697 | $75.13 | $52K | −50.0% | Oct 3, 2025 |
| Sep 5, 2025 | Leinwand Robert (Officer) 1,019 shares $74.64 −49.6% since trade filed Sep 8, 2025 | Planned sale (10b5-1) | 1,019 | $74.64 | $76K | −49.6% | Sep 8, 2025 |
| Aug 14, 2025 | PARKER MARK G (Officer) 86K shares $75.93 −50.5% since trade filed Aug 18, 2025 | Planned sale (10b5-1) | 86K | $75.93 | $6.5M | −50.5% | Aug 18, 2025 |
| Aug 13, 2025 | McCartney Philip (Officer) 3,162 shares $77.21 −51.3% since trade filed Aug 14, 2025 | Discretionary sale | 3,162 | $77.21 | $244K | −51.3% | Aug 14, 2025 |
| Aug 5, 2025 | Leinwand Robert (Officer) 1,644 shares $74.91 −49.8% since trade filed Aug 6, 2025 | Planned sale (10b5-1) | 1,644 | $74.91 | $123K | −49.8% | Aug 6, 2025 |
| Jul 16, 2025 | PARKER MARK G (Officer) 110K shares $72.29 −48.0% since trade filed Jul 17, 2025 | Planned sale (10b5-1) | 110K | $72.29 | $8.0M | −48.0% | Jul 17, 2025 |
| May 14, 2025 | PARKER MARK G (Officer) 43K shares $62.05 −39.4% since trade filed May 15, 2025 | Planned sale (10b5-1) | 43K | $62.05 | $2.7M | −39.4% | May 15, 2025 |
| May 14, 2025 | PARKER MARK G (Officer) 110K shares $62.05 −39.4% since trade filed May 15, 2025 | Planned sale (10b5-1) | 110K | $62.05 | $6.8M | −39.4% | May 15, 2025 |
| Apr 24, 2025 | Nielsen Johanna (Officer) 138 shares $57.81 −35.0% since trade filed Apr 25, 2025 | Planned sale (10b5-1) | 138 | $57.81 | $8K | −35.0% | Apr 25, 2025 |
| Apr 4, 2025 | SWAN ROBERT HOLMES (Director) 8,600 shares $58.46 −35.7% since trade filed Apr 7, 2025 | Open-market buy | 8,600 | $58.46 | $503K | −35.7% | Apr 7, 2025 |
| Feb 14, 2025 | PARKER MARK G (Officer) 60K shares $72.83 −48.4% since trade filed Feb 18, 2025 | Planned sale (10b5-1) | 60K | $72.83 | $4.4M | −48.4% | Feb 18, 2025 |
| Feb 14, 2025 | PARKER MARK G (Officer) 110K shares $72.83 −48.4% since trade filed Feb 18, 2025 | Planned sale (10b5-1) | 110K | $72.83 | $8.0M | −48.4% | Feb 18, 2025 |
| Feb 13, 2025 | Leinwand Robert (Officer) 4,506 shares $72.81 −48.4% since trade filed Feb 18, 2025 | Planned sale (10b5-1) | 4,506 | $72.81 | $328K | −48.4% | Feb 18, 2025 |
| Feb 11, 2025 | O'NEILL HEIDI (Officer) 14K shares $71.18 −47.2% since trade filed Feb 12, 2025 | Discretionary sale | 14K | $71.18 | $1.0M | −47.2% | Feb 12, 2025 |
| Dec 27, 2024 | ROGERS JOHN W JR (Director) 2,500 shares $76.65 −51.0% since trade filed Dec 30, 2024 | Open-market buy | 2,500 | $76.65 | $192K | −51.0% | Dec 30, 2024 |
| Nov 14, 2024 | PARKER MARK G (Officer) 45K shares $76.64 −51.0% since trade filed Nov 15, 2024 | Planned sale (10b5-1) | 45K | $76.64 | $3.5M | −51.0% | Nov 15, 2024 |
| Aug 14, 2024 | PARKER MARK G (Officer) 52K shares $78.00 −51.8% since trade filed Aug 15, 2024 | Planned sale (10b5-1) | 52K | $78.00 | $4.1M | −51.8% | Aug 15, 2024 |
| Aug 7, 2024 | Friend Matthew (CFO) 5,410 shares $72.88 −48.4% since trade filed Aug 8, 2024 | Planned sale (10b5-1) | 5,410 | $72.88 | $394K | −48.4% | Aug 8, 2024 |
| Jul 18, 2024 | PARKER MARK G (Officer) 110K shares $72.97 −48.5% since trade filed Jul 22, 2024 | Planned sale (10b5-1) | 110K | $72.97 | $8.0M | −48.5% | Jul 22, 2024 |
| Jun 28, 2024 | SWAN ROBERT HOLMES (Director) 2,941 shares $77.02 −51.2% since trade filed Jul 1, 2024 | Open-market buy | 2,941 | $77.02 | $227K | −51.2% | Jul 1, 2024 |
| Jun 5, 2024 | Friend Matthew (CFO) 9,350 shares $95.10 −60.5% since trade filed Jun 7, 2024 | Planned sale (10b5-1) | 9,350 | $95.10 | $889K | −60.5% | Jun 7, 2024 |
| May 14, 2024 | PARKER MARK G (Officer) 58K shares $93.14 −59.6% since trade filed May 15, 2024 | Planned sale (10b5-1) | 58K | $93.14 | $5.4M | −59.6% | May 15, 2024 |
| May 14, 2024 | PARKER MARK G (Officer) 110K shares $93.14 −59.6% since trade filed May 15, 2024 | Planned sale (10b5-1) | 110K | $93.14 | $10M | −59.6% | May 15, 2024 |
| May 9, 2024 | Nielsen Johanna (Officer) 282 shares $93.64 −59.9% since trade filed May 10, 2024 | Planned sale (10b5-1) | 282 | $93.64 | $26K | −59.9% | May 10, 2024 |
| May 7, 2024 | Matheson Monique S. (Officer) 45K shares $94.16 −60.1% since trade filed May 8, 2024 | Discretionary sale | 45K | $94.16 | $4.2M | −60.1% | May 8, 2024 |
| Feb 14, 2024 | PARKER MARK G (Officer) 58K shares $105.00 −64.2% since trade filed Feb 16, 2024 | Planned sale (10b5-1) | 58K | $105.00 | $6.1M | −64.2% | Feb 16, 2024 |
| Feb 14, 2024 | PARKER MARK G (Officer) 110K shares $105.00 −64.2% since trade filed Feb 16, 2024 | Planned sale (10b5-1) | 110K | $105.00 | $12M | −64.2% | Feb 16, 2024 |
| Dec 11, 2023 | Matheson Monique S. (Officer) 10K shares $119.00 −68.4% since trade filed Dec 13, 2023 | Planned sale (10b5-1) | 10K | $119.00 | $1.2M | −68.4% | Dec 13, 2023 |
| Oct 16, 2023 | PARKER MARK G (Officer) 58K shares $99.60 −62.3% since trade filed Oct 17, 2023 | Planned sale (10b5-1) | 58K | $99.60 | $5.8M | −62.3% | Oct 17, 2023 |
| Oct 2, 2023 | SWAN ROBERT HOLMES (Director) 13K shares $96.13 −60.9% since trade filed Oct 3, 2023 | Open-market buy | 13K | $96.13 | $1.3M | −60.9% | Oct 3, 2023 |
| Aug 8, 2023 | Matheson Monique S. (Officer) 6,338 shares $109.61 −65.7% since trade filed Aug 9, 2023 | Discretionary sale | 6,338 | $109.61 | $695K | −65.7% | Aug 9, 2023 |
| Aug 8, 2023 | Matheson Monique S. (Officer) 14K shares $109.00 −65.5% since trade filed Aug 9, 2023 | Discretionary sale | 14K | $109.00 | $1.5M | −65.5% | Aug 9, 2023 |
| Aug 8, 2023 | Matheson Monique S. (Officer) 20K shares $107.98 −65.2% since trade filed Aug 9, 2023 | Discretionary sale | 20K | $107.98 | $2.1M | −65.2% | Aug 9, 2023 |
| Aug 3, 2023 | Friend Matthew (CFO) 5,545 shares $107.00 −64.9% since trade filed Aug 7, 2023 | Planned sale (10b5-1) | 5,545 | $107.00 | $593K | −64.9% | Aug 7, 2023 |
| Aug 3, 2023 | Nielsen Johanna (Officer) 1,706 shares $107.00 −64.9% since trade filed Aug 7, 2023 | Planned sale (10b5-1) | 1,706 | $107.00 | $183K | −64.9% | Aug 7, 2023 |
| Jul 18, 2023 | PARKER MARK G (Officer) 110K shares $108.58 −65.4% since trade filed Jul 19, 2023 | Planned sale (10b5-1) | 110K | $108.58 | $12M | −65.4% | Jul 19, 2023 |
| Jun 5, 2023 | Friend Matthew (CFO) 9,210 shares $107.50 −65.0% since trade filed Jun 7, 2023 | Planned sale (10b5-1) | 9,210 | $107.50 | $990K | −65.0% | Jun 7, 2023 |
| May 12, 2023 | PARKER MARK G (Officer) 110K shares $120.86 −68.9% since trade filed May 15, 2023 | Planned sale (10b5-1) | 110K | $120.86 | $13M | −68.9% | May 15, 2023 |
| Apr 17, 2023 | Nielsen Johanna (Officer) 282 shares $126.03 −70.2% since trade filed Apr 18, 2023 | Planned sale (10b5-1) | 282 | $126.03 | $36K | −70.2% | Apr 18, 2023 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
172 Forms 4, 3 years
3 filed late
2 amendments
2 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.