ServiceNow insider activity
What the executives and directors of ServiceNow actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$6.3M
net open-market flow, 12 m
2 open-market buys, 12 m
61.3%
of sale value on 10b5-1 plans, 12 m
206 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 249 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Aug 17, 2026 | McDermott William R | 6,396 |
| Aug 17, 2026 | Mastantuono Gina | 2,453 |
| Aug 17, 2026 | Canney Jacqueline P | 1,466 |
| Aug 17, 2026 | Fipps Paul | 896 |
| Aug 17, 2026 | Fontaine Danielle | 653 |
| Aug 14, 2026 | McDermott William R | 23K |
| Aug 14, 2026 | Mastantuono Gina | 12K |
| Aug 14, 2026 | Canney Jacqueline P | 7,638 |
| Aug 14, 2026 | Fipps Paul | 11K |
| Aug 14, 2026 | Zavery Amit | 16K |
| Aug 14, 2026 | Nowbar Hossein | 7,061 |
| Aug 14, 2026 | Fontaine Danielle | 1,313 |
| Aug 7, 2026 | McDermott William R | 13K |
| Aug 7, 2026 | Mastantuono Gina | 6,066 |
| Aug 7, 2026 | Canney Jacqueline P | 3,973 |
| Aug 7, 2026 | Fipps Paul | 7,607 |
| Aug 7, 2026 | Zavery Amit | 15K |
| Aug 7, 2026 | Fontaine Danielle | 411 |
| Jun 15, 2026 | Yuan Eric S. | 2,747 |
| May 21, 2026 | BOSTROM SUSAN L | 3,260 |
| May 21, 2026 | LUDDY FREDERIC B | 3,260 |
| May 21, 2026 | Sands Anita M | 3,260 |
| May 21, 2026 | Chamberlain Paul Edward | 3,260 |
| May 21, 2026 | Briggs Teresa | 3,260 |
| May 21, 2026 | Jackson Lawrence | 3,260 |
| May 21, 2026 | Quinlan Larry | 3,260 |
| May 15, 2026 | McDermott William R | 30K |
| May 15, 2026 | Mastantuono Gina | 15K |
| May 15, 2026 | Canney Jacqueline P | 9,104 |
| May 15, 2026 | Fipps Paul | 12K |
| May 15, 2026 | Zavery Amit | 16K |
| May 15, 2026 | Nowbar Hossein | 7,061 |
| May 15, 2026 | Fontaine Danielle | 1,965 |
| May 7, 2026 | McDermott William R | 13K |
| May 7, 2026 | Mastantuono Gina | 6,066 |
| May 7, 2026 | Canney Jacqueline P | 4,085 |
| May 7, 2026 | Fipps Paul | 546 |
| May 7, 2026 | Zavery Amit | 15K |
| May 7, 2026 | Fontaine Danielle | 411 |
| Feb 17, 2026 | McDermott William R | 185K |
| Feb 17, 2026 | Mastantuono Gina | 71K |
| Feb 17, 2026 | Canney Jacqueline P | 42K |
| Feb 17, 2026 | Fipps Paul | 14K |
| Feb 17, 2026 | McBride Kevin Thomas | 9,477 |
| Feb 17, 2026 | Fontaine Danielle | 684 |
| Feb 13, 2026 | McDermott William R | 14K |
| Feb 13, 2026 | Mastantuono Gina | 5,276 |
| Feb 13, 2026 | Canney Jacqueline P | 3,322 |
| Feb 13, 2026 | Fipps Paul | 20K |
| Feb 13, 2026 | McBride Kevin Thomas | 3,330 |
| Feb 13, 2026 | Zavery Amit | 4,690 |
| Feb 13, 2026 | Nowbar Hossein | 3,552 |
| Feb 6, 2026 | ELMER RUSSELL S | 16K |
| Feb 6, 2026 | McDermott William R | 72K |
| Feb 6, 2026 | Mastantuono Gina | 31K |
| Feb 6, 2026 | Canney Jacqueline P | 21K |
| Feb 6, 2026 | Fipps Paul | 5,306 |
| Feb 6, 2026 | McBride Kevin Thomas | 4,194 |
| Feb 6, 2026 | Zavery Amit | 60K |
| Feb 6, 2026 | Tzitzon Nicholas | 16K |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 26K |
| Vested / exercised | 600K |
| Bought on market | 29K |
| Withheld for tax | 292K |
| Planned sales (10b5-1) | 31K |
| Discretionary sales | 32K |
| Gifts | 3,515 |
| Kept | 295K |
Who holds what
the 14 largest holdings of 24| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| McDermott William R Chairman & CEO Last trade Feb 27, 2026 | CEO | 191K | $3.0M | – | net buying over the year: 1 month buying, 0 months selling | Feb 27, 2026 |
| LUDDY FREDERIC B Last trade May 23, 2025 | Director | 128K | – | – | May 23, 2025 | |
| Mastantuono Gina President and CFO Last trade Dec 5, 2025 | CFO | 110K | – | $690K | net selling over the year: 0 months buying, 2 months selling | Dec 5, 2025 |
| Zavery Amit President, CPO and COO | COO | 84K | – | – | – | |
| Desai Chirantan Jitendra President & COO Last trade Nov 28, 2023 | COO | 47K | – | – | Nov 28, 2023 | |
| MILLER JEFFREY A Last trade Feb 7, 2025 | Director | 44K | – | – | Feb 7, 2025 | |
| Chamberlain Paul Edward Last trade Aug 27, 2026 | Director | 44K | – | $1.1M | net selling over the year: 0 months buying, 4 months selling | Aug 27, 2026 |
| Sands Anita M Last trade May 14, 2026 | Director | 33K | – | $1.5M | net selling over the year: 0 months buying, 1 month selling | May 14, 2026 |
| ELMER RUSSELL S Last trade Nov 18, 2025 | Other | 31K | – | $378K | net selling over the year: 0 months buying, 1 month selling | Nov 18, 2025 |
| Canney Jacqueline P Chief People & AI Enblmt. Off. Last trade Aug 28, 2026 | Officer | 30K | – | $2.4M | net selling over the year: 0 months buying, 3 months selling | Aug 28, 2026 |
| McBride Kevin Thomas Former Principal Acctg Officer Last trade Feb 13, 2026 | Officer | 28K | – | $384K | net selling over the year: 0 months buying, 2 months selling | Feb 13, 2026 |
| Tzitzon Nicholas Vice Chairman Last trade Nov 18, 2025 | Officer | 25K | – | $432K | net selling over the year: 0 months buying, 1 month selling | Nov 18, 2025 |
| BOSTROM SUSAN L Last trade Aug 3, 2021 | Director | 22K | – | – | Aug 3, 2021 | |
| Fipps Paul President, Global Customer Ops Last trade Aug 31, 2026 | Officer | 18K | – | $2.1M | net selling over the year: 0 months buying, 4 months selling | Aug 31, 2026 |
Open-market trade log
the 60 most recent of 3,172| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Aug 31, 2026 | Fipps Paul (Officer) 2,034 shares $147.87 −6.7% since trade filed Sep 1, 2026 | Discretionary sale | 2,034 | $147.87 | $301K | −6.7% | Sep 1, 2026 |
| Aug 28, 2026 | Canney Jacqueline P (Officer) 7,847 shares $138.00 +0.0% since trade filed Sep 1, 2026 | Planned sale (10b5-1) | 7,847 | $138.00 | $1.1M | +0.0% | Sep 1, 2026 |
| Aug 27, 2026 | Chamberlain Paul Edward (Director) 2,700 shares $135.50 +1.8% since trade filed Aug 31, 2026 | Discretionary sale | 2,700 | $135.50 | $366K | +1.8% | Aug 31, 2026 |
| Aug 13, 2026 | Chamberlain Paul Edward (Director) 1,500 shares $125.60 +9.9% since trade filed Aug 17, 2026 | Planned sale (10b5-1) | 1,500 | $125.60 | $188K | +9.9% | Aug 17, 2026 |
| May 28, 2026 | Briggs Teresa (Director) 1,595 shares $108.70 +27.0% since trade filed Jun 1, 2026 | Discretionary sale | 1,595 | $108.70 | $173K | +27.0% | Jun 1, 2026 |
| May 18, 2026 | Fipps Paul (Officer) 1,048 shares $98.51 +40.1% since trade filed May 18, 2026 | Planned sale (10b5-1) | 1,048 | $98.51 | $103K | +40.1% | May 18, 2026 |
| May 14, 2026 | Sands Anita M (Director) 16K shares $90.14 +53.1% since trade filed May 18, 2026 | Discretionary sale | 16K | $90.14 | $1.5M | +53.1% | May 18, 2026 |
| May 14, 2026 | Chamberlain Paul Edward (Director) 1,500 shares $87.23 +58.2% since trade filed May 18, 2026 | Planned sale (10b5-1) | 1,500 | $87.23 | $131K | +58.2% | May 18, 2026 |
| May 8, 2026 | Fipps Paul (Officer) 151 shares $90.47 +52.5% since trade filed May 12, 2026 | Planned sale (10b5-1) | 151 | $90.47 | $14K | +52.5% | May 12, 2026 |
| Apr 24, 2026 | Canney Jacqueline P (Officer) 8,927 shares $89.60 +54.0% since trade filed Apr 28, 2026 | Discretionary sale | 8,927 | $89.60 | $800K | +54.0% | Apr 28, 2026 |
| Feb 27, 2026 | McDermott William R (CEO) 5 shares $105.96 +30.2% since trade filed Mar 2, 2026 | Open-market buy | 5 | $105.96 | $530 | +30.2% | Mar 2, 2026 |
| Feb 27, 2026 | McDermott William R (CEO) 29K shares $104.60 +31.9% since trade filed Mar 2, 2026 | Open-market buy | 29K | $104.60 | $3.0M | +31.9% | Mar 2, 2026 |
| Feb 23, 2026 | Fipps Paul (Officer) 3,696 shares $101.77 +35.6% since trade filed Feb 25, 2026 | Planned sale (10b5-1) | 3,696 | $101.77 | $376K | +35.6% | Feb 25, 2026 |
| Feb 18, 2026 | Fipps Paul (Officer) 9,641 shares $105.93 +30.3% since trade filed Feb 19, 2026 | Planned sale (10b5-1) | 9,641 | $105.93 | $1.0M | +30.3% | Feb 19, 2026 |
| Feb 13, 2026 | McBride Kevin Thomas (Officer) 1,400 shares $105.71 +30.6% since trade filed Feb 13, 2026 | Planned sale (10b5-1) | 1,400 | $105.71 | $148K | +30.6% | Feb 13, 2026 |
| Feb 12, 2026 | Chamberlain Paul Edward (Director) 1,500 shares $101.17 +36.4% since trade filed Feb 13, 2026 | Planned sale (10b5-1) | 1,500 | $101.17 | $152K | +36.4% | Feb 13, 2026 |
| Dec 5, 2025 | Mastantuono Gina (CFO) 415 shares $850.00 −83.8% since trade filed Dec 9, 2025 | Planned sale (10b5-1) | 415 | $850.00 | $353K | −83.8% | Dec 9, 2025 |
| Nov 28, 2025 | Mastantuono Gina (CFO) 417 shares $808.00 −82.9% since trade filed Dec 2, 2025 | Planned sale (10b5-1) | 417 | $808.00 | $337K | −82.9% | Dec 2, 2025 |
| Nov 28, 2025 | Chamberlain Paul Edward (Director) 300 shares $808.00 −82.9% since trade filed Dec 2, 2025 | Planned sale (10b5-1) | 300 | $808.00 | $242K | −82.9% | Dec 2, 2025 |
| Nov 28, 2025 | Jackson Lawrence (Director) 265 shares $810.22 −83.0% since trade filed Dec 2, 2025 | Discretionary sale | 265 | $810.22 | $215K | −83.0% | Dec 2, 2025 |
| Nov 18, 2025 | ELMER RUSSELL S (Officer) 81 shares $827.08 −83.3% since trade filed Nov 19, 2025 | Planned sale (10b5-1) | 81 | $827.08 | $67K | −83.3% | Nov 19, 2025 |
| Nov 18, 2025 | Canney Jacqueline P (Officer) 94 shares $827.08 −83.3% since trade filed Nov 19, 2025 | Planned sale (10b5-1) | 94 | $827.08 | $78K | −83.3% | Nov 19, 2025 |
| Nov 18, 2025 | Fipps Paul (Officer) 305 shares $817.55 −83.1% since trade filed Nov 19, 2025 | Discretionary sale | 305 | $817.55 | $249K | −83.1% | Nov 19, 2025 |
| Nov 18, 2025 | Tzitzon Nicholas (Officer) 522 shares $827.08 −83.3% since trade filed Nov 19, 2025 | Planned sale (10b5-1) | 522 | $827.08 | $432K | −83.3% | Nov 19, 2025 |
| Nov 17, 2025 | ELMER RUSSELL S (Officer) 110 shares $846.92 −83.7% since trade filed Nov 19, 2025 | Planned sale (10b5-1) | 110 | $846.92 | $93K | −83.7% | Nov 19, 2025 |
| Nov 17, 2025 | Canney Jacqueline P (Officer) 145 shares $846.92 −83.7% since trade filed Nov 19, 2025 | Planned sale (10b5-1) | 145 | $846.92 | $123K | −83.7% | Nov 19, 2025 |
| Nov 14, 2025 | McBride Kevin Thomas (Officer) 280 shares $842.48 −83.6% since trade filed Nov 18, 2025 | Planned sale (10b5-1) | 280 | $842.48 | $236K | −83.6% | Nov 18, 2025 |
| Nov 13, 2025 | ELMER RUSSELL S (Officer) 62 shares $852.38 −83.8% since trade filed Nov 14, 2025 | Planned sale (10b5-1) | 62 | $852.38 | $53K | −83.8% | Nov 14, 2025 |
| Nov 13, 2025 | Canney Jacqueline P (Officer) 66 shares $852.38 −83.8% since trade filed Nov 14, 2025 | Planned sale (10b5-1) | 66 | $852.38 | $56K | −83.8% | Nov 14, 2025 |
| Nov 10, 2025 | ELMER RUSSELL S (Officer) 191 shares $863.86 −84.0% since trade filed Nov 12, 2025 | Planned sale (10b5-1) | 191 | $863.86 | $165K | −84.0% | Nov 12, 2025 |
| Nov 10, 2025 | Canney Jacqueline P (Officer) 257 shares $863.86 −84.0% since trade filed Nov 12, 2025 | Planned sale (10b5-1) | 257 | $863.86 | $222K | −84.0% | Nov 12, 2025 |
| Aug 29, 2025 | Sands Anita M (Director) 85 shares $912.24 −84.9% since trade filed Sep 2, 2025 | Discretionary sale | 85 | $912.24 | $78K | −84.9% | Sep 2, 2025 |
| Aug 29, 2025 | Sands Anita M (Director) 124 shares $918.82 −85.0% since trade filed Sep 2, 2025 | Discretionary sale | 124 | $918.82 | $114K | −85.0% | Sep 2, 2025 |
| Aug 29, 2025 | Sands Anita M (Director) 147 shares $917.58 −85.0% since trade filed Sep 2, 2025 | Discretionary sale | 147 | $917.58 | $135K | −85.0% | Sep 2, 2025 |
| Aug 29, 2025 | Sands Anita M (Director) 212 shares $914.16 −84.9% since trade filed Sep 2, 2025 | Discretionary sale | 212 | $914.16 | $194K | −84.9% | Sep 2, 2025 |
| Aug 29, 2025 | Sands Anita M (Director) 215 shares $913.14 −84.9% since trade filed Sep 2, 2025 | Discretionary sale | 215 | $913.14 | $196K | −84.9% | Sep 2, 2025 |
| Aug 29, 2025 | Sands Anita M (Director) 314 shares $915.25 −84.9% since trade filed Sep 2, 2025 | Discretionary sale | 314 | $915.25 | $287K | −84.9% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 10 shares $924.93 −85.1% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 10 | $924.93 | $9K | −85.1% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 100 shares $913.96 −84.9% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 100 | $913.96 | $91K | −84.9% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 129 shares $932.14 −85.2% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 129 | $932.14 | $120K | −85.2% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 134 shares $912.86 −84.9% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 134 | $912.86 | $122K | −84.9% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 138 shares $931.19 −85.2% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 138 | $931.19 | $129K | −85.2% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 190 shares $922.82 −85.1% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 190 | $922.82 | $175K | −85.1% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 200 shares $903.34 −84.7% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 200 | $903.34 | $181K | −84.7% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 200 shares $920.27 −85.0% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 200 | $920.27 | $184K | −85.0% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 221 shares $910.46 −84.8% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 221 | $910.46 | $201K | −84.8% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 265 shares $906.76 −84.8% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 265 | $906.76 | $240K | −84.8% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 273 shares $918.20 −85.0% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 273 | $918.20 | $251K | −85.0% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 287 shares $908.05 −84.8% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 287 | $908.05 | $261K | −84.8% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 300 shares $905.22 −84.8% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 300 | $905.22 | $272K | −84.8% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 300 shares $909.26 −84.8% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 300 | $909.26 | $273K | −84.8% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 355 shares $900.00 −84.7% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 355 | $900.00 | $320K | −84.7% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 400 shares $902.29 −84.7% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 400 | $902.29 | $361K | −84.7% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 489 shares $933.35 −85.2% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 489 | $933.35 | $456K | −85.2% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 595 shares $929.71 −85.2% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 595 | $929.71 | $553K | −85.2% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 616 shares $912.17 −84.9% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 616 | $912.17 | $562K | −84.9% | Sep 2, 2025 |
| Aug 28, 2025 | McDermott William R (CEO) 623 shares $928.69 −85.1% since trade filed Sep 2, 2025 | Planned sale (10b5-1) | 623 | $928.69 | $579K | −85.1% | Sep 2, 2025 |
| Aug 20, 2025 | ELMER RUSSELL S (Officer) 1,698 shares $884.26 −84.4% since trade filed Aug 21, 2025 | Planned sale (10b5-1) | 1,698 | $884.26 | $1.5M | −84.4% | Aug 21, 2025 |
| Aug 20, 2025 | Fipps Paul (Officer) 1,452 shares $895.06 −84.6% since trade filed Aug 21, 2025 | Discretionary sale | 1,452 | $895.06 | $1.3M | −84.6% | Aug 21, 2025 |
| Aug 19, 2025 | McDermott William R (CEO) 1,585 shares $900.00 −84.7% since trade filed Aug 21, 2025 | Planned sale (10b5-1) | 1,585 | $900.00 | $1.4M | −84.7% | Aug 21, 2025 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
477 Forms 4, 3 years
1 filed late
0 amendments
2.5 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.