Principal Financial Group insider activity
What the executives and directors of Principal Financial Group actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$5.4M
net open-market flow, 12 m
1 open-market buy, 12 m
43.6%
of sale value on 10b5-1 plans, 12 m
224 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 350 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 3, 2026 | STRABLE-SOETHOUT DEANNA D | 18K |
| Aug 7, 2026 | Friedrich Amy Christine | 36K |
| Jun 26, 2026 | Carter Miller Jocelyn | 669 |
| Jun 26, 2026 | LITTLEFIELD CHRISTOPHER J | 559 |
| Jun 26, 2026 | HOCHSCHILD ROGER C | 294 |
| Jun 26, 2026 | Beams Mary E. | 109 |
| Jun 26, 2026 | STRABLE-SOETHOUT DEANNA D | 656 |
| Jun 26, 2026 | Mitchell H Elizabeth | 80 |
| Jun 26, 2026 | Pickerell Blair | 281 |
| Jun 26, 2026 | Nordin Diane C | 217 |
| Jun 26, 2026 | Richer Clare Stack | 142 |
| Jun 26, 2026 | Mills Scott | 253 |
| Jun 26, 2026 | Auerbach Jonathan | 166 |
| Jun 26, 2026 | RIVERA ALFREDO | 117 |
| Jun 26, 2026 | Friedrich Amy Christine | 599 |
| Jun 26, 2026 | Bhatia Kamal | 430 |
| Jun 26, 2026 | Kay Kathleen B | 398 |
| Jun 26, 2026 | McCullum Kenneth A. | 73 |
| Jun 26, 2026 | Cheong Wee Yee | 368 |
| Jun 26, 2026 | Muruzabal Claudio | 100 |
| Jun 26, 2026 | Agrawal Vivek | 234 |
| Jun 26, 2026 | Pitz Joel | 236 |
| Jun 12, 2026 | STRABLE-SOETHOUT DEANNA D | 50K |
| Jun 8, 2026 | Brown Timothy W. | 22K |
| May 19, 2026 | Carter Miller Jocelyn | 2,175 |
| May 19, 2026 | HOCHSCHILD ROGER C | 2,175 |
| May 19, 2026 | Beams Mary E. | 2,175 |
| May 19, 2026 | Mitchell H Elizabeth | 2,175 |
| May 19, 2026 | Pickerell Blair | 2,175 |
| May 19, 2026 | Nordin Diane C | 2,175 |
| May 19, 2026 | Richer Clare Stack | 2,175 |
| May 19, 2026 | Mills Scott | 2,175 |
| May 19, 2026 | Auerbach Jonathan | 2,175 |
| May 19, 2026 | RIVERA ALFREDO | 2,175 |
| May 19, 2026 | Muruzabal Claudio | 2,175 |
| Mar 27, 2026 | Carter Miller Jocelyn | 805 |
| Mar 27, 2026 | LITTLEFIELD CHRISTOPHER J | 660 |
| Mar 27, 2026 | HOCHSCHILD ROGER C | 355 |
| Mar 27, 2026 | Beams Mary E. | 134 |
| Mar 27, 2026 | STRABLE-SOETHOUT DEANNA D | 732 |
| Mar 27, 2026 | Mitchell H Elizabeth | 100 |
| Mar 27, 2026 | Pickerell Blair | 340 |
| Mar 27, 2026 | Nordin Diane C | 264 |
| Mar 27, 2026 | Richer Clare Stack | 174 |
| Mar 27, 2026 | Mills Scott | 307 |
| Mar 27, 2026 | Auerbach Jonathan | 203 |
| Mar 27, 2026 | RIVERA ALFREDO | 144 |
| Mar 27, 2026 | Friedrich Amy Christine | 707 |
| Mar 27, 2026 | Bhatia Kamal | 509 |
| Mar 27, 2026 | Kay Kathleen B | 469 |
| Mar 27, 2026 | McCullum Kenneth A. | 88 |
| Mar 27, 2026 | Cheong Wee Yee | 667 |
| Mar 27, 2026 | Muruzabal Claudio | 124 |
| Mar 27, 2026 | Djurasovic George | 176 |
| Mar 27, 2026 | Agrawal Vivek | 278 |
| Mar 27, 2026 | Pitz Joel | 281 |
| Feb 27, 2026 | LITTLEFIELD CHRISTOPHER J | 21K |
| Feb 27, 2026 | STRABLE-SOETHOUT DEANNA D | 47K |
| Feb 27, 2026 | Friedrich Amy Christine | 23K |
| Feb 27, 2026 | Bhatia Kamal | 19K |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 397K |
| Bought on market | 5 |
| Other in | 20K |
| Withheld for tax | 233K |
| Planned sales (10b5-1) | 25K |
| Discretionary sales | 30K |
| Gifts | 1,524 |
| Kept | 127K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Lamarque Natalie | 76K | 101K | 131.7 |
| Carter Miller Jocelyn | 66K | 91K | 137.9 |
Who holds what
the 14 largest holdings of 26| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Houston Daniel Joseph Executive Chairman Last trade Jan 8, 2018 | Officer | 272K | – | – | Jan 8, 2018 | |
| STRABLE-SOETHOUT DEANNA D Chair, President and CEO Last trade Jan 30, 2026 | CEO | 246K | – | $2.4M | net selling over the year: 0 months buying, 1 month selling | Jan 30, 2026 |
| Friedrich Amy Christine President - Benefits & Protect Last trade Jan 17, 2019 | Officer | 145K | – | – | Jan 17, 2019 | |
| Halter Patrick Gregory President and CEO - PAM | CEO | 141K | – | – | – | |
| Lamarque Natalie EVP, General Counsel, and Secr | Officer | 101K | – | – | – | |
| Carter Miller Jocelyn Last trade Dec 11, 2013 | Director | 91K | – | – | Dec 11, 2013 | |
| LITTLEFIELD CHRISTOPHER J President - RIS | Officer | 77K | – | – | – | |
| Cheong Wee Yee President - Asia & Middle East Last trade May 21, 2026 | Officer | 67K | – | $2.8M | net selling over the year: 0 months buying, 3 months selling | May 21, 2026 |
| Bhatia Kamal President and CEO - PAM | CEO | 65K | – | – | – | |
| Pitz Joel EVP & CFO | CFO | 47K | – | – | – | |
| Agrawal Vivek EVP & Chief Growth Officer | Officer | 47K | – | – | – | |
| Kay Kathleen B EVP-Chief Information Officer | Officer | 44K | – | – | – | |
| HOCHSCHILD ROGER C | Director | 41K | – | – | – | |
| McCullum Kenneth A. EVP - Chief Risk Officer Last trade Mar 18, 2022 | Officer | 41K | – | – | Mar 18, 2022 |
Open-market trade log
the 60 most recent of 760| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| May 21, 2026 | Cheong Wee Yee (Officer) 7,534 shares $103.16 −0.1% since trade filed May 22, 2026 | Discretionary sale | 7,534 | $103.16 | $777K | −0.1% | May 22, 2026 |
| May 20, 2026 | Cheong Wee Yee (Officer) 3,211 shares $103.06 +0.0% since trade filed May 22, 2026 | Discretionary sale | 3,211 | $103.06 | $331K | +0.0% | May 22, 2026 |
| May 1, 2026 | Cheong Wee Yee (Officer) 9,183 shares $101.26 +1.8% since trade filed May 4, 2026 | Discretionary sale | 9,183 | $101.26 | $930K | +1.8% | May 4, 2026 |
| Apr 30, 2026 | Cheong Wee Yee (Officer) 4,737 shares $101.01 +2.0% since trade filed May 4, 2026 | Discretionary sale | 4,737 | $101.01 | $478K | +2.0% | May 4, 2026 |
| Apr 30, 2026 | Djurasovic George (Officer) 1 shares $99.63 +3.4% since trade filed Apr 30, 2026 | Discretionary sale | 1 | $99.63 | $99 | +3.4% | Apr 30, 2026 |
| Apr 29, 2026 | Cheong Wee Yee (Officer) 1,080 shares $101.00 +2.0% since trade filed Apr 30, 2026 | Discretionary sale | 1,080 | $101.00 | $109K | +2.0% | Apr 30, 2026 |
| Apr 28, 2026 | Djurasovic George (Officer) 2,571 shares $100.83 +2.2% since trade filed Apr 30, 2026 | Discretionary sale | 2,571 | $100.83 | $259K | +2.2% | Apr 30, 2026 |
| Feb 9, 2026 | Muruzabal Claudio (Director) 5 shares $97.09 +6.2% since trade filed Mar 25, 2026 late | Open-market buy | 5 | $97.09 | $485 | +6.2% | Mar 25, 2026 late |
| Jan 30, 2026 | STRABLE-SOETHOUT DEANNA D (CEO) 7,340 shares $95.00 +8.5% since trade filed Feb 2, 2026 | Planned sale (10b5-1) | 7,340 | $95.00 | $697K | +8.5% | Feb 2, 2026 |
| Jan 29, 2026 | STRABLE-SOETHOUT DEANNA D (CEO) 9,300 shares $95.12 +8.4% since trade filed Jan 30, 2026 | Planned sale (10b5-1) | 9,300 | $95.12 | $885K | +8.4% | Jan 30, 2026 |
| Jan 22, 2026 | STRABLE-SOETHOUT DEANNA D (CEO) 8,025 shares $92.56 +11.3% since trade filed Jan 26, 2026 | Planned sale (10b5-1) | 8,025 | $92.56 | $743K | +11.3% | Jan 26, 2026 |
| Jan 8, 2026 | STRABLE-SOETHOUT DEANNA D (CEO) 300 shares $92.50 +11.4% since trade filed Jan 12, 2026 | Planned sale (10b5-1) | 300 | $92.50 | $28K | +11.4% | Jan 12, 2026 |
| Nov 12, 2025 | Cheong Wee Yee (Officer) 1,887 shares $85.04 +21.2% since trade filed Nov 13, 2025 | Discretionary sale | 1,887 | $85.04 | $160K | +21.2% | Nov 13, 2025 |
| Apr 21, 2025 | Muruzabal Claudio (Director) 5 shares $70.05 +47.1% since trade filed Mar 25, 2026 late | Discretionary sale | 5 | $70.05 | $350 | +47.1% | Mar 25, 2026 late |
| Jan 2, 2025 | Muruzabal Claudio (Director) 5 shares $77.49 +33.0% since trade filed Mar 25, 2026 late | Open-market buy | 5 | $77.49 | $387 | +33.0% | Mar 25, 2026 late |
| Oct 19, 2022 | HELTON SANDRA L (Director) 1,000 shares $80.02 +28.8% since trade filed Oct 21, 2022 | Discretionary sale | 1,000 | $80.02 | $80K | +28.8% | Oct 21, 2022 |
| Oct 18, 2022 | HELTON SANDRA L (Director) 14K shares $80.05 +28.7% since trade filed Oct 21, 2022 | Discretionary sale | 14K | $80.05 | $1.1M | +28.7% | Oct 21, 2022 |
| Sep 13, 2022 | Cheong Wee Yee (Officer) 2,447 shares $78.45 +31.4% since trade filed Sep 15, 2022 | Discretionary sale | 2,447 | $78.45 | $192K | +31.4% | Sep 15, 2022 |
| Aug 22, 2022 | Walker Roberto (Officer) 9,000 shares $76.95 +33.9% since trade filed Aug 23, 2022 | Discretionary sale | 9,000 | $76.95 | $693K | +33.9% | Aug 23, 2022 |
| Aug 19, 2022 | Walker Roberto (Officer) 13K shares $78.04 +32.1% since trade filed Aug 22, 2022 | Discretionary sale | 13K | $78.04 | $1.0M | +32.1% | Aug 22, 2022 |
| Aug 18, 2022 | Walker Roberto (Officer) 15K shares $78.34 +31.6% since trade filed Aug 22, 2022 | Discretionary sale | 15K | $78.34 | $1.2M | +31.6% | Aug 22, 2022 |
| Aug 17, 2022 | Walker Roberto (Officer) 6,000 shares $78.58 +31.2% since trade filed Aug 18, 2022 | Discretionary sale | 6,000 | $78.58 | $471K | +31.2% | Aug 18, 2022 |
| Aug 15, 2022 | Schaaf Renee V. (Officer) 6,250 shares $79.21 +30.1% since trade filed Aug 17, 2022 | Discretionary sale | 6,250 | $79.21 | $495K | +30.1% | Aug 17, 2022 |
| Aug 9, 2022 | HELTON SANDRA L (Director) 15K shares $72.90 +41.4% since trade filed Aug 18, 2022 late | Discretionary sale | 15K | $72.90 | $1.1M | +41.4% | Aug 18, 2022 late |
| May 25, 2022 | Cheong Wee Yee (Officer) 10K shares $71.00 +45.2% since trade filed May 25, 2022 | Discretionary sale | 10K | $71.00 | $710K | +45.2% | May 25, 2022 |
| Mar 18, 2022 | McCullum Kenneth A. (Officer) 3,694 shares $69.50 +48.3% since trade filed Apr 6, 2023 late | Planned sale (10b5-1) | 3,694 | $69.50 | $257K | +48.3% | Apr 6, 2023 late |
| May 20, 2021 | Tallett Elizabeth E (Other) 23K shares $64.94 filed May 21, 2021 | Discretionary sale | 23K | $64.94 | $1.5M | – | May 21, 2021 |
| May 3, 2021 | STRABLE-SOETHOUT DEANNA D (CFO) 16K shares $65.07 filed May 4, 2021 | Discretionary sale | 16K | $65.07 | $1.0M | – | May 4, 2021 |
| Feb 26, 2021 | STRABLE-SOETHOUT DEANNA D (CFO) 3,496 shares $57.15 filed Mar 2, 2021 | Discretionary sale | 3,496 | $57.15 | $200K | – | Mar 2, 2021 |
| Feb 25, 2021 | Dunbar Timothy Mark (Other) 10K shares $60.40 filed Mar 1, 2021 | Discretionary sale | 10K | $60.40 | $604K | – | Mar 1, 2021 |
| Feb 22, 2021 | LAWLER JULIA M (Other) 3,000 shares $59.85 filed Feb 24, 2021 | Discretionary sale | 3,000 | $59.85 | $180K | – | Feb 24, 2021 |
| Feb 8, 2021 | LAWLER JULIA M (Other) 1,000 shares $53.93 filed Feb 10, 2021 | Discretionary sale | 1,000 | $53.93 | $54K | – | Feb 10, 2021 |
| Feb 8, 2021 | LAWLER JULIA M (Other) 7,410 shares $53.93 filed Feb 10, 2021 | Discretionary sale | 7,410 | $53.93 | $400K | – | Feb 10, 2021 |
| Feb 3, 2021 | Dunbar Timothy Mark (Other) 11K shares $51.11 filed Feb 5, 2021 | Discretionary sale | 11K | $51.11 | $569K | – | Feb 5, 2021 |
| Jan 6, 2021 | LAWLER JULIA M (Officer) 94 shares $51.10 filed Jan 8, 2021 | Discretionary sale | 94 | $51.10 | $5K | – | Jan 8, 2021 |
| Jan 6, 2021 | LAWLER JULIA M (Officer) 1,000 shares $50.00 filed Jan 8, 2021 | Discretionary sale | 1,000 | $50.00 | $50K | – | Jan 8, 2021 |
| Dec 9, 2020 | STRABLE-SOETHOUT DEANNA D (CFO) 19K shares $51.00 filed Dec 11, 2020 | Discretionary sale | 19K | $51.00 | $977K | – | Dec 11, 2020 |
| Dec 1, 2020 | LAWLER JULIA M (Officer) 1,000 shares $50.00 filed Dec 3, 2020 | Discretionary sale | 1,000 | $50.00 | $50K | – | Dec 3, 2020 |
| Nov 18, 2020 | LAWLER JULIA M (Officer) 11K shares $50.00 filed Nov 20, 2020 | Discretionary sale | 11K | $50.00 | $550K | – | Nov 20, 2020 |
| Jun 26, 2020 | GELATT DANIEL (Director) 6,083 shares $35.92 filed Jun 30, 2020 | Open-market buy | 6,083 | $35.92 | $219K | – | Jun 30, 2020 |
| Jun 26, 2020 | GELATT DANIEL (Director) 22K shares $35.41 filed Jun 30, 2020 | Open-market buy | 22K | $35.41 | $781K | – | Jun 30, 2020 |
| Mar 10, 2020 | GELATT DANIEL (Director) 6,083 shares $35.92 filed Mar 12, 2020 | Open-market buy | 6,083 | $35.92 | $219K | – | Mar 12, 2020 |
| Mar 10, 2020 | GELATT DANIEL (Director) 22K shares $35.41 filed Mar 12, 2020 | Open-market buy | 22K | $35.41 | $781K | – | Mar 12, 2020 |
| Mar 3, 2020 | STRABLE-SOETHOUT DEANNA D (CFO) 350 shares $46.88 filed Mar 5, 2020 | Discretionary sale | 350 | $46.88 | $16K | – | Mar 5, 2020 |
| Mar 3, 2020 | STRABLE-SOETHOUT DEANNA D (CFO) 846 shares $45.13 filed Mar 5, 2020 | Discretionary sale | 846 | $45.13 | $38K | – | Mar 5, 2020 |
| Mar 3, 2020 | STRABLE-SOETHOUT DEANNA D (CFO) 1,100 shares $46.02 filed Mar 5, 2020 | Discretionary sale | 1,100 | $46.02 | $51K | – | Mar 5, 2020 |
| Mar 3, 2020 | STRABLE-SOETHOUT DEANNA D (CFO) 1,116 shares $46.95 filed Mar 5, 2020 | Discretionary sale | 1,116 | $46.95 | $52K | – | Mar 5, 2020 |
| Mar 3, 2020 | STRABLE-SOETHOUT DEANNA D (CFO) 3,099 shares $45.17 filed Mar 5, 2020 | Discretionary sale | 3,099 | $45.17 | $140K | – | Mar 5, 2020 |
| Mar 3, 2020 | STRABLE-SOETHOUT DEANNA D (CFO) 4,051 shares $46.06 filed Mar 5, 2020 | Discretionary sale | 4,051 | $46.06 | $187K | – | Mar 5, 2020 |
| Dec 2, 2019 | LAWLER JULIA M (Officer) 1,000 shares $54.63 filed Dec 4, 2019 | Discretionary sale | 1,000 | $54.63 | $55K | – | Dec 4, 2019 |
| Nov 1, 2019 | LAWLER JULIA M (Officer) 1,000 shares $53.94 filed Nov 4, 2019 | Discretionary sale | 1,000 | $53.94 | $54K | – | Nov 4, 2019 |
| Oct 1, 2019 | LAWLER JULIA M (Officer) 1,000 shares $57.56 filed Oct 3, 2019 | Discretionary sale | 1,000 | $57.56 | $58K | – | Oct 3, 2019 |
| Sep 3, 2019 | LAWLER JULIA M (Officer) 1,000 shares $52.95 filed Sep 4, 2019 | Discretionary sale | 1,000 | $52.95 | $53K | – | Sep 4, 2019 |
| Aug 1, 2019 | LAWLER JULIA M (Officer) 1,000 shares $57.99 filed Aug 2, 2019 | Discretionary sale | 1,000 | $57.99 | $58K | – | Aug 2, 2019 |
| Jul 18, 2019 | Valdes Luis E. (Officer) 12K shares $59.54 filed Jul 22, 2019 | Discretionary sale | 12K | $59.54 | $704K | – | Jul 22, 2019 |
| Jul 1, 2019 | LAWLER JULIA M (Officer) 1,000 shares $58.54 filed Jul 2, 2019 | Discretionary sale | 1,000 | $58.54 | $59K | – | Jul 2, 2019 |
| Jun 24, 2019 | Valdes Luis E. (Officer) 20K shares $57.67 filed Jun 26, 2019 | Discretionary sale | 20K | $57.67 | $1.2M | – | Jun 26, 2019 |
| Jun 24, 2019 | Valdes Luis E. (Officer) 28K shares $57.67 filed Jun 26, 2019 | Discretionary sale | 28K | $57.67 | $1.6M | – | Jun 26, 2019 |
| Jun 3, 2019 | LAWLER JULIA M (Officer) 1,000 shares $51.50 filed Jun 3, 2019 | Discretionary sale | 1,000 | $51.50 | $52K | – | Jun 3, 2019 |
| May 1, 2019 | LAWLER JULIA M (Officer) 1,000 shares $57.25 filed May 1, 2019 | Discretionary sale | 1,000 | $57.25 | $57K | – | May 1, 2019 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
403 Forms 4, 3 years
3 filed late
0 amendments
2.8 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.