What the executives and directors of Principal Financial Group actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Houston Daniel Joseph Executive Chairman | Officer | 271.6K | — | — |
| STRABLE-SOETHOUT DEANNA D Chair, President and CEO | CEO | 227.4K | — | $2.4M |
| Halter Patrick Gregory President and CEO - PAM | CEO | 140.6K | — | — |
| Friedrich Amy Christine President - Benefits & Protect | Officer | 108.9K | — | — |
| Lamarque Natalie EVP, General Counsel, and Secr | Officer | 100.6K | — | — |
| Carter Miller Jocelyn | Director | 91.3K | — | — |
| LITTLEFIELD CHRISTOPHER J President - RIS | Officer | 76.7K | — | — |
| Cheong Wee Yee President - Asia & Middle East | Officer | 66.8K | — | $2.8M |
| Bhatia Kamal President and CEO - PAM | CEO | 65.5K | — | — |
| Pitz Joel EVP & CFO | CFO | 46.9K | — | — |
| Agrawal Vivek EVP & Chief Growth Officer | Officer | 46.5K | — | — |
| Kay Kathleen B EVP-Chief Information Officer | Officer | 44.3K | — | — |
| HOCHSCHILD ROGER C | Director | 41.5K | — | — |
| McCullum Kenneth A. EVP - Chief Risk Officer | Officer | 41.1K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-21 | Cheong Wee Yee (Officer) | Discretionary sale | 7,534 | $103.16 | $777K |
| 2026-05-20 | Cheong Wee Yee (Officer) | Discretionary sale | 3,211 | $103.06 | $331K |
| 2026-05-01 | Cheong Wee Yee (Officer) | Discretionary sale | 9,183 | $101.26 | $930K |
| 2026-04-30 | Cheong Wee Yee (Officer) | Discretionary sale | 4,737 | $101.01 | $478K |
| 2026-04-30 | Djurasovic George (Officer) | Discretionary sale | 1 | $99.63 | $99 |
| 2026-04-29 | Cheong Wee Yee (Officer) | Discretionary sale | 1,080 | $101.00 | $109K |
| 2026-04-28 | Djurasovic George (Officer) | Discretionary sale | 2,571 | $100.83 | $259K |
| 2026-02-09 | Muruzabal Claudio (Director) | Open-market buy | 5 | $97.09 | $485 |
| 2026-01-30 | STRABLE-SOETHOUT DEANNA D (CEO) | Planned sale (10b5-1) | 7,340 | $95.00 | $697K |
| 2026-01-29 | STRABLE-SOETHOUT DEANNA D (CEO) | Planned sale (10b5-1) | 9,300 | $95.12 | $885K |
| 2026-01-22 | STRABLE-SOETHOUT DEANNA D (CEO) | Planned sale (10b5-1) | 8,025 | $92.56 | $743K |
| 2026-01-08 | STRABLE-SOETHOUT DEANNA D (CEO) | Planned sale (10b5-1) | 300 | $92.50 | $28K |
| 2025-11-12 | Cheong Wee Yee (Officer) | Discretionary sale | 1,887 | $85.04 | $160K |
| 2025-04-21 | Muruzabal Claudio (Director) | Discretionary sale | 5 | $70.05 | $350 |
| 2025-01-02 | Muruzabal Claudio (Director) | Open-market buy | 5 | $77.49 | $387 |
| 2022-10-19 | HELTON SANDRA L (Director) | Discretionary sale | 1,000 | $80.02 | $80K |
| 2022-10-18 | HELTON SANDRA L (Director) | Discretionary sale | 14K | $80.05 | $1.1M |
| 2022-09-13 | Cheong Wee Yee (Officer) | Discretionary sale | 2,447 | $78.45 | $192K |
| 2022-08-22 | Walker Roberto (Officer) | Discretionary sale | 9,000 | $76.95 | $693K |
| 2022-08-19 | Walker Roberto (Officer) | Discretionary sale | 13K | $78.04 | $1M |
| 2022-08-18 | Walker Roberto (Officer) | Discretionary sale | 15K | $78.34 | $1.2M |
| 2022-08-17 | Walker Roberto (Officer) | Discretionary sale | 6,000 | $78.58 | $471K |
| 2022-08-15 | Schaaf Renee V. (Officer) | Discretionary sale | 6,250 | $79.21 | $495K |
| 2022-08-09 | HELTON SANDRA L (Director) | Discretionary sale | 15K | $72.90 | $1.1M |
| 2022-05-25 | Cheong Wee Yee (Officer) | Discretionary sale | 10K | $71.00 | $710K |
| 2022-03-18 | McCullum Kenneth A. (Officer) | Planned sale (10b5-1) | 3,694 | $69.50 | $257K |
| 2021-05-20 | Tallett Elizabeth E (Other) | Discretionary sale | 22.8K | $64.94 | $1.5M |
| 2021-05-03 | STRABLE-SOETHOUT DEANNA D (CFO) | Discretionary sale | 15.9K | $65.07 | $1M |
| 2021-02-26 | STRABLE-SOETHOUT DEANNA D (CFO) | Discretionary sale | 3,496 | $57.15 | $200K |
| 2021-02-25 | Dunbar Timothy Mark (Other) | Discretionary sale | 10K | $60.40 | $604K |
| 2021-02-22 | LAWLER JULIA M (Other) | Discretionary sale | 3,000 | $59.85 | $180K |
| 2021-02-08 | LAWLER JULIA M (Other) | Discretionary sale | 1,000 | $53.93 | $54K |
| 2021-02-08 | LAWLER JULIA M (Other) | Discretionary sale | 7,410 | $53.93 | $400K |
| 2021-02-03 | Dunbar Timothy Mark (Other) | Discretionary sale | 11.1K | $51.11 | $569K |
| 2021-01-06 | LAWLER JULIA M (Officer) | Discretionary sale | 94 | $51.10 | $5K |
| 2021-01-06 | LAWLER JULIA M (Officer) | Discretionary sale | 1,000 | $50.00 | $50K |
| 2020-12-09 | STRABLE-SOETHOUT DEANNA D (CFO) | Discretionary sale | 19.2K | $51.00 | $977K |
| 2020-12-01 | LAWLER JULIA M (Officer) | Discretionary sale | 1,000 | $50.00 | $50K |
| 2020-11-18 | LAWLER JULIA M (Officer) | Discretionary sale | 11K | $50.00 | $550K |
| 2020-06-26 | GELATT DANIEL (Director) | Open-market buy | 6,083 | $35.92 | $219K |
| 2020-06-26 | GELATT DANIEL (Director) | Open-market buy | 22.1K | $35.41 | $781K |
| 2020-03-10 | GELATT DANIEL (Director) | Open-market buy | 6,083 | $35.92 | $219K |
| 2020-03-10 | GELATT DANIEL (Director) | Open-market buy | 22.1K | $35.41 | $781K |
| 2020-03-03 | STRABLE-SOETHOUT DEANNA D (CFO) | Discretionary sale | 350 | $46.88 | $16K |
| 2020-03-03 | STRABLE-SOETHOUT DEANNA D (CFO) | Discretionary sale | 846 | $45.13 | $38K |
| 2020-03-03 | STRABLE-SOETHOUT DEANNA D (CFO) | Discretionary sale | 1,100 | $46.02 | $51K |
| 2020-03-03 | STRABLE-SOETHOUT DEANNA D (CFO) | Discretionary sale | 1,116 | $46.95 | $52K |
| 2020-03-03 | STRABLE-SOETHOUT DEANNA D (CFO) | Discretionary sale | 3,099 | $45.17 | $140K |
| 2020-03-03 | STRABLE-SOETHOUT DEANNA D (CFO) | Discretionary sale | 4,051 | $46.06 | $187K |
| 2019-12-02 | LAWLER JULIA M (Officer) | Discretionary sale | 1,000 | $54.63 | $55K |
| 2019-11-01 | LAWLER JULIA M (Officer) | Discretionary sale | 1,000 | $53.94 | $54K |
| 2019-10-01 | LAWLER JULIA M (Officer) | Discretionary sale | 1,000 | $57.56 | $58K |
| 2019-09-03 | LAWLER JULIA M (Officer) | Discretionary sale | 1,000 | $52.95 | $53K |
| 2019-08-01 | LAWLER JULIA M (Officer) | Discretionary sale | 1,000 | $57.99 | $58K |
| 2019-07-18 | Valdes Luis E. (Officer) | Discretionary sale | 11.8K | $59.54 | $704K |
| 2019-07-01 | LAWLER JULIA M (Officer) | Discretionary sale | 1,000 | $58.54 | $59K |
| 2019-06-24 | Valdes Luis E. (Officer) | Discretionary sale | 20K | $57.67 | $1.2M |
| 2019-06-24 | Valdes Luis E. (Officer) | Discretionary sale | 27.7K | $57.67 | $1.6M |
| 2019-06-03 | LAWLER JULIA M (Officer) | Discretionary sale | 1,000 | $51.50 | $52K |
| 2019-05-01 | LAWLER JULIA M (Officer) | Discretionary sale | 1,000 | $57.25 | $57K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.