What the executives and directors of Procter & Gamble actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Moeller Jon R Exec. Chairman of the Board | Officer | 517K | — | $36.2M |
| Pritchard Marc S. Chief Brand Officer | Officer | 278.5K | — | $16M |
| Coombe Gary A CEO - Grooming | CEO | 71.1K | — | $8M |
| Davis Jennifer L. CEO - Health Care | CEO | 61.8K | — | $1.8M |
| Schulten Andre Chief Financial Officer | CFO | 60.3K | — | $2.5M |
| Aguilar Moses Victor Javier Chf Rsch, Dev & Innov Officer | Officer | 59.9K | — | $2.5M |
| Braly Angela F | Director | 58K | — | — |
| WOERTZ PATRICIA A | Director | 51.5K | — | — |
| Raman Sundar G. CEO-Fabric & Home Care | CEO | 47.8K | — | $1.5M |
| LUNDGREN TERRY J | Director | 43.4K | — | — |
| JIMENEZ JOSEPH | Director | 37K | — | — |
| Jejurikar Shailesh Chief Operating Officer | COO | 34.2K | — | $2.7M |
| Whaley Susan Street Chief Legal Officer & Secy | Officer | 30.2K | — | $1.8M |
| Keith R. Alexandra CEO - Beauty | CEO | 30.2K | — | $2.2M |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-02-27 | Francisco Ma. Fatima (CEO) | Discretionary sale | 50 | $165.32 | $8K |
| 2026-02-27 | Francisco Ma. Fatima (CEO) | Discretionary sale | 120 | $165.31 | $20K |
| 2026-02-27 | Francisco Ma. Fatima (CEO) | Discretionary sale | 130 | $165.30 | $21K |
| 2026-02-27 | Francisco Ma. Fatima (CEO) | Discretionary sale | 5,249 | $165.29 | $868K |
| 2026-02-19 | Whaley Susan Street (Officer) | Discretionary sale | 1,809 | $159.46 | $288K |
| 2026-02-13 | Aguilar Moses Victor Javier (Officer) | Discretionary sale | 15.2K | $162.28 | $2.5M |
| 2026-02-12 | Moeller Jon R (Officer) | Discretionary sale | 162.2K | $162.45 | $26.4M |
| 2026-02-12 | Coombe Gary A (CEO) | Discretionary sale | 36.1K | $162.33 | $5.9M |
| 2026-02-11 | Moeller Jon R (Officer) | Discretionary sale | 11K | $160.00 | $1.8M |
| 2026-02-11 | Purushothaman Balaji (Officer) | Discretionary sale | 12.8K | $160.31 | $2.1M |
| 2026-02-04 | Francisco Ma. Fatima (CEO) | Discretionary sale | 8,000 | $158.00 | $1.3M |
| 2026-01-23 | Pritchard Marc S. (Officer) | Discretionary sale | 95.9K | $151.15 | $14.5M |
| 2025-11-10 | Schulten Andre (CFO) | Discretionary sale | 1 | $146.37 | $190 |
| 2025-10-30 | Janzaruk Matthew W. (Officer) | Discretionary sale | 725 | $149.57 | $108K |
| 2025-10-02 | Moeller Jon R (CEO) | Discretionary sale | 11.7K | $152.23 | $1.8M |
| 2025-10-02 | Coombe Gary A (CEO) | Discretionary sale | 3,535 | $152.23 | $538K |
| 2025-10-02 | Keith R. Alexandra (CEO) | Discretionary sale | 399 | $152.23 | $61K |
| 2025-10-02 | Keith R. Alexandra (CEO) | Discretionary sale | 1,855 | $152.23 | $282K |
| 2025-10-02 | Jejurikar Shailesh (COO) | Discretionary sale | 3,986 | $152.23 | $607K |
| 2025-10-02 | Schulten Andre (CFO) | Discretionary sale | 4,252 | $152.23 | $647K |
| 2025-10-02 | Davis Jennifer L. (CEO) | Discretionary sale | 3,227 | $152.23 | $491K |
| 2025-10-02 | Whaley Susan Street (Officer) | Discretionary sale | 2,408 | $152.23 | $367K |
| 2025-10-02 | Purushothaman Balaji (Officer) | Discretionary sale | 490 | $152.23 | $75K |
| 2025-08-29 | Whaley Susan Street (Officer) | Discretionary sale | 1,000 | $156.84 | $157K |
| 2025-08-21 | Coombe Gary A (CEO) | Discretionary sale | 10.2K | $158.16 | $1.6M |
| 2025-08-21 | Keith R. Alexandra (CEO) | Discretionary sale | 766 | $158.16 | $121K |
| 2025-08-21 | Keith R. Alexandra (CEO) | Discretionary sale | 10.7K | $158.16 | $1.7M |
| 2025-08-21 | Raman Sundar G. (CEO) | Discretionary sale | 9,554 | $158.16 | $1.5M |
| 2025-08-19 | Pritchard Marc S. (Officer) | Discretionary sale | 9,849 | $157.27 | $1.5M |
| 2025-08-19 | Moeller Jon R (CEO) | Discretionary sale | 40.1K | $157.27 | $6.3M |
| 2025-08-19 | Jejurikar Shailesh (COO) | Discretionary sale | 13K | $157.27 | $2.1M |
| 2025-08-19 | Francisco Ma. Fatima (CEO) | Discretionary sale | 9,100 | $157.27 | $1.4M |
| 2025-08-19 | Schulten Andre (CFO) | Discretionary sale | 11.6K | $157.27 | $1.8M |
| 2025-08-19 | Janzaruk Matthew W. (Officer) | Discretionary sale | 319 | $157.27 | $50K |
| 2025-08-19 | Davis Jennifer L. (CEO) | Discretionary sale | 8,596 | $157.27 | $1.4M |
| 2025-08-19 | Whaley Susan Street (Officer) | Discretionary sale | 6,167 | $157.27 | $970K |
| 2025-08-19 | Purushothaman Balaji (Officer) | Discretionary sale | 606 | $157.27 | $95K |
| 2025-05-05 | Aguilar Moses Victor Javier (Officer) | Discretionary sale | 10.5K | $158.67 | $1.7M |
| 2025-04-29 | Davis Jennifer L. (CEO) | Discretionary sale | 1,000 | $161.38 | $161K |
| 2025-02-28 | Coombe Gary A (CEO) | Discretionary sale | 35K | $173.68 | $6.1M |
| 2025-02-25 | Coombe Gary A (CEO) | Discretionary sale | 18K | $171.66 | $3.1M |
| 2025-01-23 | Pritchard Marc S. (Officer) | Discretionary sale | 90.5K | $163.84 | $14.8M |
| 2024-11-27 | Coombe Gary A (CEO) | Discretionary sale | 47.8K | $179.84 | $8.6M |
| 2024-11-21 | Purushothaman Balaji (Officer) | Discretionary sale | 12.8K | $172.73 | $2.2M |
| 2024-10-24 | Purushothaman Balaji (Officer) | Discretionary sale | 12.8K | $168.99 | $2.2M |
| 2024-10-22 | Keith R. Alexandra (CEO) | Discretionary sale | 409 | $170.00 | $70K |
| 2024-10-22 | Keith R. Alexandra (CEO) | Discretionary sale | 1,992 | $170.00 | $339K |
| 2024-10-03 | Keith R. Alexandra (CEO) | Discretionary sale | 345 | $170.99 | $59K |
| 2024-10-03 | Keith R. Alexandra (CEO) | Discretionary sale | 1,678 | $170.99 | $287K |
| 2024-10-02 | Moeller Jon R (CEO) | Discretionary sale | 7,007 | $171.65 | $1.2M |
| 2024-10-02 | Schulten Andre (CFO) | Discretionary sale | 1,569 | $171.65 | $269K |
| 2024-10-02 | Davis Jennifer L. (CEO) | Discretionary sale | 4,447 | $171.65 | $763K |
| 2024-10-02 | Whaley Susan Street (Officer) | Discretionary sale | 634 | $171.65 | $109K |
| 2024-08-28 | Moeller Jon R (CEO) | Discretionary sale | 37.2K | $168.89 | $6.3M |
| 2024-08-26 | Moeller Jon R (CEO) | Discretionary sale | 88K | $170.40 | $15M |
| 2024-08-26 | Schulten Andre (CFO) | Discretionary sale | 13K | $170.00 | $2.2M |
| 2024-08-23 | Keith R. Alexandra (CEO) | Discretionary sale | 880 | $170.05 | $150K |
| 2024-08-23 | Keith R. Alexandra (CEO) | Discretionary sale | 12.9K | $170.05 | $2.2M |
| 2024-08-23 | Jejurikar Shailesh (COO) | Discretionary sale | 14K | $169.78 | $2.4M |
| 2024-08-22 | Coombe Gary A (CEO) | Discretionary sale | 12.2K | $170.03 | $2.1M |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.