PNC Financial Services insider activity
What the executives and directors of PNC Financial Services actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$27M
net open-market flow, 12 m
1 open-market buy, 12 m
0%
of sale value on 10b5-1 plans, 12 m
196 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 89 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Jul 22, 2026 | Deborah Guild | 72 |
| Apr 17, 2026 | Wiedman Mark | 6,622 |
| Feb 23, 2026 | Deborah Guild | 4,538 |
| Feb 20, 2026 | DEMCHAK WILLIAM S | 32K |
| Feb 18, 2026 | Juchno Stacy M. | 2,523 |
| Feb 16, 2026 | Reilly Robert Q | 6,870 |
| Feb 16, 2026 | Kozich Gregory H | 1,892 |
| Feb 16, 2026 | Henn Vicki C. | 3,750 |
| Feb 16, 2026 | Bynum Richard Kevin | 1,373 |
| Feb 16, 2026 | Deborah Guild | 4,757 |
| Feb 16, 2026 | Long Laura L | 473 |
| Feb 16, 2026 | Overstrom Alexander E. C. | 4,345 |
| Feb 16, 2026 | Thomas Michael Duane | 572 |
| Feb 16, 2026 | Cestello Louis Robert | 658 |
| Feb 16, 2026 | Novosel Stephanie | 512 |
| Feb 16, 2026 | Schab Amanda Rosseter | 399 |
| Feb 14, 2026 | DEMCHAK WILLIAM S | 101K |
| Feb 14, 2026 | Reilly Robert Q | 21K |
| Feb 14, 2026 | Juchno Stacy M. | 4,648 |
| Feb 14, 2026 | Henn Vicki C. | 11K |
| Feb 14, 2026 | Bynum Richard Kevin | 3,895 |
| Feb 14, 2026 | Deborah Guild | 14K |
| Feb 14, 2026 | Overstrom Alexander E. C. | 11K |
| Feb 14, 2026 | Kozich Gregory H | 829 |
| Feb 14, 2026 | Long Laura L | 773 |
| Feb 14, 2026 | Wierenga Amy | 599 |
| Feb 14, 2026 | Thomas Michael Duane | 2,207 |
| Feb 14, 2026 | Cestello Louis Robert | 555 |
| Feb 14, 2026 | Novosel Stephanie | 722 |
| Feb 14, 2026 | Schab Amanda Rosseter | 510 |
| Dec 5, 2025 | Cestello Louis Robert | 255 |
| Oct 24, 2025 | Deborah Guild | 39 |
| Oct 18, 2025 | Schab Amanda Rosseter | 1,147 |
| Sep 11, 2025 | Juchno Stacy M. | 995 |
| Jul 19, 2025 | Schab Amanda Rosseter | 559 |
| Apr 18, 2025 | Overstrom Alexander E. C. | 495 |
| Mar 21, 2025 | Deborah Guild | 87 |
| Feb 20, 2025 | DEMCHAK WILLIAM S | 17K |
| Feb 16, 2025 | DEMCHAK WILLIAM S | 117K |
| Feb 16, 2025 | Reilly Robert Q | 28K |
| Feb 16, 2025 | Parsley E William III | 57K |
| Feb 16, 2025 | Kozich Gregory H | 2,620 |
| Feb 16, 2025 | Juchno Stacy M. | 6,064 |
| Feb 16, 2025 | Henn Vicki C. | 14K |
| Feb 16, 2025 | Bynum Richard Kevin | 5,697 |
| Feb 16, 2025 | Deborah Guild | 15K |
| Feb 16, 2025 | Long Laura L | 646 |
| Feb 16, 2025 | Fallon Kieran John | 16K |
| Feb 16, 2025 | Overstrom Alexander E. C. | 4,190 |
| Feb 16, 2025 | Thomas Michael Duane | 757 |
| Feb 16, 2025 | Cestello Louis Robert | 898 |
| Feb 16, 2025 | Novosel Stephanie | 698 |
| Feb 16, 2025 | Schab Amanda Rosseter | 521 |
| Nov 14, 2024 | DEMCHAK WILLIAM S | 4,790 |
| Oct 19, 2024 | Schab Amanda Rosseter | 432 |
| Oct 17, 2024 | Cestello Louis Robert | 275 |
| Jul 18, 2024 | Juchno Stacy M. | 1,005 |
| Apr 20, 2024 | Overstrom Alexander E. C. | 507 |
| Feb 16, 2024 | HANNON MICHAEL J | 4,759 |
| Feb 16, 2024 | DEMCHAK WILLIAM S | 85K |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 20K |
| Granted | 171K |
| Bought on market | 20 |
| Other in | 5,519 |
| Withheld for tax | 75K |
| Discretionary sales | 121K |
| Gifts | 1,233 |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| DEMCHAK WILLIAM S | 434K | 554K | 127.7 |
| Parsley E William III | 141K | 198K | 140.4 |
| Reilly Robert Q | 127K | 182K | 143.9 |
| Henn Vicki C. | 22K | 51K | 236 |
Who holds what
the 14 largest holdings of 26| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| DEMCHAK WILLIAM S Senior Vice Chairman Last trade Feb 20, 2026 | Officer | 609K | – | $12M | net selling over the year: 0 months buying, 1 month selling | Feb 20, 2026 |
| Lyons Michael P. President Last trade Jul 31, 2024 | Officer | 199K | – | – | Jul 31, 2024 | |
| Parsley E William III Executive Vice President Last trade Jun 13, 2025 | Officer | 198K | – | – | Jun 13, 2025 | |
| Reilly Robert Q Executive Vice President Last trade Feb 14, 2020 | Officer | 183K | – | – | Feb 14, 2020 | |
| Jordan Gregory B. General Counsel and CAO Last trade Nov 8, 2019 | Officer | 87K | – | – | Nov 8, 2019 | |
| Feldstein Andrew T Last trade May 26, 2026 | Director | 63K | – | $9.9M | net selling over the year: 0 months buying, 1 month selling | May 26, 2026 |
| Henn Vicki C. Executive Vice President Last trade Nov 19, 2019 | Officer | 51K | – | – | Nov 19, 2019 | |
| HANNON MICHAEL J Executive Vice President Last trade Feb 12, 2024 | Officer | 39K | – | – | Feb 12, 2024 | |
| Deborah Guild Executive Vice President Last trade Jul 22, 2026 | Officer | 37K | – | $505K | net selling over the year: 0 months buying, 2 months selling | Jul 22, 2026 |
| Wierenga Amy Executive Vice President | Officer | 24K | – | – | – | |
| Fallon Kieran John Executive Vice President Last trade May 12, 2025 | Officer | 20K | – | – | May 12, 2025 | |
| Overstrom Alexander E. C. Executive Vice President Last trade Jun 8, 2026 | Officer | 20K | – | $927K | net selling over the year: 0 months buying, 2 months selling | Jun 8, 2026 |
| Cestello Louis Robert Executive Vice President Last trade Feb 18, 2026 | Officer | 19K | – | $1.0M | net selling over the year: 0 months buying, 1 month selling | Feb 18, 2026 |
| Juchno Stacy M. Executive Vice President Last trade Aug 13, 2026 | Officer | 19K | – | $858K | net selling over the year: 0 months buying, 1 month selling | Aug 13, 2026 |
Open-market trade log
the 60 most recent of 1,433| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Aug 13, 2026 | Juchno Stacy M. (Officer) 3,354 shares $255.84 +0.0% since trade filed Aug 14, 2026 | Discretionary sale | 3,354 | $255.84 | $858K | +0.0% | Aug 14, 2026 |
| Jul 22, 2026 | Deborah Guild (Officer) 1,200 shares $252.20 +1.5% since trade filed Jul 24, 2026 | Discretionary sale | 1,200 | $252.20 | $303K | +1.5% | Jul 24, 2026 |
| Jun 12, 2026 | Thomas Michael Duane (Officer) 1,500 shares $238.14 +7.4% since trade filed Jun 16, 2026 | Discretionary sale | 1,500 | $238.14 | $357K | +7.4% | Jun 16, 2026 |
| Jun 8, 2026 | Overstrom Alexander E. C. (Officer) 1,500 shares $227.97 +12.2% since trade filed Jun 10, 2026 | Discretionary sale | 1,500 | $227.97 | $342K | +12.2% | Jun 10, 2026 |
| Jun 5, 2026 | Novosel Stephanie (Officer) 1,800 shares $228.73 +11.9% since trade filed Jun 8, 2026 | Discretionary sale | 1,800 | $228.73 | $412K | +11.9% | Jun 8, 2026 |
| May 26, 2026 | Feldstein Andrew T (Director) 4,000 shares $220.57 +16.0% since trade filed May 28, 2026 | Discretionary sale | 4,000 | $220.57 | $882K | +16.0% | May 28, 2026 |
| May 26, 2026 | Feldstein Andrew T (Director) 18K shares $220.57 +16.0% since trade filed May 28, 2026 | Discretionary sale | 18K | $220.57 | $4.0M | +16.0% | May 28, 2026 |
| May 26, 2026 | Feldstein Andrew T (Director) 23K shares $220.57 +16.0% since trade filed May 28, 2026 | Discretionary sale | 23K | $220.57 | $5.1M | +16.0% | May 28, 2026 |
| Mar 9, 2026 | Medler Linda R (Director) 20 shares $200.38 +27.7% since trade filed Mar 11, 2026 | Open-market buy | 20 | $200.38 | $4K | +27.7% | Mar 11, 2026 |
| Feb 20, 2026 | DEMCHAK WILLIAM S (CEO) 50K shares $230.88 +10.8% since trade filed Feb 24, 2026 | Discretionary sale | 50K | $230.88 | $12M | +10.8% | Feb 24, 2026 |
| Feb 18, 2026 | Overstrom Alexander E. C. (Officer) 2,500 shares $233.91 +9.4% since trade filed Feb 18, 2026 | Discretionary sale | 2,500 | $233.91 | $585K | +9.4% | Feb 18, 2026 |
| Feb 18, 2026 | Cestello Louis Robert (Officer) 4,279 shares $234.01 +9.3% since trade filed Feb 18, 2026 | Discretionary sale | 4,279 | $234.01 | $1.0M | +9.3% | Feb 18, 2026 |
| Feb 17, 2026 | Bynum Richard Kevin (Officer) 1,000 shares $231.15 +10.7% since trade filed Feb 18, 2026 | Discretionary sale | 1,000 | $231.15 | $231K | +10.7% | Feb 18, 2026 |
| Feb 17, 2026 | Bynum Richard Kevin (Officer) 6,407 shares $230.95 +10.8% since trade filed Feb 18, 2026 | Discretionary sale | 6,407 | $230.95 | $1.5M | +10.8% | Feb 18, 2026 |
| Nov 4, 2025 | Thomas Michael Duane (Officer) 300 shares $183.65 +39.3% since trade filed Nov 6, 2025 | Discretionary sale | 300 | $183.65 | $55K | +39.3% | Nov 6, 2025 |
| Nov 4, 2025 | Thomas Michael Duane (Officer) 700 shares $183.54 +39.4% since trade filed Nov 6, 2025 | Discretionary sale | 700 | $183.54 | $128K | +39.4% | Nov 6, 2025 |
| Oct 24, 2025 | Deborah Guild (Officer) 1,080 shares $186.97 +36.8% since trade filed Oct 28, 2025 | Discretionary sale | 1,080 | $186.97 | $202K | +36.8% | Oct 28, 2025 |
| Sep 11, 2025 | Overstrom Alexander E. C. (Officer) 1,000 shares $203.33 +25.8% since trade filed Sep 12, 2025 | Discretionary sale | 1,000 | $203.33 | $203K | +25.8% | Sep 12, 2025 |
| Aug 27, 2025 | Medler Linda R (Director) 71 shares $205.55 +24.5% since trade filed Aug 29, 2025 | Discretionary sale | 71 | $205.55 | $15K | +24.5% | Aug 29, 2025 |
| Jun 13, 2025 | Parsley E William III (Officer) 7,665 shares $176.00 +45.4% since trade filed Jun 16, 2025 | Discretionary sale | 7,665 | $176.00 | $1.3M | +45.4% | Jun 16, 2025 |
| Jun 6, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $177.63 +44.0% since trade filed Jun 9, 2025 | Planned sale (10b5-1) | 1,242 | $177.63 | $221K | +44.0% | Jun 9, 2025 |
| May 30, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $174.92 +46.3% since trade filed Jun 3, 2025 | Planned sale (10b5-1) | 1,242 | $174.92 | $217K | +46.3% | Jun 3, 2025 |
| May 23, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $169.75 +50.7% since trade filed May 28, 2025 | Planned sale (10b5-1) | 1,242 | $169.75 | $211K | +50.7% | May 28, 2025 |
| May 20, 2025 | Wiedman Mark (Officer) 20 shares $178.40 +43.4% since trade filed May 22, 2025 | Open-market buy | 20 | $178.40 | $4K | +43.4% | May 22, 2025 |
| May 16, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $179.14 +42.8% since trade filed May 19, 2025 | Planned sale (10b5-1) | 1,242 | $179.14 | $222K | +42.8% | May 19, 2025 |
| May 12, 2025 | Fallon Kieran John (Officer) 1,492 shares $174.56 +46.6% since trade filed May 13, 2025 | Discretionary sale | 1,492 | $174.56 | $260K | +46.6% | May 13, 2025 |
| May 9, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $166.79 +53.4% since trade filed May 13, 2025 | Planned sale (10b5-1) | 1,242 | $166.79 | $207K | +53.4% | May 13, 2025 |
| May 2, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $163.16 +56.8% since trade filed May 5, 2025 | Planned sale (10b5-1) | 1,242 | $163.16 | $203K | +56.8% | May 5, 2025 |
| Apr 28, 2025 | DEMCHAK WILLIAM S (CEO) 601 shares $160.00 +59.9% since trade filed Apr 29, 2025 | Planned sale (10b5-1) | 601 | $160.00 | $96K | +59.9% | Apr 29, 2025 |
| Apr 25, 2025 | DEMCHAK WILLIAM S (CEO) 641 shares $158.45 +61.5% since trade filed Apr 28, 2025 | Planned sale (10b5-1) | 641 | $158.45 | $102K | +61.5% | Apr 28, 2025 |
| Apr 25, 2025 | Pfinsgraff Martin (Director) 1,000 shares $158.22 +61.7% since trade filed Apr 29, 2025 | Open-market buy | 1,000 | $158.22 | $158K | +61.7% | Apr 29, 2025 |
| Apr 23, 2025 | DEMCHAK WILLIAM S (CEO) 1,202 shares $160.00 +59.9% since trade filed Apr 25, 2025 | Planned sale (10b5-1) | 1,202 | $160.00 | $192K | +59.9% | Apr 25, 2025 |
| Apr 21, 2025 | DEMCHAK WILLIAM S (CEO) 641 shares $150.50 +70.0% since trade filed Apr 22, 2025 | Planned sale (10b5-1) | 641 | $150.50 | $96K | +70.0% | Apr 22, 2025 |
| Apr 11, 2025 | DEMCHAK WILLIAM S (CEO) 641 shares $150.63 +69.9% since trade filed Apr 14, 2025 | Planned sale (10b5-1) | 641 | $150.63 | $97K | +69.9% | Apr 14, 2025 |
| Apr 9, 2025 | DEMCHAK WILLIAM S (CEO) 601 shares $160.00 +59.9% since trade filed Apr 10, 2025 | Planned sale (10b5-1) | 601 | $160.00 | $96K | +59.9% | Apr 10, 2025 |
| Apr 4, 2025 | DEMCHAK WILLIAM S (CEO) 641 shares $155.27 +64.8% since trade filed Apr 8, 2025 | Planned sale (10b5-1) | 641 | $155.27 | $100K | +64.8% | Apr 8, 2025 |
| Mar 28, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $174.78 +46.4% since trade filed Apr 1, 2025 | Planned sale (10b5-1) | 1,242 | $174.78 | $217K | +46.4% | Apr 1, 2025 |
| Mar 21, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $172.00 +48.7% since trade filed Mar 24, 2025 | Planned sale (10b5-1) | 1,242 | $172.00 | $214K | +48.7% | Mar 24, 2025 |
| Mar 14, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $171.15 +49.5% since trade filed Mar 17, 2025 | Planned sale (10b5-1) | 1,242 | $171.15 | $213K | +49.5% | Mar 17, 2025 |
| Mar 7, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $178.83 +43.1% since trade filed Mar 11, 2025 | Planned sale (10b5-1) | 1,242 | $178.83 | $222K | +43.1% | Mar 11, 2025 |
| Feb 28, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $190.18 +34.5% since trade filed Mar 3, 2025 | Planned sale (10b5-1) | 1,242 | $190.18 | $236K | +34.5% | Mar 3, 2025 |
| Feb 21, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $192.45 +32.9% since trade filed Feb 24, 2025 | Planned sale (10b5-1) | 1,242 | $192.45 | $239K | +32.9% | Feb 24, 2025 |
| Feb 14, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $196.14 +30.4% since trade filed Feb 18, 2025 | Planned sale (10b5-1) | 1,242 | $196.14 | $244K | +30.4% | Feb 18, 2025 |
| Feb 7, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $202.61 +26.3% since trade filed Feb 10, 2025 | Planned sale (10b5-1) | 1,242 | $202.61 | $252K | +26.3% | Feb 10, 2025 |
| Feb 3, 2025 | Dachille Douglas A. (Director) 100 shares $198.13 +29.1% since trade filed Feb 5, 2025 | Open-market buy | 100 | $198.13 | $20K | +29.1% | Feb 5, 2025 |
| Jan 31, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $202.11 +26.6% since trade filed Feb 4, 2025 | Planned sale (10b5-1) | 1,242 | $202.11 | $251K | +26.6% | Feb 4, 2025 |
| Jan 24, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $196.17 +30.4% since trade filed Jan 27, 2025 | Planned sale (10b5-1) | 1,242 | $196.17 | $244K | +30.4% | Jan 27, 2025 |
| Jan 17, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $198.00 +29.2% since trade filed Jan 22, 2025 | Planned sale (10b5-1) | 1,242 | $198.00 | $246K | +29.2% | Jan 22, 2025 |
| Jan 10, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $192.88 +32.6% since trade filed Jan 13, 2025 | Planned sale (10b5-1) | 1,242 | $192.88 | $240K | +32.6% | Jan 13, 2025 |
| Jan 3, 2025 | DEMCHAK WILLIAM S (CEO) 1,242 shares $192.15 +33.2% since trade filed Jan 6, 2025 | Planned sale (10b5-1) | 1,242 | $192.15 | $239K | +33.2% | Jan 6, 2025 |
| Dec 27, 2024 | DEMCHAK WILLIAM S (CEO) 1,242 shares $193.62 +32.1% since trade filed Dec 30, 2024 | Planned sale (10b5-1) | 1,242 | $193.62 | $240K | +32.1% | Dec 30, 2024 |
| Dec 20, 2024 | DEMCHAK WILLIAM S (CEO) 1,242 shares $189.29 +35.2% since trade filed Dec 26, 2024 late | Planned sale (10b5-1) | 1,242 | $189.29 | $235K | +35.2% | Dec 26, 2024 late |
| Dec 13, 2024 | DEMCHAK WILLIAM S (CEO) 1,242 shares $203.06 +26.0% since trade filed Dec 17, 2024 | Planned sale (10b5-1) | 1,242 | $203.06 | $252K | +26.0% | Dec 17, 2024 |
| Dec 6, 2024 | DEMCHAK WILLIAM S (CEO) 1,242 shares $209.24 +22.3% since trade filed Dec 9, 2024 | Planned sale (10b5-1) | 1,242 | $209.24 | $260K | +22.3% | Dec 9, 2024 |
| Nov 29, 2024 | DEMCHAK WILLIAM S (CEO) 1,242 shares $216.01 +18.4% since trade filed Dec 3, 2024 | Planned sale (10b5-1) | 1,242 | $216.01 | $268K | +18.4% | Dec 3, 2024 |
| Nov 25, 2024 | Juchno Stacy M. (Officer) 2,000 shares $212.65 +20.3% since trade filed Nov 26, 2024 | Discretionary sale | 2,000 | $212.65 | $425K | +20.3% | Nov 26, 2024 |
| Nov 22, 2024 | DEMCHAK WILLIAM S (CEO) 1,242 shares $205.98 +24.2% since trade filed Nov 25, 2024 | Planned sale (10b5-1) | 1,242 | $205.98 | $256K | +24.2% | Nov 25, 2024 |
| Nov 15, 2024 | DEMCHAK WILLIAM S (CEO) 1,242 shares $208.12 +22.9% since trade filed Nov 18, 2024 | Planned sale (10b5-1) | 1,242 | $208.12 | $258K | +22.9% | Nov 18, 2024 |
| Nov 11, 2024 | Feldstein Andrew T (Director) 3,443 shares $210.09 +21.8% since trade filed Nov 13, 2024 | Discretionary sale | 3,443 | $210.09 | $723K | +21.8% | Nov 13, 2024 |
| Nov 11, 2024 | Feldstein Andrew T (Director) 12K shares $210.09 +21.8% since trade filed Nov 13, 2024 | Discretionary sale | 12K | $210.09 | $2.5M | +21.8% | Nov 13, 2024 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
319 Forms 4, 3 years
1 filed late
0 amendments
2.1 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.