What the executives and directors of PNC Financial Services actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| DEMCHAK WILLIAM S Senior Vice Chairman | Officer | 609.4K | — | $11.5M |
| Lyons Michael P. President | Officer | 199.1K | — | — |
| Parsley E William III Executive Vice President | Officer | 198.3K | — | — |
| Reilly Robert Q Executive Vice President | Officer | 183.4K | — | — |
| Jordan Gregory B. General Counsel and CAO | Officer | 87.2K | — | — |
| Feldstein Andrew T | Director | 62.8K | — | $9.9M |
| Henn Vicki C. Executive Vice President | Officer | 51.3K | — | — |
| HANNON MICHAEL J Executive Vice President | Officer | 38.9K | — | — |
| Deborah Guild Executive Vice President | Officer | 36.5K | — | $505K |
| Wierenga Amy Executive Vice President | Officer | 24.2K | — | — |
| Juchno Stacy M. Executive Vice President | Officer | 22.2K | — | — |
| Fallon Kieran John Executive Vice President | Officer | 20.5K | — | — |
| Overstrom Alexander E. C. Executive Vice President | Officer | 19.6K | — | $1.1M |
| Cestello Louis Robert Executive Vice President | Officer | 18.9K | — | $1M |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-07-22 | Deborah Guild (Officer) | Discretionary sale | 1,200 | $252.20 | $303K |
| 2026-06-12 | Thomas Michael Duane (Officer) | Discretionary sale | 1,500 | $238.14 | $357K |
| 2026-06-08 | Overstrom Alexander E. C. (Officer) | Discretionary sale | 1,500 | $227.97 | $342K |
| 2026-06-05 | Novosel Stephanie (Officer) | Discretionary sale | 1,800 | $228.73 | $412K |
| 2026-05-26 | Feldstein Andrew T (Director) | Discretionary sale | 4,000 | $220.57 | $882K |
| 2026-05-26 | Feldstein Andrew T (Director) | Discretionary sale | 18K | $220.57 | $4M |
| 2026-05-26 | Feldstein Andrew T (Director) | Discretionary sale | 23K | $220.57 | $5.1M |
| 2026-03-09 | Medler Linda R (Director) | Open-market buy | 20 | $200.38 | $4K |
| 2026-02-20 | DEMCHAK WILLIAM S (CEO) | Discretionary sale | 50K | $230.88 | $11.5M |
| 2026-02-18 | Overstrom Alexander E. C. (Officer) | Discretionary sale | 2,500 | $233.91 | $585K |
| 2026-02-18 | Cestello Louis Robert (Officer) | Discretionary sale | 4,279 | $234.01 | $1M |
| 2026-02-17 | Bynum Richard Kevin (Officer) | Discretionary sale | 1,000 | $231.15 | $231K |
| 2026-02-17 | Bynum Richard Kevin (Officer) | Discretionary sale | 6,407 | $230.95 | $1.5M |
| 2025-11-04 | Thomas Michael Duane (Officer) | Discretionary sale | 300 | $183.65 | $55K |
| 2025-11-04 | Thomas Michael Duane (Officer) | Discretionary sale | 700 | $183.54 | $128K |
| 2025-10-24 | Deborah Guild (Officer) | Discretionary sale | 1,080 | $186.97 | $202K |
| 2025-09-11 | Overstrom Alexander E. C. (Officer) | Discretionary sale | 1,000 | $203.33 | $203K |
| 2025-08-27 | Medler Linda R (Director) | Discretionary sale | 71 | $205.55 | $15K |
| 2025-06-13 | Parsley E William III (Officer) | Discretionary sale | 7,665 | $176.00 | $1.3M |
| 2025-06-06 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $177.63 | $221K |
| 2025-05-30 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $174.92 | $217K |
| 2025-05-23 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $169.75 | $211K |
| 2025-05-20 | Wiedman Mark (Officer) | Open-market buy | 20 | $178.40 | $4K |
| 2025-05-16 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $179.14 | $222K |
| 2025-05-12 | Fallon Kieran John (Officer) | Discretionary sale | 1,492 | $174.56 | $260K |
| 2025-05-09 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $166.79 | $207K |
| 2025-05-02 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $163.16 | $203K |
| 2025-04-28 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 601 | $160.00 | $96K |
| 2025-04-25 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 641 | $158.45 | $102K |
| 2025-04-25 | Pfinsgraff Martin (Director) | Open-market buy | 1,000 | $158.22 | $158K |
| 2025-04-23 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,202 | $160.00 | $192K |
| 2025-04-21 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 641 | $150.50 | $96K |
| 2025-04-11 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 641 | $150.63 | $97K |
| 2025-04-09 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 601 | $160.00 | $96K |
| 2025-04-04 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 641 | $155.27 | $100K |
| 2025-03-28 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $174.78 | $217K |
| 2025-03-21 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $172.00 | $214K |
| 2025-03-14 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $171.15 | $213K |
| 2025-03-07 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $178.83 | $222K |
| 2025-02-28 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $190.18 | $236K |
| 2025-02-21 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $192.45 | $239K |
| 2025-02-14 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $196.14 | $244K |
| 2025-02-07 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $202.61 | $252K |
| 2025-02-03 | Dachille Douglas A. (Director) | Open-market buy | 100 | $198.13 | $20K |
| 2025-01-31 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $202.11 | $251K |
| 2025-01-24 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $196.17 | $244K |
| 2025-01-17 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $198.00 | $246K |
| 2025-01-10 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $192.88 | $240K |
| 2025-01-03 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $192.15 | $239K |
| 2024-12-27 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $193.62 | $240K |
| 2024-12-20 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $189.29 | $235K |
| 2024-12-13 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $203.06 | $252K |
| 2024-12-06 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $209.24 | $260K |
| 2024-11-29 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $216.01 | $268K |
| 2024-11-25 | Juchno Stacy M. (Officer) | Discretionary sale | 2,000 | $212.65 | $425K |
| 2024-11-22 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $205.98 | $256K |
| 2024-11-15 | DEMCHAK WILLIAM S (CEO) | Planned sale (10b5-1) | 1,242 | $208.12 | $258K |
| 2024-11-11 | Feldstein Andrew T (Director) | Discretionary sale | 3,443 | $210.09 | $723K |
| 2024-11-11 | Feldstein Andrew T (Director) | Discretionary sale | 12K | $210.09 | $2.5M |
| 2024-11-11 | Feldstein Andrew T (Director) | Discretionary sale | 14.5K | $210.09 | $3M |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.