What the executives and directors of Pinnacle West Capital actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| GULDNER JEFFREY B. Chairman, President and CEO | CEO | 184.4K | — | — |
| Geisler Theodore N Chairman, CEO and President | CEO | 74.3K | — | — |
| NORDSTROM BRUCE J | Director | 73.6K | — | — |
| Heflin Adam C | Other | 50.5K | — | — |
| Cooper Andrew D SVP & CFO | CFO | 37.9K | — | — |
| Smith Robert Edgar EVP, CLO, and CDO | Officer | 27.1K | — | — |
| Blankenship Elizabeth A VP, Controller and CAO | Officer | 13K | — | — |
| Sims Paula J | Director | 11K | — | — |
| FOX RICHARD P | Director | 10.6K | — | — |
| Easterly Donna M | Other | 10.2K | — | — |
| Esparza Jose Luis Jr | Other | 8,493 | — | — |
| Mountain Paul J VP, Finance and Planning | Officer | 7,887 | — | — |
| Baum Shirley A SVP and GC | Officer | 7,225 | — | — |
| Tetlow Jacob | Other | 6,675 | — | $1.3M |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-13 | Tetlow Jacob (Other) | Discretionary sale | 41 | $99.01 | $4K |
| 2026-05-13 | Tetlow Jacob (Other) | Discretionary sale | 6,526 | $99.00 | $646K |
| 2025-08-11 | Tetlow Jacob (Other) | Discretionary sale | 6,496 | $92.37 | $600K |
| 2025-05-06 | Mountain Paul J (Officer) | Discretionary sale | 592 | $93.97 | $56K |
| 2025-05-06 | Mountain Paul J (Officer) | Discretionary sale | 911 | $93.91 | $86K |
| 2025-03-03 | Tetlow Jacob (Other) | Discretionary sale | 678 | $93.44 | $63K |
| 2025-03-03 | Tetlow Jacob (Other) | Discretionary sale | 1,594 | $93.40 | $149K |
| 2024-11-13 | Tetlow Jacob (Other) | Discretionary sale | 9,474 | $90.80 | $860K |
| 2024-08-09 | Smith Robert Edgar (Officer) | Discretionary sale | 4,950 | $85.80 | $425K |
| 2024-08-08 | Mountain Paul J (Officer) | Discretionary sale | 2,700 | $85.28 | $230K |
| 2024-08-05 | Flanagan Susan T. (Director) | Open-market buy | 500 | $86.54 | $43K |
| 2023-12-08 | Smith Robert Edgar (Officer) | Discretionary sale | 1,610 | $75.95 | $122K |
| 2023-08-24 | Geisler Theodore N (Other) | Discretionary sale | 1 | $79.29 | $79 |
| 2023-08-24 | Geisler Theodore N (Other) | Discretionary sale | 6 | $79.80 | $479 |
| 2023-08-24 | Geisler Theodore N (Other) | Discretionary sale | 1,484 | $79.93 | $119K |
| 2022-12-06 | Lockwood Barbara D (Other) | Discretionary sale | 689 | $77.88 | $54K |
| 2022-05-17 | Lockwood Barbara D (Other) | Discretionary sale | 3,489 | $74.25 | $259K |
| 2021-11-09 | HATFIELD JAMES R (CEO) | Discretionary sale | 3,327 | $63.76 | $212K |
| 2021-10-12 | Geisler Theodore N (Other) | Discretionary sale | 247 | $67.58 | $17K |
| 2020-03-05 | NORDSTROM BRUCE J (Director) | Discretionary sale | 4,742 | $98.79 | $468K |
| 2020-02-26 | FROETSCHER DANIEL T (Other) | Discretionary sale | 2,500 | $98.18 | $245K |
| 2020-02-25 | HATFIELD JAMES R (Officer) | Discretionary sale | 2,295 | $100.51 | $231K |
| 2020-02-25 | HATFIELD JAMES R (Officer) | Discretionary sale | 6,899 | $99.91 | $689K |
| 2020-02-25 | HATFIELD JAMES R (Officer) | Discretionary sale | 10.8K | $98.72 | $1.1M |
| 2020-02-25 | Nickloy Lee R. (Officer) | Discretionary sale | 1,628 | $100.61 | $164K |
| 2019-11-13 | Lockwood Barbara D (Other) | Discretionary sale | 1,750 | $86.19 | $151K |
| 2019-05-13 | GALLAGHER MICHAEL L (Director) | Discretionary sale | 5,000 | $95.90 | $480K |
| 2019-05-03 | Cortese Denis A. (Director) | Discretionary sale | 3,014 | $94.12 | $284K |
| 2019-03-14 | Easterly Donna M (Other) | Discretionary sale | 2,358 | $95.67 | $226K |
| 2019-03-11 | NORDSTROM BRUCE J (Director) | Discretionary sale | 3,374 | $93.44 | $315K |
| 2019-03-08 | GULDNER JEFFREY B. (Officer) | Discretionary sale | 1,395 | $92.46 | $129K |
| 2019-02-28 | HATFIELD JAMES R (CFO) | Discretionary sale | 3,000 | $92.89 | $279K |
| 2019-02-27 | BRANDT DONALD E (CEO) | Discretionary sale | 30K | $92.85 | $2.8M |
| 2019-02-27 | Danner Denise R (Officer) | Discretionary sale | 3,278 | $92.88 | $304K |
| 2019-02-26 | Nickloy Lee R. (Officer) | Discretionary sale | 1,000 | $93.50 | $94K |
| 2018-12-13 | FROETSCHER DANIEL T (Other) | Discretionary sale | 2,558 | $92.20 | $236K |
| 2018-12-13 | BEMENT ROBERT S (Other) | Discretionary sale | 4,700 | $91.22 | $429K |
| 2018-11-27 | Danner Denise R (Officer) | Discretionary sale | 3,320 | $88.78 | $295K |
| 2018-11-14 | BRANDT DONALD E (CEO) | Discretionary sale | 300 | $89.17 | $27K |
| 2018-11-14 | BRANDT DONALD E (CEO) | Discretionary sale | 15.6K | $88.58 | $1.4M |
| 2018-09-09 | MUNRO KATHRYN L (Director) | Discretionary sale | 2,468 | $76.99 | $190K |
| 2018-05-29 | Schiavoni Mark A. (Other) | Discretionary sale | 9,534 | $79.02 | $753K |
| 2018-03-14 | HERBERGER ROY A JR (Director) | Discretionary sale | 2,126 | $76.25 | $162K |
| 2018-03-13 | HATFIELD JOHN S. (Other) | Discretionary sale | 2,145 | $76.14 | $163K |
| 2018-03-07 | MUNRO KATHRYN L (Director) | Discretionary sale | 2,666 | $75.36 | $201K |
| 2018-03-01 | BRANDT DONALD E (CEO) | Discretionary sale | 11.7K | $77.64 | $911K |
| 2018-03-01 | BRANDT DONALD E (CEO) | Discretionary sale | 27.4K | $77.05 | $2.1M |
| 2018-02-27 | HATFIELD JAMES R (CFO) | Discretionary sale | 15K | $79.99 | $1.2M |
| 2018-02-27 | Nickloy Lee R. (Officer) | Discretionary sale | 2,000 | $78.78 | $158K |
| 2018-01-19 | BRANDT DONALD E (CEO) | Discretionary sale | 24.2K | $79.21 | $1.9M |
| 2017-12-14 | Falck David P (Officer) | Discretionary sale | 4,500 | $89.07 | $401K |
| 2017-11-09 | GALLAGHER MICHAEL L (Director) | Discretionary sale | 2,012 | $89.37 | $180K |
| 2017-11-09 | BRANDT DONALD E (CEO) | Discretionary sale | 18.2K | $89.54 | $1.6M |
| 2017-08-25 | MUNRO KATHRYN L (Director) | Discretionary sale | 1,806 | $90.28 | $163K |
| 2017-08-24 | Falck David P (Officer) | Discretionary sale | 4,600 | $89.98 | $414K |
| 2017-08-23 | BRANDT DONALD E (CEO) | Discretionary sale | 35K | $89.57 | $3.1M |
| 2017-05-26 | FROETSCHER DANIEL T (Other) | Discretionary sale | 2,800 | $87.31 | $244K |
| 2017-05-16 | GOMEZ BARBARA M (Other) | Discretionary sale | 1,900 | $84.00 | $160K |
| 2017-05-15 | GALLAGHER MICHAEL L (Director) | Discretionary sale | 5,000 | $84.72 | $424K |
| 2017-05-11 | Cortese Denis A. (Director) | Discretionary sale | 1,776 | $83.85 | $149K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.