Prudential Financial insider activity
What the executives and directors of Prudential Financial actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$9.0M
net open-market flow, 12 m
3 open-market buys, 12 m
0%
of sale value on 10b5-1 plans, 12 m
216 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 81 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Aug 31, 2026 | Boyle Robert E | 468 |
| May 12, 2026 | CASELLAS GILBERT F | 1,765 |
| May 12, 2026 | POON CHRISTINE A | 1,765 |
| Apr 30, 2026 | Chappuis Jacques | 16K |
| Feb 28, 2026 | KAPPLER ANN M | 10K |
| Feb 28, 2026 | Lowrey Charles F | 49K |
| Feb 28, 2026 | Case Scott | 3,668 |
| Feb 28, 2026 | SCHMIDT TIMOTHY L | 7,064 |
| Feb 28, 2026 | SULLIVAN ANDREW F | 17K |
| Feb 28, 2026 | Frias Yanela | 5,409 |
| Feb 28, 2026 | Walia Vicki | 3,199 |
| Feb 28, 2026 | Boyle Robert E | 3,316 |
| Feb 28, 2026 | Waldeck George P Jr. | 7,240 |
| Feb 9, 2026 | KAPPLER ANN M | 25K |
| Feb 9, 2026 | Lowrey Charles F | 128K |
| Feb 9, 2026 | SCHMIDT TIMOTHY L | 14K |
| Feb 9, 2026 | SULLIVAN ANDREW F | 47K |
| Feb 9, 2026 | Feeney Caroline | 36K |
| Feb 9, 2026 | Frias Yanela | 5,757 |
| Feb 9, 2026 | Walia Vicki | 1,033 |
| Feb 9, 2026 | Boyle Robert E | 1,431 |
| Feb 9, 2026 | Waldeck George P Jr. | 15K |
| Jan 31, 2026 | Walia Vicki | 6,905 |
| Jan 12, 2026 | Feeney Caroline | 91K |
| Dec 11, 2025 | Feeney Caroline | 6,662 |
| Dec 5, 2025 | SCHMIDT TIMOTHY L | 100 |
| Aug 31, 2025 | Boyle Robert E | 466 |
| May 13, 2025 | CASELLAS GILBERT F | 1,321 |
| May 13, 2025 | POON CHRISTINE A | 1,321 |
| May 13, 2025 | SCOVANNER DOUGLAS A | 1,321 |
| Feb 28, 2025 | FALZON ROBERT | 36K |
| Feb 28, 2025 | KAPPLER ANN M | 9,302 |
| Feb 28, 2025 | Alziari Lucien | 9,093 |
| Feb 28, 2025 | Lowrey Charles F | 46K |
| Feb 28, 2025 | Axel Robert | 2,569 |
| Feb 28, 2025 | SCHMIDT TIMOTHY L | 6,899 |
| Feb 28, 2025 | SULLIVAN ANDREW F | 17K |
| Feb 28, 2025 | Feeney Caroline | 13K |
| Feb 28, 2025 | Frias Yanela | 2,962 |
| Feb 10, 2025 | FALZON ROBERT | 75K |
| Feb 10, 2025 | KAPPLER ANN M | 17K |
| Feb 10, 2025 | Alziari Lucien | 18K |
| Feb 10, 2025 | Lowrey Charles F | 96K |
| Feb 10, 2025 | Axel Robert | 4,546 |
| Feb 10, 2025 | SCHMIDT TIMOTHY L | 11K |
| Feb 10, 2025 | SULLIVAN ANDREW F | 32K |
| Feb 10, 2025 | Feeney Caroline | 18K |
| Feb 10, 2025 | Frias Yanela | 4,530 |
| Jan 7, 2025 | SCOVANNER DOUGLAS A | 3,518 |
| Nov 15, 2024 | SCHMIDT TIMOTHY L | 183 |
| Nov 7, 2024 | Lowrey Charles F | 177K |
| Nov 7, 2024 | SULLIVAN ANDREW F | 27K |
| Nov 6, 2024 | FALZON ROBERT | 55K |
| May 13, 2024 | FALZON ROBERT | 141K |
| May 9, 2024 | CASELLAS GILBERT F | 1,935 |
| May 9, 2024 | POON CHRISTINE A | 1,935 |
| May 9, 2024 | SCOVANNER DOUGLAS A | 1,935 |
| Feb 29, 2024 | KAPPLER ANN M | 16K |
| Feb 29, 2024 | FALZON ROBERT | 36K |
| Feb 29, 2024 | Alziari Lucien | 9,279 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Vested / exercised | 343K |
| Bought on market | 1,650 |
| Withheld for tax | 164K |
| Discretionary sales | 84K |
| Gifts | 100 |
| Kept | 97K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| FALZON ROBERT | 92K | 239K | 259.8 |
| Lowrey Charles F | 96K | 219K | 229 |
| Waldeck George P Jr. | 66K | 70K | 106 |
Who holds what
the 14 largest holdings of 23| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| FALZON ROBERT EVP and Vice Chairman Last trade Nov 6, 2024 | Officer | 246K | – | – | Nov 6, 2024 | |
| Lowrey Charles F Executive Vice President Last trade Nov 10, 2025 | Officer | 215K | – | $5.2M | net selling over the year: 0 months buying, 1 month selling | Nov 10, 2025 |
| Feeney Caroline Executive Vice President Last trade Dec 11, 2025 | Officer | 77K | – | $762K | net selling over the year: 0 months buying, 1 month selling | Dec 11, 2025 |
| Waldeck George P Jr. Executive Vice President | Officer | 68K | – | – | – | |
| Alziari Lucien Executive Vice President | Officer | 53K | – | – | – | |
| SULLIVAN ANDREW F Chief Executive Officer Last trade Mar 12, 2025 | CEO | 48K | – | – | Mar 12, 2025 | |
| SCOVANNER DOUGLAS A Last trade Feb 16, 2016 | Director | 26K | – | – | Feb 16, 2016 | |
| TANJI KENNETH EVP and CFO Last trade Feb 23, 2024 | CFO | 23K | – | – | Feb 23, 2024 | |
| GOODMAN STACEY Executive Vice President Last trade Dec 4, 2020 | Officer | 22K | – | – | Dec 4, 2020 | |
| Frias Yanela EVP and CFO | CFO | 21K | – | – | – | |
| SCHMIDT TIMOTHY L Senior Vice President Last trade Dec 2, 2025 | Officer | 19K | – | $862K | net selling over the year: 0 months buying, 1 month selling | Dec 2, 2025 |
| KAPPLER ANN M EVP and General Counsel Last trade Aug 14, 2026 | Officer | 14K | – | $2.4M | net selling over the year: 0 months buying, 2 months selling | Aug 14, 2026 |
| POON CHRISTINE A Last trade May 14, 2008 | Director | 13K | – | – | May 14, 2008 | |
| Axel Robert SVP and Controller Last trade Mar 12, 2024 | Officer | 11K | – | – | Mar 12, 2024 |
Open-market trade log
the 60 most recent of 749| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Aug 14, 2026 | KAPPLER ANN M (Officer) 7,652 shares $125.01 +0.0% since trade filed Aug 18, 2026 | Discretionary sale | 7,652 | $125.01 | $957K | +0.0% | Aug 18, 2026 |
| May 14, 2026 | KAPPLER ANN M (Officer) 14K shares $103.25 +21.1% since trade filed May 18, 2026 | Discretionary sale | 14K | $103.25 | $1.4M | +21.1% | May 18, 2026 |
| Feb 17, 2026 | Stoddard Thomas D (Director) 250 shares $102.97 +21.4% since trade filed Feb 18, 2026 | Open-market buy | 250 | $102.97 | $26K | +21.4% | Feb 18, 2026 |
| Feb 11, 2026 | Wolk Joseph J (Director) 400 shares $105.32 +18.7% since trade filed Feb 12, 2026 | Open-market buy | 400 | $105.32 | $42K | +18.7% | Feb 12, 2026 |
| Feb 6, 2026 | Chappuis Jacques (Officer) 1,000 shares $100.97 +23.8% since trade filed Feb 9, 2026 | Open-market buy | 1,000 | $100.97 | $101K | +23.8% | Feb 9, 2026 |
| Dec 11, 2025 | Feeney Caroline (Officer) 384 shares $116.28 +7.5% since trade filed Dec 15, 2025 | Discretionary sale | 384 | $116.28 | $45K | +7.5% | Dec 15, 2025 |
| Dec 11, 2025 | Feeney Caroline (Officer) 1,201 shares $116.28 +7.5% since trade filed Dec 15, 2025 | Discretionary sale | 1,201 | $116.28 | $140K | +7.5% | Dec 15, 2025 |
| Dec 11, 2025 | Feeney Caroline (Officer) 2,096 shares $116.28 +7.5% since trade filed Dec 15, 2025 | Discretionary sale | 2,096 | $116.28 | $244K | +7.5% | Dec 15, 2025 |
| Dec 11, 2025 | Feeney Caroline (Officer) 2,874 shares $116.28 +7.5% since trade filed Dec 15, 2025 | Discretionary sale | 2,874 | $116.28 | $334K | +7.5% | Dec 15, 2025 |
| Dec 2, 2025 | SCHMIDT TIMOTHY L (Officer) 8,000 shares $107.69 +16.1% since trade filed Dec 2, 2025 | Discretionary sale | 8,000 | $107.69 | $862K | +16.1% | Dec 2, 2025 |
| Nov 10, 2025 | Lowrey Charles F (Officer) 48K shares $107.39 +16.4% since trade filed Nov 12, 2025 | Discretionary sale | 48K | $107.39 | $5.2M | +16.4% | Nov 12, 2025 |
| Aug 29, 2025 | KAPPLER ANN M (Officer) 4,000 shares $109.65 +14.0% since trade filed Sep 3, 2025 | Discretionary sale | 4,000 | $109.65 | $439K | +14.0% | Sep 3, 2025 |
| Mar 12, 2025 | SULLIVAN ANDREW F (Officer) 6,000 shares $105.98 +18.0% since trade filed Mar 14, 2025 | Discretionary sale | 6,000 | $105.98 | $636K | +18.0% | Mar 14, 2025 |
| Feb 20, 2025 | Di Sibio Carmine (Director) 200 shares $111.04 +12.6% since trade filed Feb 24, 2025 | Open-market buy | 200 | $111.04 | $22K | +12.6% | Feb 24, 2025 |
| Feb 7, 2025 | TODMAN MICHAEL (Director) 2,950 shares $112.98 +10.7% since trade filed Feb 11, 2025 | Discretionary sale | 2,950 | $112.98 | $333K | +10.7% | Feb 11, 2025 |
| Dec 12, 2024 | Feeney Caroline (Officer) 111 shares $120.31 +3.9% since trade filed Mar 21, 2025 late | Open-market buy | 111 | $120.31 | $13K | +3.9% | Mar 21, 2025 late |
| Nov 7, 2024 | Lowrey Charles F (CEO) 24K shares $126.09 −0.9% since trade filed Nov 8, 2024 | Discretionary sale | 24K | $126.09 | $3.1M | −0.9% | Nov 8, 2024 |
| Nov 7, 2024 | Lowrey Charles F (CEO) 72K shares $123.99 +0.8% since trade filed Nov 8, 2024 | Discretionary sale | 72K | $123.99 | $8.9M | +0.8% | Nov 8, 2024 |
| Nov 7, 2024 | SULLIVAN ANDREW F (Officer) 2,817 shares $124.68 +0.3% since trade filed Nov 12, 2024 | Discretionary sale | 2,817 | $124.68 | $351K | +0.3% | Nov 12, 2024 |
| Nov 7, 2024 | SULLIVAN ANDREW F (Officer) 23K shares $124.03 +0.8% since trade filed Nov 12, 2024 | Discretionary sale | 23K | $124.03 | $2.8M | +0.8% | Nov 12, 2024 |
| Nov 6, 2024 | FALZON ROBERT (Officer) 25K shares $128.26 −2.5% since trade filed Nov 8, 2024 | Discretionary sale | 25K | $128.26 | $3.2M | −2.5% | Nov 8, 2024 |
| Nov 6, 2024 | FALZON ROBERT (Officer) 28K shares $128.26 −2.5% since trade filed Nov 8, 2024 | Discretionary sale | 28K | $128.26 | $3.6M | −2.5% | Nov 8, 2024 |
| Nov 6, 2024 | Lowrey Charles F (CEO) 34K shares $128.55 −2.8% since trade filed Nov 8, 2024 | Discretionary sale | 34K | $128.55 | $4.3M | −2.8% | Nov 8, 2024 |
| Nov 6, 2024 | Lowrey Charles F (CEO) 56K shares $127.95 −2.3% since trade filed Nov 8, 2024 | Discretionary sale | 56K | $127.95 | $7.2M | −2.3% | Nov 8, 2024 |
| Sep 12, 2024 | Feeney Caroline (Officer) 129 shares $113.01 +10.6% since trade filed Mar 21, 2025 late | Open-market buy | 129 | $113.01 | $15K | +10.6% | Mar 21, 2025 late |
| Sep 3, 2024 | Feeney Caroline (Officer) 1,110 shares $119.97 +4.2% since trade filed Sep 5, 2024 | Discretionary sale | 1,110 | $119.97 | $133K | +4.2% | Sep 5, 2024 |
| Aug 21, 2024 | KAPPLER ANN M (Officer) 2,839 shares $113.43 +10.2% since trade filed Aug 22, 2024 | Discretionary sale | 2,839 | $113.43 | $322K | +10.2% | Aug 22, 2024 |
| Jun 13, 2024 | Feeney Caroline (Officer) 125 shares $115.90 +7.9% since trade filed Mar 21, 2025 late | Open-market buy | 125 | $115.90 | $14K | +7.9% | Mar 21, 2025 late |
| May 13, 2024 | FALZON ROBERT (Officer) 61K shares $118.57 +5.4% since trade filed May 15, 2024 | Discretionary sale | 61K | $118.57 | $7.2M | +5.4% | May 15, 2024 |
| May 13, 2024 | FALZON ROBERT (Officer) 69K shares $118.57 +5.4% since trade filed May 15, 2024 | Discretionary sale | 69K | $118.57 | $8.2M | +5.4% | May 15, 2024 |
| May 8, 2024 | SCHMIDT TIMOTHY L (Officer) 5,189 shares $116.58 +7.2% since trade filed May 9, 2024 | Discretionary sale | 5,189 | $116.58 | $605K | +7.2% | May 9, 2024 |
| Mar 12, 2024 | Axel Robert (Officer) 1,116 shares $111.87 +11.8% since trade filed Mar 14, 2024 | Discretionary sale | 1,116 | $111.87 | $125K | +11.8% | Mar 14, 2024 |
| Mar 12, 2024 | Axel Robert (Officer) 5,320 shares $111.86 +11.8% since trade filed Mar 14, 2024 | Discretionary sale | 5,320 | $111.86 | $595K | +11.8% | Mar 14, 2024 |
| Mar 12, 2024 | SULLIVAN ANDREW F (Officer) 667 shares $111.57 +12.1% since trade filed Mar 14, 2024 | Discretionary sale | 667 | $111.57 | $74K | +12.1% | Mar 14, 2024 |
| Mar 12, 2024 | SULLIVAN ANDREW F (Officer) 7,018 shares $111.57 +12.1% since trade filed Mar 14, 2024 | Discretionary sale | 7,018 | $111.57 | $783K | +12.1% | Mar 14, 2024 |
| Mar 11, 2024 | KAPPLER ANN M (Officer) 10K shares $110.42 +13.2% since trade filed Mar 13, 2024 | Discretionary sale | 10K | $110.42 | $1.1M | +13.2% | Mar 13, 2024 |
| Mar 11, 2024 | Feeney Caroline (Officer) 11K shares $110.53 +13.1% since trade filed Mar 13, 2024 | Discretionary sale | 11K | $110.53 | $1.2M | +13.1% | Mar 13, 2024 |
| Feb 29, 2024 | SCHMIDT TIMOTHY L (Officer) 227 shares $108.20 +15.5% since trade filed Mar 1, 2024 | Discretionary sale | 227 | $108.20 | $25K | +15.5% | Mar 1, 2024 |
| Feb 29, 2024 | SCHMIDT TIMOTHY L (Officer) 7,685 shares $108.13 +15.6% since trade filed Mar 1, 2024 | Discretionary sale | 7,685 | $108.13 | $831K | +15.6% | Mar 1, 2024 |
| Feb 28, 2024 | KAPPLER ANN M (Officer) 7,222 shares $108.39 +15.3% since trade filed Mar 1, 2024 | Discretionary sale | 7,222 | $108.39 | $783K | +15.3% | Mar 1, 2024 |
| Feb 23, 2024 | TANJI KENNETH (CFO) 2,632 shares $108.82 +14.9% since trade filed Feb 27, 2024 | Discretionary sale | 2,632 | $108.82 | $286K | +14.9% | Feb 27, 2024 |
| Feb 23, 2024 | TANJI KENNETH (CFO) 6,028 shares $109.33 +14.3% since trade filed Feb 27, 2024 | Discretionary sale | 6,028 | $109.33 | $659K | +14.3% | Feb 27, 2024 |
| Feb 23, 2024 | TANJI KENNETH (CFO) 36K shares $108.69 +15.0% since trade filed Feb 27, 2024 | Discretionary sale | 36K | $108.69 | $3.9M | +15.0% | Feb 27, 2024 |
| Feb 23, 2024 | SULLIVAN ANDREW F (Officer) 640 shares $109.18 +14.5% since trade filed Feb 27, 2024 | Discretionary sale | 640 | $109.18 | $70K | +14.5% | Feb 27, 2024 |
| Feb 23, 2024 | SULLIVAN ANDREW F (Officer) 18K shares $109.07 +14.6% since trade filed Feb 27, 2024 | Discretionary sale | 18K | $109.07 | $1.9M | +14.6% | Feb 27, 2024 |
| Feb 23, 2024 | Feeney Caroline (Officer) 13K shares $108.46 +15.3% since trade filed Feb 27, 2024 | Discretionary sale | 13K | $108.46 | $1.4M | +15.3% | Feb 27, 2024 |
| Dec 14, 2023 | TANJI KENNETH (CFO) 23K shares $105.14 +18.9% since trade filed Dec 18, 2023 | Discretionary sale | 23K | $105.14 | $2.4M | +18.9% | Dec 18, 2023 |
| Nov 16, 2023 | SCHMIDT TIMOTHY L (Officer) 8,281 shares $94.49 +32.3% since trade filed Nov 20, 2023 | Discretionary sale | 8,281 | $94.49 | $782K | +32.3% | Nov 20, 2023 |
| Mar 3, 2023 | SULLIVAN ANDREW F (Officer) 4,126 shares $99.20 +26.0% since trade filed Mar 6, 2023 | Discretionary sale | 4,126 | $99.20 | $409K | +26.0% | Mar 6, 2023 |
| Feb 17, 2023 | SULLIVAN ANDREW F (Officer) 11K shares $100.95 +23.8% since trade filed Feb 22, 2023 | Discretionary sale | 11K | $100.95 | $1.2M | +23.8% | Feb 22, 2023 |
| Dec 14, 2022 | SCHMIDT TIMOTHY L (Officer) 2,000 shares $103.55 +20.7% since trade filed Dec 16, 2022 | Discretionary sale | 2,000 | $103.55 | $207K | +20.7% | Dec 16, 2022 |
| Nov 22, 2022 | KAPPLER ANN M (Officer) 223 shares $108.65 +15.1% since trade filed Nov 23, 2022 | Discretionary sale | 223 | $108.65 | $24K | +15.1% | Nov 23, 2022 |
| Nov 22, 2022 | KAPPLER ANN M (Officer) 1,516 shares $108.65 +15.1% since trade filed Nov 23, 2022 | Discretionary sale | 1,516 | $108.65 | $165K | +15.1% | Nov 23, 2022 |
| Nov 22, 2022 | KAPPLER ANN M (Officer) 1,870 shares $108.60 +15.1% since trade filed Nov 23, 2022 | Discretionary sale | 1,870 | $108.60 | $203K | +15.1% | Nov 23, 2022 |
| Nov 15, 2022 | Axel Robert (Officer) 456 shares $109.13 +14.6% since trade filed Nov 17, 2022 | Discretionary sale | 456 | $109.13 | $50K | +14.6% | Nov 17, 2022 |
| Nov 15, 2022 | Axel Robert (Officer) 1,458 shares $109.13 +14.6% since trade filed Nov 17, 2022 | Discretionary sale | 1,458 | $109.13 | $159K | +14.6% | Nov 17, 2022 |
| Nov 15, 2022 | Axel Robert (Officer) 3,364 shares $109.13 +14.6% since trade filed Nov 17, 2022 | Discretionary sale | 3,364 | $109.13 | $367K | +14.6% | Nov 17, 2022 |
| Nov 15, 2022 | Axel Robert (Officer) 6,300 shares $109.01 +14.7% since trade filed Nov 17, 2022 | Discretionary sale | 6,300 | $109.01 | $687K | +14.7% | Nov 17, 2022 |
| Nov 1, 2022 | SULLIVAN ANDREW F (Officer) 1,317 shares $105.99 +18.0% since trade filed Nov 2, 2022 | Discretionary sale | 1,317 | $105.99 | $140K | +18.0% | Nov 2, 2022 |
| Mar 4, 2022 | SULLIVAN ANDREW F (Officer) 825 shares $106.29 +17.6% since trade filed Mar 7, 2022 | Discretionary sale | 825 | $106.29 | $88K | +17.6% | Mar 7, 2022 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
278 Forms 4, 3 years
2 filed late
0 amendments
3.9 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.