What the executives and directors of Prudential Financial actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| FALZON ROBERT EVP and Vice Chairman | Officer | 246.4K | — | — |
| Lowrey Charles F Executive Vice President | Officer | 214.7K | — | $5.2M |
| Feeney Caroline Executive Vice President | Officer | 77.2K | — | $762K |
| Waldeck George P Jr. Executive Vice President | Officer | 67.7K | — | — |
| Alziari Lucien Executive Vice President | Officer | 52.6K | — | — |
| SULLIVAN ANDREW F Chief Executive Officer | CEO | 48.2K | — | — |
| SCOVANNER DOUGLAS A | Director | 26.3K | — | — |
| TANJI KENNETH EVP and CFO | CFO | 22.9K | — | — |
| KAPPLER ANN M EVP and General Counsel | Officer | 22.1K | — | $1.8M |
| GOODMAN STACEY Executive Vice President | Officer | 21.6K | — | — |
| Frias Yanela EVP and CFO | CFO | 20.9K | — | — |
| SCHMIDT TIMOTHY L Senior Vice President | Officer | 19.5K | — | $862K |
| POON CHRISTINE A | Director | 13.3K | — | — |
| Axel Robert SVP and Controller | Officer | 10.5K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-14 | KAPPLER ANN M (Officer) | Discretionary sale | 13.6K | $103.25 | $1.4M |
| 2026-02-17 | Stoddard Thomas D (Director) | Open-market buy | 250 | $102.97 | $26K |
| 2026-02-11 | Wolk Joseph J (Director) | Open-market buy | 400 | $105.32 | $42K |
| 2026-02-06 | Chappuis Jacques (Officer) | Open-market buy | 1,000 | $100.97 | $101K |
| 2025-12-11 | Feeney Caroline (Officer) | Discretionary sale | 384 | $116.28 | $45K |
| 2025-12-11 | Feeney Caroline (Officer) | Discretionary sale | 1,201 | $116.28 | $140K |
| 2025-12-11 | Feeney Caroline (Officer) | Discretionary sale | 2,096 | $116.28 | $244K |
| 2025-12-11 | Feeney Caroline (Officer) | Discretionary sale | 2,874 | $116.28 | $334K |
| 2025-12-02 | SCHMIDT TIMOTHY L (Officer) | Discretionary sale | 8,000 | $107.69 | $862K |
| 2025-11-10 | Lowrey Charles F (Officer) | Discretionary sale | 48.2K | $107.39 | $5.2M |
| 2025-08-29 | KAPPLER ANN M (Officer) | Discretionary sale | 4,000 | $109.65 | $439K |
| 2025-03-12 | SULLIVAN ANDREW F (Officer) | Discretionary sale | 6,000 | $105.98 | $636K |
| 2025-02-20 | Di Sibio Carmine (Director) | Open-market buy | 200 | $111.04 | $22K |
| 2025-02-07 | TODMAN MICHAEL (Director) | Discretionary sale | 2,950 | $112.98 | $333K |
| 2024-12-12 | Feeney Caroline (Officer) | Open-market buy | 111 | $120.31 | $13K |
| 2024-11-07 | Lowrey Charles F (CEO) | Discretionary sale | 24.3K | $126.09 | $3.1M |
| 2024-11-07 | Lowrey Charles F (CEO) | Discretionary sale | 71.5K | $123.99 | $8.9M |
| 2024-11-07 | SULLIVAN ANDREW F (Officer) | Discretionary sale | 2,817 | $124.68 | $351K |
| 2024-11-07 | SULLIVAN ANDREW F (Officer) | Discretionary sale | 22.9K | $124.03 | $2.8M |
| 2024-11-06 | FALZON ROBERT (Officer) | Discretionary sale | 24.6K | $128.26 | $3.2M |
| 2024-11-06 | FALZON ROBERT (Officer) | Discretionary sale | 28.2K | $128.26 | $3.6M |
| 2024-11-06 | Lowrey Charles F (CEO) | Discretionary sale | 33.7K | $128.55 | $4.3M |
| 2024-11-06 | Lowrey Charles F (CEO) | Discretionary sale | 56.1K | $127.95 | $7.2M |
| 2024-09-12 | Feeney Caroline (Officer) | Open-market buy | 129 | $113.01 | $15K |
| 2024-09-03 | Feeney Caroline (Officer) | Discretionary sale | 1,110 | $119.97 | $133K |
| 2024-08-21 | KAPPLER ANN M (Officer) | Discretionary sale | 2,839 | $113.43 | $322K |
| 2024-06-13 | Feeney Caroline (Officer) | Open-market buy | 125 | $115.90 | $14K |
| 2024-05-13 | FALZON ROBERT (Officer) | Discretionary sale | 61K | $118.57 | $7.2M |
| 2024-05-13 | FALZON ROBERT (Officer) | Discretionary sale | 69.1K | $118.57 | $8.2M |
| 2024-05-08 | SCHMIDT TIMOTHY L (Officer) | Discretionary sale | 5,189 | $116.58 | $605K |
| 2024-03-12 | Axel Robert (Officer) | Discretionary sale | 1,116 | $111.87 | $125K |
| 2024-03-12 | Axel Robert (Officer) | Discretionary sale | 5,320 | $111.86 | $595K |
| 2024-03-12 | SULLIVAN ANDREW F (Officer) | Discretionary sale | 667 | $111.57 | $74K |
| 2024-03-12 | SULLIVAN ANDREW F (Officer) | Discretionary sale | 7,018 | $111.57 | $783K |
| 2024-03-11 | KAPPLER ANN M (Officer) | Discretionary sale | 10.1K | $110.42 | $1.1M |
| 2024-03-11 | Feeney Caroline (Officer) | Discretionary sale | 11.2K | $110.53 | $1.2M |
| 2024-02-29 | SCHMIDT TIMOTHY L (Officer) | Discretionary sale | 227 | $108.20 | $25K |
| 2024-02-29 | SCHMIDT TIMOTHY L (Officer) | Discretionary sale | 7,685 | $108.13 | $831K |
| 2024-02-28 | KAPPLER ANN M (Officer) | Discretionary sale | 7,222 | $108.39 | $783K |
| 2024-02-23 | TANJI KENNETH (CFO) | Discretionary sale | 2,632 | $108.82 | $286K |
| 2024-02-23 | TANJI KENNETH (CFO) | Discretionary sale | 6,028 | $109.33 | $659K |
| 2024-02-23 | TANJI KENNETH (CFO) | Discretionary sale | 36.1K | $108.69 | $3.9M |
| 2024-02-23 | SULLIVAN ANDREW F (Officer) | Discretionary sale | 640 | $109.18 | $70K |
| 2024-02-23 | SULLIVAN ANDREW F (Officer) | Discretionary sale | 17.6K | $109.07 | $1.9M |
| 2024-02-23 | Feeney Caroline (Officer) | Discretionary sale | 12.9K | $108.46 | $1.4M |
| 2023-12-14 | TANJI KENNETH (CFO) | Discretionary sale | 23.1K | $105.14 | $2.4M |
| 2023-11-16 | SCHMIDT TIMOTHY L (Officer) | Discretionary sale | 8,281 | $94.49 | $782K |
| 2023-03-03 | SULLIVAN ANDREW F (Officer) | Discretionary sale | 4,126 | $99.20 | $409K |
| 2023-02-17 | SULLIVAN ANDREW F (Officer) | Discretionary sale | 11.4K | $100.95 | $1.2M |
| 2022-12-14 | SCHMIDT TIMOTHY L (Officer) | Discretionary sale | 2,000 | $103.55 | $207K |
| 2022-11-22 | KAPPLER ANN M (Officer) | Discretionary sale | 223 | $108.65 | $24K |
| 2022-11-22 | KAPPLER ANN M (Officer) | Discretionary sale | 1,516 | $108.65 | $165K |
| 2022-11-22 | KAPPLER ANN M (Officer) | Discretionary sale | 1,870 | $108.60 | $203K |
| 2022-11-15 | Axel Robert (Officer) | Discretionary sale | 456 | $109.13 | $50K |
| 2022-11-15 | Axel Robert (Officer) | Discretionary sale | 1,458 | $109.13 | $159K |
| 2022-11-15 | Axel Robert (Officer) | Discretionary sale | 3,364 | $109.13 | $367K |
| 2022-11-15 | Axel Robert (Officer) | Discretionary sale | 6,300 | $109.01 | $687K |
| 2022-11-01 | SULLIVAN ANDREW F (Officer) | Discretionary sale | 1,317 | $105.99 | $140K |
| 2022-03-04 | SULLIVAN ANDREW F (Officer) | Discretionary sale | 825 | $106.29 | $88K |
| 2022-03-04 | SULLIVAN ANDREW F (Officer) | Discretionary sale | 1,406 | $106.28 | $149K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.