Reddit insider activity
What the executives and directors of Reddit actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$166M
net open-market flow, 12 m
4 open-market buys, 12 m
99.5%
of sale value on 10b5-1 plans, 12 m
231 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 153 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Oct 14, 2026 | Wong Jennifer L. | 60K |
| Oct 13, 2026 | Huffman Steve Ladd | 17K |
| Oct 5, 2026 | FILIKRUSHEL PATRICIA | 122 |
| Oct 5, 2026 | Habiger David C | 284 |
| Oct 5, 2026 | FARRELL SARAH E | 126 |
| Oct 5, 2026 | Seibel Michael | 103 |
| Oct 5, 2026 | Newhouse Steven O | 115 |
| Oct 5, 2026 | Gale Mary Porter | 107 |
| Sep 29, 2026 | Huffman Steve Ladd | 17K |
| Sep 15, 2026 | Huffman Steve Ladd | 17K |
| Sep 14, 2026 | Wong Jennifer L. | 60K |
| Aug 31, 2026 | Huffman Steve Ladd | 18K |
| Aug 20, 2026 | Wong Jennifer L. | 38K |
| Aug 20, 2026 | Vollero Andrew | 10K |
| Aug 20, 2026 | Huffman Steve Ladd | 40K |
| Aug 20, 2026 | Lee Benjamin Seong | 3,887 |
| Aug 20, 2026 | Reynolds Michelle Marie | 1,265 |
| Mar 23, 2026 | Slowe Christopher Brian | 12K |
| Mar 18, 2026 | Wong Jennifer L. | 34K |
| Mar 13, 2026 | Huffman Steve Ladd | 18K |
| Mar 10, 2026 | Slowe Christopher Brian | 297K |
| Feb 27, 2026 | Huffman Steve Ladd | 18K |
| Feb 23, 2026 | Slowe Christopher Brian | 10K |
| Feb 20, 2026 | Wong Jennifer L. | 38K |
| Feb 20, 2026 | Vollero Andrew | 31K |
| Feb 20, 2026 | Huffman Steve Ladd | 40K |
| Feb 20, 2026 | Slowe Christopher Brian | 48K |
| Feb 20, 2026 | Lee Benjamin Seong | 35K |
| Feb 20, 2026 | Reynolds Michelle Marie | 13K |
| Feb 13, 2026 | Huffman Steve Ladd | 18K |
| Feb 12, 2026 | Sauerberg Robert A. | 10K |
| Jan 30, 2026 | Huffman Steve Ladd | 18K |
| Jan 15, 2026 | Huffman Steve Ladd | 18K |
| Jan 9, 2026 | Lee Benjamin Seong | 31K |
| Jan 5, 2026 | FILIKRUSHEL PATRICIA | 93 |
| Jan 5, 2026 | Habiger David C | 217 |
| Jan 5, 2026 | FARRELL SARAH E | 95 |
| Jan 5, 2026 | Seibel Michael | 78 |
| Jan 5, 2026 | Newhouse Steven O | 87 |
| Jan 5, 2026 | Gale Mary Porter | 81 |
| Dec 31, 2025 | Huffman Steve Ladd | 18K |
| Dec 19, 2025 | Wong Jennifer L. | 39K |
| Dec 18, 2025 | Lee Benjamin Seong | 69K |
| Dec 15, 2025 | Huffman Steve Ladd | 18K |
| Dec 12, 2025 | Reynolds Michelle Marie | 800 |
| Nov 28, 2025 | Huffman Steve Ladd | 18K |
| Nov 20, 2025 | Wong Jennifer L. | 38K |
| Nov 20, 2025 | Vollero Andrew | 20K |
| Nov 20, 2025 | Huffman Steve Ladd | 40K |
| Nov 20, 2025 | Slowe Christopher Brian | 15K |
| Nov 20, 2025 | Lee Benjamin Seong | 9,405 |
| Nov 20, 2025 | Reynolds Michelle Marie | 3,066 |
| Nov 14, 2025 | Huffman Steve Ladd | 26K |
| Nov 10, 2025 | Wong Jennifer L. | 9,900 |
| Nov 4, 2025 | Huffman Steve Ladd | 18K |
| Oct 23, 2025 | Wong Jennifer L. | 31K |
| Oct 15, 2025 | Huffman Steve Ladd | 18K |
| Oct 5, 2025 | Seibel Michael | 4,379 |
| Oct 5, 2025 | FILIKRUSHEL PATRICIA | 94 |
| Oct 5, 2025 | Habiger David C | 218 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 528K |
| Granted | 97K |
| Vested / exercised | 741K |
| Bought on market | 61K |
| Withheld for tax | 330K |
| Planned sales (10b5-1) | 921K |
| Discretionary sales | 5,128 |
| Gifts | 171K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Wong Jennifer L. | 2.1M | 1.0M | 49.2 |
| Huffman Steve Ladd | 1.2M | 0 | 0 |
| Vollero Andrew | 753K | 234K | 31 |
Who holds what
the 14 largest holdings of 17| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Tencent Holdings Ltd | Other | 8.3M | – | – | – | |
| Tencent Cloud Europe B.V. Last trade Nov 19, 2024 | Other | 8.3M | – | – | Nov 19, 2024 | |
| Wong Jennifer L. Chief Operating Officer Last trade Oct 14, 2026 | COO | 1.1M | – | $68M | net selling over the year: 0 months buying, 7 months selling | Oct 14, 2026 |
| Huffman Steve Ladd CEO & President Last trade Oct 13, 2026 | CEO | 354K | – | $45M | net selling over the year: 0 months buying, 9 months selling | Oct 13, 2026 |
| Vollero Andrew Chief Financial Officer Last trade Jan 13, 2026 | CFO | 234K | – | $3.3M | net selling over the year: 0 months buying, 1 month selling | Jan 13, 2026 |
| Slowe Christopher Brian Chief Technology Officer Last trade Mar 23, 2026 | Officer | 203K | – | $28M | net selling over the year: 0 months buying, 5 months selling | Mar 23, 2026 |
| Lee Benjamin Seong Chief Legal Officer Last trade Feb 23, 2026 | Officer | 72K | – | $27M | net selling over the year: 0 months buying, 4 months selling | Feb 23, 2026 |
| FARRELL SARAH E Last trade Mar 13, 2026 | Director | 71K | $8.9M | – | net buying over the year: 2 months buying, 0 months selling | Mar 13, 2026 |
| Habiger David C Last trade Mar 13, 2025 | Director | 38K | – | – | Mar 13, 2025 | |
| FILIKRUSHEL PATRICIA | Director | 32K | – | – | – | |
| Gale Mary Porter Last trade Feb 21, 2025 | Director | 31K | – | – | Feb 21, 2025 | |
| Newhouse Steven O | Director | 29K | – | – | – | |
| Sauerberg Robert A. Last trade Aug 25, 2026 | Director | 29K | – | $820K | net selling over the year: 0 months buying, 1 month selling | Aug 25, 2026 |
| ADVANCE PUBLICATIONS, INC | Director | 16K | – | – | – |
Open-market trade log
the 60 most recent of 1,156| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Oct 14, 2026 | Wong Jennifer L. (COO) 1,361 shares $155.91 +0.0% since trade filed Oct 16, 2026 | Planned sale (10b5-1) | 1,361 | $155.91 | $212K | +0.0% | Oct 16, 2026 |
| Oct 14, 2026 | Wong Jennifer L. (COO) 1,639 shares $154.88 +0.7% since trade filed Oct 16, 2026 | Planned sale (10b5-1) | 1,639 | $154.88 | $254K | +0.7% | Oct 16, 2026 |
| Oct 14, 2026 | Wong Jennifer L. (COO) 2,100 shares $154.03 +1.2% since trade filed Oct 16, 2026 | Planned sale (10b5-1) | 2,100 | $154.03 | $323K | +1.2% | Oct 16, 2026 |
| Oct 14, 2026 | Wong Jennifer L. (COO) 5,495 shares $152.14 +2.5% since trade filed Oct 16, 2026 | Planned sale (10b5-1) | 5,495 | $152.14 | $836K | +2.5% | Oct 16, 2026 |
| Oct 14, 2026 | Wong Jennifer L. (COO) 5,701 shares $152.82 +2.0% since trade filed Oct 16, 2026 | Planned sale (10b5-1) | 5,701 | $152.82 | $871K | +2.0% | Oct 16, 2026 |
| Oct 14, 2026 | Wong Jennifer L. (COO) 6,399 shares $150.08 +3.9% since trade filed Oct 16, 2026 | Planned sale (10b5-1) | 6,399 | $150.08 | $960K | +3.9% | Oct 16, 2026 |
| Oct 14, 2026 | Wong Jennifer L. (COO) 11K shares $150.87 +3.3% since trade filed Oct 16, 2026 | Planned sale (10b5-1) | 11K | $150.87 | $1.7M | +3.3% | Oct 16, 2026 |
| Oct 14, 2026 | Wong Jennifer L. (COO) 26K shares $148.86 +4.7% since trade filed Oct 16, 2026 | Planned sale (10b5-1) | 26K | $148.86 | $3.9M | +4.7% | Oct 16, 2026 |
| Oct 13, 2026 | Huffman Steve Ladd (CEO) 500 shares $163.72 −4.8% since trade filed Oct 15, 2026 | Planned sale (10b5-1) | 500 | $163.72 | $82K | −4.8% | Oct 15, 2026 |
| Oct 13, 2026 | Huffman Steve Ladd (CEO) 700 shares $162.80 −4.2% since trade filed Oct 15, 2026 | Planned sale (10b5-1) | 700 | $162.80 | $114K | −4.2% | Oct 15, 2026 |
| Oct 13, 2026 | Huffman Steve Ladd (CEO) 1,200 shares $159.76 −2.4% since trade filed Oct 15, 2026 | Planned sale (10b5-1) | 1,200 | $159.76 | $192K | −2.4% | Oct 15, 2026 |
| Oct 13, 2026 | Huffman Steve Ladd (CEO) 1,300 shares $156.47 −0.4% since trade filed Oct 15, 2026 | Planned sale (10b5-1) | 1,300 | $156.47 | $203K | −0.4% | Oct 15, 2026 |
| Oct 13, 2026 | Huffman Steve Ladd (CEO) 1,700 shares $161.98 −3.8% since trade filed Oct 15, 2026 | Planned sale (10b5-1) | 1,700 | $161.98 | $275K | −3.8% | Oct 15, 2026 |
| Oct 13, 2026 | Huffman Steve Ladd (CEO) 1,800 shares $160.95 −3.1% since trade filed Oct 15, 2026 | Planned sale (10b5-1) | 1,800 | $160.95 | $290K | −3.1% | Oct 15, 2026 |
| Oct 13, 2026 | Huffman Steve Ladd (CEO) 2,500 shares $158.84 −1.8% since trade filed Oct 15, 2026 | Planned sale (10b5-1) | 2,500 | $158.84 | $397K | −1.8% | Oct 15, 2026 |
| Oct 13, 2026 | Huffman Steve Ladd (CEO) 3,408 shares $155.33 +0.4% since trade filed Oct 15, 2026 | Planned sale (10b5-1) | 3,408 | $155.33 | $529K | +0.4% | Oct 15, 2026 |
| Oct 13, 2026 | Huffman Steve Ladd (CEO) 4,200 shares $157.61 −1.1% since trade filed Oct 15, 2026 | Planned sale (10b5-1) | 4,200 | $157.61 | $662K | −1.1% | Oct 15, 2026 |
| Sep 29, 2026 | Huffman Steve Ladd (CEO) 300 shares $142.44 +9.5% since trade filed Oct 1, 2026 | Planned sale (10b5-1) | 300 | $142.44 | $43K | +9.5% | Oct 1, 2026 |
| Sep 29, 2026 | Huffman Steve Ladd (CEO) 324 shares $147.25 +5.9% since trade filed Oct 1, 2026 | Planned sale (10b5-1) | 324 | $147.25 | $48K | +5.9% | Oct 1, 2026 |
| Sep 29, 2026 | Huffman Steve Ladd (CEO) 776 shares $146.62 +6.3% since trade filed Oct 1, 2026 | Planned sale (10b5-1) | 776 | $146.62 | $114K | +6.3% | Oct 1, 2026 |
| Sep 29, 2026 | Huffman Steve Ladd (CEO) 2,500 shares $143.78 +8.4% since trade filed Oct 1, 2026 | Planned sale (10b5-1) | 2,500 | $143.78 | $359K | +8.4% | Oct 1, 2026 |
| Sep 29, 2026 | Huffman Steve Ladd (CEO) 5,308 shares $145.46 +7.2% since trade filed Oct 1, 2026 | Planned sale (10b5-1) | 5,308 | $145.46 | $772K | +7.2% | Oct 1, 2026 |
| Sep 29, 2026 | Huffman Steve Ladd (CEO) 8,100 shares $144.64 +7.8% since trade filed Oct 1, 2026 | Planned sale (10b5-1) | 8,100 | $144.64 | $1.2M | +7.8% | Oct 1, 2026 |
| Sep 15, 2026 | Huffman Steve Ladd (CEO) 300 shares $163.64 −4.7% since trade filed Sep 17, 2026 | Planned sale (10b5-1) | 300 | $163.64 | $49K | −4.7% | Sep 17, 2026 |
| Sep 15, 2026 | Huffman Steve Ladd (CEO) 900 shares $158.21 −1.5% since trade filed Sep 17, 2026 | Planned sale (10b5-1) | 900 | $158.21 | $142K | −1.5% | Sep 17, 2026 |
| Sep 15, 2026 | Huffman Steve Ladd (CEO) 1,079 shares $160.99 −3.2% since trade filed Sep 17, 2026 | Planned sale (10b5-1) | 1,079 | $160.99 | $174K | −3.2% | Sep 17, 2026 |
| Sep 15, 2026 | Huffman Steve Ladd (CEO) 1,400 shares $162.81 −4.2% since trade filed Sep 17, 2026 | Planned sale (10b5-1) | 1,400 | $162.81 | $228K | −4.2% | Sep 17, 2026 |
| Sep 15, 2026 | Huffman Steve Ladd (CEO) 6,027 shares $160.28 −2.7% since trade filed Sep 17, 2026 | Planned sale (10b5-1) | 6,027 | $160.28 | $966K | −2.7% | Sep 17, 2026 |
| Sep 15, 2026 | Huffman Steve Ladd (CEO) 7,602 shares $159.44 −2.2% since trade filed Sep 17, 2026 | Planned sale (10b5-1) | 7,602 | $159.44 | $1.2M | −2.2% | Sep 17, 2026 |
| Sep 14, 2026 | Wong Jennifer L. (COO) 2,300 shares $165.90 −6.0% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 2,300 | $165.90 | $382K | −6.0% | Sep 16, 2026 |
| Sep 14, 2026 | Wong Jennifer L. (COO) 2,700 shares $158.04 −1.4% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 2,700 | $158.04 | $427K | −1.4% | Sep 16, 2026 |
| Sep 14, 2026 | Wong Jennifer L. (COO) 3,500 shares $161.06 −3.2% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 3,500 | $161.06 | $564K | −3.2% | Sep 16, 2026 |
| Sep 14, 2026 | Wong Jennifer L. (COO) 5,442 shares $159.84 −2.5% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 5,442 | $159.84 | $870K | −2.5% | Sep 16, 2026 |
| Sep 14, 2026 | Wong Jennifer L. (COO) 6,500 shares $165.09 −5.6% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 6,500 | $165.09 | $1.1M | −5.6% | Sep 16, 2026 |
| Sep 14, 2026 | Wong Jennifer L. (COO) 8,690 shares $163.16 −4.4% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 8,690 | $163.16 | $1.4M | −4.4% | Sep 16, 2026 |
| Sep 14, 2026 | Wong Jennifer L. (COO) 8,758 shares $159.13 −2.0% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 8,758 | $159.13 | $1.4M | −2.0% | Sep 16, 2026 |
| Sep 14, 2026 | Wong Jennifer L. (COO) 9,100 shares $162.34 −4.0% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 9,100 | $162.34 | $1.5M | −4.0% | Sep 16, 2026 |
| Sep 14, 2026 | Wong Jennifer L. (COO) 13K shares $164.17 −5.0% since trade filed Sep 16, 2026 | Planned sale (10b5-1) | 13K | $164.17 | $2.1M | −5.0% | Sep 16, 2026 |
| Aug 31, 2026 | Huffman Steve Ladd (CEO) 100 shares $151.17 +3.1% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 100 | $151.17 | $15K | +3.1% | Sep 2, 2026 |
| Aug 31, 2026 | Huffman Steve Ladd (CEO) 700 shares $149.59 +4.2% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 700 | $149.59 | $105K | +4.2% | Sep 2, 2026 |
| Aug 31, 2026 | Huffman Steve Ladd (CEO) 7,000 shares $148.35 +5.1% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 7,000 | $148.35 | $1.0M | +5.1% | Sep 2, 2026 |
| Aug 31, 2026 | Huffman Steve Ladd (CEO) 10K shares $147.66 +5.6% since trade filed Sep 2, 2026 | Planned sale (10b5-1) | 10K | $147.66 | $1.5M | +5.6% | Sep 2, 2026 |
| Aug 25, 2026 | Sauerberg Robert A. (Director) 5,128 shares $159.92 −2.5% since trade filed Aug 27, 2026 | Discretionary sale | 5,128 | $159.92 | $820K | −2.5% | Aug 27, 2026 |
| Mar 23, 2026 | Slowe Christopher Brian (Officer) 500 shares $143.74 +8.5% since trade filed Mar 25, 2026 | Planned sale (10b5-1) | 500 | $143.74 | $72K | +8.5% | Mar 25, 2026 |
| Mar 23, 2026 | Slowe Christopher Brian (Officer) 600 shares $139.56 +11.7% since trade filed Mar 25, 2026 | Planned sale (10b5-1) | 600 | $139.56 | $84K | +11.7% | Mar 25, 2026 |
| Mar 23, 2026 | Slowe Christopher Brian (Officer) 1,100 shares $143.00 +9.0% since trade filed Mar 25, 2026 | Planned sale (10b5-1) | 1,100 | $143.00 | $157K | +9.0% | Mar 25, 2026 |
| Mar 23, 2026 | Slowe Christopher Brian (Officer) 1,652 shares $141.54 +10.2% since trade filed Mar 25, 2026 | Planned sale (10b5-1) | 1,652 | $141.54 | $234K | +10.2% | Mar 25, 2026 |
| Mar 23, 2026 | Slowe Christopher Brian (Officer) 5,648 shares $140.83 +10.7% since trade filed Mar 25, 2026 | Planned sale (10b5-1) | 5,648 | $140.83 | $795K | +10.7% | Mar 25, 2026 |
| Mar 18, 2026 | Wong Jennifer L. (COO) 100 shares $145.29 +7.3% since trade filed Mar 20, 2026 | Planned sale (10b5-1) | 100 | $145.29 | $15K | +7.3% | Mar 20, 2026 |
| Mar 18, 2026 | Wong Jennifer L. (COO) 100 shares $146.45 +6.5% since trade filed Mar 20, 2026 | Planned sale (10b5-1) | 100 | $146.45 | $15K | +6.5% | Mar 20, 2026 |
| Mar 18, 2026 | Wong Jennifer L. (COO) 400 shares $146.36 +6.5% since trade filed Mar 20, 2026 | Planned sale (10b5-1) | 400 | $146.36 | $59K | +6.5% | Mar 20, 2026 |
| Mar 18, 2026 | Wong Jennifer L. (COO) 600 shares $144.46 +7.9% since trade filed Mar 20, 2026 | Planned sale (10b5-1) | 600 | $144.46 | $87K | +7.9% | Mar 20, 2026 |
| Mar 18, 2026 | Wong Jennifer L. (COO) 1,500 shares $145.63 +7.1% since trade filed Mar 20, 2026 | Planned sale (10b5-1) | 1,500 | $145.63 | $218K | +7.1% | Mar 20, 2026 |
| Mar 18, 2026 | Wong Jennifer L. (COO) 2,100 shares $143.68 +8.5% since trade filed Mar 20, 2026 | Planned sale (10b5-1) | 2,100 | $143.68 | $302K | +8.5% | Mar 20, 2026 |
| Mar 18, 2026 | Wong Jennifer L. (COO) 2,758 shares $142.81 +9.2% since trade filed Mar 20, 2026 | Planned sale (10b5-1) | 2,758 | $142.81 | $394K | +9.2% | Mar 20, 2026 |
| Mar 18, 2026 | Wong Jennifer L. (COO) 3,929 shares $144.51 +7.9% since trade filed Mar 20, 2026 | Planned sale (10b5-1) | 3,929 | $144.51 | $568K | +7.9% | Mar 20, 2026 |
| Mar 18, 2026 | Wong Jennifer L. (COO) 12K shares $143.54 +8.6% since trade filed Mar 20, 2026 | Planned sale (10b5-1) | 12K | $143.54 | $1.7M | +8.6% | Mar 20, 2026 |
| Mar 18, 2026 | Wong Jennifer L. (COO) 16K shares $142.76 +9.2% since trade filed Mar 20, 2026 | Planned sale (10b5-1) | 16K | $142.76 | $2.3M | +9.2% | Mar 20, 2026 |
| Mar 13, 2026 | FARRELL SARAH E (Director) 11K shares $132.26 +17.9% since trade filed Mar 17, 2026 | Open-market buy | 11K | $132.26 | $1.4M | +17.9% | Mar 17, 2026 |
| Mar 13, 2026 | Huffman Steve Ladd (CEO) 900 shares $134.29 +16.1% since trade filed Mar 17, 2026 | Planned sale (10b5-1) | 900 | $134.29 | $121K | +16.1% | Mar 17, 2026 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
262 Forms 4, 3 years
6 filed late
0 amendments
2.8 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.