Ralph Lauren insider activity
What the executives and directors of Ralph Lauren actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$124M
net open-market flow, 12 m
0 open-market buys, 12 m
13.5%
of sale value on 10b5-1 plans, 12 m
1,783 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 177 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Aug 15, 2026 | Lauren David R. | 3,259 |
| Aug 15, 2026 | Louvet Patrice | 42K |
| Aug 15, 2026 | Alagoz Halide | 4,981 |
| Aug 15, 2026 | Picicci Justin M. | 4,183 |
| Aug 15, 2026 | Ranftl Robert P. | 5,159 |
| Jul 30, 2026 | BENNACK FRANK A JR | 458 |
| Jul 30, 2026 | AHRENDTS ANGELA J | 458 |
| Jul 30, 2026 | JARRETT VALERIE B | 458 |
| Jul 30, 2026 | GEORGE MICHAEL A | 458 |
| Jul 30, 2026 | Conde Cesar | 458 |
| Jul 30, 2026 | Findley Linda | 458 |
| Jul 30, 2026 | Walker Darren | 458 |
| Jul 30, 2026 | Cupp Debra S. | 458 |
| Jul 30, 2026 | Zhang Wei | 458 |
| Jul 10, 2026 | LAUREN RALPH | 1,334 |
| Jul 10, 2026 | BENNACK FRANK A JR | 1 |
| Jul 10, 2026 | AHRENDTS ANGELA J | 1 |
| Jul 10, 2026 | JARRETT VALERIE B | 1 |
| Jul 10, 2026 | GEORGE MICHAEL A | 1 |
| Jul 10, 2026 | Findley Linda | 1 |
| Jul 10, 2026 | Walker Darren | 1 |
| Jul 10, 2026 | Cupp Debra S. | 1 |
| Jul 10, 2026 | Zhang Wei | 1 |
| Jun 1, 2026 | LAUREN RALPH | 252K |
| Jun 1, 2026 | Lauren David R. | 11K |
| Jun 1, 2026 | Louvet Patrice | 121K |
| Jun 1, 2026 | Alagoz Halide | 13K |
| Jun 1, 2026 | Ranftl Robert P. | 15K |
| Apr 10, 2026 | LAUREN RALPH | 1,260 |
| Apr 10, 2026 | BENNACK FRANK A JR | 1 |
| Apr 10, 2026 | AHRENDTS ANGELA J | 1 |
| Apr 10, 2026 | JARRETT VALERIE B | 1 |
| Apr 10, 2026 | GEORGE MICHAEL A | 1 |
| Apr 10, 2026 | Findley Linda | 1 |
| Apr 10, 2026 | Walker Darren | 1 |
| Apr 10, 2026 | Cupp Debra S. | 1 |
| Apr 10, 2026 | Zhang Wei | 1 |
| Jan 9, 2026 | LAUREN RALPH | 1,295 |
| Jan 9, 2026 | BENNACK FRANK A JR | 1 |
| Jan 9, 2026 | AHRENDTS ANGELA J | 1 |
| Jan 9, 2026 | JARRETT VALERIE B | 1 |
| Jan 9, 2026 | GEORGE MICHAEL A | 1 |
| Jan 9, 2026 | Findley Linda | 1 |
| Jan 9, 2026 | Walker Darren | 1 |
| Jan 9, 2026 | Cupp Debra S. | 1 |
| Jan 9, 2026 | Zhang Wei | 1 |
| Oct 10, 2025 | LAUREN RALPH | 1,504 |
| Oct 10, 2025 | BENNACK FRANK A JR | 2 |
| Oct 10, 2025 | AHRENDTS ANGELA J | 2 |
| Oct 10, 2025 | JARRETT VALERIE B | 2 |
| Oct 10, 2025 | GEORGE MICHAEL A | 2 |
| Oct 10, 2025 | Findley Linda | 2 |
| Oct 10, 2025 | Walker Darren | 2 |
| Oct 10, 2025 | Cupp Debra S. | 2 |
| Oct 10, 2025 | Zhang Wei | 2 |
| Aug 15, 2025 | Lauren David R. | 4,131 |
| Aug 15, 2025 | Louvet Patrice | 48K |
| Aug 15, 2025 | Alagoz Halide | 6,345 |
| Aug 15, 2025 | Picicci Justin M. | 4,971 |
| Aug 15, 2025 | Ranftl Robert P. | 6,710 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| From holdings | 188K |
| Granted | 312K |
| Withheld for tax | 171K |
| Planned sales (10b5-1) | 47K |
| Discretionary sales | 283K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| LAUREN RALPH | 904K | 599K | 66.3 |
| Louvet Patrice | 224K | 129K | 57.9 |
| Nielsen Jane | 99K | 51K | 51.7 |
| BENNACK FRANK A JR | 28K | 33K | 118.2 |
| Joly Hubert | 26K | 30K | 115.3 |
Who holds what
the 14 largest holdings of 19| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Lauren Family, L.L.C. Vice Chair, Chief Innovation Last trade Dec 31, 2012 | 10% owner | 3.0M | – | – | Dec 31, 2012 | |
| LAUREN RALPH Exec. Chair, Chief Creative Last trade May 26, 2026 | Officer | 635K | – | $100M | net selling over the year: 0 months buying, 1 month selling | May 26, 2026 |
| Louvet Patrice President and CEO Last trade Feb 10, 2026 | CEO | 149K | – | $17M | net selling over the year: 0 months buying, 1 month selling | Feb 10, 2026 |
| Nielsen Jane COO Last trade May 24, 2024 | COO | 71K | – | – | May 24, 2024 | |
| BENNACK FRANK A JR Last trade Feb 12, 2015 | Director | 33K | – | – | Feb 12, 2015 | |
| Joly Hubert Last trade Aug 18, 2021 | Director | 30K | – | – | Aug 18, 2021 | |
| ALCHIN JOHN R Last trade Feb 5, 2016 | Director | 27K | – | – | Feb 5, 2016 | |
| Alagoz Halide Chief Product & Merch. Officer Last trade Aug 10, 2026 | Officer | 21K | – | $3.7M | net selling over the year: 0 months buying, 3 months selling | Aug 10, 2026 |
| GEORGE MICHAEL A Last trade Oct 30, 2020 | Director | 17K | – | – | Oct 30, 2020 | |
| Lauren David R. Vice Chair, Chief Innovation Last trade Nov 8, 2024 | Officer | 16K | – | – | Nov 8, 2024 | |
| Picicci Justin M. Chief Financial Officer | CFO | 14K | – | – | – | |
| AHRENDTS ANGELA J | Director | 11K | – | – | – | |
| Findley Linda | Director | 11K | – | – | – | |
| Walker Darren | Director | 8,500 | – | – | – |
Open-market trade log
the 60 most recent of 2,477| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Aug 18, 2026 | Ranftl Robert P. (COO) 2,901 shares $377.81 +6.6% since trade filed Aug 20, 2026 | Discretionary sale | 2,901 | $377.81 | $1.1M | +6.6% | Aug 20, 2026 |
| Aug 10, 2026 | Alagoz Halide (Officer) 6,559 shares $402.77 +0.0% since trade filed Aug 14, 2026 late | Discretionary sale | 6,559 | $402.77 | $2.6M | +0.0% | Aug 14, 2026 late |
| Jun 3, 2026 | Ranftl Robert P. (COO) 6,500 shares $359.56 +12.0% since trade filed Jun 5, 2026 | Discretionary sale | 6,500 | $359.56 | $2.3M | +12.0% | Jun 5, 2026 |
| May 26, 2026 | LAUREN RALPH (Officer) 264K shares $378.25 +6.5% since trade filed May 28, 2026 | Discretionary sale | 264K | $378.25 | $100M | +6.5% | May 28, 2026 |
| Mar 4, 2026 | Alagoz Halide (Officer) 1,120 shares $362.00 +11.3% since trade filed Mar 5, 2026 | Discretionary sale | 1,120 | $362.00 | $405K | +11.3% | Mar 5, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 3 shares $362.10 +11.2% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 3 | $362.10 | $1K | +11.2% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 144 shares $349.53 +15.2% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 144 | $349.53 | $50K | +15.2% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 421 shares $347.36 +16.0% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 421 | $347.36 | $146K | +16.0% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 498 shares $360.25 +11.8% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 498 | $360.25 | $179K | +11.8% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 699 shares $359.62 +12.0% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 699 | $359.62 | $251K | +12.0% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 714 shares $348.34 +15.6% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 714 | $348.34 | $249K | +15.6% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 863 shares $358.55 +12.3% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 863 | $358.55 | $309K | +12.3% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 1,227 shares $361.27 +11.5% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 1,227 | $361.27 | $443K | +11.5% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 1,803 shares $351.95 +14.4% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 1,803 | $351.95 | $635K | +14.4% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 2,557 shares $354.50 +13.6% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 2,557 | $354.50 | $906K | +13.6% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 3,133 shares $357.24 +12.7% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 3,133 | $357.24 | $1.1M | +12.7% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 3,912 shares $355.60 +13.3% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 3,912 | $355.60 | $1.4M | +13.3% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 4,611 shares $356.55 +13.0% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 4,611 | $356.55 | $1.6M | +13.0% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 13K shares $353.48 +13.9% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 13K | $353.48 | $4.5M | +13.9% | Feb 11, 2026 |
| Feb 10, 2026 | Louvet Patrice (CEO) 14K shares $352.46 +14.3% since trade filed Feb 11, 2026 | Planned sale (10b5-1) | 14K | $352.46 | $4.8M | +14.3% | Feb 11, 2026 |
| Dec 2, 2025 | Alagoz Halide (Officer) 1,882 shares $366.00 +10.1% since trade filed Dec 3, 2025 | Discretionary sale | 1,882 | $366.00 | $689K | +10.1% | Dec 3, 2025 |
| Sep 4, 2025 | Alagoz Halide (Officer) 2,337 shares $317.00 +27.1% since trade filed Sep 5, 2025 | Discretionary sale | 2,337 | $317.00 | $741K | +27.1% | Sep 5, 2025 |
| Aug 27, 2025 | Alagoz Halide (Officer) 5,282 shares $295.00 +36.5% since trade filed Aug 28, 2025 | Discretionary sale | 5,282 | $295.00 | $1.6M | +36.5% | Aug 28, 2025 |
| Aug 19, 2025 | Ranftl Robert P. (COO) 4,206 shares $285.21 +41.2% since trade filed Aug 20, 2025 | Discretionary sale | 4,206 | $285.21 | $1.2M | +41.2% | Aug 20, 2025 |
| Jun 9, 2025 | LAUREN RALPH (Officer) 265K shares $269.75 +49.3% since trade filed Jun 11, 2025 | Discretionary sale | 265K | $269.75 | $71M | +49.3% | Jun 11, 2025 |
| Jun 4, 2025 | Ranftl Robert P. (COO) 7,350 shares $280.21 +43.7% since trade filed Aug 20, 2025 late | Discretionary sale | 7,350 | $280.21 | $2.1M | +43.7% | Aug 20, 2025 late |
| May 5, 2025 | Louvet Patrice (CEO) 7,557 shares $240.00 +67.8% since trade filed May 6, 2025 | Planned sale (10b5-1) | 7,557 | $240.00 | $1.8M | +67.8% | May 6, 2025 |
| Mar 24, 2025 | Louvet Patrice (CEO) 7,400 shares $230.00 +75.1% since trade filed Mar 25, 2025 | Planned sale (10b5-1) | 7,400 | $230.00 | $1.7M | +75.1% | Mar 25, 2025 |
| Mar 24, 2025 | Louvet Patrice (CEO) 7,400 shares $235.00 +71.4% since trade filed Mar 25, 2025 | Planned sale (10b5-1) | 7,400 | $235.00 | $1.7M | +71.4% | Mar 25, 2025 |
| Feb 18, 2025 | Alagoz Halide (Officer) 6,724 shares $285.00 +41.3% since trade filed Feb 20, 2025 | Discretionary sale | 6,724 | $285.00 | $1.9M | +41.3% | Feb 20, 2025 |
| Dec 11, 2024 | Louvet Patrice (CEO) 158 shares $229.52 +75.5% since trade filed Dec 13, 2024 | Planned sale (10b5-1) | 158 | $229.52 | $36K | +75.5% | Dec 13, 2024 |
| Dec 11, 2024 | Louvet Patrice (CEO) 4,217 shares $226.47 +77.9% since trade filed Dec 13, 2024 | Planned sale (10b5-1) | 4,217 | $226.47 | $955K | +77.9% | Dec 13, 2024 |
| Dec 11, 2024 | Louvet Patrice (CEO) 4,617 shares $225.56 +78.6% since trade filed Dec 13, 2024 | Planned sale (10b5-1) | 4,617 | $225.56 | $1.0M | +78.6% | Dec 13, 2024 |
| Dec 11, 2024 | Louvet Patrice (CEO) 5,891 shares $228.36 +76.4% since trade filed Dec 13, 2024 | Planned sale (10b5-1) | 5,891 | $228.36 | $1.3M | +76.4% | Dec 13, 2024 |
| Dec 11, 2024 | Louvet Patrice (CEO) 9,117 shares $227.48 +77.1% since trade filed Dec 13, 2024 | Planned sale (10b5-1) | 9,117 | $227.48 | $2.1M | +77.1% | Dec 13, 2024 |
| Nov 8, 2024 | Lauren David R. (Officer) 3,089 shares $218.93 +84.0% since trade filed Nov 12, 2024 | Discretionary sale | 3,089 | $218.93 | $676K | +84.0% | Nov 12, 2024 |
| Nov 8, 2024 | Lauren David R. (Officer) 3,099 shares $222.41 +81.1% since trade filed Nov 12, 2024 | Discretionary sale | 3,099 | $222.41 | $689K | +81.1% | Nov 12, 2024 |
| Nov 8, 2024 | Lauren David R. (Officer) 6,384 shares $219.73 +83.3% since trade filed Nov 12, 2024 | Discretionary sale | 6,384 | $219.73 | $1.4M | +83.3% | Nov 12, 2024 |
| Nov 8, 2024 | Lauren David R. (Officer) 7,454 shares $220.80 +82.4% since trade filed Nov 12, 2024 | Discretionary sale | 7,454 | $220.80 | $1.6M | +82.4% | Nov 12, 2024 |
| Nov 8, 2024 | Lauren David R. (Officer) 18K shares $221.97 +81.5% since trade filed Nov 12, 2024 | Discretionary sale | 18K | $221.97 | $3.9M | +81.5% | Nov 12, 2024 |
| May 24, 2024 | Nielsen Jane (COO) 7,445 shares $172.52 +133.5% since trade filed May 29, 2024 | Discretionary sale | 7,445 | $172.52 | $1.3M | +133.5% | May 29, 2024 |
| May 24, 2024 | Nielsen Jane (COO) 20K shares $171.67 +134.6% since trade filed May 29, 2024 | Discretionary sale | 20K | $171.67 | $3.5M | +134.6% | May 29, 2024 |
| May 24, 2024 | Nielsen Jane (COO) 40K shares $170.80 +135.8% since trade filed May 29, 2024 | Discretionary sale | 40K | $170.80 | $6.8M | +135.8% | May 29, 2024 |
| Mar 4, 2024 | Lauren David R. (Officer) 3.0M shares $177.15 +127.4% since trade filed Mar 6, 2024 | Discretionary sale | 3.0M | $177.15 | $531M | +127.4% | Mar 6, 2024 |
| Feb 12, 2024 | Alagoz Halide (Officer) 2,115 shares $177.22 +127.3% since trade filed Feb 14, 2024 | Discretionary sale | 2,115 | $177.22 | $375K | +127.3% | Feb 14, 2024 |
| Dec 14, 2023 | Alagoz Halide (Officer) 2,000 shares $143.01 +181.6% since trade filed Dec 18, 2023 | Discretionary sale | 2,000 | $143.01 | $286K | +181.6% | Dec 18, 2023 |
| Nov 29, 2023 | Alagoz Halide (Officer) 3,950 shares $127.13 +216.8% since trade filed Dec 1, 2023 | Discretionary sale | 3,950 | $127.13 | $502K | +216.8% | Dec 1, 2023 |
| Nov 27, 2023 | Louvet Patrice (CEO) 96K shares $124.93 +222.4% since trade filed Nov 29, 2023 | Planned sale (10b5-1) | 96K | $124.93 | $12M | +222.4% | Nov 29, 2023 |
| Jul 10, 2023 | Louvet Patrice (CEO) 9,272 shares $125.00 +222.2% since trade filed Jul 12, 2023 | Planned sale (10b5-1) | 9,272 | $125.00 | $1.2M | +222.2% | Jul 12, 2023 |
| Jan 23, 2023 | Louvet Patrice (CEO) 19K shares $125.00 +222.2% since trade filed Jan 25, 2023 | Discretionary sale | 19K | $125.00 | $2.3M | +222.2% | Jan 25, 2023 |
| Jan 18, 2023 | Louvet Patrice (CEO) 19K shares $120.00 +235.6% since trade filed Jan 19, 2023 | Discretionary sale | 19K | $120.00 | $2.2M | +235.6% | Jan 19, 2023 |
| Feb 16, 2022 | Smith Andrew Howard (Officer) 4,623 shares $129.75 +210.4% since trade filed Feb 18, 2022 | Discretionary sale | 4,623 | $129.75 | $600K | +210.4% | Feb 18, 2022 |
| Nov 3, 2021 | JARRETT VALERIE B (Director) 6 shares $122.62 +228.5% since trade filed Apr 19, 2022 late | Open-market buy | 6 | $122.62 | $736 | +228.5% | Apr 19, 2022 late |
| Aug 18, 2021 | Joly Hubert (Director) 8,400 shares $117.90 filed Aug 19, 2021 | Open-market buy | 8,400 | $117.90 | $990K | – | Aug 19, 2021 |
| Aug 3, 2021 | Nielsen Jane (CFO) 4,233 shares $129.00 filed Aug 5, 2021 | Discretionary sale | 4,233 | $129.00 | $546K | – | Aug 5, 2021 |
| Jul 16, 2021 | JARRETT VALERIE B (Director) 4 shares $108.68 filed Apr 19, 2022 late | Open-market buy | 4 | $108.68 | $435 | – | Apr 19, 2022 late |
| Jun 24, 2021 | JARRETT VALERIE B (Director) 6 shares $120.28 filed Apr 19, 2022 late | Open-market buy | 6 | $120.28 | $722 | – | Apr 19, 2022 late |
| May 27, 2021 | Smith Andrew Howard (Officer) 6,212 shares $125.00 filed May 27, 2021 | Discretionary sale | 6,212 | $125.00 | $777K | – | May 27, 2021 |
| May 6, 2021 | JARRETT VALERIE B (Director) 5 shares $133.75 filed Apr 19, 2022 late | Discretionary sale | 5 | $133.75 | $669 | – | Apr 19, 2022 late |
| Apr 27, 2021 | Nielsen Jane (CFO) 14K shares $129.00 filed Apr 29, 2021 | Discretionary sale | 14K | $129.00 | $1.9M | – | Apr 29, 2021 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
204 Forms 4, 3 years
2 filed late
0 amendments
2.3 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.