Starbucks insider activity
What the executives and directors of Starbucks actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$1.0M
net open-market flow, 12 m
1 open-market buy, 12 m
100%
of sale value on 10b5-1 plans, 12 m
315 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 88 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 15, 2026 | KELLY SARA | 1,454 |
| Sep 9, 2026 | Niccol Brian R | 56K |
| Jun 15, 2026 | KELLY SARA | 316 |
| Mar 25, 2026 | KNUDSTORP JORGEN VIG | 5,101 |
| Mar 25, 2026 | SIEVERT G MICHAEL | 3,667 |
| Mar 25, 2026 | FORD BETH | 3,937 |
| Mar 25, 2026 | MAYER MARISSA A | 3,667 |
| Mar 25, 2026 | ALLISON RICHARD E JR | 3,991 |
| Mar 25, 2026 | Campion Andrew | 4,099 |
| Mar 25, 2026 | Moyo Dambisa F | 2,265 |
| Mar 25, 2026 | Mohan Neal | 3,667 |
| Mar 25, 2026 | Zhang Wei | 3,667 |
| Mar 25, 2026 | SERVITJE DANIEL | 3,667 |
| Mar 24, 2026 | Smith Cathy R | 2,231 |
| Mar 17, 2026 | GRAMS MICHAEL DAVID | 989 |
| Nov 19, 2025 | KELLY SARA | 3,063 |
| Nov 19, 2025 | BREWER BRADY | 5,841 |
| Nov 19, 2025 | Smith Cathy R | 1,904 |
| Nov 19, 2025 | Niccol Brian R | 12K |
| Nov 14, 2025 | KELLY SARA | 20K |
| Nov 14, 2025 | BREWER BRADY | 26K |
| Nov 14, 2025 | Lerman Bradley E | 6,284 |
| Nov 11, 2025 | Smith Cathy R | 21K |
| Nov 11, 2025 | Niccol Brian R | 106K |
| Nov 11, 2025 | GRAMS MICHAEL DAVID | 19K |
| Nov 11, 2025 | RAMOS PILAR | 16K |
| Sep 15, 2025 | KELLY SARA | 146 |
| Sep 9, 2025 | Niccol Brian R | 56K |
| Jul 1, 2025 | MAYER MARISSA A | 2,326 |
| Jul 1, 2025 | Moyo Dambisa F | 1,350 |
| Jun 16, 2025 | KELLY SARA | 308 |
| May 15, 2025 | Lerman Bradley E | 975 |
| Mar 24, 2025 | Smith Cathy R | 46K |
| Mar 17, 2025 | KNUDSTORP JORGEN VIG | 539 |
| Mar 12, 2025 | SIEVERT G MICHAEL | 3,141 |
| Mar 12, 2025 | FORD BETH | 3,343 |
| Mar 12, 2025 | ALLISON RICHARD E JR | 3,343 |
| Mar 12, 2025 | Campion Andrew | 3,445 |
| Mar 12, 2025 | KNUDSTORP JORGEN VIG | 5,218 |
| Mar 12, 2025 | Mohan Neal | 3,141 |
| Mar 12, 2025 | Zhang Wei | 3,141 |
| Mar 12, 2025 | SERVITJE DANIEL | 3,141 |
| Feb 18, 2025 | Ruggeri Rachel | 1,289 |
| Nov 29, 2024 | KELLY SARA | 12K |
| Nov 19, 2024 | Ruggeri Rachel | 21K |
| Nov 19, 2024 | KELLY SARA | 11K |
| Nov 19, 2024 | BREWER BRADY | 16K |
| Nov 19, 2024 | Lerman Bradley E | 14K |
| Nov 19, 2024 | Niccol Brian R | 94K |
| Nov 14, 2024 | Ruggeri Rachel | 18K |
| Nov 14, 2024 | KELLY SARA | 1,760 |
| Nov 14, 2024 | BREWER BRADY | 16K |
| Nov 14, 2024 | Lerman Bradley E | 842 |
| Sep 16, 2024 | Niccol Brian R | 332K |
| Sep 16, 2024 | KELLY SARA | 1,525 |
| Jun 17, 2024 | KELLY SARA | 301 |
| May 15, 2024 | Lerman Bradley E | 952 |
| Apr 15, 2024 | KELLY SARA | 273 |
| Apr 15, 2024 | BREWER BRADY | 911 |
| Mar 13, 2024 | HOBSON MELLODY L | 5,403 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 248K |
| Bought on market | 12K |
| Withheld for tax | 88K |
| Planned sales (10b5-1) | 20K |
| Kept | 152K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Niccol Brian R | 332K | 429K | 129 |
| Ruggeri Rachel | 41K | 79K | 192.9 |
| BREWER BRADY | 56K | 73K | 130.9 |
| Smith Cathy R | 46K | 64K | 140 |
| KNUDSTORP JORGEN VIG | 28K | 58K | 205.3 |
Who holds what
the 14 largest holdings of 22| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| HOBSON MELLODY L Last trade Sep 15, 2022 | Director | 587K | – | – | Sep 15, 2022 | |
| Niccol Brian R chairman and ceo | CEO | 429K | – | – | – | |
| Narasimhan Laxman ceo | CEO | 165K | – | – | – | |
| Ruggeri Rachel evp, cfo Last trade Nov 21, 2024 | CFO | 79K | – | – | Nov 21, 2024 | |
| Conway Michael Aaron ceo, North America Last trade Aug 15, 2024 | CEO | 75K | – | – | Aug 15, 2024 | |
| BREWER BRADY ceo, International Last trade Sep 4, 2026 | CEO | 73K | – | $1.6M | net selling over the year: 0 months buying, 7 months selling | Sep 4, 2026 |
| Smith Cathy R evp, cfo | CFO | 64K | – | – | – | |
| KNUDSTORP JORGEN VIG Last trade Nov 10, 2025 | Director | 58K | $995K | – | net buying over the year: 1 month buying, 0 months selling | Nov 10, 2025 |
| KELLY SARA evp, chief partner officer Last trade Apr 29, 2026 | Officer | 56K | – | $453K | net selling over the year: 0 months buying, 2 months selling | Apr 29, 2026 |
| Lerman Bradley E evp, chief legal officer | Officer | 43K | – | – | – | |
| ALLISON RICHARD E JR Last trade Sep 15, 2022 | Director | 40K | – | – | Sep 15, 2022 | |
| Campion Andrew | Director | 30K | – | – | – | |
| GRAMS MICHAEL DAVID evp, chief operating officer | COO | 28K | – | – | – | |
| Nadella Satya | Director | 28K | – | – | – |
Open-market trade log
the 60 most recent of 683| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Sep 4, 2026 | BREWER BRADY (CEO) 2,229 shares $105.60 +0.0% since trade filed Sep 9, 2026 | Planned sale (10b5-1) | 2,229 | $105.60 | $235K | +0.0% | Sep 9, 2026 |
| Aug 5, 2026 | BREWER BRADY (CEO) 2,229 shares $105.99 −0.4% since trade filed Aug 6, 2026 | Planned sale (10b5-1) | 2,229 | $105.99 | $236K | −0.4% | Aug 6, 2026 |
| Jul 6, 2026 | BREWER BRADY (CEO) 2,229 shares $104.00 +1.5% since trade filed Jul 8, 2026 | Planned sale (10b5-1) | 2,229 | $104.00 | $232K | +1.5% | Jul 8, 2026 |
| Jun 11, 2026 | BREWER BRADY (CEO) 588 shares $100.00 +5.6% since trade filed Jun 15, 2026 | Planned sale (10b5-1) | 588 | $100.00 | $59K | +5.6% | Jun 15, 2026 |
| Jun 5, 2026 | BREWER BRADY (CEO) 1,641 shares $94.33 +12.0% since trade filed Jun 9, 2026 | Planned sale (10b5-1) | 1,641 | $94.33 | $155K | +12.0% | Jun 9, 2026 |
| May 5, 2026 | BREWER BRADY (CEO) 2,229 shares $104.81 +0.8% since trade filed May 7, 2026 | Planned sale (10b5-1) | 2,229 | $104.81 | $234K | +0.8% | May 7, 2026 |
| Apr 29, 2026 | KELLY SARA (Officer) 2,000 shares $105.00 +0.6% since trade filed Apr 30, 2026 | Planned sale (10b5-1) | 2,000 | $105.00 | $210K | +0.6% | Apr 30, 2026 |
| Apr 17, 2026 | BREWER BRADY (CEO) 588 shares $100.00 +5.6% since trade filed Apr 21, 2026 | Planned sale (10b5-1) | 588 | $100.00 | $59K | +5.6% | Apr 21, 2026 |
| Apr 6, 2026 | BREWER BRADY (CEO) 1,641 shares $90.00 +17.3% since trade filed Apr 8, 2026 | Planned sale (10b5-1) | 1,641 | $90.00 | $148K | +17.3% | Apr 8, 2026 |
| Mar 9, 2026 | BREWER BRADY (CEO) 588 shares $100.00 +5.6% since trade filed Mar 11, 2026 | Planned sale (10b5-1) | 588 | $100.00 | $59K | +5.6% | Mar 11, 2026 |
| Mar 5, 2026 | KELLY SARA (Officer) 2,500 shares $97.12 +8.7% since trade filed Mar 9, 2026 | Planned sale (10b5-1) | 2,500 | $97.12 | $243K | +8.7% | Mar 9, 2026 |
| Mar 5, 2026 | BREWER BRADY (CEO) 1,641 shares $97.12 +8.7% since trade filed Mar 9, 2026 | Planned sale (10b5-1) | 1,641 | $97.12 | $159K | +8.7% | Mar 9, 2026 |
| Nov 10, 2025 | KNUDSTORP JORGEN VIG (Director) 12K shares $85.00 +24.2% since trade filed Nov 13, 2025 | Open-market buy | 12K | $85.00 | $995K | +24.2% | Nov 13, 2025 |
| Nov 29, 2024 | KELLY SARA (Officer) 19K shares $101.37 +4.2% since trade filed Dec 3, 2024 | Planned sale (10b5-1) | 19K | $101.37 | $1.9M | +4.2% | Dec 3, 2024 |
| Nov 21, 2024 | Ruggeri Rachel (CFO) 1,491 shares $99.54 +6.1% since trade filed Nov 22, 2024 | Planned sale (10b5-1) | 1,491 | $99.54 | $148K | +6.1% | Nov 22, 2024 |
| Nov 15, 2024 | Ruggeri Rachel (CFO) 1,452 shares $99.07 +6.6% since trade filed Nov 18, 2024 | Planned sale (10b5-1) | 1,452 | $99.07 | $144K | +6.6% | Nov 18, 2024 |
| Sep 6, 2024 | KNUDSTORP JORGEN VIG (Director) 380 shares $91.50 +15.4% since trade filed Sep 17, 2024 late | Open-market buy | 380 | $91.50 | $35K | +15.4% | Sep 17, 2024 late |
| Aug 15, 2024 | Conway Michael Aaron (CEO) 3,250 shares $94.03 +12.3% since trade filed Aug 19, 2024 | Planned sale (10b5-1) | 3,250 | $94.03 | $306K | +12.3% | Aug 19, 2024 |
| Aug 13, 2024 | Ruggeri Rachel (CEO) 3,290 shares $91.16 +15.8% since trade filed Aug 15, 2024 | Planned sale (10b5-1) | 3,290 | $91.16 | $300K | +15.8% | Aug 15, 2024 |
| Jun 14, 2024 | Conway Michael Aaron (CEO) 3,250 shares $80.00 +32.0% since trade filed Jun 18, 2024 | Planned sale (10b5-1) | 3,250 | $80.00 | $260K | +32.0% | Jun 18, 2024 |
| May 22, 2024 | Ruggeri Rachel (CFO) 3,750 shares $80.00 +32.0% since trade filed May 24, 2024 | Planned sale (10b5-1) | 3,750 | $80.00 | $300K | +32.0% | May 24, 2024 |
| May 21, 2024 | KELLY SARA (Officer) 250 shares $77.50 +36.3% since trade filed May 23, 2024 | Planned sale (10b5-1) | 250 | $77.50 | $19K | +36.3% | May 23, 2024 |
| Apr 22, 2024 | KELLY SARA (Officer) 250 shares $88.00 +20.0% since trade filed Apr 24, 2024 | Planned sale (10b5-1) | 250 | $88.00 | $22K | +20.0% | Apr 24, 2024 |
| Apr 15, 2024 | Conway Michael Aaron (CEO) 3,250 shares $85.39 +23.7% since trade filed Apr 17, 2024 | Planned sale (10b5-1) | 3,250 | $85.39 | $278K | +23.7% | Apr 17, 2024 |
| Mar 21, 2024 | KELLY SARA (Officer) 250 shares $92.63 +14.0% since trade filed Mar 25, 2024 | Planned sale (10b5-1) | 250 | $92.63 | $23K | +14.0% | Mar 25, 2024 |
| Mar 4, 2024 | Ruggeri Rachel (CFO) 3,221 shares $93.06 +13.5% since trade filed Mar 6, 2024 | Planned sale (10b5-1) | 3,221 | $93.06 | $300K | +13.5% | Mar 6, 2024 |
| Feb 21, 2024 | KELLY SARA (Officer) 250 shares $93.86 +12.5% since trade filed Feb 22, 2024 | Planned sale (10b5-1) | 250 | $93.86 | $23K | +12.5% | Feb 22, 2024 |
| Feb 15, 2024 | Conway Michael Aaron (Officer) 3,250 shares $94.03 +12.3% since trade filed Feb 16, 2024 | Planned sale (10b5-1) | 3,250 | $94.03 | $306K | +12.3% | Feb 16, 2024 |
| Jan 22, 2024 | KELLY SARA (Officer) 250 shares $93.78 +12.6% since trade filed Jan 23, 2024 | Planned sale (10b5-1) | 250 | $93.78 | $23K | +12.6% | Jan 23, 2024 |
| Dec 21, 2023 | KELLY SARA (Officer) 250 shares $95.00 +11.2% since trade filed Dec 22, 2023 | Discretionary sale | 250 | $95.00 | $24K | +11.2% | Dec 22, 2023 |
| Nov 21, 2023 | KELLY SARA (Officer) 250 shares $104.45 +1.1% since trade filed Nov 22, 2023 | Planned sale (10b5-1) | 250 | $104.45 | $26K | +1.1% | Nov 22, 2023 |
| Nov 16, 2023 | Ruggeri Rachel (CFO) 842 shares $106.20 −0.6% since trade filed Nov 20, 2023 | Planned sale (10b5-1) | 842 | $106.20 | $89K | −0.6% | Nov 20, 2023 |
| Nov 15, 2023 | Ruggeri Rachel (CFO) 504 shares $105.66 −0.1% since trade filed Nov 16, 2023 | Planned sale (10b5-1) | 504 | $105.66 | $53K | −0.1% | Nov 16, 2023 |
| Nov 14, 2023 | Conway Michael Aaron (Officer) 6,500 shares $104.77 +0.8% since trade filed Nov 15, 2023 | Discretionary sale | 6,500 | $104.77 | $681K | +0.8% | Nov 15, 2023 |
| Jun 21, 2023 | Ruggeri Rachel (CFO) 679 shares $100.60 +5.0% since trade filed Jun 23, 2023 | Planned sale (10b5-1) | 679 | $100.60 | $68K | +5.0% | Jun 23, 2023 |
| Feb 21, 2023 | Ruggeri Rachel (CFO) 736 shares $105.50 +0.1% since trade filed Feb 23, 2023 | Discretionary sale | 736 | $105.50 | $78K | +0.1% | Feb 23, 2023 |
| Feb 13, 2023 | Jenkins Zabrina (Officer) 2,962 shares $108.48 −2.7% since trade filed Feb 15, 2023 | Discretionary sale | 2,962 | $108.48 | $321K | −2.7% | Feb 15, 2023 |
| Jan 9, 2023 | Ruggeri Rachel (CFO) 3,960 shares $106.50 −0.9% since trade filed Jan 11, 2023 | Discretionary sale | 3,960 | $106.50 | $422K | −0.9% | Jan 11, 2023 |
| Dec 8, 2022 | Shih Clara (Director) 7,000 shares $103.29 +2.2% since trade filed Dec 12, 2022 | Discretionary sale | 7,000 | $103.29 | $723K | +2.2% | Dec 12, 2022 |
| Nov 23, 2022 | Conway Michael Aaron (Officer) 15K shares $99.14 +6.5% since trade filed Nov 28, 2022 | Discretionary sale | 15K | $99.14 | $1.5M | +6.5% | Nov 28, 2022 |
| Sep 15, 2022 | HOBSON MELLODY L (Director) 55K shares $92.58 +14.1% since trade filed Sep 16, 2022 | Open-market buy | 55K | $92.58 | $5.1M | +14.1% | Sep 16, 2022 |
| Sep 15, 2022 | ALLISON RICHARD E JR (Director) 10K shares $92.53 +14.1% since trade filed Sep 16, 2022 | Open-market buy | 10K | $92.53 | $925K | +14.1% | Sep 16, 2022 |
| Sep 15, 2022 | Jenkins Zabrina (Officer) 4,020 shares $93.00 +13.6% since trade filed Sep 16, 2022 | Discretionary sale | 4,020 | $93.00 | $374K | +13.6% | Sep 16, 2022 |
| May 12, 2022 | SCHULTZ HOWARD D (CEO) 73K shares $68.85 +53.4% since trade filed May 16, 2022 | Open-market buy | 73K | $68.85 | $5.0M | +53.4% | May 16, 2022 |
| May 10, 2022 | SCHULTZ HOWARD D (CEO) 17K shares $73.10 +44.5% since trade filed May 12, 2022 | Open-market buy | 17K | $73.10 | $1.2M | +44.5% | May 12, 2022 |
| May 10, 2022 | SCHULTZ HOWARD D (CEO) 121K shares $72.61 +45.4% since trade filed May 12, 2022 | Open-market buy | 121K | $72.61 | $8.8M | +45.4% | May 12, 2022 |
| Dec 10, 2021 | Lis Angela (Officer) 6,000 shares $116.88 −9.7% since trade filed Dec 14, 2021 | Discretionary sale | 6,000 | $116.88 | $701K | −9.7% | Dec 14, 2021 |
| Dec 8, 2021 | JOHNSON KEVIN R (CEO) 81K shares $116.42 −9.3% since trade filed Dec 10, 2021 | Discretionary sale | 81K | $116.42 | $9.4M | −9.3% | Dec 10, 2021 |
| Dec 8, 2021 | JOHNSON KEVIN R (CEO) 169K shares $115.93 −8.9% since trade filed Dec 10, 2021 | Discretionary sale | 169K | $115.93 | $20M | −8.9% | Dec 10, 2021 |
| Nov 23, 2021 | Woods Gina (Officer) 4,030 shares $113.41 −6.9% since trade filed Nov 24, 2021 | Discretionary sale | 4,030 | $113.41 | $457K | −6.9% | Nov 24, 2021 |
| Nov 22, 2021 | Conway Michael Aaron (Officer) 47K shares $111.50 −5.3% since trade filed Nov 24, 2021 | Discretionary sale | 47K | $111.50 | $5.3M | −5.3% | Nov 24, 2021 |
| Aug 6, 2021 | CULVER JOHN (COO) 149K shares $119.00 filed Aug 10, 2021 | Discretionary sale | 149K | $119.00 | $18M | – | Aug 10, 2021 |
| Aug 2, 2021 | CULVER JOHN (COO) 3,600 shares $122.33 filed Aug 4, 2021 | Discretionary sale | 3,600 | $122.33 | $440K | – | Aug 4, 2021 |
| Jul 29, 2021 | JOHNSON KEVIN R (CEO) 45K shares $123.28 filed Jul 30, 2021 | Discretionary sale | 45K | $123.28 | $5.6M | – | Jul 30, 2021 |
| Jul 29, 2021 | JOHNSON KEVIN R (CEO) 314K shares $122.74 filed Jul 30, 2021 | Discretionary sale | 314K | $122.74 | $39M | – | Jul 30, 2021 |
| Apr 5, 2021 | JOHNSON KEVIN R (CEO) 170K shares $111.07 filed Apr 7, 2021 | Discretionary sale | 170K | $111.07 | $19M | – | Apr 7, 2021 |
| Apr 1, 2021 | JOHNSON KEVIN R (CEO) 31K shares $109.45 filed Apr 2, 2021 | Discretionary sale | 31K | $109.45 | $3.4M | – | Apr 2, 2021 |
| Apr 1, 2021 | JOHNSON KEVIN R (CEO) 122K shares $109.04 filed Apr 2, 2021 | Discretionary sale | 122K | $109.04 | $13M | – | Apr 2, 2021 |
| Mar 29, 2021 | Gonzalez Rachel A (Officer) 83K shares $109.51 filed Mar 31, 2021 | Discretionary sale | 83K | $109.51 | $9.1M | – | Mar 31, 2021 |
| Feb 16, 2021 | CULVER JOHN (Officer) 49K shares $106.51 filed Feb 18, 2021 | Discretionary sale | 49K | $106.51 | $5.2M | – | Feb 18, 2021 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
143 Forms 4, 3 years
2 filed late
0 amendments
2 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.