What the executives and directors of Synchrony Financial actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| DOUBLES BRIAN D See remarks | Officer | 827.9K | — | $14.9M |
| MOTHNER JONATHAN S See remarks | Officer | 172.7K | — | $6M |
| Whynott Paul See remarks | Officer | 112.1K | — | — |
| Howse Curtis See remarks | Officer | 86.6K | — | $5.9M |
| NAYLOR JEFFREY G | Director | 65.4K | — | — |
| Wenzel Brian J. Sr. See remarks | Officer | 64.5K | — | $4.5M |
| Alves Paget Leonard | Director | 52.4K | — | — |
| Richie Laurel | Director | 51.7K | — | — |
| Juel Carol See remarks | Officer | 51.7K | — | $4.3M |
| GUTHRIE ROY A | Director | 50.7K | — | — |
| Casellas Alberto See remarks | Officer | 50.5K | — | $4.3M |
| AGUIRRE FERNANDO | Director | 45.6K | — | — |
| Parker P.W. | Director | 34.5K | — | — |
| Schaller Bart See remarks | Officer | 34.2K | — | $3.4M |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-08-03 | COVIELLO ARTHUR W JR (Director) | Planned sale (10b5-1) | 4,000 | $77.17 | $309K |
| 2026-08-03 | Owens Darrell (Officer) | Planned sale (10b5-1) | 610 | $76.73 | $47K |
| 2026-08-03 | Gentleman Courtney (Officer) | Planned sale (10b5-1) | 721 | $76.73 | $55K |
| 2026-05-15 | MOTHNER JONATHAN S (Officer) | Planned sale (10b5-1) | 11.3K | $71.23 | $802K |
| 2026-05-15 | MOTHNER JONATHAN S (Officer) | Planned sale (10b5-1) | 40K | $71.23 | $2.8M |
| 2026-05-01 | COVIELLO ARTHUR W JR (Director) | Planned sale (10b5-1) | 4,000 | $76.55 | $306K |
| 2026-05-01 | Casellas Alberto (Officer) | Planned sale (10b5-1) | 5,794 | $76.55 | $444K |
| 2026-05-01 | Howse Curtis (Officer) | Planned sale (10b5-1) | 8,436 | $76.55 | $646K |
| 2026-03-03 | Wenzel Brian J. Sr. (Officer) | Planned sale (10b5-1) | 47.1K | $67.16 | $3.2M |
| 2026-03-02 | DOUBLES BRIAN D (Officer) | Planned sale (10b5-1) | 28.4K | $67.96 | $1.9M |
| 2026-03-02 | DOUBLES BRIAN D (Officer) | Planned sale (10b5-1) | 39.1K | $68.52 | $2.7M |
| 2026-03-02 | DOUBLES BRIAN D (Officer) | Planned sale (10b5-1) | 150K | $68.86 | $10.3M |
| 2026-03-02 | Casellas Alberto (Officer) | Planned sale (10b5-1) | 14.4K | $67.71 | $975K |
| 2026-03-02 | Wenzel Brian J. Sr. (Officer) | Planned sale (10b5-1) | 19.6K | $67.71 | $1.3M |
| 2026-03-02 | Howse Curtis (Officer) | Planned sale (10b5-1) | 7,882 | $67.71 | $534K |
| 2026-03-02 | Schaller Bart (Officer) | Planned sale (10b5-1) | 13K | $67.71 | $879K |
| 2026-03-02 | Juel Carol (Officer) | Planned sale (10b5-1) | 16.9K | $67.71 | $1.1M |
| 2026-03-02 | Owens Darrell (Officer) | Planned sale (10b5-1) | 3,865 | $67.71 | $262K |
| 2026-03-02 | Gentleman Courtney (Officer) | Planned sale (10b5-1) | 4,338 | $67.71 | $294K |
| 2026-02-17 | Casellas Alberto (Officer) | Planned sale (10b5-1) | 41.5K | $70.60 | $2.9M |
| 2026-02-17 | Schaller Bart (Officer) | Planned sale (10b5-1) | 35.3K | $70.60 | $2.5M |
| 2026-02-17 | Juel Carol (Officer) | Planned sale (10b5-1) | 44.4K | $70.60 | $3.1M |
| 2026-02-17 | Owens Darrell (Officer) | Planned sale (10b5-1) | 10.3K | $70.60 | $727K |
| 2026-02-17 | Gentleman Courtney (Officer) | Planned sale (10b5-1) | 12K | $70.60 | $850K |
| 2026-02-02 | COVIELLO ARTHUR W JR (Director) | Planned sale (10b5-1) | 4,000 | $72.32 | $289K |
| 2026-02-02 | Howse Curtis (Officer) | Planned sale (10b5-1) | 52.6K | $72.32 | $3.8M |
| 2025-11-17 | MOTHNER JONATHAN S (Officer) | Planned sale (10b5-1) | 12K | $72.80 | $874K |
| 2025-11-17 | MOTHNER JONATHAN S (Officer) | Planned sale (10b5-1) | 20K | $72.80 | $1.5M |
| 2025-11-03 | COVIELLO ARTHUR W JR (Director) | Planned sale (10b5-1) | 8,000 | $73.93 | $591K |
| 2025-11-03 | Howse Curtis (Officer) | Planned sale (10b5-1) | 12.1K | $74.02 | $895K |
| 2025-11-03 | Owens Darrell (Officer) | Planned sale (10b5-1) | 2,989 | $74.02 | $221K |
| 2025-08-05 | NAYLOR JEFFREY G (Director) | Planned sale (10b5-1) | 10K | $70.00 | $700K |
| 2025-08-05 | Wenzel Brian J. Sr. (Officer) | Planned sale (10b5-1) | 8,514 | $70.00 | $596K |
| 2025-08-04 | Owens Darrell (Officer) | Planned sale (10b5-1) | 600 | $67.95 | $41K |
| 2025-08-04 | Gentleman Courtney (Officer) | Planned sale (10b5-1) | 709 | $67.95 | $48K |
| 2025-08-01 | NAYLOR JEFFREY G (Director) | Planned sale (10b5-1) | 10K | $67.50 | $675K |
| 2025-06-24 | NAYLOR JEFFREY G (Director) | Planned sale (10b5-1) | 10K | $65.00 | $650K |
| 2025-06-24 | Howse Curtis (Officer) | Planned sale (10b5-1) | 11.4K | $65.00 | $740K |
| 2025-05-19 | MOTHNER JONATHAN S (Officer) | Planned sale (10b5-1) | 40.6K | $60.07 | $2.4M |
| 2025-03-03 | Casellas Alberto (Officer) | Planned sale (10b5-1) | 58K | $60.01 | $3.5M |
| 2025-03-03 | Wenzel Brian J. Sr. (Officer) | Planned sale (10b5-1) | 62.7K | $60.01 | $3.8M |
| 2025-03-03 | Howse Curtis (Officer) | Planned sale (10b5-1) | 34K | $60.01 | $2M |
| 2025-03-03 | Schaller Bart (Officer) | Planned sale (10b5-1) | 200 | $61.09 | $12K |
| 2025-03-03 | Schaller Bart (Officer) | Planned sale (10b5-1) | 10.5K | $58.58 | $615K |
| 2025-03-03 | Schaller Bart (Officer) | Planned sale (10b5-1) | 10.5K | $57.42 | $605K |
| 2025-03-03 | Schaller Bart (Officer) | Planned sale (10b5-1) | 15.9K | $60.48 | $961K |
| 2025-03-03 | Schaller Bart (Officer) | Planned sale (10b5-1) | 38K | $59.28 | $2.3M |
| 2025-03-03 | Juel Carol (Officer) | Planned sale (10b5-1) | 363 | $61.13 | $22K |
| 2025-03-03 | Juel Carol (Officer) | Planned sale (10b5-1) | 12.4K | $58.57 | $724K |
| 2025-03-03 | Juel Carol (Officer) | Planned sale (10b5-1) | 13.2K | $57.43 | $757K |
| 2025-03-03 | Juel Carol (Officer) | Planned sale (10b5-1) | 19.4K | $60.49 | $1.2M |
| 2025-03-03 | Juel Carol (Officer) | Planned sale (10b5-1) | 46.1K | $59.29 | $2.7M |
| 2025-03-03 | Owens Darrell (Officer) | Planned sale (10b5-1) | 11.1K | $60.01 | $665K |
| 2025-03-03 | Gentleman Courtney (Officer) | Planned sale (10b5-1) | 10K | $60.01 | $601K |
| 2025-02-28 | DOUBLES BRIAN D (Officer) | Planned sale (10b5-1) | 1,363 | $60.62 | $83K |
| 2025-02-28 | DOUBLES BRIAN D (Officer) | Planned sale (10b5-1) | 2,157 | $60.58 | $131K |
| 2025-02-28 | DOUBLES BRIAN D (Officer) | Planned sale (10b5-1) | 8,846 | $60.59 | $536K |
| 2025-02-28 | DOUBLES BRIAN D (Officer) | Planned sale (10b5-1) | 19.4K | $60.05 | $1.2M |
| 2025-02-28 | DOUBLES BRIAN D (Officer) | Planned sale (10b5-1) | 25.9K | $60.04 | $1.6M |
| 2025-02-28 | DOUBLES BRIAN D (Officer) | Planned sale (10b5-1) | 91.2K | $60.05 | $5.5M |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.