Molson Coors Beverage insider activity
What the executives and directors of Molson Coors Beverage actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
$498K
net open-market flow, 12 m
5 open-market buys, 12 m
0%
of sale value on 10b5-1 plans, 12 m
196 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 131 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Jun 30, 2026 | HERINGTON CHARLES M | 369 |
| Jun 30, 2026 | Cocks Christian P | 738 |
| May 18, 2026 | Molson Andrew Thomas | 1,422 |
| May 18, 2026 | Riley H Sanford | 1,345 |
| May 18, 2026 | Eaton Roger G. | 610 |
| May 18, 2026 | Molson Geoffrey E. | 1,422 |
| May 18, 2026 | O'Sullivan Nessa | 610 |
| May 6, 2026 | HERINGTON CHARLES M | 3,976 |
| May 6, 2026 | Molson Andrew Thomas | 3,976 |
| May 6, 2026 | Riley H Sanford | 3,976 |
| May 6, 2026 | Williams Leroy James Jr | 3,976 |
| May 6, 2026 | Eaton Roger G. | 3,976 |
| May 6, 2026 | Molson Geoffrey E. | 3,976 |
| May 6, 2026 | FergusonMchugh MaryLynn | 3,976 |
| May 6, 2026 | Coors Peter Joseph | 3,976 |
| May 6, 2026 | Winnefeld James A Jr | 3,976 |
| May 6, 2026 | Timm Jill | 3,976 |
| May 6, 2026 | O'Sullivan Nessa | 3,976 |
| May 6, 2026 | Coors David S. | 3,976 |
| May 6, 2026 | Cocks Christian P | 3,976 |
| Apr 14, 2026 | Joubert Tracey | 12K |
| Apr 1, 2026 | Coors Peter Joseph | 583 |
| Apr 1, 2026 | Stelter Roxanne | 1,049 |
| Mar 31, 2026 | HERINGTON CHARLES M | 334 |
| Mar 31, 2026 | Cocks Christian P | 668 |
| Mar 10, 2026 | Coors Peter Joseph | 11K |
| Mar 10, 2026 | Coors David S. | 11K |
| Mar 4, 2026 | Coors Peter Joseph | 1,585 |
| Mar 4, 2026 | Joubert Tracey | 13K |
| Mar 4, 2026 | Coors David S. | 2,113 |
| Mar 4, 2026 | Stelter Roxanne | 2,774 |
| Mar 4, 2026 | Maciolek Natalie G. | 9,508 |
| Mar 4, 2026 | Whitehead Philip M | 7,924 |
| Mar 4, 2026 | Goyal Rahul | 37K |
| Mar 4, 2026 | Vohs Darrin | 3,170 |
| Feb 27, 2026 | Coors Peter Joseph | 355 |
| Feb 27, 2026 | Joubert Tracey | 27K |
| Feb 27, 2026 | Coors David S. | 1,892 |
| Feb 27, 2026 | Stelter Roxanne | 3,374 |
| Feb 27, 2026 | Whitehead Philip M | 5,403 |
| Feb 27, 2026 | Goyal Rahul | 10K |
| Feb 27, 2026 | Vohs Darrin | 6,796 |
| Dec 31, 2025 | HERINGTON CHARLES M | 308 |
| Dec 31, 2025 | Cocks Christian P | 616 |
| Oct 2, 2025 | Maciolek Natalie G. | 4,505 |
| Oct 1, 2025 | Goyal Rahul | 43K |
| Sep 30, 2025 | HERINGTON CHARLES M | 318 |
| Sep 30, 2025 | Cocks Christian P | 636 |
| Jun 30, 2025 | HERINGTON CHARLES M | 287 |
| Jun 30, 2025 | Cocks Christian P | 315 |
| May 19, 2025 | Molson Andrew Thomas | 1,523 |
| May 19, 2025 | Riley H Sanford | 1,440 |
| May 19, 2025 | Eaton Roger G. | 464 |
| May 19, 2025 | Molson Geoffrey E. | 1,523 |
| May 19, 2025 | O'Sullivan Nessa | 464 |
| May 15, 2025 | HERINGTON CHARLES M | 3,022 |
| May 15, 2025 | Molson Andrew Thomas | 3,022 |
| May 15, 2025 | Riley H Sanford | 3,022 |
| May 15, 2025 | Williams Leroy James Jr | 3,022 |
| May 15, 2025 | Eaton Roger G. | 3,022 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 213K |
| Bought on market | 12K |
| Withheld for tax | 41K |
| Discretionary sales | 1,245 |
| Kept | 183K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Hattersley Gavin | 111K | 271K | 244.6 |
| Goyal Rahul | 64K | 105K | 163.6 |
| Coors Peter Joseph | 15K | 32K | 211.5 |
| St. Jacques Michelle | 27K | 72K | 262.2 |
Who holds what
the 14 largest holdings of 25| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Hattersley Gavin President & CEO Last trade Aug 3, 2017 | CEO | 271K | – | – | Aug 3, 2017 | |
| Joubert Tracey Chief Financial Officer Last trade Feb 12, 2024 | CFO | 180K | – | – | Feb 12, 2024 | |
| COORS PETER H Last trade Mar 4, 2020 | Director | 162K | – | – | Mar 4, 2020 | |
| Goyal Rahul President & CEO | CEO | 105K | – | – | – | |
| Coors Peter Joseph | Director | 75K | – | – | – | |
| St. Jacques Michelle Chief Commercial Officer | Officer | 72K | – | – | – | |
| HERINGTON CHARLES M Last trade Aug 11, 2015 | Director | 66K | – | – | Aug 11, 2015 | |
| Eaton Roger G. | Director | 55K | – | – | – | |
| Riley H Sanford Last trade May 14, 2013 | Director | 49K | – | – | May 14, 2013 | |
| Coors David S. Last trade Nov 5, 2025 | Director | 48K | $100K | – | net buying over the year: 1 month buying, 0 months selling | Nov 5, 2025 |
| Yeskov Sergey Pres&CEO, Molson Coors Europe | CEO | 48K | – | – | – | |
| Maciolek Natalie G. Chief Legal Officer | Officer | 43K | – | – | – | |
| VACHON LOUIS Last trade Sep 8, 2021 | Director | 39K | – | – | Sep 8, 2021 | |
| FergusonMchugh MaryLynn | Director | 33K | – | – | – |
Open-market trade log
the 60 most recent of 1,043| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| May 21, 2026 | Molson Geoffrey E. (Director) 1,245 shares $42.50 +0.0% since trade filed May 22, 2026 | Discretionary sale | 1,245 | $42.50 | $53K | +0.0% | May 22, 2026 |
| Mar 9, 2026 | Molson Andrew Thomas (Director) 2,000 shares $46.67 −8.9% since trade filed Mar 10, 2026 | Open-market buy | 2,000 | $46.67 | $93K | −8.9% | Mar 10, 2026 |
| Feb 20, 2026 | Winnefeld James A Jr (Director) 100 shares $49.01 −13.3% since trade filed Feb 20, 2026 | Open-market buy | 100 | $49.01 | $5K | −13.3% | Feb 20, 2026 |
| Nov 26, 2025 | Cocks Christian P (Director) 45 shares $47.19 −9.9% since trade filed Feb 6, 2026 late | Open-market buy | 45 | $47.19 | $2K | −9.9% | Feb 6, 2026 late |
| Nov 10, 2025 | Molson Andrew Thomas (Director) 7,500 shares $46.79 −9.2% since trade filed Nov 12, 2025 | Open-market buy | 7,500 | $46.79 | $351K | −9.2% | Nov 12, 2025 |
| Nov 5, 2025 | Coors David S. (Director) 2,245 shares $44.47 −4.4% since trade filed Nov 6, 2025 | Open-market buy | 2,245 | $44.47 | $100K | −4.4% | Nov 6, 2025 |
| May 21, 2025 | Molson Geoffrey E. (Director) 1,333 shares $56.29 −24.5% since trade filed May 21, 2025 | Discretionary sale | 1,333 | $56.29 | $75K | −24.5% | May 21, 2025 |
| May 9, 2025 | Winnefeld James A Jr (Director) 200 shares $54.00 −21.3% since trade filed May 9, 2025 | Open-market buy | 200 | $54.00 | $11K | −21.3% | May 9, 2025 |
| Mar 13, 2025 | Whitehead Philip M (CEO) 3,491 shares $59.61 −28.7% since trade filed Mar 14, 2025 | Discretionary sale | 3,491 | $59.61 | $208K | −28.7% | Mar 14, 2025 |
| Feb 12, 2024 | Joubert Tracey (CFO) 2,771 shares $60.37 −29.6% since trade filed Feb 14, 2024 | Planned sale (10b5-1) | 2,771 | $60.37 | $167K | −29.6% | Feb 14, 2024 |
| Nov 3, 2023 | Winnefeld James A Jr (Director) 100 shares $59.02 −28.0% since trade filed Nov 3, 2023 | Open-market buy | 100 | $59.02 | $6K | −28.0% | Nov 3, 2023 |
| Aug 3, 2023 | Winnefeld James A Jr (Director) 100 shares $67.08 −36.6% since trade filed Aug 4, 2023 | Open-market buy | 100 | $67.08 | $7K | −36.6% | Aug 4, 2023 |
| May 25, 2023 | Molson Geoffrey E. (Director) 1,840 shares $60.62 −29.9% since trade filed May 26, 2023 | Discretionary sale | 1,840 | $60.62 | $112K | −29.9% | May 26, 2023 |
| Aug 3, 2022 | Winnefeld James A Jr (Director) 200 shares $53.45 −20.5% since trade filed Aug 4, 2022 | Open-market buy | 200 | $53.45 | $11K | −20.5% | Aug 4, 2022 |
| Nov 4, 2021 | Winnefeld James A Jr (Director) 200 shares $45.47 −6.5% since trade filed Nov 5, 2021 | Open-market buy | 200 | $45.47 | $9K | −6.5% | Nov 5, 2021 |
| Sep 8, 2021 | VACHON LOUIS (Director) 3,000 shares $46.04 −7.7% since trade filed Sep 10, 2021 | Open-market buy | 3,000 | $46.04 | $138K | −7.7% | Sep 10, 2021 |
| Feb 24, 2021 | Cox Simon (CEO) 11K shares $46.62 filed Feb 26, 2021 | Discretionary sale | 11K | $46.62 | $497K | – | Feb 26, 2021 |
| Feb 12, 2021 | Winnefeld James A Jr (Director) 1,000 shares $44.49 filed Feb 12, 2021 | Open-market buy | 1,000 | $44.49 | $44K | – | Feb 12, 2021 |
| Nov 24, 2020 | Molson Andrew Thomas (Director) 3,238 shares $47.12 filed Nov 25, 2020 | Discretionary sale | 3,238 | $47.12 | $153K | – | Nov 25, 2020 |
| Nov 4, 2020 | Winnefeld James A Jr (Director) 1,000 shares $36.90 filed Nov 4, 2020 | Open-market buy | 1,000 | $36.90 | $37K | – | Nov 4, 2020 |
| Sep 14, 2020 | VACHON LOUIS (Director) 3,000 shares $35.28 filed Sep 15, 2020 | Open-market buy | 3,000 | $35.28 | $106K | – | Sep 15, 2020 |
| Mar 4, 2020 | COORS PETER H (Director) 67K shares $51.22 filed Mar 6, 2020 | Discretionary sale | 67K | $51.22 | $3.4M | – | Mar 6, 2020 |
| Feb 14, 2020 | Cox Simon (CEO) 8,991 shares $54.98 filed Feb 18, 2020 | Discretionary sale | 8,991 | $54.98 | $494K | – | Feb 18, 2020 |
| Sep 13, 2019 | Tabolt Brian (Officer) 1,825 shares $56.94 filed Sep 17, 2019 | Discretionary sale | 1,825 | $56.94 | $104K | – | Sep 17, 2019 |
| May 7, 2019 | Hunter Mark (CEO) 11K shares $60.06 filed May 9, 2019 | Discretionary sale | 11K | $60.06 | $678K | – | May 9, 2019 |
| Feb 19, 2019 | Cox Simon (CEO) 9,497 shares $60.69 filed Feb 21, 2019 | Discretionary sale | 9,497 | $60.69 | $576K | – | Feb 21, 2019 |
| Dec 3, 2018 | Anand Krishnan (Officer) 2,595 shares $64.75 filed Dec 4, 2018 | Discretionary sale | 2,595 | $64.75 | $168K | – | Dec 4, 2018 |
| Nov 1, 2018 | Anand Krishnan (Officer) 2,595 shares $64.81 filed Nov 5, 2018 | Discretionary sale | 2,595 | $64.81 | $168K | – | Nov 5, 2018 |
| Oct 1, 2018 | Anand Krishnan (Officer) 2,595 shares $61.42 filed Oct 3, 2018 | Discretionary sale | 2,595 | $61.42 | $159K | – | Oct 3, 2018 |
| Sep 4, 2018 | Anand Krishnan (Officer) 2,595 shares $66.26 filed Sep 6, 2018 | Discretionary sale | 2,595 | $66.26 | $172K | – | Sep 6, 2018 |
| Aug 1, 2018 | Anand Krishnan (Officer) 2,595 shares $64.96 filed Aug 3, 2018 | Discretionary sale | 2,595 | $64.96 | $169K | – | Aug 3, 2018 |
| Jul 2, 2018 | Anand Krishnan (Officer) 2,595 shares $67.84 filed Oct 10, 2018 late | Discretionary sale | 2,595 | $67.84 | $176K | – | Oct 10, 2018 late |
| Jun 1, 2018 | Anand Krishnan (Officer) 2,595 shares $61.49 filed Oct 10, 2018 late | Discretionary sale | 2,595 | $61.49 | $160K | – | Oct 10, 2018 late |
| May 3, 2018 | Hunter Mark (CEO) 600 shares $60.84 filed May 4, 2018 | Discretionary sale | 600 | $60.84 | $37K | – | May 4, 2018 |
| May 3, 2018 | Hunter Mark (CEO) 1,470 shares $61.43 filed May 4, 2018 | Discretionary sale | 1,470 | $61.43 | $90K | – | May 4, 2018 |
| May 1, 2018 | Anand Krishnan (Officer) 2,595 shares $71.24 filed May 3, 2018 | Discretionary sale | 2,595 | $71.24 | $185K | – | May 3, 2018 |
| Feb 20, 2018 | Cox Simon (CEO) 203 shares $80.68 filed Feb 22, 2018 | Discretionary sale | 203 | $80.68 | $16K | – | Feb 22, 2018 |
| Jan 17, 2018 | COORS PETER H (Officer) 51K shares $85.01 filed Jan 18, 2018 | Discretionary sale | 51K | $85.01 | $4.4M | – | Jan 18, 2018 |
| Jan 16, 2018 | COORS PETER H (Officer) 4,118 shares $85.01 filed Jan 18, 2018 | Discretionary sale | 4,118 | $85.01 | $350K | – | Jan 18, 2018 |
| Dec 1, 2017 | Joubert Tracey (CFO) 1,000 shares $79.15 filed Dec 5, 2017 | Discretionary sale | 1,000 | $79.15 | $79K | – | Dec 5, 2017 |
| Aug 3, 2017 | Hattersley Gavin (CEO) 17K shares $91.90 filed Aug 7, 2017 | Discretionary sale | 17K | $91.90 | $1.6M | – | Aug 7, 2017 |
| Mar 16, 2017 | Tabolt Brian (Officer) 1,806 shares $98.13 filed Mar 17, 2017 | Discretionary sale | 1,806 | $98.13 | $177K | – | Mar 17, 2017 |
| Feb 21, 2017 | Cox Simon (CEO) 433 shares $100.33 filed Feb 23, 2017 | Discretionary sale | 433 | $100.33 | $43K | – | Feb 23, 2017 |
| Dec 7, 2016 | Molson Geoffrey E. (Director) 1,000 shares $127.75 filed Dec 9, 2016 | Open-market buy | 1,000 | $127.75 | $128K | – | Dec 9, 2016 |
| Nov 22, 2016 | Hunter Mark (CEO) 5,851 shares $100.00 filed Nov 25, 2016 | Discretionary sale | 5,851 | $100.00 | $585K | – | Nov 25, 2016 |
| Sep 28, 2016 | Anand Krishnan (CEO) 13K shares $110.64 filed Sep 30, 2016 | Discretionary sale | 13K | $110.64 | $1.4M | – | Sep 30, 2016 |
| Sep 7, 2016 | Anand Krishnan (CEO) 13K shares $107.00 filed Sep 9, 2016 | Discretionary sale | 13K | $107.00 | $1.4M | – | Sep 9, 2016 |
| Sep 6, 2016 | WALKER SAMUEL D (Officer) 5,033 shares $105.06 filed Sep 8, 2016 | Discretionary sale | 5,033 | $105.06 | $529K | – | Sep 8, 2016 |
| Sep 6, 2016 | Anand Krishnan (CEO) 1,870 shares $105.00 filed Sep 8, 2016 | Discretionary sale | 1,870 | $105.00 | $196K | – | Sep 8, 2016 |
| Aug 5, 2016 | WALKER SAMUEL D (Officer) 43K shares $99.93 filed Aug 9, 2016 | Discretionary sale | 43K | $99.93 | $4.3M | – | Aug 9, 2016 |
| Aug 3, 2016 | Molson Andrew Thomas (Director) 1,173 shares $99.49 filed Aug 5, 2016 | Discretionary sale | 1,173 | $99.49 | $117K | – | Aug 5, 2016 |
| Jul 29, 2016 | Anand Krishnan (CEO) 1,869 shares $102.00 filed Aug 2, 2016 | Discretionary sale | 1,869 | $102.00 | $191K | – | Aug 2, 2016 |
| Jun 1, 2016 | Anand Krishnan (CEO) 2,260 shares $102.00 filed Jun 3, 2016 | Discretionary sale | 2,260 | $102.00 | $231K | – | Jun 3, 2016 |
| May 9, 2016 | Molson Andrew Thomas (Director) 220 shares $99.37 filed May 11, 2016 | Discretionary sale | 220 | $99.37 | $22K | – | May 11, 2016 |
| May 4, 2016 | Davis Brenda (Officer) 3,000 shares $98.03 filed May 6, 2016 | Discretionary sale | 3,000 | $98.03 | $294K | – | May 6, 2016 |
| Apr 19, 2016 | Anand Krishnan (CEO) 2,260 shares $98.00 filed Apr 21, 2016 | Discretionary sale | 2,260 | $98.00 | $221K | – | Apr 21, 2016 |
| Mar 4, 2016 | WALKER SAMUEL D (Officer) 41K shares $89.30 filed Mar 7, 2016 | Discretionary sale | 41K | $89.30 | $3.7M | – | Mar 7, 2016 |
| Mar 3, 2016 | WALKER SAMUEL D (Officer) 6,500 shares $88.03 filed Mar 7, 2016 | Discretionary sale | 6,500 | $88.03 | $572K | – | Mar 7, 2016 |
| Mar 3, 2016 | WALKER SAMUEL D (Officer) 16K shares $88.05 filed Mar 7, 2016 | Discretionary sale | 16K | $88.05 | $1.4M | – | Mar 7, 2016 |
| Feb 17, 2016 | WALKER SAMUEL D (Officer) 6,000 shares $86.01 filed Feb 19, 2016 | Discretionary sale | 6,000 | $86.01 | $516K | – | Feb 19, 2016 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
150 Forms 4, 3 years
4 filed late
10 amendments
2.7 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.