What the executives and directors of Molson Coors Beverage Company actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Hattersley Gavin President & CEO | CEO | 270.6K | — | — |
| Joubert Tracey Chief Financial Officer | CFO | 179.9K | — | — |
| COORS PETER H | Director | 161.6K | — | — |
| Goyal Rahul President & CEO | CEO | 105.4K | — | — |
| Coors Peter Joseph | Director | 75.4K | — | — |
| St. Jacques Michelle Chief Commercial Officer | Officer | 71.7K | — | — |
| HERINGTON CHARLES M | Director | 65.9K | — | — |
| Eaton Roger G. | Director | 55.3K | — | — |
| Riley H Sanford | Director | 48.7K | — | — |
| Coors David S. | Director | 48K | $100K | — |
| Yeskov Sergey Pres&CEO, Molson Coors Europe | CEO | 47.5K | — | — |
| Maciolek Natalie G. Chief Legal Officer | Officer | 42.7K | — | — |
| VACHON LOUIS | Director | 39K | — | — |
| FergusonMchugh MaryLynn | Director | 32.7K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-21 | Molson Geoffrey E. (Director) | Discretionary sale | 1,245 | $42.50 | $53K |
| 2026-03-09 | Molson Andrew Thomas (Director) | Open-market buy | 2,000 | $46.67 | $93K |
| 2026-02-20 | Winnefeld James A Jr (Director) | Open-market buy | 100 | $49.01 | $5K |
| 2025-11-26 | Cocks Christian P (Director) | Open-market buy | 45 | $47.19 | $2K |
| 2025-11-10 | Molson Andrew Thomas (Director) | Open-market buy | 7,500 | $46.79 | $351K |
| 2025-11-05 | Coors David S. (Director) | Open-market buy | 2,245 | $44.47 | $100K |
| 2025-05-21 | Molson Geoffrey E. (Director) | Discretionary sale | 1,333 | $56.29 | $75K |
| 2025-05-09 | Winnefeld James A Jr (Director) | Open-market buy | 200 | $54.00 | $11K |
| 2025-03-13 | Whitehead Philip M (CEO) | Discretionary sale | 3,491 | $59.61 | $208K |
| 2024-02-12 | Joubert Tracey (CFO) | Planned sale (10b5-1) | 2,771 | $60.37 | $167K |
| 2023-11-03 | Winnefeld James A Jr (Director) | Open-market buy | 100 | $59.02 | $6K |
| 2023-08-03 | Winnefeld James A Jr (Director) | Open-market buy | 100 | $67.08 | $7K |
| 2023-05-25 | Molson Geoffrey E. (Director) | Discretionary sale | 1,840 | $60.62 | $112K |
| 2022-08-03 | Winnefeld James A Jr (Director) | Open-market buy | 200 | $53.45 | $11K |
| 2021-11-04 | Winnefeld James A Jr (Director) | Open-market buy | 200 | $45.47 | $9K |
| 2021-09-08 | VACHON LOUIS (Director) | Open-market buy | 3,000 | $46.04 | $138K |
| 2021-02-24 | Cox Simon (CEO) | Discretionary sale | 10.7K | $46.62 | $497K |
| 2021-02-12 | Winnefeld James A Jr (Director) | Open-market buy | 1,000 | $44.49 | $44K |
| 2020-11-24 | Molson Andrew Thomas (Director) | Discretionary sale | 3,238 | $47.12 | $153K |
| 2020-11-04 | Winnefeld James A Jr (Director) | Open-market buy | 1,000 | $36.90 | $37K |
| 2020-09-14 | VACHON LOUIS (Director) | Open-market buy | 3,000 | $35.28 | $106K |
| 2020-03-04 | COORS PETER H (Director) | Discretionary sale | 67.1K | $51.22 | $3.4M |
| 2020-02-14 | Cox Simon (CEO) | Discretionary sale | 8,991 | $54.98 | $494K |
| 2019-09-13 | Tabolt Brian (Officer) | Discretionary sale | 1,825 | $56.94 | $104K |
| 2019-05-07 | Hunter Mark (CEO) | Discretionary sale | 11.3K | $60.06 | $678K |
| 2019-02-19 | Cox Simon (CEO) | Discretionary sale | 9,497 | $60.69 | $576K |
| 2018-12-03 | Anand Krishnan (Officer) | Discretionary sale | 2,595 | $64.75 | $168K |
| 2018-11-01 | Anand Krishnan (Officer) | Discretionary sale | 2,595 | $64.81 | $168K |
| 2018-10-01 | Anand Krishnan (Officer) | Discretionary sale | 2,595 | $61.42 | $159K |
| 2018-09-04 | Anand Krishnan (Officer) | Discretionary sale | 2,595 | $66.26 | $172K |
| 2018-08-01 | Anand Krishnan (Officer) | Discretionary sale | 2,595 | $64.96 | $169K |
| 2018-07-02 | Anand Krishnan (Officer) | Discretionary sale | 2,595 | $67.84 | $176K |
| 2018-06-01 | Anand Krishnan (Officer) | Discretionary sale | 2,595 | $61.49 | $160K |
| 2018-05-03 | Hunter Mark (CEO) | Discretionary sale | 600 | $60.84 | $37K |
| 2018-05-03 | Hunter Mark (CEO) | Discretionary sale | 1,470 | $61.43 | $90K |
| 2018-05-01 | Anand Krishnan (Officer) | Discretionary sale | 2,595 | $71.24 | $185K |
| 2018-02-20 | Cox Simon (CEO) | Discretionary sale | 203 | $80.68 | $16K |
| 2018-01-17 | COORS PETER H (Officer) | Discretionary sale | 51.5K | $85.01 | $4.4M |
| 2018-01-16 | COORS PETER H (Officer) | Discretionary sale | 4,118 | $85.01 | $350K |
| 2017-12-01 | Joubert Tracey (CFO) | Discretionary sale | 1,000 | $79.15 | $79K |
| 2017-08-03 | Hattersley Gavin (CEO) | Discretionary sale | 17.2K | $91.90 | $1.6M |
| 2017-03-16 | Tabolt Brian (Officer) | Discretionary sale | 1,806 | $98.13 | $177K |
| 2017-02-21 | Cox Simon (CEO) | Discretionary sale | 433 | $100.33 | $43K |
| 2016-12-07 | Molson Geoffrey E. (Director) | Open-market buy | 1,000 | $127.75 | $128K |
| 2016-11-22 | Hunter Mark (CEO) | Discretionary sale | 5,851 | $100.00 | $585K |
| 2016-09-28 | Anand Krishnan (CEO) | Discretionary sale | 13K | $110.64 | $1.4M |
| 2016-09-07 | Anand Krishnan (CEO) | Discretionary sale | 13K | $107.00 | $1.4M |
| 2016-09-06 | WALKER SAMUEL D (Officer) | Discretionary sale | 5,033 | $105.06 | $529K |
| 2016-09-06 | Anand Krishnan (CEO) | Discretionary sale | 1,870 | $105.00 | $196K |
| 2016-08-05 | WALKER SAMUEL D (Officer) | Discretionary sale | 43.4K | $99.93 | $4.3M |
| 2016-08-03 | Molson Andrew Thomas (Director) | Discretionary sale | 1,173 | $99.49 | $117K |
| 2016-07-29 | Anand Krishnan (CEO) | Discretionary sale | 1,869 | $102.00 | $191K |
| 2016-06-01 | Anand Krishnan (CEO) | Discretionary sale | 2,260 | $102.00 | $231K |
| 2016-05-09 | Molson Andrew Thomas (Director) | Discretionary sale | 220 | $99.37 | $22K |
| 2016-05-04 | Davis Brenda (Officer) | Discretionary sale | 3,000 | $98.03 | $294K |
| 2016-04-19 | Anand Krishnan (CEO) | Discretionary sale | 2,260 | $98.00 | $221K |
| 2016-03-04 | WALKER SAMUEL D (Officer) | Discretionary sale | 41.4K | $89.30 | $3.7M |
| 2016-03-03 | WALKER SAMUEL D (Officer) | Discretionary sale | 6,500 | $88.03 | $572K |
| 2016-03-03 | WALKER SAMUEL D (Officer) | Discretionary sale | 15.9K | $88.05 | $1.4M |
| 2016-02-17 | WALKER SAMUEL D (Officer) | Discretionary sale | 6,000 | $86.01 | $516K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.