What the executives and directors of Tapestry, Inc. actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Crevoiserat Joanne C. Chief Executive Officer | CEO | 649.9K | — | $14.6M |
| Kahn Todd CEO and Brand President, Coach | CEO | 142.8K | — | $12.9M |
| Fraser Elizabeth CEO & Brand Pres. Kate Spade | CEO | 66.8K | — | — |
| Roe Scott A. CFO and COO | CFO | 64.8K | — | $8.7M |
| Howard David E Chief Legal Officer, Secretary | Officer | 56.3K | — | $2.6M |
| BILBREY JOHN P | Director | 47.8K | — | — |
| Kulikowsky Denise Chief People Officer | Officer | 32.9K | — | $1.7M |
| Gates Anne | Director | 31.6K | — | $999K |
| CAVENS DARRELL | Director | 29.9K | — | — |
| Greco Thomas | Director | 28.1K | — | $2.2M |
| Dadlani Manesh VP, Controller and PAO | Officer | 17.5K | — | $1.3M |
| Lifford Pamela | Director | 15.6K | — | — |
| Faber Johanna W. | Director | 13.9K | — | — |
| Lau Alan Ka Ming | Director | 9,754 | — | $1.2M |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-26 | Kahn Todd (CEO) | Discretionary sale | 19.6K | $140.02 | $2.7M |
| 2026-05-13 | Crevoiserat Joanne C. (CEO) | Planned sale (10b5-1) | 13K | $132.90 | $1.7M |
| 2026-05-13 | Crevoiserat Joanne C. (CEO) | Planned sale (10b5-1) | 14.7K | $132.88 | $2M |
| 2026-03-03 | Dadlani Manesh (Officer) | Discretionary sale | 975 | $156.05 | $152K |
| 2026-02-18 | Crevoiserat Joanne C. (CEO) | Planned sale (10b5-1) | 13.3K | $154.79 | $2.1M |
| 2026-02-18 | Crevoiserat Joanne C. (CEO) | Planned sale (10b5-1) | 15.1K | $154.78 | $2.3M |
| 2026-02-18 | Crevoiserat Joanne C. (CEO) | Planned sale (10b5-1) | 20.4K | $154.99 | $3.2M |
| 2026-02-17 | Greco Thomas (Director) | Discretionary sale | 4,027 | $154.44 | $622K |
| 2026-02-17 | Greco Thomas (Director) | Discretionary sale | 4,942 | $154.44 | $763K |
| 2026-02-17 | Greco Thomas (Director) | Discretionary sale | 5,276 | $154.44 | $815K |
| 2026-02-11 | Dadlani Manesh (Officer) | Discretionary sale | 115 | $153.75 | $18K |
| 2026-02-11 | Dadlani Manesh (Officer) | Discretionary sale | 2,032 | $153.45 | $312K |
| 2026-02-10 | Roe Scott A. (CFO) | Discretionary sale | 10.2K | $152.60 | $1.6M |
| 2026-02-10 | Roe Scott A. (CFO) | Discretionary sale | 15K | $152.61 | $2.3M |
| 2026-02-10 | Roe Scott A. (CFO) | Discretionary sale | 19.1K | $152.64 | $2.9M |
| 2026-02-10 | Gates Anne (Director) | Discretionary sale | 6,498 | $153.79 | $999K |
| 2026-02-10 | Kulikowsky Denise (Officer) | Discretionary sale | 3,229 | $155.62 | $502K |
| 2026-02-10 | Kulikowsky Denise (Officer) | Discretionary sale | 5,937 | $155.62 | $924K |
| 2026-02-09 | Kahn Todd (CEO) | Discretionary sale | 13.5K | $152.00 | $2.1M |
| 2026-02-09 | Kahn Todd (CEO) | Discretionary sale | 26.3K | $151.00 | $4M |
| 2025-12-04 | Kulikowsky Denise (Officer) | Discretionary sale | 583 | $115.17 | $67K |
| 2025-11-26 | Kulikowsky Denise (Officer) | Discretionary sale | 575 | $110.20 | $63K |
| 2025-11-26 | Kulikowsky Denise (Officer) | Discretionary sale | 1,096 | $110.19 | $121K |
| 2025-11-24 | Kahn Todd (CEO) | Discretionary sale | 10.3K | $107.00 | $1.1M |
| 2025-11-21 | Roe Scott A. (CFO) | Discretionary sale | 18.8K | $104.85 | $2M |
| 2025-11-21 | Crevoiserat Joanne C. (CEO) | Discretionary sale | 31.7K | $105.31 | $3.3M |
| 2025-11-18 | Kahn Todd (CEO) | Discretionary sale | 29K | $102.83 | $3M |
| 2025-11-18 | Howard David E (Officer) | Discretionary sale | 11.2K | $102.50 | $1.1M |
| 2025-11-18 | Howard David E (Officer) | Discretionary sale | 13.9K | $102.50 | $1.4M |
| 2025-09-11 | Lau Alan Ka Ming (Director) | Discretionary sale | 3,671 | $106.12 | $390K |
| 2025-09-11 | Lau Alan Ka Ming (Director) | Discretionary sale | 7,649 | $106.23 | $813K |
| 2025-08-25 | Dadlani Manesh (Officer) | Discretionary sale | 7,882 | $99.05 | $781K |
| 2025-05-13 | Dadlani Manesh (Officer) | Discretionary sale | 269 | $84.42 | $23K |
| 2025-05-12 | Kahn Todd (CEO) | Discretionary sale | 40K | $81.40 | $3.3M |
| 2025-05-12 | Dadlani Manesh (Officer) | Discretionary sale | 266 | $81.85 | $22K |
| 2025-05-12 | Dadlani Manesh (Officer) | Discretionary sale | 468 | $81.87 | $38K |
| 2025-05-12 | Dadlani Manesh (Officer) | Discretionary sale | 665 | $81.90 | $54K |
| 2025-02-26 | Kahn Todd (CEO) | Discretionary sale | 21.1K | $85.41 | $1.8M |
| 2025-02-25 | Kahn Todd (CEO) | Discretionary sale | 21.1K | $84.00 | $1.8M |
| 2025-02-21 | Kahn Todd (CEO) | Discretionary sale | 7,786 | $87.59 | $682K |
| 2025-02-20 | Roe Scott A. (CFO) | Discretionary sale | 11.4K | $86.57 | $989K |
| 2025-02-20 | Roe Scott A. (CFO) | Discretionary sale | 14.3K | $86.56 | $1.2M |
| 2025-02-20 | Howard David E (Officer) | Discretionary sale | 11.9K | $88.00 | $1M |
| 2024-11-25 | Kahn Todd (CEO) | Discretionary sale | 8,306 | $60.84 | $505K |
| 2024-11-25 | Kahn Todd (CEO) | Discretionary sale | 10.2K | $60.42 | $615K |
| 2024-11-22 | Kahn Todd (CEO) | Discretionary sale | 3,500 | $58.06 | $203K |
| 2024-11-22 | Kahn Todd (CEO) | Discretionary sale | 8,232 | $58.00 | $477K |
| 2024-11-22 | Kahn Todd (CEO) | Discretionary sale | 41.1K | $58.00 | $2.4M |
| 2024-11-22 | Howard David E (Officer) | Discretionary sale | 2,020 | $58.89 | $119K |
| 2024-11-22 | Howard David E (Officer) | Discretionary sale | 2,256 | $58.82 | $133K |
| 2024-11-22 | Howard David E (Officer) | Discretionary sale | 2,959 | $58.83 | $174K |
| 2024-11-22 | Howard David E (Officer) | Discretionary sale | 34.9K | $58.97 | $2.1M |
| 2024-11-15 | Dadlani Manesh (Officer) | Discretionary sale | 1,381 | $57.78 | $80K |
| 2024-11-15 | Dadlani Manesh (Officer) | Discretionary sale | 1,991 | $57.78 | $115K |
| 2024-11-15 | Dadlani Manesh (Officer) | Discretionary sale | 5,500 | $58.07 | $319K |
| 2024-05-24 | Dadlani Manesh (Officer) | Discretionary sale | 2,500 | $42.23 | $106K |
| 2022-12-02 | Dadlani Manesh (Officer) | Discretionary sale | 1,582 | $38.53 | $61K |
| 2022-09-12 | Dadlani Manesh (Officer) | Discretionary sale | 2,005 | $36.81 | $74K |
| 2022-08-25 | Dadlani Manesh (Officer) | Discretionary sale | 602 | $36.85 | $22K |
| 2022-08-25 | Dadlani Manesh (Officer) | Discretionary sale | 5,000 | $36.85 | $184K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.