Tractor Supply insider activity
What the executives and directors of Tractor Supply actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$11M
net open-market flow, 12 m
4 open-market buys, 12 m
1.7%
of sale value on 10b5-1 plans, 12 m
48 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 116 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Aug 8, 2026 | Ledbetter Samuel Craig | 2,432 |
| Aug 6, 2026 | Ordus John P | 1,588 |
| Aug 6, 2026 | Estep Jonathan S | 794 |
| Aug 5, 2026 | DAHL AMY E | 14K |
| Jul 1, 2026 | Krishnan Ramkumar | 830 |
| Jul 1, 2026 | Ham Margaret M | 415 |
| May 14, 2026 | MORRIS EDNA | 9,174 |
| May 14, 2026 | Jackson Denise L | 5,712 |
| May 14, 2026 | Hawaux Andre J | 5,712 |
| May 14, 2026 | Syngal Sonia | 5,712 |
| May 14, 2026 | Weikel Mark J | 5,712 |
| May 14, 2026 | Cardenas Ricardo | 5,712 |
| May 14, 2026 | Krishnan Ramkumar | 5,712 |
| May 14, 2026 | Brown Joy | 5,712 |
| May 14, 2026 | Ham Margaret M | 5,712 |
| Apr 1, 2026 | Krishnan Ramkumar | 579 |
| Apr 1, 2026 | Ham Margaret M | 290 |
| Feb 13, 2026 | Yankee Colin | 19K |
| Feb 12, 2026 | Mills Robert D | 71K |
| Feb 12, 2026 | Lawton III Harry A | 52K |
| Feb 12, 2026 | Barton Kurt D | 12K |
| Feb 12, 2026 | Ordus John P | 6,950 |
| Feb 12, 2026 | Estep Jonathan S | 68K |
| Feb 12, 2026 | Kersey Melissa | 5,862 |
| Feb 12, 2026 | Gardiner Kimberley S. | 3,570 |
| Feb 10, 2026 | Syngal Sonia | 781 |
| Feb 8, 2026 | Mills Robert D | 2,433 |
| Feb 8, 2026 | Lawton III Harry A | 13K |
| Feb 8, 2026 | Barton Kurt D | 1,952 |
| Feb 8, 2026 | Ordus John P | 1,344 |
| Feb 8, 2026 | Estep Jonathan S | 909 |
| Feb 8, 2026 | Yankee Colin | 1,274 |
| Feb 8, 2026 | Kersey Melissa | 1,273 |
| Jan 1, 2026 | Weikel Mark J | 685 |
| Jan 1, 2026 | Krishnan Ramkumar | 525 |
| Jan 1, 2026 | Ham Margaret M | 262 |
| Nov 14, 2025 | McKee Noni Ellison | 900 |
| Nov 5, 2025 | Lawton III Harry A | 160K |
| Oct 1, 2025 | Krishnan Ramkumar | 462 |
| Oct 1, 2025 | Ham Margaret M | 462 |
| Jul 28, 2025 | Yankee Colin | 6,680 |
| Jul 24, 2025 | Barton Kurt D | 90K |
| Jul 7, 2025 | Estep Jonathan S | 36K |
| Jul 1, 2025 | Krishnan Ramkumar | 497 |
| Jul 1, 2025 | Ham Margaret M | 497 |
| Jun 23, 2025 | Estep Jonathan S | 57K |
| May 14, 2025 | MORRIS EDNA | 5,161 |
| May 14, 2025 | Jackson Denise L | 3,213 |
| May 14, 2025 | Hawaux Andre J | 3,213 |
| May 14, 2025 | Weikel Mark J | 3,213 |
| May 14, 2025 | Cardenas Ricardo | 3,213 |
| May 14, 2025 | Krishnan Ramkumar | 3,213 |
| May 14, 2025 | Brown Joy | 3,213 |
| May 14, 2025 | Rubin Matthew L. | 745 |
| May 14, 2025 | Ham Margaret M | 3,213 |
| Apr 1, 2025 | Krishnan Ramkumar | 476 |
| Apr 1, 2025 | Ham Margaret M | 476 |
| Feb 20, 2025 | Rubin Matthew L. | 5,810 |
| Feb 12, 2025 | Yankee Colin | 19K |
| Feb 12, 2025 | Mills Robert D | 11K |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 332K |
| Vested / exercised | 134K |
| Bought on market | 20K |
| Other in | 183 |
| Withheld for tax | 32K |
| Planned sales (10b5-1) | 3,813 |
| Discretionary sales | 219K |
| Gifts | 900 |
| Kept | 231K |
Who holds what
the 14 largest holdings of 21| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Lawton III Harry A President & CEO Last trade Aug 4, 2026 | CEO | 638K | $502K | $4.5M | net selling over the year: 1 month buying, 1 month selling | Aug 4, 2026 |
| MORRIS EDNA Last trade Aug 4, 2026 | Director | 294K | $51K | – | net buying over the year: 1 month buying, 0 months selling | Aug 4, 2026 |
| Mills Robert D EVP Chief Technology Officer Last trade Feb 11, 2026 | Officer | 122K | – | $3.4M | net selling over the year: 0 months buying, 1 month selling | Feb 11, 2026 |
| Ordus John P EVP Chief Stores Officer Last trade Feb 22, 2024 | Officer | 97K | – | – | Feb 22, 2024 | |
| Estep Jonathan S EVP - CMO Last trade Feb 11, 2026 | Officer | 81K | – | $3.2M | net selling over the year: 0 months buying, 1 month selling | Feb 11, 2026 |
| Krishnan Ramkumar | Director | 68K | – | – | – | |
| Barton Kurt D EVP Chief Financial Officer Last trade Feb 10, 2026 | CFO | 52K | – | $205K | net selling over the year: 0 months buying, 1 month selling | Feb 10, 2026 |
| Yankee Colin EVP Chief Supply Chain Officer Last trade Feb 13, 2026 | Officer | 51K | – | $618K | net selling over the year: 0 months buying, 1 month selling | Feb 13, 2026 |
| Weikel Mark J Last trade Aug 7, 2025 | Director | 49K | – | – | Aug 7, 2025 | |
| Cardenas Ricardo | Director | 41K | – | – | – | |
| Kersey Melissa EVP Chief HR Officer Last trade Aug 13, 2025 | Officer | 38K | – | – | Aug 13, 2025 | |
| Jackson Denise L Last trade Jul 22, 2025 | Director | 37K | – | – | Jul 22, 2025 | |
| Rubin Matthew L. SVP Petsense GM Last trade May 14, 2025 | Officer | 33K | – | – | May 14, 2025 | |
| McKee Noni Ellison SVP General Counsel Last trade Jul 24, 2025 | Officer | 28K | – | – | Jul 24, 2025 |
Open-market trade log
the 60 most recent of 522| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Aug 4, 2026 | MORRIS EDNA (Director) 1,560 shares $32.44 −0.7% since trade filed Aug 5, 2026 | Open-market buy | 1,560 | $32.44 | $51K | −0.7% | Aug 5, 2026 |
| Aug 4, 2026 | Lawton III Harry A (CEO) 2,655 shares $31.90 +0.9% since trade filed Aug 5, 2026 | Open-market buy | 2,655 | $31.90 | $85K | +0.9% | Aug 5, 2026 |
| Aug 4, 2026 | Lawton III Harry A (CEO) 13K shares $32.20 +0.0% since trade filed Aug 5, 2026 | Open-market buy | 13K | $32.20 | $417K | +0.0% | Aug 5, 2026 |
| Aug 3, 2026 | Hawaux Andre J (Director) 3,150 shares $31.83 +1.2% since trade filed Aug 4, 2026 | Open-market buy | 3,150 | $31.83 | $100K | +1.2% | Aug 4, 2026 |
| Feb 13, 2026 | Yankee Colin (Officer) 781 shares $55.38 −41.9% since trade filed Feb 17, 2026 | Discretionary sale | 781 | $55.38 | $43K | −41.9% | Feb 17, 2026 |
| Feb 13, 2026 | Yankee Colin (Officer) 4,694 shares $55.37 −41.9% since trade filed Feb 17, 2026 | Discretionary sale | 4,694 | $55.37 | $260K | −41.9% | Feb 17, 2026 |
| Feb 13, 2026 | Yankee Colin (Officer) 5,695 shares $55.33 −41.8% since trade filed Feb 17, 2026 | Discretionary sale | 5,695 | $55.33 | $315K | −41.8% | Feb 17, 2026 |
| Feb 11, 2026 | Mills Robert D (Officer) 63K shares $54.12 −40.5% since trade filed Feb 12, 2026 | Discretionary sale | 63K | $54.12 | $3.4M | −40.5% | Feb 12, 2026 |
| Feb 11, 2026 | Estep Jonathan S (Officer) 60K shares $54.03 −40.4% since trade filed Feb 12, 2026 | Discretionary sale | 60K | $54.03 | $3.2M | −40.4% | Feb 12, 2026 |
| Feb 10, 2026 | Barton Kurt D (CFO) 1,884 shares $53.81 −40.2% since trade filed Feb 12, 2026 | Planned sale (10b5-1) | 1,884 | $53.81 | $101K | −40.2% | Feb 12, 2026 |
| Feb 6, 2026 | Barton Kurt D (CFO) 1,929 shares $53.94 −40.3% since trade filed Feb 9, 2026 | Planned sale (10b5-1) | 1,929 | $53.94 | $104K | −40.3% | Feb 9, 2026 |
| Feb 3, 2026 | Lawton III Harry A (CEO) 85K shares $53.16 −39.4% since trade filed Feb 5, 2026 | Discretionary sale | 85K | $53.16 | $4.5M | −39.4% | Feb 5, 2026 |
| Aug 13, 2025 | Kersey Melissa (Officer) 6,313 shares $59.79 −46.1% since trade filed Aug 15, 2025 | Discretionary sale | 6,313 | $59.79 | $377K | −46.1% | Aug 15, 2025 |
| Aug 7, 2025 | Weikel Mark J (Director) 8,000 shares $59.92 −46.3% since trade filed Aug 11, 2025 | Discretionary sale | 8,000 | $59.92 | $479K | −46.3% | Aug 11, 2025 |
| Jul 28, 2025 | Yankee Colin (Officer) 600 shares $58.42 −44.9% since trade filed Jul 30, 2025 | Discretionary sale | 600 | $58.42 | $35K | −44.9% | Jul 30, 2025 |
| Jul 28, 2025 | Yankee Colin (Officer) 6,080 shares $58.40 −44.9% since trade filed Jul 30, 2025 | Discretionary sale | 6,080 | $58.40 | $355K | −44.9% | Jul 30, 2025 |
| Jul 24, 2025 | Barton Kurt D (CFO) 90K shares $63.96 −49.7% since trade filed Jul 28, 2025 | Planned sale (10b5-1) | 90K | $63.96 | $5.8M | −49.7% | Jul 28, 2025 |
| Jul 24, 2025 | Ellison Noni L (Officer) 5,200 shares $63.96 −49.7% since trade filed Jul 28, 2025 | Planned sale (10b5-1) | 5,200 | $63.96 | $333K | −49.7% | Jul 28, 2025 |
| Jul 22, 2025 | Jackson Denise L (Director) 1,165 shares $58.50 −45.0% since trade filed Jul 24, 2025 | Planned sale (10b5-1) | 1,165 | $58.50 | $68K | −45.0% | Jul 24, 2025 |
| Jul 10, 2025 | Jackson Denise L (Director) 1,000 shares $57.50 −44.0% since trade filed Jul 14, 2025 | Planned sale (10b5-1) | 1,000 | $57.50 | $58K | −44.0% | Jul 14, 2025 |
| Jul 10, 2025 | Jackson Denise L (Director) 1,000 shares $58.00 −44.5% since trade filed Jul 14, 2025 | Planned sale (10b5-1) | 1,000 | $58.00 | $58K | −44.5% | Jul 14, 2025 |
| Jul 9, 2025 | Jackson Denise L (Director) 1,000 shares $57.00 −43.5% since trade filed Jul 11, 2025 | Planned sale (10b5-1) | 1,000 | $57.00 | $57K | −43.5% | Jul 11, 2025 |
| Jul 7, 2025 | Jackson Denise L (Director) 1,000 shares $56.50 −43.0% since trade filed Jul 9, 2025 | Planned sale (10b5-1) | 1,000 | $56.50 | $57K | −43.0% | Jul 9, 2025 |
| Jul 7, 2025 | Jackson Denise L (Director) 1,630 shares $55.50 −42.0% since trade filed Jul 9, 2025 | Planned sale (10b5-1) | 1,630 | $55.50 | $90K | −42.0% | Jul 9, 2025 |
| Jul 7, 2025 | Jackson Denise L (Director) 2,000 shares $56.00 −42.5% since trade filed Jul 9, 2025 | Planned sale (10b5-1) | 2,000 | $56.00 | $112K | −42.5% | Jul 9, 2025 |
| Jul 7, 2025 | Estep Jonathan S (Officer) 36K shares $56.00 −42.5% since trade filed Jul 9, 2025 | Planned sale (10b5-1) | 36K | $56.00 | $2.0M | −42.5% | Jul 9, 2025 |
| Jul 2, 2025 | Jackson Denise L (Director) 1,550 shares $55.00 −41.5% since trade filed Jul 7, 2025 | Planned sale (10b5-1) | 1,550 | $55.00 | $85K | −41.5% | Jul 7, 2025 |
| Jun 23, 2025 | Estep Jonathan S (Officer) 57K shares $53.00 −39.3% since trade filed Jun 25, 2025 | Planned sale (10b5-1) | 57K | $53.00 | $3.0M | −39.3% | Jun 25, 2025 |
| May 14, 2025 | Rubin Matthew L. (Officer) 2,810 shares $51.76 −37.8% since trade filed May 16, 2025 | Discretionary sale | 2,810 | $51.76 | $145K | −37.8% | May 16, 2025 |
| Feb 20, 2025 | Rubin Matthew L. (Officer) 3,850 shares $57.69 −44.2% since trade filed Feb 24, 2025 | Discretionary sale | 3,850 | $57.69 | $222K | −44.2% | Feb 24, 2025 |
| Feb 13, 2025 | Barton Kurt D (CFO) 12K shares $56.00 −42.5% since trade filed Feb 14, 2025 | Planned sale (10b5-1) | 12K | $56.00 | $680K | −42.5% | Feb 14, 2025 |
| Feb 11, 2025 | Yankee Colin (Officer) 25K shares $54.15 −40.5% since trade filed Feb 13, 2025 | Discretionary sale | 25K | $54.15 | $1.3M | −40.5% | Feb 13, 2025 |
| Feb 6, 2025 | Kersey Melissa (Officer) 591 shares $53.16 −39.4% since trade filed Feb 7, 2025 | Discretionary sale | 591 | $53.16 | $31K | −39.4% | Feb 7, 2025 |
| Feb 6, 2025 | Kersey Melissa (Officer) 8,709 shares $53.17 −39.4% since trade filed Feb 7, 2025 | Discretionary sale | 8,709 | $53.17 | $463K | −39.4% | Feb 7, 2025 |
| Feb 3, 2025 | Lawton III Harry A (CEO) 88K shares $54.59 −41.0% since trade filed Feb 5, 2025 | Discretionary sale | 88K | $54.59 | $4.8M | −41.0% | Feb 5, 2025 |
| Oct 1, 2024 | Barton Kurt D (CFO) 5,015 shares $296.40 −89.1% since trade filed Oct 3, 2024 | Planned sale (10b5-1) | 5,015 | $296.40 | $1.5M | −89.1% | Oct 3, 2024 |
| Oct 1, 2024 | Barton Kurt D (CFO) 19K shares $295.43 −89.1% since trade filed Oct 3, 2024 | Planned sale (10b5-1) | 19K | $295.43 | $5.5M | −89.1% | Oct 3, 2024 |
| Aug 28, 2024 | Barton Kurt D (CFO) 11K shares $275.00 −88.3% since trade filed Aug 30, 2024 | Planned sale (10b5-1) | 11K | $275.00 | $3.0M | −88.3% | Aug 30, 2024 |
| Aug 12, 2024 | Rubin Matthew L. (Officer) 540 shares $262.35 −87.7% since trade filed Aug 14, 2024 | Discretionary sale | 540 | $262.35 | $142K | −87.7% | Aug 14, 2024 |
| Mar 15, 2024 | Barton Kurt D (CFO) 4,335 shares $257.00 −87.5% since trade filed Mar 19, 2024 | Planned sale (10b5-1) | 4,335 | $257.00 | $1.1M | −87.5% | Mar 19, 2024 |
| Feb 28, 2024 | Yankee Colin (Officer) 8,675 shares $250.00 −87.1% since trade filed Mar 1, 2024 | Planned sale (10b5-1) | 8,675 | $250.00 | $2.2M | −87.1% | Mar 1, 2024 |
| Feb 23, 2024 | Ellison Noni L (Officer) 6,199 shares $241.79 −86.7% since trade filed Feb 27, 2024 | Discretionary sale | 6,199 | $241.79 | $1.5M | −86.7% | Feb 27, 2024 |
| Feb 22, 2024 | Ordus John P (Officer) 100 shares $235.95 −86.4% since trade filed Feb 23, 2024 | Discretionary sale | 100 | $235.95 | $24K | −86.4% | Feb 23, 2024 |
| Feb 22, 2024 | Ordus John P (Officer) 5,072 shares $239.54 −86.6% since trade filed Feb 23, 2024 | Discretionary sale | 5,072 | $239.54 | $1.2M | −86.6% | Feb 23, 2024 |
| Feb 22, 2024 | Ordus John P (Officer) 5,200 shares $237.45 −86.4% since trade filed Feb 23, 2024 | Discretionary sale | 5,200 | $237.45 | $1.2M | −86.4% | Feb 23, 2024 |
| Feb 22, 2024 | Ordus John P (Officer) 6,231 shares $236.42 −86.4% since trade filed Feb 23, 2024 | Discretionary sale | 6,231 | $236.42 | $1.5M | −86.4% | Feb 23, 2024 |
| Feb 22, 2024 | Ordus John P (Officer) 10K shares $238.51 −86.5% since trade filed Feb 23, 2024 | Discretionary sale | 10K | $238.51 | $2.4M | −86.5% | Feb 23, 2024 |
| Feb 21, 2024 | Estep Jonathan S (Officer) 123 shares $233.97 −86.2% since trade filed Feb 23, 2024 | Discretionary sale | 123 | $233.97 | $29K | −86.2% | Feb 23, 2024 |
| Feb 21, 2024 | Estep Jonathan S (Officer) 6,904 shares $234.59 −86.3% since trade filed Feb 23, 2024 | Discretionary sale | 6,904 | $234.59 | $1.6M | −86.3% | Feb 23, 2024 |
| Feb 21, 2024 | Estep Jonathan S (Officer) 9,792 shares $235.31 −86.3% since trade filed Feb 23, 2024 | Discretionary sale | 9,792 | $235.31 | $2.3M | −86.3% | Feb 23, 2024 |
| Feb 15, 2024 | Rubin Matthew L. (Officer) 100 shares $238.10 −86.5% since trade filed Feb 20, 2024 | Discretionary sale | 100 | $238.10 | $24K | −86.5% | Feb 20, 2024 |
| Feb 15, 2024 | Rubin Matthew L. (Officer) 100 shares $238.11 −86.5% since trade filed Feb 20, 2024 | Discretionary sale | 100 | $238.11 | $24K | −86.5% | Feb 20, 2024 |
| Feb 15, 2024 | Rubin Matthew L. (Officer) 213 shares $238.09 −86.5% since trade filed Feb 20, 2024 | Discretionary sale | 213 | $238.09 | $51K | −86.5% | Feb 20, 2024 |
| Feb 15, 2024 | Rubin Matthew L. (Officer) 312 shares $238.08 −86.5% since trade filed Feb 20, 2024 | Discretionary sale | 312 | $238.08 | $74K | −86.5% | Feb 20, 2024 |
| Feb 14, 2024 | Mills Robert D (Officer) 600 shares $234.20 −86.3% since trade filed Feb 15, 2024 | Discretionary sale | 600 | $234.20 | $141K | −86.3% | Feb 15, 2024 |
| Feb 14, 2024 | Mills Robert D (Officer) 700 shares $235.31 −86.3% since trade filed Feb 15, 2024 | Discretionary sale | 700 | $235.31 | $165K | −86.3% | Feb 15, 2024 |
| Feb 14, 2024 | Mills Robert D (Officer) 6,060 shares $233.37 −86.2% since trade filed Feb 15, 2024 | Discretionary sale | 6,060 | $233.37 | $1.4M | −86.2% | Feb 15, 2024 |
| Feb 14, 2024 | Mills Robert D (Officer) 20K shares $232.48 −86.2% since trade filed Feb 15, 2024 | Discretionary sale | 20K | $232.48 | $4.6M | −86.2% | Feb 15, 2024 |
| Feb 14, 2024 | Mills Robert D (Officer) 21K shares $231.51 −86.1% since trade filed Feb 15, 2024 | Discretionary sale | 21K | $231.51 | $4.9M | −86.1% | Feb 15, 2024 |
| Feb 14, 2024 | Kersey Melissa (Officer) 2,750 shares $235.70 −86.3% since trade filed Feb 15, 2024 | Discretionary sale | 2,750 | $235.70 | $648K | −86.3% | Feb 15, 2024 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
181 Forms 4, 3 years
1 filed late
0 amendments
2.1 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.