What the executives and directors of Tractor Supply actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Lawton III Harry A President & CEO | CEO | 637.7K | $502K | $4.5M |
| MORRIS EDNA | Director | 294.1K | $51K | — |
| Mills Robert D EVP Chief Technology Officer | Officer | 122K | — | $3.4M |
| Ordus John P EVP Chief Stores Officer | Officer | 96.3K | — | — |
| Estep Jonathan S EVP - CMO | Officer | 80.2K | — | $3.2M |
| Krishnan Ramkumar | Director | 68.2K | — | — |
| Barton Kurt D EVP Chief Financial Officer | CFO | 51.6K | — | $205K |
| Yankee Colin EVP Chief Supply Chain Officer | Officer | 51K | — | $618K |
| Weikel Mark J | Director | 48.9K | — | $479K |
| Cardenas Ricardo | Director | 41K | — | — |
| Kersey Melissa EVP Chief HR Officer | Officer | 37.5K | — | $377K |
| Jackson Denise L | Director | 36.8K | — | — |
| Rubin Matthew L. SVP Petsense GM | Officer | 32.6K | — | — |
| McKee Noni Ellison SVP General Counsel | Officer | 28.3K | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-08-04 | MORRIS EDNA (Director) | Open-market buy | 1,560 | $32.44 | $51K |
| 2026-08-04 | Lawton III Harry A (CEO) | Open-market buy | 2,655 | $31.90 | $85K |
| 2026-08-04 | Lawton III Harry A (CEO) | Open-market buy | 12.9K | $32.20 | $417K |
| 2026-08-03 | Hawaux Andre J (Director) | Open-market buy | 3,150 | $31.83 | $100K |
| 2026-02-13 | Yankee Colin (Officer) | Discretionary sale | 781 | $55.38 | $43K |
| 2026-02-13 | Yankee Colin (Officer) | Discretionary sale | 4,694 | $55.37 | $260K |
| 2026-02-13 | Yankee Colin (Officer) | Discretionary sale | 5,695 | $55.33 | $315K |
| 2026-02-11 | Mills Robert D (Officer) | Discretionary sale | 63K | $54.12 | $3.4M |
| 2026-02-11 | Estep Jonathan S (Officer) | Discretionary sale | 59.7K | $54.03 | $3.2M |
| 2026-02-10 | Barton Kurt D (CFO) | Planned sale (10b5-1) | 1,884 | $53.81 | $101K |
| 2026-02-06 | Barton Kurt D (CFO) | Planned sale (10b5-1) | 1,929 | $53.94 | $104K |
| 2026-02-03 | Lawton III Harry A (CEO) | Discretionary sale | 84.7K | $53.16 | $4.5M |
| 2025-08-13 | Kersey Melissa (Officer) | Discretionary sale | 6,313 | $59.79 | $377K |
| 2025-08-07 | Weikel Mark J (Director) | Discretionary sale | 8,000 | $59.92 | $479K |
| 2025-07-28 | Yankee Colin (Officer) | Discretionary sale | 600 | $58.42 | $35K |
| 2025-07-28 | Yankee Colin (Officer) | Discretionary sale | 6,080 | $58.40 | $355K |
| 2025-07-24 | Barton Kurt D (CFO) | Planned sale (10b5-1) | 90K | $63.96 | $5.8M |
| 2025-07-24 | Ellison Noni L (Officer) | Planned sale (10b5-1) | 5,200 | $63.96 | $333K |
| 2025-07-22 | Jackson Denise L (Director) | Planned sale (10b5-1) | 1,165 | $58.50 | $68K |
| 2025-07-10 | Jackson Denise L (Director) | Planned sale (10b5-1) | 1,000 | $57.50 | $58K |
| 2025-07-10 | Jackson Denise L (Director) | Planned sale (10b5-1) | 1,000 | $58.00 | $58K |
| 2025-07-09 | Jackson Denise L (Director) | Planned sale (10b5-1) | 1,000 | $57.00 | $57K |
| 2025-07-07 | Jackson Denise L (Director) | Planned sale (10b5-1) | 1,000 | $56.50 | $57K |
| 2025-07-07 | Jackson Denise L (Director) | Planned sale (10b5-1) | 1,630 | $55.50 | $90K |
| 2025-07-07 | Jackson Denise L (Director) | Planned sale (10b5-1) | 2,000 | $56.00 | $112K |
| 2025-07-07 | Estep Jonathan S (Officer) | Planned sale (10b5-1) | 35.8K | $56.00 | $2M |
| 2025-07-02 | Jackson Denise L (Director) | Planned sale (10b5-1) | 1,550 | $55.00 | $85K |
| 2025-06-23 | Estep Jonathan S (Officer) | Planned sale (10b5-1) | 56.6K | $53.00 | $3M |
| 2025-05-14 | Rubin Matthew L. (Officer) | Discretionary sale | 2,810 | $51.76 | $145K |
| 2025-02-20 | Rubin Matthew L. (Officer) | Discretionary sale | 3,850 | $57.69 | $222K |
| 2025-02-13 | Barton Kurt D (CFO) | Planned sale (10b5-1) | 12.1K | $56.00 | $680K |
| 2025-02-11 | Yankee Colin (Officer) | Discretionary sale | 24.6K | $54.15 | $1.3M |
| 2025-02-06 | Kersey Melissa (Officer) | Discretionary sale | 591 | $53.16 | $31K |
| 2025-02-06 | Kersey Melissa (Officer) | Discretionary sale | 8,709 | $53.17 | $463K |
| 2025-02-03 | Lawton III Harry A (CEO) | Discretionary sale | 88.1K | $54.59 | $4.8M |
| 2024-10-01 | Barton Kurt D (CFO) | Planned sale (10b5-1) | 5,015 | $296.40 | $1.5M |
| 2024-10-01 | Barton Kurt D (CFO) | Planned sale (10b5-1) | 18.5K | $295.43 | $5.5M |
| 2024-08-28 | Barton Kurt D (CFO) | Planned sale (10b5-1) | 11K | $275.00 | $3M |
| 2024-08-12 | Rubin Matthew L. (Officer) | Discretionary sale | 540 | $262.35 | $142K |
| 2024-03-15 | Barton Kurt D (CFO) | Planned sale (10b5-1) | 4,335 | $257.00 | $1.1M |
| 2024-02-28 | Yankee Colin (Officer) | Planned sale (10b5-1) | 8,675 | $250.00 | $2.2M |
| 2024-02-23 | Ellison Noni L (Officer) | Discretionary sale | 6,199 | $241.79 | $1.5M |
| 2024-02-22 | Ordus John P (Officer) | Discretionary sale | 100 | $235.95 | $24K |
| 2024-02-22 | Ordus John P (Officer) | Discretionary sale | 5,072 | $239.54 | $1.2M |
| 2024-02-22 | Ordus John P (Officer) | Discretionary sale | 5,200 | $237.45 | $1.2M |
| 2024-02-22 | Ordus John P (Officer) | Discretionary sale | 6,231 | $236.42 | $1.5M |
| 2024-02-22 | Ordus John P (Officer) | Discretionary sale | 10.2K | $238.51 | $2.4M |
| 2024-02-21 | Estep Jonathan S (Officer) | Discretionary sale | 123 | $233.97 | $29K |
| 2024-02-21 | Estep Jonathan S (Officer) | Discretionary sale | 6,904 | $234.59 | $1.6M |
| 2024-02-21 | Estep Jonathan S (Officer) | Discretionary sale | 9,792 | $235.31 | $2.3M |
| 2024-02-15 | Rubin Matthew L. (Officer) | Discretionary sale | 100 | $238.10 | $24K |
| 2024-02-15 | Rubin Matthew L. (Officer) | Discretionary sale | 100 | $238.11 | $24K |
| 2024-02-15 | Rubin Matthew L. (Officer) | Discretionary sale | 213 | $238.09 | $51K |
| 2024-02-15 | Rubin Matthew L. (Officer) | Discretionary sale | 312 | $238.08 | $74K |
| 2024-02-14 | Mills Robert D (Officer) | Discretionary sale | 600 | $234.20 | $141K |
| 2024-02-14 | Mills Robert D (Officer) | Discretionary sale | 700 | $235.31 | $165K |
| 2024-02-14 | Mills Robert D (Officer) | Discretionary sale | 6,060 | $233.37 | $1.4M |
| 2024-02-14 | Mills Robert D (Officer) | Discretionary sale | 19.9K | $232.48 | $4.6M |
| 2024-02-14 | Mills Robert D (Officer) | Discretionary sale | 21.1K | $231.51 | $4.9M |
| 2024-02-14 | Kersey Melissa (Officer) | Discretionary sale | 2,750 | $235.70 | $648K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.