Trade Desk insider activity
What the executives and directors of Trade Desk actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
$142M
net open-market flow, 12 m
4 open-market buys, 12 m
0%
of sale value on 10b5-1 plans, 12 m
201 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 110 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 14, 2026 | Olmstead Nathan | 398K |
| Sep 14, 2026 | GRANT JAY R | 398K |
| Sep 14, 2026 | Kundra Vivek | 724K |
| Sep 14, 2026 | Davis Tahnil R. | 217K |
| Aug 15, 2026 | Green Jeffrey Terry | 106K |
| Aug 15, 2026 | GRANT JAY R | 13K |
| Aug 15, 2026 | Kundra Vivek | 7,033 |
| Aug 15, 2026 | Davis Tahnil R. | 8,961 |
| Jul 9, 2026 | Olmstead Nathan | 246K |
| Jun 11, 2026 | Haddad David Alan | 25K |
| May 24, 2026 | Jacobson Samantha | 12K |
| May 15, 2026 | Green Jeffrey Terry | 106K |
| May 15, 2026 | GRANT JAY R | 13K |
| May 15, 2026 | Kundra Vivek | 9,340 |
| May 15, 2026 | Jacobson Samantha | 6,673 |
| May 15, 2026 | Davis Tahnil R. | 6,582 |
| May 4, 2026 | Vollero Andrew | 12K |
| May 4, 2026 | Tawakol Omar | 12K |
| May 4, 2026 | Cunningham Andrea Lee | 7,899 |
| Apr 3, 2026 | Cunningham Andrea Lee | 48 |
| Apr 3, 2026 | Vollero Andrew | 12K |
| Mar 3, 2026 | Green Jeffrey Terry | 398K |
| Mar 3, 2026 | GRANT JAY R | 167K |
| Mar 3, 2026 | Kundra Vivek | 167K |
| Mar 3, 2026 | Jacobson Samantha | 167K |
| Mar 3, 2026 | Davis Tahnil R. | 167K |
| Feb 15, 2026 | Green Jeffrey Terry | 56K |
| Feb 15, 2026 | GRANT JAY R | 6,994 |
| Feb 15, 2026 | Jacobson Samantha | 4,009 |
| Feb 15, 2026 | Davis Tahnil R. | 3,500 |
| Dec 3, 2025 | Green Jeffrey Terry | 500K |
| Nov 15, 2025 | Green Jeffrey Terry | 56K |
| Nov 15, 2025 | GRANT JAY R | 9,343 |
| Nov 15, 2025 | Kundra Vivek | 322 |
| Nov 15, 2025 | Jacobson Samantha | 5,814 |
| Aug 21, 2025 | Kayyal Alex | 103K |
| Aug 15, 2025 | Green Jeffrey Terry | 56K |
| Aug 15, 2025 | GRANT JAY R | 9,342 |
| Aug 15, 2025 | Schenkein Laura | 8,680 |
| Aug 15, 2025 | Jacobson Samantha | 6,051 |
| Aug 11, 2025 | Tawakol Omar | 6,818 |
| Aug 7, 2025 | GRANT JAY R | 31K |
| May 27, 2025 | FALBERG KATHRYN E | 6,929 |
| May 27, 2025 | Buyer Lise J | 4,901 |
| May 27, 2025 | Rajaram Gokul | 4,901 |
| May 27, 2025 | Cunningham Andrea Lee | 2,922 |
| May 27, 2025 | Kayyal Alex | 2,872 |
| May 15, 2025 | Green Jeffrey Terry | 27K |
| May 15, 2025 | GRANT JAY R | 7,734 |
| May 15, 2025 | Schenkein Laura | 5,956 |
| May 15, 2025 | Jacobson Samantha | 3,794 |
| May 13, 2025 | WELLS DAVID B | 27K |
| Apr 15, 2025 | FALBERG KATHRYN E | 90 |
| Apr 15, 2025 | Green Jeffrey Terry | 235K |
| Apr 15, 2025 | GRANT JAY R | 82K |
| Apr 15, 2025 | Schenkein Laura | 82K |
| Apr 15, 2025 | Jacobson Samantha | 82K |
| Apr 3, 2025 | Kundra Vivek | 82K |
| Feb 15, 2025 | Green Jeffrey Terry | 27K |
| Feb 15, 2025 | GRANT JAY R | 5,925 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 3.1M |
| Vested / exercised | 167K |
| Bought on market | 6.0M |
| Withheld for tax | 355K |
| Discretionary sales | 207K |
| Gifts | 412K |
| Kept | 8.3M |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Schenkein Laura | 674K | 737K | 109.4 |
| Green Jeffrey Terry | 699K | 550K | 78.7 |
| Olmstead Nathan | 246K | 644K | 261.9 |
Who holds what
the 14 largest holdings of 17| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Kundra Vivek Chief Operating Officer | COO | 958K | – | – | – | |
| Schenkein Laura Chief Financial Officer Last trade May 16, 2025 | CFO | 745K | – | – | May 16, 2025 | |
| GRANT JAY R Chief Legal Officer Last trade Aug 7, 2025 | Officer | 733K | – | – | Aug 7, 2025 | |
| Green Jeffrey Terry President and CEO Last trade Mar 4, 2026 | CEO | 688K | $148M | – | net buying over the year: 1 month buying, 0 months selling | Mar 4, 2026 |
| Olmstead Nathan Chief Financial Officer | CFO | 644K | – | – | – | |
| Pickles David Randall Chief Technology Officer Last trade Jun 1, 2023 | Officer | 507K | – | – | Jun 1, 2023 | |
| Davis Tahnil R. Chief Accounting Officer & EVP | Officer | 460K | – | – | – | |
| Buyer Lise J Last trade Jun 13, 2023 | Director | 108K | – | – | Jun 13, 2023 | |
| Kayyal Alex Chief Financial Officer | CFO | 104K | – | – | – | |
| WELLS DAVID B Last trade May 13, 2025 | Director | 74K | – | – | May 13, 2025 | |
| Vollero Andrew | Director | 25K | – | – | – | |
| Tawakol Omar | Director | 19K | – | – | – | |
| Haddad David Alan | Director | 13K | – | – | – | |
| Jacobson Samantha Last trade May 28, 2026 | Director | 13K | – | $1.1M | net selling over the year: 0 months buying, 1 month selling | May 28, 2026 |
Open-market trade log
the 60 most recent of 1,657| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| May 28, 2026 | Jacobson Samantha (Director) 54K shares $21.14 +0.0% since trade filed Jun 1, 2026 | Discretionary sale | 54K | $21.14 | $1.1M | +0.0% | Jun 1, 2026 |
| Mar 5, 2026 | FALBERG KATHRYN E (Director) 50K shares $30.48 −30.6% since trade filed Mar 9, 2026 | Discretionary sale | 50K | $30.48 | $1.5M | −30.6% | Mar 9, 2026 |
| Mar 5, 2026 | FALBERG KATHRYN E (Director) 103K shares $30.45 −30.6% since trade filed Mar 9, 2026 | Discretionary sale | 103K | $30.45 | $3.1M | −30.6% | Mar 9, 2026 |
| Mar 4, 2026 | Green Jeffrey Terry (CEO) 2.3M shares $25.08 −15.7% since trade filed Mar 4, 2026 | Open-market buy | 2.3M | $25.08 | $58M | −15.7% | Mar 4, 2026 |
| Mar 3, 2026 | Green Jeffrey Terry (CEO) 1.7M shares $24.97 −15.3% since trade filed Mar 4, 2026 | Open-market buy | 1.7M | $24.97 | $42M | −15.3% | Mar 4, 2026 |
| Mar 2, 2026 | Green Jeffrey Terry (CEO) 527K shares $23.49 −10.0% since trade filed Mar 4, 2026 | Open-market buy | 527K | $23.49 | $12M | −10.0% | Mar 4, 2026 |
| Mar 2, 2026 | Green Jeffrey Terry (CEO) 1.5M shares $24.16 −12.5% since trade filed Mar 4, 2026 | Open-market buy | 1.5M | $24.16 | $36M | −12.5% | Mar 4, 2026 |
| Sep 10, 2025 | Cunningham Andrea Lee (Director) 1,403 shares $48.20 −56.1% since trade filed Sep 12, 2025 | Discretionary sale | 1,403 | $48.20 | $68K | −56.1% | Sep 12, 2025 |
| Aug 7, 2025 | GRANT JAY R (Officer) 5,120 shares $91.30 −76.9% since trade filed Aug 11, 2025 | Planned sale (10b5-1) | 5,120 | $91.30 | $467K | −76.9% | Aug 11, 2025 |
| Aug 7, 2025 | GRANT JAY R (Officer) 10K shares $91.30 −76.9% since trade filed Aug 11, 2025 | Planned sale (10b5-1) | 10K | $91.30 | $942K | −76.9% | Aug 11, 2025 |
| Aug 7, 2025 | GRANT JAY R (Officer) 16K shares $91.30 −76.9% since trade filed Aug 11, 2025 | Planned sale (10b5-1) | 16K | $91.30 | $1.4M | −76.9% | Aug 11, 2025 |
| Aug 7, 2025 | GRANT JAY R (Officer) 20K shares $91.00 −76.8% since trade filed Aug 11, 2025 | Planned sale (10b5-1) | 20K | $91.00 | $1.8M | −76.8% | Aug 11, 2025 |
| May 16, 2025 | Schenkein Laura (CFO) 584 shares $77.39 −72.7% since trade filed May 19, 2025 | Planned sale (10b5-1) | 584 | $77.39 | $45K | −72.7% | May 19, 2025 |
| May 16, 2025 | Schenkein Laura (CFO) 4,225 shares $76.56 −72.4% since trade filed May 19, 2025 | Planned sale (10b5-1) | 4,225 | $76.56 | $323K | −72.4% | May 19, 2025 |
| May 13, 2025 | WELLS DAVID B (Director) 29K shares $79.88 −73.5% since trade filed May 15, 2025 | Discretionary sale | 29K | $79.88 | $2.3M | −73.5% | May 15, 2025 |
| May 13, 2025 | Green Jeffrey Terry (CEO) 396 shares $80.08 −73.6% since trade filed May 14, 2025 | Planned sale (10b5-1) | 396 | $80.08 | $32K | −73.6% | May 14, 2025 |
| May 13, 2025 | Green Jeffrey Terry (CEO) 2,797 shares $80.06 −73.6% since trade filed May 14, 2025 | Planned sale (10b5-1) | 2,797 | $80.06 | $224K | −73.6% | May 14, 2025 |
| May 12, 2025 | Green Jeffrey Terry (CEO) 2,739 shares $80.03 −73.6% since trade filed May 14, 2025 | Planned sale (10b5-1) | 2,739 | $80.03 | $219K | −73.6% | May 14, 2025 |
| May 12, 2025 | Green Jeffrey Terry (CEO) 24K shares $80.03 −73.6% since trade filed May 14, 2025 | Planned sale (10b5-1) | 24K | $80.03 | $1.9M | −73.6% | May 14, 2025 |
| May 9, 2025 | Schenkein Laura (CFO) 6,374 shares $70.00 −69.8% since trade filed May 13, 2025 | Planned sale (10b5-1) | 6,374 | $70.00 | $446K | −69.8% | May 13, 2025 |
| Feb 11, 2025 | Green Jeffrey Terry (CEO) 300 shares $122.11 −82.7% since trade filed Feb 13, 2025 | Planned sale (10b5-1) | 300 | $122.11 | $37K | −82.7% | Feb 13, 2025 |
| Feb 11, 2025 | Green Jeffrey Terry (CEO) 3,720 shares $122.21 −82.7% since trade filed Feb 13, 2025 | Planned sale (10b5-1) | 3,720 | $122.21 | $455K | −82.7% | Feb 13, 2025 |
| Feb 11, 2025 | Green Jeffrey Terry (CEO) 11K shares $121.18 −82.6% since trade filed Feb 13, 2025 | Planned sale (10b5-1) | 11K | $121.18 | $1.3M | −82.6% | Feb 13, 2025 |
| Feb 11, 2025 | Green Jeffrey Terry (CEO) 29K shares $120.47 −82.5% since trade filed Feb 13, 2025 | Planned sale (10b5-1) | 29K | $120.47 | $3.5M | −82.5% | Feb 13, 2025 |
| Feb 11, 2025 | Green Jeffrey Terry (CEO) 100K shares $121.16 −82.6% since trade filed Feb 13, 2025 | Planned sale (10b5-1) | 100K | $121.16 | $12M | −82.6% | Feb 13, 2025 |
| Feb 11, 2025 | Green Jeffrey Terry (CEO) 256K shares $120.47 −82.5% since trade filed Feb 13, 2025 | Planned sale (10b5-1) | 256K | $120.47 | $31M | −82.5% | Feb 13, 2025 |
| Jan 30, 2025 | Green Jeffrey Terry (CEO) 800 shares $122.42 −82.7% since trade filed Feb 3, 2025 | Planned sale (10b5-1) | 800 | $122.42 | $98K | −82.7% | Feb 3, 2025 |
| Jan 30, 2025 | Green Jeffrey Terry (CEO) 1,191 shares $124.11 −83.0% since trade filed Feb 3, 2025 | Planned sale (10b5-1) | 1,191 | $124.11 | $148K | −83.0% | Feb 3, 2025 |
| Jan 30, 2025 | Green Jeffrey Terry (CEO) 2,809 shares $123.40 −82.9% since trade filed Feb 3, 2025 | Planned sale (10b5-1) | 2,809 | $123.40 | $347K | −82.9% | Feb 3, 2025 |
| Jan 30, 2025 | Green Jeffrey Terry (CEO) 3,900 shares $121.51 −82.6% since trade filed Feb 3, 2025 | Planned sale (10b5-1) | 3,900 | $121.51 | $474K | −82.6% | Feb 3, 2025 |
| Jan 30, 2025 | Green Jeffrey Terry (CEO) 7,657 shares $120.12 −82.4% since trade filed Feb 3, 2025 | Planned sale (10b5-1) | 7,657 | $120.12 | $920K | −82.4% | Feb 3, 2025 |
| Jan 30, 2025 | Green Jeffrey Terry (CEO) 9,285 shares $122.32 −82.7% since trade filed Feb 3, 2025 | Planned sale (10b5-1) | 9,285 | $122.32 | $1.1M | −82.7% | Feb 3, 2025 |
| Jan 30, 2025 | Green Jeffrey Terry (CEO) 12K shares $124.10 −83.0% since trade filed Feb 3, 2025 | Planned sale (10b5-1) | 12K | $124.10 | $1.5M | −83.0% | Feb 3, 2025 |
| Jan 30, 2025 | Green Jeffrey Terry (CEO) 31K shares $123.44 −82.9% since trade filed Feb 3, 2025 | Planned sale (10b5-1) | 31K | $123.44 | $3.8M | −82.9% | Feb 3, 2025 |
| Jan 30, 2025 | Green Jeffrey Terry (CEO) 34K shares $121.47 −82.6% since trade filed Feb 3, 2025 | Planned sale (10b5-1) | 34K | $121.47 | $4.1M | −82.6% | Feb 3, 2025 |
| Jan 30, 2025 | Green Jeffrey Terry (CEO) 42K shares $120.28 −82.4% since trade filed Feb 3, 2025 | Planned sale (10b5-1) | 42K | $120.28 | $5.0M | −82.4% | Feb 3, 2025 |
| Jan 28, 2025 | Jacobson Samantha (Officer) 100 shares $117.88 −82.1% since trade filed Jan 30, 2025 | Planned sale (10b5-1) | 100 | $117.88 | $12K | −82.1% | Jan 30, 2025 |
| Jan 28, 2025 | Jacobson Samantha (Officer) 200 shares $119.13 −82.3% since trade filed Jan 30, 2025 | Planned sale (10b5-1) | 200 | $119.13 | $24K | −82.3% | Jan 30, 2025 |
| Jan 28, 2025 | Jacobson Samantha (Officer) 369 shares $118.00 −82.1% since trade filed Jan 30, 2025 | Planned sale (10b5-1) | 369 | $118.00 | $44K | −82.1% | Jan 30, 2025 |
| Jan 28, 2025 | Jacobson Samantha (Officer) 869 shares $118.98 −82.2% since trade filed Jan 30, 2025 | Planned sale (10b5-1) | 869 | $118.98 | $103K | −82.2% | Jan 30, 2025 |
| Jan 28, 2025 | Jacobson Samantha (Officer) 1,094 shares $118.69 −82.2% since trade filed Jan 30, 2025 | Planned sale (10b5-1) | 1,094 | $118.69 | $130K | −82.2% | Jan 30, 2025 |
| Jan 28, 2025 | Jacobson Samantha (Officer) 1,666 shares $118.34 −82.1% since trade filed Jan 30, 2025 | Planned sale (10b5-1) | 1,666 | $118.34 | $197K | −82.1% | Jan 30, 2025 |
| Jan 22, 2025 | Green Jeffrey Terry (CEO) 100 shares $125.94 −83.2% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 100 | $125.94 | $13K | −83.2% | Jan 23, 2025 |
| Jan 22, 2025 | Green Jeffrey Terry (CEO) 700 shares $125.99 −83.2% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 700 | $125.99 | $88K | −83.2% | Jan 23, 2025 |
| Jan 22, 2025 | Green Jeffrey Terry (CEO) 869 shares $124.55 −83.0% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 869 | $124.55 | $108K | −83.0% | Jan 23, 2025 |
| Jan 22, 2025 | Green Jeffrey Terry (CEO) 1,770 shares $125.10 −83.1% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 1,770 | $125.10 | $221K | −83.1% | Jan 23, 2025 |
| Jan 22, 2025 | Green Jeffrey Terry (CEO) 8,842 shares $121.98 −82.7% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 8,842 | $121.98 | $1.1M | −82.7% | Jan 23, 2025 |
| Jan 22, 2025 | Green Jeffrey Terry (CEO) 12K shares $122.84 −82.8% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 12K | $122.84 | $1.5M | −82.8% | Jan 23, 2025 |
| Jan 22, 2025 | Green Jeffrey Terry (CEO) 17K shares $125.09 −83.1% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 17K | $125.09 | $2.1M | −83.1% | Jan 23, 2025 |
| Jan 22, 2025 | Green Jeffrey Terry (CEO) 18K shares $120.85 −82.5% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 18K | $120.85 | $2.2M | −82.5% | Jan 23, 2025 |
| Jan 22, 2025 | Green Jeffrey Terry (CEO) 77K shares $121.98 −82.7% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 77K | $121.98 | $9.3M | −82.7% | Jan 23, 2025 |
| Jan 22, 2025 | Green Jeffrey Terry (CEO) 109K shares $122.83 −82.8% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 109K | $122.83 | $13M | −82.8% | Jan 23, 2025 |
| Jan 22, 2025 | Green Jeffrey Terry (CEO) 164K shares $120.86 −82.5% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 164K | $120.86 | $20M | −82.5% | Jan 23, 2025 |
| Jan 21, 2025 | Green Jeffrey Terry (CEO) 4,003 shares $125.63 −83.2% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 4,003 | $125.63 | $503K | −83.2% | Jan 23, 2025 |
| Jan 21, 2025 | Green Jeffrey Terry (CEO) 8,400 shares $123.95 −82.9% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 8,400 | $123.95 | $1.0M | −82.9% | Jan 23, 2025 |
| Jan 21, 2025 | Green Jeffrey Terry (CEO) 40K shares $124.71 −83.1% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 40K | $124.71 | $5.0M | −83.1% | Jan 23, 2025 |
| Jan 21, 2025 | Green Jeffrey Terry (CEO) 44K shares $125.58 −83.2% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 44K | $125.58 | $5.6M | −83.2% | Jan 23, 2025 |
| Jan 21, 2025 | Green Jeffrey Terry (CEO) 93K shares $123.96 −83.0% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 93K | $123.96 | $11M | −83.0% | Jan 23, 2025 |
| Jan 21, 2025 | Green Jeffrey Terry (CEO) 324K shares $124.75 −83.1% since trade filed Jan 23, 2025 | Planned sale (10b5-1) | 324K | $124.75 | $40M | −83.1% | Jan 23, 2025 |
| Jan 7, 2025 | Green Jeffrey Terry (CEO) 388 shares $126.29 −83.3% since trade filed Jan 10, 2025 | Planned sale (10b5-1) | 388 | $126.29 | $49K | −83.3% | Jan 10, 2025 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
161 Forms 4, 3 years
0 filed late
0 amendments
2.1 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.