What the executives and directors of United Airlines Holdings actually did with their own shares, decoded from three years of SEC Form 4 filings.
−$58.7M
net open-market flow, 12 m
0 open-market buys, 12 m
34%
of sale value on 10b5-1 plans
1,003 days since an insider bought
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| KIRBY J SCOTT Chief Executive Officer | CEO | 869.2K | — | $37.7M |
| Hart Brett J President | Officer | 371.6K | — | $5.7M |
| Nocella Andrew P EVP & Chief Commercial Officer | Officer | 220K | — | $1.5M |
| Enqvist Torbjorn J EVP & Chief Operations Officer | Officer | 139.8K | — | $2.4M |
| Gebo Kate EVP HR and Labor Relations | Officer | 138K | — | $7.8M |
| Harford Barney | Director | 91K | — | $2.3M |
| Jojo Linda P EVP & Chief Customer Officer | Officer | 63.6K | — | — |
| Leskinen Michael D. EVP & Chief Financial Officer | CFO | 47.4K | — | $1.3M |
| KENNEDY JAMES A C | Director | 29.4K | — | — |
| Whitehurst James M | Director | 20.1K | — | — |
| KENNY CHRIS VP, Finance | Officer | 16.5K | — | — |
| Bokemeier Brigitte Vice President & Controller | Officer | 7,923 | — | — |
| Freyre Michelle | Director | 829 | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-08-04 | Nocella Andrew P (Officer) | Discretionary sale | 3,000 | $132.30 | $397K |
| 2026-08-03 | Leskinen Michael D. (CFO) | Planned sale (10b5-1) | 10K | $128.19 | $1.3M |
| 2026-07-28 | Nocella Andrew P (Officer) | Discretionary sale | 4,200 | $120.48 | $506K |
| 2026-07-28 | Hart Brett J (Officer) | Discretionary sale | 30.1K | $120.72 | $3.6M |
| 2026-07-24 | Enqvist Torbjorn J (Officer) | Discretionary sale | 20K | $119.91 | $2.4M |
| 2026-07-21 | KIRBY J SCOTT (CEO) | Discretionary sale | 159.3K | $118.05 | $18.8M |
| 2026-06-16 | KIRBY J SCOTT (CEO) | Planned sale (10b5-1) | 1,078 | $120.74 | $130K |
| 2026-06-15 | KIRBY J SCOTT (CEO) | Planned sale (10b5-1) | 48.3K | $121.30 | $5.9M |
| 2026-05-26 | Gebo Kate (Officer) | Discretionary sale | 5,331 | $105.51 | $562K |
| 2026-05-26 | Gebo Kate (Officer) | Discretionary sale | 34.7K | $105.41 | $3.7M |
| 2026-05-01 | Nocella Andrew P (Officer) | Discretionary sale | 7,000 | $90.19 | $631K |
| 2026-02-02 | Hart Brett J (Officer) | Discretionary sale | 19K | $106.45 | $2M |
| 2025-12-03 | KIRBY J SCOTT (CEO) | Planned sale (10b5-1) | 120K | $107.87 | $12.9M |
| 2025-08-12 | Harford Barney (Director) | Discretionary sale | 9,000 | $97.76 | $880K |
| 2025-08-12 | Gebo Kate (Officer) | Discretionary sale | 6,343 | $97.81 | $620K |
| 2025-08-12 | Gebo Kate (Officer) | Discretionary sale | 30K | $97.59 | $2.9M |
| 2025-08-08 | Harford Barney (Director) | Discretionary sale | 15.8K | $90.03 | $1.4M |
| 2025-07-28 | Leskinen Michael D. (CFO) | Discretionary sale | 23K | $91.43 | $2.1M |
| 2025-07-28 | Freyre Michelle (Director) | Discretionary sale | 900 | $92.13 | $83K |
| 2025-07-25 | Hart Brett J (Officer) | Discretionary sale | 24.8K | $89.50 | $2.2M |
| 2025-07-18 | Enqvist Torbjorn J (Officer) | Discretionary sale | 20K | $92.23 | $1.8M |
| 2024-11-22 | Jojo Linda P (Officer) | Discretionary sale | 60K | $95.13 | $5.7M |
| 2024-11-01 | Gebo Kate (Officer) | Discretionary sale | 17.5K | $80.45 | $1.4M |
| 2024-11-01 | Gebo Kate (Officer) | Discretionary sale | 17.5K | $80.65 | $1.4M |
| 2024-10-17 | Enqvist Torbjorn J (Officer) | Discretionary sale | 14.5K | $72.00 | $1M |
| 2024-04-18 | Gebo Kate (Officer) | Discretionary sale | 15K | $50.82 | $762K |
| 2024-04-18 | Gebo Kate (Officer) | Discretionary sale | 15K | $50.86 | $763K |
| 2023-11-07 | KENNEDY JAMES A C (Director) | Open-market buy | 1,500 | $36.67 | $55K |
| 2023-11-06 | KENNEDY JAMES A C (Director) | Open-market buy | 4,500 | $36.43 | $164K |
| 2023-07-24 | LADERMAN GERALD (CFO) | Discretionary sale | 4,491 | $57.05 | $256K |
| 2023-06-15 | Hart Gregory L (Officer) | Discretionary sale | 12K | $52.26 | $627K |
| 2023-03-15 | SHAPIRO EDWARD (Director) | Open-market buy | 25K | $42.59 | $1.1M |
| 2023-02-10 | KENNY CHRIS (Officer) | Discretionary sale | 16K | $48.94 | $783K |
| 2023-02-06 | Hart Gregory L (Officer) | Discretionary sale | 20K | $50.74 | $1M |
| 2022-12-15 | KENNEDY JAMES A C (Director) | Open-market buy | 3,000 | $39.07 | $117K |
| 2022-12-14 | SHAPIRO EDWARD (Director) | Open-market buy | 25K | $39.79 | $995K |
| 2022-12-14 | KENNEDY JAMES A C (Director) | Open-market buy | 2,000 | $39.72 | $79K |
| 2022-10-20 | Hart Gregory L (Officer) | Discretionary sale | 30K | $39.54 | $1.2M |
| 2022-08-08 | Hart Gregory L (Officer) | Discretionary sale | 14K | $38.88 | $544K |
| 2022-07-26 | SHAPIRO EDWARD (Director) | Open-market buy | 25K | $35.64 | $891K |
| 2022-07-25 | SHAPIRO EDWARD (Director) | Open-market buy | 25K | $35.84 | $896K |
| 2022-06-14 | Roitman Jonathan (COO) | Discretionary sale | 13.9K | $36.85 | $514K |
| 2022-06-13 | SHAPIRO EDWARD (Director) | Open-market buy | 50K | $37.69 | $1.9M |
| 2022-06-03 | SHAPIRO EDWARD (Director) | Open-market buy | 25K | $44.21 | $1.1M |
| 2022-06-02 | SHAPIRO EDWARD (Director) | Open-market buy | 25K | $45.20 | $1.1M |
| 2022-05-31 | KENNY CHRIS (Officer) | Discretionary sale | 9,700 | $47.88 | $464K |
| 2022-04-22 | Enqvist Torbjorn J (Officer) | Discretionary sale | 8,900 | $51.33 | $457K |
| 2021-09-14 | Roitman Jonathan (COO) | Discretionary sale | 3,760 | $43.94 | $165K |
| 2021-09-10 | Hart Brett J (Officer) | Discretionary sale | 77.8K | $45.14 | $3.5M |
| 2021-03-11 | Nocella Andrew P (Officer) | Discretionary sale | 11K | $54.56 | $600K |
| 2021-03-11 | Roitman Jonathan (COO) | Discretionary sale | 5,000 | $53.78 | $269K |
| 2021-03-09 | LADERMAN GERALD (CFO) | Discretionary sale | 10K | $54.00 | $540K |
| 2020-12-08 | HOOPER MICHELE J (Director) | Open-market buy | 1,900 | $49.00 | $93K |
| 2020-11-25 | Gebo Kate (Officer) | Discretionary sale | 2,603 | $45.59 | $119K |
| 2020-11-25 | Gebo Kate (Officer) | Discretionary sale | 3,267 | $45.37 | $148K |
| 2020-11-20 | LADERMAN GERALD (CFO) | Discretionary sale | 10K | $40.44 | $404K |
| 2020-11-20 | MUNOZ OSCAR (Officer) | Discretionary sale | 115.2K | $40.24 | $4.6M |
| 2020-11-20 | KIRBY J SCOTT (CEO) | Discretionary sale | 50.3K | $40.15 | $2M |
| 2020-11-20 | Jojo Linda P (Officer) | Discretionary sale | 20K | $40.00 | $800K |
| 2020-11-20 | Nocella Andrew P (Officer) | Discretionary sale | 25K | $39.87 | $997K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
168 Forms 4, 3 years
1 filed late
0 amendments
5.1 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.