What the executives and directors of United Rentals actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Flannery Matthew John President & CEO | CEO | 100K | — | $22.4M |
| GRIFFIN BOBBY J | Director | 43.4K | — | — |
| PINTOFF CRAIG ADAM EVP, Chief Admin. Officer | Officer | 14.8K | — | $2.4M |
| Durand Michael D EVP, Chief Operating Officer | COO | 8,267 | — | $2M |
| Singh Shiv | Director | 7,803 | $53K | — |
| Bruno Marc A | Director | 7,745 | — | — |
| MARTORE GRACIA C | Director | 7,242 | — | — |
| Kelly Terri L. | Director | 6,990 | — | — |
| Asplund Dale A EVP, Chief Operating Officer | COO | 6,379 | — | — |
| Grace William E. EVP, CFO | CFO | 6,062 | — | $2.9M |
| Gross Joli L. SVP, Chief LGL & Sustain. Off. | Officer | 5,738 | — | $292K |
| Jones Kim Harris | Director | 5,291 | — | — |
| Leopold Anthony S. SVP | Officer | 4,310 | — | — |
| De Shon Larry D | Director | 2,123 | — | — |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-07-24 | Grace William E. (CFO) | Discretionary sale | 1,500 | $1133.15 | $1.7M |
| 2026-04-27 | PINTOFF CRAIG ADAM (Officer) | Discretionary sale | 2,466 | $963.00 | $2.4M |
| 2026-04-27 | Gross Joli L. (Officer) | Discretionary sale | 306 | $954.99 | $292K |
| 2026-04-24 | Flannery Matthew John (CEO) | Discretionary sale | 22.8K | $984.98 | $22.4M |
| 2026-04-24 | Limoges Andrew B. (Officer) | Discretionary sale | 548 | $977.86 | $536K |
| 2026-02-03 | Grace William E. (CFO) | Discretionary sale | 1,498 | $790.89 | $1.2M |
| 2026-02-02 | Singh Shiv (Director) | Open-market buy | 68 | $783.36 | $53K |
| 2026-02-02 | Durand Michael D (COO) | Discretionary sale | 2,490 | $791.14 | $2M |
| 2025-05-13 | Gross Joli L. (Officer) | Discretionary sale | 345 | $725.04 | $250K |
| 2025-05-12 | Limoges Andrew B. (Officer) | Discretionary sale | 708 | $705.86 | $500K |
| 2025-04-29 | Durand Michael D (COO) | Discretionary sale | 1,100 | $626.28 | $689K |
| 2025-04-28 | PINTOFF CRAIG ADAM (Officer) | Discretionary sale | 4,449 | $633.10 | $2.8M |
| 2025-02-24 | Grace William E. (CFO) | Discretionary sale | 1,100 | $638.10 | $702K |
| 2024-10-28 | Leopold Anthony S. (Officer) | Discretionary sale | 900 | $823.24 | $741K |
| 2024-08-02 | Gross Joli L. (Officer) | Discretionary sale | 360 | $690.00 | $248K |
| 2024-05-15 | Leopold Anthony S. (Officer) | Discretionary sale | 1,981 | $712.00 | $1.4M |
| 2024-05-03 | Durand Michael D (COO) | Discretionary sale | 559 | $674.56 | $377K |
| 2024-04-30 | Flannery Matthew John (CEO) | Discretionary sale | 8,379 | $699.63 | $5.9M |
| 2024-03-11 | PINTOFF CRAIG ADAM (Officer) | Discretionary sale | 2,184 | $659.25 | $1.4M |
| 2024-03-07 | Gross Joli L. (Officer) | Discretionary sale | 440 | $677.60 | $298K |
| 2024-03-05 | Limoges Andrew B. (Officer) | Discretionary sale | 940 | $679.13 | $638K |
| 2024-02-15 | Grace William E. (CFO) | Discretionary sale | 775 | $655.62 | $508K |
| 2023-11-15 | Kelly Terri L. (Director) | Discretionary sale | 630 | $480.02 | $302K |
| 2023-08-30 | Asplund Dale A (COO) | Discretionary sale | 14.2K | $475.27 | $6.7M |
| 2023-04-28 | Grace William E. (CFO) | Discretionary sale | 725 | $359.63 | $261K |
| 2023-03-09 | Flannery Matthew John (CEO) | Discretionary sale | 12K | $477.99 | $5.7M |
| 2023-01-27 | Asplund Dale A (COO) | Discretionary sale | 13.4K | $436.26 | $5.8M |
| 2023-01-27 | PINTOFF CRAIG ADAM (Officer) | Discretionary sale | 4,761 | $434.56 | $2.1M |
| 2023-01-27 | Limoges Andrew B. (Officer) | Discretionary sale | 519 | $432.00 | $224K |
| 2022-11-18 | Alvarez Jose B (Director) | Open-market buy | 177 | $344.65 | $61K |
| 2022-08-11 | Limoges Andrew B. (Officer) | Discretionary sale | 308 | $333.24 | $103K |
| 2022-07-29 | Graziano Jessica (CFO) | Discretionary sale | 977 | $325.00 | $318K |
| 2022-07-28 | Flannery Matthew John (CEO) | Discretionary sale | 19.1K | $300.00 | $5.7M |
| 2022-05-09 | Singh Shiv (Director) | Open-market buy | 173 | $288.65 | $50K |
| 2022-04-29 | Asplund Dale A (COO) | Discretionary sale | 6,575 | $318.58 | $2.1M |
| 2022-03-14 | PINTOFF CRAIG ADAM (Officer) | Discretionary sale | 1,652 | $323.41 | $534K |
| 2022-01-28 | PINTOFF CRAIG ADAM (Officer) | Discretionary sale | 6,325 | $315.08 | $2M |
| 2021-10-29 | Alvarez Jose B (Director) | Discretionary sale | 925 | $375.80 | $348K |
| 2021-05-25 | PASSERINI FILIPPO (Director) | Discretionary sale | 925 | $329.88 | $305K |
| 2021-05-10 | Graziano Jessica (CFO) | Discretionary sale | 2,452 | $351.65 | $862K |
| 2021-05-03 | Limoges Andrew B. (Officer) | Discretionary sale | 632 | $321.73 | $203K |
| 2021-03-12 | PINTOFF CRAIG ADAM (Officer) | Discretionary sale | 1,692 | $314.37 | $532K |
| 2021-02-01 | Asplund Dale A (COO) | Discretionary sale | 6,982 | $248.99 | $1.7M |
| 2021-01-29 | PINTOFF CRAIG ADAM (Officer) | Discretionary sale | 1,897 | $242.96 | $461K |
| 2020-12-15 | KNEELAND MICHAEL (Director) | Discretionary sale | 20K | $237.22 | $4.7M |
| 2020-09-15 | ROOF DONALD C (Director) | Discretionary sale | 5,000 | $177.03 | $885K |
| 2020-09-14 | ROOF DONALD C (Director) | Discretionary sale | 10K | $175.59 | $1.8M |
| 2020-08-07 | KNEELAND MICHAEL (Director) | Discretionary sale | 22K | $170.62 | $3.8M |
| 2020-06-09 | KNEELAND MICHAEL (Director) | Discretionary sale | 41.9K | $159.30 | $6.7M |
| 2020-06-05 | Limoges Andrew B. (Officer) | Discretionary sale | 553 | $162.80 | $90K |
| 2020-05-18 | Graziano Jessica (CFO) | Discretionary sale | 1,349 | $130.00 | $175K |
| 2020-03-13 | ROOF DONALD C (Director) | Open-market buy | 5,000 | $87.26 | $436K |
| 2020-03-13 | Singh Shiv (Director) | Open-market buy | 600 | $88.53 | $53K |
| 2019-12-13 | Fenton Jeffrey J (Officer) | Discretionary sale | 20K | $160.95 | $3.2M |
| 2019-11-07 | KNEELAND MICHAEL (Director) | Discretionary sale | 23K | $151.08 | $3.5M |
| 2019-11-06 | KNEELAND MICHAEL (Director) | Discretionary sale | 12K | $146.82 | $1.8M |
| 2019-11-05 | Papastavrou Jason D (Director) | Discretionary sale | 3,036 | $150.05 | $456K |
| 2019-10-23 | Fenton Jeffrey J (Officer) | Discretionary sale | 2,735 | $132.53 | $362K |
| 2019-08-19 | PASSERINI FILIPPO (Director) | Open-market buy | 2,000 | $110.37 | $221K |
| 2019-07-24 | Alvarez Jose B (Director) | Open-market buy | 238 | $125.98 | $30K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.