What the executives and directors of Williams-Sonoma actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.

The tape: three years of insider trades

Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling. The share count changed 2-for-1 on Jul 15, 2024, so prices and share counts reported before then are restated to today's basis here; otherwise the tape would show a step the shares never took.

The 95 routine events on the chart, as a list

Date	Insider	Shares
Sep 12, 2026	Howie Jeffrey	11K
Aug 3, 2026	Huffington Arianna	114
Jun 18, 2026	Finucane Anne A.	590
Jun 11, 2026	VAN PAASSCHEN FRITS D	1,391
Jun 11, 2026	Finucane Anne A.	1,280
Jun 11, 2026	Dahnke Scott Arnold	4,206
Jun 11, 2026	Ready William J	1,304
Jun 11, 2026	Campion Andrew	1,257
Jun 11, 2026	Huffington Arianna	1,233
Jun 11, 2026	Bracey Esi Eggleston	1,257
May 4, 2026	Huffington Arianna	145
Apr 4, 2026	ALBER LAURA	19K
Apr 4, 2026	King David Randolph	2,037
Apr 4, 2026	Howie Jeffrey	4,881
Apr 4, 2026	Brooks Jeremy	1,060
Apr 4, 2026	Yearout Karalyn	2,037
Apr 4, 2026	Bhargava Monica	4,074
Mar 22, 2026	ALBER LAURA	552K
Mar 22, 2026	King David Randolph	48K
Mar 22, 2026	Howie Jeffrey	112K
Mar 22, 2026	Brooks Jeremy	3,341
Mar 22, 2026	Yearout Karalyn	33K
Mar 22, 2026	Bhargava Monica	92K
Feb 2, 2026	Ready William J	142
Feb 2, 2026	Huffington Arianna	128
Jan 27, 2026	Brooks Jeremy	578
Jan 25, 2026	Bhargava Monica	12K
Dec 15, 2025	ALBER LAURA	5,390
Nov 24, 2025	Brooks Jeremy	2,139
Nov 23, 2025	Brooks Jeremy	2,374
Nov 3, 2025	Ready William J	149
Nov 3, 2025	Huffington Arianna	135
Sep 12, 2025	Howie Jeffrey	11K
Aug 4, 2025	Ready William J	144
Aug 4, 2025	Huffington Arianna	126
Aug 1, 2025	Bhargava Monica	4,895
Jun 10, 2025	Huffington Arianna	1,012
May 29, 2025	VAN PAASSCHEN FRITS D	1,546
May 29, 2025	Finucane Anne A.	1,424
May 29, 2025	Dahnke Scott Arnold	4,360
May 29, 2025	Ready William J	1,450
May 29, 2025	Campion Andrew	1,398
May 29, 2025	Bracey Esi Eggleston	1,398
May 5, 2025	Ready William J	149
May 5, 2025	Huffington Arianna	124
Apr 15, 2025	ALBER LAURA	26K
Apr 15, 2025	King David Randolph	6,116
Apr 15, 2025	Howie Jeffrey	3,141
Apr 15, 2025	Yearout Karalyn	3,058
Apr 15, 2025	Bhargava Monica	2,446
Mar 22, 2025	ALBER LAURA	314K
Mar 22, 2025	King David Randolph	36K
Mar 22, 2025	Howie Jeffrey	125K
Mar 22, 2025	Brooks Jeremy	3,347
Mar 22, 2025	Yearout Karalyn	25K
Mar 22, 2025	Bhargava Monica	30K
Feb 23, 2025	Howie Jeffrey	4,864
Feb 3, 2025	Huffington Arianna	94
Jan 25, 2025	Bhargava Monica	12K
Dec 11, 2024	ALBER LAURA	1,290

The 60 most recent of 95.

Where the shares went, last 12 months

Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price. The share count changed 2-for-1 on Jul 15, 2024, so share counts reported before then are restated to today's basis here.

The chart, in numbers

Flow	Shares
Granted	813
Vested / exercised	608K
Withheld for tax	304K
Planned sales (10b5-1)	251K
Discretionary sales	3,500
Gifts	7,493
Kept	43K

Skin in the game

Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades. The share count changed 2-for-1 on Jul 15, 2024, so share counts reported before then are restated to today's basis here.

The chart, in numbers

Insider	Start of the window	Latest reported	Indexed, start = 100
ALBER LAURA	1.0M	854K	83.8
Dahnke Scott Arnold	40K	40K	100

“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles. The share count changed 2-for-1 on Jul 15, 2024. This table prints prices and share counts as they were filed, on the basis of the day, while the charts above are on today's; “Since trade” puts the filed price on today's basis first, which is why it does not divide into the price beside it.

Filing hygiene

How to read this

A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.

Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.

Every number on this page comes from Forms 3, 4 and 5 filed with the SEC. The insider export runs on its own schedule, so it can be a few days behind the rest of the site; the date below says how far it goes. Browse the source filings on SEC EDGAR. Data through Sep 18, 2026