What the executives and directors of Yum! Brands actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Gibbs David W Chief Executive Officer | CEO | 110.7K | — | $2.1M |
| Turner Christopher Lee Chief Executive Officer | CEO | 63.8K | — | $280K |
| Russell David Eric Sr. Vice President, Controller | Officer | 35.1K | — | $1.2M |
| Catlett Scott Chief Legal &Franchise Officer | Officer | 33.2K | — | — |
| Nelson Thomas | Director | 24.3K | — | — |
| Skala Justin | Director | 17.6K | — | — |
| Powell Aaron CEO - Pizza Hut | CEO | 12K | — | $4.2M |
| King Mark James CEO - Taco Bell | CEO | 8,210 | — | — |
| Domier Tanya | Director | 7,744 | — | — |
| Sami Sabir Chief Executive Officer - KFC | CEO | 6,016 | — | — |
| Skeans Tracy L COO and CPO | COO | 5,325 | — | $7.1M |
| GRADDICK WEIR MIRIAN M | Director | 4,329 | — | $296K |
| Young Scrivner Annie | Director | 3,897 | — | — |
| Tresvant Sean Taco Bell, CEO, YUM CCO | CEO | 3,140 | — | $464K |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-08-03 | Russell David Eric (Officer) | Planned sale (10b5-1) | 7,961 | $153.15 | $1.2M |
| 2026-08-03 | Turner Christopher Lee (CEO) | Planned sale (10b5-1) | 261 | $153.15 | $40K |
| 2026-08-03 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 268 | $153.15 | $41K |
| 2026-07-01 | Powell Aaron (CEO) | Planned sale (10b5-1) | 6,001 | $160.42 | $963K |
| 2026-07-01 | Turner Christopher Lee (CEO) | Planned sale (10b5-1) | 250 | $160.42 | $40K |
| 2026-07-01 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 277 | $160.42 | $44K |
| 2026-06-01 | Turner Christopher Lee (CEO) | Planned sale (10b5-1) | 270 | $148.14 | $40K |
| 2026-06-01 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 261 | $148.14 | $39K |
| 2026-05-26 | Tresvant Sean (CEO) | Discretionary sale | 3,000 | $154.68 | $464K |
| 2026-05-19 | Powell Aaron (CEO) | Planned sale (10b5-1) | 6,001 | $152.35 | $914K |
| 2026-05-15 | Skeans Tracy L (COO) | Planned sale (10b5-1) | 9 | $152.00 | $1K |
| 2026-05-15 | Skeans Tracy L (COO) | Planned sale (10b5-1) | 15 | $152.00 | $2K |
| 2026-05-15 | Skeans Tracy L (COO) | Planned sale (10b5-1) | 22 | $152.00 | $3K |
| 2026-05-15 | Skeans Tracy L (COO) | Planned sale (10b5-1) | 33 | $152.00 | $5K |
| 2026-05-15 | Skeans Tracy L (COO) | Planned sale (10b5-1) | 396 | $152.00 | $60K |
| 2026-05-15 | Skeans Tracy L (COO) | Planned sale (10b5-1) | 414 | $152.00 | $63K |
| 2026-05-15 | Skeans Tracy L (COO) | Planned sale (10b5-1) | 427 | $152.00 | $65K |
| 2026-05-15 | Skeans Tracy L (COO) | Planned sale (10b5-1) | 521 | $152.00 | $79K |
| 2026-05-01 | Turner Christopher Lee (CEO) | Discretionary sale | 250 | $160.48 | $40K |
| 2026-05-01 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 277 | $160.48 | $44K |
| 2026-04-01 | Turner Christopher Lee (CEO) | Planned sale (10b5-1) | 257 | $154.18 | $40K |
| 2026-04-01 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 271 | $154.18 | $42K |
| 2026-03-02 | Turner Christopher Lee (CEO) | Planned sale (10b5-1) | 238 | $166.29 | $40K |
| 2026-03-02 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 287 | $166.29 | $48K |
| 2026-02-26 | Turner Christopher Lee (CEO) | Planned sale (10b5-1) | 242 | $166.02 | $40K |
| 2026-02-26 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 284 | $166.02 | $47K |
| 2026-02-17 | Skeans Tracy L (COO) | Discretionary sale | 2,970 | $160.80 | $478K |
| 2026-02-17 | Skeans Tracy L (COO) | Discretionary sale | 5,341 | $160.16 | $855K |
| 2026-02-13 | Mezvinsky Scott (CEO) | Discretionary sale | 1,612 | $164.63 | $265K |
| 2026-02-05 | Powell Aaron (CEO) | Discretionary sale | 12K | $161.44 | $1.9M |
| 2025-12-01 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 276 | $153.17 | $42K |
| 2025-11-17 | Skeans Tracy L (COO) | Planned sale (10b5-1) | 12.2K | $149.02 | $1.8M |
| 2025-11-17 | Skeans Tracy L (COO) | Planned sale (10b5-1) | 12.2K | $149.18 | $1.8M |
| 2025-11-11 | Powell Aaron (CEO) | Discretionary sale | 449 | $150.48 | $68K |
| 2025-11-11 | Powell Aaron (CEO) | Discretionary sale | 727 | $150.48 | $109K |
| 2025-11-11 | Powell Aaron (CEO) | Discretionary sale | 1,614 | $150.48 | $243K |
| 2025-11-06 | Mezvinsky Scott (CEO) | Discretionary sale | 1,755 | $148.81 | $261K |
| 2025-11-05 | Burkhardt Erika (Officer) | Discretionary sale | 1,269 | $149.37 | $190K |
| 2025-11-05 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 273 | $154.27 | $42K |
| 2025-10-01 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 275 | $152.59 | $42K |
| 2025-09-15 | Gibbs David W (CEO) | Planned sale (10b5-1) | 1,976 | $149.80 | $296K |
| 2025-09-15 | Gibbs David W (CEO) | Planned sale (10b5-1) | 5,200 | $149.80 | $779K |
| 2025-09-02 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 270 | $145.27 | $39K |
| 2025-08-15 | Gibbs David W (CEO) | Planned sale (10b5-1) | 1,954 | $146.84 | $287K |
| 2025-08-15 | Gibbs David W (CEO) | Planned sale (10b5-1) | 5,152 | $146.84 | $757K |
| 2025-08-15 | Skeans Tracy L (COO) | Discretionary sale | 12.2K | $148.24 | $1.8M |
| 2025-08-14 | GRADDICK WEIR MIRIAN M (Director) | Discretionary sale | 2,038 | $145.30 | $296K |
| 2025-08-06 | Cornell Brian C (Director) | Discretionary sale | 87 | $139.92 | $12K |
| 2025-08-06 | Cornell Brian C (Director) | Discretionary sale | 1,993 | $139.92 | $279K |
| 2025-08-06 | Mezvinsky Scott (CEO) | Discretionary sale | 263 | $139.92 | $37K |
| 2025-07-15 | Gibbs David W (CEO) | Planned sale (10b5-1) | 1,957 | $146.60 | $287K |
| 2025-07-15 | Gibbs David W (CEO) | Planned sale (10b5-1) | 5,160 | $146.60 | $756K |
| 2025-07-01 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 272 | $148.28 | $40K |
| 2025-06-16 | Gibbs David W (CEO) | Planned sale (10b5-1) | 1,930 | $144.00 | $278K |
| 2025-06-16 | Gibbs David W (CEO) | Planned sale (10b5-1) | 5,102 | $144.00 | $735K |
| 2025-06-04 | Mezvinsky Scott (CEO) | Planned sale (10b5-1) | 268 | $145.97 | $39K |
| 2025-05-15 | Gibbs David W (CEO) | Planned sale (10b5-1) | 1,940 | $145.57 | $282K |
| 2025-05-15 | Gibbs David W (CEO) | Planned sale (10b5-1) | 5,123 | $145.57 | $746K |
| 2025-04-15 | Gibbs David W (CEO) | Planned sale (10b5-1) | 5,139 | $146.70 | $754K |
| 2025-03-17 | Gibbs David W (CEO) | Planned sale (10b5-1) | 5,293 | $154.24 | $816K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.