FINHUB Insights

Yum! Brands insider activity

YUM · YUM income statements · EDGAR

What the executives and directors of Yum! Brands actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.

−$13M net open-market flow, 12 m
0 open-market buys, 12 m
62.9% of sale value on 10b5-1 plans, 12 m
2,783 days since an insider bought, whole record

The tape: three years of insider trades

Open-market buy Discretionary sale Planned sale (10b5-1) Reported-price path Routine

Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.

The 105 routine events on the chart, as a list
Date Insider Shares
Sep 1, 2026 Mezvinsky Scott 482
Aug 18, 2026 Tresvant Sean 6,136
Aug 3, 2026 Russell David Eric 23K
Aug 3, 2026 Mezvinsky Scott 483
Jul 1, 2026 Mezvinsky Scott 483
Jun 1, 2026 Mezvinsky Scott 483
May 16, 2026 Roy Ranjith 457
May 1, 2026 Mezvinsky Scott 483
Apr 1, 2026 Domier Tanya 2,787
Apr 1, 2026 Oberg Kathleen K. 910
Apr 1, 2026 Mezvinsky Scott 483
Mar 2, 2026 Mezvinsky Scott 483
Feb 26, 2026 Mezvinsky Scott 483
Feb 11, 2026 Skeans Tracy L 8,490
Feb 11, 2026 Powell Aaron 7,316
Feb 11, 2026 Turner Christopher Lee 8,402
Feb 10, 2026 Tresvant Sean 4,577
Feb 10, 2026 Burkhardt Erika 1,064
Feb 10, 2026 Mezvinsky Scott 3,116
Feb 10, 2026 Roy Ranjith 446
Feb 6, 2026 Skala Justin 1,718
Feb 6, 2026 Young Scrivner Annie 1,718
Feb 6, 2026 Skeans Tracy L 14K
Feb 6, 2026 Powell Aaron 11K
Feb 6, 2026 Turner Christopher Lee 15K
Dec 1, 2025 Mezvinsky Scott 409
Nov 17, 2025 Skeans Tracy L 26K
Nov 11, 2025 Powell Aaron 29K
Nov 7, 2025 Nelson Thomas 3,096
Nov 5, 2025 Burkhardt Erika 4,073
Nov 5, 2025 Mezvinsky Scott 409
Oct 1, 2025 Skala Justin 2,129
Oct 1, 2025 Domier Tanya 2,132
Oct 1, 2025 Mezvinsky Scott 409
Sep 15, 2025 Gibbs David W 11K
Sep 2, 2025 Mezvinsky Scott 409
Aug 15, 2025 Skeans Tracy L 28K
Aug 15, 2025 Gibbs David W 11K
Aug 14, 2025 GRADDICK WEIR MIRIAN M 3,096
Aug 6, 2025 Cornell Brian C 3,244
Aug 6, 2025 Mezvinsky Scott 409
Jul 15, 2025 Gibbs David W 11K
Jul 1, 2025 Mezvinsky Scott 410
Jun 16, 2025 Gibbs David W 11K
Jun 4, 2025 Mezvinsky Scott 410
May 29, 2025 Gibbs David W 154K
May 15, 2025 Gibbs David W 11K
Apr 15, 2025 Gibbs David W 7,788
Mar 17, 2025 Gibbs David W 7,788
Mar 6, 2025 Burkhardt Erika 1,518
Feb 11, 2025 Gibbs David W 91K
Feb 11, 2025 Skeans Tracy L 22K
Feb 11, 2025 Powell Aaron 15K
Feb 11, 2025 Turner Christopher Lee 20K
Feb 11, 2025 Sami Sabir 16K
Feb 11, 2025 Tresvant Sean 2,806
Feb 10, 2025 Skala Justin 4,211
Feb 10, 2025 Young Scrivner Annie 1,889
Feb 10, 2025 Russell David Eric 17K
Feb 10, 2025 Burkhardt Erika 116

The 60 most recent of 105.

Where the shares went, last 12 months

Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.

The chart, in numbers
Flow Shares
From holdings 7,720
Granted 34K
Vested / exercised 126K
Withheld for tax 82K
Planned sales (10b5-1) 54K
Discretionary sales 31K

Skin in the game

Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.

The chart, in numbers
Insider Start of the window Latest reported Indexed, start = 100
Russell David Eric 17K 12K 69.3
Nelson Thomas 19K 23K 125.1
Skala Justin 9,130 18K 193.2

Who holds what

the 14 largest holdings of 20
Insider Role Shares held Buys 12 m Sales 12 m 12 m Last trade
Gibbs David W Chief Executive Officer Last trade Sep 15, 2025 CEO 111K Sep 15, 2025
Turner Christopher Lee Chief Executive Officer Last trade Sep 1, 2026 CEO 64K $320K net selling over the year: 0 months buying, 8 months selling Sep 1, 2026
Russell David Eric Sr. Vice President, Controller Last trade Aug 3, 2026 Officer 35K $1.2M net selling over the year: 0 months buying, 1 month selling Aug 3, 2026
Catlett Scott Chief Legal &Franchise Officer Last trade Aug 13, 2024 Officer 33K Aug 13, 2024
Nelson Thomas Director 24K
Skala Justin Last trade Feb 10, 2025 Director 18K Feb 10, 2025
Powell Aaron CEO - Pizza Hut Last trade Jul 1, 2026 CEO 12K $4.2M net selling over the year: 0 months buying, 4 months selling Jul 1, 2026
King Mark James CEO - Taco Bell Last trade Nov 6, 2023 CEO 8,210 Nov 6, 2023
Domier Tanya Last trade Feb 8, 2019 Director 7,744 Feb 8, 2019
Tresvant Sean Taco Bell, CEO, YUM CCO Last trade May 26, 2026 CEO 7,241 $464K net selling over the year: 0 months buying, 1 month selling May 26, 2026
Sami Sabir Chief Executive Officer - KFC Last trade Aug 7, 2024 CEO 6,016 Aug 7, 2024
GRADDICK WEIR MIRIAN M Last trade Aug 14, 2025 Director 4,329 Aug 14, 2025
Young Scrivner Annie Director 3,897
Cornell Brian C Last trade Aug 6, 2025 Director 3,096 Aug 6, 2025

Open-market trade log

the 60 most recent of 2,035
Date Insider Type Shares Price Value Since trade Filed
Sep 1, 2026 Turner Christopher Lee (CEO) 261 shares $153.64 +0.0% since trade filed Sep 1, 2026 Planned sale (10b5-1) 261 $153.64 $40K +0.0% Sep 1, 2026
Sep 1, 2026 Mezvinsky Scott (CEO) 268 shares $153.64 +0.0% since trade filed Sep 1, 2026 Planned sale (10b5-1) 268 $153.64 $41K +0.0% Sep 1, 2026
Aug 24, 2026 Skeans Tracy L (COO) 3,494 shares $158.00 −2.8% since trade filed Aug 24, 2026 Planned sale (10b5-1) 3,494 $158.00 $552K −2.8% Aug 24, 2026
Aug 3, 2026 Russell David Eric (Officer) 7,961 shares $153.15 +0.3% since trade filed Aug 4, 2026 Planned sale (10b5-1) 7,961 $153.15 $1.2M +0.3% Aug 4, 2026
Aug 3, 2026 Turner Christopher Lee (CEO) 261 shares $153.15 +0.3% since trade filed Aug 3, 2026 Planned sale (10b5-1) 261 $153.15 $40K +0.3% Aug 3, 2026
Aug 3, 2026 Mezvinsky Scott (CEO) 268 shares $153.15 +0.3% since trade filed Aug 3, 2026 Planned sale (10b5-1) 268 $153.15 $41K +0.3% Aug 3, 2026
Jul 1, 2026 Powell Aaron (CEO) 6,001 shares $160.42 −4.2% since trade filed Jul 1, 2026 Planned sale (10b5-1) 6,001 $160.42 $963K −4.2% Jul 1, 2026
Jul 1, 2026 Turner Christopher Lee (CEO) 250 shares $160.42 −4.2% since trade filed Jul 1, 2026 Planned sale (10b5-1) 250 $160.42 $40K −4.2% Jul 1, 2026
Jul 1, 2026 Mezvinsky Scott (CEO) 277 shares $160.42 −4.2% since trade filed Jul 1, 2026 Planned sale (10b5-1) 277 $160.42 $44K −4.2% Jul 1, 2026
Jun 1, 2026 Turner Christopher Lee (CEO) 270 shares $148.14 +3.7% since trade filed Jun 2, 2026 Planned sale (10b5-1) 270 $148.14 $40K +3.7% Jun 2, 2026
Jun 1, 2026 Mezvinsky Scott (CEO) 261 shares $148.14 +3.7% since trade filed Jun 2, 2026 Planned sale (10b5-1) 261 $148.14 $39K +3.7% Jun 2, 2026
May 26, 2026 Tresvant Sean (CEO) 3,000 shares $154.68 −0.7% since trade filed May 26, 2026 Discretionary sale 3,000 $154.68 $464K −0.7% May 26, 2026
May 19, 2026 Powell Aaron (CEO) 6,001 shares $152.35 +0.9% since trade filed May 19, 2026 Planned sale (10b5-1) 6,001 $152.35 $914K +0.9% May 19, 2026
May 15, 2026 Skeans Tracy L (COO) 9 shares $152.00 +1.1% since trade filed May 15, 2026 Planned sale (10b5-1) 9 $152.00 $1K +1.1% May 15, 2026
May 15, 2026 Skeans Tracy L (COO) 15 shares $152.00 +1.1% since trade filed May 15, 2026 Planned sale (10b5-1) 15 $152.00 $2K +1.1% May 15, 2026
May 15, 2026 Skeans Tracy L (COO) 22 shares $152.00 +1.1% since trade filed May 15, 2026 Planned sale (10b5-1) 22 $152.00 $3K +1.1% May 15, 2026
May 15, 2026 Skeans Tracy L (COO) 33 shares $152.00 +1.1% since trade filed May 15, 2026 Planned sale (10b5-1) 33 $152.00 $5K +1.1% May 15, 2026
May 15, 2026 Skeans Tracy L (COO) 396 shares $152.00 +1.1% since trade filed May 15, 2026 Planned sale (10b5-1) 396 $152.00 $60K +1.1% May 15, 2026
May 15, 2026 Skeans Tracy L (COO) 414 shares $152.00 +1.1% since trade filed May 15, 2026 Planned sale (10b5-1) 414 $152.00 $63K +1.1% May 15, 2026
May 15, 2026 Skeans Tracy L (COO) 427 shares $152.00 +1.1% since trade filed May 15, 2026 Planned sale (10b5-1) 427 $152.00 $65K +1.1% May 15, 2026
May 15, 2026 Skeans Tracy L (COO) 521 shares $152.00 +1.1% since trade filed May 15, 2026 Planned sale (10b5-1) 521 $152.00 $79K +1.1% May 15, 2026
May 1, 2026 Turner Christopher Lee (CEO) 250 shares $160.48 −4.3% since trade filed May 1, 2026 Discretionary sale 250 $160.48 $40K −4.3% May 1, 2026
May 1, 2026 Mezvinsky Scott (CEO) 277 shares $160.48 −4.3% since trade filed May 1, 2026 Planned sale (10b5-1) 277 $160.48 $44K −4.3% May 1, 2026
Apr 1, 2026 Turner Christopher Lee (CEO) 257 shares $154.18 −0.4% since trade filed Apr 1, 2026 Planned sale (10b5-1) 257 $154.18 $40K −0.4% Apr 1, 2026
Apr 1, 2026 Mezvinsky Scott (CEO) 271 shares $154.18 −0.4% since trade filed Apr 1, 2026 Planned sale (10b5-1) 271 $154.18 $42K −0.4% Apr 1, 2026
Mar 2, 2026 Turner Christopher Lee (CEO) 238 shares $166.29 −7.6% since trade filed Mar 2, 2026 Planned sale (10b5-1) 238 $166.29 $40K −7.6% Mar 2, 2026
Mar 2, 2026 Mezvinsky Scott (CEO) 287 shares $166.29 −7.6% since trade filed Mar 2, 2026 Planned sale (10b5-1) 287 $166.29 $48K −7.6% Mar 2, 2026
Feb 26, 2026 Turner Christopher Lee (CEO) 242 shares $166.02 −7.5% since trade filed Feb 26, 2026 Planned sale (10b5-1) 242 $166.02 $40K −7.5% Feb 26, 2026
Feb 26, 2026 Mezvinsky Scott (CEO) 284 shares $166.02 −7.5% since trade filed Feb 26, 2026 Planned sale (10b5-1) 284 $166.02 $47K −7.5% Feb 26, 2026
Feb 17, 2026 Skeans Tracy L (COO) 2,970 shares $160.80 −4.5% since trade filed Feb 17, 2026 Discretionary sale 2,970 $160.80 $478K −4.5% Feb 17, 2026
Feb 17, 2026 Skeans Tracy L (COO) 5,341 shares $160.16 −4.1% since trade filed Feb 17, 2026 Discretionary sale 5,341 $160.16 $855K −4.1% Feb 17, 2026
Feb 13, 2026 Mezvinsky Scott (CEO) 1,612 shares $164.63 −6.7% since trade filed Feb 17, 2026 Discretionary sale 1,612 $164.63 $265K −6.7% Feb 17, 2026
Feb 5, 2026 Powell Aaron (CEO) 12K shares $161.44 −4.8% since trade filed Feb 6, 2026 Discretionary sale 12K $161.44 $1.9M −4.8% Feb 6, 2026
Dec 1, 2025 Mezvinsky Scott (CEO) 276 shares $153.17 +0.3% since trade filed Dec 1, 2025 Planned sale (10b5-1) 276 $153.17 $42K +0.3% Dec 1, 2025
Nov 17, 2025 Skeans Tracy L (COO) 12K shares $149.02 +3.1% since trade filed Nov 18, 2025 Planned sale (10b5-1) 12K $149.02 $1.8M +3.1% Nov 18, 2025
Nov 17, 2025 Skeans Tracy L (COO) 12K shares $149.18 +3.0% since trade filed Nov 18, 2025 Planned sale (10b5-1) 12K $149.18 $1.8M +3.0% Nov 18, 2025
Nov 11, 2025 Powell Aaron (CEO) 449 shares $150.48 +2.1% since trade filed Nov 12, 2025 Discretionary sale 449 $150.48 $68K +2.1% Nov 12, 2025
Nov 11, 2025 Powell Aaron (CEO) 727 shares $150.48 +2.1% since trade filed Nov 12, 2025 Discretionary sale 727 $150.48 $109K +2.1% Nov 12, 2025
Nov 11, 2025 Powell Aaron (CEO) 1,614 shares $150.48 +2.1% since trade filed Nov 12, 2025 Discretionary sale 1,614 $150.48 $243K +2.1% Nov 12, 2025
Nov 6, 2025 Mezvinsky Scott (CEO) 1,755 shares $148.81 +3.3% since trade filed Nov 7, 2025 Discretionary sale 1,755 $148.81 $261K +3.3% Nov 7, 2025
Nov 5, 2025 Burkhardt Erika (Officer) 1,269 shares $149.37 +2.9% since trade filed Nov 5, 2025 Discretionary sale 1,269 $149.37 $190K +2.9% Nov 5, 2025
Nov 5, 2025 Mezvinsky Scott (CEO) 273 shares $154.27 −0.4% since trade filed Nov 6, 2025 Planned sale (10b5-1) 273 $154.27 $42K −0.4% Nov 6, 2025
Oct 1, 2025 Mezvinsky Scott (CEO) 275 shares $152.59 +0.7% since trade filed Oct 1, 2025 Planned sale (10b5-1) 275 $152.59 $42K +0.7% Oct 1, 2025
Sep 15, 2025 Gibbs David W (CEO) 1,976 shares $149.80 +2.6% since trade filed Sep 15, 2025 Planned sale (10b5-1) 1,976 $149.80 $296K +2.6% Sep 15, 2025
Sep 15, 2025 Gibbs David W (CEO) 5,200 shares $149.80 +2.6% since trade filed Sep 15, 2025 Planned sale (10b5-1) 5,200 $149.80 $779K +2.6% Sep 15, 2025
Sep 2, 2025 Mezvinsky Scott (CEO) 270 shares $145.27 +5.8% since trade filed Sep 2, 2025 Planned sale (10b5-1) 270 $145.27 $39K +5.8% Sep 2, 2025
Aug 15, 2025 Gibbs David W (CEO) 1,954 shares $146.84 +4.6% since trade filed Aug 18, 2025 Planned sale (10b5-1) 1,954 $146.84 $287K +4.6% Aug 18, 2025
Aug 15, 2025 Gibbs David W (CEO) 5,152 shares $146.84 +4.6% since trade filed Aug 18, 2025 Planned sale (10b5-1) 5,152 $146.84 $757K +4.6% Aug 18, 2025
Aug 15, 2025 Skeans Tracy L (COO) 12K shares $148.24 +3.6% since trade filed Aug 18, 2025 Discretionary sale 12K $148.24 $1.8M +3.6% Aug 18, 2025
Aug 14, 2025 GRADDICK WEIR MIRIAN M (Director) 2,038 shares $145.30 +5.7% since trade filed Aug 15, 2025 Discretionary sale 2,038 $145.30 $296K +5.7% Aug 15, 2025
Aug 6, 2025 Cornell Brian C (Director) 87 shares $139.92 +9.8% since trade filed Aug 7, 2025 Discretionary sale 87 $139.92 $12K +9.8% Aug 7, 2025
Aug 6, 2025 Cornell Brian C (Director) 1,993 shares $139.92 +9.8% since trade filed Aug 7, 2025 Discretionary sale 1,993 $139.92 $279K +9.8% Aug 7, 2025
Aug 6, 2025 Mezvinsky Scott (CEO) 263 shares $139.92 +9.8% since trade filed Aug 7, 2025 Discretionary sale 263 $139.92 $37K +9.8% Aug 7, 2025
Jul 15, 2025 Gibbs David W (CEO) 1,957 shares $146.60 +4.8% since trade filed Jul 15, 2025 Planned sale (10b5-1) 1,957 $146.60 $287K +4.8% Jul 15, 2025
Jul 15, 2025 Gibbs David W (CEO) 5,160 shares $146.60 +4.8% since trade filed Jul 15, 2025 Planned sale (10b5-1) 5,160 $146.60 $756K +4.8% Jul 15, 2025
Jul 1, 2025 Mezvinsky Scott (CEO) 272 shares $148.28 +3.6% since trade filed Jul 1, 2025 Planned sale (10b5-1) 272 $148.28 $40K +3.6% Jul 1, 2025
Jun 16, 2025 Gibbs David W (CEO) 1,930 shares $144.00 +6.7% since trade filed Jun 16, 2025 Planned sale (10b5-1) 1,930 $144.00 $278K +6.7% Jun 16, 2025
Jun 16, 2025 Gibbs David W (CEO) 5,102 shares $144.00 +6.7% since trade filed Jun 16, 2025 Planned sale (10b5-1) 5,102 $144.00 $735K +6.7% Jun 16, 2025
Jun 4, 2025 Mezvinsky Scott (CEO) 268 shares $145.97 +5.3% since trade filed Jun 4, 2025 Planned sale (10b5-1) 268 $145.97 $39K +5.3% Jun 4, 2025
May 15, 2025 Gibbs David W (CEO) 1,940 shares $145.57 +5.5% since trade filed May 15, 2025 Planned sale (10b5-1) 1,940 $145.57 $282K +5.5% May 15, 2025

“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.

Filing hygiene

220 Forms 4, 3 years
0 filed late
3 amendments
0.9 avg. days to file

How to read this

A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.

Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.

Every number on this page comes from Forms 3, 4 and 5 filed with the SEC. The insider export runs on its own schedule, so it can be a few days behind the rest of the site; the date below says how far it goes. Browse the source filings on SEC EDGAR. Data through Sep 21, 2026