Zebra Technologies insider activity
What the executives and directors of Zebra Technologies actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$2.0M
net open-market flow, 12 m
4 open-market buys, 12 m
0%
of sale value on 10b5-1 plans, 12 m
193 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 191 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Aug 3, 2026 | Luff Loizides Melissa | 46 |
| May 19, 2026 | MCDOWELL MARY T | 951 |
| May 19, 2026 | GUSTAFSSON ANDERS | 951 |
| May 19, 2026 | MANIRE ROSS W | 951 |
| May 19, 2026 | ROBERTS JANICE M | 951 |
| May 19, 2026 | SMITH MICHAEL A | 951 |
| May 19, 2026 | Connors Nelda J | 951 |
| May 19, 2026 | Modruson Frank Blaise | 951 |
| May 19, 2026 | Miller Kenneth Bradley | 951 |
| May 19, 2026 | Dhanasekaran Satish | 951 |
| May 19, 2026 | Connly Linda | 951 |
| May 4, 2026 | O'Sullivan Colleen M | 334 |
| May 4, 2026 | Cho Michael | 779 |
| May 4, 2026 | Burns Bill | 6,185 |
| May 4, 2026 | Kogl Cristen L | 1,501 |
| May 4, 2026 | Winters Nathan Andrew | 2,663 |
| May 4, 2026 | Froese Tamara Dionne | 515 |
| May 4, 2026 | Armstrong Robert John Jr | 367 |
| May 4, 2026 | Hudson Richard Edward | 257 |
| May 4, 2026 | Luff Loizides Melissa | 122 |
| May 2, 2026 | O'Sullivan Colleen M | 87 |
| May 2, 2026 | Cho Michael | 162 |
| May 2, 2026 | Burns Bill | 2,005 |
| May 2, 2026 | Kogl Cristen L | 391 |
| May 2, 2026 | Winters Nathan Andrew | 717 |
| May 2, 2026 | Froese Tamara Dionne | 139 |
| May 2, 2026 | Armstrong Robert John Jr | 147 |
| May 2, 2026 | Luff Loizides Melissa | 42 |
| Apr 8, 2026 | Burns Bill | 542 |
| Apr 7, 2026 | GUSTAFSSON ANDERS | 47K |
| Mar 16, 2026 | Armstrong Robert John Jr | 157 |
| Mar 5, 2026 | Kogl Cristen L | 5,512 |
| Mar 5, 2026 | Winters Nathan Andrew | 8,632 |
| Mar 5, 2026 | Armstrong Robert John Jr | 2,594 |
| Mar 4, 2026 | O'Sullivan Colleen M | 1,173 |
| Mar 4, 2026 | Cho Michael | 3,039 |
| Mar 4, 2026 | Burns Bill | 23K |
| Mar 4, 2026 | Froese Tamara Dionne | 2,651 |
| Mar 4, 2026 | Hudson Richard Edward | 5,936 |
| Mar 4, 2026 | Luff Loizides Melissa | 2,366 |
| Mar 1, 2026 | Burns Bill | 1,548 |
| Feb 23, 2026 | Froese Tamara Dionne | 109 |
| Feb 4, 2026 | Burns Bill | 25K |
| Feb 3, 2026 | O'Sullivan Colleen M | 1,075 |
| Feb 3, 2026 | Cho Michael | 3,125 |
| Feb 3, 2026 | Kogl Cristen L | 4,839 |
| Feb 3, 2026 | Winters Nathan Andrew | 4,073 |
| Feb 3, 2026 | Froese Tamara Dionne | 787 |
| Feb 3, 2026 | Armstrong Robert John Jr | 841 |
| Feb 3, 2026 | Hudson Richard Edward | 347 |
| Feb 3, 2026 | Luff Loizides Melissa | 483 |
| Dec 17, 2025 | O'Sullivan Colleen M | 53 |
| Dec 17, 2025 | Cho Michael | 144 |
| Dec 17, 2025 | Burns Bill | 1,008 |
| Dec 17, 2025 | Schmitz Jeffrey F | 199 |
| Dec 17, 2025 | Kogl Cristen L | 222 |
| Dec 17, 2025 | Hudson Richard Edward | 150 |
| Nov 3, 2025 | Hudson Richard Edward | 759 |
| Aug 14, 2025 | Armstrong Robert John Jr | 276 |
| Aug 7, 2025 | MCDOWELL MARY T | 569 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 100K |
| Vested / exercised | 34K |
| Bought on market | 1,700 |
| Withheld for tax | 40K |
| Discretionary sales | 7,654 |
| Kept | 88K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| GUSTAFSSON ANDERS | 153K | 228K | 148.9 |
| MANIRE ROSS W | 13K | 17K | 124.6 |
Who holds what
the 14 largest holdings of 21| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| GUSTAFSSON ANDERS Last trade Feb 25, 2025 | Director | 228K | – | – | Feb 25, 2025 | |
| Burns Bill Chief Executive Officer Last trade Nov 8, 2023 | CEO | 68K | – | – | Nov 8, 2023 | |
| Winters Nathan Andrew Chief Financial Officer Last trade Oct 31, 2024 | CFO | 23K | – | – | Oct 31, 2024 | |
| Kogl Cristen L Chief Legal Officer Last trade Mar 5, 2026 | Officer | 22K | – | $34K | net selling over the year: 0 months buying, 1 month selling | Mar 5, 2026 |
| MANIRE ROSS W Last trade Aug 30, 2021 | Director | 17K | – | – | Aug 30, 2021 | |
| Modruson Frank Blaise Last trade Aug 10, 2023 | Director | 16K | – | – | Aug 10, 2023 | |
| White Joseph Ramsey Chief Product & Solutions Last trade Nov 8, 2024 | Officer | 12K | – | – | Nov 8, 2024 | |
| SMITH MICHAEL A Last trade Nov 18, 2021 | Director | 12K | – | – | Nov 18, 2021 | |
| Schmitz Jeffrey F Chief People Officer Last trade Nov 6, 2024 | Officer | 11K | – | – | Nov 6, 2024 | |
| Hudson Richard Edward Chief Revenue Officer Last trade Nov 7, 2024 | Officer | 11K | – | – | Nov 7, 2024 | |
| O'Sullivan Colleen M Chief Accounting Officer Last trade Nov 25, 2024 | Officer | 7,500 | – | – | Nov 25, 2024 | |
| Armstrong Robert John Jr Chief Marketing Officer Last trade Mar 5, 2026 | Officer | 7,459 | – | $2K | net selling over the year: 0 months buying, 1 month selling | Mar 5, 2026 |
| ROBERTS JANICE M Last trade May 14, 2026 | Director | 7,134 | – | $749K | net selling over the year: 0 months buying, 1 month selling | May 14, 2026 |
| Froese Tamara Dionne Chief Supply Chain Officer | Officer | 6,587 | – | – | – |
Open-market trade log
the 60 most recent of 489| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Aug 10, 2026 | Connly Linda (Director) 500 shares $377.68 +0.0% since trade filed Aug 11, 2026 | Discretionary sale | 500 | $377.68 | $189K | +0.0% | Aug 11, 2026 |
| Aug 7, 2026 | Cho Michael (Officer) 3,500 shares $375.20 +0.7% since trade filed Aug 11, 2026 | Discretionary sale | 3,500 | $375.20 | $1.3M | +0.7% | Aug 11, 2026 |
| May 26, 2026 | Luff Loizides Melissa (Officer) 500 shares $253.95 +48.7% since trade filed May 28, 2026 | Discretionary sale | 500 | $253.95 | $127K | +48.7% | May 28, 2026 |
| May 14, 2026 | ROBERTS JANICE M (Director) 3,000 shares $249.54 +51.4% since trade filed May 15, 2026 | Discretionary sale | 3,000 | $249.54 | $749K | +51.4% | May 15, 2026 |
| Mar 12, 2026 | Dhanasekaran Satish (Director) 200 shares $205.40 +83.9% since trade filed Mar 16, 2026 | Open-market buy | 200 | $205.40 | $41K | +83.9% | Mar 16, 2026 |
| Mar 5, 2026 | Kogl Cristen L (Officer) 145 shares $235.71 +60.2% since trade filed Mar 5, 2026 | Discretionary sale | 145 | $235.71 | $34K | +60.2% | Mar 5, 2026 |
| Mar 5, 2026 | Armstrong Robert John Jr (Officer) 9 shares $229.73 +64.4% since trade filed Mar 5, 2026 | Discretionary sale | 9 | $229.73 | $2K | +64.4% | Mar 5, 2026 |
| Feb 27, 2026 | Dhanasekaran Satish (Director) 500 shares $225.25 +67.7% since trade filed Mar 3, 2026 | Open-market buy | 500 | $225.25 | $113K | +67.7% | Mar 3, 2026 |
| Nov 18, 2025 | Dhanasekaran Satish (Director) 299 shares $233.63 +61.7% since trade filed Nov 20, 2025 | Open-market buy | 299 | $233.63 | $70K | +61.7% | Nov 20, 2025 |
| Nov 18, 2025 | Dhanasekaran Satish (Director) 701 shares $232.90 +62.2% since trade filed Nov 20, 2025 | Open-market buy | 701 | $232.90 | $163K | +62.2% | Nov 20, 2025 |
| Aug 12, 2025 | Connly Linda (Director) 1,107 shares $322.00 +17.3% since trade filed Aug 14, 2025 | Discretionary sale | 1,107 | $322.00 | $356K | +17.3% | Aug 14, 2025 |
| Feb 25, 2025 | GUSTAFSSON ANDERS (Director) 2,727 shares $309.77 +21.9% since trade filed Feb 25, 2025 | Open-market buy | 2,727 | $309.77 | $845K | +21.9% | Feb 25, 2025 |
| Feb 24, 2025 | GUSTAFSSON ANDERS (Director) 500 shares $311.00 +21.4% since trade filed Feb 25, 2025 | Open-market buy | 500 | $311.00 | $156K | +21.4% | Feb 25, 2025 |
| Nov 25, 2024 | O'Sullivan Colleen M (Officer) 190 shares $399.89 −5.6% since trade filed Nov 27, 2024 | Discretionary sale | 190 | $399.89 | $76K | −5.6% | Nov 27, 2024 |
| Nov 12, 2024 | Cho Michael (Officer) 298 shares $400.95 −5.8% since trade filed Nov 14, 2024 | Discretionary sale | 298 | $400.95 | $119K | −5.8% | Nov 14, 2024 |
| Nov 8, 2024 | White Joseph Ramsey (Officer) 1,556 shares $400.75 −5.8% since trade filed Nov 12, 2024 | Discretionary sale | 1,556 | $400.75 | $624K | −5.8% | Nov 12, 2024 |
| Nov 7, 2024 | Hudson Richard Edward (Officer) 1,105 shares $394.47 −4.3% since trade filed Nov 8, 2024 | Discretionary sale | 1,105 | $394.47 | $436K | −4.3% | Nov 8, 2024 |
| Nov 6, 2024 | Schmitz Jeffrey F (Officer) 191 shares $384.77 −1.8% since trade filed Nov 8, 2024 | Discretionary sale | 191 | $384.77 | $73K | −1.8% | Nov 8, 2024 |
| Nov 6, 2024 | Schmitz Jeffrey F (Officer) 496 shares $388.32 −2.7% since trade filed Nov 8, 2024 | Discretionary sale | 496 | $388.32 | $193K | −2.7% | Nov 8, 2024 |
| Nov 6, 2024 | Kogl Cristen L (Officer) 522 shares $390.00 −3.2% since trade filed Nov 8, 2024 | Discretionary sale | 522 | $390.00 | $204K | −3.2% | Nov 8, 2024 |
| Nov 6, 2024 | Armstrong Robert John Jr (Officer) 63 shares $390.50 −3.3% since trade filed Nov 8, 2024 | Discretionary sale | 63 | $390.50 | $25K | −3.3% | Nov 8, 2024 |
| Nov 6, 2024 | Armstrong Robert John Jr (Officer) 851 shares $393.32 −4.0% since trade filed Nov 8, 2024 | Discretionary sale | 851 | $393.32 | $335K | −4.0% | Nov 8, 2024 |
| Oct 31, 2024 | Winters Nathan Andrew (CFO) 485 shares $381.29 −1.0% since trade filed Nov 4, 2024 | Discretionary sale | 485 | $381.29 | $185K | −1.0% | Nov 4, 2024 |
| Oct 31, 2024 | Winters Nathan Andrew (CFO) 1,352 shares $381.89 −1.1% since trade filed Nov 4, 2024 | Discretionary sale | 1,352 | $381.89 | $516K | −1.1% | Nov 4, 2024 |
| Aug 15, 2024 | Schmitz Jeffrey F (Officer) 1,000 shares $341.69 +10.5% since trade filed Aug 16, 2024 | Discretionary sale | 1,000 | $341.69 | $342K | +10.5% | Aug 16, 2024 |
| May 14, 2024 | Cho Michael (Officer) 384 shares $320.45 +17.9% since trade filed May 16, 2024 | Discretionary sale | 384 | $320.45 | $123K | +17.9% | May 16, 2024 |
| May 14, 2024 | Cho Michael (Officer) 1,273 shares $320.53 +17.8% since trade filed May 16, 2024 | Discretionary sale | 1,273 | $320.53 | $408K | +17.8% | May 16, 2024 |
| Feb 23, 2024 | O'Sullivan Colleen M (Officer) 135 shares $279.36 +35.2% since trade filed Feb 27, 2024 | Discretionary sale | 135 | $279.36 | $38K | +35.2% | Feb 27, 2024 |
| Feb 21, 2024 | Cho Michael (Officer) 1,457 shares $272.67 +38.5% since trade filed Feb 22, 2024 | Discretionary sale | 1,457 | $272.67 | $397K | +38.5% | Feb 22, 2024 |
| Feb 21, 2024 | Schmitz Jeffrey F (Officer) 1,000 shares $272.00 +38.9% since trade filed Feb 22, 2024 | Discretionary sale | 1,000 | $272.00 | $272K | +38.9% | Feb 22, 2024 |
| Feb 20, 2024 | White Joseph Ramsey (Officer) 305 shares $271.29 +39.2% since trade filed Feb 22, 2024 | Discretionary sale | 305 | $271.29 | $83K | +39.2% | Feb 22, 2024 |
| Feb 20, 2024 | Armstrong Robert John Jr (Officer) 556 shares $270.00 +39.9% since trade filed Feb 22, 2024 | Discretionary sale | 556 | $270.00 | $150K | +39.9% | Feb 22, 2024 |
| Nov 8, 2023 | Burns Bill (CEO) 1,219 shares $205.00 +84.2% since trade filed Nov 9, 2023 | Open-market buy | 1,219 | $205.00 | $250K | +84.2% | Nov 9, 2023 |
| Nov 8, 2023 | Winters Nathan Andrew (CFO) 479 shares $209.99 +79.9% since trade filed Nov 9, 2023 | Open-market buy | 479 | $209.99 | $101K | +79.9% | Nov 9, 2023 |
| Aug 10, 2023 | Modruson Frank Blaise (Director) 1,000 shares $254.59 +48.4% since trade filed Aug 11, 2023 | Open-market buy | 1,000 | $254.59 | $255K | +48.4% | Aug 11, 2023 |
| Aug 7, 2023 | KEYSER RICHARD L (Director) 1,000 shares $248.85 +51.8% since trade filed Aug 7, 2023 | Open-market buy | 1,000 | $248.85 | $249K | +51.8% | Aug 7, 2023 |
| Aug 7, 2023 | Burns Bill (CEO) 1,000 shares $249.40 +51.4% since trade filed Aug 7, 2023 | Open-market buy | 1,000 | $249.40 | $249K | +51.4% | Aug 7, 2023 |
| Aug 4, 2023 | GUSTAFSSON ANDERS (Officer) 3,100 shares $248.81 +51.8% since trade filed Aug 7, 2023 | Open-market buy | 3,100 | $248.81 | $771K | +51.8% | Aug 7, 2023 |
| Aug 3, 2023 | GUSTAFSSON ANDERS (Officer) 400 shares $238.88 +58.1% since trade filed Aug 7, 2023 | Open-market buy | 400 | $238.88 | $96K | +58.1% | Aug 7, 2023 |
| Aug 3, 2023 | GUSTAFSSON ANDERS (Officer) 600 shares $238.90 +58.1% since trade filed Aug 7, 2023 | Open-market buy | 600 | $238.90 | $143K | +58.1% | Aug 7, 2023 |
| Feb 24, 2023 | Cho Michael (Officer) 1,600 shares $292.38 +29.2% since trade filed Feb 28, 2023 | Discretionary sale | 1,600 | $292.38 | $468K | +29.2% | Feb 28, 2023 |
| Aug 4, 2022 | Williams Stephen Edgar (Officer) 102 shares $328.75 +14.9% since trade filed Aug 8, 2022 | Discretionary sale | 102 | $328.75 | $34K | +14.9% | Aug 8, 2022 |
| Aug 4, 2022 | Williams Stephen Edgar (Officer) 208 shares $328.58 +14.9% since trade filed Aug 8, 2022 | Discretionary sale | 208 | $328.58 | $68K | +14.9% | Aug 8, 2022 |
| Aug 4, 2022 | Williams Stephen Edgar (Officer) 2,021 shares $328.48 +15.0% since trade filed Aug 8, 2022 | Discretionary sale | 2,021 | $328.48 | $664K | +15.0% | Aug 8, 2022 |
| Dec 15, 2021 | ROBERTS JANICE M (Director) 1,802 shares $584.64 −35.4% since trade filed Dec 17, 2021 | Discretionary sale | 1,802 | $584.64 | $1.1M | −35.4% | Dec 17, 2021 |
| Dec 13, 2021 | Modruson Frank Blaise (Director) 2,000 shares $605.44 −37.6% since trade filed Dec 14, 2021 | Discretionary sale | 2,000 | $605.44 | $1.2M | −37.6% | Dec 14, 2021 |
| Dec 7, 2021 | Williams Stephen Edgar (Officer) 910 shares $605.08 −37.6% since trade filed Dec 7, 2021 | Discretionary sale | 910 | $605.08 | $551K | −37.6% | Dec 7, 2021 |
| Dec 2, 2021 | Cho Michael (Officer) 802 shares $588.01 −35.8% since trade filed Dec 6, 2021 | Discretionary sale | 802 | $588.01 | $472K | −35.8% | Dec 6, 2021 |
| Nov 19, 2021 | GUSTAFSSON ANDERS (CEO) 4,000 shares $603.59 −37.4% since trade filed Nov 19, 2021 | Discretionary sale | 4,000 | $603.59 | $2.4M | −37.4% | Nov 19, 2021 |
| Nov 18, 2021 | GUSTAFSSON ANDERS (CEO) 10K shares $603.87 −37.5% since trade filed Nov 19, 2021 | Discretionary sale | 10K | $603.87 | $6.0M | −37.5% | Nov 19, 2021 |
| Nov 18, 2021 | SMITH MICHAEL A (Director) 2,000 shares $604.39 −37.5% since trade filed Nov 19, 2021 | Discretionary sale | 2,000 | $604.39 | $1.2M | −37.5% | Nov 19, 2021 |
| Nov 17, 2021 | SMITH MICHAEL A (Director) 1,500 shares $607.00 −37.8% since trade filed Nov 19, 2021 | Discretionary sale | 1,500 | $607.00 | $911K | −37.8% | Nov 19, 2021 |
| Nov 10, 2021 | Williams Stephen Edgar (Officer) 76 shares $591.84 −36.2% since trade filed Nov 12, 2021 | Discretionary sale | 76 | $591.84 | $45K | −36.2% | Nov 12, 2021 |
| Sep 8, 2021 | KEYSER RICHARD L (Director) 5,000 shares $579.28 −34.8% since trade filed Sep 9, 2021 | Discretionary sale | 5,000 | $579.28 | $2.9M | −34.8% | Sep 9, 2021 |
| Sep 7, 2021 | KEYSER RICHARD L (Director) 4,000 shares $584.23 −35.4% since trade filed Sep 9, 2021 | Discretionary sale | 4,000 | $584.23 | $2.3M | −35.4% | Sep 9, 2021 |
| Aug 31, 2021 | GUSTAFSSON ANDERS (CEO) 8,500 shares $587.04 filed Sep 1, 2021 | Discretionary sale | 8,500 | $587.04 | $5.0M | – | Sep 1, 2021 |
| Aug 31, 2021 | Modruson Frank Blaise (Director) 1,688 shares $585.77 filed Sep 1, 2021 | Discretionary sale | 1,688 | $585.77 | $989K | – | Sep 1, 2021 |
| Aug 30, 2021 | GUSTAFSSON ANDERS (CEO) 6,500 shares $590.04 filed Sep 1, 2021 | Discretionary sale | 6,500 | $590.04 | $3.8M | – | Sep 1, 2021 |
| Aug 30, 2021 | MANIRE ROSS W (Director) 5,000 shares $587.74 filed Sep 1, 2021 | Discretionary sale | 5,000 | $587.74 | $2.9M | – | Sep 1, 2021 |
| Aug 30, 2021 | Modruson Frank Blaise (Director) 412 shares $590.03 filed Sep 1, 2021 | Discretionary sale | 412 | $590.03 | $243K | – | Sep 1, 2021 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
208 Forms 4, 3 years
1 filed late
6 amendments
2.8 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.