FINHUB Insights

APP · Q2 FY25 · Apr 1 – Jun 30, 2025

AppLovin Q2 FY25: where the revenue came from and where it went

AppLovin Q2 FY25: revenue $1.3B (+77% year over year). Net profit $0.8B. Largest cohort US $0.7B. The whole income statement as a sankey diagram from the SEC filing.

Period
Apr 1 – Jun 30, 2025
Reported
Aug 6, 2025 10-Q
Sankey diagram of AppLovin's income statement for Q2 FY25: revenue of $1.3 billion splits into segments and flows out into costs, taxes and net profit.

Tap the diagram to enlarge · figures in billions of dollars

Revenue$1.3B +77% year over year
Gross profit$1.1B 88% margin
Operating profit$1B 76% margin
Net profit$0.8B 65% margin

The numbers

All figures in billions of U.S. dollars, for Q2 FY25 (period ends Jun 30, 2025).
ItemValueShare of revenueYear over year
Revenue 1.3 100% +77%
US 0.7 54% +69%
Rest of the World 0.6 46% +87%
Cost of revenue−0.215%
Gross profit1.188% margin+5pp
Research & development−03%−10pp
Sales & marketing−04%−6pp
G&A−0.14%−1pp
Operating profit176% margin+22pp
Tax−0.2
Net profit0.865%+22pp
Filing on EDGAR More quarters of APP

Source of the numbers: structured XBRL data from the filing (10-Q). The diagram is generated automatically and checked against EDGAR before release. How we calculate it → About and methodology.

Older quarters