AppLovin Q2 FY25: where the revenue came from and where it went
The whole income statement of AppLovin for this quarter, as one diagram: what earned the revenue, and what it went on.
- Period
- Apr 1 – Jun 30, 2025
- Reported
- Aug 6, 2025
Revenue$1.26B
+77% year over year
Gross profit$1.10B
88% margin
Operating profit$0.96B
76% margin
Net profit$0.82B
65% margin
The numbers
| Item | Value | Share of revenue | Year over year |
|---|---|---|---|
| Revenue | 1.26 | 100% | +77% |
| US | 0.66 | 52% | +69% |
| Rest of the world | 0.60 | 48% | +87% |
| Cost of revenue | −0.16 | 12% | |
| Gross profit | 1.10 | 88% margin | +5pp |
| R&D | −0.04 | 4% | −10pp |
| Sales & marketing | −0.05 | 4% | −6pp |
| G&A | −0.06 | 4% | −1pp |
| Operating profit | 0.96 | 76% margin | +22pp |
| Interest & other costs | −0.03 | ||
| Tax | −0.11 | ||
| Net profit | 0.82 | 65% margin | +22pp |
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