What the executives and directors of Automatic Data Processing actually did with their own shares, decoded from three years of SEC Form 4 filings.
The tape: three years of insider trades
Every marker sits at the exact price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the gray strip is routine flow (vestings, tax withholding, gifts) that headlines love to miscount as selling.
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
Skin in the game
Directly held shares as reported after each trade, indexed to 100 five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
Who holds what
| Insider | Role | Shares held | Buys 12 m | Sales 12 m |
|---|---|---|---|---|
| Bonarti Michael A Corporate Vice President | Officer | 80.4K | — | $2.6M |
| Black Maria President & CEO | CEO | 75.1K | — | $9.5M |
| JONES JOHN P III | Director | 65.1K | — | — |
| Rodriguez Carlos A President & CEO | CEO | 50.6K | — | $24.7M |
| KUTAM SREENIVASA Corp VP | Officer | 40.7K | — | — |
| Ayala John Corp. VP | Officer | 28.7K | — | — |
| Bisson Peter | Director | 22.8K | — | — |
| WIJNBERG SANDRA S | Director | 20.5K | — | — |
| Ready William J | Director | 19.8K | — | — |
| McGuire Don Corp VP | Officer | 17.7K | — | $4M |
| DeSilva Joseph Executive VP | Officer | 17.5K | — | $2M |
| LYNCH THOMAS J | Director | 17K | — | — |
| POWERS SCOTT F | Director | 14.6K | — | — |
| Michaud Brian L. Executive VP | Officer | 14.5K | — | $414K |
Open-market trade log
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-07-30 | Kwon David (Officer) | Planned sale (10b5-1) | 474 | $265.62 | $126K |
| 2026-07-30 | Kwon David (Officer) | Planned sale (10b5-1) | 887 | $265.62 | $236K |
| 2026-07-30 | Kwon David (Officer) | Planned sale (10b5-1) | 1,053 | $265.62 | $280K |
| 2026-05-08 | Michaud Brian L. (Officer) | Planned sale (10b5-1) | 848 | $212.13 | $180K |
| 2026-05-07 | SWAN ROBERT HOLMES (Director) | Open-market buy | 3,619 | $206.05 | $746K |
| 2026-04-14 | D'Ambrosio Christopher (Officer) | Planned sale (10b5-1) | 543 | $195.74 | $106K |
| 2026-03-16 | D'Ambrosio Christopher (Officer) | Planned sale (10b5-1) | 543 | $208.45 | $113K |
| 2026-02-17 | D'Ambrosio Christopher (Officer) | Planned sale (10b5-1) | 543 | $212.43 | $115K |
| 2026-02-06 | Michaud Brian L. (Officer) | Planned sale (10b5-1) | 1,000 | $234.18 | $234K |
| 2026-02-05 | Foskett David (Officer) | Planned sale (10b5-1) | 266 | $237.00 | $63K |
| 2026-01-13 | D'Ambrosio Christopher (Officer) | Planned sale (10b5-1) | 543 | $262.29 | $142K |
| 2026-01-12 | Kwon David (Officer) | Planned sale (10b5-1) | 806 | $264.80 | $213K |
| 2026-01-06 | Kwon David (Officer) | Planned sale (10b5-1) | 900 | $260.00 | $234K |
| 2026-01-05 | Black Maria (CEO) | Planned sale (10b5-1) | 51 | $253.32 | $13K |
| 2026-01-05 | Black Maria (CEO) | Planned sale (10b5-1) | 56 | $255.73 | $14K |
| 2026-01-05 | Black Maria (CEO) | Planned sale (10b5-1) | 71 | $254.95 | $18K |
| 2026-01-05 | Black Maria (CEO) | Planned sale (10b5-1) | 98 | $258.77 | $25K |
| 2026-01-05 | Black Maria (CEO) | Planned sale (10b5-1) | 145 | $257.24 | $37K |
| 2026-01-05 | Black Maria (CEO) | Planned sale (10b5-1) | 294 | $258.09 | $76K |
| 2025-09-12 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 7 | $296.94 | $2K |
| 2025-09-12 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 52 | $294.41 | $15K |
| 2025-09-12 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 129 | $296.13 | $38K |
| 2025-09-12 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 230 | $292.81 | $67K |
| 2025-09-12 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 855 | $293.76 | $251K |
| 2025-09-11 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 72 | $298.58 | $21K |
| 2025-09-11 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 186 | $293.93 | $55K |
| 2025-09-11 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 202 | $293.04 | $59K |
| 2025-09-11 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 337 | $296.92 | $100K |
| 2025-09-11 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 591 | $295.82 | $175K |
| 2025-09-11 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 623 | $297.98 | $186K |
| 2025-09-11 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 802 | $294.80 | $236K |
| 2025-09-10 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 380 | $296.84 | $113K |
| 2025-09-10 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 800 | $294.96 | $236K |
| 2025-09-10 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 1,607 | $296.19 | $476K |
| 2025-09-10 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 2,192 | $293.78 | $644K |
| 2025-09-10 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 3,311 | $290.98 | $963K |
| 2025-09-10 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 5,363 | $292.12 | $1.6M |
| 2025-09-10 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 8,297 | $293.08 | $2.4M |
| 2025-09-10 | D'Ambrosio Christopher (Officer) | Planned sale (10b5-1) | 597 | $296.90 | $177K |
| 2025-09-09 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 300 | $298.32 | $89K |
| 2025-09-09 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 6,105 | $297.55 | $1.8M |
| 2025-09-09 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 15.5K | $296.95 | $4.6M |
| 2025-09-09 | Bonarti Michael A (Officer) | Planned sale (10b5-1) | 8,728 | $298.43 | $2.6M |
| 2025-09-05 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 259 | $302.45 | $78K |
| 2025-09-05 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 531 | $300.75 | $160K |
| 2025-09-05 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 603 | $299.64 | $181K |
| 2025-09-05 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 796 | $298.63 | $238K |
| 2025-09-05 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 982 | $301.78 | $296K |
| 2025-09-05 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 1,087 | $294.32 | $320K |
| 2025-09-05 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 1,198 | $297.48 | $356K |
| 2025-09-05 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 3,019 | $296.21 | $894K |
| 2025-09-05 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 3,581 | $295.64 | $1.1M |
| 2025-09-04 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 456 | $297.56 | $136K |
| 2025-09-04 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 752 | $299.90 | $226K |
| 2025-09-04 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 1,377 | $301.29 | $415K |
| 2025-09-04 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 2,430 | $298.76 | $726K |
| 2025-09-04 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 6,686 | $300.86 | $2M |
| 2025-09-03 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 800 | $296.36 | $237K |
| 2025-09-03 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 1,309 | $299.37 | $392K |
| 2025-09-03 | Rodriguez Carlos A (Director) | Planned sale (10b5-1) | 2,585 | $297.83 | $770K |
“Since trade” compares with the latest insider-implied price, not a market quote; this site carries no market data by design.
Filing hygiene
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.