What the executives and directors of Amazon actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.

The tape: three years of insider trades

Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling. The share count changed 20-for-1 on Jun 6, 2022, so prices and share counts reported before then are restated to today's basis here; otherwise the tape would show a step the shares never took.

The 138 routine events on the chart, as a list

Date	Insider	Shares
Aug 26, 2026	BEZOS JEFFREY P	416K
Aug 21, 2026	Jassy Andrew R	50K
Aug 21, 2026	Reynolds Shelley	2,343
Aug 21, 2026	Zapolsky David	15K
Aug 21, 2026	Olsavsky Brian T	15K
Aug 21, 2026	Herrington Douglas J	16K
Aug 21, 2026	Garman Matthew S	18K
Aug 15, 2026	Herrington Douglas J	9,352
Aug 6, 2026	Herrington Douglas J	22K
May 21, 2026	Jassy Andrew R	50K
May 21, 2026	Reynolds Shelley	2,363
May 21, 2026	Zapolsky David	15K
May 21, 2026	Olsavsky Brian T	15K
May 21, 2026	Herrington Douglas J	16K
May 21, 2026	Garman Matthew S	18K
May 15, 2026	NOOYI INDRA K	1,602
May 15, 2026	Ng Andrew Y.	1,984
May 15, 2026	Herrington Douglas J	9,353
May 15, 2026	Garman Matthew S	14K
May 4, 2026	BEZOS JEFFREY P	220K
May 1, 2026	BEZOS JEFFREY P	1.0M
Feb 21, 2026	Jassy Andrew R	50K
Feb 21, 2026	Reynolds Shelley	2,695
Feb 21, 2026	Zapolsky David	18K
Feb 21, 2026	Olsavsky Brian T	18K
Feb 21, 2026	Herrington Douglas J	17K
Feb 21, 2026	Garman Matthew S	21K
Feb 15, 2026	GORELICK JAMIE S	2,677
Feb 15, 2026	WEEKS WENDELL P	1,816
Feb 15, 2026	Herrington Douglas J	12K
Nov 21, 2025	Jassy Andrew R	50K
Nov 21, 2025	Reynolds Shelley	2,695
Nov 21, 2025	Zapolsky David	18K
Nov 21, 2025	Olsavsky Brian T	18K
Nov 21, 2025	Herrington Douglas J	17K
Nov 21, 2025	Garman Matthew S	21K
Nov 15, 2025	STONESIFER PATRICIA Q	2,473
Nov 15, 2025	RUBINSTEIN JONATHAN	2,473
Nov 15, 2025	SMITH BRAD D	2,605
Nov 15, 2025	COOPER EDITH W	2,042
Nov 15, 2025	Huttenlocher Daniel P	2,473
Nov 15, 2025	Alexander Keith Brian	2,605
Nov 15, 2025	Herrington Douglas J	12K
Nov 14, 2025	BEZOS JEFFREY P	43K
Nov 7, 2025	BEZOS JEFFREY P	1.0M
Nov 7, 2025	GORELICK JAMIE S	7,944
Aug 28, 2025	BEZOS JEFFREY P	422K
Aug 21, 2025	Jassy Andrew R	50K
Aug 21, 2025	Reynolds Shelley	2,715
Aug 21, 2025	Zapolsky David	18K
Aug 21, 2025	Olsavsky Brian T	18K
Aug 21, 2025	Herrington Douglas J	17K
Aug 21, 2025	Garman Matthew S	21K
Aug 15, 2025	Herrington Douglas J	12K
Aug 14, 2025	BEZOS JEFFREY P	100K
Aug 8, 2025	Herrington Douglas J	8,970
Jun 3, 2025	BEZOS JEFFREY P	24K
May 21, 2025	Herrington Douglas J	22K
May 21, 2025	Jassy Andrew R	50K
May 21, 2025	Reynolds Shelley	2,695

The 60 most recent of 138.

Where the shares went, last 12 months

Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price. The share count changed 20-for-1 on Jun 6, 2022, so share counts reported before then are restated to today's basis here.

The chart, in numbers

Flow	Shares
From holdings	3.9M
Vested / exercised	565K
Planned sales (10b5-1)	1.7M
Gifts	2.8M

Skin in the game

Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades. The share count changed 20-for-1 on Jun 6, 2022, so share counts reported before then are restated to today's basis here.

The chart, in numbers

Insider	Start of the window	Latest reported	Indexed, start = 100
BEZOS JEFFREY P	1,023M	879M	86
Jassy Andrew R	1.8M	2.2M	126.8
Herrington Douglas J	499K	476K	95.4
Reynolds Shelley	120K	120K	100
Olsavsky Brian T	43K	109K	254

“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles. The share count changed 20-for-1 on Jun 6, 2022. This table prints prices and share counts as they were filed, on the basis of the day, while the charts above are on today's; “Since trade” puts the filed price on today's basis first, which is why it does not divide into the price beside it.

Filing hygiene

How to read this

A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.

Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.

Every number on this page comes from Forms 3, 4 and 5 filed with the SEC. The insider export runs on its own schedule, so it can be a few days behind the rest of the site; the date below says how far it goes. Browse the source filings on SEC EDGAR. Data through Sep 18, 2026