Salesforce insider activity
What the executives and directors of Salesforce actually did with their own shares, decoded from their SEC Form 4 filings. Each figure says the stretch of time it covers.
−$25M
net open-market flow, 12 m
5 open-market buys, 12 m
95.9%
of sale value on 10b5-1 plans, 12 m
186 days since an insider bought, whole record
The tape: three years of insider trades
Open-market buy
Discretionary sale
Planned sale (10b5-1)
Reported-price path
Routine
Every marker sits at the price reported on the Form 4. The line is the monthly median of all prices insiders reported, so the chart needs no market feed; the grey strip is the routine flow (grants, vestings, tax withholding and gifts) that a headline gets wrong by counting it as selling.
The 388 routine events on the chart, as a list
| Date | Insider | Shares |
|---|---|---|
| Sep 15, 2026 | Niles Sabastian | 8,873 |
| Sep 15, 2026 | Milano Miguel | 6,535 |
| Aug 28, 2026 | Harris Parker | 16K |
| Aug 22, 2026 | DONALD ARNOLD W | 441 |
| Aug 22, 2026 | KROES NEELIE | 508 |
| Aug 22, 2026 | ALBER LAURA | 441 |
| Aug 22, 2026 | MUNOZ OSCAR | 441 |
| Aug 22, 2026 | Conway Craig | 441 |
| Aug 22, 2026 | SACHIN J. MEHRA | 441 |
| Aug 22, 2026 | Chang Amy | 441 |
| Aug 22, 2026 | Roos John Victor | 441 |
| Aug 22, 2026 | Niles Sabastian | 2,582 |
| Aug 22, 2026 | Milano Miguel | 2,340 |
| Aug 22, 2026 | Kirk David Blair | 441 |
| Jul 22, 2026 | Harris Parker | 2,672 |
| Jul 22, 2026 | Tallapragada Srinivas | 2,672 |
| Jun 22, 2026 | Harris Parker | 3,801 |
| Jun 22, 2026 | Washington Robin L | 2,739 |
| Jun 22, 2026 | Tallapragada Srinivas | 5,018 |
| Jun 22, 2026 | Niles Sabastian | 3,158 |
| Jun 22, 2026 | Milano Miguel | 3,542 |
| May 22, 2026 | DONALD ARNOLD W | 442 |
| May 22, 2026 | KROES NEELIE | 509 |
| May 22, 2026 | WEBB MAYNARD G JR | 442 |
| May 22, 2026 | ALBER LAURA | 442 |
| May 22, 2026 | MUNOZ OSCAR | 442 |
| May 22, 2026 | Conway Craig | 442 |
| May 22, 2026 | SACHIN J. MEHRA | 442 |
| May 22, 2026 | Chang Amy | 442 |
| May 22, 2026 | Roos John Victor | 442 |
| May 22, 2026 | Niles Sabastian | 2,583 |
| May 22, 2026 | Milano Miguel | 2,343 |
| May 22, 2026 | Kirk David Blair | 442 |
| Apr 22, 2026 | Benioff Marc | 23K |
| Apr 22, 2026 | Harris Parker | 16K |
| Apr 22, 2026 | Tallapragada Srinivas | 16K |
| Mar 22, 2026 | Benioff Marc | 45K |
| Mar 22, 2026 | Harris Parker | 38K |
| Mar 22, 2026 | Washington Robin L | 10K |
| Mar 22, 2026 | Tallapragada Srinivas | 42K |
| Mar 22, 2026 | Niles Sabastian | 23K |
| Mar 22, 2026 | Milano Miguel | 25K |
| Feb 22, 2026 | DONALD ARNOLD W | 442 |
| Feb 22, 2026 | KROES NEELIE | 442 |
| Feb 22, 2026 | WEBB MAYNARD G JR | 442 |
| Feb 22, 2026 | ALBER LAURA | 442 |
| Feb 22, 2026 | MUNOZ OSCAR | 442 |
| Feb 22, 2026 | Conway Craig | 442 |
| Feb 22, 2026 | SACHIN J. MEHRA | 442 |
| Feb 22, 2026 | Chang Amy | 442 |
| Feb 22, 2026 | Roos John Victor | 442 |
| Feb 22, 2026 | Niles Sabastian | 2,354 |
| Feb 22, 2026 | Milano Miguel | 2,106 |
| Feb 22, 2026 | Kirk David Blair | 442 |
| Jan 22, 2026 | Harris Parker | 2,444 |
| Jan 22, 2026 | Tallapragada Srinivas | 2,442 |
| Jan 22, 2026 | Reddy Sundeep G. | 730 |
| Jan 13, 2026 | Benioff Marc | 1 |
| Dec 22, 2025 | Harris Parker | 3,398 |
| Dec 22, 2025 | Tallapragada Srinivas | 3,778 |
Where the shares went, last 12 months
Every Form 4 movement decomposed: what flowed in (grants, vested equity, purchases) and what flowed out (tax withholding, plan sales, discretionary sales, gifts). Counted in shares, because grants carry no price.
The chart, in numbers
| Flow | Shares |
|---|---|
| Granted | 133K |
| Vested / exercised | 315K |
| Bought on market | 103K |
| Withheld for tax | 107K |
| Planned sales (10b5-1) | 207K |
| Discretionary sales | 8,393 |
| Gifts | 16K |
| Kept | 213K |
Skin in the game
Directly held shares as reported after each trade, indexed to 100 at the start of the window, up to five years back. Direct holdings only: trust and family-entity positions are per-entity in the filings and do not sum honestly, so this chart refuses to guess. The steps are the trades.
The chart, in numbers
| Insider | Start of the window | Latest reported | Indexed, start = 100 |
|---|---|---|---|
| Benioff Marc | 29M | 12M | 41.2 |
Who holds what
the 14 largest holdings of 29| Insider | Role | Shares held | Buys 12 m | Sales 12 m | 12 m | Last trade |
|---|---|---|---|---|---|---|
| Benioff Marc Chair and CEO Last trade Nov 3, 2025 | CEO | 22M | – | $18M | net selling over the year: 0 months buying, 3 months selling | Nov 3, 2025 |
| Morfit G Mason Last trade Dec 5, 2025 | Director | 3.0M | $25M | – | net buying over the year: 1 month buying, 0 months selling | Dec 5, 2025 |
| ValueAct Capital Management, L.P. | Director | 3.0M | – | – | – | |
| ValueAct Capital Management, LLC | Director | 3.0M | – | – | – | |
| VA Partners I, LLC | Director | 3.0M | – | – | – | |
| ValueAct Holdings GP, LLC | Director | 3.0M | – | – | – | |
| ValueAct Holdings, L.P. | Director | 3.0M | – | – | – | |
| ValueAct Capital Master Fund, L.P. | Director | 3.0M | – | – | – | |
| ValueAct Holdings II, L.P. | Director | 3.0M | – | – | – | |
| Harris Parker Co-Founder and CTO, Slack Last trade Dec 2, 2025 | Officer | 1.1M | – | $32M | net selling over the year: 0 months buying, 1 month selling | Dec 2, 2025 |
| Wojcicki Susan Last trade Mar 24, 2020 | Director | 84K | – | – | Mar 24, 2020 | |
| Tallapragada Srinivas Chief Eng/Cust Success Officer Last trade Jun 23, 2025 | Officer | 72K | – | – | Jun 23, 2025 | |
| Weaver Amy E President and CFO Last trade Mar 17, 2025 | CFO | 53K | – | – | Mar 17, 2025 | |
| Washington Robin L President and COFO Last trade Feb 28, 2025 | Officer | 50K | – | – | Feb 28, 2025 |
Open-market trade log
the 60 most recent of 32,961| Date | Insider | Type | Shares | Price | Value | Since trade | Filed |
|---|---|---|---|---|---|---|---|
| Sep 4, 2026 | Conway Craig (Director) 1,418 shares $260.50 +0.1% since trade filed Sep 4, 2026 | Discretionary sale | 1,418 | $260.50 | $369K | +0.1% | Sep 4, 2026 |
| Sep 4, 2026 | Conway Craig (Director) 3,082 shares $260.66 +0.0% since trade filed Sep 4, 2026 | Discretionary sale | 3,082 | $260.66 | $803K | +0.0% | Sep 4, 2026 |
| Mar 19, 2026 | ALBER LAURA (Director) 491 shares $194.54 +34.0% since trade filed Mar 19, 2026 | Open-market buy | 491 | $194.54 | $96K | +34.0% | Mar 19, 2026 |
| Mar 19, 2026 | ALBER LAURA (Director) 2,080 shares $194.59 +34.0% since trade filed Mar 19, 2026 | Open-market buy | 2,080 | $194.59 | $405K | +34.0% | Mar 19, 2026 |
| Mar 18, 2026 | Kirk David Blair (Director) 2,570 shares $194.62 +33.9% since trade filed Mar 18, 2026 | Open-market buy | 2,570 | $194.62 | $500K | +33.9% | Mar 18, 2026 |
| Jan 14, 2026 | KROES NEELIE (Director) 3,893 shares $238.70 +9.2% since trade filed Jan 15, 2026 | Discretionary sale | 3,893 | $238.70 | $929K | +9.2% | Jan 15, 2026 |
| Dec 17, 2025 | Kirk David Blair (Director) 1,936 shares $258.64 +0.8% since trade filed Dec 18, 2025 | Open-market buy | 1,936 | $258.64 | $501K | +0.8% | Dec 18, 2025 |
| Dec 5, 2025 | Morfit G Mason (Director) 96K shares $260.58 +0.0% since trade filed Dec 8, 2025 | Open-market buy | 96K | $260.58 | $25M | +0.0% | Dec 8, 2025 |
| Dec 2, 2025 | Harris Parker (Officer) 8,647 shares $236.17 +10.4% since trade filed Dec 3, 2025 | Planned sale (10b5-1) | 8,647 | $236.17 | $2.0M | +10.4% | Dec 3, 2025 |
| Dec 2, 2025 | Harris Parker (Officer) 13K shares $232.52 +12.1% since trade filed Dec 3, 2025 | Planned sale (10b5-1) | 13K | $232.52 | $3.1M | +12.1% | Dec 3, 2025 |
| Dec 2, 2025 | Harris Parker (Officer) 16K shares $233.25 +11.8% since trade filed Dec 3, 2025 | Planned sale (10b5-1) | 16K | $233.25 | $3.7M | +11.8% | Dec 3, 2025 |
| Dec 2, 2025 | Harris Parker (Officer) 39K shares $234.61 +11.1% since trade filed Dec 3, 2025 | Planned sale (10b5-1) | 39K | $234.61 | $9.3M | +11.1% | Dec 3, 2025 |
| Dec 2, 2025 | Harris Parker (Officer) 57K shares $235.44 +10.7% since trade filed Dec 3, 2025 | Planned sale (10b5-1) | 57K | $235.44 | $14M | +10.7% | Dec 3, 2025 |
| Nov 3, 2025 | Benioff Marc (CEO) 12 shares $257.92 +1.1% since trade filed Nov 4, 2025 | Planned sale (10b5-1) | 12 | $257.92 | $3K | +1.1% | Nov 4, 2025 |
| Nov 3, 2025 | Benioff Marc (CEO) 17 shares $255.76 +1.9% since trade filed Nov 4, 2025 | Planned sale (10b5-1) | 17 | $255.76 | $4K | +1.9% | Nov 4, 2025 |
| Nov 3, 2025 | Benioff Marc (CEO) 19 shares $260.73 −0.0% since trade filed Nov 4, 2025 | Planned sale (10b5-1) | 19 | $260.73 | $5K | −0.0% | Nov 4, 2025 |
| Nov 3, 2025 | Benioff Marc (CEO) 24 shares $258.57 +0.8% since trade filed Nov 4, 2025 | Planned sale (10b5-1) | 24 | $258.57 | $6K | +0.8% | Nov 4, 2025 |
| Nov 3, 2025 | Benioff Marc (CEO) 50 shares $259.92 +0.3% since trade filed Nov 4, 2025 | Planned sale (10b5-1) | 50 | $259.92 | $13K | +0.3% | Nov 4, 2025 |
| Oct 31, 2025 | Benioff Marc (CEO) 115 shares $254.08 +2.6% since trade filed Nov 3, 2025 | Planned sale (10b5-1) | 115 | $254.08 | $29K | +2.6% | Nov 3, 2025 |
| Oct 31, 2025 | Benioff Marc (CEO) 156 shares $258.81 +0.7% since trade filed Nov 3, 2025 | Planned sale (10b5-1) | 156 | $258.81 | $40K | +0.7% | Nov 3, 2025 |
| Oct 31, 2025 | Benioff Marc (CEO) 222 shares $255.50 +2.0% since trade filed Nov 3, 2025 | Planned sale (10b5-1) | 222 | $255.50 | $57K | +2.0% | Nov 3, 2025 |
| Oct 31, 2025 | Benioff Marc (CEO) 232 shares $257.91 +1.1% since trade filed Nov 3, 2025 | Planned sale (10b5-1) | 232 | $257.91 | $60K | +1.1% | Nov 3, 2025 |
| Oct 31, 2025 | Benioff Marc (CEO) 270 shares $261.32 −0.3% since trade filed Nov 3, 2025 | Planned sale (10b5-1) | 270 | $261.32 | $71K | −0.3% | Nov 3, 2025 |
| Oct 31, 2025 | Benioff Marc (CEO) 491 shares $260.42 +0.1% since trade filed Nov 3, 2025 | Planned sale (10b5-1) | 491 | $260.42 | $128K | +0.1% | Nov 3, 2025 |
| Oct 31, 2025 | Benioff Marc (CEO) 764 shares $257.02 +1.4% since trade filed Nov 3, 2025 | Planned sale (10b5-1) | 764 | $257.02 | $196K | +1.4% | Nov 3, 2025 |
| Oct 30, 2025 | Benioff Marc (CEO) 34 shares $254.24 +2.5% since trade filed Oct 31, 2025 | Planned sale (10b5-1) | 34 | $254.24 | $9K | +2.5% | Oct 31, 2025 |
| Oct 30, 2025 | Benioff Marc (CEO) 72 shares $250.41 +4.1% since trade filed Oct 31, 2025 | Planned sale (10b5-1) | 72 | $250.41 | $18K | +4.1% | Oct 31, 2025 |
| Oct 30, 2025 | Benioff Marc (CEO) 72 shares $252.53 +3.2% since trade filed Oct 31, 2025 | Planned sale (10b5-1) | 72 | $252.53 | $18K | +3.2% | Oct 31, 2025 |
| Oct 30, 2025 | Benioff Marc (CEO) 108 shares $258.93 +0.7% since trade filed Oct 31, 2025 | Planned sale (10b5-1) | 108 | $258.93 | $28K | +0.7% | Oct 31, 2025 |
| Oct 30, 2025 | Benioff Marc (CEO) 132 shares $251.45 +3.7% since trade filed Oct 31, 2025 | Planned sale (10b5-1) | 132 | $251.45 | $33K | +3.7% | Oct 31, 2025 |
| Oct 30, 2025 | Benioff Marc (CEO) 276 shares $256.47 +1.6% since trade filed Oct 31, 2025 | Planned sale (10b5-1) | 276 | $256.47 | $71K | +1.6% | Oct 31, 2025 |
| Oct 30, 2025 | Benioff Marc (CEO) 698 shares $258.29 +0.9% since trade filed Oct 31, 2025 | Planned sale (10b5-1) | 698 | $258.29 | $180K | +0.9% | Oct 31, 2025 |
| Oct 30, 2025 | Benioff Marc (CEO) 858 shares $257.30 +1.3% since trade filed Oct 31, 2025 | Planned sale (10b5-1) | 858 | $257.30 | $221K | +1.3% | Oct 31, 2025 |
| Oct 29, 2025 | Benioff Marc (CEO) 85 shares $250.19 +4.2% since trade filed Oct 30, 2025 | Planned sale (10b5-1) | 85 | $250.19 | $21K | +4.2% | Oct 30, 2025 |
| Oct 29, 2025 | Benioff Marc (CEO) 487 shares $253.03 +3.0% since trade filed Oct 30, 2025 | Planned sale (10b5-1) | 487 | $253.03 | $123K | +3.0% | Oct 30, 2025 |
| Oct 29, 2025 | Benioff Marc (CEO) 701 shares $251.39 +3.7% since trade filed Oct 30, 2025 | Planned sale (10b5-1) | 701 | $251.39 | $176K | +3.7% | Oct 30, 2025 |
| Oct 29, 2025 | Benioff Marc (CEO) 977 shares $252.16 +3.4% since trade filed Oct 30, 2025 | Planned sale (10b5-1) | 977 | $252.16 | $246K | +3.4% | Oct 30, 2025 |
| Oct 28, 2025 | Benioff Marc (CEO) 144 shares $258.37 +0.9% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 144 | $258.37 | $37K | +0.9% | Oct 29, 2025 |
| Oct 28, 2025 | Benioff Marc (CEO) 223 shares $255.60 +2.0% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 223 | $255.60 | $57K | +2.0% | Oct 29, 2025 |
| Oct 28, 2025 | Benioff Marc (CEO) 291 shares $254.59 +2.4% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 291 | $254.59 | $74K | +2.4% | Oct 29, 2025 |
| Oct 28, 2025 | Benioff Marc (CEO) 376 shares $256.72 +1.5% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 376 | $256.72 | $97K | +1.5% | Oct 29, 2025 |
| Oct 28, 2025 | Benioff Marc (CEO) 1,216 shares $257.88 +1.1% since trade filed Oct 29, 2025 | Planned sale (10b5-1) | 1,216 | $257.88 | $314K | +1.1% | Oct 29, 2025 |
| Oct 27, 2025 | Benioff Marc (CEO) 89 shares $257.54 +1.2% since trade filed Oct 28, 2025 | Planned sale (10b5-1) | 89 | $257.54 | $23K | +1.2% | Oct 28, 2025 |
| Oct 27, 2025 | Benioff Marc (CEO) 686 shares $256.69 +1.6% since trade filed Oct 28, 2025 | Planned sale (10b5-1) | 686 | $256.69 | $176K | +1.6% | Oct 28, 2025 |
| Oct 27, 2025 | Benioff Marc (CEO) 1,475 shares $255.79 +1.9% since trade filed Oct 28, 2025 | Planned sale (10b5-1) | 1,475 | $255.79 | $377K | +1.9% | Oct 28, 2025 |
| Oct 24, 2025 | Benioff Marc (CEO) 118 shares $256.88 +1.5% since trade filed Oct 27, 2025 | Planned sale (10b5-1) | 118 | $256.88 | $30K | +1.5% | Oct 27, 2025 |
| Oct 24, 2025 | Benioff Marc (CEO) 342 shares $257.68 +1.2% since trade filed Oct 27, 2025 | Planned sale (10b5-1) | 342 | $257.68 | $88K | +1.2% | Oct 27, 2025 |
| Oct 24, 2025 | Benioff Marc (CEO) 569 shares $255.60 +2.0% since trade filed Oct 27, 2025 | Planned sale (10b5-1) | 569 | $255.60 | $145K | +2.0% | Oct 27, 2025 |
| Oct 24, 2025 | Benioff Marc (CEO) 1,221 shares $254.81 +2.3% since trade filed Oct 27, 2025 | Planned sale (10b5-1) | 1,221 | $254.81 | $311K | +2.3% | Oct 27, 2025 |
| Oct 23, 2025 | Benioff Marc (CEO) 636 shares $255.69 +1.9% since trade filed Oct 24, 2025 | Planned sale (10b5-1) | 636 | $255.69 | $163K | +1.9% | Oct 24, 2025 |
| Oct 23, 2025 | Benioff Marc (CEO) 666 shares $256.63 +1.6% since trade filed Oct 24, 2025 | Planned sale (10b5-1) | 666 | $256.63 | $171K | +1.6% | Oct 24, 2025 |
| Oct 23, 2025 | Benioff Marc (CEO) 948 shares $254.86 +2.3% since trade filed Oct 24, 2025 | Planned sale (10b5-1) | 948 | $254.86 | $242K | +2.3% | Oct 24, 2025 |
| Oct 22, 2025 | Benioff Marc (CEO) 164 shares $261.43 −0.3% since trade filed Oct 23, 2025 | Planned sale (10b5-1) | 164 | $261.43 | $43K | −0.3% | Oct 23, 2025 |
| Oct 22, 2025 | Benioff Marc (CEO) 317 shares $257.15 +1.4% since trade filed Oct 23, 2025 | Planned sale (10b5-1) | 317 | $257.15 | $82K | +1.4% | Oct 23, 2025 |
| Oct 22, 2025 | Benioff Marc (CEO) 542 shares $259.17 +0.6% since trade filed Oct 23, 2025 | Planned sale (10b5-1) | 542 | $259.17 | $140K | +0.6% | Oct 23, 2025 |
| Oct 22, 2025 | Benioff Marc (CEO) 592 shares $260.14 +0.2% since trade filed Oct 23, 2025 | Planned sale (10b5-1) | 592 | $260.14 | $154K | +0.2% | Oct 23, 2025 |
| Oct 22, 2025 | Benioff Marc (CEO) 635 shares $258.11 +1.0% since trade filed Oct 23, 2025 | Planned sale (10b5-1) | 635 | $258.11 | $164K | +1.0% | Oct 23, 2025 |
| Oct 21, 2025 | Benioff Marc (CEO) 26 shares $258.62 +0.8% since trade filed Oct 22, 2025 | Planned sale (10b5-1) | 26 | $258.62 | $7K | +0.8% | Oct 22, 2025 |
| Oct 21, 2025 | Benioff Marc (CEO) 59 shares $260.20 +0.2% since trade filed Oct 22, 2025 | Planned sale (10b5-1) | 59 | $260.20 | $15K | +0.2% | Oct 22, 2025 |
| Oct 21, 2025 | Benioff Marc (CEO) 85 shares $261.77 −0.4% since trade filed Oct 22, 2025 | Planned sale (10b5-1) | 85 | $261.77 | $22K | −0.4% | Oct 22, 2025 |
“Since trade” compares with the latest insider-implied price, not a market quote: these pages are built from filings alone. A role here is the one on that day's Form 4, so somebody promoted since appears under both titles.
Filing hygiene
737 Forms 4, 3 years
0 filed late
1 amendments
1.1 avg. days to file
How to read this
A Form 4 transaction code decides everything. P is an open-market purchase and S an open-market sale; those two are the only codes where an insider chose to trade. A is a grant, M an option exercise or vesting, F shares withheld to cover tax, G a gift. Most “insiders dumped billions” headlines are code F and M mechanics.
Sales flagged 10b5-1 run on a plan the insider adopted in advance; since 2023 every Form 4 carries that flag. Buys have historically predicted returns, sales mostly have not, and this page states filings, not advice.